View the PDF - Postmedia Integrated Advertising

MEET THE
NEW Saskatoon
StarPhoenix
2015-16 MEDIA KIT
Thestarphoenix.com
2015-16 MEDIA KIT
Thestarphoenix.com
REIMAGINE YOUR NEWS
Postmedia has invested significantly in research, technology, storytelling and product development
over the past three years. With your audiences and our audiences in mind, we are proud to unveil the
fully reimagined newsmedia brand—the new Saskatoon StarPhoenix.
Research
In 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their
behaviours and preferences in consuming news and information on smartphones, tablets, websites
and in print. This proprietary study provided us with unparalleled insights into the media consumption
habits of Canadian audiences. We have used these insights to create a suite of newsmedia products
that speak to our different audiences in new ways.
Storytelling
For over 110 years, the Saskatoon StarPhoenix has focused on local news and local audiences. With this
revolutionary redesign the Saskatoon StarPhoenix continues to do so in compelling and innovative ways.
Utilizing the unique characteristics of each platform, and driven by our research, the Saskatoon
StarPhoenix is customizing the storytelling experience for audiences by platform.
Product Development
Postmedia has created differentiated, distinctive and dynamic products to connect with more audiences,
in more meaningful ways, more times throughout the day. Leveraging experts in user-experience and
design, Postmedia reimagined the new Saskatoon StarPhoenix with elegant and engaging print, web,
smartphone and tablet products.
3
A BOLD TRANSFORMATION
With a bold transformation and a complete reimagining of newsmedia, the Saskatoon StarPhoenix
has changed how it creates and delivers content to audiences. This new approach focuses primarily
on local news and platform-driven storytelling to bring the right audiences at the right time to
our advertisers.
The Saskatoon StarPhoenix’s content reaches 178,000 weekly print and digital readers*. For over 110
years the Saskatoon StarPhoenix has been Saskatoon’s choice for news and information, keeping
readers informed with in-depth analysis and context. With revitalized products across four platforms,
readers will engage with stories differently, on different platforms, at different times throughout the day.
Conceptual Redesign
The redesigned Saskatoon StarPhoenix masthead combines the classic
newspaper nameplate with an abstract representation of Saskatoon’s
most distinguishing feature, a bend in the South Saskatchewan river.
The river is the heart of the city and the new logo embraces its
prominence in the community. Inspired by the Saskatoon berry, the
new masthead is rendered in shades of purple and reinforces our
connection to the city and unifies our print, web, smartphone and
tablet platforms.
*Source: Vividata Fall 2015 (Jan-June 2015 survey results); Base: Adults 18+
THE
Saskatoon
StarPhoenix
2015-16 MEDIA KIT
Thestarphoenix.com
PLATFORMS
Postmedia has reinvented how local readers enjoy their news. Following extensive research on who reads
what on which platform, the Saskatoon StarPhoenix’s four-platform strategy connects readers to what
they care about most and is fully tailored to their reading habits. We continue to offer compelling news
and information with powerful insight and analysis for a distinctive, differentiated and dynamic
experience on every platform.
Advertisers can leverage massive reach or hyper-local audiences to build a captivating campaign for a
compelling reader experience. Unique advertising opportunities are available for print, web, smartphone
and tablet to give brands extensive options for engagement with their target markets.
5
2015-16 MEDIA KIT
Thestarphoenix.com
PRINT
Print readers have a deep emotional connection with their newspaper. Their daily morning routine
requires personal time to start their day knowing what’s happening in the world and in their city.
The Saskatoon StarPhoenix is their daily briefing on the happenings in the city and beyond, with
engaging storytelling and bold photography all contained within a fresh new design.
Primary Target Audience
HHI: $80K-$100K
• Morning readers
Marital Status: Married
• Empty-nesters
Education: Post-secondary
• Print is a habitual and lifestyle choice
Buying Power: High
• Most likely to be a Postmedia loyalist
• Highest growing audience to engage on social media
• High audience crossover with desktop
Design
Beautifully reimagined and easily navigated, the new Saskatoon StarPhoenix newspaper provides a
strong local focus up front, with insights and analysis on the news that matters to readers.
The print is a familiar experience for loyal readers, updated to an elegant new format that promotes
strong local content backed by a comprehensive daily package of national and international news in
the National Post section. It features some of the best commentary from noted columnists including
Christie Blatchford, Robert Fulford and Michael Den Tandt.
