GIs and Traditional Knowledge: the Case of Colombia

Intellectual Property Rights
Implementation in Colombia Emblematic
Handicrafts
OBJETIVE
Provide the artisanal sector of the legal tools necessary to protect their
handcrafts through the implementation of the use of collective marks,
certification marks, apellations of origin and marketing strategy for
positioning the country's emblematic handcrafts in the domestic and
international market.
COMPONENTS
Project´s presentation in
communities
Training in IP
Technical and Legal Study
Law Protection
Comercial Promotion and
Marketing
Evaluation
54 Artisans Communities 2008-2013:
Impacts
Artisans acquire knowledge about
intellectual property rights and the
potential applied to their
handicrafts.
The communities have the legal
signs that strengthen their
competitive advantages to the
market.
Artisans communities in
commercial and academic events
showing their products and legal
signs.
Advances
11 Artisan Apellations of
Origin
Wayuú´s bags
“Aguadeño” Hats
Zenú´s weaving
“Vueltiao” Hats
San Jacinto´s hammocks
Guacamayas Sisal
weaving
Advances
11 Artisan Apellations of
Origin
Carmen de
Viboral´s Ceramic
Sandona Hats
“Achira” Huila
Biscuits
Ráquira Pottery*
Paipa Cheese
30 Collectives
Trademarks
•
•
•
•
•
•
•
La Chamba Pottery
Mompox´s filigree
Wounaan (Werregue)
Arahuaca bags
Guapi basketry
Jerico´s «carrieles»
Palo de Sangre wood carving
Certification Brand
Barranquilla´s Carnival Route
Comercial and Academic Promotion
Promo and
project´stands:
-Expoartesanías. Bogotá
2008 to 2013.
-Expoartesano Medellín
2009-2013
International Experiences
2009 Horizontal Consulting International
Cooperation with Brazil and
Paraguay. (Expoartesanías visit)
2010. Horizontal Cooperation Visit
ITC (International Trade Center) Mision
Visit international marketing consultant based on
distinctive signs. (EU-Mincomercio).
2011-2012. Peruvian and Mexican
consultant. USAID « Facilitando Comercio»
2013-2016. COLIPRI (Switzerland)
Mass Media Promotion
Legal Case « Vueltiao Hat»
SIC ordered preemptively
immediate suspension of
production, marketing, or sale
of all hat that imitate it,
seeming to be or represent,
resembles or evoke the hat
that identifies the
Denomination of Origin "Zenú
weaving". Res.439 2013
Legal Proteccion
«Marimonda» Unauthorized copy of
Barranquilla´s Carnival 2011
Marketing use case
Support by: Tolima´s Government ,
Javeriana University and SENA
Tolima
Visibility
Clay and Gastronomic Fair
TICs and
social nets
Visibility
Touristic Route:
Magdalena River
Experiencial
Tourism
https://www.facebook.com/LaChambaColombia?fref=ts
Marketing use case II
Carriel Jericoano
Visibility
Carriel Jericoano
Carriel Touristic and religious Route
Paris Hilton with Carriel
DO El Carmen de Viboral
Clay and Crockery
Parties
Clay and Crockery Museum
Ceramic Street
Touristic Route
“ Aguadeño Hat ” Appellation of origin
Launch
Expoartesanías Fair Bogotá 2012.
*Christine Lagarde .
Maining Director of
International Monetary
Fund
Colombian´s Appellation of Origin
Sign
*Francis Gurry Director
General of the WIPO.
Thanks to an agreement between “Artesanias
de Colombia” and the Superintendence of
industry and commerce-SIC, craftsmen may
register their individual marks for only U$25,
before the price was U$375.
Project Mini web specialized
www.artesaniasdecolombia.com.co/propiedadintelectual
Technical
Document
«Protecting Our
Identity»
Following Steps
•
New induction and accompanying communities in intellectual
property subject with distinctive signs for the attachment of its
use.
•
Support in the Organization of the “Regulatory Team" of
appellations of origin and collective marks holders organizations.
•
Strengthening of Associativity.(Agreement between Artesanias de
Colombia y Organizaciones Solidarias – Work Ministry).
•
Get involved with OVOP Colombia Movement activities. (JICA.
•
Academic and Commercial Events in Intellectual Property and
handcrafts.
•
Accompaniment in the legal use of acquired rights.
•
Branding, Local Marketing Territorial and Political Development.
Thanks…