Bill - Pan Gregorian Enterprises
Transcription
Bill - Pan Gregorian Enterprises
The Pan Gregorian Magazine Is Published Quarterly Pan Gregorian Enterprises, Inc. Exclusive for its members and future members, featuring news and approved vendors. Board of directors Chairman John E. Sakellaris Vice Chairman ΜICHAEL ZAVOLAS President George Siamboulis Lyndhurst Diner 540 Riverside Avenue Lyndhurst, NJ 07071-(201)933-7660 All Seasons Diner 176 Wyckoff Road Eatontown, NJ 07724-(732)542-9462 Tom Sawyer Diner 98 E. Ridgewood Avenue Paramus, NJ 07652-(201)262-0111 1st Vice President James E. Logothetis Candlewyck Diner 179 Paterson Avenue East Rutherford, NJ 07073 (201) 933-4446 2nd Vice President ANDREAS Diakos Secretary Tommy’s Diner 349 Central Avenue Jersey City, NJ 07302 (201) 217-1211 CHRIS KARAMANOS Kristy’s Casual Dining 562 Route 9 Waretown, NJ 08758 (609) 693-7070 ASST. Secretary KOSTIS LOGOTHETIS TREASURER Tasos Christodoulou ASST. Treasurer DIRECTOR Director DIRECTOR The Allwood Diner 913 Allwood Road Clifton, NJ 07012 (973) 365-2575 Two Brothers Restaurant 111 Broad Street Elizabeth, NJ 07208-(908)353-5359 HARRY MIHAS Oakland Diner 72 Ramapo Valley Road Oakland, NJ 07436 (201) 337-1262 CHRISTOS PRENTZAS Westmont Diner 317 Haddon Ave Westmont, NJ 08018 (856) 854-7220 ANDREAS KAIAFAS 6 Lawrence Drive Brick, NJ 08724 (908) 624-0250 THEODOROS ZERVOS Edison Family Restaurant 1900 Oaktree Road Edison, NJ 08820 (732) 906-2272 MESSAGE FROM THE PRESIDENT Αγαπητοί συνάδελφοι και φίλοι, Είναι μεγάλη ευχαρίστηση για μένα να σας καλωσορίζω και πάλι μέσα από τις σελίδες του περιοδικού μας. Το καλοκαίρι βρίσκεται προ των πυλών. Θέλω να προτρέψω όλους τους συναδέλφους, που έχουν τον χρόνο και το χρήμα για καλοκαιρινές διακοπές να επισκεφθούν την όμορφη Ελλάδα. Είναι μια ευκαιρία να έρθουμε σ’ επαφή με τις ρίζες μας και ακόμη μια ευκαιρία να βοηθήσουμε την πατρίδα μας που βρίσκεται σε μια πραγματικά δύσκολη οικονομική συγκυρία. Η Ελλάδα είναι η ομορφότερη χώρα στον πλανήτη και ιδανικός προορισμός διακοπών. Με τις διακοπές μας στην πατρίδα Θα δημιουργηθούν έτσι νέες θέσεις εργασίας και θα καταπολεμηθεί η ανεργία που μαστίζει την χώρα. Στις 7 Ιουνίου είχαμε την καθιερωμένη μας «Γιορτή της Αγάπης» στην Ακαδημία του Αγίου Βασιλείου, στο Garisson, NY. Είναι πραγματικά μια καλή ευκαιρία να βρεθούμε κοντά στα παιδιά της Ακαδημίας που έχουν τόσο μεγάλη ανάγκη την οικογενειακή θαλπωρή. Το Φιλανθρωπικό ίδρυμα της Εταιρείας έχει αγκαλιάσει αυτά τα παιδιά, και στέκεται πάντα δίπλα στον πνευματικό τους πατέρα, τον πάτερ Σιταρά, ο οποίος για περισσότερα από 10 χρόνια δίνει πραγματική μάχη να διατηρήσει την φλόγα της Ελληνορθόδοξης Πίστης αναμμένη στις καρδιές των παιδιών αυτών. Την Κυριακή, 29 Μαρτίου γιορτάσαμε την επέτειο της Εθνικής μας Παλιγγενεσίας με την καθιερωμένη παρέλαση στην Πέμπτη Λεωφόρο. Η Εταιρεία της Pan Gregorian έδωσε για μια ακόμη φορά το βροντερό παρών με ένα εντυπωσιακό άρμα. Με αυτόν τον τρόπο τιμήσαμε όλους αυτούς τους ήρωες που πότισαν με το αίμα τους το δέντρο της λευτεριάς, για να το βρουν οι μετέπειτα γενιές μεγαλωμένο και ανθισμένο. Υποστηρίζουμε την Εθνική μας παρέλαση στην Πέμπτη Λεωφόρο, γιατί υποστηρίζουμε την διατήρηση της Εθνικής μας ταυτότητας στην μακρινή Αμερική. Φέτος, Grand Marshall της παρέλασης ήταν ο κυβερνήτης της Νέας Υόρκης κ. Andrew M. Cuomo, ο οποίος πρωταγωνίστησε στην υπεράσπιση των Ελληνικών Εθνικών θεμάτων σε όλη την διάρκεια της πολιτικής του θητείας. Την Τρίτη 2 Ιουνίου είχαμε την ημιετήσια Συνέλευση στο Graycliff Catering. ‘Ηταν ευκαιρία να ανταλλάξουμε απόψεις και ιδέες, και να γνωρίσουν όλα τα μέλη μας τα καινούργια προϊόντα και προγράμματα που προσφέρουν οι προμηθευτές της Εταιρείας. Με την συμμετοχή στα κοινά της Εταιρείας είμαστε όλοι κερδισμένοι. Μπορούμε σαν Εταιρεία να επιτυγχάνουμε καλύτερες συμφωνίες με τους προμηθευτές και εσείς μπορείτε να ενημερώνεστε για όλα τα προγράμματα της Εταιρείας και να εξοικονομείτε αρκετά χρήματα από τις αγορές σας. Τελειώνοντας, από τον Τσαίρμαν της Εταιρείας μας, κ. Γιάννη Σακελλάρη, από όλα τα μέλη του Διοικητικού Συμβουλίου και από εμένα προσωπικά τις ευχές μας για υγεία και ευτυχία στις οικογένειες σας, και καλές δουλειές. Σας ευχαριστώ Γιώργος Σιαμπούλης – Πρόεδρος Spring 2015 | The Pangregorian | 3 4 | The Pangregorian | Spring 2015 ��������������������� �������������������� ����������������������������������� ������������������������������������������� ������������������ ��������������������� ������������������ ��������������������������� DINER RESTAURANT COOPERATIVE �������������������������������������������������������������� Bill (A-4267) Change New Jersey Liquor Laws T his bill creates a restricted restaurant license (R1) which permits the holder to sell any alcoholic beverages for consumption on the premises of certain restaurants. In addition, the bill creates a restricted beer and wine license (R2) which permits the holder to sell only beer and wine by the bottle or can. These licenses would only be available for use in connection with restaurants that occupy a minimum square footage of 1,500 and a maximum square footage of 6,000 and maintain a full-service kitchen with a minimum square footage of 500. The governing board or body of a municipality may issue an unlimited number of these licenses within the municipality. Under the provisions of the bill, alcoholic beverages only may be sold in connection with the service of food at a table by an employee of the restaurant, and may begin at 12 p.m. or one hour prior to the service of food, whichever is later in time, and continue until 10 p.m. on Sunday through Thursday, and until 11 p.m. on Friday and Saturday. A license holder is prohibited from providing a bar area for customers of the restaurant to congregate and consume alcoholic beverages. However, the holder of a restricted restaurant license (R1) may provide a service bar at which alcoholic beverages are prepared for customers at a table. An employee of the restaurant may be stationed at the service bar to prepare drinks for customers, but may only transfer alcoholic beverages to the wait staff at the restaurant. The bill prohibits the employee stationed at the service bar from serving drinks directly to restaurant patrons. The holder of a restricted beer and wine license (R2) is prohibited from having a service bar. The license holder is required to offer a standard printed menu or menu board system or similar signage featuring a list of meals with separate prices listed adjacent to each meal. For parties of 10 restaurant patrons or greater, the bill allows a licensee to offer a full course menu with a limited number of meal choices for a 6 | The Pangregorian | Spring 2015 Assemblyman John J. Burzichelli (D) is the sponsor of the Bill fixed price. The licensed premises of the restaurant would be limited to only one physical address. A municipality that prohibits the sale of alcoholic beverages within its borders may establish by ordinance or resolution that a restricted restaurant license may be issued in that municipality. The bill establishes a fee schedule for the initial issuance and annual renewal fee for the restricted restaurant license and restricted beer and wine license based on the square footage of the restaurant. The initial fee and annual renewal fee for this for the restricted restaurant license is $3,000 for a restaurant with a square footage of 1,500 to 3,000, and $10,000 for a restaurant with a square footage of 3,001 to 6,000. The fees imposed for the restricted beer and wine license are half the amount imposed for the restricted restaurant license, and are set at $1,500 for a restaurant with a square footage of 1,500 to 3,000 and $5,000 for a restaurant with a square footage of 3,001 to 6,000. The initial fee and renewal fee are to be paid in the following manner: $2,500 of the fee for the restricted restaurant license and $1250 for the fee for the restricted beer and wine license is to be paid to the municipality where the restaurant is located and if the restaurant is located within the boundaries of two or more municipalities, the fee is to be divided equally among those municipalities; the remainder of the fee is to be paid to the to the Director Division of Taxation to be used solely for the purposes of offsetting the costs associated with issuing tax credits provided under the bill. After the Division of Taxation is reimbursed for costs associated with issuing tax credits, the full fee is to be paid to the municipality. In addition, the bill requires licensees to pay to the Director of the Division of Alcoholic Beverage Control any applicable renewal fees that the holder of a plenary retail consumption license is required to pay under current law. The bill imposes certain penalties on the holders of the restricted restaurant license or restricted beer and wine license who violate the law. For a first