Print’s niche will be second-day headlines and analysis, the back-story, rather than breaking news.
New design formats have been created to tell stories in compelling ways and audience research will
help direct content selection.
7
WEB
2015-16 MEDIA KIT
Thestarphoenix.com
WEB
This dynamic one-stop shop for all things news is the very hub of the
Saskatoon StarPhoenix. Here readers will find breaking news twenty-four hours a
day from across the Postmedia network, from the latest headlines to sports to
entertainment, in a dynamic responsive design that is optimized for all devices.
Primary Target Audience
HHI: All
• Engaged multiple times throughout the day
Marital Status: Everyone
• Broad demographics and interests
Education: Varied
• Heavily influenced by referrals
Buying Power: Mixed
• Good audience crossover with all platforms
Design
Always on and always up-to-date, the Saskatoon StarPhoenix website is the hub of
news for our readers, providing the broadest and most comprehensive information.
The new responsive site includes navigation with tagged, indexed, and
organized content that is sectionalized for a search-driven audience.
Breaking news, analysis, opinion and features create a simple, efficient and
aesthetically pleasing experience for audiences and advertisers.
The emphasis is on local coverage, supplemented by national and international
content curated and managed by a central Postmedia news desk. Each piece
of content is optimized for the web through related links, photo galleries
and multimedia.
9
2015-16 MEDIA KIT
Thestarphoenix.com
TABLET APP
Published 7 days a week, our Saskatoon StarPhoenix tablet app features news and
information from both our print edition and website. Released in the mornings
and updated throughout the day, the tablet app features local, national and
world news, as well as articles from readers’ favourite sections such as
Business, Arts and Life, Opinion and Sports.
Primary Target Audience
HHI: $100K+
• Evening readers
Marital Status: Married
• Comfortable with technology
Education: Post-secondary
• Likely to make an online purchase
Buying Power: Very high
• Moderate social media use
and commentary
• Most read to pass time or
for general interest
Design
Complemented by photo galleries and videos, the Saskatoon StarPhoenix tablet
app delivers a comprehensive look into the day’s top stories, available first thing in
the morning while ideal for that lean back experience at the end of the day.
Available on iOS, the tablet app is identified by a new icon as well as a
new masthead, reflecting the new Saskatoon StarPhoenix brand identity.
11
TELUS
TELUS
EJ Now
EJ Now
EJ Now
EJ Now
Tattoo queen known for ‘unplugged’
technique with 49,000 followers on
Instagram, and counting…
A star is born! Cappies nominee
blows a kiss to the crowd at
the Citadel Theatre.
Tattoo queen known for
technique with 49,000 fo
Instagram, and counting
A star is born! Cappies nominee
blows a kiss to the crowd at
the Citadel Theatre.
Tattoo queen known for
‘unplugged’ technique with
49,000 followers on...
A star is born. Cap
nominee blows a k
crowd at the Citad
What will Edmonton look like in
2020? Downtown will be busier,
bigger and bolder.
What will Edmonton look like in
2020? Downtown will be busier,
bigger and bolder.
What will Edmonto
in 2020? Downtow
busier, bigger and
BioWare developers hoping
new Dragon Age game proves
BioWare developers hoping
new Dragon Age game proves
BioWare develope
new Dragon Age g
a winner with the
SMARTPHONE
2015-16 MEDIA KIT
Thestarphoenix.com
SMARTPHONE APP
Young and on-the-go, the Saskatoon StarPhoenix’s mobile audience expects their news at their fingertips.
With an emphasis on local content updated in real time, stories are crafted for the small screen with
features such as audio, video, and photos for quick snippets of information delivered with a distinct
personality and voice.
Primary Target Audience
HHI: All
• Plugged in, on-the-go audience
Marital Status: Half are Single
• Strong contingent of students and new grads
Education: High School +
• Most comfortable with new technology
Buying Power: Moderate
• Most active on social media and likely to comment
• Most likely to buy online
Design
Our redesigned smartphone app for both iPhone and Android is designed with a specific approach to
fit the unique attributes of a mobile audience and a mobile device—it’s the news, distilled for quick and
easy consumption.
The mobile app includes a live, local news service that connects readers to the crucial information
of the day—when it happens and when they need it.
