CELESTIAL SEASONINGS: STIRRING UP INTEREST

CELESTIAL SEASONINGS: STIRRING UP INTEREST...
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THINKING OUTSIDE THE BOX
Celestial Seasonings created a buzz in the marketplace
for their newly redesigned packaging and re-branding
efforts. Using five unique designs made the one-of- akind tops even more eye catching. These custom tops
were created specifically for Celestial Seasonings and
perfectly complemented their national campaign that
spans print, outdoor, online and in-store.
TESTIMONIAL
“We needed to get Celestial Seasonings new tea box
designs some major exposure. What better than making them huge and placing them on top of cabs in the
tea capitol of the U.S.: Boston. In the cold, wet days
of November and December, Bostonians will look
up to see lighted tea boxes moving around the city
reminding them that they should be at home under a
blanket, next to the fire, cradling a warm cup of their
favorite Celestial Tea. Clear Channel did an amazing
job of recreating the packaging. Its even more vibrant
and captivating then the original. And much bigger,
too.”
Thomas Dooley
President, tda advertising & design
Boulder, CO