nel 1974 - MTB Forum

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nel 1974 - MTB Forum
nel 1974
BMX Products Inc., che
diventera’ successivamente
Mongoose Bicycles, nasce in un
piccolo garage del sud della
California.
La promessa del Brand
Bici robuste e indistruttibili, ad un prezzo concorrenziale
Mongoose offre prodotti che permettono di raidare come un
“pro”, emulando il loro stile
Alcune parole che sintetizzano
l’identita’ del marchio
•  Autentico
•  Ispiratore
•  Durevole
•  Giovane
•  Aggressivo
•  Buffo, scherzoso
Design all’avanguardia: il design Mongoose, dal prodotto fino alla
pubblicita’, riflette l’irriverenza, l’audacia, la creativita’ e la giovinezza del
modo di vivere degli sport attivi ed estremi.
Tecnologia FreeDrive
immagini dei riders
LA NOSTRA SOPSENSIONE
“La tecnologia FreeDrive”
Nugget
Teocali
Khyber
Movimento centrale isolato dal resto del telaio
Pinn’R Boot’R
Competitor figure A
Competitor figure B
FreeDrive figure A
FreeDrive figure B
Consumatore Target
Ci riferiamo al lifestyle
•  Focus su discipline gravity e Bmx
•  Fitness non e’ per noi una priorita’
•  Ragazzi in cerca di avventura che
vivono la vita al massimo
•  80/20 uomini/donne
•  Eta’: 7-34
I nostri Atleti:
un team di atleti di livello mondiale che vivono e
respirano lo sport attivo tutti i giorni. Ci aiutano a comunicare questa
cultura ai nostri clienti, conferendo autenticita’ al prodotto e alla
marca.
Steve Romaniuk —MTB Freeride,
Kelowna, British Columbia, Canada
•  Partecipazione a 15 top selling
DVD video incluso Kranked 7,
Kranked 8 e Barred for Life.
•  Partecipazione a quattro serie
televisive “Drop In”.
•  Co-Produttore della serie TV web
“Stund“ trasmessa su
Pinkbike.com, che ha generato
250,000 downloads
•  5 copertine di riviste internazionali
•  5 copertine di DVD internazionali
Garett Buehler —MTB Freeride, Nelson, British Columbia, Canada
•  Partecipazione in famosi video freeride quali Kranked Revolve, Kranked
7 e New World Disorder 7: Flying High Again
•  Concorrente al Red Bull Rampage 2008
•  Concorrente al Sweet 16 Ultimate Freeride Challenge
Miles Rogoish— BMX Freestyle ,Tulsa, OK
•  E’ un raider di talento e un videografico di tutto
rispetto. Uno dei suoi video e’ ad esempio
“Tuesdays with Miles” visibile sul sito di sport attivo,
BNQT.com.
JJ Palmere —BMX Freestyle, Philadelphia,
PA
•  e’ uno dei più rappresentativi rider
underground in BMX.
•  Ha partecipato agli X-Games in Asia
•  realizzerà video per Mongoose durante la
stagione.
Cam White —BMX Freestyle, Canberra, Australia
•  Primo rider a fare un triplo Tailwhip agli X-Games
• 
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Primo rider a fare un Backflip Barspin to Tailwhip
2006 Portland Dew Tour, 1o
2007 Dew Tour, 3o assoluto
2008 BMX Games, 1o
2008 Baltimore Dew Tour, 3o
2008 Dew Tour Champion
2009 BMX Games, 1o
2007-2009 Hillside Dirt Jam Charity Event Host
I nostri concorrenti:
MTB Competitors:
Kona
Commencal
Specialized
Mondraker
Ghost
Rocky Mountain
BMX Competitors:
We The People
Eastern
Haro
Mirraco
LA GAMMA PRODOTTI ITALIA
Segmenti che andiamo a coprire:
•  DH-FR-Enduro-AM (tra cui alcuni di questi non piu’ presidiati
da Cannondale)
•  BMX e full suspension sotto i 1.000 euro
DH
*
BOOT’R TEAM 3.749 €
• Monocoque 6061-T6 alloy, 210mm travel, with robust
bearing system, and 150mm Maxle dropouts.
