Geno Prussakov - Affiliate Management Days

Transcription

Brad Geddes
Rebecca Madigan
David Szetela
Founder
CertifiedKnowledge.org
Executive Director
Performance
Marketing
Association
Author, Speaker
and Consultant
UN: AMDFL2012
Geno Prussakov
PW: AMDFL12
Conference Chair
Affiliate Management Days
Welcome
Dear Affiliate Management Professional,
Welcome to Ft. Lauderdale, and the world’s only professional forum on
affiliate management, Affiliate Management Days! I am especially thrilled
that you were able to join us and at the very outset of this letter, I’d like to
thank you for choosing to be a part of it.
Two main things have moved me towards starting AM Days: (i) the
widespread and largely unsatisfied demand for face-to-face affiliate
management education, and (ii) an absence of a professional forum,
where digital marketing managers and online merchants could gather
on a regular basis — to share affiliate management knowledge and
experience, and work out solutions to common problems and challenges.
Both of these will change in the course of the next two days.
You’ll hear from such luminaries of Internet marketing as Joanna
Lord (SEOmoz), Hunter Boyle (AWeber), Tim Ash (SiteTuners), David
Szetela (Bionic Click) and Brad Geddes (CertifiedKnowledge.org), as
well as such affiliate marketing stars as Carolyn Kmet (Groupon), Todd
Crawford (Impact Radius), Brian Littleton (ShareASale), Rebecca Madigan
(Performance Marketing Association), Peter Hamilton (HasOffers), Kevin
Edwards (Affiliate Window), Ali Pasha (Google Affiliate Network), and
many many others.
Besides attending the keynotes and breakout sessions, I’d like to
encourage you to (i) take advantage of after-session Q&A’s, (ii) actively
explore our Exhibit Hall, and (iii) participate in the unparalleled
professional networking that AM Days will provide (both during breaks
and at our evening reception on Day 1).
Whether you’re a digital marketing manager, consultant, affiliate program
manager, researcher, affiliate network rep, or a vendor who caters to the
affiliate management market, I’m certain you’ll have a blast.
Thanks again for being a part of our second conference. Make sure you
grab me to say “hello”. I am looking forward to shaking you hand.
Table of Contents
Agenda Overview................ 2
Conference Floorplan..........5
Session Descriptions............ 6
Keynote Bios.......................13
Exhibitors Floorplan...........15
Sponsor Profiles..................16
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UN: AMDFL2012
Geno Prussakov
PW: AMDFL12
Founder
© 2012 Rising Media, Inc. 1
www.affiliatemanagementdays.com/ft-lauderdale/2012
Agenda Overview
Day 1: Tuesday, October 9th
8:00-8:55am
Registration & Breakfast • Room: Global Ballroom
8:55-9:00am
Welcome Remarks • Room: Amphitheater
Geno Prussakov, Chair, Affiliate Management Days
9:00-9:45am
Navigating Big Issues • Room: Amphitheater
Morning Keynote
Rebecca Madigan, Executive Director, Performance Marketing Association
9:45-10:15am
10:15-11:00am
Networking/Exhibit Hall • Room: Global Ballroom
Track 1 • Room: Amphitheater
Track 2 • Room: Plantation/Coral Springs
Affiliate Program Startup Hurdles:
What I Learned Launching
3 Affiliate Programs at Once
Building an In-House Affiliate Program:
Top 10 Things to Consider
Taylor Barr, Arbiter of Affiliates
(and Partnerships), A Small Orange
11:15am-12:00pm
12:00-1:00pm
1:00-1:45pm
2:00-2:45pm
2:45-3:15pm
Advanced Affiliate Recruitment Techniques
Mike Nunez, Co-Founder, AffiliateManager.com
© 2012 Rising Media, Inc. FTC and State Actions vs.
Affiliates and Merchants
Thomas Cohn, Partner, LeClair Ryan
Lunch • Room: Global Ballroom
Engaging Affiliates Around
Special Promotions
Carolyn Kmet, Former Director
of Affiliate Marketing, Groupon
Rapid Fire – Live Landing Page Critiques
Tim Ash, CEO, SiteTuners
Insight & Statistics Behind Affiliate Fraud
Hagai Shechter, CEO, Fraudlogix
Developing, Implementing, Changing and
Enforcing an Affiliate Paid Search Policy
David Naffziger, CEO, BrandVerity
Revisiting Innovations in Affiliate Marketing
3:15-4:00pm
Joanna Lord, VP of Growth Marketing, SEOmoz
Ali Pasha, Product Manager,
Google Affiliate Network
Mirror, Mirror on the Wall, Who is the
Smartest Affiliate Fraudster of Them All?