It is focused on what’s happening now in Saskatoon with story summaries, pictures, maps, audio and
video elements that are optimized for sharing.
Smart, fast and up-to-date, the app is delivering a comprehensive local news experience for Saskatoon’s
mobile audiences with the quality and credibility readers have come to expect from the Saskatoon
StarPhoenix.
* The iPhone app is now
enabled for the Apple Watch.
13
AD SIZES: PRINT
TAKE OWNERSHIP
Print Ad Sizing:
To create consistency across
our brands and to simplify
campaign booking we have
adopted a modular layout.
This gives our clients flexible
advertising positions and
IN THE SPOTLIGHT
creates a better experience
for our loyal readers.
Custom Ad Sizes:
Speak to your sales
Get
representative about custom
ad size opportunities.
Get Results
W12.942 cm x H34.653 cm
GET RESULTS
FUNDAMENTALS
2015-16 MEDIA KIT
Thestarphoenix.com
Double Page
W21.680" x H20.500"
W55.067 cm x H52.070 cm
Double Page
W21.680" x H20.500"
W55.067 cm x H52.070 cm
Double Page
W21.680" x H20.500"
2/3 Horizontal
W55.067 cm x H52.070 cm
Double Page
W10.340" x H13.786"
W
20.500"
W21.680"
26.264 cm x
x HH35.016
cm
2/3
Horizontal
W
55.067
cm x H52.070 cm
W10.340" x H13.786"
W26.264 cm x H35.016 cm
2/3 Horizontal
W10.340" x H13.786"
W26.264 cm x H35.016 cm
2/3 Horizontal
W10.340" x H13.786"
W26.264 cm x H35.016 cm
1/2+
W8.242" x H14.286"
W20.935 cm x H36.286 cm
1/2+
W8.242" x H14.286"
W20.935 cm x H36.286 cm
1/2+
W8.242" x H14.286"
1/3 Vertical
W20.935 cm x H36.286 cm
1/2+
W5.095" x H13.643"
W
8.242"cmx xHH14.286"
W12.942
34.653 cm
1/3 Vertical
W20.935 cm x H36.286 cm
W5.095" x H13.643"
W12.942 cm x H34.653 cm
1/3 Vertical
W5.095" x H13.643"
Results
W12.942 cm x H34.653 cm
1/3 Vertical
W5.095" x H13.643"
1/5 Page
W4.046 x H10.214"
Get Results
W10.278 cm x H25.944 cm
1/5 Page
W4.046 x H10.214"
Get Results
W10.278 cm x H25.944 cm
1/5 Page
W4.046 x H10.214"
1/8 Page
W10.278 cm x H25.944 cm
1/5
Page
W4.046" x H6.429"
W
4.046
x H10.214"
W10.278 cm
1/8 Page x H16.330 cm
W10.278 cm x H25.944 cm
W4.046" x H6.429"
W10.278 cm x H16.330 cm
1/8 Page
W4.046" x H6.429"
Fundamentals
W10.278 cm x H16.330 cm
1/8 Page
W4.046" x H6.429"
Fundamentals
W10.278 cm x H16.330 cm
Frequency Special
W4.046" x H4.286"
Fundamentals
W10.278 cm x H10.886 cm
Frequency Special
W4.046" x H4.286"
Fundamentals
W10.278 cm x H10.886 cm
Frequency Special
W4.046" x H4.286"
Big
Box*
W10.278 cm x H10.886 cm
Frequency Special
W4.046" x H2.857"
W10.278
4.046"
x xHH4.286"
W
cm
7.257 cm
Big
Box*
W10.278 cm x H10.886 cm
W4.046" x H2.857"
W10.278 cm x H7.257 cm
Big Box*
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cm
00"
cm
00"
cm
86"
00"
cm
cm
86"
cm
86"
cm
86"
cm
6"
cm
6"
cm
6"
cm
3"
6"
cm
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3"
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3"
