GENERAL MILLS OVERVIEW

GENERAL MILLS
OVERVIEW
We serve the world by making food people love.
U.S. Retail
Representing the largest part of our net sales –
$10.5 billion in fiscal 2015 – we divide
U.S. Retail into five business segments.
Cereal
$2.3 billion
U.S. RETAIL Net Sales: $10.5 billion – Fiscal 2015
Yogurt and other 13%
Meals 26%
Baking Products 19%
Cereal 22%
Snacks 20%
Baking Products
$2 billion
Our breakfast lineup features several iconic
brands, including Cheerios, Wheaties, Cinnamon
Toast Crunch, Lucky Charms and Fiber One.
Our baking products – including Betty Crocker,
Pillsbury, Immaculate, Bisquick and Gold Medal
flour – help make every day special.
Snacks
Yogurt/Other
$2.1 billion
Grain snacks, fruit snacks and salty snacks. We’ve got them
all, with well-loved brands such as Nature Valley, Fiber One,
Chex Mix, Annie’s, and Food Should Taste Good.
Meals
$2.7 billion
Our convenient dinners provide choices for everyone,
including Helper and Old El Paso dinner kits; Betty Crocker
side dishes; Green Giant vegetables; and Progresso soups.
$1.4 billion
Yoplait provides consumers with many ways to enjoy
yogurt, from Yoplait Original to Light, from Greek 100
to Go-Gurt. All provide convenience and taste.
International
Our growing International business
accounts for nearly 30 percent of
our total sales.
Häagen-Dazs, Yoplait, Old El
Paso, Nature Valley, Cheerios,
Green Giant, Pillsbury, Betty
Crocker and Wanchai Ferry.
These global brands increasingly
are found in homes around the
world, reflecting our dedication
to quality and great taste.
In addition to global brands,
we also market several local
brands, such as Latina pasta
in Australia, La Salteña pastas
and tapas in Argentina, and
Jus-Rol pastry in the UK.
Europe continues to be our
largest international market,
followed by our long-established
operations in Canada.
In fiscal 2012, we acquired a
controlling interest in Frenchbased Yoplait, setting the
stage for expansion of the
popular yogurt brand around
the world. A year later, we
completed the purchase of
Brazilian food maker Yoki in a
move that more than doubled
General Mills’ annual sales in
Latin America. Established
in 1960, Yoki holds leading
market positions in several
food categories, including
snacks, convenient meals,
basic foods and seasonings.
INTERNATIONAL Net Sales: $5.1 billion – Fiscal 2015
Asia/Pacific 20%
Europe 41%
Canada 22%
Latin America 17%
Joint Ventures
We participate in two international joint ventures:
Cereal Partners Worldwide and HäagenDazs Japan. Our proportionate share of these
sales was $1.1 billion in fiscal 2015.
Cereal Partners Worldwide: CPW is a 50-50 partnership
with Nestlé that markets breakfast cereals in 150 countries.
It accounts for 84 percent of our joint venture sales.
Häagen-Dazs Japan: This partnership operates our ice
cream business in Japan and represents 16 percent of our
joint venture sales.
JOINT VENTURES Net Sales: $1.1 billion* – Fiscal 2015
Cereal Partners
Worldwide 84%
Häagen-Dazs Japan 16%
*Not consolidated, proportionate share
Convenience
& Foodservice
Convenience & Foodservice is a $2 billion
business that reaches millions of consumers
each day through multiple channels.
The General Mills Convenience & Foodservice group provides a wide array
of products to convenience stores and foodservice operators, including
health care facilities, schools, restaurants, and colleges and universities.
The division’s six key platforms are cereal, yogurt, frozen
breakfast, snacks, biscuits and baking mixes.
CONVENIENCE & FOODSERVICE** Net Sales by brand type
Branded to foodservice
operators 54%
**As reported
Unbranded 13%
Branded to
consumers 33%
Trusted brands the world over
GLOBAL NET SALES: $17.6 billion*
Fiscal 2015
Our brands are known around the world for quality, starting
with Gold Medal flour, which was launched in 1880 and
to this day remains the No. 1 selling branded flour in the
United States. Several of our other brands also occupy
the No. 1 or No. 2 market positions – from Pillsbury
refrigerated dough to Green Giant frozen vegetables, and
from Cheerios cereal to Betty Crocker dessert mixes.
U.S. Retail $10.5 billion
International $5.1 billion
We’re one of the largest food companies in the world, marketing
in more than 100 countries on six continents. About half of
our 42,000 employees work outside the United States.
Convenience and Foodservice $2 billion
In fiscal 2015, our global net sales were $17.6 billion. We
categorize sales into three core business segments: U.S.
Retail, International, and Convenience & Foodservice.
*Consolidated net sales, excludes joint ventures.
Today, General Mills will provide:
n
60 million servings of whole grain cereal
n
5 million servings of Yoki popcorn
n
27 million servings of Yoplait dairy products
n
2 million Wanchai Ferry dumplings
n
12 million Nature Valley bars
n
2 million pounds of Green Giant vegetables
n
5 million Pillsbury cookies
n
1 million servings of Häagen-Dazs ice cream
A broad portfolio satisfies consumers around the world.
A box of Cheerios sits on
the kitchen table. A cup of
Yoplait yogurt rests on the
refrigerator shelf, and the
sweet aroma of Pillsbury
Cinnamon Rolls fills the room.
It’s breakfast time in the U.S.
Throughout the day – and
throughout the world
– consumers turn to
General Mills products.
The day may start with
frozen pancakes in Mexico,
Nature Valley granola bars
in India or a bowl of Fibre
One cereal in Canada.
What’s for lunch? In China it’s
a quick meal of Wanchai Ferry
dumplings, while in the U.S.,
it’s a hot bowl of Progresso
soup and an afternoon snack of
Food Should Taste Good chips.
The dinner hour presents many
choices. It’s lasagna made with
Muir Glen organic tomatoes,
served with a side of Green
Giant green beans and a loaf
of Pillsbury bread in homes
throughout America. It’s an
Old El Paso Mexican meal
in France and a Brazilian
barbecue served with
Yoki’s farofa on the side.
An after-dinner or special
occasion treat is the perfect
way to end the day. It’s a
scoop of Häagen-Dazs ice
cream in dozens of countries,
including Japan, Indonesia
and Spain. And it’s a Betty
Crocker cake in Australia,
Saudi Arabia and Taiwan.
General Mills
Number One General Mills Boulevard
Minneapolis, MN 55426-1347
©2015 General Mills