THE CLEAR GENERATION.

WELCOME TO THE CLEAR GENERATION.
DayClear® | Media Kit 2015-2016
| HISTORY & BACKGROUND
DayClear® is the clear choice in the over-the-counter (OTC) medicine market. The foundation of the brand is its commitment to
providing reliable relief, free of unnecessary ingredients.
The clear formula is power-packed with essential ingredients to
deliver effective relief from allergy, sinus, cough, cold & flu symptoms. The DayClear® formula is also free of gluten, sugar, dye, alcohol, acetaminophen and artificial flavoring, leaving it free and
clear of unnecessary additives or ingredients that may have potentially harmful effects.
WHO WE ARE:
GM Pharmaceuticals, Inc. (founder of DayClear®) has provided effective and trusted
prescription medications, over-the-counter
medications and nutritional supplements
since 1991. Its founder, Odes Mitchell, brings
a multi-faceted history of pharmaceutical experience to the company, ensuring that each
product is expertly crafted for optimal use.
Built on a commitment to providing trusted,
affordable relief, GM Pharmaceuticals, Inc. is
proud to introduce the DayClear® brand to
the OTC medicine market.
OUR STORY:
Creating the DayClear® Formula
Odes Mitchell was already active in the pharmaceutical industry when his son faced a
personal difficulty that forever changed the
family’s perspective on OTC medicine. After
several long years of struggling with illness,
Mason Mitchell was diagnosed with celiac
disease. Thus began the tedious struggle of
finding products suitable to his new dietary
needs. As Texas natives, the Mitchells were
no strangers to severe allergy seasons. Mason
struggled to find an allergy medicine that
would alleviate his allergy symptoms, without
causing more side effects and symptoms
from his gluten intolerance. Odes recognized
DayClear® | MEDIA KIT 2015-2016
this tremendous gap in the OTC market and
quickly began to formulate a solution for his
son and other celiac disease sufferers. Thus,
DayClear® was born. Now, the product line is
a solution for people who have struggled with
a certain intolerance, allergy, or disease that
requires a thorough assessment of ingredients. Without the unnecessary additives of
ordinary medicines, DayClear® is the cleaner,
clearer, reliable OTC allergy, sinus, and cough,
cold & flu medication.
THE UNIQUE PRODUCT BENEFITS:
DayClear® is the first line of clear, liquid medicine that works fast to treat a multitude of
symptoms. Liquid medicine is quickly absorbed into the system because it doesn’t sit
in the stomach or have to be broken down. Instead, it starts working as soon as it is taken.
DayClear® separates its allergy and sinus formulas for a precise reason: to treat the exact
symptoms instead of a general swath.
The DayClear® line is an innovative new product line that not only brings a clean, clear
choice for customers, but also brings original
ingredients to the over-the-counter drug market.
DayClear.com | 2
| WHAT WE DO
DayClear®
ALLERGY RELIEF
DayClear® DAYTIME
COUGH, COLD & FLU RELIEF
DayClear® Allergy Relief works
fast to clear your mild to severe
allergy symptoms, and may last
up to 8 hours.
DayClear® Cough, Cold & Flu
Relief clears your cough and
soothes your symptoms in a
non-drowsy formula to get you
through the day.
DayClear® SINUS
PAIN & PRESSURE
DayClear® NIGHTTIME
COLD & FLU RELIEF
DayClear® Sinus Pain & Pressure
contains a dual-acting pain reliever and works at the speed of
liquid to get to your sinus pain
and pressure before it gets to
you.
NiteClear® eases your aches and
pains fast to help you get a restful night’s sleep.