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Full Page
W10.340" x H20.500"
W26.264 cm x H52.070 cm
Full Page
W10.340" x H20.500"
W26.264 cm x H52.070 cm
Full Page
W10.340" x H20.500"
2/3 Vertical
W26.264 cm x H52.070 cm
Full Page
W8.242" x H17.071"
W
10.340" x H20.500"
W20.935 cm x H43.360 cm
2/3
Vertical
W
26.264
cm x H52.070 cm
W8.242" x H17.071"
W20.935 cm x H43.360 cm
2/3 Vertical
W8.242" x H17.071"
W20.935 cm x H43.360 cm
2/3 Vertical
W8.242" x H17.071"
W20.935 cm x H43.360 cm
1/2
Horizontal
W10.340" x H10.214"
W26.264 cm x H25.944 cm
1/2 Horizontal
W10.340" x H10.214"
W26.264 cm x H25.944 cm
1/2 Horizontal
W10.340" x H10.214"
1/4
Horizontal
W26.264 cm x H25.944 cm
1/2
Horizontal
W10.340" x H5.071"
W26.264
10.340"
x HH12.880
10.214"
W
cm x
cm
1/4
Horizontal
W26.264 cm x H25.944 cm
W10.340" x H5.071"
W26.264 cm x H12.880 cm
1/4 Horizontal
W10.340" x H5.071"
W26.264 cm x H12.880 cm
1/4 Horizontal
W10.340" x H5.071"
1/2 Double Page
W21.680" x H10.214"
W55.067 cm x H25.944 cm
1/2 Double Page
W21.680" x H10.214"
W55.067 cm x H25.944 cm
1/2 Double Page
W21.680" x H10.214"
3/5
Vertical
W
55.067
cm x HPage
25.944 cm
1/2
Double
W6.144" x H20.500"
W
21.680" x H10.214"
W15.606 cm x H52.070 cm
3/5
Vertical
W
55.067
cm x H25.944 cm
W6.144" x H20.500"
W15.606 cm x H52.070 cm
3/5 Vertical
W6.144" x H20.500"
W15.606 cm x H52.070 cm
3/5 Vertical
W6.144" x H20.500"
W15.606 cm x H52.070 cm
1/2 Vertical
W5.095" x H20.500"
W12.942 cm x H52.070 cm
1/2 Vertical
W5.095" x H20.500"
W12.942 cm x H52.070 cm
1/2 Vertical
W5.095" x H20.500"
1/4
Vertical
W12.942 cm x H52.070 cm
1/2
Vertical
W5.095" x H10.214"
W12.942
5.095"cmx xHH20.500"
W
1/4
Vertical 25.944 cm
W12.942 cm x H52.070 cm
W5.095" x H10.214"
W12.942 cm x H25.944 cm
1/4 Vertical
W5.095" x H10.214"
W12.942 cm x H25.944 cm
1/4 Vertical
W5.095" x H10.214"
3/4 Page
W10.340" x H15.357"
W26.264 cm x H39.007 cm
3/4 Page
W10.340" x H15.357"
W26.264 cm x H39.007 cm
3/4 Page
W10.340" x H15.357"
W26.264 cm x H39.007 cm
3/4 Page
W10.340" x H15.357"
1/6 Page
W5.095" x H6.786"
W12.942 cm x H17.236 cm
1/6 Page
W5.095" x H6.786"
W12.942 cm x H17.236 cm
1/6 Page
W5.095" x H6.786"
1/10 Page
W12.942 cm x H17.236 cm
1/6
Page
W2.997" x H6.786"
W
5.095"
H17.237
6.786"cm
W7.613 cm x
xH
1/10 Page
W12.942 cm x H17.236 cm
W2.997" x H6.786"
W7.613 cm x H17.237 cm
1/10 Page
W2.997" x H6.786"
W7.613 cm x H17.237 cm
1/10 Page
W2.997" x H6.786"
1/7 Horizontal
W5.095" x H5.857"
W12.942 cm x H14.877 cm
1/7 Horizontal
W5.095" x H5.857"
W12.942 cm x H14.877 cm
1/7 Horizontal
W5.095" x H5.857"
Regular Banner
W12.942 cm x H14.877 cm
1/7
Horizontal
W10.340" x H2.857"
W
5.095"
x xHH5.857"
W26.264 cm
7.257 cm
Regular Banner
W12.942 cm x H14.877 cm
W10.340" x H2.857"
W26.264 cm x H7.257 cm
Regular Banner
W10.340" x H2.857"
W26.264 cm x H7.257 cm
Regular Banner
W10.340" x H2.857"
1/7 Vertical
W4.046" x H7.357"
