88% 77% 71% 74% - Des Moines Home + Garden Show

EXHIBItalk
2015 POST-SHOW REPORT
39,101
2015 ATTENDANCE
THE RESULTS SPEAK FOR
THEMSELVES!
Exhibitors shared their experience in the
post-show survey. Here’s what was reported:
88% stated the number of
attendees was “excellent,”
“very good” or “good”
Buyers packed the aisles every day of the show.
BIG CROWDS. BIG SUCCESS.
Thousands of homeowners converged on the Iowa Events Center for four
days of shopping at the 2015 Des Moines Home + Garden Show, making it
a must-attend event again this year. With ideas in mind and money to spend,
visitors eagerly walked the show to gain inspiration and meet with 438
exhibitors and experts to discuss their projects. Here’s a recap of the exciting
marketplace these buyers experienced.
77% were “very satisfied” or
“satisfied” that their expectations
of the show were met
74% will “definitely” recommend
or are “likely to” recommend the
show to other potential exhibitors
71% will “definitely” or
“probably” reserve a booth
for 2016
SNAPSHOT OF VISITORS
AT THIS YEAR’S SHOW:
• 96% did not attend another home
show in the market (reach a unique
audience)
• 96% are homeowners
• 80% rated their overall satisfaction as
“very satisfied” or “satisfied”
DID YOU KNOW?
• 29,884 UNIQUE visitors browsed our show website in the 30 days prior to
the show. Web banners are available at a low cost for you to be in front of
this powerful and huge online audience.
• The most viewed page was the Buyer’s Guide Listing. Did you post your
company information there?
• 1,808 NEW consumers signed up to receive information from us in the
future. Ask us how you can communicate your marketing message to this
engaged group year-round.
BEST OF THE BEST
Congratulations to our winners! Nominated by show staff,
these outstanding exhibitors received special recognition at
the show. An award honoring their achievement was presented
to them by the show team. These exhibitors went the extra
mile in their efforts for exceptional booth quality. Will you be
included in this illustrious group next year?
TWEETS + POSTS
• We’ll be at the Des Moines
Home + Garden Show
Friday through Feb 15th
showcasing our Louvered
Roof Patio Cover & Storm
Shelters booth #736.
Tweeted by @bureshhs
• “Yard Crashers” star
headlines Des Moines Home
+ Garden Show #diy
Tweeted by @Doityourself_ag
BEST IN SHOW: The Stone Shop with Shannon Nathe (Second
from Left) and Tasha Mart (Far Right) of Marketplace Events
• Stop by our booth at the
Des Moines Home & Garden
Show (@HomeShowDM) and
get a magnet schedule for
your fridge today!
Tweeted by @iabarnstormers
• Home + Garden Show Tour
- I will be there, will you?
#YardCrashers #DesMoines
#Annapolis #SaltLake
Tweeted by @mattblashaw
ROOKIE OF THE YEAR: Canoyer Garden Center with Shannon Nathe
(Second from Left) and Tasha Mart (Far Right) of Marketplace Events
• Des Moines Habitat for
Humanity is building a tiny
house. Come to Des Moines
Home + Garden Show this
weekend to see it.
Tweeted by @dhance6033
• Congratulations to The Stone
Shop for picking up the Best
in Show award at the Des
Moines Home and Garden
Show!
Tweeted by @KcpRacing
• @ChuckLongIowa , Iowa
Sports Foundation, hands out
Let’s Cook cookbooks today
at the Des Moines Home +
Garden Show.
Tweeted by @FoodnFamilies
• Hey Iowa! Join us at the
Des Moines Home + Garden
Show, Feb. 12-15 at the
@IAEventsCenter. See you
there!
Tweeted by @Pella_News
• The Des Moines Home
+ Garden Show starts
tomorrow and we are so
excited.
Tweeted by @Apluslawnankeny
• Come visit me at the Des
Moines Home and Garden
Show at the Iowa Events
Center THIS WEEKEND!!
Tweeted by @tuppersuzy
Follow us on Twitter!
@HomeShowDM
Like us on Facebook!
Home and Garden Events
SEEN AND HEARD
From radio and television to online and print, the Des Moines
Home + Garden Show was a hot topic for local media! The
show received extensive coverage on media outlets including:
PEOPLE’S CHOICE: Fireplace Stone & Patio with Shannon Nathe (Far
Left) and Tasha Mart (Far Right) of Marketplace Events
SPECIAL
ADMISSION
At this year’s show, Friday
was designated as Hero
Day. To thank them for their
service and sacrifice, all
active and retired military
and first responders enjoyed
complimentary admission to
the show that day.
