Mediainfo 2016 Ugeskrif for Læger (English)

Ugeskrift for
Læger (English)
Mediainfo
2016
Read more
about our
various other
magazines at
dgmedia.dk
Copenhagen · Stockholm · Oslo
Reader profile
Ugeskrift for Læger is Denmark’s largest journal of health sciences,
with new Danish research and news from international research.
With 61,000 readers, Ugeskrift for Læger is an important source for
medical news, debate, health and medical politics as well as work
environment.
The magazine is published by the Danish Medical Association
(Lægeforeningen), with approximately 27,611 members. The Danish
Medical Association is a lobby organization comprised of members from
the following doctors’ trade unions:
• Danish Association of Junior Hospital Doctors(YL): 11,487 members
• Danish Association of Medical Specialists (FAS): 8,205 members
• Organisation of General Practitioners (PLO): 5,203 members
• Members only of the Danish Medical Association: 2,126 members
• Doctors abroad: 590 members
Nearly all Danish doctors are members of the Danish Medical Association.
Ugeskrift for Læger is published on Mondays and is distributed to the
doctors’ home addresses. Other readers include medical students,
nurses, dentists, physical therapists, midwives as well as the medical
industry, pharmacies and other decision makers within the health
sector.
An analysis conducted by TNS Gallup in 2014 shows that 90% of the
Danish Medical Association’s members read the print edition. 70% of
the members always read or read at least 3 out of 4 numbers, and 79%
spend more than 15 minutes reading the magazine. 74% read the email
newsletter.
60% of the readers are women and 40% men, typically
married or cohabiting (72%). The readers are predominantly
homeowners living in a house/villa (56%). More than half of the
readers (52%) have an annual household income of DKK
600,000 or more.
Ugeskrift for Læger has a total of 61,000 readers,
according to Index Danmark/Gallup 1H 2015.
Which of the following occupations describes your
Ugeskrift
work
function the best?
Ugeskrift for
for læger
læger
18.000
18.000
18.000
Ugeskrift for læger
3.000
18,000
3.000
3.000
Ugeskrift for læger
3,000
14.000
14.000
14.000
Dagens
Medicin
Dagens
Dagens Medicin
Medicin
4.000
14,000
4.000
4.000
Dagens Medicin
4,000
Læge/tandlæge/farmaceut
Læge/tandlæge/farmaceut
Læge/tandlæge/farmaceut
Pleje-/omsorgsarbejder
(sygeplejer, -hjælper)
Pleje-/omsorgsarbejder
Pleje-/omsorgsarbejder (sygeplejer,
(sygeplejer, -hjælper)
-hjælper)
Doctor/ dentist/ pharmacist
Care worker/ nurse/ nursing assistant
Actively employed respondents only
Company ownership?
Ejer/medejer/partner
Owner/co-owner/partner
Ejer/medejer/partner
privat virksomhed
private company
privat virksomhed
Ejer/medejer/partner
privat virksomhed
Ansat
i privat
virksomhed
Private
employment
Ansat
i privat
virksomhed
6.000
6,000
6.000
5.000
5,000
5.000
6.000
5.000
5,000
5.000
7.000
7,000
5.000
7.000
Ansat i privat virksomhed
Ansat
i offentlig
Public
employment
Ansat
i offentlig
virksomhed
virksomhed
Ansat i offentlig
virksomhed
7.000
23.000
23,000
23.000
22.000
22,000
22.000
23.000
22.000
Ugeskrift for læger
Ugeskrift for
for læger
læger
Ugeskrift
Dagens
Medicin
Dagens
Medicin
Dagens
Medicin
Ugeskrift for læger
Dagens
Medicin respondents only
Actively
employed
Are you involved in purchasing for occupational reasons?
Editor
Ja, har medoccupation
indkøb at
gøre
Ja,som
har hovedbeskæftigelse
med
indkøb
at
Ja,
har
med
indkøb
at gøre,
gøre,
Yes, I am involved
in
men ikke
ikke som
som hovedbeskæftigelse
hovedbeskæftigelse
men
purchasing,
but not as a main
Ja, har med indkøb
at gøre,
occupation
men ikke som hovedbeskæftigelse
1.000
12.000
12.000
12,000
Torben Kitaj
Editor in Chief
12.000
Within the last two years, the readers of Ugeskrift for
Læger have been involved with the purchasing of...