W10.278 cm x H18.687 cm
1/7 Vertical
W4.046" x H7.357"
W10.278 cm x H18.687 cm
1/7 Vertical
W4.046" x H7.357"
Hanging Banner
W10.278 cm x H18.687 cm
1/7
Vertical
W10.340" x H1.429"
W
4.046"
x xHH7.357"
W26.264 cm
3.630 cm
Hanging Banner
W10.278 cm x H18.687 cm
W10.340" x H1.429"
W26.264 cm x H3.630 cm
Hanging Banner
W10.340" x H1.429"
W26.264 cm x H3.630 cm
Hanging Banner
W10.340" x H1.429"
1/16 Page
W2.997" x H4.286"
W7.613 cm x H10.886 cm
1/16 Page
W2.997" x H4.286"
W7.613 cm x H10.886 cm
1/16 Page
W2.997" x H4.286"
Correction/Teaser
W7.613 cm x H10.886 cm
1/16 Page
W1.948" x H2.286"
W4.949
2.997"
4.286"
W
cm x
x HH5.806
cm
Correction/Teaser
W7.613 cm x H10.886 cm
W1.948" x H2.286"
W4.949 cm x H5.806 cm
Correction/Teaser
1/2 Banner
W5.095" x H2.857"
W12.942 cm x H7.257 cm
1/2 Banner
W5.095" x H2.857"
W12.942 cm x H7.257 cm
1/2 Banner
W5.095" x H2.857"
2x2
W12.942 cm x H7.257 cm
1/2
Banner
W1.948" x H1.429"
W
5.095"
x H2.857"
W4.949
2 x 2 cm x H3.630 cm
W12.942 cm x H7.257 cm
W1.948" x H1.429"
W4.949 cm x H3.630 cm
2x2
Ticker Banner*
W10.340" x H0.714"
W26.264 cm x H1.814 cm
Ticker Banner*
W10.340" x H0.714"
W26.264 cm x H1.814 cm
Ticker Banner*
*TW
icker
Banner andx
BigHBox
unavailable
10.340"
0.714"
for
A1 sections.
Forxinside
sections,
W26.264
cm
H1.814
Ticker Banner* cm
please contact a Sales Rep.
W10.340" x H0.714"
W26.264
W7.613
cm x H12.880 cm
cm x H17.237 cm
W12.942
cm x H25.944 cm
W26.264
cm x H7.257 cm
W26.264
cm x H39.007 cm
1/3 Horizontal
W10.340" x H6.786"
W26.264 cm x H17.236 cm
1/3 Horizontal
W10.340" x H6.786"
W26.264 cm x H17.236 cm
1/3 Horizontal
W10.340" x H6.786"
W26.264 cm x H17.236 cm
1/3 Horizontal
W10.340" x H6.786"
W26.264
cm x H17.236 cm
W26.264
cm x H3.630 cm
W26.264
cm x H1.814 cm
15
AD SIZES: DIGITAL
Standard Leaderboard
Standard Leaderboard
728 x 90
728 x 90
Standard Billboard
Standard Billboard
970 x 250
970 x 250
WEB AD SIZES
Premium Leaderboard
Premium Leaderboard
1200 x 90
1200 x 90
Standard
StandardLeaderboard
Leaderboard
Premium Billboard
728
728x x90
90
Premium Billboard
1200 x 250
1200 x 250
Tallblock
Tallblock
300 x 600
300 x 600
Catfish
Digital AdCatfish
Sizing:x 60
970
970 x 60
To create consistency across
Standard
StandardBillboard
Billboard
970
970x x250
250
our brands and to simplify
campaign booking we have
Catfish
Catfish
Pre-Roll
Pre-Roll
970
970x x60
60
.7 - .15 - .30 secs
.7 - .15 - .30 secs
standardized our ad units.
Pushdown
Pushdown
This allows our
clients to
970
x 90 / 970 x 415
970creative,
x 90 / 970 x 415
develop innovative
Standard Leaderboard
728 x 90
while ensuring a superior
user-experience for our readers.
Custom Ad Sizes:
Wallpaper
Wallpaper
Filmstrip
300 x 600
300
600
representative
about x
custom
Speak to yourFilmstrip
sales
Pushdown
Pushdown
970
970xBillboard
x90
90/ /970
970x x415
415
Standard
970 x 250
ad size opportunities.