Wesley Brandi, Founder, iPensatori
2
Agenda Overview
Panel:
Affiliate Automation Tools:
Your Questions. Answered
4:15-5:00pm
Oliver Roup, CEO & Founder, VigLink
Ashish Pandey, VP Product & Marketing, PopShops
Scott Allan, Senior Vice President,
Global Marketing, LinkShare
Introducing New Affiliate Tools
Into a Legacy Affiliate Program
Rick Gardiner, CEO, Gardiner Media Group
Shauna Miller, Founder & CEO, Penny Chic
5:05-5:50pm
Afternoon Keynote
Search, Affiliates and the Future of Personal Computing • Room: Amphitheater
David Szetela, Author, Speaker and Consultant
5:50-7:30pm
Networking Reception/Exhibit Hall • Room: Global Ballroom
Day 2: Wednesday, October 10th
8:00-8:55am
Registration & Breakfast • Room: Global Ballroom
8:55-9:00am
Morning Remarks • Room: Amphitheater
Keynote Panel
The Role of the Network (Part 1) • Room: Amphitheater
Jessica Breslav, Director Client Development, Commission Junction
Tony Nelan, Head of Account Management, Google Affiliate Network
9:00-9:45am
Brian Littleton, Founder & CEO, ShareASale
Kevin Edwards, Strategy Director, Affiliate Window
Todd Crawford, Co-Founder, Impact Radius
Scott Allan, Senior Vice President, Global Marketing, LinkShare
Moderated By: Robert Glazer, Founder & Managing Partner, Acceleration Partners
9:45-10:15am
Keynote Panel
The Role of the Network (Part 2) • Room: Amphitheater
Jessica Breslav, Director Client Development, Commission Junction
Tony Nelan, Head of Account Management, Google Affiliate Network
10:15-11:00am
Moderated By: Robert Glazer, Founder & Managing Partner, Acceleration Partners
Agenda Overview
Bring ‘Em Back! 15 Ways to Bolster
Affiliate Relationships with Email
11:15am-12:00pm
Hunter Boyle, Sr Business
Development Manager, Aweber
Affiliate Competitive Insights
Lori Weiman, CEO, The Search Monitor
Lunch • Room: Global Ballroom
12:00-1:00pm
Beyond the Usual Suspects:
How Top Retailers Turned Their
Affiliate Programs Into Powerful Salesforces
1:00-1:45pm
Robert Glazer, Founder & Managing Partner,
Acceleration Partners
M-commerce in the
Performance Marketing Channel
2:00-2:45pm
2:45-3:15pm
3:15-4:00pm
Social Media Strategies for
Marketing through Affiliates
Dina Riccobono, Affiliate Manager, Crush Ads
Stephanie Lichtenstein, President &
Founder, Micro Media Marketing
Stop Managing Like A Merchant,
and Manage Like an Affiliate
Daniel Feinberg, Affiliate Manager,
GTO Management
The Rapidly Changing World of Tracking
Peter Hamilton, Partner & CMO, HasOffers
New & Improved Best Practices to
Take Your Performance Marketing
Channels to the Next Level
4:15-5:00pm
5:10-5:55pm
Multi-Touch Attribution & It’s Effect on
the Affiliate Marketing Industry
The Value of Affiliate Marketing
in Today’s Multi-Channel World
Nancy Marzouk,
Chief Revenue Officer, TagMan
Lisa Erlich, Manager of Training & Educaton,
Rakuten LinkShare
Afternoon Keynote
Building a Brand When No One Cares Who You Are • Room: Amphitheater
Brad Geddes, Founder, CertifiedKnowledge.org
5:55-6:00pm
© 2012 Rising Media, Inc. Closing Wrap-Up • Room: Amphitheater
4
Conference Floorplan
HasOffers .................................. 1
ion Interactive ......................... 2
Payoneer .................................. 5
The Search Monitor ................ 6
BrandVerity ............................ 10
Optimizely .............................. 12
Session Descriptions
In this case study presentation, Taylor will share key insights from what he’s learned launching three web hosting company’s affiliate program in one Quarter and will
cover:
Tuesday, October 9th
8:00-8:55am • Room: Global Ballroom
• Fear of “the start”: proper planning & strategy
Registration & Breakfast
• Right sizing tips for Affiliate software selection
• Tracking snafu; getting affiliate tracking straightened out
• Pre-launch and post launch activities to motivate affiliates
Welcome Remarks
Join Taylor as he divulges the wins and losses he experienced that will hopefully help you with your next affiliate program launch.
Keynote
Navigating Big Issues
10:15-11:00am • Room: Plantation/Coral Springs
Rebecca Madigan, Executive Director,
Performance Marketing Association
Building an In-House Affiliate Program:
Top 10 Things to Consider
Rebecca Madigan of the PMA gives you a big picture look
at the value of compliance, education, managing your
CEO’s expectations, attribution, and why you need to
think big in order to promote growth in your program.