offense, a restricted restaurant licensee is required to pay a civil penalty of $5,000 and a restricted beer and wine licensee is required to pay $2,500. Both licensees are subject to a mandatory license suspension for a period of time determined by the ABC director for a first time offense. For a second offense, both licensees are subject to a permanent license revocation and are required to pay a fine that is equal to three times the amount of the fair market value of a plenary retail consumption license in that municipality. Any fine money collected is to be paid to the Director of the Division of Taxation to be used solely for the purposes of offsetting the costs associated with issuing tax credits provided under the bill. After the Division of Taxation is reimbursed for up to 75 percent of the projected estimated cost associated with issuing tax credits, the full fee is to be paid to the municipality. This bill further provides for the issuance of additional plenary retail consumption licenses by municipalities that have adopted a master plan pursuant to the provisions of section 19 of P.L.1975, c.291 (C.40:55D-28). These municipalities may issue the additional plenary retail consumption licenses based upon the population projections for that municipality contained in the master plan and the schedule set forth under the bill. The schedule relies upon the population projection in the master plan. If the projected peak population supports the issuance of one or more additional plenary retail consumption licenses, the municipality immediately may issue one additional license. The municipality may issue another plenary retail consumption license whenever an additional 3,000 or more persons are added to the municipality’s population, until the maximum number of licenses supported by the projected peak population in the master plan has been issued. This bill also provides a tax credit against the corporation business tax and gross income tax to compensate license holders for the expected loss in value resulting from the creation of the new restricted licenses. Under the bill, the tax credit is equal to 100 percent of the fair market value of taxpayer’s plenary retail consumption license prior to the date of enactment of the bill. The bill reduces the fair market value of licenses used in connection with multiple restaurants or other establishments that are located on the same licensed premises. In cases where a single license is used in connection with multiple restaurants or establishments, the fair market value is divided by the number of restaurants or establishments operating in connection with the license. The tax credit is required to be taken over a five-year period, in five annual installments, at the rate of one-fifth the total amount of the taxpayer’s allowable credit. In order to claim the credit, a license holder is required to make and file an application with the Director of the Division of Alcoholic Beverage Control (ABC), who is responsible for certifying eligible licensees as qualified holders of a plenary retail consumption license based on certain factors related to the licensee, and the status of the license held by the licensee. In addition, the Director of the Division of A.B.C. is responsible for determining the fair market value of each license. To assist in determining fair market value, the bill allows the Director of ABC to appoint an advisory committee composed of representatives with knowledge and experience in the appraisal of alcoholic beverage licenses in this State. Upon certification, the bill requires the Director of ABC to submit the written certification to the licensee (to be used in filing a return that includes a claim for the credit) and to prepare a report regarding the administration of the certification process that will indicate the number of applications made, the number of certifications issued, and the fair market value of each license for which a certification is issued. The bill permits qualified license holders to convert allowable tax credits to tax credit transfer certificates upon application to and approval by the Director of the Division of Taxation in the Department of the Treasury. The bill authorizes qualified license holders to sell any amount of the credit that is converted to a tax credit transfer certificate to another taxpayer in exchange for private financial consideration, but stipulates that the consideration received by the qualified license holder from the sale cannot be less than 75 percent of the transferred credit amount. The bill provides that a qualified license holder who is allowed a credit is permitted to maintain the plenary retail consumption license and operate a licensed premises in this State. However, the bill provides that taxpayers who sell their interest in the consumption license during the five year tax period in which they are eligible to receive annual installments of the credit, must forfeit that portion of the qualified licensee’s credit that is equal to the amount of consideration received from the sale or transfer of the license. The bill provides that the forfeited amount will reduce any unused credit of the taxpayer that has not been used, sold, or assigned to another taxpayer and, if after the forfeited amount is used to reduce any allowable credit of the taxpayer, the balance of the forfeited portion remaining must be repaid to the Director of the Division of Taxation. Additionally, the bill provides that taxpayers who sell their interest in the consumption license during a fifteen-year period following the five-year tax period in which they are eligible to receive annual installments of the credit, must similarly forfeit that portion of the qualified licensee’s credit that is equal to the amount of consideration received from the sale or transfer of the license. The bill provides that the forfeited amount will reduce any tax credit carryover that is allowed but has not been used by the taxpayer, and, if after the forfeited amount is used to reduce any allowable credit of the taxpayer, the balance of the forfeited portion remaining must be repaid to the Director of the Division of Taxation, at reduced amounts based upon when the sale or transfer of the license occurs. It is the sponsor’s intent to foster and encourage economic development and growth in this State by creating a new less-costly restaurant license that permits the licensee to sell alcoholic beverages and to provide financial compensation to certain plenary retail consumption licensees who already have established businesses and paid market value for their licenses. Spring 2015 | The Pangregorian | 7 A Positive Point-of-View of the New Liquor Bill Newly Introduced Bill Aims to Help More NJ Restaurants Gain Liquor Licenses By Joan Verdon – Staff Writer | The Record A bill that would create two types of restaurant liquor licenses and make it easier for small restaurants to sell alcohol, while giving tax credits to existing license holders, was introduced in the Assembly on Wednesday. The proposal is seen as a boon for restaurant owners who are trying to obtain licenses, but it is likely to be opposed by existing license holders who worry that the suggested changes will rob them of one of their most valuable business assets. The legislation would create a new license allowing restaurants to serve alcoholic beverages with meals. Alcohol could only be served at the table where the meal is being eaten, not at a separate bar area. Another type of license would allow sales of only beer and wine with meals. Municipalities would be able to issue licenses to any restaurant that met the stipulations spelled out in the bill, and restaurant owners could renew their licenses every year, for fees ranging from $1,500 to $10,000, depending on the type of license and the size of the restaurant. «Some people obviously are looking forward to it, thinking this is going to be a good idea, and there are obviously some people who have some concerns,» said Marilou Halvorsen, president of the New Jersey Restaurant Association. «We have concerns about our existing 8 | The Pangregorian | Spring 2015 licensees being fairly compensated for an investment that they have put in, which in some cases can be over $1 million,» she said. Peter Loria, owner of Café Matisse, a 40-seat bring-your-ownbeverage restaurant in Rutherford, is one business owner who would benefit from the changes proposed in the bill. «It’s a great idea,» he said. «Margins are getting tighter and tighter and tighter. Every year things go up. Rents go up, PSE&G goes up. There’s only so far you can go with food,» he said. But Tony DelGatto, owner of Grissini in Englewood Cliffs and Westmount Country Club in Woodland Park, echoed the concerns of existing license holders. «If you have a license right now, you paid plenty of money for