Senecan models Star Wars Gaming vs Reading
Transcription
Senecan models Star Wars Gaming vs Reading
WHERE SENECANS PLUG IN » Volume 1, 2006 › EDUCATION AND INCOME › DISTINGUISHED ALUMNI › FLOODS ON CAMPUS THE TECH EDITION Senecan models Star Wars Gaming vs Reading: join the debate PM# 40049833 I am creating my own opportunities Learn how part-time studies at Seneca can help you create your own opportunities! � Knowledgeable, top-quality teachers direct from industry � Ministry-approved, industry accredited courses that increase your job market value � Relevant programs integrated with the newest technology � Programs geared to high-demand jobs � Flexible options including e-learning and correspondence � Many convenient locations in North York and York Region � OntarioLearn Member - offering online courses in partnership with 22 Ontario Colleges For further details, call 416-491-5050, ext. 2529 or email [email protected] Quote code “XH” when making inquiries or registering for part-time studies. www.senecac.on.ca/parttime Seneca Faculty of Continuing Education and Training 21 Volume 1, 2006 issuetwentyonecontents Published by: Seneca College Alumni Association Office of Resource Development 1750 Finch Avenue East Toronto, ON M2J 2X5 416-491-5050 x2960 Toll free: 1-888-ALUMNUS E-mail: [email protected] Managing Editor Helena Moncrieff On the Cover Technology: Senecans hold the reins Image by Giovanni F. Nakpil, Computer Graphics 1997 Advertising Linda Hendy 416-491-5050 x2898 [email protected] Features & Profiles Editorial Advisory Board Christie Adams, CCMC 2005 Tom Bartsiokas Caroline Ely, MKAC 2003 Alison Gibson, SSW 2002 Patrizia Giordano, CABY 2004 Laurel Goodings, AVPY 1999 Linda Hendy Penny Mamais David Pisarek, CGT 2000 Marcia Ritz, GRA 2002 James Russell, TECC 2003 Shirlene Courtis, CFRE, Ex-Officio 6 Seneca Proud Working on Star Wars One course, two directions Gaming vs Reading The new Gardiner Remote challenge Parting hydrogen and oxygen Heeding the storm warning Sim College Stress tests Distinguished Alumni Contributing Writers Christie Adams, CCMC 2005 Merlin Charles, GAAT 2000 David Cochrane Alison Gibson, SSW, 2002 Helena Moncrieff Chris Seddon John Sharpe Tom Bartsiokas David Cliff, GBS 1989 Robert Coulter Lisa Mills James Russell, TECC 2003 John Selmys Evan Weaver Contributing Photographers Steve Auchu Richard Douglas Jose Gutierrez Aleksandar Janicijevic Elaine Brodie Adrienne Fox-Keesic Eitan Jakob Giovanni Nakpil Alumni news Kudos for Alumni magazine Coming events - keeping you busy Nicole Mumford Eric McBain Giving back New bursary Design & Production Norm Lourenco, R.G.D., Jennifer Neal K9 Design Co. Inc. Seneca Alumni magazine, with a circulation of 80,000, is published semi-annually by the Seneca College Alumni Association. All material is ©2006 and may be reprinted with permission of the editor. Seneca alumni receive the magazine free of charge. Advertising rates are available from the alumni office or on-line at www.senecaalumni.ca. Letters, articles, story ideas, photographs and artwork are welcome. Please enclose a self-addressed, postage paid envelope for return of original material. The ideas and opinions expressed by Seneca Alumni are those of the contributors and do not necessarily reflect those of the Association or College. Next submission deadline: June 1, 2006. Seneca College respects your privacy. We do not rent, sell or trade our mailing lists. Please contact Seneca Alumni if you do not wish to receive the magazine in the future, or would like to update your mailing address. Seneca news Measuring joy Wayne Norrison to retire, Mohammed Ali Khan hired Sports Rain floods the gym Grapevine Alumni benefits The last word Education and income 24 32 36 40 43 51 54 w w w. s e n e c a a l u m n i . c a 3 message Tide turning for technology Rick Miner, President T his issue of Seneca Alumni magazine will examine how our graduates are using the latest technology to find innovative ways of doing things, and create new products and services. Our technology faculties have always offered exciting programs that offer leading edge career training. Our bio-chem programs are becoming recognized as leaders in the post-secondary arena. As well, interesting advances are happening with our electronics and computer engineering programs – such as the introduction of the Highly Acccelerated Life Testing Chamber (HALT) that rapidly ages products to test their lifespan and find faults. It seems timely to be discussing technology matters right now, as there is a resurgence in this area. In the years following the dot-com collapse, technology became something of a taboo, and it became harder to interest students in technology programs, particularly Information Technology (IT) programs. Despite a downturn in interest, we never considered curtailing our IT programming. In fact, we looked at ways of making existing programs stronger and offering our students more options. We even launched two ITrelated degree programs in recent years: The Bachelor of Applied Technology - Informatics and Security The Bachelor of Applied Technology - Software Development As we predicted, the tide is beginning to turn. Statistics Canada reported 13,000 new jobs in this sector last year. But there remains a question of whether the tide will turn quick enough. As I write this, a headline in the Toronto Star’s Business section states, “Skilled work shortage feared in technology.” “Lack of students ‘quite troubling’” appears in smaller print below. In a nutshell, the article relays the fears of “a serious skills crisis” due to the lack of students studying IT, and the expected retirement of those currently in the IT field. This shortage of workers could threaten our future prosperity as our economy is increasingly reliant on technology. For the past few years students have been turned away from IT careers by a societal perception of few prospects in this area. It’s time to change that thinking, and to do this, we could use your help. Word-of-mouth can be a powerful tool in changing opinion. If you know colleagues, friends or relatives who are inclined in this field, suggest they consider IT career training (ideally at Seneca). As you will see in this magazine, Seneca’s technology programs have reached further than we could foresee due to the imagination, innovation and hard work of our graduates. We need to provide the same opportunities for the next generation so they can take our technology teaching to new and exciting areas. Seneca Summer Camps Sports, Arts & Science at the Newnham Campus Sports Arts & Science Weekly summer camp programs from July 4 to August 25, 2006 Monday to Friday, 9:00 a.m. - 4:00 p.m. For children ages 4 1/2 - 14 Busing, meal plan and before and after care services available! Leader-in-Training & Staff-in-Training programs for 15 & 16 year olds! Seneca College of Applied Arts & Technology 1750 Finch Ave. E., North York (on Finch Ave. between Don Mills Rd. and Hwy 404) 416-491-5050 ext. 2329 www.senecac.on.ca/home/kidstuff/camp or email [email protected] to have a brochure mailed to your home 4 1-888-ALUMNUS message People, the constant in technology Sergio Carbone, BSc, CET, CVL ’87, President, Seneca Alumni Association I am very pleased to take on the role of president of the Alumni Association. It caps the wonderful experience I’ve had staying connected with the college in the years since my own graduation. I’ve taught, given speeches, mentored and participated in many of the alumni activities. Throughout, I’ve always been struck by the breadth of skills and experiences found among Seneca alumni. It amazes me to see what can grow after just a few short years here. For many, the connection to Seneca is simply through this magazine. We’re focusing on technology in this edition-- all of the ways it touches our lives and all of the people who drive it. As you read on, I’m sure you’ll find you rely on the work of a Senecan somewhere in your life. They say necessity is the mother of invention and technology is no exception. Look at the stories we’ve included. As weather and the environment change, so do the methods we use to cope with the fall-out. Senecans are at the front lines working on better ways to clean water and prevent flooding. As our reliance on computers grows, Senecans are developing new research on hardware and software that will make our lives easier. And then there are the artists among us who are bringing more powerful entertainment into our worlds, whether it’s in a movie theatre or on a cell phone. In all of them, it’s easy to be wowed by the technology and what the machines can do. But it’s the people who are the constant, who drive it all forward and are always thinking outside the box. Enjoy the magazine. Then stay in touch. Come back to Seneca, connect with your old faculty and offer to be a guest speaker to a class of students just learning the ropes. Call, write or e-mail and let us know what you’re doing. Make a donation or volunteer your time. Join in the activities of the Alumni Association. BOARD OF DIRECTORS, ALUMNI ASSOCIATION President Sergio Carbone, BSc, CET, CVL 1987 Vice President Ryan Mitchell, BBA, IBU 1999, HRM 2000 Jean Gillis, MIMA, CRT 1999, RPA 2000 Laurel Goodings, BA, AOCA, AVPY 1999 Andrew McDonald BADO 2004 David Pisarek, CGT 2000 Denise Ropp, RN COHN(c) DNS 1987 EX-OFFICIO Immediate Past President John Colthart, BAD 2000 College Representative Shirlene Courtis BA, CFRE Vice President, Resource Development Staff Linda Hendy, Executive Director Alison Gibson, SSW 2002, Alumni Office Coordinator Christie Adams CCMC 2005, Communications Assistant ����������������������� ������������������ ����������������������� ������������������������������� ������������������������������ �������������� ��� ������������������������������� ��������������������������� ��������������������������� �������������������������������� ��������������������� ����������������� ��������������� � ��� ��������������������������� ������������������������������ ������������ ���������������� ���������������������������� �������������� ����������������������������������� ������������������������������������������������ ������������������������������������������������������������������������� ������������������������������������������������������������������� ���������������������������������������������������� w w w. s e n e c a a l u m n i . c a 5 By Tom Bartsiokas G iovanni Nakpil had just finished working on the animated film Jimmy Neutron: Boy Genius when he received an e-mail he had been waiting for his entire life. Growing up in Toronto, the 29-yearold computer graphics modeler always dreamed of working for one company – Industrial Light & Magic (ILM). So when a representative from the visual effects shop, which is owned by Star Wars creator George Lucas, asked him to apply for a job, he immediately thought it was a “practical joke.” “I thought it was too good to be true,” says Giovanni, who assumed it was a gag because the e-mail came from an AOL 6 1-888-ALUMNUS account. “I replied and said, ‘Sure I’d be interested.’” A day later, the mystery man, who had seen Giovanni’s work on the Web, replied back. This time from his ILM account. Before he knew it, Giovanni was on a plane heading to California for a job interview. Needless to say, he hasn’t lived in Toronto since and his film credits now include two of the summer’s biggest blockbusters – Star Wars: Episode III – Revenge of the Sith and War of the Worlds. As a child, Giovanni grew up loving everything Star Wars. When he wasn’t playing with the action figures, the Seneca computer graphics graduate (the program is now called Digital Media Technical Production) was watching the movies. And when he wasn’t watching the movies, he was drawing the film’s characters in his doodle book. “My whole childhood was based around the work they [ILM] did. ILM inspired me to get into art and drawing.” Giovanni’s love of drawing and Computer Generated Imagery (CGI) eventually led him to study at Seneca College where his passion for the whole visual effects process ™ and © 2005 Paramount Pictures and Dreamworks, All rights reserved Image courtesy of ILM Working on Star Wars, better than the movie was reaffirmed. Today, Seneca’s Animation Arts Centre has expanded and is now heralded as one of the best schools in the country. In fact, the school was internationally recognized when the animated short film Ryan – which tells the ‘riches to rags’ story of Canadian animator Ryan Larkin – won the 2005 Oscar® for Best Short Film — Animated. The film, produced by Copper Heart Entertainment and the National Film Board (NFB) of Canada in association with Seneca College was directed by renowned digital animator Chris Landreth and features the work of students and graduates of Seneca College’s Animation Arts Centre. “There were a lot of talented professors I learned a lot from,” says Giovanni, who graduated from Seneca in 1997. “When I left Seneca, I knew I really wanted to work in CGI.” “I think the biggest highlight for me, or the most satisfying, was being able to work on War of the Worlds. I’ve always been a big Steven Spielberg fan, just as I was a big George Lucas fan. With War of the Worlds, I was given the opportunity to model the main creature.” No, not Tom Cruise. The creature Giovanni got to create was the film’s other leading man – the alien machine. When Giovanni found out he was going to create the giant laser blasting human incinerators, he began “jumping up and down like a contestant on The Price is Right.” But what he was truly excited about was getting to work with two of the industry’s biggest CGI heavyweights, Dennis Muren (eight-time Academy Award® winner and the first visual effects guy to have a star on the Hollywood Walk of Fame) and Randy Dutra (the visual effects genius behind The Lost World: Jurassic Park). Since getting off the plane that brought him to California, Giovanni has only one word to describe his experience so far – “surreal.” C ENTENARY C OLLEGE & S E N E C A C O L L E G E C ENTENARY G RADUATE S TUDIES O NLINE OR I N -R ESIDENCE DEGREE COMPLETION OPPORTUNITIES FOR S ENECA C OLLEGE BUSINESS SCHOOL GRADUATES ABOUT THE PROGRAM: Centenary College, a fully accredited U.S. based College with over a 130-year history of providing quality education, is pleased to announce a new partnership with Seneca College. Graduates of diplomas, applied degrees and graduate certificates in Business now can complete their degree on-line or in-residence. As an example, students who have completed the graduate certificate in Human Resources could be eligible to receive 18 transfer credits towards the 36 credit Master of Business Administration (MBA) program. Similar degree completion opportunities are available to graduates of the Business applied degrees and diploma programs. GEARED TOWARD: • Seneca students living anywhere in the world • Students needing the flexibility of an on-line educational experience • An international program building upon the high quality Seneca experience OBJECTIVES: • Prepare you for the challenges of the 21st century • Enhance your career opportunities • Direct transfer from Seneca College to the next degree AT A GLANCE: • In-residence or on-line programs • Programs specifically developed for Seneca students • High quality and flexible For more information on how you can turn your diploma into a four-year degree, have direct entry from the applied degrees into an MBA and use the credits earned in the graduate certificate programs towards an MBA, visit us at: www.centenarysenecabusinessdegrees.com By Helena Moncrieff Take the skills you learned at Seneca, apply them and make them work for you. Two graduates of Computer Programming and Analysis offer a clear illustration of how to do just that. Although they sat in the same classrooms and listened to many of the same profs, Radek Koncewicz (CPA 2004) and Markus Blot (CPAC 2005) now work in very different worlds. Both successful and happy, here are their stories. Game on R adek Koncewicz is living his dream. Computers and gaming have been a life passion. Even as a four-year-old, he was fascinated with playing an old Atari. Today he is paid to program cellphone games with Capybara Games in Toronto. “The job I have right now is great,” he says, “especially at my age (he’s 23) and at this point in my career.” A 2004 graduate of Computer Programming and Analysis, Radek works in a renovated studio with a group of likeminded twenty-somethings who brainstorm together to come up with fun ways to use cellphones. “It’s a very relaxed atmosphere. They are all my friends and my voice is always heard.” “Technically speaking, you have to be savvy with all the mumbo jumbo that goes into programming,” Radek says, but notes that an artistic slant helps. By far, corporate programming provides the lion’s share of jobs for graduates like Radek. But it wasn’t what he wanted. His Banking on Seneca C IBC found a good thing in Seneca coop student Markus Blot. When you pay your phone bill on time, transfer money, order cheques or move your investments around on-line without a hitch, think about Markus. Markus graduated from the Computer Programming Analyst Co-op program in Fall 2005. Today he is a senior test analyst for the bank’s Internet Channel, Quality Assurance. Markus is bilingual and programs in English and French. It was a last minute decision to switch to the co-op program so he had to do his two work terms back to back. That turned out to be a bonus. He was hired by CIBC to test software and, because he had eight months to offer instead of four, was assigned a more involved project. Markus acknowledges his high skills had something to do with that too. “My manager asked one day if I had any ‘use case’ experience,” Markus says. It had been part of his Seneca training. “She was surprised that I said yes.” A “use case” is a sample of a software function such as one used to pay bills at a bank machine. The sample allows for testing of the function including dealing with operator errors. Markus’ assignment was to transfer the bank’s use cases into more efficient software. “It allows for better simulation and will save time in testing.” When he headed back to school after his work term, CIBC asked him to come back on his one day off a week. Upon graduation, a job offer was waiting. Now, just six months at his new post, Markus is a mentor to the new co-op students. “I’ve been where they are and I like to give them help with structure and goals and let them know they can go to anyone with questions,” he says. “I remind them of the importance of networking and talking to new people.” They’d do well to be talking to Markus. Photo by Elaine Brodie springboard into a coveted spot came after entering a game design contest at Seneca. He didn’t win but used his entry as a calling card to the few gaming companies in Toronto and landed a contract. He’ll soon be working on a new game based on a yet-to-be-released movie. Because of non-disclosure