How To Keep Your Tanning Shop Busy This

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Contents
A BIT FROM THE AUTHOR
CHAPTER 1: MARKETING IN A DIGITAL WORLD
The Sunbed Marketing Summary
So Much Social Media
Pressing Issues
Enter SMS Marketing
CHAPTER 2: TIME TO TEXT - HOW TO USE SMS
Hot Offers
Upsell Your Services
Raining Sales
Make New Friends
Tanning Talk
ABOUT THE WRITER OF THIS BOOK
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From the Author...
Hello,
As a marketer i’m always looking for new and exciting ways to engage
customers and make use of all of the fantastic technology the world has to
offer.
In recent years the growth and development of the technology we use day
to day has meant that as marketers, we have had to adjust and change
how we sell. Though exciting, this shift in the way we see and take in
information has also been challenging for businesses who are trying to get
their message across.
But I love a challenge.
And it’s this challenge that has given me the push to write this e-book for
you, the owners and operators of sunbed shops.
I don’t want to spoil the ending for you, but I hope that after
reading this book you will have a re-energised idea of how and why you
need to adopt SMS marketing into your business’ strategy.
Hope you like it!
Charlotte Xavier
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The Sunbed Marketing Summary
Tanning Shops across the UK remain a popular choice amongst the population of
people looking for a year long tan.
Years ago, the market was wide open, with less competitors and plenty of tanners. This
is no longer the case. As an industry there are lots of small independent salons and a
few chains and franchises which means chances are, every town and city in the UK has
at least half a dozen sunbed shops.
Though popular all year, the tanning industry can be very seasonal, peaking just
before, during and just after summer. So it is important to be able to take advantage
of busier periods and drive business in quieter times with clever marketing campaigns.
Small businesses need to adopt marketing methods that work and don’t cost much, so
SMS is the perfect partner when it comes to marketing sunbeds.
Let’s take a look at how and why you should use it to drive sales and be consistently
busy all year round.
BEEHIVETELECOM.CO.UK
4
So Much Social Media
It has been a rollercoaster ride for the marketers in the last few years.
Mobile phones have transformed the way we interact with people
around the world.
Along with friends and family, businesses were given a new and direct
way to speak to customers. The result? We are overloaded with
information from friends, and brands alike.
For a while it seemed that social media could give us a voice to speak
to customers about what’s going on and what’s great about our
businesses.
But now you’ve tried Twitter. And Facebook, and nothing has really
changed. The vast amounts of information means your business’
message is being lost amongst the constant stream of tweets and posts.
BEEHIVETELECOM.CO.UK
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Pressing Issues
The power and reach of the media and newspapers means we are far
more at risk of hearing bad press about our industry- and that means
our customers could too.
Bad reviews, negative media coverage or a mean tweet means all this
information is ready for our customers to see, and even worse share.
As they say you can’t please all of the people all of the time. So we
need to be careful and clever about how, who and where we market
our business.
So with all this to think about, you would be forgiven for feeling at a
bit of a loss as to how you can really get your message across.
But what if we told you there is a cheap, simple and direct way to
almost guarantee your customer will see your message?
BEEHIVETELECOM.CO.UK
6
Enter SMS Marketing
The New (Old) Kid On The Block
We’ve all sent them, we’ve all received them and we have all read
them. Text message marketing is back on the scene thanks to it’s direct
nature and, more importantly, the read rates which knock the
competition out of the park.
Unlike it’s social media and email counterparts, text messages are
pretty much all opened and read with 5 minutes of being received.
That means your customers could be looking at your business’
marketing message within just a few minutes of being sent.
BEEHIVETELECOM.CO.UK
7
Hot Offers
SPECIAL OFFERS WITH SMS
Promotions are one of the simplest and most effective
ways to drive customers to your business. Afterall, who
doesn’t like a discount or deal?
The advantage of SMS marketing is that it allows you
to be strategic with when you send your offer out. You
control when your customers see your message and
when they can take you up on your deal.
This means you can really push your services during
your quiet times.
And it’s not just your services that can benefit, you
could send customers deals on tanning products or
creams when they use your sunbeds during peak or
quiet times.
You know your customers, you know what they like,
why not reward them?