Catfish
Filmstrip
Filmstrip
970 x 60
300
300x x600
600
Big Box
Big Box
300 x 250
300 x 250
TABLET
AD SIZES
Pre App
Pre
App
Interstitial
Interstitial
320 x 480**
320 x 480**
Banner
Banner
320 x 50
320 x 50
Mobile opt only
Mobile opt only
Adhesion
Adhesion
320 x 50
320 x 50
Mobile opt only
Mobile opt only
Pull
Pull
320 x 50
320 x 50
Mobile opt only
Mobile opt only
Slider
Slider
320 x 50
320 x 50
Mobile opt only
Mobile opt only
2015-16 MEDIA KIT
Thestarphoenix.com
Pushdown
970 x 90 / 970 x 415
SMARTPHONE
AD SIZES
Banner Ad
Banner Ad
768 x 90 |
768 x 90 |
1024 x 90
Filmstrip
1024 x 90
300 x 600
Big
BigBox
Box
Page Ad
300
300x x250
250 Full
Full Page Ad
768 x 1024 |
768 x 1024 |
1024 x 768
1024 x 768
Pre
PreApp
Ap
Intersti
Inters
320
320x x4
Banner
Banner
Big Box
320
320x x50
50
300 x 250
Mobile
Mobileopt
optonly
only
Adhesio
Adhesi
Pre App320
320x x5
Interstitial
Mobile
Mobileo
320 x 480**
** Refer to detailed Specs
Banner
Pull
Pull
Adhesion
Slider
Slider
Big Box
Big Box
300 x 250
300 x 250
d
Big Box
300 x 250
Premium Billboard
Top Layer Ad
Top Layer
Ad x 250
1200
up to 1000 x 1000
up to 1000 x 1000
Master/Companion
728 x 90 + 300 x 250
Tallblock
Portrait
Portrait300 x 600
300 x 1050
300 x 1050
Top Layer Ad
up to 1000 x 1000
Premium Leaderboard
1200 x 90
Big Box
300 x 250
Pre-Roll
Home Page
Takeover*
Home Page
Takeover*
.7 - .15
- .30 secs
Premium Billboard
1200 x 250
Master/Companion
728 x 90 + 300 x 250
Wallpaper
Tallblock
300 x 600
Top Layer Ad
up to 1000 x 1000
Portrait
300 x 1050
Home Page Takeover*
* A variety of HPTO advertising opportunities
are available including video pre-roll and
channel takeovers.
Portrait
300 x 1050
Pre-Roll
.7 - .15 - .30 secs
Small Box
Small Box
235 x 196
235 x 196
Home Page Takeover*
Wallpaper
App
d
erstitial
d
0 ||x 480**
esion
x 50
ile opt only
er
Premium Leaderboard
Master/Companion
1200 x 90
Master/Companion
728 x 90 + 300 x 250
728 x 90 + 300 x 250
Pre App
Banner Ad
Pre
App
Interstitial
Interstitial
768 x 90 |
768 x 1024 |
768
x
1024
|
1024 x 768 1024 x 90
1024 x 768
Banner Ad
768 x 90 |
1024 x 90
Small Box
Full Page
Ad
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AUDIENCE TARGETING
Extensive reach and hyper-local targeting options are available to you through our proprietary audience targeting
and analytics services. Print, web, smartphone and tablet each provide unique user-experiences throughout the day.
Whether it’s flipping through the newspaper in the morning, or swiping through content at night, our four platforms
deliver engaging marketing solutions that connect with your audience.
Standard Targeting
Geography
Context
Sponsorship
Technology
• National
• News Brand
• Takeover
• Language
• Provincial
• Homepage
•Homepage
• Manufacturer
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• Section
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• Sub-section
•Sub-section
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Audience Buying Solutions
Behavioural
Your customers’ interests are diverse, but marketers can capture the right audience even outside traditional
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Retargeting
Sometimes consumers don’t convert right away. That’s why we offer retargeting opportunities to drive your
customers through the conversion funnel. Retargeting allows us to tag users and advertise to them again,
after they have expressed interest in your brand.
2015-16 MEDIA KIT
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Geography
Canada is the second largest country in the world, but don’t be intimidated by the geography!
We can reach your audience whether they’re located in the vast concrete canyons of the city,
the picturesque rolling hills of the prairies, or the beautiful shorelines of the coasts.