agreements, he can’t tell us more. But he does disclose that that’s where the serious side of the business begins. There are tight deadlines, strict contracts and all of that “mumbo jumbo” has to work. In the meantime, if you want to try out Radek’s craft on your own cell, watch for his newly-completed game Plant Life, which is awaiting a publisher. His advice for all of the other dreamers? “You have to do more than go to school. Use your free time to research and experiment and talk to other people on line who are doing the same thing. You’ll need to collaborate with artists and musicians.” “It’s totally worth it.” w w w. s e n e c a a l u m n i . c a 9 GAMING V A sk any parent about whether they’d rather see their children reading or playing computer games and reading wins hands down. Are they correct in rejecting the technology outright? We took the question to Senecans Chris Seddon and Merlin Charles. Chris is a 2001 Computer Programmer graduate and now works at Electronic Arts Canada (EA Fusion) in Burnaby, BC. We have to point out that he’s also the published author of OpenGL Game Development. Merlin is also an alumna and a General Arts and Science professor at Seneca. With children at home, she admits that there are electronic games in her household. Here is a sample of their e-mail debate. For the full text and to join in the discussion go to www.senecaalumni.ca/blog. > > > From: “Merlin Charles” > > > To: “Chris” > > > Sent: Friday, January 13, 2006 10:26 AM > > > Subject: Gaming vs Reading Hello, I’ve got to say that there’s nothing better at the end of the day than putting my feet up and reading a good book. > > > From: “Seddon, Chris” > > > To: “Merlin” > > > Sent: Wednesday, January 18, 2006 1:40 PM > > > Subject: Gaming vs Reading 10 1 - 8 8 8 - A L U M N U S Hey, At the end of a long rainy day (and there’s plenty of them in Burnaby), there’s nothing like laying on your couch playing on a PSP. > > > From: “Merlin > > > To: “Chris” > > > Sent: Wednesday, January 18, 2006 7:48 PM >> > Subject: Gaming vs Reading From my understanding, these games are pre-programmed, so how do they stimulate creativity or imagination? > > > From: “Seddon, Chris” > > > Date: Monday, January 23, 2006 12:29 pm > > > Subject: Gaming vs Reading Hi Merlin, Each game, and in fact each genre are designed and programmed differently. When playing single-player experiences (i.e. User vs. Computer), many games (i.e. sports, first-person shooters, etc...) use complex artificial intelligence to “think” and even learn from how the user is playing and adapt. This requires the user to think before they perform their next action or they will face the consequences of losing the SuperBowl or have their platoon destroyed. Online internet gaming has become a huge phenomenon over the past 5 years. Internet gaming where you’re playing against a human adversary requires creativity and imagination to find new and inventive ways to conquer the enemy. > > > From: Merlin Charles > > > Sent: Tuesday, January 24, 2006 6:31 AM > > > To: Seddon, Chris > > > Subject: Gaming vs Reading Photos by Elaine Brodie S READING Hi Chris, I am glad that you brought up the question of themes which is precisely one of the major problems with gaming. It seems that regardless of their genre, video games are very limited when it comes to variety in themes. Whereas reading opens up many diverse possibilities for learning: acquiring knowledge, expanding horizons and exploring different intelligences, gaming tends to revolve primarily around the shoot-em up theme. There always seems to be an enemy to destroy. Life is not just about destroying the enemy and, despite your claim that gaming encourages team-work, we must bear in mind that, in addition to encouraging short attention spans in young children, it could generate serious ideological and cultural undertones to the extent that the enemy is also the other; this deepens animosities and xenophobia. There is no doubt that the excessive use of video games (especially by children) can lead to aggressive behaviour, and even violence. > > > From: “Seddon, Chris” > > > Date: Monday, January 31, 2006 12:30am > > > Subject: Gaming vs Reading Hi Merlin, Unfortunately you cannot generalize the current gaming trends into the entire industry (tisk! tisk!). Although first-person shooters are one of the most popular genres in the marketplace, there are many other games which don’t involve violence but are still really fun to play (and have sold in large volumes). One very popular game is “We Love Katamari”. The user plays an alien that walks around the world collecting “things” like paper clips, cows and other crazy things. As they walk around the world things stick to their collection making movement more and more hectic! Other games like “The Sims”, “Harvest Moon” or even “Dance Dance Revolution” all have nonviolent themes. In fact there have been cases reported on the internet of users losing 50+ lbs by playing DDR. Take that Jenny Craig! Each game offers a completely non-killem theme and are great for all ages. The problem with saying video games lead to “aggressive behavior” is that people neglect to mention what video games children are playing. The ESRB (a video game watchdog) rates each game for its content (i.e. E for Everyone, T for Teen, M for Mature, etc...) but often parents let their children play any game they want without regard for its rating. I’ve found this to be a double standard, because if a child wanted to watch pornography the parents would immediately say “No!” and yet many parents will let their children play violent games like the Grand Theft Auto series which has a Mature rating. I’ve found that many parents today don’t take any interest in what their children are playing. Children should be taught from a young age that video games aren’t real and shouldn’t be taken seriously. There’s a serious underlying problem that needs to be addressed. Many parents today would rather buy a game to shut their kid up and keep them “out of trouble” than take an interest in their kids and watch what they are playing. A child will mimic what they see, it’s a parent’s job to ensure they are taught what’s right from wrong, not a game company. …to be continued at www.senecaalumni.ca/blog. w w w. s e n e c a a l u m n i . c a 11 Photo by Elaine Brodie The New Gardiner By Robert Coulter As a young man in Santiago, Chile, Jose Gutierrez would cast his eyes across the harbour to the highway that wound up the mountain and disappeared into the forest cover at the top. From that distance, the trucks and buses were small and silent, but in his imagination he travelled with them across the Andes all the way to Buenos Aires, a distance of 1000 km. Having lived also in Venezuela and traveled extensively throughout the Americas, by the time he moved to Canada in 1998 his fascination for highways and transportation was firmly implanted. Nothing, however, had prepared him for “the mistake by the lake.” But while driving the Gardiner Expressway on his weekly commute between Waterloo and Toronto, he had the advantage of experiencing its shortcom- 12 1 - 8 8 8 - A L U M N U S ings from a fresh perspective. Unaware of its history, or of the numerous proposals to eliminate or improve it, he let his imagination run free, attempting to visualize a practical solution that would remove it as a barrier to the lake while at the same time improving its efficiency as a highway. By the final year of his Civil Engineering Technology (CVB) program at Seneca, he had tracked down every public comment and proposal made about the Gardiner. This quickly led him to James Alcock, a planner who has written extensively about transportation in Toronto, and who now is one of the leaders of the Citizens’ Transportation Alliance. He also learned that Bill Habkirk, currently Academic Co-ordinator of the CVB program at Seneca, had also contributed to these early studies. Following up from these contacts, Jose was able to interview Sam Cass, former Roads Commissioner for Metro Toronto, who fleshed out the complete history. Still, a viable solution was proving to be elusive. Even if it were feasible to relocate the Gardiner’s six lanes at ground level, the congestion would be made even worse. Burying it, the most favoured solution, would be prohibitively expensive and expose drivers to the unacceptable risks associated with a high-speed tunnel. Surely, he thought, there must be another solution. But what could it be? The idea came to him in one of those Eureka! moments that we all wish for. While researching on the internet, he idly rested the u-shaped plastic cover of his USB memory drive over the cord of his mouse. As he slid the cap along the length of the cord, a bold design concept suddenly presented itself: “I saw the cap as a pylon and the cord as the roadbed,” he recalls. “I could visualize the entire length of the Gardiner as a cablestayed structure, elevated, but wide enough to include separate roadbeds for every form of transportation----vehicles, trains, bicycles and pedestrians. The cable-stayed design would resemble sails. It would be both practical and beautiful.” Luckily, this moment coincided with a Seneca requirement to write a formal technical report---the perfect opportunity to formulate his design in an accessible, persuasive format and, after a year’s hard work, the Faculty awarded him a prize for one of the most innovative reports ever submitted. Since his graduation in 2005, Jose has taken every opportunity to promote his idea to civic and provincial officials. He presented to the Task Force on Gridlock at Queen’s Park in December. His website, toviaduct.com, welcomes citizen discussion and features spectacular renderings of the completed project. He sees the eventual adoption of his concept as a certainty: “The New Gardiner would create new links between all forms of transportation, not only within the city of Toronto, but the entire GTA. This is the most economical way of realizing new transit options.” By David Cochrane “It feels good to be able to give back to your community.” These are the sentiments of Mathew Hoppe, Director of Technical Services for the Shibogama First Nations Council. The community that he is referring to is Sioux Lookout, a small municipality approximately 300 kilometres northwest of Thunder Bay, Ontario. Providing services to northern First Nations communities has become a significant factor in Sioux Lookout’s booming economy and, for one Seneca alumnus, an excellent opportunity to serve the North where he grew up. The planning and coordination of a public works project is challenging in even the most favourable environments, but the remoteness of these First Nation communities presents some extra challenges to Mathew and his staff. There is no all-season road access and they are not connected to the Ontario electrical grid. Electricity is produced using diesel generators, but the diesel fuel must be flown in or transported via winter road. All projects that Mathew’s team are asked to coordinate must consider the logistics of flying in workers, supplies, and equipment to a remote site. Additionally, the construction season is weather-dependant so all of the work must be compressed into a smaller window of opportunity. At present, the water treatment facilities in some of the communities are inadequate so boil water advisories are commonplace. Mathew and his team are involved in planning and coordinating maintenance upgrades to these facilities and new construction, which are awaiting budgetary approval. After graduating from the Civil Engineering Technology program at Seneca College, Mathew returned home to Sioux Lookout and obtained an Operations & Maintenance Technologist position with the Technical Services Department. As Mathew gained more hands-on experience, he began taking on more responsible roles including managing small water and wastewater infrastructure projects, performing building inspections, and consulting on the logistics of transporting supplies to the remote communities. Mathew knew first-hand the challenges faced by the Shibogama communities, as his mother was born and raised in the nearby community of Big Trout Lake, or Photo by Adrienne Fox-Keesic Public works an off-grid challenge Kitchenuhmawkoosib Inninuwug. When an opening for the Director’s position presented itself, Mathew’s familiarity with the needs of the people of the area and his knowledge of the local public works infrastructure made him the logical choice. Technical Services provides technical advisory services to the Shibogama member communities of Wunnumin Lake, Kingfisher Lake, Wapekeka, Wawakapewin and Kasabonika Lake. All building and public works infrastructure projects in the area are completed using the Indian and Northern Affairs Canada Public Works Manual as a reference. Technical Services acts as a liaison between the Shibogama communities and the federal government, provincial governments, and independent agencies active in the Shibogama area. Mathew sums up their role as “making sure that the best interests of the communities are looked after.” When not at work, Mathew enjoys spending time in the outdoors with his family. Mathew, his wife Jenna (nee Starratt), who graduated from Seneca in 2001 with a diploma in Fashion Retail Management, and their six-month-old daughter Ava love to get out and take in the natural beauty of the area. w w w. s e n e c a a l u m n i . c a 13 Parting is such sweet sorrow Photo by Elaine Brodie By James Russell Sorrow? Not really, dear Juliet. P arting hydrogen and oxygen is actually quite a joyful event for Angella Hughes, CEO of Xogen Technologies, a company that uses electrolysis to separate the components of water. Originally conceived as a method of generating cheap energy, Xogen’s patented water electrolysis technology has shown promise for wastewater treatment, achieving high levels of organic degradation and pathogen destruction. Angella was born in New Brunswick but her father’s job took him from city to city and province to province so the list of schools she attended spans the width and breadth of Canada. She finished high school in Kingston, Ontario, then went on to the University of Waterloo where she earned a Bachelor of Mathematics. “I wanted to be a pilot,” she offers, explaining why she originally enrolled in Seneca’s Aviation and Flight Technology Program before later switching to the Electronic Engineering Technologist Program in 1981. The class started out with two women amidst 14 1 - 8 8 8 - A L U M N U S about a hundred men. Did the guys make her life a living hell? “No,” she answers, “they treated me like a sister.” The only drawback of having such a caring and non-sexist academic experience was that it made the transition to the brutish reality of the professional world all the more difficult. Over the three years at Seneca, more than a third of the guys and 50 percent of the women dropped out of the program. When the course came to an end, Angella was the only woman in a graduating class of about 30. “Seneca helped me develop research skills that I use over and over again,” Angella fondly remembers, “and the importance of being a self-starter.” Valuable skills in both life and work. Ottawa’s Canadian Centre for Remote Sensing (CCRS) was the first recipient of Angella’s business savvy and newly-minted technology skills. There, she repaired satellite imaging equipment. From CCRS she went to the Department of National Defence and eventually to the private sector, first working for Rockwell International as a Quality Assurance Engineer inspector and then on to Boeing in California. As the result of a chance meeting with one of Xogen’s directors at a New York airport, Angella joined Xogen in 2000 as Vice President of Research and Development and soon rose to become CEO. Because Xogen is a fairly young company, Angella finds that her responsibilities span a range of activities, including market research, strategic planning, business planning, protection of intellectual property and trade secrets, raising capital, and building a technical team that will successfully commercialize the company’s technology. What’s in the future for Angella, Seneca’s Distinguished Alumni Award winner (2001) and rising star in the field of technology? Under her leadership, Xogen will continue to focus on the commercialization of the technology to treat municipal wastewater and, in parallel, to develop applications that make use of the hydrogen oxygen off-gas (liberated during the treatment of wastewater) as a source of low-cost, low-emission energy. For herself, Angella plans to spend more time with her kids, complete her MBA, get in a little tennis and maybe dust off her old viola and make sweet music. By Christie Adams W hen the massive rain-storm that pummeled Toronto last August was over, staff at Seneca’s Newnham Campus was left sloshing through knee-deep rainwater to salvage books, computers and files. New textbooks for the coming year were destroyed when floods reached the bookstore. In the gym, the Seneca Sting logo disappeared under a foot of water (please see “From soaked to stylin’” on page 40). It was just a taste of the weather catastrophes of the past year. The Asian tsunami and hurricane Katrina caused widespread devastation and reminded everyone of the power of nature and how little control we have. Bill Humber, Chair of the Centre for the Built Environment, says because of the size of the downpour, there was very little Seneca could have done to prevent flooding, however the use of sustainable urban planning may have lessened the damage. “The more we’re able to have permeable surfaces, the more we’re able to use green technology on the roofs, the better we’ll be.” The Centre for the Built Environment, one of Seneca’s Centres of Excellence, is turning out graduates that will be able to help control damage from such natural disasters in the future. Through its four programs (Integrated Environmental Site Remediation; Building Systems and Environmental Technology; Building Environmental Systems; and the Energy Training Office) the Centre is using new technology to handle an old force – Mother Nature. “The broad mandate and focus of the Centre is urban sustainability,” says Bill. Rather than fight the natural environment, as traditional urban systems tend to do, the Centre teaches its students how to work with it. Among the research projects underway is a test run of permeable paving at Seneca’s King Campus under the leadership of Professors Christine Doody-Hamilton and John Meulendyks. Using a combination of bricks and gravel instead of traditional tarmac, permeable pavement allows rainwater to seep into the ground. “Green roof” technology, collects water from roofs and slowly returns it to the sewer system. Wind turbine projects are also underway. “Students do design analysis,” says John. Photos by Elaine Brodie Heeding the storm warning Adam Ramsden surveys the damage, just part of the enormous mess left at the Newnham campus after the August flood. “We have systems in-house for them to work on.” Such forward thinking is a big reason why Seneca was chosen as a recipient of the Greater Toronto Sewer and Watermain Contractors Association (GTSWCA) Award, part of the bursary program of the Ontario Sewer and Watermain Contractors Association - (OSWCA) (See story, p 33). Alumnus Gus Morelli (Civil Engineering TechnologyMunicipal Co-operative Education 1997) says, “It makes me proud to be a Seneca alumni, knowing that Seneca has a proactive mindset and is getting involved.” The OSWCA has been active for years in forming industry partnerships and lobbying governments for greater water system maintenance. Says Gus,” You see something like that (Katrina) happen, and people want to make sure it doesn’t happen again. Unfortunately, something bad has to happen before something good can happen.” w w w. s e n e c a a l u m n i . c a 15 Sim College By James Russell In addition to giving students the skills to participate in the booming field of technology, Seneca has taken advantage of technological advancements in the classroom. Enhancing the book and chalkboard experience, many of our students benefit from simulation experiences that give them hands-on training with plenty of room for learning through mistakes. A sampling of the College’s simulators shows how dramatic class time can be. SCHOOL OF AVIATION AND FLIGHT TECHNOLOGY Your 70 passengers are either reading or dozing as you throttle back the mas- 16 1 - 8 8 8 - A L U M N U S sive turbine engines of your Bombardier Regional Jet. The altimeter tells you that you’re now below one thousand feet and falling as you descend for landing. Suddenly the wail of a warning buzzer fills the air – the landing gear failed to deploy – never a good thing but made even worse by the fact that you only just finished your first year of classroom training and this is the first time you have ever flown. Fortunately, the runway that you’re about to land on is only a projected image on the wall of a classroom and the simulator you’re flying sits comfortably on the concrete floor. Every year the School of Aviation and Flight Technology takes new students through a program that begins with classroom instruction in math, science and physics and ends, four years later, with the grads having completed more than 200 hours of flying – in a real airplane. program produces highly qualified fire protection technologists who are snapped up by engineering and sprinkler design firms across North America. Each grad willing to relocate to the United States typically has four to five job offers. One prospective employer even sends a private plane to pick up grads to fly them down. Hot program? You bet. Seneca’s School of Fire Protection Engineering Technology is smokin’. 