Station of the Year Application Form
Transcription
Station of the Year Application Form
StationoftheYearApplicationForm Lastupdated:06/27/2015 Marketsizeandcontactinformation StationCallLetters WIVK StationOwnership CumulusMedia MarketCity Knoxville MarketState TN Selectyourmarketsize Medium(ArbitronRanking51-100) ContactInformation Whowillbetheprimarycontactforthisentry? Name BobRaleigh PhoneNumber 865-212-4516 EmailAddress [email protected] MorningShowName&Members Andy&AlisonandTheMorningCrew,AndyRitchie,AlisonWest, JimmyHolt DirectHotlineNumber(Tobenotifiedonairifawinner) 865-450-4268 MorningShowTimeOnAir(WithTimeZone) 6-10AMET Rankingshistory Rankings MarketrankandCountryrankforAQHshares,12+,Adults18-49andAdults25-54. 1of2 HowmanyCountrystationsareinyourmarket? 3 Whatcompanydoyouuseforrankings? Arbitron Whatisthetypeofmeasurementrecordsyoukeep? 4-bookDiarymarkets MarketRankAQH-(4-bookMarkets) Monday-Sunday6:00AM-Midnight Spring2014 Summer2014 Fall2014 Winter2015 12+ 1 1 1 1 Adults18-49 1 1 1 1 Adults25-54 1 1 1 1 Spring2014 Summer2014 Fall2014 Winter2015 12+ 1 1 1 1 Adults18-49 1 1 1 1 Adults25-54 1 1 1 1 CountryRankAQH-(4-bookMarkets) Monday-Sunday6:00AM-Midnight 2of2 Eric Church October 30, 2014 | Thompson-Boling Arena WIVK gave away tickets on-air to see and meet Eric Church at his show in Knoxville on October 30th, with special guest Dwight Yoakam! “Love Me Like You Mean It” At WIVK, we couldn’t be more proud of our hometown girl Kelsea Ballerini for chasing her dreams! Her dad was the WIVK Sales Manager several years ago, so Kelsea grew up running the halls of the WIVK Radio Station. On July 28, 2014, we promoted Kelsea’s new single by hosting her in the WIVK Performance Studio. She went on-air with Colleen and then performed for a group of people afterwards as part of her radio tour. We were thrilled to support Kelsea’s hometown CD release party at a local Walmart on May 20, 2015. Hundreds of people came out to buy her new CD, and Kelsea stayed until every person had gotten theirs signed! Cotton Eyed Joe RISING Michael Ray: 1.6.15 Jackie Lee: 7.14.14 S R STA Mickey Guyton: 1.22.15 Dean Alexander: 7.16.14 Locash: 2.6.15 Kelsea Ballerini: 7.28.14 Several stars got their start at WIVK, like Taylor Swift, Dolly Parton, Kenny Chesney, and more! In 2014 and 2015, we hosted several rising stars in the “WIVK Performance Studio” where artists play live on-air and then perform a live private show for a few lucky listeners. Homegrown On Friday, August 29th, WIVK exclusively sponsored Laurel Wright’s EP release party at the Capitol Theatre in her hometown of Maryville, TN. We secured entertainment, and Colleen from mid-days interacted with the audience. We gave away tickets and VIP packages on-air leading up to the party to promote and encourage attendance. Fro g g Pige i o n F n’ i n o rg e Fo rg e the Pat r iot F e sti va l WIVK brought Lonestar to the 2014“Froggin’ in the Forge” Patriot Festival in Pigeon Forge, Tennessee. This ultra-patriotic Fourth of July festival draws tens of thousands of people to Patriot Park. The Great Smoky Mountains National Park was the backdrop for an evening of music followed by a spectacular fireworks show with synchronized music provided by WIVK! : Garth Brooks MILLION DOLLAR PLAY LIST WIVK has supported Garth Brooks for over 25 years, and we were thrilled to welcome him back to Knoxville for FOUR SHOWS! Not only did we give away over 60 pairs of tickets to his concerts; we also gave those winners the chance to win $1 million in our “Garth Brooks Million Dollar Play List” event! We invited winners and their guests to Calhoun’s on the River for a night of great food and fun with our WIVK personalities. We hung out on campus during each show (5/28-5/31), encouraging listeners to park and ride the shuttles over to the Arena to avoid traffic jams. During the 2014 UT Football season, WIVK teamed up with the Tin Roof on campus for tailgating before and after every home game. WIVK secured entertainment for each game, including names like Kristian Bush, Olivia Lane, Dylan Scott, and more! We also invited clients such as Sugarland Distilling and Mrs. Grissom’s to join us for the party. Then we encouraged listeners to stop by and eat, get some free swag, cheer on the Vols, and enjoy the entertainment before and after the games. Each year, WIVK partners with the beloved Grand Ole