May 2014

M OVIE
AND TELEVISION REVIEW AND CLASSIFICATION BOARD
MTRCB Newsletter
MAY 2014
IN THIS ISSUE
MTRCB Brings
Matalinong Panonood
Forum in the Business
Sector at San Miguel
Corporation
Matalinong Panonood
para sa Pamilya nina
Juan at Juana Goes to
the City of Golden
Friendship
Chairman Toto
Villareal Visits the
Classification and
Ratings Administration
(CARA) - Motion
Picture Association
of America (MPAA)
Chairman Toto Talks
about Matalinong
Panonood’s
Adjudicatory Aspect
among Law Students
MTRCB Building
No. 18, Timog Avenue,
Quezon City
376-7380/376-7383
mtrcb.gov.ph
[email protected]
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MTRCB Brings Matalinong Panonood Forum
in the Business Sector at San Miguel Corporation
The Movie and Television Review and Classification Board
successfully brought its Matalinong Panonood Forum: Para sa Pamilya nina Juan at Juana campaign to the business sector by
holding a ratings awareness and media literacy workshop at San
Miguel Corporation (SMC).
The workshop was held on 23 May 2014 at the San Miguel
Head Office in the Ortigas Business District. Sixty (60) officers
and employees, from the different departments and offices,
actively participated in the said forum.
Chairman Eugenio Villareal led the MTRCB team composed of
Board Members Bobby Andrews, Jackie Aquino-Gavino, Liezl
Martinez, Leah Navarro, Gladys Reyes, and Jay Revistir. Also
attending as observers were Board Members Mario Hernando
and Marra Lanot
Gracing the event were SMC Corporate Affairs Vice President
Kin Lichauco and Asst. Corporate Secretary Atty. May Tan, as well as San Miguel Yamamura
Training Development Manager Obet Policarpio, all of whom expressed their full support for
the Agency’s efforts to empower all sectors of society towards age-appropriate media and entertainment and audience sensitivity.
The forum took on an informal and intimate tone, much
like SMC’s usual brown bag information sessions. Board
Member Liezl Martinez talked on the Revised TV Classification, while Board Member Bobby Andrews discussed the
Revised Film Classifications.
Board Member Gladys Reyes conducted a role-playing
workshop where participants were able to act out television
roles and determine classification ratings they saw fit.
Board Member Gladys Reyes during the mini workshop and open forum.
Chairman Villareal and Board Member Leah Navarro concluded the evening by stressing the importance
of audience empowerment and age-appropriate TV programs and films to protect the vulnerable sectors like children, women, senior citizens and PWDs.
Empowered by the workshop, the participants selected to
view the “maindie” film On the Job directed by Erik Matti
right after.
Say Cheese! Group Picture with MTRCB and SMC’s
Officers and Employees.
The forum was organized under the inspiration of SMC Chairperson Ramon S. Ang and LRC
member (Ret.) Col. Ariel Querubin.◘
MTRCB Newsletter
MAY 2014
Matalinong Panonood para sa Pamilya nina Juan at Juana
Goes to the City of Golden Friendship
The Movie and Television Review and Classification Board (MTRCB) conducted its Matalinong Panonood campaign in Cagayan de Oro City (CDO) on 16-18 May 2014.
The people from the City of Golden Friendship, led by Mayor Oscar Moreno,
warmly welcomed the MTRCB team (composed of Board Members Jay Revestir,
Cecilia Nubla, Patrocinia Binungcal, Carmen Musngi, Marra Lanot, Executive Director Victoriano Muring Jr, Chief Legal Counsel Atty. Jonathan Presquito, and
Chief Registration Officer Atty. Ann Nemenzo) in a lunch meeting with the city’s
Regulatory and Complaint Board Chairperson Atty. Veda Joy Elot and Chairperson
on Anti-Pornography Councilor Bong Lao. The team also paid a courtesy visit to
Archbishop Antonio Ledesma, SJ of the Metropolitan Archdiocese of Cagayan de
The MTRCB team with CDO Mayor Oscar Moreno.
Oro.
The Matalinong Panonood event was made of four fora and various informational activities which addressed the locality’s different sectors. Attending were youth,
women, government, media, and religious institutions, largely through the initiatives of Sr. Gina Rama and Sr. Rose Agtarap, of the Society of St. Paul.
On 17 May, the Matalinong Panonood Forum: Para sa Pamilya nina Juan at Juana was
conducted both at the Tourism Hall of Cagayan de Oro City Hall and Patrick Cronin
Formation Center.
Matalinong Panonood Forum at the Tourism Hall of
Cagayan de Oro City Hall.
The forum at the Tourism Hall was attended by almost 60 participants coming from the
Local Government Unit (LGU), Oro Press Club, Regulatory and Complaint Board,
Basic Ecclesial Community, Family Life Apostolate, and pastoral workers and youth
from different parishes.
During the Open Forum at Patrick Cronin
Formation Center.
On the other hand, sixty five (65) catechists actively joined the forum at Patrick Cronin
Formation Center.