it, and it’s pretty unfair to be giving them away,» if the law is changed, he said. Even with a tax credit for the lost value, «you’re not going to be getting a credit for the business you’re going to lose.» Currently, New Jersey’s laws allow municipalities one liquor license per 3,000 residents, a restriction that makes this one of the hardest states in which to obtain such a license. In popular restaurant towns such as Ridgewood and Montclair, liquor licenses have been sold for $1 million or more. Restaurant liquor licenses have become so valuable in New Jersey that any discussion of change draws strong opposition from restaurant owners. But backers of this bill are trying to work out a solution that would address concerns. «The equity that exists in existing licenses has got to be respected,» said the bill’s sponsor, Assemblyman John Burzichelli, D-Gloucester. «We’re changing the rules of the game, and frankly I think it’s time the rules changed,» he said. Burzichelli said the measure is intended to help municipalities attract restaurants to their downtowns and boost the restaurant industry in the state, while compensating existing license holders for any impact on the value of their license. «It’s designed to be very mindful of the honest equity that exists in present licenses and also to help encourage the restaurant industry to flourish and to give the little guy a chance of competing,» Burzichelli said. Municipalities, Burzichelli said, like «a robust restaurant presence» in their downtowns. «And restaurants have a better chance of succeeding when they have more options and points of profit than simply entrees,» he said. Halvorsen said the restaurant association received a copy of the bill Wednesday and that Burzichelli has expressed a willingness to work with the group to address its concerns. «It’s going to be a work in progress,» she said. The New Jersey Retail Merchants Association also has been working to make it easier for retail establishments such as supermarkets that sell beer, wine, and alcoholic beverages to get liquor licenses. Stores such as those are limited to two licenses per company. The association would like to see that expanded to 10 licenses, but the companies would still have to buy existing licenses to acquire them, under one such proposal. «Clearly our liquor laws are outdated,» said John Holub, president of the retailers’ group. He said changes in the restaurant license law could be beneficial to his group’s efforts as well. «Any effort to take a fresh look at an antiquated law is always a good thing, and I think it shines a light on just how the overall liquor laws are old and need to be revised, not just for restaurants but for retail as well.» A Negative Point-of-View of the New Liquor Bill Wholesalers Group Opposes Restaurant Liquor License Change By Joan Verdon – Staff Writer | The Record The organization representing New Jersey’s wine and liquor wholesalers opposes a proposal that would make it easier for restaurants to get liquor licenses, the group’s executive director said Friday. “There are many reasons why the industry opposes this legislation, but chief among them is the fact that it would add way too many licenses to the industry,” said Jeffrey Warsh, executive director and general counsel for the Trenton-based New Jersey Wine and Spirits Wholesalers Association. He also is the legislative agent for the New Jersey Licensed Beverage Association, which represents bars and restaurants, and which also opposes the proposal. Warsh was reacting to a bill introduced Wednesday by South Jersey Democratic Assemblyman John Burzichelli that would Spring 2015 | The Pangregorian | 9 make it easier for small restaurants to obtain liquor licenses. The measure seeks to create two new types of licenses for restaurants that want to serve liquor, or beer and wine, with meals. The legislation wouldn’t change the rules for wholesale distributors or liquor stores, but Warsh said the new restaurant rules would have a ripple effect on wholesalers and retail stores. Struggles cited The amount of alcohol sold in New Jersey is “remarkably constant” from year to year, and more licenses won’t mean that more alcohol is sold, but rather that the new licenses take business from existing license holders, Warsh said. “The pie will not increase,” he said. “If you add 1,000 new licenses, you’re not going to sell more alcohol. Each slice is just going to get smaller.” “This is a highly stressed industry that took a big hit during the Great Recession,” Warsh said, referring to the restaurant industry and all alcoholic beverage sales. “The market already can’t support the existing number of licenses, he said. Warsh said that there are some 1,400 inactive licenses in the state and that 30 percent of license holders have trouble paying their bills and are on cash-ondelivery status with wholesale suppliers. Burzichelli, in introducing the bill Wednesday, said he is hoping to spark economic development and job creation by making it easier for small restaurant owners to get licenses. Current state law, enacted in the 1940s, limits the number of licenses a munici- 10 | The Pangregorian | Spring 2015 pality can issue to one per 3,000 residents, a rule that has made it difficult for new restaurants in North Jersey’s downtowns, such as Hackensack, or Ridgewood, to get licenses. “There’s an insufficient number — or complete lack — of available licenses in many municipalities, inflating the value of existing licenses and forcing prospective restaurateurs to buy a license at an exorbitant price,” Burzichelli said in introducing his bill. The legislation (A-4267) also includes a provision for tax credits for restaurant license holders if the value of their license is diminished by the new rules. In some municipalities, restaurant liquor licenses are worth $1 million or more. Warsh said a more measured approach to the problem would be to come up with a system for relieving the high demand for licenses in certain municipalities, “but not allow every town to issue an unlimited amount of licenses.” The bill has not yet been assigned to committee, and supporters and opponents alike said they expect it to undergo revisions before it is put to a vote. The New Jersey Restaurant Association said Wednesday that it had received a copy of the bill and was reviewing it. The association said its main concern was making sure existing restaurant licensees would be fairly compensated for the investments they made in the past to obtain licenses, often at great cost. The bill would set up a fee system for new licenses, with annual fees ranging from $1,500 to $10,000, depending on the type of license and the size of the restaurant. Πρωτόγνωρη η Συμμετοχή του Ελληνισμού στην Παρέλαση για την Εθνική Ανεξαρτησία Η PA N G R E G O R I A N Γ Ι Α Μ Ι Α Α Κ Ο Μ Η Φ Ο Ρ Α ΕΝΤΥΠΩΣΙΑΣΕ ΜΕ ΤΟ ΑΡΜΑ ΤΗΣ ΣΤΗΝ ΓΙΟΡΤΗ ΤΗΣ ΕΘΝΙΚΗΣ ΜΑΣ ΑΝΕΞΑΡΤΗΣΙΑΣ Η φωνή του Ελληνισμού ακούστηκε για μια ακόμη χρονιά από άτομα κάθε ηλικίας, στην 5η λεωφόρο του Μανχάταν, όπου χθες πραγματοποιήθηκε η παρέλαση για την εθνική επέτειο της 25ης Μαρτίου. Ελληνοαμερικανικά σχολεία, κοινότητες, σύλλογοι, ομοσπονδίες, φοιτητικές οργανώσεις, χορευτικά συγκροτήματα και εταιρείες συμμετείχαν στην παρέλαση με πεζοπόρα τμήματα και άρματα. Τα περισσότερα παιδιά ήταν ντυμένα με παραδοσιακές στολές διαφόρων περιοχών της Ελλάδας, ενώ πολλοί από τους παρελαύνοντες, μικροί και μεγάλοι, κρατούσαν ελληνικές σημαίες. Για μια ακόμη φορά όλα τα τμήματα της Pan Gregorian έδωσαν το παρών στην Εθνική παρέλαση με ένα εντυπωσιακό άρμα. Στην αντιπροσωπεία της Εταιρείας ήταν ο Πρόεδρος του Pan Gregorian κ. Γεώργιος Σιαμπούλης, ο Vice Chairman κ. Μιχαήλ Ζαβόλας, τα μέλη του Διοικητικού Συμ- 12 | The Pangregorian | Spring 2015 βουλίου κ. Ανδρέας Διάκος και κ. Ανδρέας Καϊάφας, καθώς και το μέλος του Διοικητικού Συμβουλίου της Pan Gregorian of Upper NY κ. Πητ Τσαγκαράκης και η υπεύθυνη του Γραφείου της Pan Gregorian Enterprises κ. Τόνι Μπλετσάκη. Το άρμα της Εταιρείας επισκέφθηκε και ο γνωστός Έλληνας δημοσιογράφος Δήμος Βερύκιος. Ο κ. Βερὐκιος, μάλιστα, μαγνητοσκόπησε την επίσκεψη αυτή στο άρμα της Εταιρείας και την μετέδωσε την επόμενη μέρα στην πρωινή εκπομπή του καναλιού ALPHA. Το άγημα Ευζώνων της Προεδρικής Φρουράς, που άνοιξε και φέτος την παρέλαση, καθώς και 180 μαθητές και φοιτητές από το Αριστοτέλειο Πανεπιστήμιο, το Κολέγιο Ανατόλια και το Λύκειο του Ελληνικού Κολεγίου Θεσσαλονίκης «συνέτειναν στον εμπλουτισμό» του ετήσιου αυτού θεσμού, όπως ειπώθηκε από αρκετούς ομογενείς. Στην παρέλαση, την οποία διοργανώνει η Ομοσπονδία Ελ- ληνικών Σωματείων Νέας Υόρκης, την ελληνική κυβέρνηση εκπροσώπησε ο υπουργός Εθνικής ‘Αμυνας, Πάνος Καμμένος, ο οποίος συνοδευόταν στο ταξίδι του στις ΗΠΑ από τον αρχηγό ΓΕΕΘΑ στρατηγό Μιχαήλ Κωσταράκο και τον αρχηγό ΓΕΝ αντιναύαρχο Ευάγγελο Αποστολάκη. Την κυπριακή κυβέρνηση εκπροσώπησε ο κυβερνητικός εκπρόσωπος, Νίκος Χριστοδουλίδης. Ανάμεσα στους παρελαύνοντες ήταν ο κυβερνήτης της πολιτείας της Νέας Υόρκης ‘Αντριου Κουόμο, ο οποίος ήταν τελετάρχης της φετινής παρέλασης, ο δήμαρχος της πόλης Μπιλ ντε Μπλάζιο, ο δημοκρατικός γερουσιαστής Τσαρλς Σούμερ, η δημοκρατική βουλευτής Κάρολιν Μαλόνι, ο αρχιεπίσκοπος Αμερικής Δημήτριος, δημοτικοί και πολιτειακοί αξιωματούχοι της Νέας Υόρκης, οι μόνιμοι αντιπρόσωποι της Ελλάδας και της Κύπρου στον ΟΗΕ, πρέσβεις Αικατερίνη Μπούρα και Νίκος Αιμιλίου, αντίστοιχα, ο πρεσβευτής της Κύπρου στην Ουάσιγκτον, Γιώργος Σιακαλλής, οι γενικοί πρόξενοι στη Νέα Υόρκη της Ελλάδας Γιώργος Ηλιόπουλος και της Κύπρου Βασίλης Φιλίππου, ο πρόξενος της Ελλάδας Μάνος Κουμπαράκης, οι επικεφαλής των ελληνικών υπηρεσιών στην αμερικανική μεγαλούπολη, ο δήμαρχος Αμαρουσίου και πρόεδρος της Κεντρικής Ένωσης Δήμων και Κοινοτήτων Γιώργος Πατούλης και ο πρώην υπουργός Εθνικής ‘Αμυνας, αντιστράτηγος ε.