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10006 - 101 street / edmonton / alberta / t5j 0s1
edmontonjournal.com
tel: 780.429.5400
fax: 780.498.5602
A division of
connecting
A division of
20 eleven
planbook
"Our job is to invest in where consumers are
engaging with media." - John Galloway
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social media
graphic design
kelle cloutier
2011 calendar
january
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market research
kathleen samida
important dates
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New Year’s Day..................................
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Family Day..........
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Ash Wednesday ................................
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Canada Day..........................................
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Civic Holiday....................
... September 5
Labour Day..........................................
.... October 10
Thanksgiving Day..................................
October 31
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Halloween. ........................
.....November 6
Daylight Savings Time Ends................
.......November 11
Remembrance Day..........................
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Christmas Day..................
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Boxing Day..........................................
special days
"Tell me and I’ll forget; show me and
I may remember; involve me and I’ll
understand." - Chinese proverb
Ukrainian Christm
as..........................
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Ukrainian New Ye
ar’s..........................
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Groundhog Day......
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Chinese New Year.
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Spring Equinox....
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April Fool’s Day......
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Palm Sunday. ........
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Passover...............
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Earth Day..............
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Easter Monday....
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Admin. Professiona
ls Day......................
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Holocaust Rememb
rance Day..............
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Summer Solstice....
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First Day of Rama
dan..........................
..........August 1
Rosh Hashanah.....
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.... September 29
Autumn Equinox....
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... September 23
Yom Kippur...........
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Hanukkah............
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Winter Solstice......
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Thanks to Michelle Dekker for staff photography
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publisher’s message...........................3
connecting to edmonton
arts & attractions...............................5
shopping & tourism.............................6
education & sports..............................7
economic growth................................8
going further.....................................10
connecting to the community
marketing..........................................12
social media......................................14
connecting 7 days a week
2011
media
everyday in the journal.....................16
columnists.........................................20
newsroom.........................................21
awards & recognition........................21
kit
why advertise?
benefits of advertising......................23
creating a good ad............................24
advertising products
print advertising...............................26
features calendar..............................33
pre-prints + specialty products.........35
insert distribution.............................36
online
EDMONTONJOURNAL.com...............38
display advertising............................40
other opportunities........................... 41
expanding your reach ......................42
ipad + eReader editions....................43
digital + mobile editions...................44
mobile barcodes...............................44
online properties...............................45
showcase..........................................45
extra! extra!......................................46
planning calendar 2011
month by month................................47
advertising budget planner...............60
contact us.........................................62
digital ad submission........................64
| customer sales
assistants |
kirsta.
karen.
christine.
crystal.
what's
inside
"It is not the strongest of the species that survive,
nor the most intelligent, but the one most
responsive to change." - Charles Darwin
3
publisher's message
As with most entities,
evolution and adaptation
are key to thriving in an
ever-changing
environment.
The Edmonton Journal
is no different.
Digital media has forever changed how news is delivered, as well as
consumed. The Edmonton Journal has transformed beyond the printed
page to become a powerful, vibrant multi-platform brand. No longer defined
by printed circulation, our successes in audience development and social
engagement allow us to connect with our community in exciting new ways
throughout the day. And we’re listening to what they have to say.
Consumers have come to expect information on their terms – news as they
want it, when they want it. With breaking news headlines transmitted
to mobile devices, stories continuously posted and updated online,
in-depth print coverage and social media interaction, the Edmonton
Journal is able to deliver content that can be found nowhere else,
yet is delivered everywhere.
We are connecting to our community, and in turn, they are
connecting to us.
John Connolly, Publisher
media kit 20 eleven planbook
connected
“Advertising says to people, ‘Here’s what we’ve
got. Here’s what it will do for you. Here’s how
to get it.’” – Leo Burnett
to
connecting
edmonton
| sales representatives
national |
kim.
peter.
lori.
5
In early 2010, the Art Gallery of Alberta opened its doors to a new $88 million state-of-the art facility – an architectural
masterpiece in Canada. As one of the premier exhibition spaces in the country, the new Art Gallery of Alberta has
almost 30,000 square feet of exhibition space, dedicated gallery space for over 6,000 works of art, an expanded
education centre, a 150-seat theatre, plus unique facility rental opportunities. With optimal environmental conditions
for installations, the AGA will attract more of the most sought-after touring art exhibitions.1
As the professional orchestra of Alberta’s creative capital city, the Edmonton Symphony Orchestra presents over
85 concerts a year of symphonic music in all genres. The ESO’s artistic mission is to bring the highest quality
of live orchestral performance to a broad spectrum of the community. Celebrating its 60th season in 2011, the
Edmonton Symphony Orchestra has taken its place as one of Canada’s foremost orchestral ensembles. Its current
roster includes 56 musicians from Canada and around the world, performing a wide-ranging repertoire from the
great classical masterworks to pops and to children’s concerts.2
Edmonton’s festivals make us a pleasurable place to live and an exciting place to visit. There are as many ways to
enjoy our festivals as there are individuals who attend. People love to experience as much as they can of theatre in
the streets, music in the parks, art in public squares, and everything in between. Explore your options and join in.3
When summer rolls around, the Fringe comes to town. The Edmonton International Fringe Festival is North America’s
largest and oldest Fringe Festival. For 11 days, more than 500,000 visitors come to check out over 1,200 shows and
performances in 29 venues. The Fringe allows people to experience bizarre and outrageous live theatre; it is human
creativity at its finest. It is second only to the famous Edinburgh Fringe Festival in Scotland.4
SOURCE: 1 Art Gallery of Alberta / 2 Wikipedia / 3 edmonton.com / 4 fringetheatreadventures.ca
attractions
Where to begin? Edmonton provides visitors and residents with an abundance of things to see
and do throughout the year.
As North America’s largest interactive historic park, Fort Edmonton Park is a place where
time has stopped and is waiting for you to experience life as it was through the days of the fur
trade, and the pioneer years of 1885, 1905 and 1920. Providing the best in living history, Fort
Edmonton Park is situated on 64 hectares (158 acres) of parkland in Edmonton’s river valley.1
Plan to discover the bold and beautiful at the Muttart Conservatory. As Edmonton’s premier
horticultural attraction, the Muttart is a botanical garden located in the river valley, across
from downtown Edmonton. Filled with rare and wonderful plants from all over the world, the
conservatory consists of four glass, pyramid-shaped structures that showcase plants from
arid, tropical, and temperate climates, providing a welcome oasis of warmth during winter.
The fourth pyramid hosts a theme that changes throughout the year.2
Often called the “8th Wonder of the World,” West Edmonton Mall (WEM) offers visitors a place
to play, shop and stay. With over 800 stores and services, and 100-plus eating establishments,
there promises to be something for everyone in your family. WEM features world-class
attractions such as Galaxyland, the world’s largest indoor amusement park, the Ice Palace
and the World Waterpark, the world’s largest indoor wave pool.3
things you
didn’t know
about
1. Edmonton is one of
Canada’s leading centres for
technology development. It is
the home of the National
Institute for Nanotechnology
and cutting-edge companies
engaged in microsystems and
nanotechnology research and
commercialization.
SOURCE: 1 Fort Edmonton Park / 2 Wikipedia / 3 West Edmonton Mall
connected
arts
Edmonton’s vibrant arts and culture community offers a diverse selection of year-round performances, events and
festivals – something to delight everyone.
6
tourism
There’s so much for you to see and do in Edmonton,
you might want to set priorities and make a plan for
each day.
“If everyone is thinking alike, then somebody
isn’t thinking.” – George S. Patton
shopping
There is no better place than Edmonton
to shop ’til you drop. Edmonton offers
shoppers an unbelievable selection of
products and services. From popular brand
names to rare, exclusive items, you are sure to find
what you are looking for.
The EIA (Edmonton International Airport) is the
fastest growing major airport in Canada in terms of
passenger growth rate. The EIA recently picked up
the top prize for Marketing and Communications
for the third year running at the North American
Airports Council marketing awards. An expansion
planned for 2012 means new gates, a new control
tower complex, an integrated baggage room, a new
passenger concourse and expanded parking. In
2010, Edmonton selected 5 international design firms
as finalists to compete for the chance to deliver the
winning plan to redevelop the 216-hectare site into a
sustainable, transit-oriented community.1
Edmonton is also served three times per week by VIA
Rail Canada’s “The Canadian” route. Situated near
the geographic centre of Alberta, two major highway
routes run right through Edmonton.
SOURCE: 1 Edmonton International
Airports, City of Edmonton
There are a number of major malls and community
shopping areas around Edmonton. West Edmonton Mall
(WEM) is Edmonton’s largest and most recognized mall,
but other malls around the city also offer outstanding
selection and services.
As the second-largest mall in Edmonton, Kingsway Mall
offers more than 200 shops and services and hosts 10
million shoppers annually. The shopping centre’s major
$70-million renovation, completed in late 2009, featured
a number of new sustainable building features, and the
mall recently won two prestigious Canadian Shopping
Centre Awards from the International Council of Shopping
Centers (ICSC) in recognition of its Grand Opening and
renovation events.
Over four decades, Southgate Centre has seen three major
renovations and expansions, almost tripling the original
floorplan, and bringing some of the very best names in
fashion to Edmonton. With the most recent expansion,
completed in 2009, the centre is now over a million sq. ft.
and features more than 165 stores and services.
South Edmonton Common takes shopping to a whole
new level. It is a retail power centre with over 100 stores
now open (taking up over 1.7 million square feet of
space), including a number of retailers who have selected
it to showcase their first stores in Edmonton. South
Edmonton Common is a unique, one-stop shopping and
entertainment experience. When fully developed, South
Edmonton Common will spread over 320 acres and will
contain approximately 2.3 million square feet of retail
space. It is the largest open-air retail development in
North America.
connected
jared.
| manager
human resources |
7
things you
didn’t know
about
2. Recognized as number one for
online marketing, Edmonton hit
the top of the Canadian Cities
Online marketing 2010 Index.
The index evaluates how well
Canadian cities are marketing
their territories for investment and
attraction using Web 2.0 tools and
current site information.
education
Founded a century ago, the University of Alberta
consistently ranks as one of the top universities in
Canada. Historically the university has produced 65
Rhodes Scholars and 1 Nobel laureate. The 2010 QS
World University Rankings ranked the university 78th
overall in the world. $1.6 billion dollars in construction is
currently underway, and is expected to greatly expand
the University of Alberta’s research capacity in the
field of health in particular. Currently the University of
Alberta attracts approximately $500 million in external
research funding a year, the second highest in Canada,
and is a talent magnet that draws some of the world’s
best students and researchers to this city.1
In September 2009, the Government of Alberta made an
historic announcement when it granted Grant MacEwan
College the authority to be become Grant MacEwan
University. As the largest transfer institution in the
province, this vibrant, innovative educational institution
fosters student success and student contributions within
local, national and international communities.2
Educated, skilled, and successful learners: that is NAIT’s
mission. NAIT (Northern Alberta Institute of Technology)
is Alberta’s third largest post-secondary institute and is
the largest apprenticeship trainer in Canada. Offering
students 250 programs to choose from, including 35
apprenticeship trades and more than 1,400 continuing
education courses, NAIT recognizes the need to educate
and train students to meet the growth and demand for
Alberta’s industries.3
SOURCE: 1 University of Alberta / Wikipedia / 2 Grant MacEwan University / 3 NAIT
sports
Edmontonians are crazy about sports, and there’s nothing as exciting as a football game. The
Edmonton Eskimos are the most successful CFL franchise of the modern era (1949-present),
having won the league’s Grey Cup championship thirteen times, including an unmatched five
consecutive wins between 1978 and 1982, and most recently in 2005. The Eskimos play their
home games at Commonwealth Stadium.
In 2010, Edmonton was the host city for the 98th Grey Cup. 63,317 people attended the game,
and thousands more cheered on their teams from locations around Edmonton. The week-long
HuddleTown festivities were further proof that no city can put on a party like Edmonton.
The Edmonton Oilers aren’t just a sports team, they are an integral part of Edmonton life.
Originally founded in 1972 as part of the World Hockey Association, they were admitted into the
NHL in 1979 and Edmonton’s obsession with all things hockey began. The club has won 5 Stanley
Cups, 3 President’s Trophies/League Championships, and 7 Western/Campbell Conference
Championships.1
There are sporting events for everyone in and around Edmonton, as well as a number of teams
that provide fans with action all year round. The Edmonton Oil Kings (WHL-Western Hockey
League), the Edmonton Capitals (Golden Baseball League) and the Edmonton Rush (NLL-National
Lacrosse League) all give Edmontonians reason to cheer.
SOURCE: 1 Edmonton Oilers
connected
8
edmonton is...
economic growth
Edmonton’s economy continues to be one of the top
performers in Canada. Alberta’s capital region enjoys a
stable business environment and compelling long-term
opportunities for growth.