Joanna Lord, VP of Growth Marketing, SEOMoz
Track 2
On this panel, Joanna will be covering the Top 10 Things
to Think About When Building an In-House Affiliate Program. She will walk through best practices for assessing
goals, evaluating resources, management options, and
more. If you are looking to build out an in-house program. This is one session not to miss!
Networking/Exhibit Hall
11:15am-12:00pm • Room: Amphitheater
10:15-11:00am • Room: Amphitheater
Track 1
Track 1
Advanced Affiliate Recruitment
Techniques
Affiliate Program Startup Hurdles:
What I Learned Launching 3 Affiliate
Programs at Once
Mike Nunez, Co-Founder, AffiliateManager.com
This session will focus on advanced techniques not often
leveraged, but very effective when applied.
Taylor Barr, Arbiter of Affiliates (and Partnerships),
A Small Orange
This case study presentation is for OPM’s or Merchant Affiliate Program Managers that want to avoid some of the
nasty errors one makes when launching an Affiliate Program. As an Affiliate Manager starting a new program,
do you have a fear that your new launch will be a total
bust? That you are going to completely bomb and you
will attract NO affiliates?
11:15am-12:00pm • Room: Plantation/Coral Springs
2:00-2:45pm • Room: Amphitheater
Track 2
Track 1
FTC and State Actions vs. Affiliates
and Merchants
Rapid Fire-Live Landing Page Critiques
Thomas Cohn, Partner, LeClair Ryan
Lunch
Stop repelling your super-affiliates. Bring your most
valuable pages to conversion rate optimization expert
Tim Ash for a brutally-honest rapid-fire review (or simply watch as others get their pages critiqued). Tim will
give you some quick and actionable tips to immediately
improve performance. Guaranteed to be an educational
and entertaining session.
2:00-2:45pm • Room: Plantation/Coral Springs
Tim Ash, CEO, SiteTuners
Thomas will present a case study of recent FTC and state
AG actions vs. affiliates and merchants as well as how to
comply with consumer laws and avoid regulatory scrutiny.
12:00-1:00pm • Room: Global Ballroom
Track 1
Track 2
Engaging Affiliates Around
Special Promotions
Developing, Implementing, Changing &
Enforcing an Affiliate Paid Search Policy
Carolyn Kmet, Former Director of Affiliate Marketing,
Groupon
David Naffziger, CEO, BrandVerity
An advertiser’s paid search policy impacts multiple departments within a company and usually involves multiple stakeholders. David will discuss a wide range of
considerations for establishing tactical approaches commonly used by advertisers. David will then walk through
best practices for implementing and/or changing policies,
with a particular focus on managing affiliate expectations
through the sometimes rocky transition period. Finally,
David will review approaches to enforcement, identifying situations where transgressors can be reformed and
where the relationships should be ended.
With hundreds to thousands of affiliates in your program, getting them all coordinated around a single promotion can be like herding unicorns. In this session, we
will explore several successful affiliate promotions and
determine how to apply those best practices to your own
channel.
Track 2
Insight & Statistics Behind
Affiliate Fraud
2:45-3:15pm • Room
Hagai Shechter, CEO, Fraudlogix
In this session, Hagai will explore:
• What exactly is affiliate fraud?
• How is the fraud perpetrated?
• What makes for a good target in the mind of a
rogue affiliate?
• What is the true extent of affiliate fraud?
(detailed proprietary statistics)
• What is the impact of affiliate fraud on an advertiser?
(actual dollar cost)
• Steps an advertiser can take to reduce fraud
(non-promotional info)
Track 1
Track 2
Revisiting Innovations in the
Affiliate Marketplace
Introducing New Affiliate Tools
into a Legacy Affiliate Program
Ali Pasha, Product Manager, Google
Rick Gardiner, CEO, Gardiner Media Group
This talk will discuss new trends and innovations in the affiliate marketplace. Building on an earlier talk on trends
and innovation given at AM Days SF, we’ll continue to
focus on social, mobile and commerce. We’ll look at how
the dynamics of the industry have changed and what
we’ve learned in the last six months.
Your existing affiliates can be the best resource to figure
out ways to drive incremental revenue in a mature affiliate program by addressing their challenges. This session
explores how to leverage the knowledge/experience of
your existing affiliates to create a comprehensive affiliate toolkit for your program. This includes tactics to poll
your existing affiliate base, creating new affiliate tools
that leverage emerging technologies/platforms, and
solving core issues/challenges.
Track 2
Mirror, Mirror on the Wall – Who is the
Smartest Affiliate Fraudster of Them All?
Keynote
Search, Affiliates and the
Future of Personal Computing
Wesley Brandi, Founder, iPensatori
In this presentation, Wesley Brandi will cover some of the
more interesting affiliate fraud encountered over the
last year. We will discuss the basics of affiliate fraud in addition to taking a look at a trend that is on the rise: hackbased cookie-stuffing. While light technical expertise is
a plus, Wesley will strive to keep the concepts simple so
everyone can attend.