α Φραγκούλης Φράγκος. Ο υπουργός Εθνικής Άμυνας Πάνος Καμμένος, ο Αρχιεπίσκοπος Αμερικής Δημήτριος, ο Αρχηγός ΓΕΕΘΑ Στρατηγός Μιχαήλ Κωσταράκος και ο Αρχηγός ΓΕΝ Αντιναύαρχος Ευάγγελος Αποστολάκης ΠΝ παρευρέθησαν στην τελετή μετονομασίας τμήματος της 33ης oδού στην Αστόρια, όπου βρίσκεται η ελληνορθόδοξη εκκλησία της Αγίας Αικατερίνης, σε oδό Αρχιεπισκόπου Ιακώβου το πρωί του Σαββάτου 28 Μαρτίου 2015.. Spring 2015 | The Pangregorian | 13 Eίμαστε Δίπλα στην Ελλάδα μας!!! 14 | The Pangregorian | Spring 2015 SUCCESSFUL DINNER DANCE OF THE PAN GREGORIAN FUND METRO NY &LI Members of The Board of Directors with the General Consuls of Greece and Cuprus and Mrs Manessis with the commemorative plaque T Mr. Manos Koumbarakis – General Counsul of Greece Mr. Vasilios Philipou – General Counsul of Cyprus 16 | The Pangregorian | Spring 2015 he Dinner Dance of Pan Gregorian Fund of the Pangregorian Enterprises of Metro NY and LI was a great success. Chryssoula Fiotodimitrakis, Office Administrator of PGE of Metro NY and LI, was responsible for organising such an unforgettable evening. The honoree of the event was the Chairman Emeritus of the Pangregorian Enterprises of Metro NY and LI of Mr. Anastassios Manessis This beautiful evening took place on May 31st at Terrace on the Park in Corona, NY. The Terrace on the Park is a very beautiful venue, with excellent service and delicious food. Although the weather didn’t cooperate, with severe thunderstorms and flooding downpours, the hall was filled with people. The President and CEO of Pan Gregorian Enterprises of Metro NY and LI Demetris Kafchitsas, in his speech, thanked all of the supporters of the event, without whose help this dinner dance could not have been such a success! He later mentioned the extensive support and promotion of the cooperative, to this special Fund which is geared towards the arts and the education. Art & Education were some of the most important intellectual commodities of our ancient Greek ancestors. He also emphasized the great contribution in the promotion of these commodities of the honoree Mr. Anastasios Manessis. Mr. Kafchitsas praised Mr. Manessis as a successful businnesman and family man altogether. “He always stands on the ideal of business ethics and he believes that entrepreneurship and prosperity relies on community support and efforts that get rewarded. Mr. Manessis is a pillar of the foundation of the Greek Orthodox Church, by being an Archon of The Order of St. Andrew. He is a visionary and a mentor and it is a privilege for everyone who meets him and converses with him”, Mr. Kafchitsas said. In closing his speech, Mr. Kafchitsas pointed the economical and social importance of Pan Gregorian, as well as the unification of the Greek-American independent restaurant business un- Mrs Manessis on behalf of her father receives a regognition from the New York City Council from Costa Constantinides President of Pan Gregorian Enterprises Mr. Siamboulis with President of Pan Gregorian Metro NY and LI Mr. Kafchitsas The chairman of the council of the educational committee of the «Frank Sinatra School of Arts», Nan Shipley Athanasios Kamperis receives his achievement award from Mr. Kafchitsas and Ms. Fiotodimitrakis der the cooperative’s umbrella. He also spoke about the objectives of Pan Gregorian Metro NY and LI that support the arts, education and reward achievements in the fields of food and hospitality industry. Due to illness, Tasos Manessis was unable to attend and the award was received by his daughter Yvette Manessi Corporon, which is a famous journalist and author. Yvette Manesi thanked the organizers for the honor to her father and she conveyed his greetings to all the participants of this evening. Greetings were sent by the Greek-American New York Assemblymember Kostas Konstantinidis, who also conveyed the greetings of State Senator Michael Giannari and fellow Assemblymember Aravella Simota. He expressed his heartfelt congratulations for the award to Mr. Anastasios Manessis and he also praised the great social and charitable contributions of Pan Gregorian, as well as the support of promoting the of the Greek language and culture. The Consul of Greece in New York Manos Koumbarakis congratulated Pan Gregorian for organizing such a nice event. He also complimented Anastasios Manessis for his contribution to promoting the Greek Orthodox ideals. He also urged the Board of Directors of the cooperative to continue its charitable work. The General Consul of Cyprus in New York Vassilis Philippou complimented the honoree of the night Anastasios Manessis stressing that he was present in all the challenges of Hellenism, such as national issues, Greek Education and Language and the Orthodox Church. The Pan Gregorian Fund of Metro NY and LI donated $10,000 to the “Frank Sinatra School of Arts”. The check was received by the director Donna Finn, who said that this money will help many children in the community and the school to broaden its objectives. The same amount was donated to the Food & Finance High School, the only of its kind that gives great opportunities to young people to be trained and deployed in the industries of food and hospitality. The $10,000 check was received by the chairman of the council of the educational committee, Nan Shipley. The Greek-American Chamber of Commerce, was awarded with the amount of $4,000 for the support of Greek Film Festival in New York. The check was received by the President of the Chamber, Nancy Papaioannou and by the head of the festival, James Di Measure. Ms. Papaioannou noted that the Chamber has 70 years of life, while the festival is already nine years old. She also pointed that a year ago the Festival expanded to Boston and Atlanta. Mr. Di Measure said that last year five thousand people attended the screenings in Astoria and Manhattan. Financial support amounting to the amount of $3,000 received by St. Joseph Church Food Pantry Fund. The priest Father Michelli thanked the Board of Directors for their support to the projects and he noted that the Church provides food and support to anyone who knocked on her door without any discrimination. Athanasios Kamperis is a student of the New Hyde Park public high school in Nassau County. He was the recipient of the amount of 2,500 dollars, as the first winner of the essay with the title “The restaurants and their contribution to the economy of New York”. It was a successfully organized event and we are all looking forward to the next one. Spring 2015 | The Pangregorian | 17 PGE of Metro NY and LI Organised a Very Successful Event 18 | The Pangregorian | Spring 2015 H e a l t hy M e n u H a n g - U p s New dietary guidelines could motivate operators to retool their menus. The Dietary Guidelines Advisory Committee (DGAC) recently recommended changes to what Americans should eat, including suggestions to consume less meat, sugar, and saturated fat. While many operators remain focused on the calorie-count mandate set to take effect later this year under the Affordable Care Act, consultants say, the new guidelines also present an opportunity for brands to establish a formal strategy that makes health a permanent part of their business plans. The DGAC—made up of 14 top nutrition experts—submitted its report in February to the U.S. Departments of Agriculture (USDA) and Health and Human Services (HHS), which will jointly publish the updated Dietary Guidelines before the end of the year. Many of the proposed changes in the 571-page report reinforce what is fairly agreed upon: Americans should eat fewer overall calories, more plant-based foods, and less sugar and saturated fat. Among the report’s notable firsts were suggestions to put a ceiling on total calories from sugar at 10 percent. Howland Blackiston, principal at branding and design consultancy King-Casey, based in Westport, Connecticut, says his quick-serve and fast-casual clients aren’t too concerned