mediakit - Foodservicetoday.co.id

MEDIAKIT
Profile  Target Market  Headline  Value
www.foodservicetoday.co.id
About Us
Foodservice business is growing rapidly
in recent years following the growth of
the Indonesian middle class. Therefore,
consumer foodservice performance is
expected to remain positive, as urban
consumers with hectic lifestyles will eat
out. In addition, foodservice companies
are expected to continue to compete
strongly in terms of price promotions,
menu innovations, advertising and
outlet expansion, which continue to add
dynamism.
As a foodservice magazine since 2009,
the Foodservice Today has become the
main reference for business owners,
professional chefs, F & B managers,
and anyone who has an interest
and concern in the culinary world
and foodeservice practices in
Indonesia.
We present interesting
articles that can inspire, as
well as provide insight and
knowledge to businesses, as
well as to review and analyze
the various problems faced
by Indonesian foodservice
business.
What makes
Foodservice Today
different ?









It’s Complete!
We don’t only inform about bakery industry.
We don’t only inform about food ingredients.
We don’t only inform only about food technology.
We don’t only inform about Hotel, Restaurant & Catering
(HORECA).
We don’t only inform about commercial kitchen equipment .
We inform about distributors, foodservice communities,
trend & business, business insight, people behind the
business, tips & tricks, culinary and tourism academics.
We inform all those above and even more...
We are the bridge of thousands of foodservice professionals
in Indonesia to connect each other.
Our Rubrics
Cover Story
Every month Foodservice Today brings up the latest
information, technology, trend & innovation in
foodservice industry regarding to our editorial calender.
This up to date information surely becomes a reliable
reference and clear guidance for foodservice business
professionals to run their business in HORECA.
Expert Choice
Reveals “the secret equipment” of an expert by
exploring his kitchen. This information will add the
reference of the profesionals to do their business as the
expert does.
What’s New
Enlarge, enrich, and increase your knowledge and
reference for this source. The article will be your one
stop information of the newest and fresh equipment in
the foodservice business.
Commercial Design
Describe a restaurant or cafe that has unique
characteristics, such as interior design, food menu, or
services. This up date information will add the reference
for foodservice business professionals in HORECA.
Signature Menu
Focuses on “Signature” menu or that characterizes
a chef/barista/mixologist both in bakery industry,
restaurant, cafe, bar, and hotel.
Ingredient Focus
Focuses on ingredients common in most kitchen. This
article will guide professionals to know better about
ingredients, their use, their looks, their taste, and what
effect they have in one’s dish.
Market Trend & Analysis
Follows the hottest issues in foodservice market based
on research and experts’ opinions. This article surely
can guide the professionals to run the business more
accurately.
Demographic
Available in following cities:
Circulation: 15,000 copies
Frequently Distributed: Monthly
Distribution: Nation Wide
25%
Job Type
20%
15%
5%
Hospitality & Culinary Students
Staff
Owners
Directors
Hospitality & Culinary Lecturer
VP/Executives
Sales
Managers
Chefs
30%
Operator Types
25%
20%
15%
10%
5%
Fine Dining
Quick Service
Catering
Bakery/deli
Business & Industry
Educational
Hotel
Casual Dining
Independent and Chains
Chain Hotel & Restaurants: 40%
Independents: 60%
BY
Gender
Male 60%
Female 40%
BY
Batam
Palembang
Pekanbaru
Denpasar
Surabaya
Solo





Semarang
Bandung
Bogor
Jakarta
Medan
Available in These
Selected Book Stores:
10%
BY






Age
Primary 25 – 55 = 60
Secondary 17 – 25 = 30%
Others = 10%
 Gramedia
 Gunung
Agung
 Times
 Aksara
 Kinokuniya
 Trimedia
 7 Eleven
 Carrefour
 Giant
Hypermart
Lottemart
Togamas
TM Bookstore
Bursa Media
Dora
 Books &
Beyond
 5 Star Hotels





