2014 media kit - Postmedia Integrated Advertising

MEET THE
NEW OTTAWA
CITIZEN
2014 MEDIA KIT
OTTAWACITIZEN.COM
2014 MEDIA KIT
OTTAWACITIZEN.COM
REIMAGINE YOUR NEWS
Postmedia has invested significantly in research, technology, storytelling and product development
over the past three years. With your audiences and our audiences in mind, we are proud to unveil the
first of our fully reimagined news media brands—the new Ottawa Citizen.
Research
In 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their
behaviours and preferences in consuming news and information on smartphones, tablets, websites
and in print. This proprietary study provided us with unparalleled insights into the media consumption
habits of Canadian audiences. We have used these insights to create a suite of news media products
that speak to our different audiences in new ways.
Storytelling
For nearly 170 years the Ottawa Citizen has focused on local news and local audiences. With this
revolutionary redesign the Ottawa Citizen continues to do so in compelling and innovative ways.
Utilizing the unique characteristics of each platform, and driven by our research, the Ottawa Citizen
is customizing the storytelling experience for audiences by platform.
Product Development
Postmedia has created differentiated, distinctive and dynamic products across our four platforms to
connect with more audiences, in more meaningful ways, more times throughout the day. Leveraging
experts in user-experience and design, Postmedia reimagined the new Ottawa Citizen with elegant
and engaging print, web, smartphone and tablet products.
3
A BOLD TRANSFORMATION
With a bold transformation and a complete reimagining of news media, the Ottawa Citizen has
changed how it creates and delivers content to audiences. This new approach focuses primarily
on local news and platform-driven storytelling to bring the right audiences at the right time to
our advertisers.
The Ottawa Citizen’s content reaches half-a-million residents of the National Capital Region each
week. For 170 years the Ottawa Citizen has been Ottawa’s choice for news and information, keeping
readers informed with in-depth analysis and context. With revitalized products across all four
platforms, readers will engage with stories differently, on different platforms, at different times
throughout the day.
Conceptual Redesign
The newspaper’s redesigned masthead combines the original
nameplate with an abstracted version of Parliament Hill’s iconic
Peace Tower. Rendered in sage green, similar to the tower’s
oxidized copper roof, the masthead is a fresh, instantly
recognizable design element that will carry across print,
web, smartphone and tablet platforms.
2014 MEDIA KIT
OTTAWACITIZEN.COM
PLATFORMS
Postmedia has reinvented how local readers enjoy their news. Following extensive research on who reads
what on which platform, the Ottawa Citizen’s four-platform strategy connects readers to what they care
about most and is fully tailored to their reading habits. We continue to offer compelling news and
information with powerful insight and analysis for a distinctive, differentiated and dynamic experience
on every platform.
Advertisers can leverage massive reach or hyper-local audiences to build a captivating campaign for a
compelling reader experience. Unique advertising opportunities are available for print, web, smartphone
and tablet to give brands extensive options for unique engagement with their target markets.
5
2014 MEDIA KIT
OTTAWACITIZEN.COM
PRINT
Print readers have a deep emotional connection with their newspaper. Their daily morning routine
requires personal time to start their day knowing what’s happening in the world and in their city.
The Ottawa Citizen is their daily briefing on the happenings on the Hill and beyond, with engaging
storytelling and bold photography all contained within a fresh new design.
Primary Target Audience
$HHI: $80K-$100K
• Morning readers
Marital Status: Married
• Empty-nesters
Education: Post-secondary
• Print is a habitual and lifestyle choice
Buying Power: High
• Most likely to be a Postmedia loyalist
• Highest growing audience to engage on social media
• High audience crossover with desktop
Design
Beautifully redesigned and easily navigated, the new Ottawa Citizen newspaper provides a strong local
focus up front, with insights and analysis on the news that matters to readers.
The paper is a familiar experience for loyal readers, updated to an elegant new format that promotes
strong local content backed by a national and world file.