David Szetela, Author, Speaker and Consultant
The Future will be here sooner than you think! The
pace of technological change is accelerating, and personal computing is rapidly evolving. Will people still be
“searching” five years from now? Will websites become
obsolete? Hear how you can anticipate coming paradigm shifts that could threaten the way you do business
through affiliates — or supercharge it. Learn what you
should start changing NOW!
Track 1
Panel: Affiliate Automation Tools:
Your Questions. Answered
Oliver Roup, CEO & Founder, VigLink
Networking Reception/Exhibit Hall
Ashish Pandey, VP Product & Marketing, PopShops
Shauna Miller, Founder & CEO, Penny Chic
Affiliate marketing automation tools, including platforms for easy access to data feeds, coupon creation, automatic link affiliation, and automatic link insertion, are
loved by some, but viewed with a skeptical eye by others. In this panel discussion, publishers, networks, and the
tool providers themselves dive into the role these technologies serve, potential pitfalls, and potential upside.
Wednesday, October 10th
Keynote Panel
The Role of the Network (Part 2)
Jessica Breslav, Director Client Development,
Commission Junction
Registration & Breakfast
Tony Nelan, Head of Account Management,
Morning Remarks
Geno Prussakov, Conference Chair, Affiliate Management Days
Moderated by Robert Glazer, Founder & Managing Partner,
Acceleration Partners
Keynote Panel
The Role of the Network (Part 1)
Affiliate networks have evolved to play many different
roles over the years and are a key partner for both merchants and affiliates. Panelists from different networks
will discuss what role the network should play in areas
such as affiliate screening, fraud monitoring, program
management and more.
Jessica Breslav, Director Client Development,
Commission Junction
Tony Nelan, Head of Account Management,
11:15am-12:00pm • Room: Amphitheater
Track 1
Bring ‘Em Back! 15 Ways to Bolster
Affiliate Relationships with Email
Moderated by Robert Glazer, Founder &
Managing Partner, Acceleration Partners
Hunter Boyle, Senior Business Development Manager, AWeber
Affiliate networks have evolved to play many different
roles over the years and are a key partner for both merchants and affiliates. Panelists from different networks
will discuss what role the network should play in areas
such as affiliate screening, fraud monitoring, program
management and more.
Have you seen open and click rates with your affiliates
declining? Are your email lists not growing or as active as
they used to be? You’re not alone — but there are ways
to improve your email relationships with affiliates.
This interactive session will cover 15 ways to tackle decreasing engagement and improve your affiliate relationships. We’ll explore real-world examples and ideas
you can implement quickly to breathe new life into your
email initiatives with affiliates, including newsletters,
special promos and more. Plus, have your specific questions answered in the Q&A segment.
11:15am-12:00pm • Room: Plantation/Coral Springs
Track 2
Affiliate Competitive Insights
Lori Weiman, CEO, The Search Monitor
Competitive Intelligence data is necessary for developing
a strong affiliate program. This session will review affiliate competitive insights regarding market share, ad copy,
and ranking strategies as it relates to paid and organic
search, mobile search and social media. Find out how
to use intelligence to strengthen the market presence
of your affiliate program, to benchmark your program
against the strengths and weaknesses of your competition, data mine for affiliate recruitment by identifying
new opportunities with affiliates who are excellent marketers and which affiliates to avoid for fraudulent reasons, and to forge partnerships with affiliates to promote
a stronger brand presence and ultimately drive more
sales to the advertiser and less to the competition. You
will learn:
• Identifying market opportunities e.g. keywords or promotions where affiliates can be more effective for you
• Benchmark yourself versus your competitors to evaluate
the strength of your own affiliate program i.e. prove internally that you are doing a great job or identify opportunities where you could be more successful
liver easy incremental revenue, many marketers have left
their affiliate programs on auto-pilot, and don’t realize
they’re losing money on its existence rather than significantly adding to the bottom line. How can retailers
re-ignite their affiliate marketing programs? What are
the most effective ways to work with affiliates to ensure
they’re delivering top value? Robert Glazer, founder of
Acceleration Partners, has direct experience creating and
managing some of the industry’s most successful affiliate
programs, including the Tiny Prints program, one of the
industry’s top-performing affiliate programs, as well as
programs for Blurb, Layla Grace, and One King¹s Lane.