Investment activity in Edmonton is expected to remain
relatively busy with projects such as the $1.2-billion
Century Park mixed-use development, the $465-million
Centennial Centre for Interdisciplinary Science building,
and the $160.1 million Terwillegar Community Recreation
Centre already under construction.
Although these projects are expected to wrap up by early
2011, several others are under construction, like the
Edmonton International Airport expansion, the Edmonton
Clinic at the University of Alberta, and the EPCOR office
tower. Projects like these will keep non-residential
investment activity humming along through the year. All
in all, total construction output growth is forecast to reach
4.3 per cent in 2011.
With Edmonton home to several refineries, the provincial
energy sector has been a main factor driving manufacturing
output. Greater Edmonton supports the energy industry
as a centre for upgrading and refining petrochemicals,
pipelines, manufacturing, transportation and logistics.
Edmonton is also at the crossroads of international trade
routes linking Asia Pacific with eastern North America and
Mexico with Alaska.
A few developers are still waiting for economic conditions
and commodity prices to improve, but there is enough
energy-related investment in the oil sands to remain
optimistic. Indeed, the latest estimates show that about
$27.4 billion in projects are under way in Alberta, while
another $16 billion in projects are expected to begin
soon. In addition, about $46.2-billion worth of oil and
gas development is proposed to get under way in
Alberta over the medium term. All of this activity will
allow output growth in Edmonton’s manufacturing
sector to average a solid 4.1 per cent per year from
2010 to 2014.
More confident consumers have allowed wholesale
and retail trade output to rebound sharply
from the global downturn. On top of that,
the public sector is projected to maintain
its strong output growth, enabling total
services sector output to post 3.5 per cent
growth in 2011.
Sources: edmonton.com, Conference Board of
Canada, Metropolitan Outlook, Autumn 2010 gord.
joseph.
| executives
advertising & marketing | john.
connected
 Alberta’s capital city
 Canada’s 6th largest market
 Projected 3.5% economic growth in 2011
 Average Household Income: $87,685
 +2% employment increase forecast for 2011
 Projected retail sales
+4.7% in 2011
 Projected manufacturing sector growth +4% in 2011
 CMA Population 1,155,383
 Part government centre,
part university town, part
energy provider
Sources: Statistics Canada 2009
Population Estimates, Conference
Board of Canada, Metropolitan
Outlook, Autumn 2010; NADbank 09-10
GOING
further
going further
10
Population Stats
1
the metro Edmonton region
The Edmonton Census Metropolitan Area (CMA) is a unique region in Canada due to the expanse
of geography that surrounds the city’s boundary. Edmonton’s metro area encompasses 35 towns,
villages and rural municipalities up to 80 kilometres from the downtown core. Edmonton’s
unique geography has created an attractive lifestyle advantage for the residents of the region by
combining the sophistication of a major city with the warmth of western, rural hospitality.
our northern Alberta market
Edmonton, near the geographic centre of Western Canada, is known as the Gateway to the North.
The city is strategically positioned to provide the most cost-effective location for businesses,
with access to consumers in the northern territories, the western provinces and the northwestern
United States.
| sales representative
retail |
scott.
Edmonton (city)........ 782,439
4
Edmonton (CMA).... 1,155,383
1
Beaumont.................... 11,794
3
Bon Accord.................... 1,534
3
Bruderheim................... 1,215
1
Calmar........................... 2,033
3
Devon............................ 6,361
1
Fort Saskatchewan...... 17,469
3
Gibbons......................... 2,848
3
Leduc........................... 20,529
3
Leduc County............... 12,730
3
Morinville...................... 7,228
1
Parkland County.......... 30,089
3
Redwater....................... 2,192
1
Spruce Grove............... 23,326
2
St. Albert..................... 58,501
3
Stony Plain.................. 12,363
1
Strathcona County...... 87,998
3
Sturgeon County........... 9,165
3
Wabamun.........................601
SOURCE: 1 2009 Municipal
Census / 2 2008 Municipal
Census / 3 2008 Official
Population List, Alberta
Municipal Affairs / 4
Conference Board of Canada,
Autumn 2010 Metropolitan
Outlook (Forecast)
connected
to the
connecting
community
“If the community is happy, then they support
your business and if your business is doing
well, then you can give back even more to
the community.” - Magic Johnson
12
marketing
The Journal’s Marketing department manages promotions and
sponsorships, community relations, corporate advertising and
educational services.
Promotions are used to support circulation, readership
and advertising sales. Marketing works closely
with other operational departments, and designs,
implements and assesses promotional programs.
Through focused sponsorships of special events,
community and cultural development activities, the
Edmonton Journal reinforces its role as a responsible corporate citizen and a
significant contributor to the economic and cultural vibrancy of northern Alberta.
marketing
Events such as Edmonton’s summer festivals, the Edmonton Journal Little Big Run,
Raise-a-Reader, Edmonton Journal Indoor Games, and the
Christmas Bureau Radiothon all reflect on-going community
involvement.
Each year,
Sponsored Newspaper Program
Looking for a more valuable branding opportunity? The
Edmonton Journal Sponsored Newspaper Program is an inspired
choice. Edmonton’s most read newspaper can be labeled with
your corporate brand and delivered to your target audience,
providing a world of insight and a reminder of who brought it to
them, right on the front page.
Arden Theatre
1.Delivery to households in targeted FSAs – more powerful
than direct mail and at a much lower investment
Art Gallery of Alberta
3.Distribution in high pedestrian traffic locations such as
transit centres and downtown 4.Distribution at your business so you can offer your
customers a complimentary copy every day
Your message can be customized with:
1.Full color stickers or post-it-notes affixed to the front
of the newspaper to grab attention. An eye-catching way
to promote a new product, distribute a coupon, or
advertise a special event.
2.Four-page full colour wrap – the wrap will convey your
message to readers. A high impact tool to promote
your company.
| assistant marketing |
Alberta Ballet
Sponsored Newspapers can be delivered in the following ways: 2.Special Events such as grand openings, festivals, and
sporting events
christopher.
the
Edmonton Journal
participates in
more than 200
community events
including:
To customize the Sponsored
Newspaper Program, contact your
Advertising Sales Representative
or the Edmonton
Journal’s Reader
Sales Department.
A Taste of Edmonton Festival
Christmas in November
Citadel Theatre
Edmonton’s Food Bank
Edmonton Folk Music Festival
Edmonton Heritage Festival
Edmonton International
Fringe Theatre Festival
Edmonton International Jazz
Festival
Street Performers Festival
Edmonton Oilers
Edmonton Opera
Edmonton Symphony
Orchestra
Festival of Trees
Santa’s Breakfast
Freewill Shakespeare Festival
Edmonton Humane Society
Pets in the Park
Telus World of Science
The Works Art & Design
Festival
connected
13
Raise-a-Reader
Edmonton Journal Little Big Run
Established in 2007 with the University of
Alberta, Alberta Health Services and the City
of Edmonton, this event has become one of our
premier lifestyle programs. Thousands of people
and families “spring into action” during the last
weekend of May to promote physical fitness and
energetic community living. Consisting of 1 km, 5
km and 10 km events (both walk and run), all ages
and abilities are encouraged to attend.
Edmonton Journal
John Bright Memorial Awards
Presented annually to one graduating Greater Edmonton area high
school student of each gender who best encapsulates the qualities
which defined the late John Bright. First presented in 1984 to recognize
exceptional high school students who excelled in three integral areas:
academics, athletics and citizenship. It continues to remain dedicated
to honouring the late John Bright by recognizing those applicants
best possessed with the same qualities. This memorial award will be
presented for the 28th time at the finish of the 2010-2011 school term.
News in Education (NIE)
Each year, more than 300 schools across
northern Alberta participate in our News
in Education program, a key initiative of
our Reader Sales Department. Teachers
use the Edmonton Journal, be it the print
or digital version, to teach all manner of
subjects and grade levels. The newspaper,
therefore, becomes a living textbook,
teaching students about events happening
both locally and globally.
Currently, we offer 10 different resource
guides to teachers to aid them in teaching
newspaper-based
curriculum.
During
special events like elections or Olympic
competitions, we develop special resource
guides for these events to help teachers
use the newspaper to follow these events in
their classrooms more closely and educate
simultaneously.
Edmonton Journal Indoor Games
Now in its 33rd year, this community track
and field event allows children grades 3-12
the opportunity to experience the thrill
of competition against themselves, and
each other. Track events for girls and
boys include 200m and 800m individual
events, as well as 8x200m relay events.
Mixed relay events are offered for small
elementary and junior high schools. Long
jump
competitions for elementary students, a teachers’ 4x200m
relay race and select individual events (like the Master’s Mile)
round out the program. The Journal Indoor Games hosts over
6000 school aged athletes on an annual basis and is an event
that is truly family-friendly fun.
The CAPPIES
The Journal brought the Cappies, the
Critics and Awards Program for High
School Theatre, to Edmonton in 2007. The
Cappies program, originally established in
Washington D.C. in 1999, involves high school
students throughout North America. By 20092010, the Edmonton region chapter, governed by a nonprofit
society, had registered 20 schools from Edmonton, Sherwood
Park, St. Albert and Spruce Grove.
High school students are trained as critics, attend shows at
other schools, write reviews and publish those reviews in The
Journal’s arts section and on the EDMONTONJOURNAL.com. At
the end of the school year, the student critics vote for awards
for acting and stagecraft which are presented at a formal
Cappies Gala at the Citadel Theatre. Participating critics are
also eligible for awards and in past years top critics have had an
opportunity to spend a week in The Journal newsroom, getting
an inside peek at the daily tasks of reporters, photographers
and editors and trying their hand at some critical writing of
their own.
NEWSINEDUCATION
In the 2009-2010 school year, 126 critics wrote Cappies reviews.
During the gala, 167 performers and backstage workers were
recognized with nominations for Cappies awards. Teachers
and directors from all the schools volunteer their time to
make the program a rich learning experience for the students.
And Journal marketing staff and newsroom editors helped to
organize events and mentor critics.
connect with us on
connect with us on
Edmonton Journal Cappies
Edmonton Journal News in Education
connected
sponsored events
The Raise-a-Reader campaign is an award-winning national fundraising initiative. It is a unique
philanthropic program that increases awareness and raises money and other resources in support
of family literacy programs throughout Canada. Since its inception in 2002, the national campaign
has raised more than $15 million for literacy programs across Canada. It has grown into a yearround initiative, with various local and national fundraising components occurring throughout the
year, culminating with Raise-a-Reader Day. 100% of all donations stay in the community in which
they were raised.
14
social media
The Edmonton Journal reinforces our
strong community ties by integrating
and optimizing various social media. On every EDMONTONJOURNAL.com
story, readers can “share,” and link
to the story through email, Facebook,
Twitter, Digg, Stumbleupon and more.
i like this
The Journal’s main Facebook page
is the most “liked” of any Alberta
newspaper. With links to current news
stories, contests, galleries, blogs, and
more, there’s always something new
to inspire comment and conversation.
Popular Journal sections such as
Venting, Arts & Life, and Business all
have their own Facebook pages, as do
Journal-sponsored events such as the
Recreational Property Show, News in
Education, Job Find and Little Big Run.
The Edmonton Journal has a large
Twitter following on our main
feed, which has been one of the most
consistently retweeted Twitter feeds
in Edmonton. Journal Tweeters are
some of the most prolific in town,
with many of our editorial staff on
Twitter including well-known Journal
personalities Paula Simons, David
Staples, and Todd Babiak. We also
have a large number of Twitter feeds
targeted to specific content.
The Journal’s YouTube channel is
ranked in the top 100 of most viewed
reporter channels in Canada, and has
featured some immensely popular
videos. Journal videographer Ryan
Jackson’s video (and Canadian Online
Publishing Awards nominee) of a
world-record breaking dodge ball
game at the University of Alberta has
garnered over 600,000 views.
The Edmonton Journal is also a fast
growing business venue on Foursquare
with a substantial friend following. We
include tips for specific events and
places in town tied into our content,
such as restaurant reviews.
marty.
| social media strategist |
“Information technology And business are becoming inextricably
interwoven. I don't think anybody can talk meaningfully about one
without talking about the other.” - Bill Gates
connected
"Tug on anything at all and you'll
find it connected to everything else in the
universe." - John Muir
connecting
days
a week
16
every
day
monday
 A section
 Sports
 Arts & Life
 Business
 Classified
tuesday
 A section
 Sports
 Arts & Life
 Business
 Driving
 Classified
wednesday
 A section
 CityPlus
 Sports
 Food
 Arts & Life
 Business
 Travel
 Classified
thursday
 A section
 CityPlus
 Sports
 Arts & Life
 Business
 AutoAdvantage
 Classified
friday
 A section
 CityPlus
 Sports
 Arts & Life
 Business
 Friday Movies
 Whats On tab
 Driving
 Classified
saturday
 A section
 CityPlus
 Sports
 Arts & Life
 Business
 Travel
 Homes
 Working
 Style
 Religion
 Real Estate Marketplace
 Classified
sunday
 A section
 Sports
 Sunday Reader
 Books and Arts
 Business
 Classified
 Colour Comics
where it's at
in the
“A” Section
Seven days a week, our readers
know that the world awaits them
in “A”. When readers dive into this
first section, they are treated to a
selection of the most current stories
from home and around the globe. The
front page and the Top Copy pages
– A3 and A4 – contain the hottest
news stories, the most interesting
features and the occasional oddity or
quirky story. Then come the World
and Canada pages – comprehensive
files of what’s happening in Canada
and abroad. Our CityPlus pages,
encompassing the unique people
and events around Edmonton,
appears in this section on Sundays,
Mondays and Tuesdays.