Print’s niche will be second-day headlines and analysis, the back-story, rather than breaking news.
New design formats have been created to tell stories in compelling ways and audience research will
help direct content selection.
7
WEB
2014 MEDIA KIT
OTTAWACITIZEN.COM
WEB
This dynamic one-stop shop for all things news is the very hub of the
Ottawa Citizen. Here readers will find breaking news twenty-four hours a
day from across the Postmedia network, from the latest headlines to sports to
entertainment, in a dynamic responsive design that is optimized for all devices.
Primary Target Audience
$HHI: All
• Engaged multiple times throughout the day
Marital Status: Everyone
• Broad demographics and interests
Education: Varied
• Heavily influenced by referrals
Buying Power: Mixed
•G
ood audience crossover with all platforms
Design
Always on and always up-to-date, the Ottawa Citizen website is the hub of news
for our readers, providing the broadest and most comprehensive information.
The new responsive design is easier to navigate with tagged, indexed, and
organized content that is sectionalized for a search-driven audience.
Breaking news, analysis, opinion and features create a simple, efficient and
aesthetically pleasing experience for audiences and advertisers.
The emphasis is on local coverage, supplemented by national and international
content curated and managed by a central Postmedia news desk. Each piece
of content is optimized for the web through related links, photo galleries
and multimedia.
9
2014 MEDIA KIT
OTTAWACITIZEN.COM
TABLET APP
Every weekday evening at 6 p.m. our nightly news magazine iPad app refreshes
to showcase the richest and most in-depth content that Ottawa has to offer.
The touch and explore interactive content provides current-affairs news features,
as well as a strong arts and lifestyle offering, through audio, video, text and
photo galleries.
Primary Target Audience
$HHI: $100K+
• Evening readers
Marital Status: Married
• Comfortable with technology
Education: Post-secondary
• Likely to make an online purchase
Buying Power: Very high
• Moderate social media use
and commentary
• Most read to pass time or
for general interest
Design
The Ottawa Citizen tablet magazine app offers an evening news and
current-affairs edition delivered in an informative, entertaining and interactive
way to take readers on an engaging journey.
Illustrating and illuminating the top stories of the day, our new iPad app offers
creative approaches to storytelling and innovative ways to deliver content, with
previews, profiles, video, audio, galleries and animation.
It is a true multimedia experience, where current-affairs features are brought to
life and your message is presented in a distinctive and memorable fashion.
11
SMARTPHONE
2014 MEDIA KIT
OTTAWACITIZEN.COM
SMARTPHONE APP
Young and on-the-go, the Ottawa Citizen’s mobile audience expects their news at their fingertips.
With an emphasis on local content updated in real time, stories are provided in short, snappy doses with
features such as audio, video, and photos for quick, bite-sized snippets of information.
Primary Target Audience
$HHI: All
• Plugged in, on-the-go audience
Marital Status: Half are Single
• Strong contingent of students and new grads
Education: High School +
• Most comfortable with new technology
Buying Power: Moderate
• Most active on social media and likely to comment
• Most likely to buy online
Design
Our new smartphone app for both iPhone and Android is designed with a specific approach to fit the
unique attributes of a mobile audience and a mobile device—it’s the news, distilled for quick and
easy consumption.
The mobile app is a live, local news service that connects readers to the crucial information of
the day—when it happens and when they need it.
It is focused on what’s happening now in Ottawa with story summaries, pictures, maps, audio and
video elements that are optimized for sharing.
Smart, fast and up-to-date, the app is delivering a comprehensive local news experience for Ottawa’s
mobile audiences with the quality and credibility readers have come to expect from the Ottawa Citizen.