Robert will offer case study details on how these retailers
built their program, plus address the following:
• Why affiliates require the same treatment as a sales team, and
how to do it
• What is a value-add affiliate, and how to find them
• How to identify – and avoid – low performing affiliates and
fraud
• Creating incentives that empower strong affiliates to perform
even better
Track 2
Social Media Strategies for
Marketing Through Affiliates
Dina Riccobono, Affiliate Manager, Crush Ads
Lunch
Track 1
Beyond the Usual Suspects: How
Top Retailers Turned Their Affiliate
Programs Into Powerful Salesforces
Robert Glazer, Founder & Managing Director, Acceleration Partners
Investment in affiliate marketing, now one of the fastest
growing segments of online commerce, is poised to skyrocket in 2012 thanks, in part, to its pay-for-performance
role in online marketing budgets. But, more often than
not, retailers are barely scratching the surface when it
comes to tapping into a strong affiliates potential. Still
relying on old promises claiming affiliate programs de© 2012 Rising Media, Inc. Stephanie Lichtenstein, President & Founder, Micro Media
Marketing
This dual presentation will provide an in-depth look at
how to develop successful affiliate social media campaigns including offer selection, selecting a target market, content creation and stats analysis.
Track 1
M-commerce in the Performance
Marketing Channel
The presentation will be targeted towards anyone interested in affiliate or performance based marketing and
who is interested in how mobile will shape the channel
over the coming years. If someone is currently running
10
an affiliate program but hasn¹t yet considered mobile
marketing then the presentation will set out to provide
them with a guide about the key things they should be
thinking about.
It should also appeal to anyone who is developing consumer facing or enriching mobile technology but is unsure about how to go about monetising it or bringing it
to a wider audience.
Bullet points of Presentation:
Mobile trends within the performance channel including:
• Traffic from individual devices (including tablets)
• Conversion rates and basket size data
• Which sectors and advertisers are winning
• How incentivization is shaping the channel
• How advertisers are missing out on sales by failing to launch
their mobile propositions properly
• The challenges we face in reaching critical mass
• What advertisers need to do to future proof themselves for the
inexorable rise of mobile consumers
• How mobile isn¹t one channel: it¹s multi-channel
The presentation will look at a few advertisers who are
driving innovation in the space including those who are
using mobile to drive promotions and customers in-store.
Some potential examples may include Debenhams and
Sky, who have invested heavily in mobile affiliate marketing.
Track 2
Stop Managing Like A Merchant,
and Manage Like an Affiliate
Daniel Feinberg, Affiliate Manager, GTO Management
These days its all too common to hear the following
words come out of the mouth of an affiliate manager
or from a merchant: How come my affiliates are not responding to emails/phone calls etc., I want to build a relationship with them?! How come my activation is so low?
How can I attract more affiliates? Could it be that you are
managing your program solely from your point of view,
and not from the affiliates point of view? In this session
learn what affiliates really want from affiliate managers,
and how to really connect with your affiliates and build
a profitable relationship.
© 2012 Rising Media, Inc. Networking/Exhibit Hall
Track 1
The Rapidly Changing World of Tracking
Peter Hamilton, Partner/CMO, HasOffers
With mobile growing rapidly, cookie laws passing, and DoNot-Track agendas spreading, affiliate marketing is likely
to undergo massive change over the coming year. Listen to
growing trends in tracking regulations around the world
and come away with actionable steps to limit your liability.
Learn of the latest tracking technologies and user experiences to improve your ability to react to changing economies, user behavior, and web capable devices.
Track 2
New & Improved Best Practices to Take
Your Performance Marketing Channels to
the Next Level
Learn how to establish the right KPI’s, understand which
metrics matter, and leverage advanced reporting to make
the most informed decisions. Out with the old and in with
the new! Reporting capabilities and technologies have advanced and you need to understand these changes to be
competitive. Todd will also show you how to extend the
principles of performance marketing into more channels
to drive more cost-effective results.
Track 1
Multi-Touch Attribution and It’s Effect
on the Affiliate Marketing Industry
Nancy Marzouk, Chief Revenue Officer, TagMan
Retailers across the globe rely on a number of reporting
vendors to track and pinpoint which of their online channels lead to incremental sales. These disparate reports
11
include display ads, affiliate programs, paid and organic
search. Tracking and rewarding the true combined path
to a sale for every customer can be quite a challenge– especially if marketers don¹t have one single solution that
helps identify which ad channels have the biggest impact
on closing the sale.
While agnostic third party reporting tools can now demonstrate where you are paying affiliates to drive incremental or non-incremental conversions, how to approach
this conversation with networks and vendors is critical to
your relationships and future success.
Many business make their living selling other companies
brands. When you use a shopping cart template and manufacturer descriptions; the only place you can compete is
on price and service. This leaves you competing on low
margins and few other value propositions. If customers
only buy from you because of your price – not because of
who you are – your brand, then this keynote is for you.
Listen to TagMan Chief Revenue Officer Nancy Marzouk
discuss key challenges facing the industry and how to better streamline and optimize your campaigns, marketing
spend and vendor management.