about the updated guidelines 20 | The Pangregorian | Spring 2015 right now. “All they seem to care about is mandatory calorie counts; that’s what the focus is on right now,” Blackiston says. Similarly, an expert at Chicago-based marketing and culinary consultancy CSSI says many of the firm’s clients are waiting to see how consumers respond to label mandates. “Consumers all approach healthy eating differently. Some want to know chains are working toward healthier menu items; others don’t,” says Marie Molde, registered dietitian at CSSI, which also provides brands with support on nutritional guideline compliance. “Chains want to first label items how they are and see consumer response, and then move forward from there.” Still, many suggest the guidelines provide operators with a glimpse into the future of consumer demands and a blueprint for menu formulation moving forward. “No drastic menu changes” In light of the DGAC’s recommendations, sandwich chain Subway plans to continue improving individual products through fewer ingredients and thorough testing. Corporate dietitian Lanette Kovachi says the brand is “already an industry leader in providing heart-healthy and low-fat sandwich options” for customers. “As we continue to improve our offerings, no drastic menu changes are necessary, meaning the flavors that our customers have come to know and love will continue to remain delicious and nutritious,” Kovachi adds. Transparency on menus has long been a key part of Subway’s health platform, as the brand has provided printed nutrition information on menuboards, tray liners, and napkins since 1997. It has since made the information available online, adding allergen information and a nutritional calculator in recent years, as well. Similarly, Domino’s looked to get out ahead of labeling mandates as “one of the first national chains” to voluntarily post its nutritional content online 13 years ago, says Tim McIntyre, vice president of corporate communications. “We continue to look for ways to reduce sodium and fat … without compromising taste,” he says, adding that the best way for the pizza industry to address the DGAC’s recommendations is by giving consumers plenty of options. “The beauty of pizza is that it’s so customizable,” he says. “With our multiple crust types, ... sizes, and combination of top- Spring 2015 | The Pangregorian | 21 pings, there are more than 34 million ways to order a single pizza from Domino’s. That means, in essence, customers can make their pizzas as indulgent or as healthy as they want. It’s all about consumer choice.” A new menu strategy Jesse Szewczyk, CSSI’s associate research and development chef, says that those brands tackling healthy reformulation are largely favoring a gradual approach as opposed to drastic changes. “Probably 70 percent of the projects I’ve done in the past several years have been geared toward a slow, quiet approach to healthier menus rather than all at once,” Szewczyk says, adding that a lot of chains are giving broad guidelines for improvements when it comes to health. Blackiston says he isn’t that surprised that many operators are taking a noncommittal approach to the DGAC report. “A menu strategy is a lot of work. It requires rolling up their sleeves, getting a lot of different disciplines in the room, and getting them all to agree on which changes they are going to make on the menu to achieve their business objectives and how they’re going to do it,” he says. Rolling out a new menu strategy—including assessing the competition, understanding regulations, conducting consumer research, identifying risks, setting prices, and designing a new menuboard—can take four to six months, he says. The new guidelines present an opportunity to develop a new strategy and test it. “The obvious question is, What will be the impact to business if we make these changes?” Blackiston says. “Part of that is doing research to test concepts and ideas without even creating a menu item—just the concept of one. For example, what would happen if we had less meat on menu? You can test that and then make decisions.” 22 | The Pangregorian | Spring 2015 Start with sugar, plants Registered dietitian and New York University adjunct professor Lisa Young, Ph.D., says the DGAC report heavily emphasized sugar on the menu. “Sugar was one of the biggest items on the committee’s agenda,” she says. “For the first time, they issued an actual limit. For the food industry, that means really trying to go lower on sugar.” An easy fix, she says, would be providing consumers with more options beyond sugary beverages like soda, such as bottled water, seltzer, and flavored sparkling water. “The beverage industry can make money selling water,” she says. “People aren’t going to be drinking tap. They can charge the same amount for seltzer or sparkling flavored water.” Another issue highlighted in the report was the recommendation that Americans eat more plant-based foods and less meat given its lower environmental impact, Young says. Pulses—legumes such as dry peas and lentils—are an inexpensive way to beef up and differentiate these items, Szewczyk says. “Recently, chains have begun exploring ways to menu pulses, from creative takes on meatcentric dishes such as lentil Bolognese or lentil pâté to calling out specific varieties of lentils such as Puy or French on menus,” he says. “They are a great source of protein and are easy to lighten historically heavier dishes such as cream soups, where lentils can be used to add the richness without added fat from heavy cream.” Unlike some menu improvements that aren’t as easy to market on a menu—such as switching from saturated to polyunsaturated oils—offering more fresh, local vegetable options and sustainably raised meat, or adding a composting program, are all concepts that resonate well with consumers, Blackiston says.“Where I have seen marketing on menuboards done effectively is most to do with freshness, sustainability, and local,” he says. “There’s a positive reception to that from consumers. It’s all about freshness now.” Smar t Ways to Reduce Common Insurance Claims Restaurants face some unique risks, but preventive measures can help manage them. 24 | The Pangregorian | Spring 2015 G iven the presence of cooking equipment and flammable products, it’s no surprise that restaurants sustain more than their share of fire damage. According to the Federal Emergency Management Agency, some 5,900 restaurant building fires are reported to fire departments each year and cause about $172 million in property loss. But fires are but one business threat for restaurant owners. Christie Lucas, v.p. and commercial product manager, PA-based Insurance, outlined some other common occurrences covered by commercial insurance policies, along with proactive measures to manage them. In addition to the standard risks of running a business, the restaurant industry presents a unique set of dangers that you need to be aware of. To prevent these dangers from causing an accident that could damage your business, it’s critical that you take the proper steps to insure your business against a wide variety of potential problems, from kitchen fires to slip-and-fall accidents. However, even with the proper insurance, the best solution is to avoid these accidents altogether. If you’re looking to make your restaurant safer, here are some things to pay extra attention to. Restaurant Injuries. Let’s start with the big one: slip-and-fall accidents are the number one cause of injury in restaurants, and can be very costly if you’re not prepared. If a patron is injured, restaurants can expect to pay around $50,000 to defend a single lawsuit (and even more if you lose). To reduce the likelihood of these accidents, repair any uneven or cracked parts of your restaurant’s floor or stairs, and keep the building’s sidewalk and parking lot in good condition. In addition to patron accidents, it’s important to keep your employees safe as well. Total compensation for employee slipand-fall accidents is approximately $70 billion each year, and that’s a number you don’t want to be a part of. Make sure that your servers and other employees have walkways that are clear and unobstructed, and never store goods in areas where they might present a trip/fall hazard. For workers who regularly carry or move heavy loads, train them how to do so properly while reducing their risk for physical injury. Sprains, strains and tears made up 38 percent of injury and illness cases requiring time off in 2011, and more than half of those were caused by heavy lifting or back injuries. Power or mechanical failure. Restaurants rely heavily on refrigeration equipment, so when the power or mechanical systems fail, often ingredients are spoiled and often the restaurant must close. Power outages are outside a restaurant owner’s control, but they can reduce