3-D MOTION CAPTURE Photos by Elaine Brodie Remember the images of animators, hunched over a drawing board, working their magic with pen and ink? Well, those days are gone. Allow us to introduce you to the Vicon 8i, Seneca College’s advanced optical motion capture system. No longer do animators have to endure the tedious task of drawing image after image in order to create the simplest movement on-screen. Employing an actor wearing a special suit and performing a sequence of actions, the Vicon captures ultra-realistic movements used to give life to digital movie stars like the Lord of the Rings' Gollum and the King of Skull Island, Mr. Kong. Seneca’s diploma and certificate Animation programs run one year and train about 30 students per session. The graduates go on to work in bio-mechanics, sport sciences, electronic games, and, of course, Tinsel Town. “The job prospects for our grads are very, very good,” says Professor Derek Elliott. SCHOOL OF FIRE PROTECTION ENGINEERING TECHNOLOGY Using the program Fire Dynamics Simulator, Seneca students modelled fires in a 12-storey apartment building in England and a lecture hall complex in New Zealand last year. It can take up to 10 days to solve complex scenarios like that, with six computers working on the same problem simultaneously. It’s done using multi-processing on a cluster at Seneca@York. “It’s leading edge. Fire modelling this sophisticated is just beginning to be used in Canada,” says Professor Dave McGill of Seneca’s School of Fire Protection Engineering Technology. Started in the mid-70s, the three-year CLINICAL SIMULATION LEARNING CENTRE The seven patients at the King Campus’s Nursing program breathe, bleed, and bellow in pain. And although they cost up to $100,000 each, Seneca’s resident high-tech mannequins are worth every penny. Used to train students enrolled in the Bachelor of Nursing, Practical Nursing, and Critical Care Nursing programs, the mannequins are an essential component of Seneca’s Clinical Simulation Learning Centre. With names like Vital Sim, Medi Man, and SimBaby, the mannequins allow students to hone their lifesaving skills on amazingly life-like patients. In addition to allowing students to practice routine procedures, Professor Tania Killian, the lab’s facilitator adds, “the mannequins are also fantastic for the critical care program.” So the next time you find yourself in Emergency with a fish hook stuck in your finger, relax, the nurses hovering over your prostrate body have already practised their procedures on a dummy before you. w w w. s e n e c a a l u m n i . c a 17 PHOTO BY RICHARD DOUGLAS Stress all in a day’s work for HALT chamber tech By Tom Bartsiokas H adi Majzoub deals with stress on a daily basis. But it’s not the kind most of us are used to coping with. The 2003 Computer Engineering Technology Co-operative Education graduate is in charge of operating a Highly Accelerated Life Testing (HALT) chamber — a high-tech stress testing machine designed to rapidly 18 1 - 8 8 8 - A L U M N U S age products using heat, cold and vibration. “It’s amazing technology,” says the Lab Technologist who works for Seneca’s School of Electronics and Computer Engineering Technology. “Students, right now, are not exposed to this type of training in educational institutions, and Seneca is the first to offer it.” The HALT chamber rapidly simulates product aging by subjecting products to a series of adverse temperature and vibration tests. In fact, temperatures in the chamber can range between -100° Celsius to 200° Celsius in a matter of minutes. The HALT can also subject test products to extreme vibration — up to 50Gs (gravitational force). All of this is designed to see how much stress a new product can take until it breaks — invaluable information for creators of new products who need to know about vulnerabilities before going to market. HALT chambers are in great demand by the aerospace, military, medical and commercial electronics industries because they can test any piece of equipment that is made of electro mechanical components. To date, one of the most famous products ever to be tested in a HALT chamber is the cell phone. Seneca began teaching the technology to students in January. Currently, there are only two other post-secondary institutions in the world that have this technology — one in the United States and one in China. “For students it (the HALT chamber) is going to be a great learning tool,” adds Hadi. “Students will be able to test products, discover their failure modes and analyze them in order to identify their defects and improve their manufacturability.” The technology will be taught to all students studying in Electronics and Computer Engineering Technology (ECET). Growing up, Hadi was always fascinated with technology. He would take things apart — like his friends’ computers — to learn how they work. It was his interest in technology that eventually led him to study and work at Seneca. Today, when he is not running the HALT chamber, Hadi spends his time studying. The 29-year-old is currently working on getting his professional engineering designation and his undergraduate degree. “My long-term goal is to one day teach at the College. But for now, I’m still learning more about the HALT chamber, which is a pretty complicated machine.” You can always spot a Johnson Policyholder. They really like our coverage. Feeling comfortable is easy with a Johnson Inc. home and auto insurance policy. From our peace of mind coverage and preferred rates, to the expert advice you receive, it’s good to know you’re protected with a level of service only we can provide. Contact Johnson today for details on the extra special savings and exclusive benefits available to you as a Seneca College Alumni Association member. 1.800.563.0677 www.johnson.ca/senecaalumni Apple iPod Nano Giveaway! Every month from now until December 2006 one lucky Seneca College Alumni Association member will win an Apple iPod Nano. To enter, simply contact Johnson Inc. for a quote. (Existing policyholders are automatically entered to win.) Due to the existence of provincial automobile insurance plans, auto insurance is not offered in BC, SK, or MB. Only home insurance is available in these provinces. An alternate plan is available in QC. More details available at www.johnson.ca/senecaalumni. Congratulations to the 2005 Distinguished Alumni S Photos by Elaine Brodie eneca alumni go on to do great things. Once a year, the college honours the best and brightest of them all. Five alumni who have achieved outstanding success in their fields and made remarkable contributions to their communities are being celebrated as the winners of the 2005 Distinguished Alumni Awards. They are Rodney Sine, Paolo Baldassarra, Catherine Martin, Alan Frew and Larry DeFlorio. This year’s fete was set for March 23 with a dinner and ceremony at the Sheraton Parkway Toronto North in Richmond Hill, Ontario. Alumnus Marc Caira, President and CEO of Parmalat Canada and 2002 Distinguished Alumni winner was tapped for the keynote address. The event is a boon to Seneca students as well. Current School of Communication Arts students gain invaluable hands-on experience and are involved in all aspects of planning and running the event. In addition, all proceeds from a silent auction go to the Seneca Alumni Endowed Bursary Fund and are matched by the Ontario Trust for Student Support (OTSS). Alan Frew Nursing 1982 Alan entered Seneca’s Nursing program with aspirations of becoming a doctor. In his second year he joined a local band as the lead vocalist and burned the midnight oil singing, studying and working as an orderly at York County Hospital, Newmarket. Upon graduation, Alan was hired as a nurse at York County 20 1 - 8 8 8 - A L U M N U S where he worked until the band, Glass Tiger, shot to fame after playing Maple Leaf Gardens. Now part of one of the most popular Canadian music groups of all time, Alan nurtures his early ambitions by volunteering for many health care charities, including the Bloorview MacMillan Children’s Centre in Toronto. Alan has maintained his connection to Seneca, volunteering at college events. Catherine Martin Animal Health Technician 1990 Catherine Martin is among the first Registered Veterinarian Technicians in Canada to specialize in a particular area of animal health. Starting with her student internship at the Humber Equine Clinic of Doctors Bonder and Vatcher, Catherine has honed her expertise in equine health and anaesthesia. She has lectured at veterinary and technician conferences across North Amercia , laying the groundwork for more technicians to become specialists. As the Equine Product Manager for Wyeth Animal Health, Catherine masterminded the product launch of the West Nile vaccine for horses which reduced the number of infected horses from 445 in 2003 to just 13 in 2004. Rodney Sine Law Enforcement 1987 York Regional Staff Sergeant Rodney Sine is a two-time winner of the Police Officer of the Year award. He first won for thwarting a burglary and again for outstanding service to the community. Heavily involved with youth initiatives, Rodney helped develop in 1984 the Values, Influences and Peers (VIP) program for grade six students. Twenty years on, he still runs this successful program. He is also instrumental in the creation of the Community Safety Village in Stouffville, Ont. The miniature town helps children learn how to become “street smart.” Rodney has remained dedicated to Seneca, teaching in the Law Enforcement evening program and serving as a tribute speaker at convocations. Paolo Baldassarra Precision Machining 1984 Before Paolo Baldassarra turned 23 he was running a wire-cutting business with two partners. The company, Wiretron, uses vibrating wires to make die cuts through metal. In two years, the partners had upgraded from a single machine to four, and 20 years later, they now own five companies. Paolo has stayed active in the Seneca community. He often returns as a guest speaker to classes and serves on the advisory committee for the Precision Skills program. Wiretron has also funded a bursary for the Centre for Precision Skills. In his own community, Paolo’s companies have sponsored many children’s sports teams. Distinguished Alumni Awards 2006: Call for nominations Do you know Seneca alumni who have excelled in their careers and made significant social and economic contributions to their community and/or Seneca? The Alumni Association would like to hear from you. The search is now on to identify worthy candidates for the 2006 Distinguished Alumni Awards. The Awards honour Seneca graduates who are recognized leaders in their professions and who demonstrate exemplary community or public service. Their life stories are inspiring and their accomplishments set a standard of excellence to which many students aspire. Any member of the Seneca community-alumni, faculty, staff and students--may nominate a qualified candidate. See the nomination form at www.senecaalumni.ca. Nominations must be made in writing and submitted no later than September 15, 2006 to: [email protected]. The award presentations will take place in spring 2007 at a dinner event that recipients and their nominators are required to attend. For information call 416-491-5050 ext.2898 in Toronto, or call 1-888-ALUMNUS in Canada. w w w. s e n e c a a l u m n i . c a 21 Thank you to the sponsors of the 2006 Distinguished Alumni Awards Dinner PRESENTING SPONSOR EVENT SPONSORS SILENT AUCTION CONTRIBUTORS Larry DeFlorio Computer Animation, 1997 Larry DeFlorio’s gift is the ability to see potential in people and everything around him, earning him a Gemini Award for his contribution in the field of motion capture. As Executive in Charge of Production of the Oscar® winning film “Ryan”, Larry brought Seneca to the highest accolades in the animation industry. Along with being the current Head of Modeling at Mainframe Entertainment, he volunteers time on the advisory boards of Burnaby‘s Art Institute and Victoria ‘s Canada University, and continues to mentor Seneca students and graduates. 22 1 - 8 8 8 - A L U M N U S Advancing Canadian Entrepreneurship Club (ACE) Reza Alavie Art Gallery of Ontario Canadian Signature Wine Company Inc. Dolce Publishing Inc. Eaton Hall Inn & Conference Centre Elaine Charal Positive Strokes Fielding Estate Winery Goldfish Cuisine Restaurant Holt Renfrew Image Promotions Irene Sakata Johnson Inc. Lailey Vineyard Landscape Ontario Legends Estate Winery Lynn Johnston Productions Inc. Mainframe Entertainment Maple Leaf Sports & Entertainment Ltd. MCB Design Group Mother Parkers Tea & Coffee Inc. Music Toronto Office Star Products, Canada Ontario Science Centre Parmalat Canada Pier 4 Storehouse Restaurant Pottery Lane Imports Bill Riddell and Mary Finlay Seneca College Shaw Festival Sheraton Parkway North Hotel Stratford Festival of Canada The Old Spaghetti Factory The Scarboro Golf and Country Club The Snowman Factory Steam Whistle Brewing Unilever Cosmetics International (Canada) Vidal Sassoon Salon Seneca Proud: Celebrating Alumni Entrepreneurs By Christie Adams W ith one in four people in the GTA holding ties to Seneca, any entrepreneur will tell you it’s worthwhile to maintain connections to former classmates and the College. Seneca moved that along in October, paying tribute to its own at Seneca Proud, a networking event to honour the College’s student and alumni entrepreneurs. Nearly 100 past and present students gathered to toast their combined success and their ties to Seneca. Alumni made business connections with people in other industries, while students gathered valuable tips for the future. The evening was highlighted by speeches by Advancing Canadian Entrepreneurship (ACE) student Philips Kurniawan and Alumni Association Past President Desmond Duke. The event was capped by a presentation ceremony for all of the alumni entrepreneurs featured in the last issue of Seneca Alumni magazine. Each alum received a mounted copy of the magazine to show off their Seneca pride at work. Guests networked while enjoying a delicious buffet courtesy of Seneca alumnus Maher Rizkalla, owner of Goldfish Cuisine in Toronto. On display were many booths showcasing the businesses of alumni and student attendees, and guests were able to peruse the products and services they had to offer. Seneca Proud was a collaborative effort between the Seneca Alumni Association and ACE Seneca. The two joined forces to create an event to both reunite alumni and give student entrepreneurs the opportunity to speak with successful business owners. Watch for another Seneca Proud event soon. Pride in new Seneca Proud logo T he logo you see at the top of the Seneca Proud pages was created as a joint effort between the Seneca Alumni Association and the Seneca Graphic Design program. It was designed by fourth semester students Kristina Svana and Dan Colella. They set out to create a logo that symbolized the honour and pride that comes with being a member of Seneca’s Alumni. It’s just one of the many ways your Alumni Association is connecting with students and giving back to the college. We look forward to many more partnerships with students like Kristina and Dan. Exclusive Seneca Friends & Family Suite rates from $90* For Group Bookings call Owais Rafique at 905-415-7603 Email: [email protected] 8500 Warden Avenue, Markham, Ontario L6G 1A5 Tel: 905-470-8500 www.torontomarkham.hilton.com 1-800-668-8800 or 1-800 HILTONS *please call for further details w w w. s e n e c a a l u m n i . c a 23 alumninews One To One Marketing Did you receive a magazine in Fall 2005 with your name featured on the cover? More than 8,000 alumni received magazines with personalized covers, as part of a test of one-to-one marketing sponsored by Xerox Canada with Seneca Alumni Magazine. The balance of 70,000 alumni received copies with a cover photo of Alan Frew – Caregiver to Music Maker. In all, seven unique covers were produced with four distinct messages. The front cover had a graduate from the magazine recipient’s program and invited the alumnus to come back and network at the reunion November 12th. Those graduates included: General Business - Accounting – Scott Archer Aviation – Neil Kelly