Editorial Calendar 2015
ISSUE
THEME
DETAILS
JANUARY
Customizable menu
for restaurant
Trend, tips, and profile of restaurants
with customizable menu
FEBRUARY
How to manage
foodservice in budget hotel
Opportunities and challenges in
foodservice’s budget hotel
MARCH
Financial sources for
foodservice business
How and which institutions offer
financial aid for foodservice business
APRIL
Time for food safety?
It is about time to apply food safety in
widely foodservice business
MAY
Innovative equipment of
the year
Top equipment from around the world
JUNE
How to tranfsorm school
canteen into professional
foodservice
Opportunities and challenge
in school canteen
JULY
Top ingredient suppliers for
foodservice
The ingredient suppliers
and theirs product
AUGUST
Trend original bakery
How the bakery business to evolve
and tend
SEPTEMBER
How to set up catering
business
Opportunities, challenges and
regulation in catering business
OCTOBER
Baverage of the year:
coffee, tea, and other
beverages
What are the top coffee, tea
and other beverages in 2015
NOVEMBER
Foodservice in franchise
business
Opportunities and challenges in
foodservice franchise
DECEMBER
2016 Food and Beverage
Trend
What will be trend in 2016 food and
beverage segments
www.foodservicetoday.co.id
Rate Card
FOODSERVICE TODAY MAGAZINE
ADVERTISEMENT SIZE
(FULL COLOR)
Cover Jacket
SIZE
RATE
21cm x 27,5 cm
Rp. 29.400.000
Half Cover Jacket
10,5cm x 27,5 cm
Rp. 22.600.000
Inside Front Cover
21cm x 27,5 cm
Rp. 17.000.000
Back Cover
21cm x 27,5 cm
Rp. 18.100.000
Premium Full Page (Page 1-11)
21cm x 27,5 cm
Rp. 17.000.000
Inside Full Page
21cm x 27,5 cm
Rp. 14.700.000
Premium Half page (Page 1-11)
10,5cm x 27,5 cm (V)
21 cm x 13.5 cm (H)
Rp. 11.300.000
Inside Half Page
10,5cm x 27,5 cm (V)
21 cm x 13.5 cm (H)
Rp. 9.100.000
Inside Back Cover
21cm x 27,5 cm
Rp. 15.900.000
Premium Spread (Page 1-11)
42cm x 27,5 cm
Rp. 24.900.000
Inside Spread
42cm x 27,5 cm
Rp. 22.600.000
Inside Spread Cover
42cm x 27,5 cm
Rp. 27.100.000
Inside Quarter Page
10,5cm x 13,75 cm
Rp. 6.300.000
Premium Banner Page
21cm x 6,875 cm
Rp. 8.000.000
Inside Banner
21cm x 6,875 cm
Rp. 6.300.000
Banner Cover
21cm x 6,875 cm
Rp. 9.100.000
Premium Advertorial Spread
42cm x 27,5 cm
Rp. 27.100.000
Inside Advertorial Spread
42cm x 27,5 cm
Rp. 24.900.000
Advertorial 1/4 Premium Page
5cm x 27,5 cm
Rp. 7.400.000
Premium Advertorial 1 page
21cm x 27,5 cm
Rp. 19.200.000
Cover Jacket
21 cm x 27.5 cm
Quarter Inside Page
10.5 cm x 13.75 cm
Half Cover Jacket
10.5 cm x 27.5 cm
MITRA BOGA TAMA
DISTRIBUTOR OF IMPORT-LOCAL MEATS & OTHER PROTEIN SOLUTIONS
BEEF (DAGING SAPI)
: Sirloin (has luar) • Tenderloin (has dalam) • Knuckle (daging kelapa) • Topside/inside • Outside/silverside • Short rib (iga) • Konro • Oxtail (buntut) •
