business review - Amazon Web Services

business review
calendar
january - june 2010
business
building
animations
launches
january
january - june 2010 business review
february
march
kaze wave
ample angora
april
may
june
customer Loyalty
program
full shimmer
travel size kit
art of tools:
round brush
haircare
sampling
to our salon partners,
WE FACED MANY CHALLENGES LAST YEAR WITH A market downturn and PROLONGED
RECESSION. HOWEVER, WITH CHARACTERISTIC TENACITY, WE MANAGED together TO
EXPERIENCE EQUAL SUCCESSES ALONG THE WAY, WITH CULT PRODUCTS SUCH AS THE
PRIME PLENISH RANGE AND ESSENCE ABSOLUE. THIS ONLY PROVED BEYOND A DOUBT
THAT WITH TRUE PRODUCT INNOVATION AND EXCEPTIONAL SERVICE, THE LUXURY SALON
MARKET IS ALIVE AND WELL. THIS TRUTH CHALLENGED US TO THINK MORE CREATIVELY
HOW TO BETTER SERVE YOU, OUR CUSTOMERS, AND MEET THE UNSPOKEN NEEDS OF
THE MARKET.
AS WE BEGIN A NEW DECADE, WE WOULD LIKE TO REAFFIRM OUR SUPPORT TO YOU
AND YOUR BUSINESS AND OUTLINE OUR 2010 COMMITMENT TO YOUR SUCCESS:
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A RENEWED FLEXIBILITY TO MEET YOUR BUSINESS NEEDS
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ON-GOING LAUNCH SUPPORT
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REGIONAL EDUCATION FOCUS
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A SYNERGISTIC RELATIONSHIP WITH WWW.SHUUEMURAARTOFHAIR-USA.COM
WE LOOK FORWARD TO MORE TRIUMPHS IN 2010 AND THANK YOU FOR YOUR
CONTINUED SUPPORT.
SINCERELY,
MAEVE COBURN
PRESTIGE PROFESSIONAL BRANDS GENERAL MANAGER
never stop thinking, improving, innovating.
kaze
wave
with acacia gum
ACACIA GUM IS A NATURAL GUM MADE OF HARDENED SAP TAKEN FROM ONLY 2 OF 1300 SPECIES OF THE ACACIA TREE. THE
GUM HAS BEEN HARVESTED FROM WILD TREES SINCE ANTIQUITY IN AFRICA, FROM SENEGAL TO SOMALIA (ALSO KNOWN
AS THE SAHEL REGION), USED TO HEAL WOMEN after childbirth. the acacia tree plays a vital ecological and
soci0-economic role in the sahel, WITH THE TREE’S DEEP ROOTS A NATURAL ANTI-EROSION AGENT AND HUNDREDS OF
THOUSANDS of PEOPLE DEPENDANT ON ACACIA GUM FOR THEIR LIVELIHOOD.
march 2010
product cONCEPT
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rich in calcium, magnesium and potassium, the gum is a complex blend of polysaccharides and GLYCOPROTEINS.
INTEGRATED IN KAZE WAVE, IT BRINGS texture to hair for perfect curl definition.
kaze
wave
SENSUAL CURL TEXTURIZING FOAM
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DEFINES CURLS AS kaze [wind] DEFINES WAVES
PROVIDES TEXTURE, CONTROL, AND CURL DEFINITION
LIGHT – MEDIUM FLEXIBLE HOLD FORMULA
ADDS SOFTNESS AND NATURAL SHINE TO THE HAIR – NO CRUNCHY EFFECT
TARGET
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IDEAL FOR WAVY, CURLY OR PERMED HAIR
LONG OR SHORT, FINE OR THICK
key ingredient
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ACACIA GUM HELPS TO FORTIFY AND ADD TEXTURE TO THE HAIR FIBER
TEXTURE
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RICH AND COMPACT FOAM
PACKAGING
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5 FLOZ/150ML
PRICING
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SALON: $15
RETAIL: $33
launch offer
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SINGLE LAUNCH: $165
[11 units + 1 unit complimentary]
DOUBLE LAUNCH: $360
[24 units + 3 units complimentary]
ample
angora
with japanese cedar bud
ALSO KNOWN AS SUGI, the japanese cedar, IS SACRED IN JAPAN. PLANTED AROUND TEMPLES AND HOLY
PLACES, THis evergreen IS HIGHLY VENERATED AND IS AN EMBLEM OF NATIONAL PRIDE. THE BUD IS
WHERE ALL THE CELLULAR ACTIVITY AND VITALITY OF THE TREE IS CONCENTRATED.
