COTT USA INVESTS FOR PREMIUM LOOK AND PERFORMANCE

SOLUTIONS FOR WATER
COTT USA INVESTS FOR PREMIUM
LOOK AND PERFORMANCE IN ITS
HIGHLY LIGHTWEIGHTED BOTTLE
Cott relies on Sidel’s expertise in PET bottle development, line design,
execution and innovative Combi equipment technology
Cott Corporation is one
of the world’s largest
non-alcoholic beverage
companies and the
world’s largest retailer
brand soft drink company
sidel.com/water
The world’s largest retailer Creating value for Cott's
brand soft drink company own customers
The Cott Corporation does business
in over 60 countries worldwide, with
its principal markets being the
United States, Canada, the United
Kingdom and Mexico.
Cott markets or supplies over 200
retailer and licensed brands and
company-owned brands including
Cott, RC, Vintage, Vess and So
Clear. Its products include
carbonated soft drinks, sparkling
and flavoured waters, energy drinks,
sports drinks, juices, juice drinks
and smoothies, ready-to-drink teas,
and other non-carbonated
beverages.
Active in bottled water for more than
six years, Cott’s business model is
to be a fast follower. This means
looking at branded products and
then adapting or even improving
things for the retailer brand.
Cott realises that, to be competitive
and create value for its customers, it
has to offer a high quality product in
an attractive package and also to be
a low-cost producer. For example, if
the national brands have a package
weight of 16 grams, because of
Cott’s profit structure with the
customer, its bottles need to be at
15 or 14 grams to be competitive.
To be aggressive in bottle
lightweighting, Cott turned to Sidel
For this reason, when it was time to invest in new
production capacity in the USA and create a new,
highly marketable, lightweight package, Cott
turned to Sidel. “Frankly, we have to be
aggressive in bottle lightweighting. Our new
20 oz. water bottle is at 15 grams today, but we’re
working toward 13 grams and on from there,”
explains Jon Carter, Senior Director of
Engineering. This new water bottle, designed by
Sidel, is the lightest on the market. “We’re
working with the industry leader in terms of
getting to optimum weights. Working with the
Sidel organisation helps ensure we’re always the
most competitive in the market.”
HIGHLIGHTS

PET bottle design and development

Bottling line design, execution and
installation - of Sidel's innovative
Combi blow-fill equipment technology

Lightest water bottle on the market;
20 oz. bottle at 15 grams
The confidence to innovate and be ahead of the market with Sidel
At the top of Cott’s list were innovation, proven technology, flexibility, multiple packaging formats,
ability to meet customer demands, capability and the ability to execute. “With Sidel, we got all of this
and the confidence, based on historical experience, to continue to innovate and to be ahead of the
market in bottling technology,” says Carter. “From a design aspect, we had to work on a very
aggressive time frame. We felt that having Sidel’s experience and knowledge in design married with
the line engineering and equipment would enable a seamless transition. We believed that would be
our greatest opportunity for success as opposed to working with a multitude of different
organisations,” adds Carter.
The reason Cott chose Sidel’s Combi and has made it the company’s new standard platform is due to
the operational, financial and environmental advantages it offers. “Sidel has completed multiple, full
water line implementations for Cott as well as upgrading multiple lines to run our new, lightweight
20 oz. water bottle. From concept to first bottle production, the timeline was aggressive. It was an
unbelievable accomplishment."
The information in this document contains general descriptions of technical
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options available, which do not always have to be present in each individual case. The
required features should therefore be specified in each individual case at the time of
closing the contract. No part of this publication may be reproduced, stored in a retrieval
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