TV
KCCI (CBS)
KCWI (CW)
KDSM (FOX)
Onmedia
WHO (NBC)
WOI (ABC)
OUTDOOR
Clear Channel Digital
Media USA (Skywalk)
Your customers will be here! Will you? Plan to exhibit FEBRUARY 11-14, 2016 & MARCH 11-13, 2016
RADIO
WHO-AM
KKDM-FM
KDRB-FM
KJJY-FM
KHKI-FM
KSTZ-FM
KIOA-AM
KMYR-FM
KAZR-FM
PRINT
Build Magazine
Des Moines Register
Welcome Home Magazine
ONLINE
Iowagardener.com
KCCI.com
KCWI.com
KDSM.com
WHOtv.com
WOI.com
CENTER OF ATTENTION
Lively presentations, from both local and national experts on
the Inspiration Stage, kept crowds enthralled and inspired
consumers to help solve their remodeling challenges.
VOICING YOUR OPINION
Here’s what exhibitors in this year’s show had to say:
“Great show!!! It was an excellent opportunity to reach a large
number of people all at one time!” Mike Maggert of Papa Murphy’s
“I have been exhibiting at the Des Moines Home + Garden Show
for more than 30 years and have never had a bad show!”
Rick E. Titus of The Country Store
Matt Blashaw of
DIY Network’s
“Yard Crashers”
“It was wall-to-wall people! We were able to talk to many potential
customers!”
Scott Westcott of Dog Guard Out of Sight Fencing
“Attendees had a lot of interest in our products! We easily made
more than 100 NEW contacts over the weekend! So far we have
booked enough jobs to pay for the next three home shows!”
Matthew Winfrey of Crew 2 Renew LLC
SMALL
HOUSE.
BIG IDEAS.
Leanne Lee, 2015 Home + Garden
Trendsetter of the Year
The Greater Des
Moines Habitat for
Humanity Restore
created The Tiny
House, which
showcased ideas for
cutting living costs
and living a more
simple life.
SITTING PRETTY
Five designers were paired up with local celebrities to create an outdoor
tablescape based on the celebrity’s style. Attendees had an opportunity to
vote for their favorite designer at the show. Winners Maxwell and Pam of
KIOA Radio received $300 for Bras for a Cause, their charity of choice.
•
•
•
•
•
WHO Radio – Bonnie Lucas/Van Harden with Kathy Smith (Dream Schemes)
KCCI-TV – Eric Hanson with Kendra Johansen (Set2Please)
ABC5/We Are Iowa – Sabrina Ahmed with Teresa Holton (Teresa Holton Design)
Star 102.5 – Karess Carter with Messina Wendy (Spaces to Love)
KIOA – Maxwell and Pam with Sandy Mrachina (A Home Above)
SAVE THESE DATES
NEW
W
SHO
FEB. 11-14, 2016
MARCH 11-13, 2016
DesMoinesHomeAndGardenShow.com
DesMoinesHomeAndOutdoorLiving.com
Iowa Events Center
Iowa Events Center
PERFECT
PAIRINGS
Des Moines hot
spot, The Cheese
Shop, joined this
year’s Wine Village,
selling cheese
plates that paired
perfectly with
samples from local
Iowa Wineries.
ADVERTISING CAMPAIGN
Print Ads
Admission Passes
GETTING THE WORD OUT
Billboards
Show Guide (4 pages)
Emails
Web Ads
Advertising spend topped more than $94,000!
Spreading these dollars across multiple
media – television, radio, print, outdoor and
online – ensured total saturation of the local
market and drove thousands of attendees
through the doors!
SPONSORSHIP
CALL TODAY TO BOOK 2016!
Looking for unique ways to gain additional
exposure before, during and after the
show? Contact Rosanna Hrabnicky at
888-248-9751, ext. 104 or
[email protected] for rates and info
for this or any Marketplace Events show.
TASHA MART
Exhibit Sales Consultant
515-244-1459
SATISFACTION
GUARANTEED
Any attendee who was not completely
satisfied with the Des Moines Home + Garden
Show was able to visit the Show Office to
submit paperwork to receive a full refund.
This guarantee was promoted in show
advertising. We’re pleased to report that
out of 39,101 visitors, we only received 1
request for a refund.
[email protected]
SHANNON NATHE
Show Manager
515-244-5456
[email protected]
From Left to Right:
Erika Knuth, Shannon Nathe and Tasha Mart
TIPPING OUR HAT
TO YOU
We gratefully acknowledge the
support of our valued customers and
sponsors. The success of the show
depends largely on you. Thank you
for making this year’s show memorable.
Your customers will be here! Will you? Plan to exhibit FEBRUARY 11-14, 2016 & MARCH 11-13, 2016