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to reach your audience at the particular time of day you desire.
Content Targeting - Site
Our network offers award-winning content all across the country. Advertisers can reach key
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Content Targeting - Section
Our channel targeting allows advertisers to put their ads in front of their customers alongside
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Segmentation
Our proprietary first-party data provides accurate and reliable targeting based on interest
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Using an algorithm, identify groups of users who exhibit similar traits to those who have visited
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Target Postmedia’s audience off-network.
Programmatic Buying
Leverage technology to place bids on open market impressions.
19
IND OF
NDELA
one-of-a-kind
creations E5
Instruments made from recycled items
make for uniquely beautiful music E1
CONTENT THE MIND OF
NEWS
p o l i t i cs
O t taWa c I t I Z e N e Sta b L I S H e d I N 1 8 4 5
MANDELA
hats on
one-of-a-kind
Reach the right audience at the right time with the right message. The Saskatoon StarPhoenix
offers a variety
creations E5
Isn’t it ironic?
of content
Duffy
ducks to align with your advertising needs.
S a t u r d a y, d e c e m b e r 7, 2 0 1 3
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about housing
allowance A3
The man who
e Sta b L I S H e d I N 1 8 4 5
News
Whether
it’sSouth
happening
in the city or the province, the Saskatoon StarPhoenix’s awardled
Africa
Everything you
need to know
about the LRT
plan A6
of apartheid
winningout
journalists
bring topnotch news, business coverage, local commentary and
p o l i t i cs
Isn’t it ironic?
Duffy ducks
questions
about housing
allowance A3
you
city
Everything you
need to know
about the LRT
plan A6
stop to that kind of thing by troublesome judges who feel their independence,” Ontario Court Justice
Peter Coulson said after sentencing
a crack addict who had stolen seven
chocolate bars to eight days in jail.
“I have ruled that he not have to pay
the Victim Fine Surcharge. Let the
chips fall where they may.
“The bureaucrats may feel that
it happens anyway no matter what
the judge says,” said Coulson.
That same day, another judge invited a lawyer to make a constitutional challenge to the new law.
The 31-year-old man, who had
just pleaded guilty to stealing a
bottle of rum from the LCBO, had
no means to pay the $100 victim
fine surcharge, said his lawyer.
“If I granted him 50 years to pay
that victim fine surcharge, would
that appropriately reflect the ends
of justice?” asked the judge.
“Did you say 50 years?” asked the
federal prosecutor to laughter.
THE MIND OF
city
NEWS
that doubled surcharge
ms not being enforced
enly rebelling
e government
surcharge inms and made
anyone coning offenders
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ing it at all.
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Five getaways
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the SASKATOON STARPHOENIX
forget about
Wayne
winter K1 Scanlan
sizes up the
Senators ahead of
the NHL’s trade
deadline C1 soccer
MANDELA
was
as ‘clever
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to your
doorstepas
every day.
he was virtuous,
as cunning as
Youhe was bold’ A17
The troubled
This section
focuses on creating a great quality of life in Saskatoon, from the vibrant
hebest in dining and entertainment. Look here for coverage of movies,
culturalcountry
scene
to the
The
man
who
leaves
music,led
celebrities,
recipes,
fashion, travel and home décor.
South Africa
behind A19
out of apartheid
Comment A24
was as ‘clever as
Sports
he was virtuous,
From the Saskatchewan Roughriders to the NHL to local teams like the Huskies and
as cunning as
Hilltops,
Saskatoon
StarPhoenix sports section has the scores, statistics and stories
hethe
was
bold’ A17
to keepThe
you in
the game.
troubled
country he
leaves Post in the Saskatoon StarPhoenix
National
behind A19
A comprehensive
package of national and international news, commentary and analysis
Comment A24
D E NI S FAR R E L L , T hE A S SocI AT ED P R ES S F I L ES
along with provocative, insightful columns powered by the National Post.
Ottawa,
Gatineau
mayors seek
NCC seats
JuDgEs sNub
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CONTENT
s e e j u d G e S o n A4
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Tom Finney,
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Thestarphoenix.com
finds himself on
his pilgrimage
in Japan B1
A n d r Ew S Ey m o u r
D E NI S FAR R E L L , T hE A S SocI AT ED P R ES S F I L ES
The NCC doesn’t know enough
about local affairs and is getting
in the way of progress, the mayors
of Ottawa and Gatineau charged
Wednesday, and putting them on
its board is their solution.