CITYPLUS
From Wednesday to Saturday
(though subject to change),
CityPlus is its own section, with
extensive coverage of news and
stories from Edmonton and the
capital region. Our strong focus
on local news makes CityPlus
one of our best-read sections.
We know Edmonton, we love
Edmonton, and it shows in this
always on-point, often witty,
and sometimes laugh-out-loud
funny section.
Therese Kehler, Editor
connected
CityPlus may appear in A section
17
SPORTS
Our Sports section puts readers in the front row. We provide
coverage and insight on both professional and amateur sports
seven days a week, with extra emphasis on the weekend editions,
including Hockey Hall of Famer Jim Matheson’s popular Hockey
Paul Cashman, Editor World every Sunday. We add seasonal pages throughout the year,
such as our extensive Golf pages, and of course extra features on
hockey and football. Our in-depth local coverage by fan-favourite
writers such as Mario Annicchiarico and John MacKinnon gives
this section a truly Edmontonian flair.
where it's at
Arts & Life
Our newest section, Arts & Life, is packed with the stories
that make your world go round. Our previous sections
such as Body & Health, Look, and At Home have been
amalgamated into this one sensational daily section.
Arts & Life digs deeply into the fascinating world of
Edmonton’s hot theatre scene, local artists, galleries and
festivals, along with everything from pet advice, music
events, health topics, the latest fashions and international
movie and celebrity news. This light and lively section
has a strong focus on local events, and is a firm favourite
amongst readers. Movie Listings and TVtimes are also
included. Arts & Life is published Monday through
Saturday, with Books and Arts on Sundays.
Keri Sweetman, Editor
Business
The Business section delivers the most
current local, national and international
information on profits, losses, mergers,
financial trends and more. Business
offers insights and analysis about
the capital region’s businesses and
business leaders. Saturday’s Business
section is the biggest of the week, with
the best package of local features and
personal financial advice. Also included
every day are the Personal Finance
pages by the National Post, as well as
FP Markets, for a truly national view of
the business world.
Food
Our Food section heats up The Journal every
Wednesday, whether you’re a foodie or an
industry professional. Quick meals at home,
culinary masterpieces from local chefs,
cooking accessories, wine advice, unique
recipes and so much more. Passionate
foodie and columnist Liane Faulder gives
this section it’s own unique flavour (with
Nick Lees to let you know what wine will
go with it). In late 2010, Food welcomed
Taste Alberta to its pages and online. Taste
Alberta is a partnership initiative between
the Edmonton Journal and ALMA (Alberta
Livestock and Meat Agency) that highlights
the quality of Alberta products, with original
stories as well as acquired information
such as recipes, photos, videos, links, etc.
Taste Alberta empowers Albertans to make
more informed choices about the food they
purchase and consume.
Peter Maser, Editor
Kerry Powell, Editor
connected
18
where it's at
classified
Our Classified section boasts more
than 200 diverse product and service
categories. Jobs, cars, merchandise,
homes – Classified really does have
everything for everyone. Our new selfserve Classified lets you create your
own ad online and in the newspaper.
It is a bustling marketplace open
seven days a week, 24 hours a day.
TRAVEL
Our full Saturday Travel section, plus a Travel page every
Wednesday at the back of Arts & Life, are responsible for
more daydreams than any other sections of the paper.
Travel takes readers away to exciting destinations both
near and far. Weekend getaways, local hideaways,
exotic adventures or relaxing retreats, it’s all here. On
Wednesdays in the winter, the Travel page becomes
SnowTravel, with ski hill reports and more.
REAL ESTATE MARKETPLACE
When looking for a place to call home,
readers turn to our Real Estate Marketplace
section to keep up with the latest listings in
the market. As a section front for Classified
every Saturday, Real Estate Marketplace
showcases homes for sales in the Edmonton
area, both in print and online.
DRIVING
Driving covers the latest in automotive
news and products, and includes
a full range of vehicle display
advertising. Available every Tuesday
in a convenient tab format and every
Friday in a comprehensive broadsheet
format, readers will discover articles
on everything from motorcycles,
ATVs, snowmobiles and of course cars,
trucks and SUVs. Extensive listings,
reviews and photos make Driving the
perfect car-shopping companion.
things you
didn’t know
about
3. Edmonton is now a city in the
popular virtual world, Second Life.
Virtual visitors can get to know
the city better and start making
connections they can take back
to the real world.
national |
christine.
| customer sales assistant |
connected
kim.
19
venting
HOMES
Our readers keep up with the Edmonton area’s vigorous
real estate market with the Homes section. Every
Saturday, Homes takes our readers on a tour of the
latest showhomes, and examines the newest trends
and designs from this area’s top new home builders.
A Condos section is produced once or twice a month
that offers the latest in design solutions for condos, as
well as highlighting new developments downtown and
in the suburban communities. The Journal’s Second
Homes pages are also included in Homes, featuring
stories of interest to those in the market for a vacation
home or an investment property.
STYLE
Bursting with colour, great photography
and sharp design, Saturday’s Style
section covers fashion and fine food,
shopping, local events and personalities,
love and relationships. Watch for fun,
fascinating profiles, consumer tips and
ideas for eco-conscious living. This
appealing, eclectic section connects you
to the best things in life.
FRIDAY MOVIES
Get all the news and reviews
about the latest movies to
hit the big screen in the
Friday Movies section. The
Friday section also offers indepth coverage of upcoming
concerts, art gallery openings,
theatre happenings and more.
It includes our popular What’s
On pullout tab, a complete
guide to events around town.
workING
Published every Saturday, our Working
section is a proven, essential resource
for both job seekers and employers.
Working represents the most extensive
collection of career display advertising
in the market, which are packaged
with a variety of highly effective online
elements to take your job or candidate
search around the world. Working ads
also appear in the business section on
Wednesdays.
If there is one feature
our readers tell us they
turn to first, it’s Venting.
What makes this column so popular? Said
one contributor: “It’s
the closest we get to
democracy in this country.” A forum for readers to express concise
opinions on every subject imaginable, Venting
appears in Wednesday
and Saturday CityPlus,
and Sundays in Sports.
SUNDAY READER
This unique section delves deeply
behind the headlines and offers
a unique perspective on the
issues that affect you. Each week,
Sunday Reader takes an in-depth,
investigative look at the biggest
news stories at home and around the
world. The perfect accompaniment
to a leisurely Sunday morning.
books & Arts
The act of delving into a novel
and luxuriously lingering over
a story is a joy that people
are ever more passionate
about in this age of being
bombarded by snippets of
information across multiple
media. Losing yourself in a
good book has never fallen
out of fashion. The Journal’s
Books & Arts section on
Sunday features books of all
genres, with a strong focus on
Canadian works. Author news
and profiles, book-related
features and stories, at least
two pages of book reviews,
plus the best of the arts scene
and so much more.
FRIDAY
WHAT’S ON
colour
comics
SUNDAY
connected
journal columnists
20
Todd Babiak has lived
in Quebec and France but
it seems he is happiest
living and writing in
Edmonton. He is a
bestselling and awardwinning novelist: see Choke Hold, The
Garneau Block, The Book of Stanley and
Toby: A Man. His series on life in France,
Learning French, was published over an
almost-year in the Edmonton Journal.
Todd’s column, The T Intersection, is a
never-ending, often narrative search for
the strange, funny, sad, quivering muscle
in the heart of Edmonton. Who are these
Edmontonians? What are they doing?
Why do they live here in the northernmost
major city on the continent? Can they
whistle loudly, with their fingers? Do they
sometimes walk onto their balconies at
night and look up at the stars and cry?
This is what we really want to know.
Follow Todd on Twitter @babiak and at
www.toddbabiak.com.
Dan Barnes has covered
sports in Alberta for
over 25 years, including
the past decade as
a columnist with the
Edmonton Journal. He
has covered the Olympics in Calgary,
Sydney, Salt Lake City, Athens and Turin as
well as six Stanley Cup Finals, seven Grey
Cups, two World Hockey Championships,
two Labatt Briers, two World Athletic
Championships, two World Figure Skating
Championships and many, many more.
Follow Dan on Twitter @jrnlbarnes.
Liane
Faulder
is
food columnist for the
Edmonton Journal. A
graduate of Ryerson’s
school of Journalism,
Liane is also the author
of The Long Walk Home: Paul Franklin’s
Journey from Afghanistan, and a recipient
of the prestigious Canadian Journalism
Foundation fellowship from the University
of Toronto. When she’s not thinking of new
ways to eat chocolate, Liane is the mother
of two ravenous, 20-something sons who
enjoy her beat as much as she does. Liane
loves yoga and pilates (important, given
previous reference to chocolate) and
walking in the river valley. Follow Liane on
Twitter @EatMyWordsBlog.
connected
Gary Lamphier, as
the Edmonton Journal’s
business columnist, is
a numbers guy. So here
are his numbers: In his 56
years on the planet he has
lived and worked in four of Canada’s six major
cities, spanning three provinces and three time
zones. He has travelled to 13 countries on four
continents, and has worked as a journalist for
more than three decades, including stints at
The Wall Street Journal, The Globe & Mail, the
Vancouver Sun and seven other publications.
Gary has covered billionaire tycoons, the film
industry, techies, white collar crooks, stock
markets, energy issues and just about every
other business topic you can think of. He
also spent five years as a communications
consultant in Vancouver. Gary still finds the
world of business fascinating, inspiring,
depressing, and weird – much like life itself.
Gary has one very charming Italian wife, two
smart adult children, one cuddly grandson,
and one pampered wussy dog. He figures he
is the luckiest man on earth.
Nick Lees was raised and
educated in London, where
he worked as a reporter
in Fleet Street and for a
television station before
coming to Canada to write
for the Edmonton Journal. Travelling across
Edmonton to find material for a thrice-weekly
column in CityPlus on Tuesdays, Fridays
and Sundays, he also writes a monthly wine
column in Food.
Lees was presented with the City of Edmonton
Award for Excellence for Sport in 2000 and in
2003 he received the Queen’s Jubilee Medal.
Grant MacEwan University has also awarded
Lees with an honorary diploma for being a
Distinguished Citizen.
John MacKinnon has
been playing the keyboard
for fun and profit since 1981.
Throughout his career, and
especially at The Journal,
MacKinnon has tried to
live up to the old school newspaper motto:
Join the Georgian and see the world! Hired
by The Journal as sports editor in January
‘99, MacKinnon has written a sports column
for the paper since October 2003. It’s a wide
ranging column that, were it a boarding house,
would welcome many and varied guests from
around the world of sports. Follow John on
Twitter @rjmackinnon.
Paula Simons is funny,
provocative and brash –
whether she’s enraging Edmontonians, inspiring them,
or making them laugh out
loud, Paula Simons’ columns
always get the city talking. Over the years,
Paula’s earned five National Newspaper Award
Citations of Merit for her editorials, columns,
and investigative reporting. She’s been honoured for her passionate writing on civil society
by the Canadian Bar Association, the Canadian
Mental Health Association, the Edmonton Historical Board, and the Alberta Civil Liberties
Research Centre. A graduate of the University
of Alberta, Stanford University and the Poynter
Institute for Media Studies, she lives in the centre of Edmonton with her husband and daughter. Follow Paula on Twitter @Paulatics.
David Staples is an awardwinning journalist and bestselling author. Born and
raised in Devon, Alberta,
and a resident of Edmonton
since 1985 when he began
working at The Journal, Daviud has been a
journalist for 30 years, reporting on crime,
politics, sports, the arts and current events.
He has won two National Newspaper Awards
and two National Newspaper Award citations
for his hockey blog, The Cult of Hockey, which
has been the most popular sports blog in the
Postmedia network. David has written major
profiles of numerous prominent Albertans
and Canadians, including Mark Messier, Kevin
Lowe, Wiebo Ludwig, Thomas Svelka, Lois Hole,
Peter Lougheed, Ralph Klein and many, many
more. Follow David on Twitter@dstaples.