Keynote
Building Your Brand When No One Cares
Who You Are
Brad Geddes, Founder, Certified Knowledge
Learn how to break out of this trap and build a brand
for your business. Find out how to get customers to care
about your business. When customers care, they become
more loyal and this allows you to have greater flexibility in
growing your business.
Track 2
The Value of Affiliate Marketing in Today’s
Multi-Channel World
Lisa Erlich, Manager of Training and Education, Rakuten LinkShare Closing Wrap-Up
In this session, attendees will learn why Affiliate Marketing remains one of the top acquisition channels for online
retailers. New research commissioned by Rakuten LinkShare in partnership with Forrester Research, explores the
direct and indirect value of Affiliate Marketing and the
value of consumers acquired through this channel. Learn
why innovation in the Affiliate Marketing industry continues to create opportunities for retailers while creating
value for shoppers.
© 2012 Rising Media, Inc. Geno Prussakov, Chair, Affiliate Management Days
12
Keynote Bios
Webmasterradio.fm radio show PPC Rockstars. He is a frequent
speaker at conferences like Search Engine Strategies, SMX,
Pubcon and ad:tech.
Rebecca Madigan
Executive Director
Performance Marketing Association
He was voted Top PPC Expert in a poll of thousands of PPC
managers and web site owners, and one of the top CMOs and
top advertising experts to follow on Twitter. He runs the Linkedin group PPC Pro People and maintains the Twitter list PPC
Advertising Experts.
Rebecca Madigan is executive director of the
Performance Marketing Association. Since
leading the formation of the PMA in 2008, Rebecca has built
the PMA to be the only trade association representing performance and affiliate marketing. The PMA has committed to connect, inform and advocate on behalf of this growing industry,
most recently spearheading the fight against the ‘affiliate nexus
tax’, legislation being proposed in several states, and which is
detrimental to affiliate marketers. Rebecca was formerly director
of product management at Commission Junction, Impact Radius, and at Lurn, Inc., where, with Anik Singal, they launched the
formation of the PMA in April 2008. She has collected 25 years
of leadership experience in product management and marketing
and been a member of technology standards and professional
organizations such as WAP Forum, Bluetooth and Wireless
LAN Special Interest Groups (IEEE 802.15 and 802.11), Mobile
Advisory Council, and GSM, CDMA, TDMA and CDPD mobile
technology standards groups. She holds a bachelor degree in
Anthropology from University of California, Santa Barbara, and
lives in southern California.
Keynote: Search, Affiliates and the Future
of Personal Computing
Brad Geddes
Founder
Certified Knowledge
Brad Geddes is the founder of Certified Knowledge a online
paid search training and toolset provider.
He is the author of Advanced Google AdWords, the most advanced book ever written about Google’s advertising program.
Brad is one of the first Google Advertising Professionals and
Microsoft adExcellence members. He is the first advanced AdWords Seminar Leader and works directly with Google to train
companies on Google AdWords. He has written extensively
about internet marketing for more than a decade.
Keynote: Navigating Big Issues
Brad has worked with compananies who manage tens of thousands of small PPC accounts and other companies who spend
millions on marketing each year. His experience ranges from
owning his own agency, to working for a boutique agency, to
managing programs that were official resellers of Google and
Yahoo. Some brands he has worked with include: Amazon,
Yahoo, RH Donnelley, Business.com, World Directories, Encyclopedia Brittanica, and Red Lobster.
David Szetela
Author, Speaker and Consultant
Online advertising expert David Szetela is former CMO for
Bionic Click, a provider of phone call tracking technology and
former Owner and CEO of Clix Marketing, a pay-per-click (PPC)
advertising agency.
One of his trademarks has been demystifying the complicated
aspects of SEO, PPC, and Internet advertising. Not one to hold
secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the
success for all parties involved.
His articles have been published in MediaPost, Search Engine
Watch, Search Engine Land and MarketingSherpa. He has written two books: Customers Now and PPC Advertising on One
Hour a Day. He was the PPC expert faculty member for the
online certification company Market Motive, and he hosted the
Keynote: Building a Brand When No One Cares
Who You Are
For More Speaker Bio’s, Please Visit
www.affiliatemanagementdays.com/ft-lauderdale/2012/speakers
Thank You To Our Sponsors
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ASSOCIATION PARTNER
PARTNER CONFERENCE
MEDIA PARTNERS
Exhibitor Floorplan
HasOffers .................................. 1
ion Interactive ......................... 2
Payoneer .................................. 5
The Search Monitor ................ 6
BrandVerity ............................ 10
Optimizely .............................. 12
iNet Interactive ...................... 13
e-nor ....................................... 16
AffiliateManager.com .......... 17
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com and WorkingPerson.com. Our proprietary recruiting
tool, AffiliateRecruitment.com, is the leader in affiliate recruitment - empowering you to access your competitor’s
affiliate base, obtain their contact information, and aggressively recruit them. It allows you to target any relevant
keyword, and recruit power affiliates with traffic relevant
to your site. Spend less time searching for affiliates and
more time contacting the ones that matter!