Civil Engineering/Resource Engineering Technology – Tony Bombini Human Resources – Tracey Starrett Marketing – Mario Cortese School of Communication Arts – Bryan Ishiguro and David Moo King Veterinary Technician – Sandra Lean-Leighton The inside front cover listed further program suggestions for Continuing Education, aligned, where possible, with the recipient’s previous full-time program. The inside back cover had a bursary donation request related to the specific program or school and the outside back cover launched a new program for travel insurance. We measured your response to these four concepts, as well as managing the logistics to keep everything on target. Did we catch your attention? It seems so, as all areas saw improved activity. What did we learn? To do this again and do it even better, we need more information on our alumni and their current careers. Plans are underway to do a membership survey in 2006. Thank you to everyone who responded to our requests. Linda Hendy Executive Director, Alumni PS. The management of this project was handled by Janice Howard, Managing Editor of the magazine in 2005. It was a massive undertaking but a testament to what can be done with today’s technology and talented people. A Trillium for Seneca Alumni magazine O Linda Hendy (left) and Janice Howard (right) with presenter Faye Johnston 24 1 - 8 8 8 - A L U M N U S ur alumni magazine has been honoured as one of the top publications of Ontario colleges, winning a Trillium Award from the College Committee of Advancement (CCA). The award recognized the Fall 2005 edition of the magazine and our one-toone marketing effort. It was accepted by Seneca Alumni Association Executive Director Linda Hendy and Janice Howard, who was managing editor of the magazine and a driving force behind the complicated, but unique, edition. “Our magazine is largely the result of the hard work and dedication of volunteers who give us their time, advice, writing skills, photographic artistry and great story ideas,” said Linda. “I was very proud to accept the award on behalf of them all and our dedicated staff.” The award presentation took place at a ceremony in Sudbury, Ontario on February 21st that runs in conjunction with the Association of Colleges of Applied Arts and Technology of Ontario (ACAATO) conference. The Trillium Awards recognize outstanding commitment to education and advancement by all of the Ontario colleges. Seneca was also presented with two more Trillium Awards in the categories of newsletters and featured marketing campaigns. China MILE Is China on your list of places to visit? Would you like to be an ambassador? Let us know by May 15, 2006 by completing an online questionnaire. Seneca College has provided education to international students for approximately the past 15 years. China has been working with Seneca on broadening the educational options for its young population, including the possibility of a Seneca Beijing Campus. Since 1999, Seneca’s International Development team has taken faculty, staff, students, and sport teams once a year on a two-week Mobile Intensive Learning Experience (MILE) trip called The China MILE. As ambassadors of Seneca, goodwill has been enhanced including a deeper understanding of both our cultures and countries. Your opportunity could be now, if 20 or more alumni are ready to sign up. Proposed month: September, 2006 Length of trip: 14 days Proposed destinations: Beijing, Qingdao, Hangzhou, Shanghai, and Hong Kong Cost: $4000 CAD per person Includes all airfares (international & local China), ground transportation, accommodations, admissions, taxes and 90% of meals plus an escort by a staff member of International Development as your guide and translator. Group size: 20 minimum to make this offer a reality. Restrictions: Limited to Alumni of Seneca College (plus significant other) Must be over 21 years of age Valid passport required Must complete health and mobility questionnaire To register your interest and get complete trip details go to: www.senecaalumni.ca/ChinaMile Complete the online questionnaire by May 15, 2006 . Coming Events Check the Seneca Alumni website for updated information. Are you proud of your Seneca education? Do you see yourself as successful in your career and your life? Consider sharing your story. Be an inspiration and role model to our newest graduates by being a tribute speaker at a convocation ceremony. To learn more, please contact Alison Gibson 416-491-5050 x2960 or email: [email protected] Want to Learn More about the CGA Designation and Its Program of Professional Studies? Attend the Seneca / CGA Information Session and find out how you can obtain a designation. Date: Monday, April 24, 2006 Location: Seneca Residence & Conference Centre Main Floor, 1760 Finch Avenue E, North York Time: 6:00 pm Registration 6:30 - 8:30 pm Information Session/Reception Light food provided Please join staff from Seneca and the Certified General Accountants of Ontario at one of our free informative sessions and learn: The Honest Connection invites you to Seneca Alumni night 1. More about the CGA designation and how it will help your career. 2. The various positions held and interesting and diverse roles played by CGAs in their organizations. 3. How your post-secondary education offers you advanced standing in the CGA program. 4. Just how exactly you can “earn while you learn.” 5. Contributing factors of the CGA program that help you to jump-start your career. Please RSVP to Adam Desira at [email protected] by April 20, 2006. Date: Thursday, April 27, 2006 Time: 6:30 – 9:00 pm Location: The Honest Lawyer 115 York Boulevard Richmond Hill, ON L4B, (Hwy #7 and 404) Website: http://www.honestlawyer.com/richmondhill.html like-minded people in business in the North Toronto area. The goal is that the attendees grow their current businesses and make excellent contacts. We separate ourselves from other networking functions that are similar by simply providing a relaxed atmosphere. Complimentary appetizers, door prizes, no admission costs, RSVP NOT required -- just come and join us. Bring your business cards. The Honest Connection, over the past year, has provided professionals the opportunity to meet and chat with Seneca Contacts: Ryan Mitchell, [email protected], Chris Shaban, [email protected] w w w. s e n e c a a l u m n i . c a 25 alumninews Seneca Open House Date: Saturday, April 29, 2006 Time: 12:00 pm – 2:30 pm Location: All campuses are open to the community. Prospective students can tour our facilities and speak to members of our faculty and staff about courses of study. Campuses: Buttonville Campus, Buttonville Airport , 2833 16th Avenue, Hangers 6, 7 & 8 Jane Campus, 21 Beverly Hills Drive ,Toronto (Hwy 401 & Jane St.) King Campus, 13390 Dufferin St., King City Markham Campus, 10 Allstate Parkway, Markham Newnham Campus, 1750 Finch Avenue East, Toronto Seneca@York Campus, 70 The Pond Road, Toronto For more information on Seneca programs and to register for the Open House go to: http://www.senecac.on.ca/student/openhouse/ index.html 26 1 - 8 8 8 - A L U M N U S Faculty of Continuing Education and Training Library & Information Technician Program Orientation Date: Tuesday, May 2, 2006 Time: 6:30pm Location: Newnham Campus Information regarding the program, job opportunities and registration for those interested. No Fee to attend. Register for LIT001FA by calling 416-493-4144 For further information contact: Ann Hersch 416-491-5050 x2528 or Carlisle Kemp-Jackson x4121 Alumni Chat Night Convocation Ceremonies Date: Thursday, May 11, 2006 Time: 8:00 pm Online: Log on May 11th, goto: www.senecaalumni.ca Date: June 21, 22, 2006 Location: King Campus “Building on your successes” Date: June 27, 28, 29, 2006 Location: Toronto Centre for the Arts , 5040 Yonge Street, Toronto Moderator: Denise Ropp, DNS ’87, RN, COHN(c) Director, Seneca Alumni Board of Directors Date: October 25, 2006 Location: Toronto Centre for the Arts, 5040 Yonge Street, Toronto Honourary Degree Nominations Deadline for submissions: May 30, 2006 See pg 39 for details or go to: www.senecaalumni.ca � �� ��� � �� ���� ���� ���������� ������� ������� ����� � ������� �� ������ ����� ������������ � ������� ������ � ������������ ���������� � ��������� � �������������� � ������� ������������� � ���������� � ������ � ������ ����������� � ������ ������� � ���� ������ �������� � ���� ��������� �������� � ���������� ��������������� ������ ������ ���������� ����������� ������������������������ ����������������������������������� alumninews Calling all graduates and instructors 1996 Aviation Alumni 10 year reunion Fall, 2006 Connect with organizers to ensure you get your invite: Maxine Greenland at [email protected] Jacinda Hodgson at [email protected] June 2006 Registered Insurance Brokers of Ontario Coming in Fall 2006 for the Library and Information Technician (LIT) One day Workshops on topics of current interest to the LIT and others currently working in the Library environment Newnham Campus Level I (under supervision) 70 hours of instructional time certification program For further information contact Ann Hersch 416-491-5050 x2528 or Carlisle Kemp-Jackson x4121 Date: June 5-9th, June 19-23rd, 2006 with exam on June 24th Distinguished Alumni Award Nominations Location: Markham Campus for the preparation classes, Newnham for the exam Deadline for submissions: September 15, 2006 See pg 21 for details or go to: www.senecaalumni.ca (Awards) Time: Daily 9 am - 5 pm Students attend both weeks of classes. Cost: $590 for tuition fee, textbook and exam are extra Directors – Seneca Alumni Board Deadline for submissions: September 15, 2006 See pg 31 for details. Register by calling 416-493-4144 and enrolling in RIB001MA Seneca Alumni Invitational Golf Tournament For additional information contact Ann Hersch 416-491-5050 x2528 Monday, September 25, 2006 See pg 31 for details Contact Centre Information and Networking Breakfast Part-time and Volunteer Job Fair Date: June 6, 2006 Time: 8:00am - 9:30am Location: Old Mill - York Room 21 Old Mill Road Toronto Presented and hosted by the Centre for Financial Services, Seneca College RSVP to Pana Mitusev, [email protected], 416-491-5050 ext.6216 by April 30th For more information go to our website: www.senecac.on.ca/cfs 28 1 - 8 8 8 - A L U M N U S Date: September 14, 2006 Time: 10 am to 2 pm Location: Newnham Campus Cost to Employers: $125.00 (GST included) Audience: The Part-time Job Fair is ideal for employers with part-time and/or seasonal job vacancies suitable for college students. Newnham Campus is home to approximately 10,000 students in Business and Engineering related disciplines, however students from all Seneca programs are invited to attend this Job Fair. For more information contact: 416-491-5050 x6007 or register online by August 15, 2006 at http://careerservices.senecac.on.ca/pdf/registration_formpt.pdf alumninews Golf 2005 2nd Annual Seneca Alumni Corporate Invitational Golf The Tournament had a false start on September 26th due to a rain out. The event was rescheduled for October 17th and we were rewarded with a gorgeous sunny day at Scarboro Golf and Country Club. The prestigious Par 71 course saw many of the same corporate teams from 2004 returning to compete again. Added attractions this year included Golf Pro Sandra Post, who provided a Golf Clinic before tee off and a Silent Auction of signed sports memorabilia courtesy of alumnus Brad Byrne. Not everyone was able to come back to play on October 17th but we still had 30 teams and raised over $40,000. Unilever team First Place Winners for 2005 – Unilever Canada Second Place Winners for 2005 – Amsdell Inc (2nd year in a row) Third Place Winners for 2005 – Johnson Inc. Retirees Gather Seneca Retirees Association had an outstanding Christmas reunion of retired faculty and staff on December 7th at Markham Campus. Next Event: Seneca Retirees Association Annual General Meeting Tuesday, April 25, 2006 2:00 pm Boardroom A Reception in the Flint & Feather 4:00 pm to 6:00 pm Newnham Campus 1750 Finch Avenue East, Toronto, Open to all members of the Seneca Retirees Association. To join the association go to website: 30 1 - 8 8 8 - A L U M N U S Amsdell team We wish to acknowledge the supporters of the 2005 Golf Tournament: Event Sponsor MBNA CANADA Foursomes: Aramark Canada Ltd. Cisco Systems EDge Interactive Gardiner Roberts LLP In2Design Solutions Inc. Mercer Human Resource Consultants NEC Displays Panduit Canada Corp & Spectech RBC Financial Group Seven Continents SimplexGrinnell Sun Microsystems of Canada Inc. Tone Performance Unilever Xerox Canada Inc. Hole Sponsors: Amsdell Inc. (3 teams) Blackboard Inc. Certified General Accountants - Ontario Clarity Systems Limited Embanet Corporation IBI Group Toronto Johnson Inc. Miller Thomson LLP Parmalat Canada Residence Conference Centres Toronto Hydro Telecom Turtle Island Recycling The 3rd annual Seneca Alumni Invitational is scheduled for September 25, 2006 at the Scarboro Golf & Country Club. www.senecac.on.ca/retirees/ to print a membership form or contact Alison Gibson (Alumni Office) 416-491-5050 x2960 or email her at: [email protected] rent staff while playing Music Trivia with Professor Nanda Lwin and Sports Trivia with Bill Humber, Chair, Centre for the Built Environment. See page 42 for our sporting results. Johnson team Reunion 2005 Reunion 2005 held on Saturday November 12th was a great day. Veterinary Technicians/Animal Health Technicians connected at King Campus while Aviation Graduates touched base at Buttonville. Over 100 alumni connected at Newnham for lunch and headed off to watch the over 60 varsity alumni who played the Seneca Sting or attended a networking workshop with Donna Messer. Civil Technology Engineering/ Resource Technology Engineering grads reunited with retired faculty and cur- Darren Desmarais (right) presents cheque to Seneca Alumni Association Immediate Past President John Colthart alumninews Corporate Communications (CCM) program is forming a chapter. For more information contact Jeff Roach 416-491-5050 extension 3087 or email [email protected] Colthart no later than August 15, 2006. A letter of interest, outlining your professional and volunteer experience (include your program and graduation year) can be sent in confidence to: John Colthart Nomination & Election Chair Seneca Alumni 1750 Finch Avenue East Toronto, ON M2J 2X5 [email protected] For additional information call Alison Gibson 416-491-5050 x2960 or email: [email protected]. Alumni Board Call For Nominations In 2005 the Alumni Board of Directors changed its structure to allow for rotation of Directors on the Board annually rather than a total Board change every two years. The purpose is to ensure there are a number of new Directors on the Board each year. The Seneca College Alumni Association Board of Directors elects Directors to serve a two-year term, beginning November 1, 2006 until October 31, 2008. Officers to be Elected: Directors (up to 6).The positions of President and Vice President will not be open for election until November, 2007. Directors: Represent the Alumni Association from time to time and assume tasks and responsibilities in accordance with their experience and interest. SENECA ALUMNI 2006 INVITATIONAL SCARBORO GOLF AND COUNTRY CLUB, TORONTO SEPTEMBER 25, 2006 Nominations The Nominating Committee will post its nominations on the Alumni Web site (www.senecaalumni.ca) no later than September 15, 2006 Should an election be required, notification of the process and details will be posted on the website no later than September 15, 2006. Election Results Results of the election will be posted on the web site, no later than November 1, 2006.The new Directors will be declared elected and take office November 1, 2006. How You Can Contribute Any Seneca Alumnus interested in serving in elected positions should notify the Nominating Committee Chair John IN SUPPORT OF THE ALUMNI ENDOWED BURSARY FUND Corporate Sponsor: $3,000 per foursome Foursome Sponsor: $2,500 per foursome Call 416.491.5050 x2960 for more information. OFFICE OF RESOURCE DEVELOPMENT w w w. s e n e c a a l u m n i . c a 31 givingback Together, we're making a difference A message from the Vice President, Resource Development W e have made tremendous strides over the past year in securing financial support on behalf of our students and the future of the College. Full partners in our achievements are donors like you. Since launching the College’s private sector support strategy – a 10-year plan towards generating up to $100 million – Seneca’s Office of Resource Development has raised more than $9 million in charitable support from organizations and individuals – staff, alumni and friends of Seneca and our students. Donations have supported the College infrastructure such as capital equipment and information technology, as well as aggressively growing the permanent endowment for bursary awards for student financial aid. Over the last few years, alumni have helped raise in excess of $150,000 through the Alumni Invitational Golf Tournament, Distinguished Alumni Awards Dinner and generous donations to the Alumni Endowed Bursary Fund. Your participation in the life of the College and gifts of both time and financial contributions is greatly valued. It is heart-warming to know our students have special friends – those who have come before them – committed to their future and success. With over one million student records on file, upon graduation our students will join a significant network of Seneca alumni across the country and around the world. Thank you for staying involved in the future and success of Seneca College. If at anytime you have any Shirlene B. Courtis, CFRE Vice President, Resource Development www.senecac.on.ca/resource_development questions regarding our fundraising programs, your donation or ways you can help, please contact me at [email protected] or 416-491-5050 ext. 2034 A commitment to excellence defines educational partnership by Lisa Mills Sun Microsystems supports technological & applied research W ith a joint commitment to innovation, collaboration with leading academic institutions and the pursuit of new advances in networked education and federated information, Sun Microsystems of Canada Inc. has contributed more than a half million dollars in technology and applied research support to Seneca College. 