Graham Thomson writes
on Alberta politics with
occasional side trips into
federal politics and very
occasional trips into Afghanistan. Graham came to
Alberta in 1984 as a reporter with CBC, and after 14 years as a radio and television reporter
Graham jumped into print journalism at The
Journal. In the past 15 years he has covered
stories across Canada and written investigative pieces from the United States, Mexico and
Russia – and spent two ‘tours’ with Canadian
troops in Afghanistan. He has been nominated
twice for National Newspaper Awards (winning
once) and spent eight months at the University
of Toronto after being awarded a Canadian
Journalism Foundation fellowship in 2008-09,
rediscovering the joys of university life but
without the Bee Gees and bell-bottom pants.
21
Karen Kleiss....................Provincial Affairs
Bill Mah..........................Business
Jim Matheson.................Hockey
Liz Nicholls.....................Theatre Critic
Jodie Sinnema................Health
Sandra Sperounes..........Music
Curtis Stock....................Golf
Elise Stolte.....................Education/Aboriginal Affairs
Alexandra Zabjek............Courts
Mario Annicchiarico.......Football
Hanneke Brooymans.......Environment
Dave Cooper...................Energy/Business
Jennifer Fong..................Fashion & Home Decor
Ben Gelinas.....................Arts
Keith Gerein....................Provincial Affairs
Marta Gold.....................Fashion & Home Decor
Joanne Ireland................Oilers
Gordon Kent...................City Hall
photographers &
videographers
Shaughn Butts
Bruce Edwards
Candace Elliott
Brian Gavriloff
Ryan Jackson
Ed Kaiser
John Lucas
Rick MacWilliam
Chris Schwarz
Greg Southam
Larry Wong
awards & recognition
our readers
470,800
TOTAL WEEKLY
READERSHIP
• National Newspaper Awards – 6 nominations
2010 saw The Journal receive 6 nominations for 2009, a record number. Health writer Jodie
Sinnema was nominated for her work on health issues in the province, columnist Paula Simons
was nominated for her work on protecting the Human Rights Act, columnist Graham Thomson
was nominated for a variety of work, Malcolm Mayes was nominated for his editorial cartoons,
and Journal photographers Ed Kaiser and Chris Schwarz were nominated in sports photography.
50%
• Canadian Online Publishing Awards
Edmonton Journal is a finalist in 5 categories for excellence in online editorial and innovation in
2010. Nominated in News, Blog, Cross Platform, Mobile App, and Video.
50%
• Education writer Sarah O’Donnell
Received Alberta Teacher’s association Education News Writers Award in the Daily Newspaper
category in 2010.
MALE
FEMALE
41%
AGE 25-49
$90,897
AVERAGE HOUSEHOLD
INCOME
60%
AVERAge household
income 75K+
55%
SOME POST SECONDARY
EDUCATION OR UNIVERSITY
GRADUATE
81%
HOME OWNERS
SOURCE: NADbank 09 -10
Base: 941,000 Edmonton area adults 18+
• Curtis Stock
Journal Sports Writer Curtis Stock, won a record 10th Sovereign Award for Most Outstanding
Newspaper Article in 2010.
• Graham Thomson
Awarded a citation from the Canadian Meteorological and Oceanographic Society in 2010 for his work on environmental issues.
• Communications Award from the Canadian Mental Health Association
The Journal won this in 2010 for ongoing, in-depth coverage of mental health issues.
• Excellence in Media Award
The Journal won the 2010 award given by the Alberta Rehabilitation Coordinating Council for
raising awareness in Alberta about rehabilitation.
• 2010 Canadian Food Blog Award – Liane Faulder
Setting the standard for national food blogs, the canadian Food Blogger’s Association awarded
Liane Faulder with the Best Regional Award for her Eat My Words blog.
another
tweetable truth about newspapers†
Readers spend 48 minutes with their
daily newspaper on a weekday (same
as 2005) and 68 minutes on Saturday.
connected
journal newsroom + awards
beat reporters
why
advertise
"Many a small thing has been made
large by the right kind of
advertising." - Mark Twain
| executives advertising & marketing |
joseph.
john.
lyn.
gord.
23
benefits of
advertising
why advertise?
in the Edmonton Journal
Strong Credibility
A leader in the community, the Edmonton
Journal is the most-respected source for news
and information in the Edmonton area, lending
credibility and impact to the advertising
messages that appear in its pages.
Committed Readership
Our readers are committed to our products –
they pay for the information that the newspaper
contains.
Audience Attention
Newspapers are an active medium inviting a
high degree of reader involvement. Advertising
is integral to the product; consumers read the
newspaper as much for the advertising as
for the editorial content.
High Frequency
Daily newspapers allow you to advertise often,
which quickly increases your reach to your
target market and talks to your audience when
they are ready to buy.
Shopping Guide
Daily newspapers are the most-used source for
information about most products and services.
When a consumer is ready to buy, newspaper
advertising has the greatest impact and drives
the sale.
Timely
You are able to get your message into the
Edmonton Journal with as little as two days’
notice, allowing you to respond to changing
competitive and market conditions.
Extended Reach
In addition to strong readership in the
Edmonton CMA, the Edmonton Journal also
blankets northern Alberta.
key reasons to advertise
1. Advertising establishes contact
Print advertising is instrumental in making contact with consumers and
initiating the sales process.
2. Advertising builds awareness and preference
Advertising generates awareness, which leads to brand preference and a
predisposition to buy a specific product or shop at a specific business.
3. Advertising helps maintain and grow market share
If your competition is advertising and you are not, who has the advantage?
Current customers are moving away and potential ones are moving into
the market. Introduce your company to them through your advertising.
4. Advertising helps make the sale
Advertising generates store traffic and attracts a knowledgeable
consumer who is ready to buy.
5. Advertising frequently maintains presence
People have new needs and wants every day. Consumers are
constantly coming into the market at different times and advertising
keeps your company top-of-mind.
Attractive Audience
While providing strong reach to all demographic
targets, the Edmonton Journal demonstrates
exceptional strength in reaching adults who are
well-educated, high-income earners.
Home Delivery
Most Edmonton Journal readers read their
newspaper at home where important
purchasing decisions are made. The majority
of copies of the Edmonton Journal are sold to
home subscribers.
another
Daily print newspapers are read by
3 out of 4 Canadians each week.
connected
24
c r e a t i n g a good ad
where do you start?
Most advice on creating good ads begins with the art (i.e. copy and
layout). Believe it or not, that’s not where good ads start: they start
with sound marketing. So before you even think about copy or layout, you must first develop an on-target marketing strategy.
• What is your company’s point of difference?
• Who is your target market?
• What is your advantage over your competitors?
copy that sells
Good ads have four things in common: they create attention,
interest, desire and action.
Attention Grab the reader’s attention with headlines, type,
white space and visuals.
&
present
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Interest Make the copy interesting, easy to understand and
benefit-oriented.
Desire People read ad copy to find out how your product or
service benefits them. So make sure the copy answers the
reader’s question: “What’s in it for me?”
Action Urge the reader to act now and make it easy to do so. Include
the basics. Give complete and specific information –
include all styles, colours and sizes in your ad. Give good
ordering information. Include phone numbers, store address
store hours and website address.
layout that attracts customers
• is well-organized and attracts the reader’s eye by using
the basic principles of advertising design: proportion, balance,
contrast, movement and unity.
you
things
need to know
 Know your customers
Know what sells
Know your market
 Know what makes your business unique
• features a dominant element, such as a photo, to grab the
reader’s attention and convey the sales message at a glance.
Know your competition
• uses white space to direct the eye and allow it to focus on a
particular element in an ad.
 Know what’s hot
• goes for an uncluttered look – key points should stand out.
• uses no more than three typefaces.
• uses either spot colour or four-colour photos or illustrations
to grab the reader’s attention.
• draws the reader’s eye to your logo.
"When you live your life with an appreciation of
coincidences and their meanings, you connect with the
underlying field of infinite possibilities." -Deepak Chopra
connected
 Know your budget
advertising
PRODUCTS
linda.
amy.
guy.
barb.
deb.
| sales representatives automotive |
26
The Edmonton Journal was named one of
Alberta’s Top Employers in 2011.
The Edmonton Journal has been delivering superior
results to advertisers for over a hundred years.
Whether you are looking to build brand awareness, launch a new service or product, or drive traffic
in-store or online, the Edmonton Journal will target your needs and offer solutions that are specific to
you. With our exceptional creative team, our online expertise and our highly trained sales staff, you can
be sure that your advertising message is reaching its full potential.
The following pages demonstrate how we can help your advertising investment go further with unique
programs and positions. There is virtually no limit to what the Edmonton Journal can do for you.
your complete resource
The Edmonton Journal offers a full line of advertising, marketing, campaign planning and creative
services. We can help you build and maintain customer relationships, increase consumer awareness
and market more of your product or services than ever before.
research
The Edmonton Journal’s research department is one of the most knowledgeable and well respected in
the industry. We have invested in the latest training and software to help find and reach your customers
in the most high-impact and cost-effective manner.
creative services
The Edmonton Journal’s award-winning creative team includes graphic and web designers, writers,
illustrators, photographers and cartoonists. This talented group combines innovation and artistic flair
with state of the art digital technology to create ads, campaigns and publications that deliver results.
things you
didn’t know
about
4. Edmonton is a leader in
environmental advocacy. In
2010, Edmonton won 3 national
environmental awards by the
federation of Canadian Municipalities;
two for managing unique water
programs, and one for championing
sustainability programs.
connected
| customer sales assistants |
rosie.
alexis.
angie.
27
More than ever, we are seeing a strong
trend towards more innovative ad types and
positions. By creative use of structure and
the way the information is presented and
communicated, advertisers are able to demand
the attention of consumers like never before.
Unique flexforms, high-impact gatefolds, and
unusual ad locations... if you have an unusual
design concept, let us know. We will work with
you to devise the ideal campaign for you.
Newspapers can provide
strong brand support.
gatefolds
A gatefold is the best opportunity
to have your advertising message
be the first thing readers notice.
A gatefold is the flap (1/3 or 1/2)
that goes across the front page
of the paper or section and is a
premium advertising position.
It includes the flap (front &
inside) and both the outside and
inside back covers. Now offered
seven days a week for all inside
sections, as well as the front
cover.
premium positions
The breaking news story of the day usually
continues off the front page, making the following
pages highly desirable ad positions.
A2/A3
5 columns x 70 agate lines
black & white only
B3
black & white only
A5
limited colour availability
another
Daily print newspaper readership over
the past five years has been stable.
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28
earlugs
Located at the top right-hand corner of section fronts,
earlugs combine the pricing of a small-space ad with
the impact and targeting capabilities of section-front
positioning. An excellent tool for teasing an event or
supplementing a campaign.
section front banners
With attention-grabbing impact, a section-front banner puts your message front
and centre with our readers. Banners give your ad exclusivity, visibility and a
targeted audience.
hanging banners
"Advertising is the 'wonder' in Wonder Bread." - Jef I. Richards
triple banners
"A business has to be involving, it has to be fun, and it has to
exercise your creative instincts." - Richard Branson
connected
29
Think outside the box.
Flexform ads grab the
reader’s attention with
their unusual shape, which
the design of the ad uses
to full advantage.
island ads
Positioned in the middle of the stock
listings within our Business section or
the movie listings within our Arts & Life
section, island ads stand out and demand
the reader’s attention. An excellent way to
target your message.
small space frequency
promotions
They are the events you hear about and wonder how you could make
happen for your business. Promotions can take your advertising to
a whole new level. The Edmonton Journal can help you with nontraditional methods of advertising, access to events, and innovative and
effective partnerships and sponsorships. We are also able to develop
unique promotional programs for clients on an individual basis.
Effective, affordable tools for advertising
with frequency – sign language (3 col. x 35
lines) or ad boards (3 col. x 40 lines) – are all
about building awareness for your business. Tease a new campaign or boost an existing
one in the section of your choice.
sindy. | sales representatives
multi-market |
wayne.
another
Almost half of Canadians read a daily
print newspaper on a weekday.
connected
ADVERTiSING PRODUCTS
flexform ads
30
what our readers
are saying
“The articles in
this publication
are always
informative.”
– Betty
“I enjoy the
interesting stories
and quite often try
the recipes as they
are always relevant
to the growing
season!”
– Monica
sarah.
| editor country asides |
“I like the stories
written by local
folks, and the
humourous tidbits
throughout!”
– Anita
connect with us on
Edmonton Journal Country Asides
Country Asides
From sophisticated agricultural communities to beautiful estate developments, Edmonton’s rural
communities are thriving. Country Asides, a highly read weekly publication with a loyal audience, is
delivered to up to 50,000 surrounding homes, cottages and acreages every Friday. A favourite read for
rural residents in the Edmonton area, Country Asides is distributed to homes within an hour and a half
commuting radius of the city. Local stories about interesting people and places, reader-submitted photos,
stories and community events make readers feel like they are part of the Country Asides family. This
popular publication offers an excellent, cost-effective way to target consumers outside of Edmonton.