ENRICHED WITH THESE UNIQUE JAPANESE CEDAR BUDS, AMPLE ANGORA OFFERS MAXIMUM VOLUME AND
A TEXTURIZED FINISH TO FINE HAIR. THE RESULT IS HEALTHY-LOOKING, SHINY and amplified hair.
march 2010
product cONCEPT
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OFFERS MAXIMUM VOLUME AS AMPLE AND SILKY AS ANGORA
FLEXIBLE YET CONTROLLED RESULT
MEDIUM HOLD WITH A SOFT FEEL
TARGET
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FOR FINE HAIR
key ingredient
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JAPANESE CEDAR BUD
TEXTURE
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lightweight FOAM TO WATER TEXTURE BLENDS INSTANTLY
PACKAGING
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5 FLOZ/150ML
PRICING
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SALON: $15
RETAIL: $33
launch offer
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SINGLE LAUNCH: $165
[11 units + 1 unit complimentary]
dOUBLE LAUNCH: $360
[24 units + 3 units complimentary]
ample
angora
volumizing light foam
art of tools
Tools are an integral part of the Shu Uemura brand. In the cosmetics world,
Shu Uemura is synonymous with the highest quality and most luxurious makeup
brushes. And who hasn’t encountered the ubiquitous eyelash curler?
In 2009, the limited edition paddle brush was immediately named a cult favorite
by national beauty press. To build on this success and strategically expand
the brand’s professional tools offer, Shu Uemura Art of Hair is introducing a
luxurious round brush that will surely become a staple in every stylist tool kit.
april 2010
PRODUCT DETAILS
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soft Kotibé wood handle with a high-gloss lacquered
finish provides a comfortable grip
100% boar bristles for enhanced shine and smoothness
PRICING
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SALON: $32
RETAIL: $68
launch offer
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beautiful tools, beautiful finish.
SINGLE LAUNCH: $192
[6 brushes + 1 complimentary – no box]
dOUBLE LAUNCH: $394
[12 BRUSHES + 3 COMPLIMENTARY – NO BOX]
limited-edition
round brush
art of hair discovery
RESEARCH SHOWS THAT MORE THAN HALF OF PEOPLE WHO SAMPLE A PRODUCT PLAN TO BUY IT IN THE FUTURE.
PRODUCT SAMPLING IS PROVEN TO motivate TRIAL, BUILD PRODUCT AWARENESS AND DRIVE SALES. FOLLOWING
A SUCCESSFUL SAMPLING CAMPAIGN FEATURING FULL SHIMMER IN 2009, the EXPANDED 2010 PROGRAM WILL
FEATURE 4 OF OUR HAIRCARE PILLARS.
haircare sampling
april 2010
objective
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oFFER SALON GUESTS AN AT-HOME HAIRCARE SAMPLE OF A SHAMPOO AND treatment [masque] FOr THEIR HAIR TYPE
ENCOURAGE SALON GUESTS TO DISCOVER THE BENEFITS OF A SHU UEMURA ART OF HAIR AT-HOME REGIMEN
GENERATE IN-SALON RETAIL PURCHASES
launch offer
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mEET YOUR GOAL FOR THE MONTH OF april AND RECEIVE
– 150 ASSORTED SAMPLES
– 40 ADDITIONAL SAMPLES FOR EVERY 2 CASES OVER GOAL
Samples ship to salons at the beginning of may
full shimmer
– illuminating
moisture velvet
– nourishing
muroto volume
– amplifying
prime plenish
– vitalizing
customer loyalty
IN TODAY’S ECONOMIC ENVIRONMENT, CLIENTS ARE MORE SPENDCONSCIOUS, BECOMING increasingly SELECTIVE WHERE AND how
THEY SPEND. RECRUITMENT and RETENTION OF CLIENTS CAN be
CHALLENGING IN THIS ENVIRONMENT RIPE with COMPETITION, the
LATEST FADS AND BARGAIN OF THE WEEK. HOWEVER, A LOYAL CLIENT
IS NOT PERSUADED BY A SHORT-LIVED TREND, BUT RATHER RECOGNIZES
QUALITY OF SERVICE AND PRODUCT.
may 2010
customer loyalty program
CEREMONY REWARDS CARD
To encourage brand loyalty and increase your retail business,
shu uemura art of hair has developed a Rewards Card that
rewards both your guests and stylists. This program will
encourage client retail loyalty to your salon and increase
demand for Ceremony services while simultaneously promote
stylist product recommendation. OFFER TO GUEST
After 5 purchases of any Shu Uemura Art of Hair product, receive a complimentary Shu Uemura Hair Beauty
Ceremony (choice of Purifying or Haircare Ceremony).