On 18 May, two (2) other fora were conducted. These were attended by participants from the Women Religious and Association of Pauline Cooperators at Centro
Camaman-an and youth from Our Lady of Mt. Carmel Parish.
As part of its information dissemination, the team also had television and radio
guestings in different stations like ABS-CBN, GMA, Bombo Radyo, DXCC, Magnum Radio, MOR, and Radio Ultra.
Matalinong Panonood Forum held at Centro Camaman-an
was attended by various church lay leaders mostly women.
True to its name, the city of Cagayan de Oro and MTRCB have built a golden friendship that will continually strengthen
and promote Matalinong Panonood para sa Pamilya nina Juan at Juana.◘
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MTRCB Newsletter
MAY 2014
Chairman Toto Visits the Classification and
Ratings Administration (CARA) - Motion Picture
Association of America (MPAA)
Chairman Villareal Talks about
Matalinong Panonood’s Adjudicatory
Aspect among Law Students
The Movie and Television
Review and Classification
Board (MTRCB) Chairman
Eugenio “Toto” Villarreal recently visited the Classification and Ratings Administration (CARA) - Motion Picture
Association of America, Inc.
(MPAA) at the latter's
From Left to Right: Sr. Vice President for the Advertising
Sherman Oaks, California ofAdministration Marilyn Gordon, MTRCB Chairman
Eugenio Villareal, and CARA Chairperson Joan Graves.
fice. On hand for the 15 May
2014 meeting were CARA’s Chairperson Joan Graves and ViceChairperson (and MPAA SVP for Advertising) Marilyn Gordon.
Chairperson Eugenio “Toto”
Villareal recently conducted a
seminar at the Ateneo Law
School integrating into the
Introduction to Law, a talk on
“Matalinong Panonood’s Adjudicatory Aspect.” The Chairperson highlighted the success of the MTRCB’s
adoption of the “Best Practices Conferences” as a
mode of Alternative Dispute Resolution (ADR).
During the conference, the parties exchanged information as to the
legal nature, mandate and philosophy, methodology, and stakeholder
-related best practices of the respective organizations.
According to Chair Toto, “The Board is ‘also’ a quasi
-judicial agency which hears and adjudicates cases involving violation of Presidential Decree No. 86 and its
implementing rules, regulations, guidelines, circulars and
other issuances.” He added that Best Practices Conference is a less adversarial mode of resolving complaints; it normally involves a less grave incident of
impropriety in media content. It is inquisitorial in
nature and focuses on “responsible” problemsolving.
Unlike MTRCB which is a government agency, CARA is a private
ratings board operating under the MPAA. The MPAA is a non-profit
corporation composed of producers and distributors of motion pictures and (even) television programs. A trade organization, the
MPAA is supported by Warner Bros., Fox, Miramax, Disney, Sony, Proving that “Best Practices Conference” is an efand Paramount (cf. Burr, S. Entertainment in a Nutshell, 3rd ed., fective mode of conflict resolution, among the
thirty eight (38) cases filed from January to De2013).
cember 2013 before the MTRCB Hearing and AdUnlike MTRCB’s three-man rating committee on film review, judication Committee, thirty two (32) cases were
CARA’s initial rating committee is made up of 10-13 parents, who resolved through Best Practices Conferences while
eventually vote on an appropriate rating: G, PG, PG-13, R, or NC- six (6) cases were resolved through Adjudication
17. CARA raters qualify as such principally because they are parents. proper.
Notwithstanding some deviations as to organization and methodology, both the MTRCB and CARA believe in what is often described Earlier, in April 2014, Chairperson Villareal also
as the basic mission of the rating system: offering parents some ad- delivered an MCLE-credited lecture entitled
vance information about movie content so that they can determine “Media and the Legal Profession and their Impact on the
what movies they want their children to see or not to see (Burr, id.). Dynamics of Audience Sensitivity (Legal Ethics Meets
Matalinong Panonood) at the UP Law Center. This
MTRCB and CARA agreed to explore more ways of exchanging latter talk was inspired by fairly recent proceedings
views and resources for better industry-based self-regulation and involving the program “Unang Hirit” and the unsaclassification towards age-appropriate and audience-sensitive media vory remarks made by a host versus a member of
and entertainment content. Mesdames Graves and Gordon ex- the Philippine Bar.◘
pressed their appreciation to Chairman Villareal for visiting the
MPAA office.
Also present was Ms. Maura Kawai, Senior International Trade Specialist of the U.S. Department of Commerce based in Los Angeles. It
was Ms. Kawai, together with Ms. Yna Quiambao of the U.S. Embassy in Manila, who arranged Chairman Villareal’s meeting with his
CARA-MPAA counterparts.◘
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MTRCB Newsletter
MAY 2014
MOVIE CLASSIFICATION RATINGS
Revised Classification
System for Movies.
Movie Rating System.
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MTRCB Newsletter
MAY 2014
MTRCB’s Major Final Output Accountability Report Card for Fiscal Year 2013
(From AO 25 Inter-Agency Task Force)
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