ITEGROUP The Company The Strategy The
Transcription
ITEGROUP The Company The Strategy The
ITE GROUP The Company The Strategy The Opportunity... Introduction 1. International Trade 2. Exhibition Fundamentals 3. Russian Macro Environment 4. Russia – effects of crisis 5. Company Strengths 6. Strategic Opportunity 7. Summary Adam Smith wrote “Man has an intrinsic propensity to truck, barter and exchange one thing for another another” The rumour on the street is, Russia’s the market with the biggest growth potential right now and it has as bee been for o the e last as couple coup e of o years yea s and a d we’re using MosBuild as a vehicle to explore those opportunities. We have participated for 11 years and we we’re re investing as much as we have always done. In a situation like this, it’s even more important to attend exhibitions like this so you can be seen. MosBuild is our main advertisement in Russia. It’s not easy to do publicity because the market is so big but people from all regions of Russia come here. I am astonished! I didn’t expect that MosBuild was so big. It is a strong exhibition, with people from all over the world. MITT 2 2009 MosBuild 2 M 2009 ITE – MosBuild 09 + MITT 09 Testimonials We are really optimistic for the future and we think this is the best time to enter the market. Russia is becoming very important for us because Russian tourists spend quite a lot in Mauritius... If you’re not visible, you might lose your market share. Russia is the second biggest market for Cyprus after the British. In the first two months of this year, despite the crisis, we had an increase of about 18%. At the last minute, we had to buy more space at MITT because we have many partners in Germany that are interested in the Russian market. Russia’s Imports 5% Total imports $290bn in 2008 * Source WTO % off total imports i ITE – International Sales to Russia 5% Russian Domestic 50% * Sou Source ce WTO O ITE – Sales Office Expansion Poland – Poznan (2008) USA – New Jersey (2009) China – Beijing (2007) Spain – Valencia (2008) UAE – Dubai (2008) Malaysia – Kuala Lumpur (2008) Exhibition Fundamentals Main B2B channel to market in Russia & CIS Globalisation = Growth in International exhibitions International scalability Resilience & Longevity g y of #1 events – through g economic cycle y Cash flow positive Exhibition Media in Emerging Markets Russia Exhibitions, Publishing and Data Markets, 2006 $m $ UK Exhibitions, Publishing and Data Markets, 2006 $m $ US Exhibitions, Publishing and Data Markets, 2006 $m $ 5,737 c.570 15,950 5,050 Russian publishing and data opportunities remain small currently 4,014 10,936 10,302 c.195 80 c.80 Exhibitions Publishing Data Exhibitions Publishing Data Increasingly Developed B2B Market Source: PwC, VSS, Exhibition Venues Association, Key Note, OC&C analysis Exhibitions Publishing Data International sales in our top events Local 37% 63% MITT 2008 39% 61% KIOGE EXH & CONF 46% 47% 54% 53% MOSBUILD WORLD FOOD MOSCOW 2008 56% 44% KAZBUILD & INTERIORS International ITE – Sector Strength Sector Strength g 10 9 # of events 8 7 6 6 8 8 6 4 4 5 4 3 2 1 0 22 2 2 4 3 2 2 1 1 1 3 3 22 1 1 4 4 No1 3 0 2nd/3rd d/3 d 1 1 Cash flow profile 1200 £’000s 1000 Cumulative Cashflow Exhibition 5000m² - £ 1.2m revenue Second stage collections & venue payments First stage collections 800 600 Deposits collected 400 Visitor promotion On-site stand construction 200 - 12 - 11 - 10 -9 -8 -7 -6 Months to opening of exhibition -5 -4 -3 -2 -1 0 Russian Macro Environment 8th largest economy in the world* Natural resource dependent economy Oil & gas sector accounts for 60%+ of exports # Resource sectors - 90% of exports # Oil p prices underpin p economy y & development p *CIA World Fact book – 2008 GDP Data # Economist intelligence unit RUSSIA – 2009 in perspective Q4 2008 – Dead Stop Industrial out put drops 10% between Nov – Feb Massive de-stocking Ruble 