• Rear suspension is powered by a Rock Shox Vivid 5.1
shock with compression, High /low speed rebound and
preload adjust
• Choice racing spec with New Rock Shox Boxxer Team
with 20 mm maxle axle, Avid Elixir hydro brakes, and
SRAM’s X-0 short cage rear derailleur
• 2009 Australian National Championship GOLD medal and
Australian National Series Overall Pro Men and Junior Men
BOOT’R 2.599 €
• Monocoque 6061-T6 alloy, 210mm travel, with robust
bearing system, and 150mm Maxle dropouts.
• Rear suspension is powered by a Fox Van R shock with
rebound and preload adjust
• Downhill force to be reckoned with. New Rock Shox
Boxxer Race with 20 mm maxle axle, custom Mongoose
spec of Avid Elixir lever with Code four piston caliper
disc brakes, and SRAM’s X-9 rear derailleur
• Funn’s direct mount stem, bar, and pedal setup used by
the pros
FR
PINN’R 2.099 €
• Monocoque 6061-T6 alloy,
190mm travel, with robust new
bearing system, and 150mm Maxle
dropouts.
• Rear suspension is powered by a
Fox Van R shock with both
rebound and preload adjust
• Big mountian / back country
freeride spec and style. Rock
Shox Domain 302 fork with
20mm Maxle thru axle, Avid Juicy
3 brakes, and robust SRAM X-7
rear derailleur and shifters
**
Enduro
KHYBER SUPER 3.299 €
• Rock Shox Lyrik fork with 115-160mm of
travel. Features a tapered steer tube and Maxle Lite
thru axle for superior steering precision
• New Rock shox Monarch 4.1 rear shock with
rebound adjust and a high volume air spring w/
floodgate adjust. New D2 tune.
• Equipped with Truvativ’s HammerSchmidt AM
2-speed internally geared crankset
• New Cobra - Ride height adjustable seat post with
handle bar remote
• New SRAM X-9 compact rear derailleur and shifter
along with Avid’s Elixir R disc brakes
• Stan’s No Tubes ZTR Flow rims, tubeless ready,
white and light
KHYBER ELITE 2.099 €
• Rock Shox Lyrik fork with 115-160mm of travel.
Features a tapered steer tube and Maxle Lite thru alxe
for superior strength to weight ratios
• Rock shox Monarch 3.1 rear shock with a high
volume air spring and floodgate adjust, new D2 tune.
• Sram’s X-7 rear derailler and shifters paired with
Shimano SLX front derailleur
• Funn stem and bar cockpit combo
*
**
TEOCALI SUPER 2.999 €
• Rock Shox Revelation Race 145mm travel
fork
• Rock Shox Monarch 4.2 air high volume low
pressure shock with floodgate adjust, new D2
tune
SRAM X-O rear derailleur and shifters paired
with Noir Carbon cranks, all mountain tough, XC
light and RED!
• SRAM Elixir hydraulic disc brakes
• Stan’s No Tubes ZTR Flow rims, tubeless ready,
white and light
TEOCALI ELITE 1.999 €
• Rock Shox Recon fork with adjustable
travel from 95-140mm. Coil sprung fork with
rebound and features a 20mm Maxle Lite thru
axle
• Rock Shox redesigned Ario 3.2 with
rebound adjust and lock out.
• SRAM X-9 rear derailleur and X.7 shifter
combo
• SRAM Elixir hydraulic disc brakes
• New components like the Crank Bros Smarty
pedal and the SDG Formula FXR saddle help
lighten the ride
TEOCALI COMP 1.399 €
• Rock Shox Tora 95-130mm travel with u-turn
technology and turn key lockout
• Rock Shox Ario air sprung rear shock with rebound adjust
to dial in that prefect setting
• Features a new SRAM X-7 rear derailleur
• Eric Carter designed Excavator tires conquer any terrain
**
FULL SUSPENSION ENTRY LEVEL
OTERO
• 
Offre qualcosa in
piu’ rispetto al
prezzo
competitivo.
Soluzioni tecniche
che fanno la
differenza rispetto
alla concorrenza
Otero offre una sospensione “four bar” affidabile, per introdurre il
biker alla bici full suspension.