The Search Monitor
Booth 6
www.TheSearchMonitor.com/Affiliate_Monitor
The Search Monitor provides compliance monitoring of affiliates, trademarks, and keywords on paid, organic, and
mobile search listings on Google, Yahoo, Bing, Twitter, and
shopping engines. Used by 1,000’s of affiliate managers
and search marketers for competitive intelligence, brand
compliance, and affiliate compliance in multiple countries
and languages worldwide. Flag violations like: direct linking, rank, trademark bidding and/or ad copy use in listings
and on landing pages. Get automated email alerts, reports,
and charts. Send & track compliance letters. Get proof with
screen-shots. Be advised through affiliate profiles with
violation ratings, list of associated affiliate ID’s, and URL
aliases. www.TheSearchMonitor.com/Affiliate_Monitor
BrandVerity
Booth 10
www.brandverity.com
BrandVerity provides technology solutions to affiliate managers to combat trademark abuse and advertising fraud.
BrandVerity’s first service, PoachMark, provides unparalled
insight into the paid search advertisements purchased by
affiliates, giving affiliate managers a comprehensive suite
of tools to detect compliance issues in paid search, manage
affiliate outreach and engage with the search engines to
take ads down. PoachMark is used to protect the brands
of 6 of the 10 largest Internet Retailers as well as those of
thousands of affiliate programs. Networks, agencies and
affiliate managers all use BrandVerity to find and identify
abusive affiliates within their programs. Learn more at
www.brandverity.com
Lanyard Sponsor
Payoneer
Booth 5
www.payoneer.com
Payoneer is an easy, secure, and cost-effective way for companies of all sizes to pay people and businesses throughout the world. Since 2005, Payoneer has provided companies with multiple ways to transfer payments, including
prepaid debit MasterCard® cards, deposits to local banks
worldwide, paper checks and payments to local e-wallets.
HasOffers
Booth 10
www.hasoffers.com
Award-winning Payoneer has quickly become an innovator in the field of online payment solutions with thousands
of companies and more than a million payees worldwide.
Payoneer is a leading mass-payout company that provides
solutions to enable both Fortune 100 companies as well
as small businesses to make payments to 210 countries
around the world.
HasOffers is an affiliate tracking software designed as an
end to end solution for managing direct affiliate/publisher
relationships. As a white labelled product hosted on the
cloud, networks, agencies, and advertisers take advantage
of the hundreds of features and options as well as the
complete 2-way API to fulfill their own unique business re© 2012 Rising Media, Inc. 16
Sponsor Profiles
Association Partner
30 Sessions will be programmed, alongside structured and
informal networking opportunities in settings that only a
city such as Barcelona can offer. A buzzing expo hall with
exquisite food, refreshments and networking with an incredible international audience.
Performance Marketing
Association
A4uexpo Europe, Barcelona is the only pan European
event scheduled that’s relevant for both start-ups and blue
chip brands. With 3 simultaneous tracks you’ll be able to
choose a session that’s relevant to your business and takeaway strategies that will directly influence your revenue
from Performance Marketing.
www.performancemarketingassociation.com
The Performance Marketing Association is a not-for-profit
trade association founded in 2008 by the leaders of the
performance marketing industry, to connect, inform and
advocate on behalf of this rapidly growing field.
The Performance Marketing Association (PMA) strives to
raise the profile of performance marketing by demonstrating the value of this multi-billion marketing channel,
which comprises more than 200,000 businesses and individuals. Continued growth of the performance marketing
space is expected as advertisers, facing small budgets and
big expectations, increasingly look to performance-based
marketing initiatives to expand their business.
Media Partners
Partner Conference
ABestWeb is where the Affiliate Community Comes Together! Launched in August of 2001, the ABestWeb community contains over 1 million conversations with over
60,000 affiliates marketers to connect to. ABestWeb is the
authority for professional affiliates, merchants and networks.
ABestWeb
www.abestweb.com
A4uexpo
Booth
www.a4uexpo.com
A4U
A4uexpo is Europe’s largest and most prestigious, performance and affiliate marketing conference and exhibition.
www.affiliates4u.com
After incredible conferences in Amsterdam and Munich
the 2012 a4uexpo Europe will be moving to the vibrant
host city of Barcelona.
A4U is the UK’s number one hub for discussing the latest
news and trends within the Affiliate & Performance Marketing Sector.
With a firm focus on doing successful business as an Advertiser, Agency, Network or Publisher in major European territories such as Germany, United Kingdom, Spain, France,
The Nordic and Eastern European Regions. Barcelona will
treat delegates to the very latest thinking and strategies
to boost their performance in Affiliate Marketing, Social
Media, Mobile, SEO and the many facets that Performance
Marketing now incorporates.