13
MODULA
AD SIZES: PRINT
2014
Take Ownership
Double Page
W21.680" x H20.500"
2014
Take Ownership
W55.067 cm x H52.070 cm
Double Page
W21.680" x H20.500"
Take Ownership
W55.067 cm x H52.070 cm
Double Page
W
21.680"
x H20.500"
2/3
Horizontal
W55.067 cm x H52.070 cm
Double
Page
W10.340"
x H13.786"
W
26.264
cm
x
cm
W21.680" x H
H35.016
20.500"
2/3 Horizontal
TAKE OWNERSHIP
W55.067
cm x H52.070 cm
W26.264
cm x H35.016 cm
W10.340"
x H13.786"
2/3 Horizontal
In The Spotlight
W10.340" x H13.786"
Print Ad Sizing:
W26.264
In The
To create consistency across
our brands and to simplify
In The Spotlight
W20.935 cm x H36.286 cm
campaign booking we have
adapted a modular layout.
This gives our clients flexible
advertising positions and
cm x H35.016 cm
2/3 Horizontal
Spotlight
W10.340" x H13.786"
1/2+
W26.264 cm x H35.016 cm
W8.242" x H14.286"
IN THE SPOTLIGHT
1/2+
W8.242" x H14.286"
In The Spotlight
W20.935 cm x H36.286 cm
1/2+
W
8.242"
x H14.286"
1/3
Vertical
W20.935 cm x H36.286 cm
W
5.095" x H13.643"
1/2+
W12.942 cm x H34.653 cm
W
8.242"
x H14.286"
1/3
Vertical
creates a better experience
for our loyal readers.
W20.935
cm x H36.286 cm
W12.942
cm x H34.653 cm
W5.095"
Custom Ad Sizes:
Speak to your sales
Get
representative about custom
ad size opportunities.
Get
GET RESULTS
x H13.643"
1/3 Vertical
W5.095" x H13.643"
Results
W12.942 cm x H34.653 cm
1/3 Vertical
W5.095" x H13.643"
Results
W
12.942
cm x H34.653 cm
1/5
Page
W4.046" x H10.214"
Get Results
W10.278 cm x H25.944 cm
1/5 Page
W4.046" x H10.214"
Get Results
W10.278 cm x H25.944 cm
1/5 Page
W
4.046"
1/8
Pagex H10.214"
W10.278 cm x H25.944 cm
W4.046"
1/5
Pagex H6.429"
W10.278 cm x H16.330 cm
W4.046" x H10.214"
1/8 Page
W10.278
cm x H25.944 cm
W10.278
cm x H16.330 cm
W10.278
cm x H10.886 cm
W10.278
cm x H10.886 cm
W10.278
cm x H7.257 cm
W4.046"
FUNDAMENTALS
2014 MEDIA KIT
OTTAWACITIZEN.COM
x H6.429"
1/8 Page
W4.046" x H6.429"
Fundamentals
W10.278 cm x H16.330 cm
1/8 Page
W4.046" x H6.429"
Fundamentals
W10.278 cm x H16.330 cm
Frequency Special
W4.046" x H4.286"
Fundamentals
Frequency Special
W4.046" x H4.286"
Fundamentals
Frequency Special
W
4.046"
Big
Box x H4.286"
W10.278 cm x H10.886 cm
W4.046" x H
2.857"
Frequency
Special
W10.278 cm x H7.257 cm
W
4.046"
Big
Box x H4.286"
W10.278 cm x H10.886 cm
W4.046" x H2.857"
Big Box
ULAR AD SIZES
00"
Full Page
W10.340" x H20.500"
1/2 Double Page
W21.680" x H10.214"
1/2 Double Page
W21.680" x H10.214"
W26.264
cm x H39.007 cm
00"
Full Page
W10.340" x H20.500"
1/2 Double Page
W
21.680"
x H10.214"
3/5
Vertical