L’escursione puo’ essere facilmente variata da 62 mm a 112 mm con un
semplice movimento delle dita
OTERO SUPER 949 €
• Adjustable travel rear suspension can be tuned from
62-112 mm travel.
• SR Suntour Mag 32 with 100 mm air suspension,
magnesium lowers and alloy uppers.
• SR Suntour Epicon air shock with rebound and hydraulic
lockout
• Tektro Auriga Comp hydraulic disc brakes
• 27 speed SRAM X.5 drive train
OTERO ELITE 749 €
• Adjustable travel rear suspension can be tuned from
62-112 mm travel.
• SR Suntour Raidon air rear shock with rebound
damping makes for easy adjustment for any weight rider
• Suntour XCM 100 travel fork with preload adjust and
hydraulic lockout
• Tektro Auriga hydraulic disc brakes
OTERO COMP 549 €
• Adjustable travel rear suspension can be tuned from
62-112 mm travel
• Kind Shock coil/oil rear shock makes for easy
adjustment for any size of rider
• Suntour XCM 100mm fork with preload adjust
• Tektro Novela mechanical disc brakes
*
DIRT e SLOPESTYLE
NUGGET 2.099 €
• 6061-T6 alloy 100 mm travel slopestyle
FreeDrive frame with Maxle dropouts
• Low slung geometry makes the Nugget
equally at home hitting slopestyle tricks, dirt
jumps or even mountain cross/slalom racing
• Spec tailored towards the rider wanting to
play hard on their bike. Rock Shox Pike
95-140 mm U-Turn, Kenda Small Block 8
tires, and E.13 chainguide
• Funn bar and stem cockpit combo
**
RITUAL DIRT 619 €
• 
- New Cromo Frame; ISCG tabs, CNC Yoke, Intergated
headset & clamp
• 
- Tektro Novela mechanical disc brakes
• 
- Gravity Step-Up crank with MRP bash guarD
• 
- Suntour Launch fork
FIREBALL 26” 469 €
• 
- 6061 AL Frame offers an alternative to the Cromo Ritual
Dirt
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- 8spd SRAM X4 system
• 
- Tektro Novela mechanical disc brakes
• 
- Gravity Step-Up crank with MRP bash guard
• 
- Suntour Launch fork
jr
*
BMX
Dirt/Street
*
CULTURE
299€
FRAME
4130 Cromo Front Triangle
BRAKES:
Tektro U-brake with Hinged Lever
CRANKS:
175mm Cromo 3pc; 33/12T Gearing
WHEELS:
36 & 48H AL Rims with AL Cassette hub
EXTRAS:
Primo Grips
jr
LOGO
219€
FRAME
Hi-Tensile Steel Frame & Fork
BRAKES:
Rush U-brake & Lever
CRANKS:
Cromo 1pc; 36/13T Gearing
WHEELS:
36 & 48H Rims with Steel hubs
*
jr
MICRON
199€
FRAME
Hi-Tensile Steel Frame & Fork
BRAKES:
Tektro alloy V-Brake
CRANKS:
1pc Cromo 140mm, 36T steel
chainring
WHEELS:
Alex Z1000 Alloy 36H 20 x 1.75
*
Freestyle
ARTICLE
279€
*
FRAME
Hi-Tensile Steel Frame & Cromo Steerer
Fork
BRAKES:
Tektro U-brakes with Hinged Levers
CRANKS:
175mm Cromo 3pc; 36/13T Gear, PC
Pedal
WHEELS:
36 & 48H Alex Y303 with Steel hubs
EXTRAS:
Brake Rotor, 1pr Axle Pegs, Ahead Stem
SUBJECT
239€
FRAME
Hi-Tensile Steel Frame & Fork
BRAKES:
Tektro U-brake & Caliper with Hinged Lever
CRANKS:
Cromo 1pc; 36/13T Gearing
WHEELS:
48H Rims with 14mm Steel hubs
EXTRAS:
Brake Rotor, 1pr Axle Pegs, Ahead Stem
MTB JUNIOR:
MTB Fireball 20”, 279
€
*