50,000+ Affiliate & Performance Marketing professionals
use A4U to discover the latest industry news, community
content, jobs, training courses and conferences, whilst
sharing a wealth of knowledge in the industry forums.
The current purpose of Affiliates4u is to supply anyone involved in the sector with the latest news and topical debate
that surfaces, which may have a bearing on how their business is run. A4U also promotes the Performance Marketing
Awards, a4uexpo and PerformanceIN conference series on
a fair scale, using house banners and news content.
Last year well over 30 countries were represented at a4uexpo Europe, including Russia, France, Austria, Sweden,
Poland, Germany, Spain, UK, South Africa, Mexico, USA
and Australia.
© 2012 Rising Media, Inc. Known as ‘a4u’ to many, the ‘a4uforum’ to some older
ones(!), A4U is the forefront of the ‘a4u’ brand.
17
Sponsor Profiles
premier source of information, news and advice covering issues of key importance to the small business market.
Small Business Trends appears repeatedly at the top of lists
of small business websites. Offering a variety of resources
and information feeds to help you stay informed about
the small business market, it’s “small business success …
delivered daily.”
ReveNews
www.revenews.com
ReveNews is a trusted, unbiased source focusing on Internet related industries such as online marketing, SEM, affiliate marketing, retail (e-commerce), analytics, spyware,
blogging and much more.
topseos
mThink
www.topseos.com
www.mthink.com
The independent authority on search vendors, topseos.
com, evaluates and ranks the top internet marketing
companies. Categories ranked by topseos include: search
engine optimization, pay per click management, affiliate
marketing, social media optimization, and many more.
mThink, LLC publishes business-to-business thought leadership projects that focus on the convergence of technology and business. Working in partnership with leading
companies and organizations, mThink builds collaborative
communities that include participants from all industry
sectors: end users, consultants, solution providers, trade associations, analysts and academics. mThink synthesizes this
joint expertise to publish visionary, detailed reports with
companion web sites.
Since 2002, topseos has been a trusted resource for businesses looking to launch or improve internet marketing
campaigns. The pathfinder service allows topseos to work
directly with you to help find companies that best fit your
business needs. Why waste time searching through thousands of sites with false promises? Go straight to the authority, gain insight into the industry, and work with the
best.
Search Marketing Standard
www.searchmarketingstandard.com
Search Marketing Standard is the leading print publication
covering the search marketing industry. It was launched
early in 2006 with the goal of providing readers with practical, relevant, and easy-to-understand information they
could apply to directly improve their search engine marketing campaigns.
Visibility Magazine
www.visibilitymagazine.com
Visibility Magazine, founded in 2007, has become the guide
to latest trends in internet marketing. Visibility conducts interviews with CEOs, shares opinions, reviews products, and
provides a wealth of information about the movements in
the industry. Additionally, Visibility will reach many fringe
businesses that may have been contemplating entering or
expanding their Internet marketing campaigns. Visibility is
published quarterly and covers a wide range of topics including, but not limited to, organic optimization, pay-perclick marketing, website analytics, affiliate marketing, and
press release distribution. Visibility embodies high-quality
content, good sense, superior taste, and the character of
conscientious journalism.
Small Business
Trends
www.smallbiztrends.com
Small Business Trends is an award-winning online publication for small business owners, entrepreneurs and the
people who interact with them, founded in 2003. The site
reaches over 4,000,000 small business owners, managers
and entrepreneurs annually. Small Business Trends is the
EVENTS CALENDAR
Stockholm • Oct 15 - 16, 2012
Düsseldorf • Nov 6 - 7, 2012
Melbourne • Nov, 2012
London • Nov 27 - 28, 2012
Toronto • Mar 18 - 21, 2013
San Francisco • Apr 14 - 18, 2013
Chicago • June 10-13, 2013
.....................
London • Nov 27 - 28, 2012
Toronto • Mar 18 - 21, 2013
Chicago • June 10-13, 2013
Stockholm • Oct 15 - 16, 2012
Toronto • Mar 18 - 21, 2013
München •Apr 9 - 10, 2013
Ft Lauderdale • Oct 28 - Nov 1, 2012
Las Vegas • Nov 11 - 15, 2013
.....................
.......................
London • Nov 15 - 16, 2012
.....................
London • Nov 27 - 28, 2012
Chicago • June 11 - 12, 2013
Berlin • Feb 2013
.....................
.......................
Hamburg • Nov 12 - 13, 2012
Chicago • June 13 - 14, 2013
.....................
..................... .......................
.....................
Helsinki • Oct 17 - 18, 2012
Toronto • Mar 18 - 21, 2013
www.risingmedia.com

Geno Prussakov - Affiliate Management Days

Transcription

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