32 1 - 8 8 8 - A L U M N U S The result of a long-term relationship between Seneca and Sun, the contribution demonstrates significant intellectual and financial collaboration, leading the way in academic technological innovation. “Six years ago Seneca realized the internet would be key to electronic infrastructure development, and allied itself with Sun to exploit that potential,” said Stéphane Boisvert, Senior Vice President, Client Solutions, Sun Microsystems, Inc. and Chairman, Sun Microsystems of Canada. “In yet another example of the private sector teaming with academia to bolster innovation, our two organizations made a commitment to push the limits of technology, and that relationship continues to elevate Canada’s position on the global givingback technology and academic stages.” In November 2004, Sun Microsystems and Seneca launched the Sun Centre of Excellence in Enterprise Knowledge Services, building on a common vision of an integrated “Knowledge Service” network. The initiative personalized delivery of content and resource services to academic and business users. It also offered institutions greater ability to leverage information, enhance administrative and services best practices and gain market advantage. The Centre of Excellence represents another first when, a year ago, Seneca became the first academic institution in Canada to upgrade to Sun’s Java™ Enterprise System to take advantage of greater savings through lower licensing costs, quarterly upgrade cycles, and access to new infrastructure tools. The Sun Microsystems and Seneca College relationship is based on a belief that through technological innovation we improve service and add value for our growing range of constituents,” says Terry Verity, Chief Information Officer for Seneca. “Sun’s investment in Seneca returns new knowledge to Seneca and to the broader education community. I look forward to the continuation of our mutually productive and supportive partnership.” Sun’s in-kind and financial contributions support a number of components at the Library and Computing Commons at Newnham and Seneca@York Campuses. Sun’s Java™ Enterprise System is the foundation for the College’s MySeneca portal. The company also supports applied research to the “Learning Objects Repository Project” which is shaping the way educational materials are presented and advancing digital educational resources for faculty and students. Greater Toronto Sewer and Watermain Contractors Association offers new Civil Engineering bursary by Lisa Mills W hen the Greater Toronto Sewer and Watermain Contractors Association (GTSWCA) was looking to allocate charitable donations, Gus Morelli thought of his alma mater and recommended Seneca as a recipient. With the opportunity of matching funds through the provincial government’s Ontario Trust for Student Support (OTSS), Gus, a 1997 Civil Engineering Technology graduate, was more than happy to facilitate a proposal requesting the maximum amount available. As a result, in November 2005 the GTSWCA made a donation of $20,000 to establish the Greater Toronto Sewer and Watermain Contractors Association Endowed Bursary. When matched, the total capital portion of the fund will total $40,000, generating approximately $1,200 each year to award a Seneca student. The GTSWCA is committed to the maintenance and expansion of the GTA’s core infrastructure. Its work helps ensure a plentiful supply of clean water and the preservation of our lakes and rivers. A member of the Ontario Sewer and Watermain Contractors Association (OSWCA), the GTSWCA has been representing sewer and water main construction contractors across the province for over 28 years, and currently serves over 700 member companies. The endowed bursary will be open to third year students enrolled in the Centre for the Built Environment’s Civil Engineering Technology Program. The amount of the award will be determined by interest earned on the capital, granting one award each year. The recipient will be recommended by faculty based upon the following criteria. •a third year student in the Civil Engineering Technology Program with a focus on environmental technologies or sewer/watermain reflected studies •demonstrated academic achievement •must demonstrate financial need Recipients will also be invited to attend the GTSWCA annual general meeting and dinner. The gift is part of the Office of Resource Development’s larger fundraising effort in support of the Centre for the Built Environment. Thanks to the initiative and support of one of its alumni, Seneca students are the grateful recipients of a new endowed bursary from the Greater Toronto Sewer and Watermain Contractors Association (GTSWCA). Gus Morelli, a 1997 Civil Engineering Technology graduate, recommended Seneca when the GTSWCA was looking to allocate charitable donations. w w w. s e n e c a a l u m n i . c a 33 givingback Thank you Donors Thank you to Seneca’s Alumni Donors and Supporters who, through their donations and financial support continue to make a contribution to the life of Seneca and an ongoing legacy of learning, helping to change the world … one student at a time. (Support Received Between June 1, 2004 to December 31, 2005) President's Circle Leadership Gifts $1000+ Individuals Reza Alavie John Bodolai John C. Clark Peter Constantinou* Dave Cooke* Shirlene Courtis* Hong Dong Herman Grad Helen Hayward Mr. & Mrs. Rudy Koehler Brian D. Labatte* Henry Labatte John D. Laing Sandra Marr Donald C. McLean Jean Anne McLeod Alumni Donors Alexandra Angelo Alia S. Andani Alison M. Gibson Alnoor Walji Andrea Diplock Andrew R. Chung Angela G. Williams Angela L. Runciman Ann Rostrup Antonio Ruccia Barry Athoe Blair J. Beatty Catherine A. Richardson Cedric Cyr Cheon-Ho Nam Cyril O. Pesayco Dale V. Peers Daniel J. Guegueirre Denise Olah Dick Grannan Dorota Hodur Elizabeth Holmes Eugene Wilson Govind G. Maharaj Heather A. Doherty Heather L. Greco Helen F. Szumigaj Howard Binstock Ian R. Fishley Ian Tipson Iscenty Benjamin James F. Cresswell James Streeter Janet L. Hilts Janet Maher Jason Alverio Jean M. Gillis Jeffrey A. Hill Jennifer Singh John M. Colthart Josephine D. Harlow Judy Chung Junwu Wang Kam C. Szeto Keith A. Justice Kim Fung Lee Linda J. Hendy Lori Y. Chan Lucie A. Dutfield Marc Caira Maria A. Gamelo Mario E. Cianchetti Mark E. Climie Mark Labudzki Mary E. Humphries Matthew Barr Maureen C. Szeto Miriam Radley Nadia A. Iskander 34 1 - 8 8 8 - A L U M N U S Brian McVey Linda Merifield Lisa Mills* Dr. Rick Miner Rocco Rossi Esther B. Simon Stanley Talesnick Robert Visentin Nancy Weis Nancy P. Nixon Neil C. Hetherington Nicholas Janushewski Ourania Korentos Patricia Clark Paul N. Sloggett Pauline P. Chan Peter Myers Ping C. Tsang Randolph P.H. Betsch Rudy Lewis Ryan J. Nurse Sabrina A. Woods Samky Mak Sandra F. LeanLeighton Sandra S. Wetherald Scott A. Farber Seema Narula Senh K. Chong Sergio Carbone Sergio Vazquez Steve M. Kinnari Susan C. Smellie Susan X. Gao Tracy M. McCook Vivienne M. Poy W. Roy McCutcheon Weihong Cheng William J. Riddell Zhenyin Gu Foundations and Corporations ACL & Associates Ltd. Adecco Canada Applied Electronics Limited Aramark Canada Ltd. Association of Universities and Colleges of Canada Bell Canada Betatek Inc. Boys and Girls Clubs of Canada CALA Engineering Services Inc. Campus Living Centres Canadian Healthcare Engineering Society CIBC Canadian Premier Life Insurance Company CHUM Limited Derbyshire Viceroy Limited Frasca International Global Aerospace Underwriting Managers (Canada) Ltd. Grande Cheese Co. Ltd. Greater Toronto Sewer and Watermain Contractors Association HBC Foundation Institute of Electrical and Electronic Engineers Institute of Municipal Assessors Mackenzie Financial Corporation National Life of Canada National Pharmaceutical Sciences Group Ontario Centres of Excellence OTA Education Foundation, Inc. Panasonic Canada Inc. Parmalat Canada Pearson Education Canada RBC Foundation Rotary Club (Mississauga-Airport) S.M. Blair Family Foundation Seneca Alumni Association Staples Business Depot Student Federation Council / All Presidents Council TD Friends of the Environment Foundation The Acapella Foundation The Bank of Nova Scotia The Lloyd Carr-Harris Foundation The McLean Foundation University Women’s Club of North York Vipond Inc. Xerox Canada Inc. * indicates multi-year commitment givingback Supporters of the 2005 Alumni Invitational Golf Tournament Amsdell Inc. Aramark Canada Ltd. Blackboard Inc. Certified General Accountants of Ontario Cisco Systems Canada Co. Clarity Systems Limited EDge Interactive Publishing Embanet Corporation Gardiner Roberts LLP IBI Group Toronto In2Design Solutions Inc. Johnson Inc. Mercer Human Resource Consultants Miller Thomson LLP NEC Displays Panduit Canada Corp. Parmalat Canada Residence Conference Centres RBC Financial Group Seven Continents SimplexGrinnell Spectech Sun Microsystems of Canada Inc. Tone Performance Toronto Hydro Telecom Inc. Turtle Island Recycling Unilever Canada Xerox Canada Inc. TRIBUTE SPEAKERS WANTED Share your successes and life experiences with Seneca’s graduates at the spring, fall and winter convocations. Contact the Alumni Office for details at 416-491-5050 ext. 2960 in Toronto or 1-888-ALUMNUS. Email [email protected] w w w. s e n e c a a l u m n i . c a 35 senecanews Michael Mullin, a third-year Bachelor of Applied Technology Software Development student, uses the haptic joystick Measuring “Joy” By Evan Weaver Canadian company Quanser Consulting thinks it has a better force-feedback joystick to offer the market and it has turned to Seneca College to help prove it. A force-feedback joystick, or haptic joystick, works like a normal joystick, but also has programmable motors that a computer game can use to move the stick in the user’s hand. For instance, a force-feedback joystick can shake when a gamer traverses rough terrain, kick back when a gun is fired or pull to one side if a car gets a flat tire. There are no standard tests to judge the quality of a force feedback joystick experience. Seneca College has partnered with Quanser in a research project to develop a methodology for benchmarking force-feedback joysticks from a usability point of view. Professor Evan Weaver, from the School of Computer Studies, is working with Seneca students to create a benchmarking program. It is 36 1 - 8 8 8 - A L U M N U S hoped that this will create a standard method for determining the fidelity of a force-feedback joystick. The program will have a series of game-like 3-D scenarios which involve force feedback. A study to be conducted as part of the research project will investigate in what ways a higher quality haptic experience enhances a gamer’s performance. Toward the end of the project, a prototype of the Quanser joystick will be put through its paces with the other, commercially available joysticks, and Seneca will help answer Quanser’s question of whether its technology is demonstrably superior to the competition. For more information, visit the haptic joystick benchmarking project’s home page at http://pandora.senecac. on.ca/hjbench. Computer Studies heads back to high school By John Selmys Midway through a four-year partnership to study the impact of Open Source software in high schools, it’s evident that the learning curve for teenage students is short and not very steep. They are adapting very quickly to the technology. Open Source software is available to anyone at no cost. Seneca’s School of Computer Studies teamed up with Emery Collegiate Institute, our Seneca@York campus neighbour. We designed and built an infrastructure (Linux-based lab) that enables participants to look at how Open Source affects schools’ costs, teaching and learning effectiveness, the availability and maturity of applications, technical support issues, the interest of females in technology, and the effects on community. Seneca provided technical training for Emery teachers. In our first year of operation, about 100 Emery students made use of the facilities to write reports, learn how to program, design web sites and use the internet as a research tool. In our second year this number grew to over 200. The project has also spawned several parallel initiatives. A study of environment on long-distance wireless networks is underway which could show whether rain, wind or pollution affects bandwidth (which, in turn, affects how much and how fast you can download). A Linux driver for science kits is in development. Dual credit articulation pathways for Emery students into Seneca’s School of Computer Studies is in place. The College hosted Women in Technology days at Seneca for Emery students, and Seneca has partnered with Parkdale Collegiate in Toronto’s west end to implement a similar lab at that school. This project was initiated and led by John Selmys, faculty member in the School of Computer Studies with the Office of Research and Innovation and Academic Computing Systems providing support. The project continues until the Fall of 2007. Details and photos can be viewed at http://cdot.senecac.on.ca/ projects/oss2. senecanews Wayne Norrison: Last of the originals retires By Christie Adams It’s the end of an era as the last original member of the Seneca faculty retires this summer. Vice President International and Business Development Wayne Norrison leaves behind a legacy that began in 1967 when Seneca was operating out of a converted shirt factory on Sheppard Avenue. “There really wasn’t a campus.There were 850 students,” he says, when recalling Seneca’s early days. Today, it’s the largest college in Canada. Wayne began his Seneca career as a member of the faculty of Applied Arts and Liberal Studies. In the nearly 40 years since, he has served as everything from the Executive Dean of King Campus to the Vice President of Human Resources and Student Services. He took up his current post in 2004. Wayne says, without hesitation, that his proudest accomplishment has been working with students. While VP of Student Services, he helped incorporate the Seneca Student Federation across all campuses. His efforts were so appreciated that, when he left Student Services, the Wayne Norrison Student Government Award was created in his honour. Seneca, will continue to grow.” Wayne’s current great success has been helping to establish Seneca’s proposed campus in Beijing. “I’ve been very lucky to help build internationally. It’s been a wonderful, wonderful experience.” In Wayne’s time, the college has become the largest in Canada, expanding to 10 locations with an enrollment of over 100,000 students studying full- and part-time in more than 260 programs. He is proud to have been a part of Seneca’s incredible growth. “In 1967, no one would have ever imagined at the time that we would have the diversity we have now. No one would have ever imagined we would even be contemplating opening a campus in China.” ‘We’ve come a long way. And it’s been a very interesting ride.” Welcome Mohammed Ali Khan, new VP, International and Business Development After an international search, Seneca is pleased to welcome new Vice President, International and Business Development, Mohammed Ali Khan. “Mak” comes to Seneca from Lahore University of Management Science in Pakistan where he worked in a variety of administrative positions. In addition to his academic experience, Mak worked for several international private-sector firms in marketing and accounting. Mak has an M.S. in Business Administration from the University of Illinois at UrbanaChampaign and has participated in several professional development programs at Harvard, Dartmouth, IMD (an interna- tional executive education institution), McGill and others. Mak joined the College in January, allowing for a transition before the retirement of Wayne Norrison. Together, they are working with President Rick Miner on Seneca’s international initiatives, including plans for a campus in China. New programs for Fall 2006 Brand Management Ontario College Graduate Certificate Seneca College Alumni Association President Sergio Carbone offers his thanks. “Wayne Norrison has been changing and shaping the college since day one. The alumni association was founded under his watch, and I know our alumni are grateful to him for it.Wayne’s an artist. His work may be done, but his creation, The Brand Management program focuses on providing students with the skills and knowledge required to develop and execute a successful brand strategy. Students will learn through work on a total analysis of a brand, then devising a strategic plan in order to build brand equity. Brand managers are responsible not only for sales and profitability, but also for building brand equity and value over time. All brands need to be managed – both in the product and service sector. A strong customer focus, an analytical orientation and an interactive approach are key. All of these elements are incorporated into the Brand Management program. The program is offered through the School of Marketing and e-Business. For more information contact Marianne Marando at marianne. [email protected] or 416-4915050 ext. 6022 Business Intelligence Ontario College Graduate Certificate Business Intelligence (BI) is an emerging field used in many disciplines to turn data into information that will help an organization make better business decisions, deliver value to its customers and gain a competitive advantage. The functions of BI within an organization include, research, metrics, and regulations governing the legality of data collection. Over two semesters and 10 courses, students in this program will gain w w w. s e n e c a a l u m n i . c a 37 senecanews skills in conducting advanced research by collecting, analysing and interpreting data. This intelligence will allow the student to systematically organize information in a meaningful way. For graduates, employment can be found in private and public organizations, consulting firms and in academia. Career diversity covers competitive intelligence analysts, business intelligence analysts within information technology departments, researchers within economic and business development areas, marketers, sales representatives and product managers in development and planning, security analysts, and in counter-intelligence positions. The program is offered through the School of Marketing and e-Business. For more information contact Terry James at [email protected] or 416-491-5050 ext.7543 Interactive Marketing Ontario College Graduate Certificate This program is designed to prepare students for today’s interactive marketplace. Students are taught technical aspects of marketing to enable them to develop sound and effective interactive strategies. Interactive marketing provides the opportunity for consumers to interact with a company’s promotion. The connection can be online, through a contest or survey, by couponing, or any other method that enables interaction. All successful marketing programs today must be interactive in nature and address the changing consumer. The program is offered through the School of Marketing and e-Business. For more information contact Brian Broadway at brian.broadway@senecac. on.ca or 416-491-5050 ext. 6074 Aviation Bridging Program This program enables graduates of the Aviation and Flight Technology diploma program to upgrade their diplomas to degrees in two years. Since the fouryear Bachelor of Applied TechnologyFlight program was introduced in 2003, the diploma option is no longer available. The bridging program ensures that alumni are able to achieve the degree designation in less time, depending on glass cockpit experience. The School of Aviation and Flight Technology is developing