W55.067 cm x H25.944 cm
1/2
Double
Page
W6.144"
x H20.500"
W
15.606
cm
x
H
cm
W21.680" x H52.070
3/5 Vertical 10.214"
W26.264
cm x H39.007 cm
00"
cm
86"
600"
cm
Full Page
W
10.340"
x H20.500"
2/3
Vertical
W26.264 cm x H52.070 cm
Full
Pagex H17.071"
W8.242"
W
20.935
cm x
x HH43.360
cm
W10.340"
20.500"
2/3 Vertical
W26.264
cm x H39.007 cm
cm
cm
cm
86"
6 cm
W26.264
cm x H52.070 cm
W26.264
cm x H52.070 cm
W26.264
cm x H52.070 cm
W20.935
cm x H43.360 cm
W8.242"
x H17.071"
W55.067
cm x H25.944 cm
W55.067
cm x H25.944 cm
W55.067
cm x H25.944 cm
W15.606
cm x H52.070 cm
W6.144"
x H20.500"
1/2 Vertical
W5.095" x H20.500"
1/3 Horizontal
W10.340" x H6.786"
6"
1/2 Horizontal
W10.340" x H10.214"
6"
3"
36"
cm
1/2 Horizontal
W
10.340"
x H10.214"
1/4
Horizontal
W26.264 cm x H25.944 cm
W10.340"
x H5.071"
1/2
Horizontal
W26.264 cm x H12.880 cm
W
10.340"
x
H10.214"
1/4 Horizontal
1/2 Vertical
W5.095"
x H20.500"
1/4
Vertical
W12.942 cm x H52.070 cm
W
5.095"
x H10.214"
1/2
Vertical
W12.942 cm x H25.944 cm
W
5.095"
x H20.500"
1/4 Vertical
W10.340"
W5.095"
86"
6 cm
6 cm
6 cm
6 cm
6 cm
3"
3 cm
W26.264
cm x H25.944 cm
W26.264
cm x H25.944 cm
W26.264
cm x H25.944 cm
W26.264
cm x H12.880 cm
x H5.071"
4"
1/4 Horizontal
W10.340" x H5.071"
W26.264 cm x H12.880 cm
1/4 Horizontal
W10.340" x H5.071"
W26.264
cm x H12.880 cm
1/6
Page
W5.095" x H6.786"
4"
1/6 Page
W5.095" x H6.786"
4"
"
04"
cm
1/6 Page
W
5.095"
x H6.786"
1/10
Page
W12.942 cm x H17.236 cm
W2.997"
1/6
Pagex H6.786"
W7.613 cm x H17.237 cm
W5.095" x H6.786"
1/10 Page
3"
3 cm
3"
3 cm
4 cm
4 cm
4 cm
4 cm
"
0 cm
W12.942
cm x H17.236 cm
W12.942
cm x H17.236 cm
W12.942
cm x H17.236 cm
W2.997"
x H6.786"
W7.613
cm x H17.237 cm
W7.613
cm x H10.886 cm
W7.613
cm x H10.886 cm
W12.942
cm x H52.070 cm
W12.942
cm x H52.070 cm
W12.942
cm x H52.070 cm
W12.942
cm x H25.944 cm
x H10.214"
cm
1/16 Page
W2.997" x H4.286"
Correction/Teaser
W7.613 cm x H10.886 cm
W
1.948"
x H2.286"
1/16
Page
W4.949 cm x H5.806 cm
W2.997" x H4.286"
Correction/Teaser
W7.613 cm x H10.886 cm
W1.948" x H2.286"
W4.949
cm x H5.806 cm
Correction/Teaser
cm x H17.236 cm
cm x H18.687 cm
W12.942
cm x H14.877 cm
W10.278
cm x H18.687 cm
W26.264
cm x H7.257 cm
W26.264
cm x H3.630 cm
W12.942
cm x H7.257 cm
W26.264
cm x H1.814 cm
W12.942
cm x H7.257 cm
W26.264
cm x H1.814 cm
W26.264
cm x H1.814 cm
1/7 Horizontal
W
5.095" Banner
x H5.857"
Regular
W12.942 cm x H14.877 cm
W10.340"
x H2.857"
1/7
Horizontal
W26.264 cm x H7.257 cm
W
5.095" Banner
x H5.857"
Regular
W12.942 cm x H14.877 cm
W10.340" x H2.857"
1/2 Banner
W5.095" x H2.857"
6 cm