OFFER TO STYLIST
Each Rewards Card given to a guest will allow stylists to write in their name and receive credit for the
Shu Uemura Art of Hair retail purchases made by their clients. After their client purchases 5 Shu Uemura
Art of Hair products, the stylist receives a complimentary Shu Uemura Art of Hair styling product of
their choice.
details
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Salon will be provided with the wallet-size Ceremony Rewards Cards.
All clients that purchase a Shu Uemura Art of Hair product are given a Ceremony Rewards Card with the
following information pre-marked: first purchase, salon name, and stylist name.
The salon records each succeeding purchase by stamping the card with an SU logo stamp.
After 5 purchases, the salon performs a complimentary Ceremony using its own inventory and rewards
the named stylist with a Shu Uemura Art of Hair styling product of his/her choice.
To receive replacement product, the salon must give each fully redeemed card to their Prestige Professional
Brands Representative (all Ceremonies performed will be reimbursed in vials/tubes/sachets).
art of travel
IN TIME FOR SUMMER TRAVELS AND IN RESPONSE TO OVERWHELMING CUSTOMER
DEMAND, shu uemura art of hair is offering A LIMITED-EDITION TRAVEL KIT
FEATURING the TOP-SELLING FULL SHIMMER RANGE.
limited-edition
FULL SHIMMER TRAVEL SIZE KIT
june 2010
objective
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pROVIDE EXISTING SHU UEMURA ART OF HAIR CLIENTS
THE CONVENIENCE OF TRAVEL sized products
eNCOURAGE TRIAL AMONG SALON CLIENTS NEW TO
SHU UEMURA ART of HAIR by offering a kit that
costs less than full-size products
kit PRICING
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sALON: $17
rETAIL: $40
[20% premium per ounce]
PRICING details
product
salon cost
suggested retail
full shimmer shampoo [75ml]
$6.00
$14.00
full shimmer conditioner [50ml]
$6.00
$14.00
full shimmer treatment [masque] [30ml]
$5.00
$12.00
offer
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24 kits: $408
Each kit includes
– Full shimmer shampoo [75ml]
– full shimmer conditioner [50ml]
– full shimmer treatment [masque] [30ml]
double launch: $816
48 kits of
– Full shimmer shampoo [75ml]
– full shimmer conditioner [50ml]
– full shimmer treatment [masque] [30ml]
capture new clients
DRIVE TRAFFIC INTO YOUR SALON WITH THE SHUUEMURAARTOFHAIR-USA.COM WEBSITE. SHU UEMURA ART OF
HAIR IS PROUD TO PARTNER WITH YOU TO CAPTURE NEW CLIENTS AND SEND THEM INTO YOUR SALON WITH
WEBSITE FEATURES SUCH AS THE OPENING CEREMONY VIDEO EXPERIENCE, THE CEREMONY DETAILS SECTION,
AND THE SALON LOCATOR WITH MAPPING AND IMAGES.
SHUUEMURAARTOFHAIR-USA.COm
opt-in form
objective
two exciting offers to help drive new clients into your salon
convert my shu style members
to salon clients
MY SHU STYLE MEMBERS WILL BE ABLE TO PRINT OUT A CERTIFICATE TO
REDEEM FOR A COMPLIMENTARY PURIFYING OR HAIRCARE CEREMONY,
WITH A FULL PRICED IN-SALON SERVICE.
convert website customers
to salon clients
ALL WEBSITE CUSTOMERS, UPON CHECKOUT, WILL BE ABLE TO PRINT
OUT A CERTIFICATE TO REDEEM FOR A COMPLIMENTARY PURIFYING
OR HAIRCARE CEREMONY, WITH A FULL PRICED IN-SALON SERVICE.
AS PART OF OUR ONGOING COMMITMENT TO YOU, ALL CEREMONY PRODUCTS WILL BE REIMBURSED BY YOUR PRESTIGE
PROFESSIOnal brands representative IN EXCHANGE FOR THE REDEMPTION CERTIFICATES.
PLEASE INDICATE YOUR PREFERRED PARTICIPATION LEVEL BY FILLING OUT THE INFORMATION BELOW AND RETURNING
TO YOUR PRESTIGE PROFESSIOnal brands representative BY march 15th, 2010. YOUR PARTICIPATION WILL BE
RENEWABLE EACH YEAR VIA THE shu uemura art of hair BUSINESS REVIEW.
YES, I WOULD LIKE TO PARTICIPATE IN THE MY SHU STYLE MEMBER COMPLIMENTARY NEW CLIENT CEREMONY OFFER
YES, I WOULD LIKE TO PARTICIPATE IN THE CUSTOMER COMPLIMENTARY NEW CLIENT CEREMONY OFFER
salon name:
salon id:
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