After their first formal meeting
since Gatineau’s Maxime Pedneaud-Jobin was elected last fall, he
and Ottawa Mayor Jim Watson
emerged with a list of grievances,
from “relentless obstruction in the
City of Ottawa’s efforts to create a
world-class transit system for the
National Capital Region” to the
“unilateral decision to close Rue
Gamelin”
Gatineau.
dAv i d rin
E Ev
E ly They signed
it
o tand
ta W asent
C I t Iit
Z eto
n Prime Minister Stephen Harper, demanding reforms
that
start with
adding
an
The should
NCC doesn’t
know
enough
elected
official
from each
counabout local
affairs
and city
is getting
cil
to
the
15-member
NCC
board.
in the way of progress, the mayors
Baird,
the
ministercharged
responofJohn
Ottawa
and
Gatineau
sible
for the commission,
gave the
Wednesday,
and putting them
on
idea
a chilly
reception.
its board
is their
solution.
s e After
e M AY Otheir
R S o nfirst
A5 formal meeting
since Gatineau’s Maxime Pedneaud-Jobin was elected last fall, he
Ottawa,
Gatineau
mayors seek
NCC seats
2015-16 MEDIA KIT
o bs e rv e r
Tory law that doubled surcharge
for victims not being enforced
o t ta W a C I t I Z e n
Ottawa judges are openly rebelling
against a Conservative government
law that doubled a surcharge intended to help victims and made
them mandatory for anyone convicted of a crime, giving offenders
up to 60 years to pay the fine or — in
one case — not ordering it at all.
Judges are essentially thumbing their noses at the new law,
made mandatory on Oct. 24, that
removed the court’s discretion to
waive the fee if the person couldn’t
afford to pay it. The change was part
of the Conservative government’s
Increasing Offenders Accountability
and
A nfor
d r Victims
Ew S EyAct,
mou
r followed
complaints
o t ta W a C I t I Z eby
n victims’ rights advocates that judges were waiving
the
surcharge
freely. rebelling
Ottawa
judges too
are openly
“I’m told
it is fully automatic,
that
against
a Conservative
government
these
troublesome
judges
have been
law that doubled a surcharge
inrelieving
it and not
charging
tended toagainst
help victims
and
made
it,
so the
government
to put
a
them
mandatory
for likes
anyone
convicted of a crime, giving offenders
up to 60 years to pay the fine or — in
stop to that kind of thing by troublesome judges who feel their independence,” Ontario Court Justice
Peter Coulson said after sentencing
a crack addict who had stolen seven
chocolate bars to eight days in jail.
“I have ruled that he not have to pay
the Victim Fine Surcharge. Let the
chips fall where they may.
“The bureaucrats may feel that
it happens anyway no matter what
the judge says,” said Coulson.
That same day, another judge invited a lawyer to make a constitutional challenge to the new law.
The 31-year-old man, who had
just pleaded guilty to stealing a
bottle of rum from the LCBO, had
no means to pay the $100 victim
fine
his lawyer.
stopsurcharge,
to that kindsaid
of thing
by trouble“If I judges
grantedwho
himfeel
50 years
pay
some
theirto
indethat
victim Ontario
fine surcharge,
would
pendence,”
Court Justice
that
appropriately
reflect
the
ends
Peter Coulson said after sentencing
of
justice?”
asked
a crack
addict
who the
hadjudge.
stolen seven
“Did youbars
say 50
asked
the
chocolate
to years?”
eight days
in jail.
federal
prosecutor
laughter.
“I have ruled
that heto
not
have to pay
sthe
e e Victim
j u d G e S Fine
o n A4
Surcharge. Let the
chips fall where they may.
“The bureaucrats may feel that
JuDgEs sNub
NEw FEEs
SportS
Tory law that doubled surcharge
for victims not being enforced
H o c k ey
Wayne Scanlan
sizes up the
Senators ahead of
the NHL’s trade
deadline C1 soccer
Farewell to Sir
Tom Finney,
the greatest
Englishman to
lace
boots C5
H o con
k ey
Wayne Scanlan
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Phone: 306-657-6213
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CONTACTS
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