W26.264
W10.278
1/16 Page
W2.997" x H4.286"
al
"
6
7"cm
al
cm
"
6 cm
7"
cm x H17.236 cm
1/3 Horizontal
W10.340" x H6.786"
W26.264 cm x H17.236 cm
1/3 Horizontal
W10.340" x H6.786"
1/7 Vertical
W4.046" x H7.357"
cm x H14.877 cm
al
"
6 cm
W26.264
1/7 Horizontal
W5.095" x H5.857"
W12.942
"
al
"
0 cm
cm x H17.236 cm
1/7 Vertical
W4.046" x H7.357"
Regular Banner
W10.340" x H2.857"
W26.264 cm x H7.257 cm
Regular Banner
W10.340" x H2.857"
W26.264 cm x H7.257 cm
1/2 Banner
W5.095" x H2.857"
"
W26.264
1/4 Vertical
W5.095" x H10.214"
W12.942 cm x H25.944 cm
1/4 Vertical
W5.095" x H10.214"
W12.942 cm x H25.944 cm
1/7
Horizontal
W5.095" x H5.857"
1/10 Page
W2.997" x H6.786"
W7.613 cm x H17.237 cm
1/10 Page
W2.997" x H6.786"
W7.613 cm x H17.237 cm
1/16 Page
W2.997" x H4.286"
0 cm
3/4 Page
W10.340" x H15.357"
W26.264 cm x H39.007 cm
3/4 Page
W10.340" x H15.357"
1/3 Horizontal
W10.340" x H6.786"
6"
86"
3/4 Page
W10.340" x H15.357"
3/5 Vertical
W6.144" x H20.500"
W15.606 cm x H52.070 cm
3/5 Vertical
W6.144" x H20.500"
1/2
Vertical
W
15.606
cm x H52.070 cm
W5.095" x H20.500"
2/3 Vertical
W8.242" x H17.071"
W20.935 cm x H43.360 cm
2/3 Vertical
W8.242" x H17.071"
1/2
Horizontal
W20.935
cm x H43.360 cm
W10.340" x H10.214"
6 cm
3/4 Page
W10.340" x H15.357"
1/2 Banner
W
x H2.857"
25.095"
x2
W12.942 cm x H7.257 cm
W1.948"
x H1.429"
1/2
Banner
W4.949 cm x H3.630 cm
W
x H2.857"
25.095"
x2
W12.942 cm x H7.257 cm
W1.948" x H1.429"
W4.949
2x2
1/7 Vertical
W
4.046" x
H7.357"
Hanging
Banner
W10.278 cm x H18.687 cm
W10.340"
x H1.429"
1/7
Vertical
W26.264 cm x H3.630 cm
W
4.046" x
H7.357"
Hanging
Banner
W10.278 cm x H18.687 cm
W10.340" x H1.429"
Hanging Banner
W10.340" x H1.429"
W26.264 cm x H3.630 cm
Hanging Banner
W10.340" x H1.429"
W26.264 cm x H3.630 cm
Ticker Banner*
W10.340" x H0.714"
Ticker Banner*
W10.340" x H0.714"
Ticker Banner*
W
10.340"Card
x H0.714"
Business
W26.264 cm x H1.814 cm
Ticker
Banner*
W2.997"
x H2.143"
W
7.613
cm
H5.443
cm
W10.340"x x
H0.714"
Business Card
W2.997"
x H2.143"
15
Ticker
please contact a Sales Rep
cm x H*For
3.630
cm Banner front sections,
W7.613 cm x H5.443 cm
Business Card
DIGITAL AD SIZ
AD SIZES: DIGITAL
DIGITAL A
Tile
DIGITAL
A
Catfish
970 x 60 Web
160 x 40
Web
Web
WEB AD SIZES
Pushdown
970 x 90 / 970 x 415
Digital Ad Sizing:
To create consistency across
Catfish
970 x 60
Wallpaper
our brands and to simplify
Leaderboard
728 x 90
campaign booking we have
Leaderboard
Billboard
Leaderboard
728
x 90
970 x 250
728 x 90
Catfish
Catfish
970
xHome
60 Page Ta
970 x 60
standardized our ad units.