TVtimes
TVtimes is distributed in the Edmonton Journal
every Friday. It combines easy to read TV listings
and advertising into a package that is a fixture in
the home for a full week. TVtimes is read by all
demographics.
connected
31
vendor support
Discover the secret to making more noise
for your next big event. With a Vendor
Support program, you can access your
suppliers’ advertising dollars to support
a special event such as a grand opening,
anniversary or seasonal celebration. We
will help you create an event and coordinate the execution of the program
from start to finish.
An Advertising Feature
For Beauty, Fit and Function
T
he commitment at Grace Denture Clinic
is to ensure that each patient receives the
most personalized denture treatment possible,
and the confidence that brings.
As Denture Specialist Jason Trombley says,
“We are creating a natural looking denture
achieving stability for chewing, while educating
the patient on denture care.”
The process begins with a series of detailed
measurements of the individual’s mouth and facial
dimensions. The teeth are chosen complementing
the patient’s appearance, allowing men to look
more masculine and women to look more
feminine. Tooth color is carefully evaluated to
find the perfect shade. The dentures are designed
to fit securely and comfortably. Improved
function and better stability can make you a
more confident denture wearer. No longer must
dentures cause you pain and embarrassment.
The friendly staff at Grace Denture Clinic are
expertly trained to give you, the patient, the look
you want. There is no reason to settle for generic
when you can have a personalized precision
denture that can make you look years younger
and serve you well throughout the day. You’ll
appreciate the care. You’ll love the look.
Whatever you need by way of denture treatment
– complete, partial, or implant retained – Grace
Denture Clinic can help.
With advances in dental implant treatment
you can now have stable retained dentures that
were only dreamed of in the past. Imagine your
confidence with a denture that is held firmly in
place by implants at an affordable price. Please
ask for more information when you visit Grace
Denture Clinic for your free consultation.
Over time a denture may not fit as snug
as it once did. Relining and refitting dentures
to fit the existing tissue
and accommodate for
Before
any changes that have
occurred is another
treatment
that
is
avai
av
aila
labl
ble.
bl
e.
available.
After
Repairs at Grace Denture Clinic are handled
well in stride. Accidents happen and dentures
crack, or teeth pop out, usually when you least
expect it. Just call in and the staff will book you
for an emergency repair – no need to hide your
smile and suffer through the day.
For all treatment procedures, Grace Denture
Clinic follows current protocols of sterilization,
and strict quality control is maintained using
premium products in an on-site laboratory.
Personalized precision dentures as close to
natural as possible, created promptly and expertly
in a friendly atmosphere. Grace Denture Clinic
is where you want to be!
Before
Call
today
for a FREE
consultation
After
You’ll
leave
smiling!
G
race Denture Clinic is located conveniently
in Argyll Crossing at the corner of Argyll
Road and 75 Street, next to Boston Pizza.
The clinic has plenty of free parking and is
wheelchair accessible.
Call (780) 490-5509 now for your FREE
co
consultation.
Clinic hours are 9 am to 5 pm
Mo
Monday
through Friday with evening
an Saturday appointments available.
and
780-490-5509
7629 Argyll Rd.
Corner of 75 St. & Argyll Rd.
Jason Trombley DD
Denture Specialist
business profiles
Newspaper is an information medium, and the
strength of a Business Profile is its ability to provide
information about your business. We will bring
together an editorial story and photos to create an
eye-catching, informative and effective newspaper
ad. Business Profiles are an essential advertising
tool for new companies or businesses that have new
products to introduce to the marketplace.
special publications
Certain subject matter lends itself to a specialized format.
This can be in the form of a feature, magazine, guide or
even a hardcover book. These special publications are
loved by advertisers as they provide a more specific
location for their message, as well as presenting a
longer shelf life. The Edmonton Journal publishes special
publications with the same dedication to quality content
that goes into our paper each and every day. The impact
and value of these special publications have been proven
to both our readers and our advertisers.
"Creativity is the power to
connect the seemingly
unconnected." - William Plomer
design services
Our design team is ready to work with
you, and they have the ability and
experience to take your project from
concept to creation. Whether you need
a corporate identity or a t-shirt design,
our design team will use their talents to
create something memorable.
Brochures, logos, business cards,
flyers, annual reports or whatever your
company needs, we can do it all. Our
years of experience allow us to interpret
the information you give us in order to
bring your idea to reality.
connected
20 eleven
features
calendar
33
"Success seems to be connected with action.
Successful people keep moving. They make mistakes,
but they don't quit." - Conrad Hilton
january
april
july
october
Hockey Country*
New Condos*
Babies of the Year
Snowsport
Edmonton Motor Show*
January Clearance
Auto Showcase*
RV Showcase
National Volunteer Week
New Condos*
Camps & Classes
Destination West Magazine
Edge: Guide to Education
Easter Churches
Hockey Country*
Going Green - Earth Day*
Consumers Choice Awards
Recreation & Investment
Properties Magazine*
Travel & Loyalty*
Edmonton Motor Show*
New Homes Today*
RV Showcase
Capital Ex / Indy Guide
Golf - The Open
Championship*
New Condos*
Digital Entertainment*
NHL Preview*
New Condos*
Online Trading*
Trucks and SUVs*
Small Business Week*
Off-site Magazine
Venture Prize
New Homes Today*
august
november
february
RRSP’s*
New Condos*
APEGGA
Hockey Country*
RV Showcase
Personal Final Planning*
New Homes Today*
Auto Showcase*
march
New Condos*
Small Business Week*
RV Showcase
Pharmacist Awareness Week
Fraud Prevention*
Hockey Country*
Green Technology*
Mortgages*
Going Green - Earth Hour*
New Homes Today*
Today's Senior
Auto Showcase*
may
RV Showcase
New Condos*
Driving Green*
Going Green*
New Homes Today*
june
RV Showcase
Environment Week
Golf - U.S. Open*
New Condos*
Energy Report*
Entertainment, HDTV,
Gaming, Smart Phones*
Digital Photography*
New Homes Today*
Dance & Music
RV Showcase
New Condos*
Golf - PGA Championship*
New Homes Today*
september
New Condos*
Travel & Loyalty
Seniors Housing Forum
Automotive Outlook
Fire Prevention Week
Fall Fashion*
Bridal
New Homes Today*
Canadian Finals Rodeo*
New Condos*
Christmas Gift Guides 1 & 2*
Canada Career Week
Consumers Choice Awards
New Vehicle Preview*
Getting Started Guide to
Post Secondary Education
New Homes Today*
december
Snow Towns of the Rockies*
Christmas Gift Guides 3 & 4*
Christmas Eve Churches
New Condos*
New Homes Today*
*Denotes newsroom feature, all others listed are advertising features. For a
complete list of features, contact your Edmonton Journal Sales Representative.
another
79% of online newspaper readers also
read the print edition of the newspaper.
connected
features by month
Target specific readers with special interests at key times of the year.
Special features and profiles generate traffic and sales with their added
impact. Each feature covers a subject or event of interest to a specific
segment of readers, allowing you the opportunity to target potential
customers. Readers tend to keep special features in the home for a longer
period of time.
and
pre-prints
specialty
products
"In business, one of the
challenges is making
sure that your product is th
easiest to experience and complete
a sale." - Mark Cuban
jessica.
| coordinator
pre-print distribution |
35
Journal Direct is the efficient and economical
solution for delivering pre-prints to urban and
rural consumers throughout northern Alberta.
We provide precise analysis to build customized
distribution options which maximize the
effectiveness of your flyer distribution. Using
various statistical databases, we can locate
your best customer prospects and target your
distribution geographically.
Let us put our effective targeting capabilities to
work for your business.
• Deliver your pre-prints with the newspaper.
• Offer custom delivery options to reach non-subscribers in homes and apartments.
• Offer delivery of product samples and
specialty products such as poly bags, belly bands, Post-It notes and tag-a-longs.
• Accommodate your campaign strategy and target your customers.
rebecca.
| coordinator
pre-print distribution |
specialty
products
In addition to regular newspaper
pre-print delivery, the Edmonton Journal
can distribute unique advertising products.
Our innovative specialty products allow
you to tease readers with something
unique and unexpected. The Edmonton
Journal’s specialty advertising products
include poly bags, belly bands, Post-It
notes and tag-a-longs.
ad direct
AdDirect is a custom designed advertising piece. Consider the benefits
of having just one contact for creative design, production, printing and
distribution of your flyer. AdDirect has proven effective for businesses of
all types and sizes.
1. Choose two-colour or full colour printing.
2. Select the geographic delivery area:
POLY BAG
•You can target as few as 10,000 customers or reach the entire metro Edmonton market.
BELLY BAND
•You can select distribution within the newspaper to subscribers and/or EMC* delivery. TAG-A-LONG
•Your advertising sales representative works with you to target your customers through the use of geographic and or demographic information.
*Extended market coverage
POST-IT
connected
pre-prints + specialty products
journal direct
36
GEA (Greater Edmonton Area) – Urban Core distribution by FSA* | Rural distribution by zone
Our distribution options have been designed to avoid duplication, maximizing your ROI.**
subscribers
GEA Urban Core Newspaper
Your flyer can be inserted in the Edmonton Journal. You can distribute to all Edmonton
inserts distribution
Two delivery options:
Journal subscribers in Edmonton, Sherwood Park, St. Albert, Spruce Grove, Stony Plain, Fort
Saskatchewan, Beaumont and Leduc, or you can select specific areas by FSA.
Newspaper subscribers and nonsubscriber homes and apartments
As above – plus you can have your flyer distributed by FSA to non-subscriber homes and/
or apartments. Flyers are distributed via Flyer Force to the doors of non-subscriber homes
on Tuesday or Thursday in Edmonton, Sherwood Park and St. Albert and on Friday in Fort
Saskatchewan, Spruce Grove and Stony Plain. Flyers are distributed to non-subscriber
apartments on Friday only. By selecting subscriber and non-subscriber distribution you can
get full coverage without duplication. For distribution in Beaumont and Leduc see Country
Asides TMC delivery option.
GEA Rural Core
Two delivery options:
Slave Lake
Swan Hills
Whitecourt (T7S)
Newspaper subscribers
Barrhead Westlock
(T7P)
(T7N)
Mayerthorpe
Your flyer can be inserted in the Edmonton
Journal. You can distribute to all Edmonton
Journal subscribers within an approximately
two hour communting radius of the city.
Athabasca
(T9S)
Morinville
St. Albert
Spruce Grove
Stony Plain
Devon
Leduc
Redwater
Fort Saskatchewan
Edmonton
Sherwood Park
Beaumont Tofield
Wetaskiwin
(T9A)
Viking
Camrose (T4V)
Sedgewick
Stettler
Castor
Wainwright
(T9W)
Provost
Coronation
Consort
Country Asides Weekly
(Total Market Coverage via Canada Post)
Your flyer is inserted in Country Asides, a weekly
Edmonton Journal editorial product and mailed to
homes within an hour and a half commuting radius of
the city. This product is delivered by Canada Post on
Fridays (with a three day delivery window). You can
choose your coverage from various zones
T4X........................ Beaumont
T9E........................ Leduc
NE ZONE................ NE of Edmonton surrounding Fort Saskatchewan
EAST ZONE............ East of Edmonton surrounding Sherwood Park
SOUTH ZONE......... South of Edmonton surrounding Leduc & Beaumont
WEST ZONE........... West of Edmonton surrounding Spruce Grove & Stony Plain
NW ZONE............... NW of Edmonton including Morinville
NE ZONE
NW ZONE
WEST ZONE
EAST ZONE
SOUTH ZONE
*Forward Sortation Area (FSA) – first three digits of a postal code | ** Return on Investment (ROI)
connected
37
FSA map
NW Zone
Large dashed border lines represent
the GEA Rural Core
Fort
Saskatchewan
86 AVE
T5Y
Lancaster
Park
T8L
Evergreen
Trailer Park
T6V
121 ST
T5L
170 ST
T5N
92 ST
34 ST
Sherwood Park
T8H
T6A
T5J
98 AVE
100 AVE
T5K
ARGYIL ROAD
T6H
T6E
T8A
T6P
Maple Ridge
Trailer Park
HWY 14
T6B
76 AVE
109 NW
62 AVE
Sherwood Park
T6C
T6G
34 ST
T5R
79 AVE
T5H
75 ST
T5T
T6S
T5W
97 ST
T5P
50 ST
T5B
111 AVE
109 ST
100 AVE
149 ST
231 ST
Westview
Village
Stony Plain
T7Z
T5G
T5M
T5A
YELLOWHEAD
127 AVE
118 AVE
137 AVE
82 ST
113A ST
T5C
T5E
118 AVE
T5S
NE Zone
153 AVE
137 AVE
T5V
T5Z
97 ST
127 ST
T5X
66 ST
142 ST
St. Albert
T8N
Spruce Grove
T7X
insert distribution
Light shaded areas represent
rural or industrial areas
T6M
31 AVE
T6J
T6K
EAST Zone
34 ST
Quadrant Ave.