Sneezing
Headache
Chest Congestion
Runny Nose
Aches
Watery Eyes
Fever
Cough
Itchy Nose & Throat
Nasal Congestion
Sore Throat
Thins Mucus
DayClear® | MEDIA KIT 2015-2016
DayClear.com | 3
| NATIONWIDE PRODUCT AVAILABILITY
View Products on Amazon
STATE
# OF STORES
ALLERGY
SINUS
DAYTIME
NIGHTTIME
1
Alabama
Connecticut
103
Delaware
13
District of Columbia
7
Georgia
71
Iowa
9
Maryland
112
Massachusetts
116
Minnesota
10
New Jersey
194
New York
64
North Carolina
198
Ohio
70
Pennsylvania
147
Rhode Island
24
South Carolina
35
South Dakota
26
Tennesse
19
Vermont
104
Virginia
23
West Virginia
5
DayClear® | MEDIA KIT 2015-2016
DayClear.com | 4
| PRODUCT OVERVIEW
DayClear® ALLERGY RELIEF
Active Ingredients (in each 30 mL):
Chlophedianol HCl 25 mg - Cough Suppressant
Pyrilamine Maleate 50 mg - Antihistamine
Inactive Ingredients: Bitter mask, citric acid anhydrous, glycerin,
polyethylene glycol, purified water, sodium benzoate, sodium citrate,
sorbitol, sucralose.
Learn More Here
DayClear® SINUS PAIN & PRESSURE
Active Ingredients (in each 30 mL):
Choline Salicylate 870 mg - Pain Reliever / Fever Reducer (NSAID)
Guaifenesin 200 mg - Expectorant
Phenylephrine HCl 10 mg - Nasal Decongestant
Inactive Ingredients: Edetate disodium, glycerin, propylene glycol, purified
water,sodium citrate, sodium saccharin, sorbitol.
Learn More Here
DayClear® COUGH, COLD & FLU RELIEF
Active Ingredients (in each 30 mL):
Choline Salicylate 870 mg - Pain Reliever / Fever Reducer (NSAID)
Dextromethorphan HBr 20 mg - Cough Suppressant
Guaifenesin 200 mg - Expectorant
Phenylephrine HCl 10 mg - Nasal Decongestant
Inactive Ingredients: Bitter mask, citric acid anhydrous,EDTA disodium,
glycerin, polyethylene glycol, potassium sorbate, purified water, sodium
benzoate, sodium citrate, sorbitol, sucralose.
Learn More Here
NiteClear® COLD & FLU RELIEF
Active Ingredients (in each 30 mL):
Choline Salicylate 870 mg - Pain Reliever / Fever Reducer (NSAID)
Diphenhydramine HCl 50 mg - Antihistamine
Phenylephrine HCl 10 mg - Nasal Decongestant
Inactive Ingredients: Bitter mask, citric acid anhydrous, EDTA disodium,
glycerin, polyethylene glycol, potassium sorbate, purified water, sodium citrate, sorbitol, sucralose.
Learn More Here
DayClear® | MEDIA KIT 2015-2016
DayClear.com | 5
| INFOGRAPHICS
60
%
of adults believe
there are unnecessary
ingredients in
over-the-counter
medicines
40
%
45%
of consumers have a family member with
a food allergy, sensitivity, or intolerance
to certain ingredients or chemicals
78%
of consumers want the government
to carefully monitor the ingredients
of OTC medicine
48%
believe that dye
or artificial flavoring
can have negative
effects on the body
of people do not look closely at the
label of their over-the-counter
medicine to review the active/inactive
ingredients of the formula
66% of adults say they are
unsure about the availability
of gluten-free OTCs
3 out of 4
people are not sure
that gluten is necessary for medicine
60% of people do not
feel artificial flavoring
and dye are necessary in
over-the-counter medicines
This is especially jarring, seeing
as 22% of people report knowing
someone with celiac disease
85% of consumers think
that liquid medicine is more
quickly absorbed into the
system, than taking tablets
Over ¾
of adults
believe that acetaminophen
is harmful to the liver
All statistics are sourced from a proprietary research study of 1,000 American adults conducted by ResearchNow and commissioned by GM Pharmaceuticals.