the risk of a mechanical failure by regular servicing. “We give our clients a discount if they have a maintenance agreement in place,” Lucas says. Food contamination. Whether food is tainted before it’s delivered, improperly handled on the premises or compromised by a sick employee, a chink in the food safety armor can cause a lot of headaches for a restaurant. To avoid these scenarios, Lucas recommends knowing vendors well, checking references before doing business with them, and conducting food handling training for food handling employees. Data breaches. Target, Home Depot, T.J. Maxx and other retailers have been targets, but restaurants, where credit card use is common, are just as vulnerable, if not more so. A breach can be very costly, both from an economic and reputation perspective. Lucas advises training employees in data protection practices and making sure they swipe cards in the customer’s presence—or at least in the open, where their actions can be seen by other staff members. She also recommends background checks on prospective hires. Intoxicated guests. Who is to blame when a tipsy customer gets into a car and causes an accident? Liability depends on the location. Some states hold the server to be negligent, while others blame the restaurant. Either way, “it’s normally very expensive to go to court,” Lucas says. To qualify for liquor liability coverage, Lucas explains, most carriers require restaurant and bar employees to undergo training to identify intoxicated customers, when to turn them away and when to order them a taxi home. She advises restaurants to refresh training at least annually. Deliveries and Driving. If you employ delivery drivers or valets, your business could be held accountable if one of them causes an accident. Before hiring any drivers, it’s critical to perform thorough background checks on their driving record to make sure you can trust their skills behind the wheel. If your restaurant serves alcohol, you could be liable for damages your patrons cause as a result of Spring 2015 | The Pangregorian | 25 their intoxication. Because you can’t control your patrons’ actions after they leave your restaurant, it’s essential to carry liquor liability insurance. Some states require all restaurants to carry a liquor liability policy; if yours isn’t one of them, you should consider purchasing one regardless. Accidents happen, but establishing standards for employees before they get behind the wheel can help reduce the likelihood. A commonly accepted practice is to search bureau of motor vehicle reports before allowing a staff member to drive. Disqualify any staffers with more than one speeding ticket or accident on their record. And be sure to update those reports twice a year, Lucas recommends. Discrimination. An employment practices liability insurance policy can cover situations from wrongful dismissal to harassment, discrimination, failure to promote, wrongful discipline and other scenarios. Efforts to educate management and employees, including formal training and a comprehensive employee handbook that clearly spells out policies, can help reduce this category of claims. Fires. One of the most common dangers is a kitchen fire, In fact, fully 87 percent of confined fires in restaurants start there. In addition to the damage they cause, kitchen fires can completely shut down operations, leading to significant revenue loss while the damage is repaired. The good news, though, is that many fires are completely avoidable. For example, our research shows that nearly one in four unconfined restaurant fires is caused by dirty or misused kitchen equipment. Train your kitchen staff to maintain and properly use every piece of equipment in the kitchen to reduce your risk of fire. Additionally, making sure your restaurant is equipped with systems to limit the potential damage of a fire is critical. Shockingly, more than half of reported restaurant fires occur in restaurants without fire extinguishing systems, or even working smoke alarms. Kitchen fires are hard to avoid and they can flare up at any time. Key prevention methods include periodic electrical inspections and equipment maintenance. Also, because grease is such a key risk factor in fires, Lucas says, most insurance carriers require grease removal at least semiannually. Keeping areas as grease free as possible has another benefit: reducing slips and falls, which are common reasons for workers’ compensation claims. Despite all these threats to their business, many restaurants remain underinsured. Forced closures or loss of customers because of a fire or foodborne illness can wreak havoc on a restaurant’s bottom line. The amount of income you could lose after a loss is significant, and from a liability standpoint, there is always the potential for liquor liability or a catastrophic auto accident loss. The restaurant business does present some unique safety challenges, but with the right preparation many of them are surprisingly avoidable. While following the above tips won’t eliminate the possibility of an accident at your restaurant, following them will go a long way to reducing your risk. Wayne Consumption ‘C’ Liquor Licence For Sale. For more information email to [email protected] 26 | The Pangregorian | Spring 2015 Operations Report can help guide your bottom line T his National Restaurant Association in its publication Restaurant Operations Report offers a study of restaurants’ operating results, based on financial data from 630 restaurant operators. The report helps restaurants gauge how their business measures up to the competition, as well as help guide their bottom line. “This business-management tool helps operators determine how their costs and sales compare to those of a similar business profile to operate more efficiently,” says Hudson Riehle, senior vice president, research and knowledge, NRA. The Restaurant Operations Report analyzes restaurant income and expense statements to present operations data for four restaurant profiles: three in full-service (per-person checks of under $15, $15 to $24.99, and $25 and over), and one in limited service. In each profile, the data breaks down by sales volume, location type, menu theme and ownership. The cost categories match up with those presented in the NRA’s The Uniform System of Accounts for Restaurants. In an industry that caters to constantly changing customer preferences, it’s important to maintain a competitive edge. Here are some ways the Operations Report can help you measure profitability to stay ahead: Evaluate your operating results. The report presents operating results by the most common industry measures. It uses medians rather than averages to indicate the norm because of the broad array of surveyed restaurants. For example, the median total sales per full-time equivalent employee for fullservice establishments ranges from $53,448 (average check per person under $15) to $60,606 (average check $15 to $24.99) to $65,413 (average check $25 and over). For limited-service 28 | The Pangregorian | Spring 2015 restaurants, median total sales per full-time equivalent employee was $68,571. Review profitability targets. Understand how your pretax profit margins stack up against similar restaurant operations. For example, median income before taxes for fullservice restaurants was 4.1 percent of total sales in operations where the average check is under $15; 5 percent for restaurants with an average check of $15 to $24.99; and 4.5 percent for fullservice operations with average checks of $25 and over. For the limited-service restaurants surveyed, median income before taxes was 6.3 percent. Get a leg up. If you’re opening a new restaurant, the report can guide you in developing a potential income statement and help you monitor your operation’s performance as your business grows. Identify areas for improvement. For example, look at the food costs of similar profiles and determine whether and how you can decrease cost points to help your bottom line. Analyze your operation. A periodic analysis of the financial performance of your food and beverage service operations could identify early warning signs of potential problems. For example, food and beverage costs or payroll could be inching up monthly. Regular examination of small day-to-day changes could uncover undesirable trends and help you avoid potential crises. “In this economic environment, competition abounds from all restaurants of all sizes, as well as convenience stores, supermarkets and other venues that offer prepared food,” Riehle says. “You need to monitor your costs and make sure you have enough cash for expenses and investments. A tool that helps guide your performance is invaluable and can help you succeed.” 31 Years 31st Annual Dinner Dance Sunday, November 8th, 2015 Drawing: Sunday, November 8, 2015 at 10:00 PM - The Venetian, Garfield, NJ 11 ΨΥΧΟΛΟΓΙΚΑ ΤΡΙΚ... ...