Ugeskrift for Læger
Kristianiagade 12,
2100 København Ø
Tel. +45 35 44 85 00
www.ugeskriftet.dk
46%
46%
46%
Office
supplies/furniture
Kontorinventar/møbler
Kontorinventar/møbler
40%
40%
40%46%
26%
26% 34%
26%
40%
40%
40%
29%
26%
29%
29%
39%
40%
39%
39%
29%
29%
29%
29%
36%
39%
36%
36%
14%
29%
14%
14%
32%
32%
32%36%
14%19%
19%
19%
32%
Ugeskrift
for
læger
Ugeskrift
læger
19%
Ugeskrift for
for
læger
Courses/seminars/
Kursus/seminar/
Kontorinventar/møbler
Kursus/seminar/
conferences/education
konference/uddannelse
konference/uddannelse
Employee
gifts and
Kursus/seminar/
Medarbejdergaver
og
Medarbejdergaver
og
office
parties
konference/uddannelse
firmafester
firmafester
34%
34%
34%
Advertising Sales
DG Media as
Havneholmen 33
DK-1561 København V
Ja,
har
indkøb
Ja,Yes,
harImed
med
indkøb at
at
am involved
in
gøre som
som hovedbeskæftigelse
gøre
hovedbeskæftigelse
purchasing as a main
1.000
1.000
1,000
Tel. +45 70 27 11 55
[email protected]
www.dgmedia.dk
PCs/
computer
screens
Medarbejdergaver
og
PC'ere/skærme
PC'ere/skærme
firmafester
Auditing
services
PC'ere/skærme
Revision
Revision
Personnel/recruiting/
Revision
Personale/rekruttering/
Personale/rekruttering/
temp-service
vikarservice
vikarservice
Personale/rekruttering/
vikarservice
Denmark TOTAL
TOTAL
Danmark
Danmark
Ugeskrift TOTAL
for læger
Danmark TOTAL
Source
Index Danmark/ Gallup 1H 2015
123.443
123.443
123.443
Månedlige
besøg
Månedlige
Månedlige besøg
besøg
piske
i hus/
g hus-
æger
æger
æger
æger
dicin
dicin
dicin
dicin
ner
ner
ner
hed
hed
hed
ner
hed
hed
hed
hed
hed
tlig
tlig
tlig
hed
hed
hed
tlig
hed
b
at
b
at
b
at
else
else
else
b at
else
øre,
øre,
øre,
else
else
else
øre,
else
æret
bler
bler
bler
nar/
nar/
bler
nar/
else
else
else
Advertising rates
1/1-page: DKK 32,100
W: 183 x H: 236 mm
1/2-page: DKK 17,100
W: 89 x H: 236 mm
1/2-page: DKK 17,100
W: 183 x H: 115 mm
1/4-page: DKK 9,500
W: 89 x H: 115 mm
Practice related ad: DKK 6 per character
Product ads
Back cover: DKK 57,500
W: 210 x H: 232 mm
+ 5 mm bleed, except for top
Inside of back cover:
DKK 43,900
W: 210 x H: 280 mm
+ 5 mm bleed
+ 5 mm bleed
Opposite Editorial/LF:
DKK 46,800
W: 210 x H: 280 mm
+ 5 mm bleed
Double page bleed:
DKK 67,200
W: 420 x H: 280 mm
+ 5 mm bleed
+ 5 mm bleed
Double page
opposite content:
DKK 75,200
W: 420 x H: 280 mm
+ 5 mm bleed
1/1-page bleed:
DKK 45,800
W: 210 x H: 280 mm
+ 5 mm til beskæring
1/1-page: DKK 40,800
W: 183 x H: 260 mm
1/2-page, tall: DKK 26,000
W: 89 x H: 260 mm
1/2-page, wide:
DKK 26,000
W: 183 x H: 127 mm
1/4-page, news section:
DKK 19,200
W: 183 x H: 61 mm
1/4-page, wide:
DKK 14,700
W: 183 x H: 61 mm
1/4-page, tall: DKK 14,700
W: 89 x H: 127 mm
Disclaimer
1/1-page: DKK 14,300
W: 183 x H: 260 mm
2/3-page, tall: DKK 11,300
W: 120 x H: 260 mm
1/2-page, tall:
DKK 8,700
W: 89 x H: 260 mm
1/3-page, tall: DKK 7,500
W: 58 x H: 260 mm
Various ads
Module 1: DKK 1,250
W: 89 x H: 25 mm
Module 2: DKK 2,300 Module 3: DKK 4,500
W: 89 x H: 55 mm
W: 89 x H: 115 mm
Referral ads
Module 1: DKK 900
W: 89 x H: 25 mm
Module 2: DKK 1,400
W: 89 x H: 55 mm
Module 3: DKK 2,500
W: 89 x H: 115 mm
Colour rates
Colour included in all rates.