part-time, distance and online learning options to enhance service to working graduates. For more information contact Dominic Totino at dominic. [email protected] or 416-4915050 ext.2176 Informatics and Security Bachelors’ Degree Information is a primary currency in today’s global economy. Informatics and Security requires more than technical abilities; it requires skilled, resourceful thinkers. The Bachelor of Applied Technology (Informatics and Security) program will address current and future industry needs for information security specialists. Graduates of this degree program will be able to plan, develop and implement appropriate and secure technology solutions for a broad variety of business information environments. Delivery of the applied degree curriculum will focus on applied teaching/learning methodologies such as problem-based learning, investigative research, interactive hands-on labs, co-operative work experience and case studies. The program is offered through the School of Computer Studies. For more information contact Allan Souder at [email protected] or 416-491-5050 ext.3537 Event and Exhibit Design Ontario College Graduate Certificate This unique graduate program provides students with a specialization in design for the growing special event and trade show industry. Event and Exhibit Design blends business with applied design techniques and detailed project knowledge to give graduates a wide breadth of marketable skills. Strong focus is placed on managing the design process for special events and exhibits; specifically the analysis, planning, budgeting, sourcing, and creation of decor, props and visuals. Field placements and work on actual events give students real-world experience. The program is open to applicants who have completed a degree or diploma in a design discipline. Students will be employed as special event organizers, trade show designers, and assistant creative directors after graduation. The program is offered through the School of Fashion and Merchandising. For more information contact John MacBride at john.macbride@senecac. on.ca or 416-491-5050 ext.6513 ������������������������������������������������������������������������� ��������������������������������������������������������������������������� ���� ��� ���� ������� ������� ���� ������ ���� ������ �������� ������������ ������������������������������������������������������������������������� ������ ��������� ���������� ��� ����� ��� ���� ����� ������� ���� ������� ���������������������������������������������������������������������� ������������������������������������������������������������������������� ������������������������������������������������������������� 38 1 - 8 8 8 - A L U M N U S senecanews Motivating the youth vote by Christie Adams While a national campaign urging young people to vote played out on television and newspapers, Seneca played its own role in motivating students to mark an “X”. Voter turnout in Canada has been declining since the late 80s and is at an unprecedented low. Of particular concern is participation by young voters. In 2000, just 25 per cent of them marked a ballot. “The participation rate of 18-to-24year-olds (in elections) is very depressing,” says President Rick Miner. He saw the opportunity to help change that and organized a college campaign that started with a letter to staff and students stressing the importance of voting to help set the direction for the country’s future. Using technology that speaks to youth, President Miner also launched an election blog. Connect With Your Future encouraged public discussion on the issues, campaign strategies and candidates. While the President remained strictly non-partisan, readers criticized or praised parties, and many praised Miner for starting the blog. Over the course of the campaign, Seneca organized four all-candidates meetings. Students and area residents filled meetings at the Newnham, King, Yorkgate and Markham campuses to learn more about candidates in their ridings. Reporters from the Markham Reporter & Sun, North York Mirror and the A-Channel served as panelists. “It was our attempt to make a change, at least among our students,” the President says. final week of summer holidays. It all paid off when Seneca won awards for Marketing Research, Retail Management, International Marketing, Sales Management and the “Quiz Bowl.” Congratulations to all the winners of the 2005 OCMC. Students Triumph at Marketing Competition Seneca Marketing students had a terrific showing at the November 2005 Ontario College Marketing Competition (OCMC). Hosted by Seneca from November 17 to 19, the home team won awards in 5 out of 11 competitions for a fourth place finish overall. The students, all in their third year of the Marketing Administration program, began training for the competition in March 2005. Their regimen included an intense, one-week session in the From the left: Tricia Baboolal (3rd), Jenn Laughlin (3rd), Sandra Ivkovic (3rd), Peter Assenza (2nd), Noshin Mehraein (3rd), Margaret Chen (2nd), Allison Wallis (2nd), and Tane Uribarren (1st); missing is Lauren Carsley (2nd). Seneca now accepting nominations for honorary degrees In March, 2004, Seneca College was granted the authority under the Postsecondary Education Choice and Excellence Act 2000, to award honorary degrees. The Honorary Bachelor of Applied Studies will be awarded to recognize and honor exceptional individuals who have achieved distinguished reputations at the provincial, national or international level in education, public service, business, the professions or the arts, or made significant and important contributions to the College and/or the local community. In 2006 the Board of Governors approved guidelines and criteria for selecting recipients, and established an Honorary Degree Committee to be chaired by VicePresident Academic Cindy Hazell. The President of the Alumni Association is an ex-officio member of the Committee. Nominations are invited twice each year from alumni, advisory committee members, College staff, students and faculty, and from the community. Please see www.senecaalumni.ca (Honorary Degrees) for further information regarding the nomination procedures, eligibility and selection criteria. 2006 Fall convocation nomination deadline: May 30, 2006. Mailing Address: Seneca College Honorary Degree Committee c/o Linda Bull 1750 Finch Avenue East North York, Ontario M2J 2X5 Fax: (416) 491-7745 – Attn: Linda Bull for Honorary Degree Committee Email Address: [email protected] w w w. s e n e c a a l u m n i . c a 39 sports From soaked to stylin’: Resurfaced gym floor a beautiful thing mid-August the rain Iin.ncame down and it came It came in the doors, By John Sharpe down the halls and into the Newnham Gym. When the water subsided, Seneca was left with a very damaged, very warped and very wet gymnasium floor. But like many disaster movies, what looked like a flood of trouble, problems and destruction, has turned into a beautiful new future. Once the water was gone, the Sports Centre facility crew, Athletics and Recreation Department staff and Sport Seneca staff went on an extensive search to bring in a company that 40 1 - 8 8 8 - A L U M N U S could not only fix or repair our damaged floor, but restore it to a level that it had not seen in quite some time. Following close to month of waiting and hoping, the flooring experts declared the moisture levels low enough to save the floor. So the wood was sanded repeatedly until it was down to an even and moisturefree level. The Seneca group then took a look at the facility and decided it was a perfect opportunity for change and a beautiful new surface. The main courts for volleyball and basketball were moved from a north/south configuration to a much more fan- and playerfriendly east/west layout. Gone are the old wooden lockers which once filled the west wall. New are the post holes for badminton and volleyball, and the backboards and nets for basketball. And new is the paint job on the floor, giving the gym a brighter, cleaner and fantastic look. Director of Sport and Recreation Slava Corn, Sports Centre Manager Doug Orr and Athletics and Recreation Manager Linda Stapleton used their vision of what the aging facility could be, and Westpoint Flooring and the Sports Centre facility crew made it a reality. We’ve also learned a few lessons. New waterproofing is being applied to the Sports Centre and new water tight doors installed. Unless Noah is seen preparing the ark, it looks like the Newnham gym should be open and looking great for Seneca students for some time to come. For more photos and a related story on the floods at Seneca, please see “Heeding the storm warning” on page 15. sports Nice guys – Nice records By John Sharpe wo Seneca athletes have enshrined themselves into campus recreation activities, and cheerthe Ontario Colleges Athletic Association (OCAA) ing on other Sting teams. Everyone knows the old saying history books by breaking and setting new offensive about “nice guys.” In this case, nice levels of excellence for rugby and volleyball. guys don’t just finish first, they make set the record for Kills in a Match with their mark along the way. Eric Hannah of the Sting rugby 30 and Points in a Match with 39. Like team broke five OCAA records and in Eric, Brett is a third-year Fire Protection the process became the OCAA’s allstudent and team captain. time leading scorer. Eric now holds In addition to its on-court and onthe records for Most Tries in a Match field success, Eric and Brett are always with five, Most Converts in a Match highly visible around Seneca, joining in with eight, Most Points in a Match with 41, Most Tries in a Season with 14 and Most Points in a Season with 110. Eric’s career point total of 190 is now the new benchmark for success. Eric, the Sting’s Captain and a third-year fire protection student, also led the Sting to its fifth consecutive OCAA Championship, second consecutive Eastern Canadian and increased their undefeated streak to 43 straight matches. Brett Dailey of the Sting men’s volleyball team exploded in early December, Brett Dailey has left his mark in the OCAA record Eric Hannah shows off the form that made setting a pair of OCAA records. Brett T books this season. OCAA history. Alumni games success ore than 60 alumni M donned their sneakers and pulled their old shorts out of moth balls November 12th, in an effort to recapture their athletic prowess. They joined in a day of friendly competition between varsity alumni and the current Seneca Sting. The 2005-06 version of the Sting took on Alumni in Men’s and Women’s Volleyball and Men’s and Women’s Basketball. It turned out to be a The men's volleyball team 42 1 - 8 8 8 - A L U M N U S By John Sharpe great day of activity and reminiscing. Organizers were happy to see the new generation networking with Seneca’s alumni. The young Sting proved to be too much for the alumni in three of the four games, but the older, more experienced Men’s Volleyball Alumni gave the youthful Sting a lesson. The results were as follows: Men’s Basketball Women’s Basketball Women’s Volleyball Men’s Volleyball Sting 73 Sting 75 Sting 3 Sting 1 The ‘05 event featured volleyball and basketball, but it would be great to have soccer, fastball, hockey, and more. Drop us a line if you think you’ve still got what it takes, even to just have fun. For more information, contact: 416.491.5050, ext. 2308 [email protected] Alumni 69 Alumni 49 Alumni 1 Alumni 3 We hope to follow up in November 2006 and turn this into an annual event. The women's basketball team The men's basketball team The women's volleyball team grapevine 1971 Roland St. Germain (Municipal Administration) is a senator of the Metis Nation of Ontario (MNO). He has been an advocate for Metis rights for most of his life. His two children have followed in his footsteps and both hold positions in the MNO. Roland entered Seneca as a mature student and is a member of the original graduating class of the Municipal Administration program. He is now retired from the Ministry of Revenue at the Owen Sound Assessment Office, after 27 years of service. The MNO and Seneca are working to establish a bursary for Metis students. 1976 Zaher (Jaher) Prebtani (Accounting and Finance) works as an auditor for the Canada Revenue Agency in Toronto, Ontario. He was the first in a family of Senecans, as his brother is a graduate and his son will complete his schooling this year. As Zaher puts it,“I would like to thank the Seneca Placement Centre for finding me a job in the federal government. I am also proud to be a Seneca graduate.” He resides with his family in Markham, Ontario. 1977 Sherry Lawson (Library Information Techniques) is the director of Corporate Affairs and Public Relations for Casino Rama near Orillia, Ontario. She is a member of the Mnjikaning First Nation, and has begun work on the Residential School Survivors Project. Sherry has also been a guest speaker and volunteer for many organizations and is Co-Chair of Orillia’s Cultural Planning Advisory Committee. In 2004, Sherry was named the Orillia Business Woman of the Year for her contributions to the city. In 1997, Sherry was nominated for the Premier’s Award, which honours outstanding graduates of Ontario’s colleges. The new grandmother also holds a degree in Anthropology from York University. 1982 Mike Moran (Outdoor Recreation) and Cheri Doman are the owners and operators of Sojourn, an outdoor lifestyle store. Located in Barrie, Ontario, Sojourn focuses on delivering the latest sports and outdoor gear and excellent customer service. Mike and Cheri also run adventure tours and getaways through their sister company, Sojourn Adventures. 2006 marks Sojourn’s 15th anniversary. Mike and Cheri also produce a bi-annual newsletter, with a circulation of 12,000, to help subscribers fully enjoy the great outdoors. Contact Mike and Cheri at [email protected]. 1984 Wesley Van Wart (Law Enforcement ) is the owner and operator of the Internet Zone Café in Orangeville, Ontario. He previously worked for Kodak Canada. Wesley’s son Wyatt is 11 and is already a talented race kart driver. In 2005 he was chosen to represent the Team Hurricane racing club of Hamilton, Ontario at North America’s top race. The Van Warts are seeking sponsors for the 2006 racing season. For more information, visit Wyatt’s web site at www.wyatt04racing.com. 1986 Rob Barsony (Broadcasting - Radio and Television) recently became the supervisor, Audio Visual Unit for the International Criminal Tribunal in the former Yugoslavia (ICTY) for the United Nations. He moved to The Hague, in The Netherlands in 2000 to take the post of Video Director at the ICTY. Rob directed the broadcast of the trial of Slobodan Milosevic, as well as many others accused of war crimes and humanitarian violations. He continues to maintain the visibility of the Tribunal through ICTY broadcasts and ensures the legacy of the audio visual recordings. Rob previously worked for CFMT (Omni) television in Toronto, Ont. 1992 Vincent Woodruff, PM (Accounting and Finance Co-op) is the principal and founder of Woodruff Payroll Solutions Inc. (WPS) in Toronto. Launched in 2004,Vince’s clients range from auto body shops to restaurants in the GTA area. WPS also offers bookkeeping, accounting and taxation services. In addition,Vince is an instructor of the Canadian Payroll Association’s Certified Payroll Management Program. Vince served as Tribute Speaker to October 2005 graduates. He previously worked for Brookfield Management Services Ltd. and The Loyalty Group. Contact Vince at [email protected]. 1996 Kara Harris (Early Childhood Education) has been employed at Father F.X. O’Reilly Catholic School in Tottenham, Ontario, since 1998. She enjoys working with children because, “you never lose the child inside of you.” Kara is also involved with many student advocate programs within the Ontario Teachers’ Federation (OTF), and her upcoming projects include an anti-bullying workshop. Kara will marry Steve Percy in July 2006. Contact Kara at [email protected]. 1997 Krista Garbutt (Human Resources Administration) is the Recruiter, Human Resources for Blue Mountain resort in Collingwood, Ontario. Since joining the resort in 2001, her responsibilities have steadily increased thanks to the many courses she has been able to take through work. Krista says she loves the atmosphere of her workplace. She can go skiing & golfing anytime. w w w. s e n e c a a l u m n i . c a 43 grapevine The Collingwood native previously worked for the County of Simcoe and a pharmeceutical company Kohl and Frisch, all in HR positions. Krista’s goal is to keep moving through the ranks at Blue Mountain and enjoy the active lifestyle it provides. Contact Krista at [email protected]. Carmela Cialone, nee Racioppo (Human Resources Management) is a human resources factory manager for Nestle Canada Inc. in Toronto. She has worked with Nestle since 1990, moving through the ranks as an HR generalist and then helping with the global implementation of SAP at Nestle. In 2005, Carmela was promoted to HR manager of the Toronto factory. Carmela plans to pursue her MBA online through the University of New Jersey. She resides in Markham with her husband. Contact Carmela at [email protected]. 1997 Jason R. McMurtrie (Legal Assistant) is a senior law clerk for McMillan Binch Mendelsohn, a law firm in Toronto. Working in the firm’s Debt Products and Restructuring Department, Jason has assisted on and co-coordinated many complex transactions. He likes working for the firm because it values team work, and finds working with the firm’s new recruits is very fulfilling. Jason also worked at Osler, Hoskin-Harcourt. Contact Jason at [email protected]. 1998 Marie Clarke Walker (Early Childhood Education) was appointed by then Minister of Labour and Housing Joe Fontana to the Council of Governors for the Canadian Centre for Occupational Health and Safety (CCOHS) in September 2005 as a worker’s representative. She is also the executive vice president of the Canadian Labour Congress (CLC), the first woman of colour to hold a top CLC position.Very active in labour relations, Marie has also held elected positions with CUPE and the Coalition of Black Trade Unionists. She writes, “I am very proud to be appointed to (CCOHS) and will be working hard to ensure that working people have safe and healthy workplaces and communities and continue to utilize the resources that the organization provides.” Marie also holds a Human Services Worker certificate from Durham College and is completing her Bachelor of Arts at York University. 1999 Adam Greenberg (Business Computer Systems) is a direct marketer for Bell Canada. He is focused on sales and TRAVELLING THIS SUMMER? 