30% devaluation – (90% in 1998) Government spends $200bn – devaluation support Cumulative Public Debt 2009 – 8.4% of GDP (UK 59%) Russian GDP Growth 1997 – 2010 (f) % y–o-y 10 8 6 4 2 0 -2 -4 -6 * Source: Business i monitor i iinternational i 97 98 99 00 01 02 03 04 05 06 07 08 09 10 Russian Economy – The Future $400bn sovereign so ereign ffund nd – 3rd Largest in World * Ruble devaluation will boost competitiveness Recovery possible by end of 2009 Growth in 2010 p projected j + 1% to 2%* Oil price +/- $10 a barrel = +/- 1% GDP * Consumer strong – no household debt *Economist Intelligence Unit Russia Alexander Shtalenkov ITE Moscow General Director since June 2005 Background: considerable and extensive expertise in managing teams and developing business strategy for leading corporate organisations in Russia, CIS & Central Asia, IBM, Dell, Xerox 2009 statistics: Moscow Novosibirsk St Petersburg Total 155 176 83 414 Events 28 55 19 102 Revenue ₤m (2008) 57 5* 7 69 Staff * Annualised The revenue from Russia is 60% of total ITE Group’s revenue. Russian Exhibition Market Trends Projects of new exhibition centre development are postponed Entrance to the market for new big international companies is postponed The overall quantity of exhibitions in Russia (2500) will decrease by circa 50% during crisis* Definite shrinkage of the quantity of exhibition organisers (300) by 50% during crisis 40% of Russian enterprises databases (exhibitors & visitors) will become out-of-date because of company bankruptcies * EXPA Foundation market research agency Russian Exhibition Market (m²) In 2008, after the acquisition of Siberian Fair, ITE became №1 in Russia with estimated market share about 12% Source: EXPA Foundation market research agency g y Russian Regions Besides Moscow and St. Petersburg, there are eleven cities in Russia with annual net exhibition space of more then 20K square meters. meters Krasnodar & Novosibirsk are the biggest. Krasnodar 75 996 Novosibirsk Acquired 2008 74 782 Ekatherinburg 36 972 31 023 Nizhnij Novgorod 55 345 Rostov-na-Donu Rostov na Donu 38 519 Samara 13 171 12 000 37 006 Kazan 10 000 34 124 Omsk 39 980 Perm 34 637 Irkutsk 31 371 Krasnoyarsk 26 078 0 10 000 20 000 30 000 40 000 RUEF members 50 000 others 60 000 70 000 80 000 Opportunities for ITE Crisis gives ITE unique opportunities: to increase market share in Moscow and regions to acquire new events at reasonable prices to launch new events into a less competitive market to expand JV’s with international brand owners to attract leading professionals to join ITE team with their projects to optimise internal business processes (technology for communicating with exhibitors & visitors) Development Strategy External Internal • Regional development • New visprom initiatives • Acquisitions • New WEB strategy • New launches • Improving sales culture • Headhunting H dh ti • New management structure Achievements 2005 - 2009 • ITE became No.1 exhibition company in Russia – 12% market share • Recent acquisitions (Maxima, Interstroy, Sfitex, Siberian Fair) • JV’s started (Messe Frankfurt, Frankf rt Reed Exhibitions) E hibitions) • Term agreements with principal venues (Expocentre, Crocus) • Strong governmental support received for exhibitions • Regional expansion - Novosibirsk • Staff development / management team built ITE Group Strengths #1 Exhibitions in key sectors across all Russia - CIS Long established partnerships with venues Local teams + international sales capability Visibility Flexible cost structure No Debt Venue Relationships Long term commitment to use venue/ theme protection & fixed prices Low cost finance for venue development/improved facilities Relationship in a crisis – organiser & venue share the pain Flexible Cost Structure of an event Sales Venue St ff Staff Marketing On-site consumables Gross Profit Margin g Budget Actual 200 (50) (25) (12.5) 140 (35) (20) (12.5) -30% -30% -20% 20% - 