Of Losers and Moles
Transcription
Of Losers and Moles
@tthoughwemaynotagreewithMarshallMcluhanthatthemediumitself the various media influthe message, rr" ,tiff recognize the waYs that the world' altering our of i'i'io" o" ence us, touching our emotions, Ihaping effects of film and telethe debate lives. The essays i" thr;;i-t;pt"r'expllre"attd ffitS the Press on the ways we imagvision, music and advertising, vide'o games and t6ose images. Surely we are from ine the world and thm conlirrct ori, iirr"t reveal to us' The questions they influenced by media i*ug"t, by,the "reality" influences in our lives, other the become how extensive is"tl.re influ"nce, given it? about unJ*nut, if anything, can or should we do cartoon' Cartoons are not The chapter opens with a PoPyl" medium: the our thinking. Powerful shape to just a laugh; they present a rrie# oi life and seek print media-newspapers andmagazines-in have studied visuals in the form of photographs and idvertisements. You Kilbourne's analysis of examine Chapter 5. Apply yorrik to*ledge when you advertising--u"a in" ads that accomPany her essay' messages also come to us in the Pm&ft xAst rqffi *{,} ffi sTlffi rs$ l..llow"real"are"reality"shows?Doesitmatteriftheyarescripted? ,,see,, media outlets around the world 2. How accurate is our p,",, .o,".uge? Doviewers? How do bloggers offer another and show the same #orldview to their useful waY of seeing our world? 3.Howdofilmsreflectourworldandalsoshapeourimageofthatworld? rock, gangsta rap) tell us about 4. What do *r" ,ruriorr ior*, or music (iazi, preference tell us about ourselves u..a o,, *orld? \Atrhat does your music you? world? How realistic How does advertising shape our images of the are "realistic"? those images? Do we want ads to be 6. Whatstandardsofreiiability,objectivity'andfaimessshouldbesetforthe the story -"iirZ Wf,, t,if anydistortions are acceptable because they make more comPelling? to Sr sh OF LOSERS AND MOLES: YOU iirukEAr-rw al - -. w Jusr wRrrF!-lI!F!13 Nf;RRICK 5PH16I.IT ,*r.O+"'rhtis,ashetellsusinhisessay'arealityTVwriterbasedinLosAngeles' or supervising story producer' His with a dozen TV series toii' tt"ait, as stoiy writer scoop on the reality .f ;;i,ty TV;n"*. *u, published in the washington Post, July 24,200s. knmw pRHRfil{*lhl$ &Uf;$nANS Do you enioy watehing reality TV.rhryws**r are the reason$ What shows? these tn*i*tltt* o*onin *tro do? Why *o fou*"t Ir"jlrv given for enioying these types of TV shows? Acoupleofsummersago,lfoundmyselflivingoutahighschoolfantasy.l Mexican beach in Playa del was running across an"-n5"white sanis of a 346 a Iti d d t I I I CHAPTER 15 The Media: lmage and Realitlr Carmen, chasing after stunning Playboy playmate Angie Everhart. As her bright orange bikini disappeared into the Caribbean surf, I closed my eyes and smiled-then quickly snapped back to reality. I was there as a writer for ABC's "Celebrity Mole: Yucatan," and my job was to find out what Everhart was saying about the showt other beauty, former MTV VJ Ananda Lewis. Would they be dueling divas, headed for a catfight by day's end? I needed to find out. So I sighed, put on the earpiece that picked up the two women's microphones, and began taking notes. Reality TV writers like me are at the heart of a lawsuit filed by the Writers Guild of America, West about two weeks ago. On behalf of 12 such scribes, the union is charging four reality production companies and four networks with unfair labor practices, including providing pay and benefits far below those earned by writers of traditional drama and sitcoms. The suit says a lot about the rise of reality TV, a formerly disreputable format that last year contributed half of the 20 top-rated shows on TV. But in hearing about it, I imagine that people across America were asking the same question members of my own family have voiced ever since I started down this career path: "How exactly do you write reality? lsn't it already real?" Yes, Grandma, it is-in all its undigested, contextless, boring glory. What do is shape that mass into something that'll make viewers want to tune in week after week. Like a journalist, I sniff out what I thinkthe story will be, then craft the interviews or situations that'll draw it out. Like a paperback writer, l'm all about highlighting character and plot. Simply put, drama is the pursuit of a goal, with obstacles. Both by developing promising story lines and by pulling out the zingy moments burned in hours upon hours of ho-hum footage, reality TV writers like me-who go under various titles, including story editor and story producer-create it. As I tell my family, having a reality TV show without writers would be like having a countertop of cake ingredients but no idea how to put them together. So, yes, I consider myself a writer. My voyage into reality TV began by accident. Seven years ago, I was new to Hollywood, and sure that I was destined to direct the next film version of Superman. But by the time I finished my first fresh-out-of-film-school internship with DreamWorks' Mark Gordon Productions, I was both slightly peeved about not meeting Steven Spielberg and badly in need of a paying job. Luckily, a friend of a friend was looking for production assistants to work on World's Most Amazing Videos. Hired for roughly $400 a week (and on top of the world I about it), I was quickly promoted to logger-basically the guy who looks throughallthe footage and makes notes on what happens and when. That led to a job at a new company, Actual Reality Pictures, which would end up completely redirecting my career. Actual Reality is the production company of Academy Award nominee R. J. Cutler, whose documentary The War Room followed Bill Clintont 1992 presidential campaign. The building was an intellectual hothouse, packed with scores of lvy League grads who loved