This allows our clients to
Pushdown
Pushdown
970 x 90 / 970
x 415
Pushdown
970
xPre-Roll
90 / 970 x 41
970 x.7
90- /.15
970
x 41
- .30
develop innovative creative,
while ensuring a superior
Filmstrip
300 x 600
user-experience for our readers.
Custom Ad Sizes:
Speak to your sales
representative about custom
Wallpaper
Wallpaper
Filmstrip
Banner
320 300
x 50x 600
Filmstrip
Filmstrip
300
x 600
300 x 600
*A variety ofWallpaper
HPTO advertising opp
ad size opportunities.
Mobile & Tablet
Interstitial
300 x 250
TABLET AD SIZESMobile &
Slider
320 x 50
Mobile opt only
SMARTPHONE AD SIZES
OTTAWACITIZEN.COM
*
Tallblock
Mobile
& Tablet
Tablet300 x 600
Mobile & Tablet
Interstitial
300 x 250
2014 MEDIA KIT
Pul
320
Mo
Interstitial
Interstitial
300
x 250
300 x 250
Contact
Banner
320 x 50
Informati
Toronto 1.866.345.7678 | Montreal 1.514.849.99
Slider
Slider
320
x 50
320
x 50
Mobile
opt only
Mobile opt only
Slider
320 x 50
Mobile opt only
T
3
AD SIZES | EFFECTIVE MAY 20, 2014
Tallblock
e
GITAL
AD SIZES | EFFECTIVE
MAY 20, 2014
300 x 600
0 x 40
Big Box
300 x 250
llboard
Top Layer Ad
Big Box
up to 1000 x 1000
300 x 250
board
70 x 250
90
Tile
160 x 40
ome Page Takeover*
60
15
wn
re-Roll
90- /.15
970
x 415
- .30
secs
XXL Box
Tile
160 x 40468 x 648
Master/Companion
728 x 90 + 300 x 250
Tallblock
300 x 600
Tallblock
300 x 600
Billboard
970 x 250
Top Layer Ad
up to 1000 x 1000
Home Page Takeover*
XXL Box
468 x 648
XXL Box
Billboard
Portrait
970 x 250
300 x 1050
dvertising opportunities are available including
video
pre-roll
and channel takeovers.
Home
Page
Takeover*
per
ip
600
Master/Companion
728 x 90 + 300 x 250
Top Layer Ad
up to 1000 x 1000
468 x 648
*A variety of HPTO advertising opportunities are available including video pre-roll and channel takeovers.
Pull
320 x 50
Mobile opt only
Pre-Roll
Adhesion
Pre-Roll
.7 - .15 - .30
secs320 x 50
.7 - .15 - .30 secs
Mobile opt only
Portrait
Portrait
300 x 1050
300 x 1050
*A variety of HPTO advertising opportunities are available including video pre-roll and channel takeovers.
*A
variety of HPTO
advertising opportunities are available including video pre-roll and channel takeovers.
Full-page
Interstitial
1024 X 768
Capable of video
Banner
Banner
320 x 50 320 x 50
formation
Pull
Pull
320 x 50320 x 50
Mobile
Mobile opt
only opt only
Adhesion
Adhesion
320 x 50
320 x 50
opt only
MobileMobile
opt only
14.849.9987 | Vancouver 1.800.663.4669
Tallblock Tallblock
300 x 600
300 x 600
Full-page Interstitial
Full-page
Interstitial
1024 X 768
1024 X 768
Capable of video
Capable of video
17
AUDIENCE TARGETING
Extensive reach and hyper-local targeting options are available to you through our proprietary audience targeting
and analytics services. Print, web, smartphone and tablet each provide unique user-experiences throughout the day.