DayClear® | MEDIA KIT 2015-2016
DayClear.com | 6
| DOCTOR RECOMMENDATION
DR. MARC DEAN
OTOLARYNGOLOGIST | BOARD CERTIFIED
Dr. Marc Dean is a board certified otolaryngologist
who specializes in ear and sinus diseases. Based out of
Fort Worth, Texas his expertise and excellence within
his practice has garnered praise and recognition across
the medical industry.
As an advocate for all of his patients needs, Dr. Dean
highly recommends the DayClear® product line.
“I have many patients with specific dietary needs and
intolerances. I feel confident in recommending DayClear to any of my patients with celiac, diabetes or other intolerances.”
“DayClear is an important addition to the OTC industry. Patients are becoming more mindful about what
is being included in their medications and DayClear is
leading the industry by addressing those concerns.”
To contact Dr. Marc Dean for interview or speaking
opportunities, please direct inquiries to
[email protected]
DayClear® | MEDIA KIT 2015-2016
DayClear.com | 7
| CUSTOMER TESTIMONIALS
“I appreciate the transparency of the DayClear® brand,
both literally and figuratively. I like that there is no question of what goes into the medication, but I also like
that the company makes themselves available to answer questions & explain why making clean products is
important to them.
There is no other brand or product looking out for the customer as much as DayClear®.”
– Hunter D.
“As a Type 1 Diabetic, I appreciate that GM Pharmaceuticals has made a product line that is sugar-free &
artificial flavor-free. My whole life, I have had to double-check the labels on anything at the drug store.
It is so reassuring that DayClear® is providing CLEAR medicine without acetaminophen or other additives that have
harmful side effects. I’m sold.”
– Kenzie H.
“DayClear® Sinus Pain & Pressure worked miracles for
me! I get really bad headaches when I get congested
and when you have a long day of work ahead of you,
those headaches can be killer.
DayClear® got rid of the congestion and my headache all
while keeping me awake for my meeting. Yay non-drowsy!”
– Joshua C.
DayClear® | MEDIA KIT 2015-2016
DayClear.com | 8
| CUSTOMER TESTIMONIALS
“I am a life-long, yearlong allergy sufferer. Over thepast 51 years, I have tried many different medications
some work and some don’t! DayClear® works! It has
a very pleasant taste and it works more quickly than a
pill.
I also use the Cough, Cold & Flu liquid formula, which works
better than my old standby, Nyquil. It helps me to sleep
when I have a cold and lasts all night. “
– Lynne M.
“DayClear® is just amazing! I get the relief I want without the side effects of the other stuff.
It helps me get through my day without having to worry
about my allergies and my constant sneezing.”
– Brantly H.
“I live in central Texas, and the pollen from the cedar
trees gets to me; sneezing, runny nose and coughing
all day long.
I have a lot of sensitivities and I love that I can take DayClear® knowing that there is nothing going into my body
that I do not want. Clear relief, it’s that simple.”
– Travis M.
DayClear® | MEDIA KIT 2015-2016
DayClear.com | 9
| LEADERSHIP BIOS
ODES MITCHELL
PRESIDENT & CEO | GM PHARMACEUTICALS, INC.
Odes Mitchell began his journey in the
pharmaceutical industry in 1983, working hands-on in
the field that would soon become his permanent path.
Several years of learning on the job led to a deep understanding of the industry. Soon, Odes realized there
were opportunities in the marketplace that other manufacturers were not seizing. In 1991, he opened GM
Pharmaceuticals, Inc., and began the backbreaking, tedious work that comes with building a company.
Odes brings a combination of pharmaceutical knowledge and business-minded savvy to fill an opportunistic niche through his role. His sights are not set on
monetary gain and rapid growth, but instead keenly
focused on new products and market gaps to better
serve patients through pharmaceutical products.