Daging giling • Shankle • Sukiyaki/yakiniku • Chuck • Chuck tender • Chuck roll • Neck bone • Neck bone veal • FQ (65, 80, 85) CL • FQ (70, 90, 95) CL
• Head meat • Rump (tanjung) • Cuberoll (rib eye) • Gandik (eye round) • T-bone • Blade • Kaki • Kikil (tanpa tulang) • Babad • Paru • Jantung • Lidah
(tongue) • Sumsum • Tulang sumsum • Tulang kaldu • Fat (lemak) • Urat • Usus • Otak • Hati, Dll...
: Ayam karkas • Ayam giling • Boneless dada • Boneless paha • Paha utuh • Paha kulit • Paha atas • Dada utuh • Paha bawah (drumstick) • Chicken wing
• Kepala • Ati-ampela • Ceker, Dll ...
FISHES (IKAN-IKANAN) : Gindara (utuh & filet) • Tuna (utuh & filet) • Tuna sashimi • Kakap (merah & putih) • Kakap cucut filet • Dory filet • Tongkol • Tenggiri • Meka • Lemadang •
Kembung banjar • Chapelin/shisamo • Salem • Salmon • Cumi (utuh & cendol) • Cumi (ring & kupas) • Gurita • Kuwe • Gurami • Mujair • Mas • Nila • Lele
• Baronang • Bawal • Bandeng • Kerapu • Udang (kupas & PTO) • Udang galah • Udang pancet, Dll ...
OTHERS (LAIN-LAIN)
: Bakso sapi • Chicken nugget • Sosis (sapi & ayam) • Burger (sapi & ayam) • French fries • Bebek karkas • Peking duck • Kambing • Domba (lamb) • Lamb
leg • Lamb shank, Dll…….
CHICKENS (AYAM)
Complete Items
(Jenis Produk Terlengkap)
QualIfIed produCts & servICes
(Kualitas Produk & Layanan)
reasonable prICe
(Harga Terjangkau)
We Also Provided (Kami Juga Menyediakan): • Bahan Baku Masakan Jepang (Japanese Foods) • Daging Sapi Wagyu (Wagyu Beef)
Inside Advertorial 1 page
21cm x 27,5 cm
Rp. 17.000.000
Premium Advertorial 1/2 page
10,5cm x 27,5 cm
Rp. 11.300.000
Inside Advertorial 1/2 page
10,5 cm x 27,5 cm
Rp. 10.300.000
1x Market Place Ads Horizontal
2x Market Place Ads
3x Market Place Ads Vertikal
Horizontal
9,5 cm x 5,4 cm
18,95 x 2,5 cm
13cm cx 4,65 cm
Vertical
6 cm x 9,5 cm
Inside Front Cover
21 cm x 27.5 cm
Back Cover
21 cm x 27.5 cm
Inside Back Cover
21 cm x 27.5 cm
Premium Full PAge
21 cm x 27.5 cm
21/06/2011 16:16:20
Premium Banner Page
21 cm x 6.875 cm
Inside Banner
21 cm x 6.875 cm
Banner Cover
21 cm x 6.875 cm
Premium Half Page
21 cm x 13.5 cm (Horizontal)
10,5cm x 27,5 cm (Vertical)
Inside Half Page
21 cm x 13.5 cm (Horizontal)
10,5cm x 27,5 cm (Vertical)
Catch us
in a new,
simple and
dynamic
format
Rp. 3.700.000
Rp. 7.100.000
87 X 11 cm
Rp. 3.000.000
Spot News picture + 1 article
(max. 150 words)
87 X 11 cm
Rp. 3.000.000
TERMS AND CONDITIONS :
All rates are subject to 10% government tax.
All rates quoted are basic process colour – cyan, magenta, yellow and black.
Advertisement not in full colour will be accepted at the same full colour