QUADRANT AVE
9 AVE
101 ST
215 ST
WEST Zone
T6N
T6T
T6L
91 ST
T6R
MERIDIAN ST
WHITEMUD FREEWAY
T6W
T6X
41 AVE SW
Beaumont
T4X
SOUTH Zone
Leduc
T9E
another
Advertising in newspapers is trusted
more than any other medium.
connected
edmontonjournal
.com
“With targeting technologies, the discovery of search by
major advertisers, and real measurement and planning
tools, the Internet is ready to fulfill its early promises of
effectiveness, reach and trackability” – Gary Stein
39
The Edmonton Journal is committed to
delivering news and information wherever
our users desire it, whether it’s on their
computer, on their mobile phone or in the
paper. In short, wherever they are, that’s
where we want to be.
At EDMONTONJOURNAL.com, we focus
on three advantages of the Internet as a
medium:
Immediacy: We deliver the news as soon
as it breaks and build it throughout the
day, and we let people know via alerts and
social media;
Interactivity: We converse with our
readers on blogs, Twitter and Facebook,
and we solicit their pictures, comments
and news tips for publication on the
website and in the newspaper;
Multimedia: We tell stories in whatever
way they can best be told: with video,
interactive graphics, live chats, audio and
more, in addition to the traditional words
and pictures.
All of this is powered by the biggest
and best newsroom in the city. We have
always been Edmonton’s deepest, most
reliable news source. Now we can live
up to that legacy even better, with the
ever-changing and exciting digital tools
at hand.
Karen Unland | Online Editor
karen.
| editor online |
connected
edmontonjournal.com
“The Internet is not just one thing, it’s a collection of
things - of numerous communications networks that all
speak the same digital language.” – Jim Clark
40
online opportunities
standard rotational ads
Big Box 300 x 250 pixels
A large messaging space
that is hard to ignore as
it’s placed right next to
editorial content online.
This is an ideal space for
ads with video.
Leaderboard 728 x 90 pixels
The Leaderboard offers top-ofpage horizontal placement, the first
ad position that catches the eye.
Expandable
dynamic rotational ads
Expandable ads, when scrolled over,
increase in size two or three times to reveal
a large messaging space. Expanded ads can
feature multiple layers for hosting photos,
video, sound or other content. The user who
expands an ad should be rewarded with
valuable additional content.
Top Layer 500 x 500 pixels
Top layer ads float on or across the
page for 7-8 seconds and work as
an excellent means for delivering a
tactical message. The most effective
Top Layer ads are built to transition
into standard ad positions such as the
Leaderboard or Big Box.
Peelback
Peelback ads appear in the upper right-hand corner of a
webpage and tempt viewers by teasing them to scroll over
the flapping corner. When scrolled on, the ad peels back to
reveal a much larger messaging space.
Catfish
The Catfish ad unit is a horizontal execution
at the bottom of the page. As the user scrolls
down the page, the ad remains in place until it
is closed by the user.
non-rotational ads
Impulse Ads
The Impulse ad is a non-rotational horizontal ad unit located
on all index pages throughout EDMONTONJOURNAL.com,
directly right of the latest news updates. This fixed position
gives advertisers exclusive ownership for the duration of the
campaign and is excellent for campaigns requiring either
high visibility (index page) or content targeting (sub-index).
connected
41
sponsorship opportunities
Header Sponsorship
Category Sponsorship Advertisers can sponsor a given category of content
allowing them page and section dominance. Category Sponsorships include the
Leaderboard, Impulse, top and bottom Big Box advertising positions, providing 100%
exclusivity.
Story Tool Sponsorship Place your brand logo on every story page within a
content section such as Business, Sports, or News. This clickable logo provides an
excellent opportunity to strengthen your brand with a low cost price point that links
advertisers directly to your website.
GooseCam
The Edmonton Journal’s incredibly
popular GooseCam, a live streaming
video of a mother goose hatching her
eggs, was an incredible success in 2010
with more than 210,000 page views in a
month, 5,000 comments, and over 2,500
views on the wrap-up video showing the
gosling and the parents waddling their
way to the local pond. The eGooseCam
excitement included a live online chat
with a nature specialist and even
downloadable wallpaper. Here’s hoping
Mother Goose returns in 2011!
Headline Wrap Sponsorship A Headline Wrap Sponsorship wraps static
headline boxes on index and or sub-index pages.
advertorial
Standard Advertorial Strategically place an image and short message within
the content of a sub-index page. Labeled as an “Ad Feature”, this ad unit can take a
user to your web site to provide in-depth information on your products or services.
This is an excellent content-targeting tool.
Premium Advertorial Instead of clicking to your site, your image
and short message will take the user to an Ad Feature Story Page hosted
on the EDMONTONJOURNAL.com site. Leverage the trusted environment of Edmonton
Journal to tell the story of your business. Content requires editorial approval.
other opportunities
Video Pre-roll Extend the television viewing
experience of sight, sound and motion to a new
medium by placing a commercial or flash ad prior to
a user-selected video clip. Pre-roll ads can contain
text, images, animation and or audio/video.
sona.
| sales representative inside |
Mobile The Edmonton Journal’s mobile-optimized
site represents our fastest growing audience
segment. An exclusive horizontal ad position is
available on the top of every page, with the ad
pushing to the advertiser’s site. This strategy can
be used to build your brand with a valuable target
audience or it can be used as a tactical means of
reaching consumers close to point of purchase.
Splash Pages A mobile optimized page is an
important part of any mobile advertising campaign.
To ensure a positive user experience on a mobile
platform, we can create a mobile-optimized landing
page for your mobile campaign.
Page views to the Journal’s mobile news site increased by
over 1000 % in just one year.
connected
online opportunities
A pure branding strategy, the Header Sponsorship
allows an advertiser to place their logo in a content-specific section that relates or
compliments their brand.
42
expanding your reach
expanding your reach
MARKETPLACE
SwarmJam
Sweet Deals Daily
In late 2010, Postmedia Network announced the launch of SwarmJam, a
group buying site. Consumers can now access great deals via Postmedia’s
vast and trusted network of newspapers and online properties. With deals
offering 50% or better savings and catering to local businesses, consumers
have access to products and services that are relevant, timely and valuable.
how SwarmJam
works
• An offer is tailored for your business
around a discounted voucher.
• The value of the voucher is
established, which allows the
purchaser to sample one of your
goods or services without an added
commitment (aside from add-ons).
• A discount schedule based on
progressive discount thresholds
tied to increasing purchases.
dene.
| digital specialist |
The Edmonton Journal Automotive Network
has combined with Facebook Marketplace to
give unlimited auto listings maximum exposure.
Vehicle listings enjoy strong exposure through
the power of Facebook, thereby exposing
those listings to millions of prospective buyers
through their social networks.
things you
didn’t know
about
5. Edmonton can rightfully say it is
the “tidiest city in Canada”. In 2010,
Edmonton took home the Tidiness Award
at the National Communities in Bloom
Awards in Halifax.
Edmonton was also a finalist for the
“Tree Canada” Urban Forestry Award,
just edged out by Kamloops.
• Maximum number of vouchers to be
sold is set.
• Buyers commit at one of a pre-set
number of price points.
• Meeting the pre-set cumulative
buyer thresholds trigger the
corresponding price point.
• All bidders get the lowest achieved
price.
• The incentive to get the lowest
price is the motivation for bidders
to recruit friends through their
social networks.
It’s a win-win for advertisers – low
risk and no upfront cost.
connected
The Edmonton Journal has some of the best
bloggers in town. Covering everything from pets
and hockey to health and politics, our bloggers
know Edmonton better than anyone...and they
love to share their opinions while promoting
discussion amongst readers.
Talk to our Digital Specialists about sponsoring
a blog.
43
iPad
The app gives users a rich and personalized experience, and allows
us to target audiences in a dynamic new way. Features include:
Heat Map – readers see and read “Stories Around Me” and check out
which stories are most popular in their neighbourhoods and across
the country.
"The best way to get a good idea is to get
a lot of ideas." - Linus Pauling
My Articles – saves and stores articles that users want to read later.
Social Media Tools – the ability to comment live on stories and share
with friends through Facebook, Twitter and email.
Integrated Video Player (coming in 2011) – readers can view a variety
of videos within articles.
Photo Gallery – a wealth of high resolution photos and online photo
galleries.
In 2011, advertising positions for both local and national advertisers
will become available.
edmonton journal – other eReader editions
The Edmonton Journal is also available as a paid subscription for the Amazon Kindle eReader,
(with free international wireless delivery via Amazon Whispernet), as well as the Kobo and
Sony eReaders. All eReader editions of the Edmonton Journal contain articles found in the
print edition, but will not include some images and tables. Also, some features such as the
crossword puzzle, box scores and classifieds are not currently available.
connected
ipad + eReaders
The Edmonton Journal, along with 10 other of Postmedia Network’s
major newspapers, broke new ground in late 2010 in the digital world,
launching an innovative app for the Apple iPad. The Edmonton Journal
app, available as a free download and supported by sponsorships,
takes advantage of the iPad’s large, high-resolution display and
innovative Multi-Touch interface, and features customized newspaper
content pulled from the best of the web and print editions as well
as mobile specific content. Readers can download, save, comment,
interact and customize the content. digital + mobile editions
44
edmonton
journal digital
Now you can read the Edmonton Journal
anytime, anywhere. Edmonton Journal
Digital is available to you at home
or at work, and is the same edition
as the printed copy available at the
newsstand. Sections and supplements
are laid out just as in the print edition,
but complemented by a variety of
digital tools which enhance the printed
newspaper’s look and feel.
•
•
•
•
•
•
•
•
•
•
Customize your page view
Download and save the paper for offline
reading, using PressReader
Print pages or custom areas
Sort by section/contents
View a gallery of all pictures and advertisements
Translate articles into other languages
Share an article by email, blog or on social networks
Listen to the newspaper with the “Interactive Radio” feature
Create an RSS feed to the front page or
entire newspaper
Access the service on your mobile device
• Export to your eReader
mobile news
With internet-enabled mobile phone usage increasing exponentially, along with the
increasing variety and affordability of “smartphones”, more and more businesses are
recognizing the importance of launching a mobile-optimized version of their online
website. The Edmonton Journal’s mobile website is the definitive mobile news source for
Edmonton, providing the latest in local and national breaking news on-the-go. Within
one year, page views of this site have increased by over 1000%...strong evidence of the
value consumers place on getting quality local news when and how they want it. The site
features breaking local, business, and entertainment news; live sports scores, stories and features;
current weather conditions and five-day forecast, and so much more. At the top of every mobile-optimized page is a position for a static (gif or jpeg file) ad, the only ad on that page. Mobile advertising
is the perfect complement to a traditional campaign to reach a certain segment of the population to a more in-depth level. With a
mobile device never being more than an arm’s reach away, the high levels of user engagement and low levels of clutter all contribute
to increased brand impact. Throughout 2011, The Journal will be implementing new ways to interact and share news and content through mobile devices. It’s going
to be an exciting year for digital engagement for both advertisers and consumers, so stay tuned.
mobile barcode scanning
As anyone who has ever struggled to manually input a URL into a
mobile phone browser will tell you, there are relatively few joys to
be had in the physical act of “texting.”
scan this
Inputting long lines of text on such devices, even with normal-size
fingers, is a clumsy experience at best that can leave even the
deftest “text-er” feeling ham-handed. This poses a huge barrier to
mobile internet service adoption and, of course, marketing.
In June 2010, the Edmonton Journal introduced 2D mobile barcodes
to our readers. These 2-dimensional codes tie the virtual to the
real through a user’s smartphone. To read the code, a user simply
launches a “reader” on their mobile device and scans the image.
The software will then trigger the appropriate response, which can
include anything from launching a URL in the phone’s browser to
streaming a video or MP3...the possibilities are endless. In fact, it’s
not hard to imagine a not-too-distant future where 2D codes will
become the primary bridge connecting real and virtual worlds.
The Edmonton Journal offers turnkey programs for integrating
mobile barcodes into your advertising campaign. The Journal’s
experience and credibility in exploring this technology with our
readers has uniquely positioned us to advise on usage, content,
placement, and more.
connected
to connect to The Journal
on your smartphone
Visit 2dscan.com on your smartphone to download
the free ScanLife app.
During the 2010 Grey Cup
festivities in Edmonton, The
Journal’s Grey Cup code was
scanned over 3,000 times,
with 8,500 page views.