Other rates
Special placement
sion
rme
sion
sion
Inserts
esøg
esøg
esøg
Page 2: DKK 53,500
W: 210 x H: 280 mm
Opposite Editorial/
Science: DKK 46,800
W: 210 x H: 280 mm
rme
og
rme
rme
ster
ng/
vice
No.
Job ads and Practice ads
og
nar/
og
og
ster
else
ster
ster
ng/
sion
ng/
ng/
vice
vice
vice
Deadlines and publication 2016
+ 10%
Several options. Please contact DG Media for a specific offer.
Agency commission
Advertising- and media bureaus receive 3% discount for print
ready material. In addition, a 2% information and security
deposit is given to media bureaus entitled to reimbursement
Order /
product ads
Material/
product ads
Order +
Publication
mat./ job ads
1
Dec 22
Dec 23
Jan 4
Jan 11
2
Jan 14
Jan 15
Jan 18
Jan 25
3
Jan 28
Jan 29
Feb 1
Feb 8
4
Feb 11
Feb 12
Feb 15
Feb 22
5
Feb 25
Feb 26
Feb 29
Mar 7
6
Mar 10
Mar 11
Mar 14
Mar 21
7
Mar 22
Mar 23
Mar 29
April 4
8
April 7
April 8
April 11
April 18
9
April 20
April 21
April 25
May 2
10
May 3
May 4
May 9
May 16
11
May 19
May 20
May 23
May 30
12
June 2
June 3
June 6
June 13
13
June 16
June 17
June 20
June 27
14
June 30
July 1
July 4
July 11
15
July 14
July 15
July 18
July 25
16
July 28
July 29
Aug 1
Aug 8
17
11. aug.
12. aug.
12. aug.
22. aug.
18
Aug 25
Aug 26
Aug 29
Sep 5
19
Sep 8
Sep 9
Sep 12
Sep 19
20
Sep 22
Sep 23
Sep 26
Oct 3
21
Oct 6
Oct 7
Oct 10
Oct 17
22
Oct 20
Oct 21
Oct 24
Oct 31
23
Nov 3
Nov 4
Nov 7
Nov 14
24
Nov 17
Nov 18
Nov 21
Nov 28
25
Dec 1
Dec 2
Dec 5
Dec 12
26
Dec 15
Dec 16
Dec 19
Dec 26
Discounts
5% discount with a minimum purchase of DKK 100,000.
10% discount with a minimum purchase of DKK 500,000.
15% discount with a minimum purchase of DKK 1,500,000.
20% discount with a minimum purchase of DKK 2,500,000.
Advertising material
Requirements for advertising material: Print ready PDF, images
300 dpi resolution and images saved in CMYK. Please send all
material to DG Media via [email protected] (max. 20 MB) or via
FTP-server. Please contact DG Media for further information on
technical details and requirements.