DayClear® is the product of Odes’ intimate awareness
of the needs of the general public and the missing
components of the pharmaceutical aisle. As someone
dedicated to bringing new products to the industry,
Odes began crafting the DayClear® formula using his
knowledge of drug combinations, market needs and
overall business acumen. His objective has always been
to fill the gap in the pharmaceutical market, and with
DayClear® he has done just that.
Using unique ingredients, Odes Mitchell is determined
to appeal to a new generation of OTC users; DayClear®
is committed to giving something new, innovative and
revolutionary to the public.
To contact Odes Mitchell for interview or speaking
opportunities, please direct inquiries to
[email protected]
DayClear® | MEDIA KIT 2015-2016
DayClear.com | 10
| LEADERSHIP BIOS
LEAH MITCHELL
DIRECTOR OF OTC BRANDS | GM PHARMACEUTICALS, INC.
Leah Mitchell began working for GM Pharmaceuticals,
Inc. while still a student at Texas Tech University. Due
to her diligence and commitment to the company after
her graduation, Leah assumed the role of Director of
OTC brands to help launch the GM Pharmaceutical OTC
product division. Under her guidance, the division saw
tremendous success propelled by the launch of VanaPain®, a liquid pain reliever, which has seen immense
growth nationwide. With years of business studies,
hands-on experience and pharmaceutical training,
Leah brings invaluable experience and leadership to
the OTC division. Leah now spearheads the DayClear®
product line and its launch nationally. She is fully confident in the future of the Clear Generation™ and strives
to bring innovative, clean and competitive products to
patients across the U.S.
To contact Leah Mitchell for interview or speaking
opportunities, please direct inquiries to
[email protected]
DayClear® | MEDIA KIT 2015-2016
DayClear.com | 11
| LEADERSHIP BIOS
MASON MITCHELL
SALES REPRESENTATIVE | GM PHARMACEUTICALS, INC.
Soon after graduating from Texas Tech University,
Mason Mitchell began working for the family-owned
company. His extensive knowledge of the company’s
prescription and OTC products supported his unparalleled expertise and insight into the pharmaceutical
field.
But Mason is more than just an employee; he is the inspiration for the new, revolutionary DayClear® product
line. After years of battling incessant illness, fruitless
treatments and unsuccessful trips to the doctor, Mason
was finally diagnosed with celiac disease. At the age of
25, he was forced to adopt new habits and begrudgingly learn the trials and tribulations of living with severe
gluten sensitivity. His family realized that the OTC market had largely ignored this class of patients, and that
Mason would continue to struggle to find medicines
that would not worsen his condition. Mason’s own
personal experiences, and difficulty in finding suitable products for his stringent dietary needs, drive his
passion to promote the DayClear® product line. With
DayClear®’s launch into the national spotlight, Mason
is committed to helping other celiac sufferers and gluten-sensitive patients know that safe, healthy options
are available.
To contact Mason Mitchell for interview or speaking
opportunities, please direct inquiries to
[email protected]
DayClear® | MEDIA KIT 2015-2016
DayClear.com | 12
| FAQ
F.A.Q.
Q: DO ALL MEDICINES CONTAIN GLUTEN, DYE, SUGAR, ACETAMINOPHEN
OR ALCOHOL?
A: Many OTC medications contain gluten because it is used as an excipient. Excipients are
inactive ingredients that form the vehicle for
delivery of the active ingredient. For someone with celiac disease, this can be problematic.
Sugar, artificial flavoring and dye are often
found in liquid medicines because of the syrup-like substance. DayClear® is not a thick syrup, but is instead more of a water consistency.
DayClear® and NiteClear® are also flavor-free,
ridding the formula of distasteful flavor imitations.
Alcohol is used in some over-the-counter
medications to keep ingredients in stable
form. Formulas for anyone ages 12 and over
may have up to 10% alcohol in them. However, alcohol is unnecessary in the DayClear®
and NiteClear® formulas, therefore they remain alcohol free.