45
“One of the Internet’s strengths is its ability to
help consumers find the right needle in a digital
haystack of data.” – ~Jared Sandberg
Edmontonjournal.com/jobs, powered by Working.com, is the largest recruitment network
in the Prairies, reaching a broad audience with the most job listings as a result of its extensive
syndication. Job seekers can search by employer, job category, job location and type of work. For
employers, Edmontonjournal.com/jobs provides candidate searching, company profiles and
conversion of print ads to online plus online-only enhancements to bring important job postings
the exposure they need.
edmontonjournal.com/cars
Edmontonjournal.com/cars, powered by Driving.ca, is Canada’s premiere source for
automotive news and information online. By combining editorial content and traditional classified
print listings, Edmontonjournal.com/cars provides consumers with the information they
desire to help them make their next vehicle purchase. Edmontonjournal.com/cars offers
road tests, reviews, auto news and shopping advice with detailed vehicle search tools for dealer
listings and local classified ads, and is at the core of an extensive syndication network. Truly a
one-stop shop for all automotive needs.
edmontonjournal.com/homes
Edmontonjournal.com/homes, powered by Househunting.ca, combines the vast resources
of Canada’s largest newspaper network with relevant and timely local real estate information
and interesting editorial content. Users will find everything related to homes including new and
resale home listings, rental properties and a variety of related search, articles and design tools.
edmontonjournal.com/classifieds
Edmontonjournal.com/classifieds, powered by Oodle, pulls together listings from all classified
sites including Edmontonjournal.com JOBS CARS and HOMES along with directory and local
private party listings. Consumers can sign up for email alerts to be notified as new listings that
match their criteria appear.
edmontonjournal.com/shopping
Edmontonjournal.com’s shopping site is a 24/7 online local shopping site where consumers
can search for up-to-date local deals in the Edmonton area. Most Edmonton Journal print ads are
re-purposed and available for users to search through. They are presented in a user-friendly way
that makes navigation easy and allows the consumer to search for what they are looking for by
advertiser, product name, and description.
edmontonjournal.com/obituaries
Edmontonjournal.com/obituaries, powered by Remembering.ca, is an extension of the
Edmonton Journal and partner newspapers, delivering obituaries and memorials to an extensive
online audience. Obituaries that appear in the printed paper are hosted online for 30 days in a
user-friendly and interactive environment. Visitors can add photos or express their condolences
through the personalized guest books.
another
www.journalexpress.com/showcase
Edmonton Journal Showcase presents you with some
of the best ads, campaigns, articles and even new
technologies to inspire you. While the ads in this online
gallery represent some of our favourites, they are by no
means the limit of the opportunities available to you.
After seeing or reading something in the
printed newspaper, 68% of Canadians
go online to garner more information.
connected
online properties
edmontonjournal.com/jobs
46
Edmonton Journal’s Career Planning & Job Find
is Edmonton’s original and largest career event.
Career Planning & Job Find can help promote
your company while meeting face-to-face with
quality candidates looking for full-time, part-time,
temporary, permanent and contract work.
extra! extra!
Career Planning & Job Find is an essential tool for
companies recruiting in the service, hospitality,
clerical, sales, trades, transportation and other
industries. It is an excellent opportunity for
educational organizations to reach those who are
looking to change careers. By participating, your company benefits from:
•Extensive promotion of the event
•Booth at Job Find for your organization
•Access to thousands of candidates
•Interview booths on site
•Ads in the Edmonton Journal Classified
section, Career section, Country Asides
publication, presence on Facebook, Twitter,
Working.com and EDMONTONJOURNAL.com.
connect with us on
Job Find
The Edmonton Journal’s Recreational Property Show
is an exciting opportunity for property developers
to showcase their recreational, retirement and
investment properties in a highly interactive and
visual environment. You will meet face-to-face with
a qualified group of potential investors to show them
how your development or services suit their needs.
Participants receive:
• Daily promotion of the Recreational Property Show in the Edmonton Journal for a month prior to the show
• As exhibitors commit to participating, their company name is noted in each promotional advertisement including flyer distribution, full page advertisement in the Country Asides publication, and full page advertisement in The Edmonton Journal Recreational and Investment Property Magazine
• A booth at the show (including carpet, drapes, electricity)
connect with us on
Edmonton Journal
Recreation Property Show
rhonda.
| supervisor inside sales |
connected
ShopSmart
Shop AuctionMart
AuctionMart
has become a
key advertising vehicle for our
advertisers. It’s a unique program
that allows businesses to turn their
inventory into advertising dollars.
Advertisers simply commit goods
and services to the Edmonton
Journal’s online auction. The Journal
promotes the items and businesses.
Readers browse the items in print
and online, and place their bids.
The Journal keeps the bid amount,
and the advertiser receives the full
retail value in advertising credit
for a successful bid. Basically,
advertisers are receiving advertising
equal to the retail value of items
that they purchased wholesale. The
Edmonton Journal’s achievements
with the AuctionMart program have
been built on the success of our
advertisers.
47
planning calendar
"You can't overestimate the need to plan and prepare.
In most of the mistakes I've made, there has been this common
theme of inadequate planning beforehand. You really can't
over-prepare in business!" - Chris Corrigan
connected
january
planner
20 eleven
The most popular New Year’s
resolution Canadians make?
26
27
28
29
30
31
New Year’s Day
%
1
Percentage of primary income
earners age 18+ in the metro
Edmonton area to be paid
Relax! January 8th is
‘Have a Bubble Bath’ day!
17.3%
2
Lose weight.
3
4
5
6
7
8
20 years already? The GST
took effect on January 1st, 1991.
Orthodox Christmas
9.3%
9
10
11
12
17.3%
13
14
15
Orthodox New Year
7.6%
17
18
19
20
9.3%
23
24
25
Edmonton Bridal Fantasy
30
26
27
11.2%
31
connecting to
february
22.4%
ryan.
Edmonton Motorcycle Show
January 14-16
Minor Hockey Week
January 14-23
Ice On Whyte
January 13-23
16
inside |
34.3%
21
16.4%
22
Edmonton Pet Expo
January 22 & 23
28
27.5%
edge: guide to education will have guest
student writers and photographers, our
new Technology Blog, ScanLife and more!
We reach more people than any other daily
newspaper and our audience includes
students, teachers and those thinking
about furthering their education.
29
30
31
1
Groundhog Day
2
%
3
Chinese New Year
4
5
Year of the Rabbit
Northern Alberta
Landscapers and
Contractors Expo
February 2 & 3
6
8
7
2010 Renovation Show
February 4- 6
11.0%
9
10
30th Annual RV Expo & Sale
February 10-13
7.6%
13
14
Valentine’s Day
17
12
Canadian Birkebeiner
Ski Festival
February 11 & 12
16.4%
18
National Flag of
Canada Day
Buddhist Nirvana Day
17.4%
20
21
22
9.3%
19
23
24
17.2%
25
Family Day
Alberta Gift Show
February 20- 23
Downtown Family Festival
8.9%
27
30.4%
Don’t be shy!
Celebrate
February 11th and
‘Make a New
Friend Day’.
february
23.1%
28
connecting to
march
planner
16
11
Winefest February 18 & 19
Silver Skate Festival
February 18-20
In 1990, Alberta became the first province to
celebrate the third Monday in February as
Family Day. Saskatchewan joined in 2007, followed by Ontario in 2008.
The lowest temperature
recorded in Canada is -63
degrees Celsius at Snag,
Yukon on February 3rd, 1947.
15
17.7%
20 eleven
Hockey Country, The Edmonton
Journal’s series of special
editorial reports, keeps you well
informed on hockey activities.
These sections will put a strong
emphasis on our professional
teams, but will also offer
coverage on hockey at all levels.
26
march
planner
20 eleven
2011 is the
27
28
1
2
3
Expanse Movement
Arts Festival
March 3-6
Downtown Dining Week
March 4-13
11.0
%
6
7
8
International Women’s Day
9
10
Daylight Savings Time
Begins
15
“Year of the Cat”
Edmonton Health and
Wellness Show
March 5 & 6
11
12
‘Mardis Gras’
celebrations begin
on March 8th.
7.6%
14
17.7
%
5
Ash Wednesday
Lent begins
Trends: the Apparel Show
Spring March 10-14
13
4
16
17
Mom, Pop & Tots Fair
March 10 & 12
share a grin!
16.4%
18
19
St. Patrick’s Day
Commonwealth Day
Open wide March 6th for
‘Dentist’s Day’.
42nd Edmonton Boat and
Sportsmen’s Show
March 17-20
17.4%
20
21
22
9.3%
23
24
16.4%
25
26
First Day of Spring
kelle.
| graphic designer |
Edmonton Home & Garden
Show March 24-27
8.9%
27
28
29
30
23.1%
31
connecting to
april
Northlands Farm & Ranch
Show March 31 – April 1
7.1%
%
31.3%
Recreation and Investment Properties Magazine is your
connection to target and reach your customers in this booming
industry. Edmonton and northern Alberta’s economy continues
to shine. The Edmonton Journal reader is typically a high income
professional – a prime candidate for purchasing real estate as
an investment.
27
28
29
30
31
%
April Fool’s Day
1
2
22.6%
3
4
5
6
7
charmon.
| assistant administration |
8
Edmonton Log and Cottage
Show April 8-10
7.6%
10
11
12
13
16.4%
14
9
Spring Edmonton Women’s
Show April 9 &10
15
16
shelley.
| assistant
strategic partnerships |
Spring Career & Job Find
National Volunteer Week
April 10-16
10.6%
17
18
Palm Sunday
19
20
33.0%
21
Passover begins
22
23
29
30
Good Friday
Earth Day
Edmonton Kiwanis Music
Festival April 18 – May 7
24
Easter Sunday
Eastern Orthodox Easter
25.7%
25
26
Administrative Professionals
Week April 24-30
5.8%
How do they get the popcorn
ones to taste so buttery?
Have a handful April 22nd, it’s
‘Jelly Bean Day’!
planner
april
27
28
Administrative
Professionals Day
Easter Monday
20 eleven
10.6%
47.8%
connecting to
may
RV Showcase is your complete
guide to the RV lifestyle.
Publishing eight times in 2011,
it is the perfect opportunity to
target this growing market.
may
planner
20 eleven
Always pick it up!
1
2
May Day
Holocaust Remembrance
3
4
5
Beauty Show May 1 & 2
Allied Beauty Association
Exhibition May 1 & 2
6
They may soon be
harder to find find but
for now May 23rd is
‘Lucky Penny Day’
7
Edmonton Body, Soul &
Spirit Expo May 6-8
North American
Occupational Safety & Health
(NAOSH) week May 1-7
8.0
%
8
9
10
11
National Nursing Week
May 6-12
17.3%
12
13
Dirt Fest – The Off-Road
Show May 7 & 8
14
Mother’s Day
In December 2010, The Canadian Senate
Finance Committee recommended the
government stop production of the penny as
soon as possible and that the coins currently
in circulation be withdrawn during the next
two years.
It costs an estimated 1.5 cents to
produce each penny coin.
9.3%
15
16
17
18
19
7.6%
22
23
24
25
34.3%
20
21
16.8%
26
27
28
Victoria Day
Corporate Challenge
May 27 – June 10
St. Albert Kinsmen
Rainmaker Rodeo and
Exhibition May 27-29
9.3%
29
30
International Children’s
Festival May 31 – June 4
%
26.2%
31
connecting to
june
5.7%
FORCE
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24.1%
Target rural readership with Country Asides,
an effective and affordable advertising medium.
Published weekly, it has earned a reputation
as an entertaining publication with local stories
about interesting people, reader-submitted
photos, and community events.
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29
30
31
1
2
3
4
%
NextFest June 2-12
5.4%
5
6
7
7.6%
8
19.4%
9
10
World Environment Day
Canadian Environment Week
June 5-11
12
11
National Day of Healing
and Reconciliation
9.3%
13
14
15
16.4%
16
17
18
Watch the skies – Part 1
June 15th is the first of two total lunar eclipses
in 2011, the second will be in December.
This can occur only when the Sun, Earth, and
Moon are aligned exactly, or very
closely so, with the Earth in the
middle. There is always a full
moon the night of a lunar eclipse.
18.4%
19
20
Father’s Day
21
22
7.6%
23
National Aboriginal Day
9.3%
26
27
28
29
Edmonton International Jazz
Festival June 24 – July 3
20.8%
30
connecting to
july
remember your leash...
Edmonton Humane Society’s
19th Annual
Pets in the Park
Freewill Shakespeare
June 6th is ‘National Yo-Yo Day’!
june
57.1%
The Condos Section offers all the amenities
specific to the condo lifestyle and market. Reaching
everyone from first-time buyers to Baby Boomers,
the Edmonton Journal’s Condos section holds the
greatest potential to reach your target audience.
Publishing 19 times in 2011.
‘Around the world’ and ‘Loop the loop”...
planner
24
First Day of Summer
The Works, Art and Design
June 26th is the EHS 19th Annual Pets
in the Park at Hawrelak Park. Dogs,
cats, ferrets, turtles, rabbits and
more are all welcome!