Whether it’s flipping through the newspaper in the morning, or swiping through content at night, our four platforms
deliver engaging marketing solutions that connect with your audience.
Standard Targeting
Geography
Context
Sponsorship
Technology
• National
• Paper
• Takeover
• Language
• Provincial
• Homepage
- Homepage
• Manufacturer
• City
• Section
- Section
• Device Type
• Postal Code
• Sub-section
- Sub-section
• Capabilities
• Keyword
• Connection
Audience Targeting Solutions
Behavioural
Your customer’s interests are diverse, but marketers can capture the right audience even outside traditional
segments. Behavioural targeting allows advertisers to deliver relevant ads to specific audience segments based on
behaviour and interests. This form of cookie-based targeting uses historical user preference and parameters
to serve ads to users based on their online activity.
Retargeting
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19
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hats on
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Reach the right audience at the right time with the right message. The Ottawa Citizen
offers a variety of
S a t u r d a y, d e c e m b e r 7, 2 0 1 3
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Whether it’s happening on Parliament Hill or right on your street, the Ottawa Citizen’s
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D ENI S FARRELL, Th E AS SocIAT ED PRES S F ILES
Context
Ottawa,
sNub
International news,JuDgEs
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he
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heand
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Wednesday,
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o c k ey
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their firsttroubled
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Wayne Scanlan
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he
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up
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troubled
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with a list
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law,
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That
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the NHL’s trade
City of Ottawa’s
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Comment A24
soccer
Sports
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behind A19
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it to Prime Minister Ste- Increasing Offenders Accountabil- no means to pay the $100 victim
Farewell to Sir
phen Harper, demanding reforms ity for Victims Act, and followed fine surcharge, said his lawyer.
Comment A24
“If I granted him 50 years to pay
that should
start with adding an complaints by victims’ rights adTomRedBlacks,
Finney,
Whether
you are a die-hard Sens fan or want
to plug in to the new
dAv i d r E Ev E ly
o t ta W a C I t I Z e n
elected official from each city council to the 15-member NCC board.
John Baird, the minister responsible for the commission, gave the
idea a chilly reception.
vocates that judges were waiving
the surcharge too freely.
“I’m told it is fully automatic, that
these troublesome judges have been
relieving against it and not charging
it, so the government likes to put a
that victim fine surcharge, would
that appropriately reflect the ends
of justice?” asked the judge.
“Did you say 50 years?” asked the
federal prosecutor to laughter.
the greatest
Englishman
the Citizen’s Sports Section has the scores, statistics, and stories
behind to
the stories
that every sports buff is looking for.
s e e M AY O R S o n A5
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servative government
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tory for anyone conme, giving offenders
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ot ordering it at all.
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court’s discretion to
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t. The change was part
rvative government’s
ffenders Accountabilms Act, and followed
y victims’ rights adjudges were waiving
e too freely.
s fully automatic, that
ome judges have been
nst it and not charging
rnment likes to put a
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a crack addict who had stolen seven
chocolate bars to eight days in jail.
“I have ruled that he not have to pay
the Victim Fine Surcharge. Let the
chips fall where they may.
“The bureaucrats may feel that
it happens anyway no matter what
the judge says,” said Coulson.
That same day, another judge invited a lawyer to make a constitutional challenge to the new law.
The 31-year-old man, who had
just pleaded guilty to stealing a
bottle of rum from the LCBO, had
no means to pay the $100 victim
fine surcharge, said his lawyer.
“If I granted him 50 years to pay
that victim fine surcharge, would
that appropriately reflect the ends
of justice?” asked the judge.
“Did you say 50 years?” asked the
federal prosecutor to laughter.
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deadline C1 D ENI S FARRELL, Th E AS S ocIAT ED PRES S F ILES
D ENI S FARRELL, Th E AS SocIAT ED PRES S F ILES
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After their
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2014 MEDIA KIT
OTTAWACITIZEN.COM
Tory law that doubled
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stop to that kind of thing by troublesome judges
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Tom
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the greatest
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