nothing more than to ruminate over the most minuscule story points. As we worked on Cutlert latest project, a docudrama about suburban Chicago teens called American High, stafl meetings 347 348 SECTION 5 A COLLECTION OF READINGS were virtual master classes in narrative structure. Whole walls of multicolored index cards were dedicated to the deconstruction of an episode, inviting constant rearranging until the optimal narrative was found. And through it all, Cutler, the faintly aloof, greatly admired genius among us, wandered the office hallways yelling, "What! the story?!" My job was to rummage through film footage iooking to answer that question. Apparently, our process worked: American High went on to win an Emmy. , After I left Actual Reality, I would never again encounter that type of intense, academic scrutiny of story structure. I had risen through the ranks, though, from logger to story assistant to story producer, overseeing other writeis. So I ended up going to work on a whole slew of reality TV shows, both Nielsen-topping and not, includin g The Bachelor, The Mole, The Surreal Life, The Beneiactoiand The Biggest Loser. On every one of them, whether lwas dealing with desperately weeping single gals or former parachute pant wearer MC Hammer, the main question was always the same: "what is the story?" r Some of the crafting of these shows took place on set, as on "Celebrity Mole: Yucatan." While iilming is taking place, writers keep track of all the issues that may arise and anticipate which will yield the strongest narrative. Teams of us are on location, assigned to different characters. The uniform: a good pen, steno notepads, an audio monitoring device (to.overhear comi-rents and conversations), a digital watch, walkie-talkies and a comfortable pair of shoes-in case anyone takes off running. We typically stand within earshot of what's being filmed, noting mumbled quips, telling looks and memorable exchanges. Ai the end of the day, we all regroup, comPare notes and decide which stories have evolved, or are evolving. These are the situations to which we'll pay particular attention, and in the days following, we'll make sure the right inierview questions are asked to round out what appear to be the prom'i-rent stories. Like nonfiction writers, we do not script lines-but if we have a hunch, we ask the right questions to follow it up. * Preparation of this kind is, of course, half the battle, but the magic really happens after the filming is done, in post-production. ln its one- to four-week sciipting phase, the story producers pinpoint scenes, moments and interviews from a mountain of VHS tapes, then structure them to tell the strongest story. After itt approved by the executive producer, this script is given to an editor, who cuts it'together. Six-day workweeks and long hours are expected-and get longer midway through editing, when a decision is invariably made to Ih"ng"1h" direct'ron of the show. As story producers, the responsibility for that ieshaping falls to us. Sometimes it's for the better, but sometimes it's for worse. The Binefactor,for example, began as an exciting, conceptually strong show led by billionaire Mark Cuban and dubbed the 'rAnti-Apprentice," to contrast with the Donald Trump hit. lt was quickly mired by second guessing on all our parts, and we ended up giving in to some Trumpian gimmicks. ln the end, the ihow floundered, suffering dismal ratings and was widely perceived as the very thing it was striving not to be . . . another Apprentice' r The.lrr"nil"*ruit isn't the Writer's Guild's first attempt to reach out to reality TV crew members. Since this spring, they've been on a major campaign CHAPTER 15 The Media: lmage and Realier to unionize, gathering up union authorization cards from over ,l,000 writers, editors and producers. Despite the many logistics associated with unionizing, at the core, I believe the wGAt gesture to be quite complimentary: By thefr actions, they are recognizing us as legitimate creative contributors, I lik! that. It's also a sign that they expect reality w to be more than just a passing fad. Reality is evolving, and I look forward to its next chapter. source: From The washington Post,Jtily 24,2008. Reprinted by permission of the author. OUESTIONS FOR READING 1. Who has filed a lawsuit? \zVhat is their issue? 2. \A/hat do reality TV writers "do" for reality TV shows? what do they try to find? 3. \Atrhat strategies do these writers use during the filming? After the filming? 4. what do the lawsuit and unionizing attempts suggest about the future of reality TV? OI'ESTIONS FOR REASCII{ING AND ANALYSIS 5. The author gives much information about his job. Is providing information his primary purpose-or not? If not, why does he give us all of the details? 6. If this is not primarily or exclusively informative, then what is speight,s claim? 7. 8. IlNhat is effective about Speight's opening paragraph? \A/hy does he include the information in the second half of paragraph g? OUESTIONS FOR RHFLTCTIOIU AI\D T^/RITING 9. Are you surprised to learn about reality TV writers-and their complex \Atrhy jobs? or why not? 10. Are you shocked or disappointed in reading this essay? why might ro*L b" disappointed? 11. Although some never watch them, many people are "hooked" on reality TV. why? \Atrhat is the appeal? would the appeal be ress if viewers understood how these shows are constructed? PRESS AND PUNDIT STAMPEDE TRAMPLES GOOD JUDGMENI, AND OFTEN THE FACTS, TOO *{OWARP KURTZ Howard Kurtz was media reporter for the washington post for many years, but he left -his the newspaper and his " Media Notes" column in 201 0 to continue reporting at The Daily Beast website. Kurtz also hosts the cNN weekry media show Re/iable sources. The following essay was published in his post.olrrnn on August 23,2010. 349