16.4%
20 eleven
25
july
planner
26
27
28
29
30
1
2
8
9
Canada Day
%
Silly Summer Parade
3
4
5
6
7
20 eleven
Always celebrated on
July 1st, before
being officially named
in 1982, Canada Day
had been known as
Dominion Day!
Colour tv was first introduced
across Canada on July 1, 1967!
Remote controls, though, were still
over a decade away.
Great White North Triathalon
10
9.3%
11
12
13
14
8.9%
17
18
19
20
21
9.3%
24
25
26
27
5.4%
31
connecting to
august
28
8.9%
Street Performers Festival
July 8-17
%
16.4
15
16
33.0%
22
23
Honda Edmonton Indy
July 22-24
A Taste of Edmonton
July 22-31
Capital Ex Festival
July 22-31
18.1%
29
51.8%
30
35th Edmonton Heritage
Festival July 30 – August 1
Every Monday from April through September, the Edmonton Journal’s Golf
pages are packed with golf news and information for the casual player and
the golf fanatic.
With extra coverage on all five major golf tournaments during the season,
a special feature will appear on the first day of the tournament.
local |
linda.
31
2
1
3
4
5
6
Civic Holiday
First of Ramadan
Edmonton Folk Music
Festival August 4-7
35th Edmonton Heritage
Festival July 30 – August 1
7
Cariwest Festival
August 5-7
9.3
17.7%
%
8
9
10
11
12
13
Fringe Theatre Festival
August 11-21
7.6%
14
15
16
17
17.7%
18
19
Edmonton Labatt Blues
Festival August 19-21
Edmonton Dragon Boat
Festival August 19-21
Alberta Gift Show
August 14-17
17.0%
21
9.3%
22
23
24
25
16.4%
26
Get your party hat on!
August is what really gives Edmonton
it’s Festival City moniker! Music,
plays, street performances, parades...
so much to see and do this month so
get out and enjoy!
7.6%
28
29
30
31
Wiggle Your Toes Day
There is some debate over the date but
whether it is on August 6 or 7, take off your
socks, find a pool and wiggle away.
%
Eid Ul-Fir
6.1
%
24.2
%
connecting to
september
In this special supplement, The Journal puts the
spotlight on interesting and “hot” travel destinations
for 2011 and the latest in travel loyalty options and
how, as a consumer, to maximize rewards. Travel and
Loyalty targets the readers you want to market to.
planner
20
August
20 eleven
24.4%
27
SEPTEMBER
planner
28
29
30
31
1
2
3
Symphony Under the Sky
September 2-5
12.9%
4
Labour Day
5
6
7
20.2%
8
9
10
7.6
11
12
13
14
15
Play a game old school.
September 23 is ‘Checkers’ day.
In 1871, Canada did it’s first
Census with the population
listed as 3,689,257.
Current estimates has us at just
over 34.3 million, growing by
one unit every minute and 16
seconds.*
*Source: Statistics Canada, Demography division.
Trends: the Apparel Show
Fall September 8-12
%
20 eleven
16.4
%
16
17
Grandparent’s Day
25.9%
18
19
20
21
22
Edmonton Chante Festival
September 22-October 1
7.6%
26
27
23
24
First Day of Autumn
International Day of Peace
25
16.4%
28
29
Edmonton Body, Soul & Spirit
Expo September 23-25
18.1%
30
Rosh Hashanah
connecting to
october
4.8%
11.1%
49.6%
OFF-SITE Meeting & Event Planner
is a glossy magazine designed
to provide Alberta companies
with information on planning
meetings, conferences and other
business, events or activities. If
attracting corporate business is
high on your priority list, don’t miss
the opportunity to talk to these
prospective clients in a targeted
magazine.
25
26
27
3
4
28
29
30
1
5
6
7
8
%
2
World Teachers’ Day
Yom Kippur
Arachnophobia is one of the
most commonly reported
phobias. Fear of cupcakes
though is rare.
7.6%
9
10
11
12
17.7%
13
14
15
Thanksgiving
Mmmmmmm! Celebrate
Dessert Day on October 14th!
Fire Prevention Week
October 9-15
9.3%
16
17
18
19
34.3%
20
21
22
Rocky Mountain Food and
Wine Festival
October 21 & 22
7.6%
23
24
25
26
16.4%
27
28
29
United Nations Day
sindy.
multi-market |
12.9%
30
Halloween
31
SADDLE
connecting to
november
planner
october
20 eleven
27.5%
UP AND BE PART OF THE CFR!
Canadian Finals Rodeo is a world-class
rodeo event that consistently sets new
attendance records while attracting the
best contestants and stock in the land.
The Edmonton Journal will once again take
readers to witness “where the west turns
wild” in Edmonton.
NOVEMBER
planner
20 eleven
“eh”
30
31
1
2
3
4
5
Origin: 13th century Middle English
Downtown Annual Chili
Cook-Off
FarmFair International
November 4-14
5.3%
6
Daylight Savings Time
Ends
7
9.3%
8
9
11
12
14
15
16
When in doubt, throw it out!
“Clean Your Fridge Day”
is November 15th. The worst
culprits are usually the scary
workplace fridges.
Remembrance Day
Canadian Finals Rodeo
November 9-15
13
17.7%
10
Eid al-Adha
Definition of: used to ask for confirmation or repetition or to express inquiry;
used especially in Canadian English in
anticipation of reader’s agreement
25.7%
17
18
19
gina.
real estate |
Christmas on the Square
Holiday Light Up
20
18.3%
21
22
7.6%
23
16.4%
24
25
26
Muharram begins
Canada’s National
Child Day
10.6%
27
28
29
30
connecting to
december
28.7%
22.5%
The Journal’s Christmas Gift
Guides aim to make holiday
shopping as easy as possible. As
people are searching for the best
gift, ensure that you are advertising in this season’s best resource
for holiday ideas.
27
28
29
30
1
2
World AIDS Day
3
International Day of
Disabled Persons
Festival of Trees
December 1-4
11.2%
4
5
6
7
8
19.4%
9
10
Ashura
Jingle On – Downtown’s
Indoor Santa Claus Parade
9.3%
11
12
13
14
15
24.2%
18
19
20
21
Hanukkah
doesn’t rhyme with Orange...
22
16.4%
16
16.4%
23
Muharram ends
Other unrhymed words
include penguin, secret,
angel and elbow!
9.3%
25
Watch the skies – part 2
December 10th will be
the second total lunar
eclipse of 2011. The
eclipse will be visible
throughout most of
Europe, eastern Africa,
Asia, Australia, the Pacific Ocean, and North
America.
planner
Christmas Day
26
27
28
29
18.9%
30
Boxing Day
31
New Year’s Eve
5.7%
9.4%
What ever you have planned for
2012, The Journal will be your top
resource for targeting customers
and building your business.
Happy New Year!
No tinsel please!
Festivus is December 23.
DECEMBER
24
Christmas Eve
First Day of Winter
December 21-28
17
20 eleven
46.0%
New Year’s Eve Downtown
connecting to
january 2012
advertising budget planner
60
monthly plan
& results
january
february
march
Total Budget
Contract Line Rate
Total Lineage Budget
Colour Budget
Actual 2010
Planned 2011
Actual 2010
Planned 2011
Actual 2010
Planned 2011
Sales $
Ad Budget $
# of Ads
# of Lines
comments
monthly plan
& results
april
may
june
Total Budget
Contract Line Rate
Colour Budget
Actual 2010
Sales $
Ad Budget $
# of Ads
# of Lines
comments
connected
Planned 2011
Actual 2010
Planned 2011
Actual 2010
Planned 2011
61
august
september
advertising budget planner
july
monthly plan
& results
Total Budget
Contract Line Rate
Colour Budget
Actual 2010
Planned 2011
Actual 2010
Planned 2011
Actual 2010
Planned 2011
Sales $
Ad Budget $
# of Ads
# of Lines
comments
october
november
december
monthly plan
& results
Total Budget
Contract Line Rate
Colour Budget
Actual 2010
Planned 2011
Actual 2010
Planned 2011
Actual 2010
Planned 2011
Sales $
Ad Budget $
# of Ads
# of Lines
comments
"The man who stops advertising to save
money is like the man who stops the clock to
save time" - Anon
connected
contact
us
randy.
| graphic designer |
63
Publisher: John Connolly
Editor-in-Chief: Lucinda Chodan
advertising switchboard
780-429-5400
Monday – Friday
8:30 a.m. – 5 p.m.
Phone........................................ 780-429-5400
Fax.............................................. 780-498-5602
To inquire about service, rates or payment options.
Phone.................................. 780-498-5500
or 1-800-249-4695
Fax....................................... 780-498-5793
Monday – Friday 6:30 a.m. – 2 p.m. / Saturday, Sunday & holidays 8 a.m. – noon
Monday – Friday 8:30 a.m. – 5 p.m.
insert distribution
to reach our newsroom
The Edmonton Journal provides total market and zoned distribution
for inserts and product samples in Edmonton and area. Contact
your Edmonton Journal sales representative for more information.
We welcome news tips and story suggestions
by mail, fax, e-mail or phone. Although we can’t
promise to follow through on every suggestion, we
will give each one consideration.
classified advertising
Phone.................................. 780-429-5386
Phone........................................ 780-428-1234
Fax.............................................. 780-429-5308
Monday - Friday 9 a.m. – 4 p.m. / Saturday 11 a.m. – 3 p.m. / Closed Sundays & holidays
Mail........... Edmonton Journal Classified
P.O. Box 2421 / Edmonton, AB T5J 2S6
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e-mail. [email protected]
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Fax....................................... 780-429-5500
e-mail........... [email protected]
Mail........... City Editor/Edmonton Journal
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If you have a question, suggestion or comment
about our editorial pages, we invite you to write
letters to the editor. A maximum of 275 words is
preferred. Letters must carry a first name or two
initials with surname, and an address and daytime
telephone number. All letters subject to editing.
Mail...... Letters Editor/Edmonton Journal
P.O. Box 2421 / Edmonton, AB / T5J 2S6
Fax....................................... 780-498-5677
[email protected]
other departments
Billing Inquiries/Credit........ 780-429-5119
Marketing............................ 780-429-5323
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john.
| publisher |
†Source: Newspapers Canada
connected
contact us
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to get delivery of the
Edmonton Journal
64
acceptable file formats
digitalad
• Adobe InDesign CS3
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submission
!
Files from other programs must
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Point your web browser to
2
Click on the button for uploading either camera ready or component artwork:
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Fill out the form with
your information. Fields
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dexter.
| coordinator
digital advertising |
connected
4
Click on the “Browse...” button and locate your
artwork, text, layout or other component file.
To upload more than five files click on the
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graphic design
kelle cloutier
2011 calendar
january
S
market research
kathleen samida
important dates
.......... January 1
New Year’s Day..................................
....... February 14
........
........
........
........
.
Day.
tine’s
Valen
......February 21
........
........
........
........
Family Day..........
.............March 9
Ash Wednesday ................................
..........March 13
Daylight Savings Time Begins............
.........March 17
........
........
........
........
St. Patrick’s Day..
...... April 22
........
........
Good Friday..............................
............ April 24
........
........
........
........
ay....
Sund
r
Easte
........... May 8
Mother’s Day..........................................
... May 23
........
........
........
Victoria Day..........................
...........June 19
........
........
........
........
........
.
Day.
r’s
Fathe
..............July 1
Canada Day..........................................
.....August 1
........
........
........
Civic Holiday....................
... September 5
Labour Day..........................................
.... October 10
Thanksgiving Day..................................
October 31
........
........
........
Halloween. ........................
.....November 6
Daylight Savings Time Ends................
.......November 11
Remembrance Day..........................
......December 25
........
........
Christmas Day..................
....December 26
Boxing Day..........................................
special days
"Tell me and I’ll forget; show me and
I may remember; involve me and I’ll
understand." - Chinese proverb
Ukrainian Christm
as..........................
.......... January 7
Ukrainian New Ye
ar’s..........................
........January 14
Groundhog Day......
............................
.........February 2
Chinese New Year.
.............................
.........February 3
Spring Equinox....
............................
.............March 20
April Fool’s Day......
............................
............... April 1
Palm Sunday. ........
............................
............. April 17
Passover...............
............................
.............. April 19
Earth Day..............
............................
.............. April 22
Easter Monday....
............................
............... April 25
Admin. Professiona
ls Day......................
......... April 27
Holocaust Rememb
rance Day..............
............. May 1
Summer Solstice....
............................
.............June 21
First Day of Rama
dan..........................
..........August 1
Rosh Hashanah.....
............................
.... September 29
Autumn Equinox....
............................
... September 23
Yom Kippur...........
............................
........... October 8
Hanukkah............
............................
..December 21-28
Winter Solstice......
............................
.....December 22
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Thanks to Michelle Dekker for staff photography
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10006 - 101 street / edmonton / alberta / t5j 0s1
edmontonjournal.com
tel: 780.429.5400
fax: 780.498.5602
A division of
connecting
A division of
20 eleven
planbook
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