που εφαρμόζουν τα εστιατόρια για να ξοδεύουν οι πελάτες περισσότερα χρήματα Μ 2. Είναι ύπουλοι με τους αριθμούς 1. Δεν χρησιμοποιούν το σύμβολο του δολλαρίου 3. Χρησιμοποιούν περιγραφική γλώσσα η σας φαίνεται περίεργο που βγαίνετε για φάτε κάτι πρόχειρο και καταλήγετε να δίνετε μία περιουσία, χωρίς να καταλαβαίνετε πώς την πατήσατε... Σύμφωνα με το Business Insider, πίσω από τους καταλόγους των εστιατορίων υπάρχει ολόκληρη μελέτη από ψυχολόγους και συμβούλους, που έχουν σκεφτεί πολύ προσεκτικά πως θα διαμορφωθεί το μενού ώστε να είναι πιο θελκτικό στον καταναλωτή. Το σύμβολο του ευρώ θα υπενθύμιζε αυτομάτως στους καταναλωτές ότι ξοδεύουν χρήματα και γι’ αυτό το λόγο είναι και το βασικό που αποφεύγουν οι καταστηματάρχες να φαίνεται στον κατάλογο. Σύμφωνα με έρευνα που έγινε στο Πανεπιστήμιο Κορνέλ, οι επισκέπτες που είχαν κατάλογο χωρίς το σήμα του δολαρίου, ξόδεψαν πολλά περισσότερα χρήματα από εκείνους που δεν έβλεπαν το σήμα του δολαρίου. Ακόμα κι αν οι τιμές ήταν γραμμένες με τη μορφή «δέκα δολάρια», οδηγούσαν τους καταναλωτές να ξοδέψουν λιγότερα. 32 | The Pangregorian | Spring 2015 Οι εστιάτορες καταλαβαίνουν ότι η τιμή 9,99, πολλές φορές εκλαμβάνεται ως λιγότερο ποιοτική. Αντίθετα, η τιμή που λήγει σε 0,95 (π.χ. 10,95) είναι πιο αποτελεσματική και φιλική στον καταναλωτή. Τις περισσότερες φορές τα μενού έχουν μόνο «στρογγυλές τιμές» ώστε να φαίνονται πιο απλά και καθαρά. Έρευνα του Πανεπιστημίου Κορνέλ έδειξε ότι τα προϊόντα του καταλόγου που περιγράφονταν με έναν όμορφο τρόπο ήταν και τα πιο δημοφιλή. Ταυτόχρονα, μία ακόμα έρευνα που έγινε από το Πανεπιστήμιο του Ιλινόις έδειξε ότι τα προϊόντα με περιγραφές είχαν 27% μεγαλύτερη ζήτηση σε σχέση με εκείνα που δεν είχαν καμία περιγραφή. 4. Συνδέουν το φαγητό με την οικογένεια Το καταναλωτικό κοινό νιώθει μεγαλύτερη σύνδεση όταν ο κατάλογος χρησιμοποιεί τις λέξεις «μαμά» ή «γιαγιά», όπως για παράδειγμα το «αρνάκι της γιαγιάς». 5. Χρησιμοποιούν έθνικ όρους για τα φαγητά από άλλες χώρες ώστε να φαίνονται πιο αυθεντικά Ο καθηγητής ψυχολογίας του Πανεπιστημίου της Οξφόρδης, Τσαρλς Σπενς, βρήκε ότι μία εθνική ή γεωγραφική ταμπέλα, όπως ένα ιταλικό όνομα, τραβάει την προσοχή του καταναλωτή σε ένα συγκεκριμένο πιάτο. 6. Χρησιμοποιούν φωτογραφίες Όταν τα πιάτα στον κατάλογο είναι υπογραμμισμένα, έχουν έντονο χρώμα ή συνοδεύονται από φωτογραφίες, μοιάζουν περισσότερο ξεχωριστά. Παρ’ ολ’ αυτά τα πολύ καλά εστιατόρια αποφεύγουν τέτοιου είδους τακτικές γιατί τις θεωρούν κακόγουστες. 7. Χρησιμοποιούν τα πολύ ακριβά πιάτα για να προωθήσουν τα πιο φτηνά τους πιάτα Πολλά εστιατόρια χρησιμοποιούν πολύ ακριβά πιάτα ως αντιπερισπασμό, προκειμένου τα λιγότερο ακριβά πιάτα (αλλά πάλι υψηλά σε τιμή) να φαίνονται φτηνότερα. Ο μόνος λόγος για να υπάρχει σε έναν κατάλογο ένα πιάτο των 50 ευρώ είναι για να νιώσει καλύτερα ο καταναλωτής όταν παραγγείλει ένα πιάτο που έχει 35 ευρώ. 8. Έχουν μικρό, μεσαίο και μεγάλο μέγεθος Ο καταναλωτής δεν έχει ιδέα πόσο μικρή είναι η μικρή σαλάτα και θεωρούν ότι επειδή είναι φτηνότερη θα έχει μία καλή αναλογία τιμής και ποιότητας. Αυτό που δεν καταλαβαίνει ο καταναλωτής είναι ότι τα εστιατόρια θέλουν να πουλήσουν τις μικρές ποσότητες και οι μεγάλες ποσότητες βρίσκονται στον κατάλογο μόνο για λόγους σύγκρισης. 9. Τοποθετούν τα πιάτα ανάλογα με τον τρόπο που διαβάζει ο καταναλωτής Σύμφωνα με έρευνα που έγινε στην Κορέα, το 1/3 των συμμετεχόντων ήταν πολύ πιο πιθανό να παραγγείλουν το πρώτο πιάτο που θα τους τραβούσε την προσοχή. Έτσι, τα εστιατόρια τοποθετούν τα πιο «κερδοφόρα» πιάτα τους στην πάνω δεξιά θέση του καταλόγου, επειδή εκεί πέφτει πρώτα το μάτι του πελάτη. 10. Προσφέρουν επιλογές περιορισμένες Προκειμένου να μη νιώσει ο επισκέπτης του εστιατορίου ότι έχει πάρα πολλές επιλογές από τις οποίες αναγκάζεται να διαλέξει, τα εστιατόρια προσφέρουν λιγότερες επιλογές, με τον ιδανικό αριθμό των πιάτων να είναι 6 πιάτα σε κάθε κατηγορία για τα fast food και 7 με 10 πιάτα ανά κατηγορία στα εστιατόρια. 11. Δημιουργούν την κατάλληλη ατμόσφαιρα Σύμφωνα με έρευνα που έγινε στο Πανεπιστήμιο Λέστερ, η κλασσική μουσική στα εστιατόρια ενθαρρύνει τους πελάτες να ξοδέψουν περισσότερα χρήματα. Αντίθετα, η ποπ μουσική ωθεί τους καταναλωτές να ξοδεύουν 10% λιγότερα χρήματα στα γεύματά τους. Spring 2015 | The Pangregorian | 33 Τα μυστικά του σεφ: Συμβουλές και μικρά μυστικά που θα απογειώσουν τη μαγειρική σας Καμία φορά χρειάζεται να γνωρίζουμε κάτι ακόμα ώστε να αγγίξουμε το τέλειο! 10 Συμβουλές για να κερδίσετε χρόνο στο μαγείρεμα Ο ι δέκα πιο χρήσιμες συμβουλές για να κερδίσετε χρόνο στο μαγείρεμα. Ο χρόνος πιέζει στην καθημερινότητα μας. Ας τον εκμεταλλευτούμε με έξυπνες κινήσεις στην κουζίνα. 1. Βράστε το νερό στο οποίο θα βράσετε τα ζυμαρικά αρχικά στον βραστήρα, συνεχίστε με το βράσιμο των ζυμαρικών στην κατσαρόλα. 2. Προτιμήστε τα φρέσκα ζυμαρικά που βράζουν πολύ πιο γρήγορα. 3. Ετοιμάστε μεγαλύτερη ποσότητα σάλτσας ντρέσινγκ και διατηρείστε την στο ψυγείο σε γυάλινο μπουκάλι. 4. Χρησιμοποιείστε έτοιμη πλυμένη σαλάτα, που το μόνο που θα έχετε να κάνετε είναι να την ξεβγάλετε λίγο με νερό. 5. Λιώστε την σοκολάτα σε φούρνο μικροκυμάτων. Προτιμήστε δάκρυα που λιώνουν σε ένα μόλις λεπτό. 6. Κόψτε το κρέας του κοτόπουλου ή το ψαρονέφρι σε λεπτές φέτες. Μια φετούλα του ενός εκατοστού χρειάζεται το πολύ 5-6 λεπτά για να ψηθεί. 7. Μαγειρέψτε σε κινέζικο γουακ. Έχει πολύ λεπτό τοίχωμα και έτσι το φαγητό ψήνεται στο λεπτό. 8. Πολτοποιείστε στο μούλτι αντί να ψιλοκόψετε. Το κρεμμύδι που γλυκαίνει το φαγητό ψήνεται πολύ πιο γρήγορα έτσι. 9. Βράστε μεγαλύτερη ποσότητα από όσπρια, όπως φακές ή χάντρες και μετά χωρίστε τα σε μερίδες και βάλτε τα στην κατάψυξη. 10. Φτιάξτε ένα μείγμα σκόρδου με ελαιόλαδο και κρατήστε το στο ψυγείο για να νοστιμέυουν όλα τα φαγητά σας. 10 Μυστικά και tips για καλό ψήσιμο στα κάρβουνα έλετε να γίνετε ειδικοί στο ψήσιμο του κρέατος στα κάρβουνα; Διαβάστε όλα Μυστικά και tips για να γίνετε ο πιο επιθυμητός ψήστης της παρέας σας. Δείτε όλες μας Θ 34 | The Pangregorian | Spring 2015 τις συνταγές για ψητά. 1. Επιλέξτε μια ψησταριά με κάρβουνο. Η αληθινή απόλαυση έρχεται όταν το κρέας είναι καπνισμένο σε άγριο κάρβουνο από ξύλο δρυ, με προσανάμματα όπως κουκουνάρια, κληματόβεργες, ξερά κλαδιά από μυρωδικά όπως θυμάρι, δενδρολίβανο κτλ, 2. Επιλέξτε κομμάτι κρέατος που έχουν πολύ λίπος. Το λίπος βοηθάει να μείνει το κρέας ζουμερό και έτσι κι αλλιώς καίγεται κατά το ψήσιμο. Τα στεγνά κομμάτια κρέατος θα γίνουν σκληρά, εκτός κι αν τα ψήσετε ελάχιστα, δηλαδή μείνουν εντελώς άψητα μέσα, αυτό που λέμε μπλε. 3. Όλα τα λευκά κρέατα, χρειάζονται μαρινάρισμα πριν μπουν στην φωτιά για να νοστιμέψουν . 4. Επίσης το αγριογούρουνο χρειάζεται μαρινάρισμα για να μαλακώσουν οι μυϊκοί του ιστοί πριν μαγειρευτεί, διότι αλλιώς γίνεται πάρα πολύ σκληρό. 5. Η σωστή φωτιά είναι ένα από τα πράγματα που θα δώσουν τέλειο αποτέλεσμα κι έτσι καλό θα ήταν να δείτε το βίντεο για να μάθετε να ανάβετε τα κάρβουνα 6. Η σχάρα θα πρέπει να είναι πάντα καθαρή πριν την χρησιμοποιήσουμε και έτσι την ξύνουμε με σύρμα, μετά την απολυμαίνουμε με ξίδι ή λεμόνι και αφού κάψει καλά, πριν βάλουμε το κρέας πάνω την αλείφουμε με λίγο λάδι. 7. Δεν τρυπάμε ποτέ μας το κρέας κατά την διάρκεια του ψησίματος, διότι έτσι χάνει τους χυμούς του. Το αναποδογυρίζουμε με τσιμπίδα. 8. Μη βιαστείτε να γυρίσετε το κρέας. Θα γυρίσει εύκολα όταν έχει ψηθεί σωστά στην υπολογισμένη ώρα. 9. Όταν το κρέας βγει από τα κάρβουνα, πρέπει να μείνει σκεπασμένο για 5-10 λεπτά, ανάλογα με το μέγεθος, πριν σερβιριστεί έτσι ώστε όλα τα ζουμιά, που περιέχουν την νοστιμιά, να στερεοποιηθούν και πάλι μέσα στον ιστό του κρέατος. 10. Αν πρόκειται να ψήσετε ψάρια στο ίδιο barbecue, καλό είναι να χρησιμοποιήσετε άλλη ψησταριά. Τα λαχανικά μπορούν να ψηθούν στην ίδια. 10 Μυστικά για νόστιμο μπιφτέκι Το νούμερο 1 μυστικό για αφράτα μπιφτέκια είναι το πολύ – μα πολύ καλό πλάσιμο του κιμά. Όσο περισσότερο το πλάσετε τόσο περισσότερος αέρας θα εισχωρήσει στο κρέας. Οπότε πλάθετε τον κιμά σηκώνοντας τη μισή ποσότητα, τοποθετώντας τη πάνω στην άλλη και πιέζοντας με τις παλάμες προς τα κάτω. 2. Ο κιμάς θα πρέπει να είναι περασμένος στη μηχανή δυο φορές, ώστε να κολλάει πιο εύκολα και να μην διαλύεται. 3.Προσθέστε στον κιμά τριμμένη ντομάτα που κάνει τα μπιφτέκια πολύ μαλακά. 1. 4. Αν το κρέας που επιλέγετε για τον κιμά είναι άπαχο και σκληρό τότε προσθέστε στην συνταγή σας ούζο ή κρασί ή ξύδι που σπάνε τις ίνες, μαλακώνουν το κρέας και το μαρινάρουν. 5. Αφού πλάσετε τον κιμά για 5-6 λεπτά, προσθέστε τριμμένο κρεμμύδι (όχι κομμένο) και τα υπόλοιπα μυρωδικά που χρησιμοποιείτε, αφήστε τον κιμά να κάτσει για μερικές ώρες για να ενωθούν οι γεύσεις και τα αρώματα. 6. Αποφύγετε την τριμμένη φρυγανιά αντίθετα βάλτε στον κιμά μουσκεμένο μπαγιάτικο ψωμί ή μουσκεμένο παξιμάδι. Ο φρυγανιά τραβάει τα υγρά του κιμά με αποτέλεσμα να μπιφτέκια να είναι σκληρά. 