Daphne Groeneveld · Odeya Rush · Kate Bosworth January Jones

Fall/Winter 2015 | Desire...
US $14.99 | FR €10.00 | IT €10.00 | UK £7.00 | Display until January 31st
D E S I R E
Da p h ne Gro e neveld · O deya Rush · Ka t e B oswor t h
Ja n uar y Jo n es · R a c hel Feinstein · Ni c hol a s Hou l t
Fall/Winter 2015 | Desire...
US $14.99 | FR €10.00 | IT €10.00 | UK £7.00 | Display until January 31st
D E S I R E
Ja n uar y Jo nes · O deya R ush · Da phn e G roe n eve l d
Ka t e B o swo r th · Ra c hel Feinstein · Ni c hol a s Hou l t
D E S IG N
What do the Pope, Brad Pitt and Miuccia
Prada have in common? They all wear
glasses by LINDBERG, a family-owned
Danish brand that approaches each of its
custom frames with the shrewdness of an
architect building a skyscraper. The man
at the helm, Henrik Lindberg, tells us
what goes into making some of the
world’s best frames.
MADE IN
DENMARK.
Words Jordan Hruska
Photography Helena Christensen
Retouch The Color Club
Danish designer Henrik Lindberg built his family’s namesake eyewear company on
finding a solution for the unique facial structure of each of its customers. “We have 1.4
billion combinations in the system. Because we manufacture the glasses ourselves, unlike
luxury brands that buy designs off the shelf, you can really do whatever you want.”
Lindberg, an articulate and excitable ambassador for the 31-year-old brand, gestures
enthusiastically when talking about how he thrives on the challenge of engineering the
perfect frame. His energy also extends to his own travels. In just a month’s time, he was
discussing his designs in New York and San Francisco before jetting to Milan to debut
a custom collaboration during the prestigious Salone del Mobile design fair before
returning to his native Denmark.
An architect and designer, Lindberg was invited by his father to help design supremely
lightweight eyewear, which eventually became their award-winning Air Titanium
frame. “As an architect, it’s more a way of thinking, it’s more a way of attacking a problem.
It doesn’t matter if it’s a table, a building, or a piece of eyewear.” In the entire history of
LINDBERG, for example, the company has never used a single screw in their frames
“because screws always fall out.”
This attention to detail as well as the brand’s understated look has netted LINDBERG
an impressive client base extending not just to the Pontiff, but also to designers like
Miuccia Prada and Giorgio Armani and royals like the House of Saud. “Mr. Armani has
been wearing Lindberg for more than 20 years. Most of our clients believe in our design
philosophy and enjoy the fact that there’s no logo and no name on the glasses.”
To achieve this high caliber of design and product endurance, the brand designs,
engineers, and manufactures everything from the eyewear frame to the hand mirror
customers use to view the designs in an optician’s showroom.
LINDBERG’s engineers are constantly challenged to find new tools to meet the
particular demands of its seven designers based in Aarhus, Denmark. “Recently, one of
our designers came to me and said that she had developed a more organic temple form for
our eyewear based on the shape of a tooth she saw in a photograph of a smiling woman in
Time magazine.”
This sense of freedom is made possible by the company’s structure, which mimics the
practicality of its design. “We don’t have a board to answer to. The board is just me and my
sister, so we can do anything.”
Emma Stern Nielsen / Silent Models NYC by Helena Christensen
wearing knit by Barrie and glasses by LINDBERG
According to Lindberg, wearing a frame is inherently a handicap, so both the designers’
and engineers’ job is to make this as effortless as possible. “You should be able to wear
them from early morning to the evening and forget you have them on.”
81 | Vs.
Sunglasses LINDBERG — Tulle bra Eres — Ribbon Mokuba Paris — Flower Maison Légeron — Tights Falke
design by
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