Most adult liquid medications contain the
pain reliever acetaminophen. Data compiled
by the U.S. Food and Drug Administration has
linked as many as 980 deaths in one year to
drugs containing acetaminophen. Taking certain products together can cause too much
acetaminophen to be ingested by the body.
removed the potentially harmful ingredient.
DayClear products contain the pain reliever
choline salicylate, which is in the aspirin family.
Q: WHAT IS THE ADVANTAGE OF DAYCLEAR® ALLERGY RELIEF?
A: DayClear® Allergy Relief offers customers
fast-acting relief for mild and severe allergy
symptoms. The DayClear® Allergy Relief formula lasts up to eight hours and helps soothe
an allergy cough. This is all in conjunction with
the completely clear formula that is safe for
patients with certain sensitivities and dietary
restrictions.
Q: DOES THIS CLEAR FORMULA REALLY WORK?
A: Yes. All DayClear® formulas are FDA compliant and are proven safe and effective for
treating the conditions indicated on the specific formula.
Q: DO PEOPLE ACTUALLY NEED A COMPLETELY CLEAR FORMULA?
A: For those with dietary constraints, yes, a
clear formula is essential. For others, the real
question is do you need sugar, dye, gluten, acetaminophen or artificial flavoring that come
with other OTC medications? DayClear® has
taken the trusted formulas and ingredients
recognized by industry professionals and taken out anything that may be harmful.
Q: WHY ARE DAYCLEAR® & NITECLEAR®
PRODUCTS ACETAMINOPHEN FREE?
A: The FDA states that taking more than the
recommended amount of acetaminophen
can cause liver damage, ranging from abnormalities in liver function blood tests to acute
liver failure (FDA). For this reason, DayClear®
DayClear® | MEDIA KIT 2015-2016
DayClear.com | 13
| FAQ CONTINUED
Q: WHAT IS THE “LIQUID ADVANTAGE”?
A: Liquid medicine is quickly absorbed into the
body because it does not have to be broken
down into smaller particles by the stomach.
Since liquid is already in a digestible form, it is
absorbed more quickly into the bloodstream.
Q: WHAT ARE THE ADVANTAGES OF
DAYCLEAR® SINUS, COUGH, COLD &
FLU PRODUCTS?
A: DayClear® and NiteClear® products contain
Choline Salicylate, a liquid non-steroidal, anti-inflammatory pain reliever thats in the aspirin family. This medicine helps to alleviate
pain and reduce inflammation without sitting
in the stomach, causing irritation.
Q: DOES GM PHARMACEUTICALS, INC.
MAKE OTHER MEDICINES THAT FOLLOW THE CLEAR AND FREE FORMULA?
A: When developing any formula, GM Pharmaceuticals, Inc. always strives to make products
as clear and clean as possible. GM Pharmaceuticals, Inc. offers an array of other prescription and over-the-counter products that vary
in type, treatment and formula.
DayClear® | MEDIA KIT 2015-2016
Q: WHERE CAN I BUY DAYCLEAR®
PRODUCTS?
A: DayClear® products are available at:
Stop & Shop
Giant Landover
Giant Carlisle
ShopRite
Discount Drug Mart
Kinney Drugs
Ingles Markets
Lewis Drug Store
You can also go online to Amazon.com to purchase the product nationwide and enjoy the
convenience of doorstep delivery.
DayClear.com | 14
| CONTACT INFORMATION
CONTACT INFORMATION
For further information on DayClear®, or to schedule an interview or
appearance by the DayClear® team please contact:
CHELSEA BROWN
[email protected]
O: 214-653-1600 x131
C: 817-966-2120
For sales inquires, please contact:
LEAH MITCHELL
[email protected]
O: 817-303-3800 x2878
For other inquiries, including medical questions or specific
product information:
CUSTOMER SERVICE
[email protected]
GM PHARMACEUTICALS, INC.
P.O. Box 150312
Arlington, TX 76015
DayClear® | MEDIA KIT 2015-2016
DayClear.com | 15