25% - (12.5) (9.5) -25% 100 63 -36% 50% 45% Sensitivity analysis Hypothetical example of 20% y-o-y decline in volumes £’m Yr0 Yr1 Yr2 Yr3 Opening cash 30 38 38 g profit p Trading NWC outflow Tax & Dividend 32 -3 -21 38 29 -9 -20 38 20 0 -17 4 41 30 Note: This is illustrative only and does not represent management expectations Biennial effect Constant dividend GDP Growth in Core Markets 2008 2009* 2010* • Russia 7% - 4% 1% • Kazakhstan 5% - 2% 2% • Azerbaijan 19% 4% 6% • Uzbekistan 8% 5% 8% • Ukraine 6% -7% 2% • Turkey 4% -3% 2% - -4% • UK * Business monitor international ITE – The Strategic Opportunity ITE Group G positioned for a market recovery Leverage expertise internationally Invest in portfolio of leading events Capitalise on macroeconomic trends Expand geographies – exposure to new emerging market with similar dynamics Take market share in target sectors Economic development will drive growth in end markets in the future Continue to invest in international sales capability Launch – JV – acquire into new, international sectors Utilise balance sheet strength Summary ITE’ss business is based on real trading ITE Exhibitions are the route to market in Russia & CIS ITE has strong market positions ITE has financial strength to prosper in this crisis ITE now has real opportunities to expand its business Edward Strachan – Executive Director St. Petersburg Atyrau Tashkent New Jersey Istanbul Baku Astana Almaty Bishkek Dushanbe j g Beijing Dubai Kuala Lumpur APPENDICES I. Key Exhibitions II. Key Management III. Employees Key Exhibitions Rank Appendix I (in 2008 gross profit order) Event Location 2009 2008 2007 m² sold m² sold m² sold 1 MosBuild & MosBuild+ Moscow 75,000 87,100 84,400 2 Moscow International Travel & Tourism Moscow 20,200 20,800 18,500 3 W ld Food World F d Moscow M M Moscow - 24 100 24,100 24 500 24,500 4 Kazakhstan Oil & Gas / conference Kazakhstan 10,300 11,200 9,600 5 MODA UK (Spring & Autumn) U.K. 33,900 34,700 6 Expoelectronica Moscow 5,300 9,200 8,900 7 Transrussia Moscow 9,500 8,200 6,200 8 Kazbuild (Spring & Autumn) Kazakhstan 14,800 18,300 9 Baltic Building Week St Petersburg 9,600 10,400 10 Ukraine International Travel & Tourism Kyiv 7,100 5,700 226,000 221,200 % of ITE’s 08 Gross Profit earned by Top 10 events 5,000 67% Key Management Appendix II Iain Paterson Chairman 61, Non Executive Chairman since May 2002, former Board member at Enterprise Oil; Chairman of AnTech Ltd and Plebble Loyalty Ltd and Non-Executive Director at MOL NyRt., and Hunting PLC. Russell Taylor CEO 50, ACA, joined ITE in 2003 as Finance Director , appointed CEO in 2008. Formerly Finance Director at Earls Court Olympia Group and Air Miles International Group, 15 years experience in industry. Neil Jones Finance Director 42, ACA, joined ITE in November 2008, formerly Finance Director at Tarsus Group Plc and Advanstar Communications, 10 years experience in industry. Ed Edward d Strachan St h CIS R Regional i l Director 44, Operational 44 O ti l Manager M f ITE in for i Russia, R i the th CIS and d the th Caspian C i region since 1992. ITE Board Director since 2003, 17 years experience in industry. Alexander Shtalenkov General Director Moscow 43, Joined ITE in 2005, formerly Managing Director for Dell Distribution in Russia, formerly IBM Management, 4 years experience in industry. Stephen Keen Sales & Ops Director – Moscow 43, Joined ITE in 2000. Based in Moscow managing sales and operations of the Moscow portfolio, 9 years experience in industry. Infrastructure Office Appendix III Country 2009 Events E t 28 Moscow Russia Staff St ff 155 St Petersburg Russia 83 19 Novosibirsk Russia 176 55 London UK 96 - North, England UK 36 6 Almaty, Astana, Atyrau Kazakhstan 104 47 Kiev Ukraine 73 18 Istanbul Turkey 40 5 Hamburg Germany 35 - Tashkent, Bishkek Uzbekistan/Tajikistan/Kyrgyzstan 26 16 Baku Azerbaijan/Georgia 37 20 Other Africa/China /Turkmenistan 36 2 897 215