advertisement rate.
Advertisement material and proof prints to be provided by the advertiser.
The above rates are valid until December 31st, 2014 and subject to change

without prior notice.
21 cm (W) x 27,5 cm (H) closed
42 cm (W) x 27,5 cm (H) open
Art Paper 210 gram (cover)
Art Paper 80 gram (content)
Indonesian
Perfect Binding, Glossy
15,000 Copies
Customer Service, SMS & Call Center: 08 111 78 631
Email: [email protected] - Website: http://jakartafinestmeat.wordpress.com
Rp. 2.600.000
Arcade (product) 1 product + 1
article (max. 150 words)
SIZE :
:
PAPER
LANGUAGE : FINISHING : QUANTITY : Komp. BPPT Jl.Teknologi XVI No.16-B Pesanggrahan, Kebon Jeruk, Jakarta Barat - 11620
Tel : (021) 585 05 28, (021) 589 07 177 - Fax : (021) 589 07 177
MITRA BOGA TAMA.indd 1
Premium Spread Page : 42 cm x 27.5 cm
Inside Spread Page : 42 cm x 27.5 cm
Inside Spread Cover : 42 cm x 27.5 cm
Inside Full Page : 21 cm x 27.5 cm
www. foodserv
www. getscoo icetoday.co.id
p.com
www.scanie.c
om
www.wayangfo
rce.com
Foodservice Today Website
RATE MONTHLY PER CHANNEL
NO
AD
POSITION
AD SIZE
HOMEPAGE
NEWS
HIGHLIGHT,
T & T,
SUPPLEMENT
1
Advertorial
Feature /
608w x 225h
Slide Banner
Rp. 5.000.000
2
Right 1
285w x 225h
Rp. 3.000.000
Rp. 2.500.000
Rp. 2.000.000
3
Right 2
285w x 225h
Rp. 3.000.000
Rp. 2.500.000
Rp. 2.000.000
4
Right 3
285w x 225h
Rp. 3.000.000
5
Right 4
285w x 225h
Rp. 3.000.000
NB : All rates are subject to 10% government tax.
Advertisment
U!
BAR
Gurihnya Lebih Enak!
Bumbu penyedap rasa AJI-NO-MOTO® PLUS® adalah
penambah rasa yang berasal dari kombinasi tiga jenis
bahan UMAMI. Rasa UMAMI berasal dari Tomat, Ikan
Teri dan jamur. Oleh karena itu, ini memberikan UMAMI
yang lebih kuat dan kaya rasa.
adalah rasa
UMAMI (rasa gurih)
dengan manis,
dasar ke-5 bersama
rasa
pahit. Ini adalah
asam, asin dan
dan penuh sering
gurih yang kaya
makanan lezat
ditemukan dalam
5 sendok teh
MSG regular =
1 sendok teh
AJI-NO-MOTO®
PLUS®”
Kunjungi website dan fanpage untuk info lebih lanjut :
www.ajinomoto.co.id/horeka
Ajinomoto Horeka
IKLAN AJINOMOTO FEBRUARI 2014 REV 4.indd 1
04/02/2014 17:13:58
BESSER EOS
Your Partner in The Kitchen
A complete range of practical performing and ergonomic packaging
machines, for a perfect vacuum in comfortable bags, containers and jars for
liquids. The vacuum chamber packaging machines are specifically designed
for the professional catering industry and agro-industry.
PT MULTI FLASHINDO KARISMA
Jl. Hayam wuruk 114 Blok A No. 4
Jakarta 11160 - Indonesia, Fax. (62-21) 625 8473
(021) 626 8758
IKLAN BESSER.indd 1
06/12/2011 9:29:01
Endorsed by
Association of Culinary
Professional
SS Restaurant Training and
Management Consultant
Indonesia Food & Beverage
Executine Association
Perhimpunan Hotel
& Restoran
Indonesian Chef
Association
Media Partner of
Indonesian
Bartender School
Asosiasi Bakery
Indonesia
Asosiasi Kopi
Spesialis Indonesia
Jl. Hayam Wuruk 114 Blok A No.4, Jakarta 11160 Indonesia
Tel.: (021) 626 8758, Fax: (021) 625 8473
: [email protected]
: www.foodservicetoday.co.id
: foodservicetoday
: @majalah_FST
www.foodservicetoday.co.id