BEEHIVETELECOM.CO.UK
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Upsell Your Services
Travel
PASSPORT
INCREASE REVENUE WITH SMS
The World
Think about your busy times. People tend to up their
sunbed use before going away on their summer
breaks. This is a fantastic opportunity for you to up-sell
your services.
Package your minutes and products up and offer your
clients a course instead of a one off deal. Not only will
the spend be higher but you can keep them coming
back more regularly. The more you see them, the more
you get to know them, this is a basic principal of
customer loyalty.
You could even throw some holiday suncreams in at
the end of the course to incentivise them to come back
to your shop even after they return from holiday.
BEEHIVETELECOM.CO.UK
9
Raining Sales
REACT TO CHANGES QUICKLY
The British summer time is as temperamental as it gets.
One day it will be blisteringly hot then in the blink of an
eye it can feel as though winter is back. But the
volatility of the weather can be a great opportunity for
you to reaact quickly and get customers through the
door.
Imagine a heatwave that lasts a couple of weeks.
Everyone sitting in their gardens trying to make the
most of the sunshine. Then in typically British style the
rain arrives. Everyone’s tans start to fade.
Now is the time to remind them of your sunbed
services so they can hang on to their colour just a bit
longer. The quick creation and delivery of SMS
campaigns means you can be in the heads (and
palms) of your customers in an instance. Make the
most of the good weather, and the bad!
BEEHIVETELECOM.CO.UK
10
Make New friends
$
CAPTURE CONTACTS
SMS is a great way for you to not only promote your
services to existing clients, but also collect the contact
information of new customers. And it’s super simple
too.
Using a keyword, such as TAN allows new customers
to text TAN to our shortcode, 88440, to opt in to your
SMS marketing list so they too can receive your
special offers and news.
If your shop as an A-board outside or posters in house
you can advertise your SMS service and new
customers can quickly and simply opt-in. You could
even include something on the new client form that
says they will receive offers and news.
The beauty of this is that you know those that opt in are
keen to receive your messages, which means they are
more likely to take you up on your offers and deals.
BEEHIVETELECOM.CO.UK
11
Tanning Talk
EDUCATE
The sunbed industry is one industry where educating
clients is key to becoming reputable and trusted by
customers. Safe practices of sunbeds is vital not only
to the welfare of your clients but also the way in which
your business is seen to handle the potential dangers.
will thank you for your concern and your business will
look like you really care. Turn a negative into a real
positive for your business.
Send customers an SMS with a link to your website
and create a page that outlines safe practices or a
guide to using a sunbed responsibly. Your customers
BEEHIVETELECOM.CO.UK
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A little more about me...
Working in sales and marketing for the last 8 years has allowed me to
really get to grips with what works for small businesses when it comes to
marketing.
Working alongside my father, a cosmetic doctor, I have helped him
market his two cosmetic clinics with fantastic results. The beauty and
cosmetic industry is not only competitive but clients can be quite
reserved when it comes to letting others know what they have had done.
SMS marketing has worked great for us and our clinics and we know it
can work for your business too.
I will personally help you develop, manage and send all your
campaigns, and pass on to your business everything that I know has
worked for us.
I look forward to working with you and if you have any questions before
getting on board with Beehives SMS marketing I will be happy to help.
Check out our website at www.beehivetelecom.co.uk/text for more
information and sign up for a free account today.
Charlotte Xavier
Get in touch with me below
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SMS Marketings suDmmea
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Keep your salon busy thi
Exclusive TSA Offer for 2015
So you’ve read our Ebook, now you are probably wondering how
much this great product costs. Well you are in luck because Beehive
Telecom has teamed up with The Sunbed Association just in time to
bring you an exclusive, discounted offer.
The best bit? We will help you develop, create & send your campaigns.
SMS Marketing Starter Pack Includes...
• 5000
text bundle - 3.7p - 3.2p per text for life!
• Data review - Help organising your customer data
• Data uploading - We will setup your service
• Campaign creation - We know what works!
• Campaign reporting - Measure your success!
TSA OFFER
was
£290.00
PLUS VAT
Now
£199.99
PLUS VAT
To take advantage of this great TSA offer, or if you have any
further questions, call Beehive on 0161 300 1600 and we
will get you up and running in no time.
*Available to UK and Ireland Customers. Must be a member
of the Sunbed Association.
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www.beehivetelecom.co.uk
0161 300 1600