49 $ .95* ALUMNI DISCOUNT ACCOMMODATIONS *subject to availability, based on double occupancy, plus applicable taxes SUMMER TRAVEL ACCOMMODATIONS INCLUDE: • Two bedroom and/or double open concept suites, each with double beds • Kitchenette with microwave and fridge • Private three piece bathroom • Cable TV, air conditioning, Internet access • Telephone with free local calls SUMMER TRAVEL AMENITIES INCLUDE: • Complimentary continental breakfast • Access to lounges, games and movie room • Housekeeping and linen service • Outdoor patio with barbeque facilities • On-site laundry and kitchen facilities LOCATIONS ACROSS ONTARIO • • • • Brampton Kitchener Ottawa Welland • • • • Brockville Niagara-on-the-Lake Ottawa Downtown Windsor Toll Free Reservations: 1-877-225-8664 44 1 - 8 8 8 - A L U M N U S • Hamilton • Oakville • Toronto • King City • Oshawa • Toronto East www.residenceconferencecentres.com customer service and retention. Adam also holds a Microsoft Certified Service Engineer (MCSE) designation from Microhard, a U.S-based computer school. He lives in Toronto. 2001 A career in international development has taken Seetharam Mukkavilli (Internet and Electronic Commerce Post-Diploma Co-op) around the world. Working in project management, Seetharam has undertaken missions in Honduras, Sudan, Ecuador, Ethiopia and Thailand to name just a few. He is proud of the difference he is making to the futures of thousands of underprivileged children. He is currently living in the United Kingdom, working for a development firm that supports health, education and housing programs in developing nations. Seetharam also holds an MA from the Tata Institute of Social Sciences and a PhD from the University of Delhi, both in India. Contact Seetharam at [email protected]. 2002 (Ganesh)Anand Puran (Business Administration) is the founder of Eventertainmentz. The events-planning company specializes in corporate and not-for-profit events. Eventertainmentz’ clients include major corporations and professional sports teams. Anand also offers print services. Contact Anand at [email protected] or visit www.eventertainmentz.com. Martin Golbourne (Digital Media Technical Production) is founder, president and webmaster at Southern Ontario Golfer Inc. Its online portal, www.SouthernOntarioGolfer.com, offers free golf discounts in the Greater Toronto Area to its members. Southern Ontario Golfer is expanding its list of over 32 participating golf courses and its coverage area in 2006. Martin is also president of Octomedia Production Inc., specializing in media web design and providing broadcast audio engineering to shows like The National and The Rick Mercer Report. Martin grow your career with Mercer Join Mercer, one of the world’s leading innovative consulting firms dedicated to helping clients create measurable business value through its people. If you enjoy evaluating complex client issues within a challenging and stimulating work environment, and want to work for a company that rewards talent and initiative, here are some career opportunities located in our Health and Benefits business in Toronto. A Health and Benefits Sales Consultant develops new business by researching new business potential, developing new leads and making direct sales calls. Responsibilities also include coordinating new business activity and transitioning new business to other Mercer consultants. A Health and Benefits Consultant – The responsibilities of the role include managing client satisfaction levels, developing team members, and ensuring the profitability, timeliness and quality of Mercer services across all specialty areas. A Health and Benefits Analyst is responsible for providing technical and professional support in the plan design, financing, pricing and administration of medical, dental, life and disability programs. Mercer can offer you a career with significant growth opportunities and great rewards. Visit us at www.mercerHR.ca to explore the above career opportunities and other opportunities in all of our businesses across Canada and around the world. We employ more than 14,000 people in 145 offices around the world. Our parent, Marsh & McLennan Companies Inc. (MMC), is a Fortune 500 company and a leading professional services firm. For further information, please visit our website at www.mercerHR.ca. Mercer Human Resource Consulting Limited is an equal opportunity employer. w w w. s e n e c a a l u m n i . c a 45 grapevine also holds a diploma in Recording Engineering from Fanshawe College. Contact Martin at [email protected]. 2005 Laura Smuck (Corporate Communications) is an Account Coordinator with Free For All Marketing Inc. in Toronto. She enjoys working directly with clients to produce creative sampling campaigns. Laura’s job is hands-on: writing proposals, client reports, training staff and managing programs across the country. She has produced campaigns for Quizno’s, Nivea for Men and MasterCard. Her goal is to continue to grow within the company and become an Account Manager. Laura also holds an Honours Bachelor of Arts-Political Science from Wilfrid Laurier University. Contact Laura at [email protected]. FAMILY MATTERS by Alison Gibson Families matter at Seneca. We are proud of the generations of families that have made Seneca their college of choice. Siblings, children, parents, grandparents, aunts and uncles – they all count. Tell us about your family’s connection to Seneca and we will publish it in Family Matters. Send Alison Gibson an email with the names, including maiden names, of all your family members who graduated from Seneca. Include the mailing address for each person and their family relationship. [email protected] The Elliott Family TOP LEFT: Andrew Elliott (Business AdministrationMarketing 1985) TOP RIGHT: Barry Elliott (Creative Advertising 1986) BOTTOM LEFT: Victoria Telfer, nee Elliott (Animal Health Technician 1988) SINGLE: Tim Elliott (Business Administration-Marketing 1984) It’s Never too Late to order Your Custom Designed Seneca Grad Ring! Please contact us for a Ring Brochure, Prices & Design Options. E-mail: [email protected] Phone: 905-304-1640 46 1 - 8 8 8 - A L U M N U S Andrew (Business AdministrationMarketing 1985) has been the Sales Manager at Artseal, a point of purchase display company, for six years. He has gone on extensive backpacking excursions through Europe, the Middle East, Australia, New Zealand, East Asia and the South Pacific. He will marry Lucie Gingras in July 2006. Barry Elliott (Creative Advertising 1986) has also traveled to Europe, Scandinavia and North Africa. He has been working with Hostess as an area merchandising manager for about six years. He and his wife Alison have two boys, Kyle and Blake. Victoria Telfer, nee Elliott(Animal Health Technician 1988) works at Millennium City Vet clinic in Pickering, Ontario. She is married with two children, Alex and Sarah, who are excelling in competitive swimming. They reside in Courtice, Ontario. The Gayman family Cousin Ronald C. Lewis (Fire Service Career Preparation 1995) Sisters Angela Dunn, nee Gayman (Creative Advertising 1998) and Kimberley Gayman (Environmental Landscape Management 2000). Tim Elliott (Business AdministrationMarketing 1984) has worked in retail management at Woolco, HMV and IKEA. He is also very involved in hockey, baseball, and golf. IN MEMORIAM GEORGE HEJDUK, professor in the School of Fire Protection Engineering Technology, passed away in September 2005. During his 15 years at Seneca, George showed an unparalleled dedication to his students. He will be remembered for the way he brought energy and enthusiasm to his lectures, and scheduled extra meetings with students when necessary. “We keep in touch with our alumni, and the one professor they always ask about is George,” says Stu Evans, Coordinator for the School of Fire Protection. “He always went the extra mile.” Seneca is in talks to develop a scholarship in George’s name. George is survived by his wife Barbara. MAGGIE BOND, who taught in the department of Information Arts and Technology for nearly 20 years, passed Cousin Heather Gayman (Esthetician 2005) with her husband Jeff. away in November 2005. A teacher of English and film, her genuine love of literature shone through and made her a favourite among generations of Seneca students. “She could be delightfully amusing, insightful, and generous with her spirit,” English professor Robert Cross said in his tribute speech to her. “While she was quick to see through pretense, she marveled at the kindness and thoughtfulness of others.” Born in Doncaster, England, Maggie came to Canada in 1985. Friends recall the British phrases they picked up from her and Maggie’s love of English football. She is survived by her father Cyril and her dog Hapgood. SEAN FLOOD After a brave and valiant battle with cancer, Sean Martin Flood, 45, passed away at home on February 13th surrounded by his family. Sean graduated from Seneca in 1987 with an Electronic Engineering Technology Diploma and was the owner of CVI Home Systems for the last 17 years. In their eulogy to Sean, his siblings recalled that Sean’s time at Seneca was well spent. Not only did his experience there prepare him to eventually run his business, but Sean met a group of great and loyal friends. One of these friends, Tracey McKenna, fast became the love of his life. He was the cherished husband of Tracey and devoted father to Patrick (11), Roisin (7) and Declan (4). Sean is also survived by his loving parents, Sean and Ann Flood, his sister Sheila (Nick), his brothers Colm and Brian and his nephews John and Paul and niece Mairead. w w w. s e n e c a a l u m n i . c a 47 grapevine Where’s Walter We’ve lost track of Walter J. Alcantara, Electronic Engineering Technology 1984. Unfortunately, he’s not the only one. If you know the whereabouts of Walter or anyone on this list, let us know how to contact them at [email protected] . 3-D Gaming Post Diploma Program 2004 David Cheung Timothy E. Christian Sean M. Polhemus Wan W. Lee Matthew S. Sifton Computer Programming and Analysis 1971 Allan M. Levy Gopimeenakumar Maheswaran Minimuthu P. Maskorala Georges Potakis Shibani Ramharakh Trishan P. Rana 2001 Amina F. Baig Haney Baket Kavitha Baskaralingam Nabil F. Bekhit Adam M. Berent Arabinda Chakravarty Frankie Y. Chan Zhaohui Chi James M. Danylak James Ding Tasnim M. Hajee Dabirul Islam Fariadul Islam Abeer A. Jalel 2003 Benedict N. Fernando Shan Chen Charles R. Guzman Gordon J. Halfin Ernest D. Smith Computer Systems Technology 1973 2002 Hedy Go Jeffrey Goldenberg Peter M. Leering Stephen C. Seto Satwinder Dhillon Paul J. Schaedlich Wenjie Sun 1974 Joseph H. Bao Alla Chichkina Inez Luk John S. Baxter Philip Ber Brian R. Bueler Alice L. Chen 1983 Lesley Keal Panagiote (Peter) Koleros Daisy L. Kwong Donald B. Leslie 1986 Sandra Ricci Milton M. Shulman Rosaria Sidoti Timothy J. Stoner 1991 Zohra M. Hasham Najier Khan Joan E. Lindsay Carlos Pastrana Estgua T. Sam Kevin J. Travers 1996 Sam T. Huynh Izabela M. Kotus Doris F. Leung 48 1 - 8 8 8 - A L U M N U S 2003 2004 Kamal K. Lalsingh Hans Roberto Leslie Lloyd John Mak Jacqueline M. Hodges Maurice Lennon 1977 Edward B. Mahserejian Alexander W. Sabow James Boland 1982 1987 Yu-Sang Ng Kulwant Rairah Manoune Sadakhom Brian B. Steele 1990 1996 Marcus A. Centurione Dennis L. De La Cruz Casimir Leung Vincent Vitalone Shun-Ying Wu 1992 Delroy H. Dillon Gamal A. Halaga Benjamin F. Manuel Tzu-Chun Yuan 1995 Farzam Bagheri Firooz Kelardashti Hanna I. Khoury Ka M. Lee Thiagarajah Ranjan 1998 Ivan K. Chow Julian S. Emmanuel Nick Germenis Kasper M. Pilested Steve Servinis Building Environmental Systems Electronics Engineering Technology 1985 1970 Bryan C. Cole 1973 Garry M. Bressette Jozef S. Galina William R. Neale Francisco A. Da Silva Greg Farrar Donald Grant Onofre Santiago Vincent R.Vella 1988 Roger F. Kenyon Susan M. Michelson Don Reynolds Michael Ricketts David Ross Steven K. Shier Michael A. Weiler Sam Yiannopoulos 1976 1989 1975 Euclides M. Batista Murray L. Cotterell 1993 Simon Glasgow Jim R. Hayakawa Ravnel S. King Fouad I. Kodsi Hubert K. Kwok Ronaldo O. Magno Dan R. Nevitt Danilo R. Quianzon Daniel J. Rheault Steghard Maier James J. Mellard 2005 Matthew C. Dougherty Jeff M. Clarke James D. Frendo-Cumbo Ken C. Goodwin William P. Kuypers Olympio B. Magnaye Margaret A. Maltese Roger D. Brown Chau Q. Bui Oscar C. Alday Jr. Dora Chu David M. Gilbert Joe Lo Gholamreza Pazooki Robert G. Silverson Graphic Design 1998 Kate Boccinfuso Christopher M. Dall Jason D. Ling Danielle L. Ois Holly H. Rodrigue Carolina N. Silva 1999 Katarzyna Kazmierczak Devon N. Luxmore Randy R. Robinson 2000 Amila Boteju Josephine Chan Kerry A. Dickson Andrew G. Richens 2001 George C. Popescu Wing C. Tsang Lisette E.Viola 2002 Laura A. Bruder Holly E. De Bourbon Carolyn M. Elford Joshua F. Emberlin Tania Haldar Lauren A. Lome 2003 Nicole Ackerman Ivonne L. Castillo Joy H. Gao Kevin R. Montgomery Fiona C. Ogilvie GET ON THE FAST-TRACK TO A BACHELOR’S DEGREE AT SENECA USE YOUR DIPLOMA TO GAIN CREDITS TOWARDS A DEGREE IN YOUR FIELD Seneca’s comprehensive bachelor’s degree programs put your diploma to work, earning you valuable credits towards the degree you want. Apply today and enjoy the benefits of a hands-on education with all the theoretical learning of a traditional degree program. Get connected to industry, experience the advantage of paid co-op placements and enjoy the proven quality of a Seneca education. Choose from seven innovative programs now. SENECA DEGREE PROGRAMS Bachelor of Applied Business • Financial Services • International Accounting & Finance • Human Resources Strategy & Technology APPLY NOW www.senecac.on.ca Bachelor of Applied Technology Flight • Informatics & Security • Integrated Environmental Site Remediation • Software DevelopmentA • FORM alumniupdate Keep up with Seneca by staying in touch with your Alumni Association. Please help us keep your contact information current: Is there anything else you want to tell us about your current activities? Send us a letter, fax or e-mail. Include photos if you wish - we'll return them! Name: ________________________________________ ______________________________________________ Name while at Seneca (if different from above): ______________________________________________ ______________________________________________ ______________________________________________ Program(s)/Year(s) Graduated: ___________________ ______________________________________________ ______________________________________________ Address: ______________________________________ City/Province: __________________________________ Country/Postal Code: ___________________________ Home Telephone: _______________________________ E-mail Address: ________________________________ Additional Post Secondary Education College/University: ______________________________ Program/Degree/Year Graduated: _________________ ______________________________________________ Employment Information Employer: _____________________________________ Position: ______________________________________ In accordance with Section 39(2) of the Freedom of Information and Protection of Privacy Act, the personal information on this form is collected under the authority of the Ministry of Colleges and Universities Act, RSO 1990, Regulation 770. The information may be used for administrative, fundraising, and statistical purposes of the Alumni Association or Seneca College, and for notification of benefits and services available to Alumni. I have read the above and hereby authorize the release of information contained herein or collected from a third party (such as a family member), to the aforementioned. I can be contacted at work:Y / N Phone number if “yes”: __________________________ Family Information Spouse's Name: ________________________________ Is your spouse also a Seneca graduate:Y / N Program(s)/Year(s) Graduated: ___________________ ______________________________________________ Signature: Are there other family members who are also Seneca graduates?:Y / N Name: ________________________________________ Relation: ______________________________________ Program(s)/Year(s) Graduated: ___________________ Can we contact him/her/them? Y / N Phone number(s) if “yes”: ________________________ Please let others know where I'm working and living in the Grapevine section. Please DO NOT print this information in the Grapevine section. I’d like to address a class about my career and their career development. I’d be pleased to be a tribute speaker. I’d be interested in participating in student recruitment. I’d be pleased to mentor a student 50 MNNUUSS 38 11 -- 88 88 88 -- AA LLUUM Date: Any questions concerning collection of this information may be directed to the Seneca College Alumni Office in writing, by telephone or by e-mail. Send to: Executive Director Seneca College Alumni 1750 Finch Avenue East Toronto, ON M2J 2X5 E-mail: [email protected] Phone: 416-491-5050, ext. 2960 Toll-free: 1-888-ALUMNUS Fax: 416-491-7745 alumnibenefits Benefits and Services In some cases you will be required to produce your Alumni Membership card to take advantage of the offers listed. If you have lost your card, replacement cards can be ordered at 416-491-5050 Ext. 2960. Your first replacement card will be issued for FREE, subsequent orders will be $10.00 each. Discounts and services are constantly being changed. For an up-to-date complete listing check our website: www.senecaalumni.ca (Benefits and Services Section) OFF-CAMPUS DISCOUNTS Amsdell SoftMoc A major campus-wide PC system provider to Seneca College. Seneca Alumni exclusive offer: save up to 30% off your personalized PC by calling 1-877-AMSDELL (267-3355) or 905-881-3020 or email: [email protected] SoftMoc Inc., an upscale comfort lifestyle footwear provider, is offering Seneca College Alumni (and family) a Corporate Club Membership to SoftMoc Shoe Stores and Internet shop. Alumni save an additional 15% off all purchases (including all regular price and sale items). Quote Seneca college corporate ClubAccount #888000012387 at any SoftMoc Store in Canada, prior to making your purchase. If you are shopping online -www. preferredmarketplace.com/seneca/ (Footwear) and simply enter the Corporate Club Account Number at the end of the checkout process (just before you pay). Call 1-888-SOFTMOC (763-8662) to find out where the nearest SoftMoc store is near you or email [email protected]. CAA Central Ontario CAA Central Ontario (Club 282) covers the City of Toronto, north to Barrie and Orillia, parts of Sault Ste. Marie, east to Oshawa (as well as clubs in Peterborough, Kingston and Belleville), west to Mississauga and Brampton and Windsor. As an alumnus of Seneca living in the Central Ontario Club 282 area, you are entitled to enjoy the special Group Membership Rate that the Seneca Alumni Association has established. Find out more about CAA services on the Central Ontario Chapter website at www.central. on.caa.ca or call the Seneca Alumni office 416-491-5050 ext 2960 for your CAA group application form. Convocation Flowers See ad pg 53. Discount Car and Truck Rentals Seneca College Alumni Members receive 5% off standard leisure rental rates at participating Discount Car and Truck Rentals locations across Canada. For coupon and details go to: www.senecaalumni/ (Off Campus Discounts) Goldfish Cuisine 372 Bloor St. W (@ Spadina) Seneca Alumni, students and staff will receive a 10% discount from alumnus owner Maher Rizkalla. See ad pg 23. SoftMoc reserves the right to modify the terms of this agreement at any time without notice. Membership good until August 30, 2007. Toronto Board of Trade The Toronto Board of Trade is the champion of a competitive and vibrant Toronto. Membership in the Toronto Board of Trade means that you are part of the largest local Chamber of Commerce/Board of Trade in Canada. Board of Trade members enjoy a variety of innovative and valuable business services. Seneca Alumni can benefit by saving $100 off the annual Executive Board of Trade membership price. Contact Keith Paterson at the BOT directly at 416-8624501 or for more detailed information go to the Board of Trade website www.bot.com. Paramount Canada’s Wonderland Canada’s premier theme park features more than 200 attractions, including 65 thrilling rides, North America’s largest variety of roller coasters, Splash Works! – a 20-acre water park, live shows, Speed City Raceway (go-carts) and much, much, much more! Paramount Canada’s Wonderland opens to the public on May 7, 2006 and is open daily at 10 a.m. Closing times vary throughout the operating season. For more information call (905) 832-7000, or consult the website at www.canadaswonderland.com. Special discount ticket prices have been arranged for Seneca Alumni and will be available in mid-May from the Newnham Campus Cash Office. AFFINITY PARTNERS Alumni is for life Your Seneca Alumni Association believes that graduating is just the start of your education, and that we should continue helping you towards your success. That is why we enter into partnerships and use our bargaining power to bring you products and services. Affinity partners contribute financially to the Association in a number of ways. It is one of the ways your Alumni association is able to dedicate funds annually to the Seneca Alumni Endowed Bursary Fund. Canada Life Assurance Group Term Life Insurance Plan How quickly things change, from those early, carefree days when it was just you and your friends enjoying new levels of freedom and independence. Now that you have a family of your own, there certainly is a lot more to think about. Every day seems to bring more challenges and responsibilities, among them protecting what you have worked so hard to provide for your family with an adequate amount of life insurance. You may choose $50,000, $100,000, $150,000, $200,000 or $250,000 of coverage. w w w. s e n e c a a l u m n i . c a 51 alumnibenefits * Exclusive to Alumni members between the ages of 18 and 64 * Guaranteed renewable to age 70 * No medical exam normally required for enrollment * Low-cost group premiums * Non-smoker discount * Risk-free 30 day inspection Group health, disability and critical insurance products are also available. For more information call Canada Life at 1-800-387-0649 or email: [email protected] Home Loans Canada Mortgage Program Canada’s largest mortgage brokerage, HLC Home Loans Canada is our partner in presenting an alumni affinity mortgage program. HLC Home Loans Canada is your onestop shop to an unprecedented array of mortgage products and home financing solutions. Whether you are buying your first home, considering a renovation or looking into your next purchase, it has the options, choice and flexibility to meet your needs * Better rates * Access to 60% of all mortgage lenders in the Canadian market place * Cash Up Front * Specialized Mortgage Solutions * On-line convenience To calculate your savings and learn more about the HLC menu of products and extremely competitive rates for Seneca Alumni, visit www.groupmortgages.com/seneca/ or call 1-800-663-4819 Seneca College Affinity MasterCard Each and every time you use a Seneca College MasterCard, a financial contribution is made to the Seneca College Alumni Endowed Bursary Fund. MBNA Canada offers you the Seneca College Platinum Plus® or 52 1 - 8 8 8 - A L U M N U S Preferred MasterCard® credit card, plus: * No annual fee * Low introductory interest rate for cash advance cheques and balance transfers * High credit line, up to $100,000 with the MBNA Platinum Plus MasterCard® * Toll-free Customer service, 24 hrs a day, 365 days of the year * Fast credit line increase decisions within one hour * Immediate cash access at more than 430,000 ABMs worldwide * Optional MBNA Payment Protection Plan™ can provide extra security (subject to certain costs) * Around the clock fraud protection * Privacy protection Apply today - call 1-800-416-6345 or go to www.senecac.on.ca/alumni and apply on-line. MBNA Canada Bank is the exclusive issuer and administrator of the MBNA Platinum Plus credit card program in Canada. MBNA, MBNA Canada and MBNA Canada Bank are trademarks of MBNA America Bank, N.A., used pursuant to license by MBNA Canada Bank. MBNA Platinum Plus and MBNA America are trademarks of MBNA America Bank, used pursuant to license by MBNA Canada Bank. MasterCard is a registered trademark of MasterCard International, used pursuant to license. (c)2003 MBNA Canada Bank Johnson Inc. Home-Auto Insurance Seneca College Alumni Association has a Preferred Service Home-Auto insurance program with Johnson Inc. Johnson, established in 1880, is a leader in providing home-auto insurance plans to preferred groups like Seneca. Plan includes: * 24-hour service * Online access to your insurance plan details * Interest-free monthly payments For a free quote, call Johnson toll-free at 1-800563-0677 (Group ID Code: SM) or on-line at www. johnson.ca/senecaalumni Seneca Alumni Wine Program Featuring outstanding VQA wines from Creekside Estate Winery located on the Niagara Escarpment near St. Catharines. We encourage you to display your pride in Seneca and to begin your Alumni Wine collection today! From the winery to your home or send as a gift, call 1-866-415-9463 or visit: www. seneca.signaturewine.ca to place an order. See ad pg 29. Preferred Market Place Online Shopping Portal See ad pg 27. XTSC - Extreme Toronto Sports Club See ad pg 41. Johnson Inc. – Medoc® Travel Health Insurance Get the protection you need for as little as $5* per month! * Year-round protection while traveling outside your province of residence or Canada * Up to $5,000,000 comprehensive emergency medical coverage * Up to $4,000 trip cancellation, interruption and delay insurance * Single or family plans * Monthly premium payments See pg 19 for details. For information or to access an application form, call 1-800-461-4597 or visit www.johnson.ca/medoc_mx *Premium varies based on age, health status and applicable taxes. MEDOC is a registered trademark of Johnson Inc. MEDOC is underwritten by Royal & Sun Alliance Insurance Company of Canada alumnibenefits ON-CAMPUS DISCOUNTS Bookstores In appreciation of our Alumni, the Seneca bookstores offer a 10% discount on all clothing and insignia items. Personal shopping only at our three locations at Newnham, York and King Campuses. Bring your alumni card and check out the possibilities. Don’t have time for personal shopping? Check out our on-line shopping experience at www.senecac.on.ca/estore. Note: No discounts available for online shopping. Child Care ECE Lab School Child Care - King and Newnham Campuses Please call June at Newnham Campus at 416-491-5050, ext. 4710 or Pam at the King Campus 905833-3333 ext. 5063. Also see Seneca Summer Kids Camps ad on page 4. Eaton Hall Inn & Conference Centre Located on the grounds of Seneca’s King Campus, Eaton Hall Inn and Conference Centre is an ideal location for your next meeting, training program, or special event. Visit our website at www.senecac.on.ca/eatonhall to view our facilities and obtain information on our capacities and pricing. Ask about our incentives to Seneca College alumni who book functions. Call us at 905-833-4500 to book your special event. Fitness Centre (Newnham Campus Only) Since 1989, Seneca’s 6,000 square foot Fitness Centre has offered programs to answer your fitness needs and the professionals to help you achieve your personal best. The Fitness Centre is fully equipped with Stairmaster stairclimbers, Trotter treadmills, Spinnaker recumbent and upright bikes, Lifecycle and Monarch bikes, Concept II rowers, a full array of Polaris weight machines, Smith machines, pulleys, squat rack and free weights. Located at Newnham Campus on the lower level of the Sports Centre (room 1619), the Fitness Centre is open 7 days a week, 7 a.m. to 9 p.m. Monday to Friday and 10 a.m. to 4 p.m. Saturday and Sunday. A special rate has been negotiated for Alumni members. For additional information, contact the Fitness Centre at 416-491-5050, ext. 2976 or stop in and see us. Library Access Seneca Alumni with valid Alumni Association membership cards have access to library collections at each campus. Special Pricing for Seneca Aviators 10% DISCOUNT Evans Occupational Health Clinic 233 Evans Ave., Toronto 416-252-5885 or 1-800-268-6967 Dr. Judith Gaal Dundas Centre Medical, 220 Dundas St. West, Suite 404, Whitby 905-668-5300 Dr. Gary Magee 8188 Yonge St., Thornhill 905-889-2222 Seneca College Residence and Conference Centre See ad pg 44. Vision Clinic Hours: Monday - Thursday - 11 am - 7 pm; Friday & Saturday - 9 am to 1 pm To book an appointment call 416-4915050 Ext. 2773 or email: [email protected]. See ad below. �������������������� AVIATION MEDICALS Wilson Medical Centre 130 Wilson St., Hamilton 905-526-6250 or 1-800-263-9340 Our collections include books, periodicals, CD-ROM and other electronic resources, films and videotapes. Alumni must show their Alumni Card and one other piece of identification with name and current address to use these services and activate book-borrowing privileges. For more information, please call the Alumni Office at 416-4915050, ext. 2960. Read all about library services, collections and hours on the website at http://library.senecacollege.ca. Students, staff and alumni can bring their eyeglasses prescriptions to the Vision Clinic and choose from a selection of designer frames or be fitted with comfortable contact lenses from Johnson & Johnson, Bausch & Lomb, Cibavision and more. Professional service is delivered by opticianry students under the tutelage of an instructing optician. Eye examinations are available at the Newnham Health Centre. Monday – Thursday, 11am to 7pm Friday & Saturday, 9am to 1pm ����������������� ������������������� ����������������� ������������������� ����������������� ��������������� ����������������� ����������������������� �������������������������� ������������������������ �������������������������������������� ������������������������������������������ �������������������������������������� ��������������������������������������� ���������������� ���������������������������������� ������������������������ ��������������������������������������������� ����������������������������� To book an appointment call 416-491-5050 ext. 2773 or email [email protected] ������������������������������� ������������������������������������������ ��������������������������������� w w w. s e n e c a a l u m n i . c a 53 tipsheet lastword Trade Show Displays L • • • • Education and earning Displays & Exhibits Sales & Rentals Large Format Displays Pop Ups, Table Tops, Graphics ike it our not, your exhibitingDavid budget Cliff Events & Display Manager is probably in a race with budgets for can’t wait to quit school so I can 427 Princess St., Suite 303, Kingston, Ontario, K7L 5S9 trade magazines, electronic media, or earn some real money!” It’s one of Phone: 613-530-4235 Fax: 613-536-0472 direct mail: the best Return On Investment those phrases that creates feelings [email protected] www.exhibithouse.ca (ROI) wins. Here are some ideas to conof dread and panic among parents. Most sider when designing your exhibit that can parents don’t want their kids to quit school, squeeze more out of your exhibiting budget yet don’t know how to counter their kids’ and ensure it’s viewed as an investment, not desire for buying power not brain power. For an expense. many families, dealing with this issue can become a real battle during those already Plan ahead turbulent years from Grade 9-12. Don’t just buy your exhibits from one show to So what are parents to do? Some feel the next, but instead, plan for entire annual if they push too hard their child will rebel show schedule – or even better, your next and leave school anyway, while others get three years. Plan all your potential booth drawn into the financial black hole of offersizes, and design all those configurations ing “rewards” for staying in school . But from the beginning, with the greatest amount the best results come when the kids are of common parts. Figure out what graphic able to decide for themselves that this is messages you will need to change according the right path for their future. When teens to product, division, or vertical market. say they want to quit school and get a job Know When To Rent to have money, the trick is to show them If you are exhibiting at multiple shows, it’s usujust how much more they could earn if they ally better to buy your exhibit – unless if you made the investment of their time and effort appear at one show in an exhibit much bigger in school. It’s a combination of an emotional than the rest. At that bigger show, it makes appeal and a rational appeal. Teens want fiscal sense to rent the additional components money to buy “the nice things in life” (emoto fill out your big booth. No sense buying and tional driven purchases). Parents show them paying to store all that exhibit. how little money they will earn in today’s economy without a post-secondary educaShift Unproductive Exhibit Operating tion (rational information). Costs Into More Productive Areas According to Statistics Canada’s 2001 You can create attractive and functional Census, average annual earnings for lightweight modular exhibits for even your Toronto-area residents with a high school island exhibits that save up to 50% or more diploma was $28,885, while their collegeon your non-productive shipping and drayeducated counterparts could expect to earn age costs. Increase spending on graphics, almost $10,000 more. The earnings continat-show promotions and booth staffers. ue to increase with higher levels of educaDesign your exhibit to communicate your tion. Students have greater access to these marketing message. higher levels now that Seneca offers applied Use the KISS technique degree programs. In addition, universities (especially with graphics) “Keep It Simple Silly” around the world offer transfer credit packand get the most out of your budget. Then ages to Seneca graduates. you’ll be much closer to achieving your trade The numbers are a very powerful indicator of show success – in fact, you will be the best! the lifestyle implications of staying in school. While the statistics definitely help parents David Cliff, a 1984 alumnus of General Business, make their point, there is more help available. Junior Achievement of Canada runs operates Exhibit House from Kingston, Ont. You can no-cost education programs like Economics tap his expertise by calling (613) 530-4235 or e-mail of Staying in School. It shows kids how to [email protected] by visiting exhibithouse. budget for a life on their own based on the ca for more information. 54 1 - 8 8 8 - A L U M N U S “I By Tracey Starrett income they would generate with or without a post-secondary education. This key program, offered to Grade 8 students, takes one school day to deliver and is led by volunteers who are role models for success through post-secondary learning, whether in university, college or the trades. Students often call it ‘a big dose of reality’. This eye-opening experience really helps pave the way for parents to explore directions for the future with their kids. When we combine the Statistics Canada numbers with the great learning experience of a program like Economics of Staying in School today’s youth have a great opportunity to really explore the impact of their educational decisions. Hopefully this can make their decisions a little easier and the family ride beyond Grade 12 a little less turbulent for everyone involved! To find out more about Junior Achievement programs like ESIS go to www.jaeo.org or www.jacentralontario.org. Tracey Starrett, M.Ed, CHRP, is principal consultant of The Starrett Group. She also teaches at York University and Durham College. Tracey is a graduate of Seneca’s Human Resources Management Co-operative Education Post-Diploma program, 1989. Contact Tracey at [email protected] Speak Up! Email your letters to us at speakup. [email protected]. Include your name, address and daytime phone number. Letters chosen for publication may be edited for length and clarity. The card that’s designed to meet all your specifications— ���� �������� ������� �� ������ ��� ��������� ������� �������� ������� ����� ���������� ������� ���������������� ������ �������� The Seneca College MasterCard® credit card. The Seneca CollegeMasterCard has high-performance benefits including a low introductory interest rate, 24-hour Customer service, and no annual fee. Multifunction capability allows you to shop online, by phone, or at millions of locations around the world. Each and every time you use you Seneca College MasterCard a financial contribution is made in support of your school and the many programs they support. Call Today To Apply!.......................1-800-416-6345. Quote Priority Code BB4K There are costs associated with the use of this card. To request specific information about the costs, you may contact MBNA Canada, the exclusive issuer of the MBNA Platinum Plus® credit card program in Canada, by calling 1-866-600-2276. MBNA, Platinum Plus, MBNA Canada Bank®, and MBNA Canada are registered trademarks of MBNA America Bank, N.A., used pursuant to licence by MBNA Canada Bank. MasterCard® is a registered trademark of MasterCard International, Inc., and is used pursuant to licence. © 2003 MBNA America Bank, N.A. AD-07-03-0277 Membership has its benefits! As a Seneca College Alumni Association Member, you can experience the benefits and advantages of two great insurance plans offered through partnership with Johnson Inc. Preferred Service Home-Auto Plan Exceptional home-auto insurance products and services only Johnson Inc. can provide! www.johnson.ca/senecaalumni 1.800.563.0677 MEDOC® Travel Insurance Plan Affordable Single-Trip and Annual plans. Trip Cancellation, Interruption and Delay Insurance options available. www.johnson.ca/medoc 1.866-60-MEDOC ‘Insurance designed with you in mind.’ Due to the existence of provincial automobile insurance plans, auto insurance and auto club are not offered in BC, MB, or SK. Only home insurance is available in these provinces. An alternate plan is available in QC. Call for details. MEDOC® is a registered trademark of Johnson Inc. MEDOC® is underwritten by Royal & Sun Alliance Insurance Company of Canada.