Circulation
Controlled by Danske Mediers Oplagskontrol in the period:
Jan 1 - June 30 2015
Total circulation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25,665
Ugeskrift for læger
18.000
3.000
Dagens Medicin
14.000
Ugeskriftet.dk
4.000
Advertising rates
Ugeskriftet.dk
Læge/tandlæge/farmaceut
Pleje-/omsorgsarbejder (sygeplejer, -hjælper)
Leaderboard
W: 964 x H: 180 px
Leaderboard
Ejer/medejer/partner
privat virksomhed
6.000
5.000
Ansat i privat virksomhed
5.000
7.000
Per week, exclusively:
Per week, 50%:
Per week, 25%:
DKK 19,000
DKK 9,500
DKK 4,900
Side banner
W: 300 x H: 200 px
Per week, exclusively:
Per week, 50%:
Per week, 25%:
DKK 16,000
DKK 8,000
DKK 4,200
Side banner
Ansat i offentlig
virksomhed
23.000
Online job ad (30 days):
DKK 8,500
22.000
Practice exchange advertising
Ugeskrift for læger
Dagens Medicin
On ugeskriftet.dk, members of the Danish Medical Association
can put a practice up for sale, either fully or partially.
Price for 1 year's entry:
Ja, har med indkøb at
gøre som hovedbeskæftigelse
1.000
Ja, har med indkøb at gøre,
men ikke som hovedbeskæftigelse
12.000
DKK 2,100
Ugeskriftet.dk is Ugeskrift for Læger's web portal with daily
news, inspiration, debate and the latest in health and science
research. The site has more than 120,000 monthly sessions
and more than 230,000 page views.
Side banner
Advertising material
46%
34%
26%
29%
14%
19%
40%
Kursus/seminar/
konference/uddannelse
40%
Medarbejdergaver og
firmafester
39%
29%
Kontorinventar/møbler
PC'ere/skærme
36%
32%
Revision
Personale/rekruttering/
vikarservice
Ugeskrift for læger
Danmark TOTAL
Online traffic - Ugeskriftet.dk
Source: Google Analytics, November ’14 - November ’15
123,443
64,184
238,846
Monthly sessions
Monthly users
Monthly page views
Job ads must be delivered as Word-file. The logo for the job ad
must be delivered in the format: W: 250 x H: 150 px.
Material for banner ads must be sent as GIF (if animated, max. 10
sec. and/ or 3 loops) or JPG., max. 45 KB. Always include a URLadress.
Deadline
Material for ad and banner campaigns must be delivered no
later than 5 days before campaign start. Please deliver all
material to DG Media at [email protected].
Newsletter
Advertising rates
Newsletter
Top banner
W: 630 x H: 300 px
Per week:
DKK 25,500
Middle banner
W: 630 x H: 300 px
Per week:
DKK 20,400
Bottom banner
W: 630 x H: 300 px
Per week:
DKK 15,400
Joblink in newsletter, incl. logo (W: 100 x H: 60 px)
Per week:
DKK 4,100
Top banner
Every monday, Ugeskrift for Læger sends out a newsletter to
approximately 26,405 registered doctors. The newsletter has as
anverage opening rate of 55%. Banner ads and job links can be
placed in the newsletter.
Advertising material
Material for banner ads must be delivered as a JPG, max. 45
KB. Always include a URL-adress. The logo for the joblink must
be delivered in the format: W: 100 x H: 60 px.
Middle banner
Deadline
The newsletter from Ugeskrift for Læger is sent out every
monday. Order and material should be delivered no later than
noon the Thursday before. Please send your order and ad
material to DG Media at [email protected].
Bottom banner
The newsletter
has as opening
rate of
Job link
55%
Job.ugeskriftet.dk
Denmark’s largest jobsite within the healtchare industry.
A job ad on job.ugeskrift.dk ensures a fast and targeted contact
to relevant candidates. Combined with a print ad in Ugeskrift for
Læger, your job advertisement targeting will be further
improved. Job ads on job.ugeskrift.dk are daily sent out to
relevant candidates via a job agent.
Landing page:
Top banner
There is an opportunity to get job ads highlighted with a reference on the site’s landing page under “Selected jobs“ - or by
buying a joblink with a reference to the job ad in Ugeskrift for
Læger’s newsletter. In addition, with banner advertisement more
attention on a message can be generated, both in regard to recruitment and job advertisement and with brandingcampaigns.