7. Πλάστε το κάθε μπιφτέκι για μερικά λεπτά ρίχνοντας το από τη μια παλάμη στην άλλη. Έτσι ο κιμάς θα μείνει ενωμένος και δεν θα σπάει στις άκρες. 8. Τα μπιφτέκια σας πρέπει να είναι ίδια σε μέγεθος για να ψηθούν ομοιόμορφα. Αν κάποια είναι πιο μικρά θα ψηθούν πιο γρήγορα και μέχρι να γίνουν τα μεγάλα θα στεγνώσουν και θα είναι σκληρά. 9. Προτιμήστε να ψήσετε τα μπιφτέκια σε εξωτερική ψησταριά ή με γκάζι ή ακόμα καλύτερα στα κάρβουνα. 10. Αλλιώς ψήστε τα μπιφτέκια σε ταψί με λίγα υγρά όπως λάδι, κρασί και λίγο νερό ή λάδι, νερό και λίγη μουστάρδα ή λάδι, ξύδι (απλό ή βαλσάμικο) και νερό. Spring 2015 | The Pangregorian | 35 Μιλφέιγ μελιτζάνας με κατσικίσιο τυρί και μανιτάρια τον πουρέ σκόρδου και το βασιλικό καθώς και τα έτοιμα πλέον μανιτάρια, κομμένα και αυτά. Ανοίγουμε τη ζύμη σε πολύ λεπτό φύλλο και με ένα ποτήρι ή μπολ κόβουμε δίσκους διαμέτρου 10-12 εκ. Βάζουμε τους δίσκους σε μια λαμαρίνα του φούρνου στρωμένη με λαδόκολλα και ψήνουμε μέχρι να πάρουν χρώμα περίπου 20 λεπτά. Στήνουμε το μιλφέιγ στρώνοντας διαδοχικά φύλλο, μελιτζάνα, μίγμα κατσικίσιου τυριού, μελιτζάνες και πάλι φύλλο και ούτω καθ’ εξής. Σερβίρεται με λάδι αρωματισμένο με βασιλικό, και κονκασέ ντομάτας.. Σαλάτα χρωματιστών ζυμαρικών με λιαστή ντομάτα & βασιλικό ΥΛΙΚΑ l 200 γρ. μικρά λευκά μανιτάρια l 1-2 κουταλιές ελαιόλαδο l 1-2 σκελίδες σκόρδο με την φλούδα l 32 φέτες μελιτζάνας πάχους ½ εκ. l 400 γρ. μαλακό κατσικίσιο τυρί l 1 κουταλιά έξτρα παρθένο ελαιόλαδο l 1 κουταλιά πουρέ σκόρδου l 10 φύλλα πλατύφυλλου βασιλικού l ½ δόση ζύμης για στρούντελ, χωρίς ζάχαρη ΕκτEλεση: Καθαρίζουμε τα μανιτάρια σκουπίζοντάς τα καλά με ένα βρεγμένο πανάκι. Κόβουμε τις μελιτζάνες και τις αφήνουμε να ξεπικρίσουν με αλάτι για μία ώρα περίπου. Τις ξεπλένουμε καλά και τις αφήνουμε να στεγνώσουν. Προθερμαίνουμε το φούρνο στους 180°C. Σε ένα τηγάνι σοτάρουμε τα μανιτάρια με 2 κουταλιές από το λάδι και το σκόρδο, φροντίζοντας να μείνουν al dente. Προσθέτουμε αλάτι και άσπρο φρεσκοτριμμένο πιπέρι. Απλώνουμε τις μελιτζάνες σε λαμαρίνα και τις βάζουμε στο φούρνο να στεγνώσουν μέχρι να μαλακώσουν και να γίνουν ελαφρώς τραγανές. Αναμειγνύουμε το τυρί με το υπόλοιπο λάδι, 36 | The Pangregorian | Spring 2015 ΥΛΙΚΑ l 500 gr βίδες βρασμένες και στραγγισμένες l 8 ψιλοκομμένες λιαστές ντομάτες l 2 κουταλιές της σούπας κάππαρη l 2 κουταλιές της σούπας ψιλοκομμένο βασιλικό l 1 πακέτο 200 gr Cream Cheese Philadelphia l 1 σκελίδα σκόρδο ψιλοκομμένο l 1/4 κούπας balsamico l 1/2 κούπα ελαιόλαδο l αλάτι & φρεσκοτριμμένο πιπέρι l ελιές & φύλλα βασιλικού για γαρνίρισμαι ΕκτEλεση: Όταν φτιάχνουμε σαλάτα ζυμαρικών, βράζουμε τα ζυμαρικά και αφού τα στραγγίξουμε καλά, τα ξεπλένουμε με κρύο νερό, ώστε να φύγει το περιττό άμυλο και να μην κολλάνε τα ζυμαρικά μεταξύ τους. Ανακατεύουμε σ΄ ένα μπολ τις βίδες, τις λιαστές ντομάτες, την κάππαρη, το βασιλικό και το Philadelphia. Χτυπάμε στο blender το σκόρδο, το balsamico, το ελαιόλαδο, το αλάτι και το πιπέρι και περιχύνουμε τη σαλάτα ζυμαρικών. Γαρνίρουμε με ελιές και φύλλα βασιλικού και σερβίρουμε τη σαλάτα κρύα. Ξιφίας σοuβλάκι στη σχάρα γραμμάρια ξιφία. Οι κύβοι του ψαριού θα πρέπει να είναι αρκετά μεγάλοι, 5 εκ. περίπου η κάθε πλευρά. Κόβουμε προσεκτικά το κρεμμύδι σε μεγάλα κομμάτια και την πιπεριά στη μέση. Φτιάχνουμε τα σουβλάκια περνώντας στα καλαμάκια έξι από τα κομμένα κομμάτια ξιφία, διαχωρίζοντάς τα μεταξύ τους με κομμάτια πιπεριάς ή κρεμμυδιού. Τα βάζουμε σε ένα ταψί και τα αφήνουμε μέχρι να ετοιμάσουμε η σος. Σε ένα μπολ, χτυπάμε το λάδι, το σκόρδο και τη ρίγανη. Προσθέτουμε το αλάτι και πιπέρι και συνεχίζουμε το χτύπημα. Με ένα φαρδύ πινέλο αλείφουμε με τη σος τα σουβλάκια, φροντίζοντας ώστε να πάει αρκετή σος παντού. Προθερμαίνουμε το γκριλ στο φούρνο ή ετοιμάζουμε τα κάρβουνα στη ψησταριά. Βάζουμε το ταψί στο φούρνο στη πρώτη σxάρα κάτω από το γκριλ, ή βάζουμε τα σουβλάκια στη σxάρα της ψησταριάς, φροντίζοντας να μην είναι πολύ κοντά στη φωτιά. Ψήνουμε για 8-10 λεπτά γυρίζοντάς τα συνεχώς, μέχρι να ψηθεί το ψάρι και οι πιπεριές και τα κρεμμύδια να καψαλιστούν στις άκρες τους. Κάθε φορά που γυρίζουμε τα σουβλάκια τα αλείφουμε με τη σος. Σερβίρουμε αμέσως τα σουβλάκια, με δροσερή σαλάτα από ντομάτα, αγγούρι, κρεμμύδι και ελιές. Σοκολατένια παγωτομπισκότα ΥΛΙΚΑ l 20-24 κομματάκια ξιφία, συνολικού βάρους 675- 800 γρ. περίπου l 2 κρεμμύδια κομμένα στα τέσσερα l 2 κόκκινες ή πράσινες πιπεριές καθαρισμένες από τους σπόρους και κομμένες στα τέσσερα l 75 ml έξτρα παρθένο ελαιόλαδο l 1 σκελίδα σκόρδο λιωμένο l 1 μεγάλη πρέζα αποξηραμένη ρίγαvη l αλάτι και πιπέρι ΕκτEλεση: Για το τεμάχισμα του ψαριού, ο ψαράς σας θα σας κόψει τον ξιφία σε κύβους, αν του το ζητήσετε, αλλά, αν προτιμάτε να κόψετε μόνοι σας το ψάρι, θα χρειαστείτε 800 ΥΛΙΚΑ l 2 πακέτα μπισκότα σοκολάτας cookies l 1 σακουλάκι σταγόνες σοκολάτας l 1 κιλό παγωτό κρέμα / σοκολάτα ΕκτEλεση: Ένα διασκεδαστικό παιχνίδι επιδόρπιο που θα κάνει τα παιδιά να συμβάλουν στην κουζίνα. Αφήνουμε το παγωτό έξω να μαλακώσει λίγο. Με ένα κουτάλι παίρνουμε λίγο παγωτό και γεμίζουμε ένα μπισκότο και κλείνουμε με ένα άλλο. Σε ένα μπολ ρίχνουμε τις σταγόνες σοκολάτας και κυλάμε εκεί μέσα τα σάντουιτς του παγωτού. Eπαναλαμβάνουμε για όλα τα μπισκότα και τα βάζουμε στην κατάψυξη να σφίξουν για τουλάχιστον τρεις ώρες. Spring 2015 | The Pangregorian | 37 Want A Calorie Count With That? F DA I s s u e s N e w R u l e s F o r R e s t a u r a n t s S oon, you may not be able to ignore how many calories are in the breakfast sandwich or doughnut you like to stop for in the morning. The Food and Drug Administration on Tuesday will release new rules that will require chain restaurants with 20 or more locations to begin posting calorie information on their menus. “Americans eat and drink about one-third of their calories away from home, and people today expect clear information about the products they consume,” FDA Commissioner Margaret A. Hamburg said in a statement. The labeling rules will take effect a year from now. They will apply not only to menus and menu boards at sit-down and fast-food restaurants, but also to other retail food establishments with 20 or more locations, such as convenience stores and movie theaters. Even some prepared foods sold in supermarkets will be covered. “The new rules around menu labeling are terrific,” says Margo Wootan of the Center for Science in the Public Interest. Pizza chains had argued that it would be tough to comply with calorie labeling, given all the possible topping combinations, so they are being given the flexibility to post calorie information by the slice rather than the whole pie. And, yes, the pizza chains will be required to include calorie counts on menus posted for online ordering as well. Wootan has been pushing for calorie labeling for a decade. With Americans spending 50 cents of every food dollar on foods prepared outside the home, she says, the FDA had to expand its calorie-posting requirements beyond restaurants — even vending machines are included. “Once this [vending machine] provision goes into effect, people will be able to see outside the machine how many calories are in each vended item,” Wootan notes. Calorie labeling became required by law in 2010 as part of the Affordable Care Act, but implementation has been delayed for several years. The idea is that, with calorie information in full view, people will pay attention and order healthier options. But does it work? The National Restaurant Association issued a statement saying it strongly believes in the importance of providing nutrition information to consumers. With the new FDA regulation, the industry group says, diners around the country — from Portland, Ore., to Portland, Maine — “will have a new tool to help them make choices that are right for them.” Not everyone is happy with the rules. The American Pizza Community - a group comprised of large pizza companies, regional chains and franchise owners - says the labeling rules will be onerous for small business. Our Goal is to Protect and Assert our Clients’ Rights. We Offer Innovative Solutions to Challenges that Face our Clients Stanton Chapel Insurance Associates is a firm of caring conscientious, proven professionals – the kind of people you can depend on. A professional agency offering personal service. With nearly 30 years of experience and over 50 different national and regional insurance carriers we coordinate coverage for various types of business owners and households with a variety of methods and quality insurance company products. Please visit us at any one of our six locations to see how we can offer you better coverage and save you money on your insurance premiums. Call me today and let me give you the quality insurance and customer service you deserve. 38 | The Pangregorian | Spring 2015 Commercial and Business Insurance Services Group Life and Health Benefits STAVROS ANTONAKAKIS Stanton Chapel Insurance Associates 60 Haddonfield-Berlin Road Cherry Hill, NJ 08034 609-929-6000 www.InsureBusiness.com