Rates
job.ugeskriftet.dk
“Selected jobs”
Exclusive banner
Example of
sub pages
(Search results):
Online job ads (30 days)
DKK 8,500
‘‘Selected job’’ / Landing page reference incl. logo,
headline and deadline (30days)
DKK 2,750
Businessprofile:
By purchase of an ongoing subscription (min. 12 months)
- per month:
DKK 450
By purchase of a single month
DKK 850
job.ugeskriftet.dk - Banner advertisement
Bottom banner
Top banner
Top banner: W: 1000 x H: 187 px
- with jobmessage: DKK 3,500
- with brandingmessage: DKK 7,500
Bottom banner: W: 1000 x H: 187 px
- with jobmessage: DKK 2,500
- with brandingmessage: DKK 4,950
Exclusive banner: W: 300 x H: 200 px*
- with jobmessage: DKK 2,500
- with brandingmessage: DKK 4,950
Exclusive banner
*Purchase of exclusive banners includes banner
in job agent. Exclusive banners are displayed in
the format W: 300 x H: 200 px on the landin page
of job.ugeskriftet.dk and in W: 230 x H: 153 px on
sub pages and job agents.
Rates for banner advertisement on job.ugeskriftet.dk are for a
period of a max. of 30 days. All banners are Run-of-Site, which
means that they are shown both on the landing page and sub
pages. Banners are shown in rotation with up to four advertisers at a time. Please contact DG Media for further information
on exclusive banner placement.
Example of
job agent:
Bottom banner
Advertising material
Material for job ads on job.ugeskrift.dk without purchase of print
ads must be delivered as a Word-file. Logo for the job ad must
be sent as a non-animated GIF or JPG in the format W: 250 x H:
150 px.
With purchase of “Selected jobs”-placement on job.ugeskriftet.
dk, the company name can be no more than 40 characters incl.
spaces. The title of the job can be no more that 80 characters
incl. spaces.
Exclusive banner
Material for banner advertisement on job.ugeskiftet.dk must
be delivered as GIF (if animated, max. 10 sec. and/ or 3 loops) or
JPG , max. 45 KB. Always include an URL-adress.
Scandinavia’s media company
– we offer the most targeted media options
Read more about
our various other
media options at
dgmedia.dk
Terms and conditions
Prices and terms of payment
All prices mentioned are excl. tax. Every advertisement
is billed right after the date of publishing/the campaign
start. The deadline for payment is 30 days after the date
of publishing/the campaign start. In case the deadline for
payment is exceeded, an additional cost of 2% pr. started
month will occur. In certain cases, DG Media can demand
that the advertisement is prepaid.
Complaints
DG Media and the publisher are not accountable for
errors in advertisements that are booked in agreement
with the advertiser’s conditions. This is also valid for
material received from other media, material not in
agreement with the technical data, or in cases where
the deadline for material is exceeded.
In case of misprint, wrong sizes, dates etc. for which
the advertiser or bureau is not responsible, there will
be a reduction estimated by DG Media, which cannot
exceed the cost of the advertisement and insertion in
the media. Complaints due to misprint, wrong colors etc.
must be received by DG Media no later than 5 days after
the insertion of the advertisement.
Should an advertisement be inserted more than once
with the same error without DG Media receiving a
complaint, only the first insert is subject to a possible
discount. In case of incorrect, delayed or missing
inserts, DG Media/publisher cannot be held responsible
for compensation claims.
Cancellation
Cancellation of an order must happen by writing to
DG Media no later than 5 working days prior to the
deadline for ordering. All deadlines can be found at
www.dgmedia.dk. Advertisements, for which special
placements are ordered, cannot be cancelled without
prior agreement with DG Media.
In case of cancellation, any discount given in
conjunction with previous or other advertising, will be
adjusted and reduced accordingly on the following
invoice.
Other terms
DG Media reserves the right to reject advertisements
that go against the publisher’s interests or current rules
and regulations. Advertisement orders which contain
conditions of referrals through text will be rejected.
Any advertisement which can be mistaken for editorial
content must, at the advertiser’s expense, be supplied
with the word ”advertisement” directly above a line
stretching the full width of the advertisement.
Effective advertizing • Strong media combinations • Great impact • Documented effect
Contact us by telephone, and receive suggestions on how to effectively contact your target market.
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