Opry to present “WIVK Night at the Opry.” The Opry offered deeply discounted ticket prices to our listeners, along with the opportunity to puchase a pre-show backstage tour and meet and greet with WIVK DJs. WIVK’s “Cowboy Pal Gunner” even hosted a segment of the Opry on February 14, 2015. Ten listeners won a VIP Valentine’s Day package, which included tickets, plus two seats on a charter bus hosted by the WIVK staff and DJs. Country Tonite Theatre WIVK partners with Country Tonite Theatre to present the Celebrity Concert series, which celebrates and honors country music’s legends. In 2014 and 2015, WIVK exclusively welcomed legends like Ronnie Milsap, Don Williams, the Oak Ridge Boys, and more! The Oak Ridge Boys: June 14, 2014 Mark Chesnutt: July 4, 2014 Steve Wariner: July 25, 2014 Ronnie McDowell and Billy Joe Royal: August 22, 2014 The Three Generations Acoustic Tour with Bobby Bare, John Anderson, and Darryl Worley: September 19, 2014 Don Williams: October 17-18, 2014 Con Hunley & Jimmy Fortune: November 7, 2014 Ronnie Milsap: December 5 The Oak Ridge Boys: May 23, 2015 Dependable Coverage When it Counts News Coverage and Awards WIVK has an unprecedented commitment to news and information. WIVK’s five-member news team prepares ten newscasts each weekday. Their work has been consistently acknowledged for excellence. They have received “Best Radio News Operation in the State” by the TN Associated Press twice and “Best Radio Newscaster in the State” by the TN AP three times. WIVK’s News Team is best known for their coverage of breaking news and severe weather situations. Severe Weather Reports During bad winter weather, The WIVK air staff provides reports four times an hour and sends out text alerts, giving listeners up-to-the-minute school and business closings. More than 300 local schools and businesses are signed up to participate in the Snow Frog service. In the spring and summer, these reports focus on severe thunderstorms and tornado warnings, often preempting music programming to provide ongoing coverage. When snow covered the southeast, the community turned to WIVK for updates. WIVK personalities camped out at the studios to provide live updates. We also utilized social media more than ever to help listeners stay safe and informed about impending snow and road conditions. Doppler Weather As the designated emergency broadcast station for the Knoxville area, WIVK monitors and relays severe weather and emergency information. The station has Doppler radar in studio and is linked with the national weather service for instant warnings and limited-access forecast chats. WIVK partners with a local television station, WVLT-TV, for weather reports. Their meteorologists provide weather reports that air 50 times per day as well as live continuing coverage during severe events. Traffic Information WIVK’s beloved traffic reporter, Ed Rupp, gives live traffic reports four times an hour each weekday morning and afternoon. WIVK airs special reports during University of Tennessee football games and other big city events. The on air team also breaks into programming when there is a major traffic concern. From fatal crashes that close back roads to rockslides prompting interstate detours, WIVK listeners usually get the information first. Award-Winning News Staff Catherine Howell, News Director Channing Smith Adam Litton Eric Glasgow East Tennessee News Coverage WIVK’s News Team works around the clock to keep our listeners informed about what’s happening in their communities. Just a handful of news stories covered by WIVK from June 1, 2014- May 31, 2015 include: • Missing Persons o Mentally disabled woman from Kentucky left her home and was believed to be in the Knoxville area; her condition required medicine that she did not take with her; Jan. 2015 o 13 year old from Ohio missing and believed to be in Knoxville with 27 year old male; UPDATE: teen was found safe and the male was taken into custody; Jan. 2015 o Elderly Knoxville man with a mental condition ran away from his home; crews found him in the middle of the night outside of a church, shivering and confused; Feb. 2015 • Criminal Activity o Man charged in wife’s murder in Cumberland County; police found her skeletal remains on Cemetery Road; Oct. 2014 o Knox Co. officers accused of taking bribes to protect gambling operation; Nov. 2014 o Mountain City man sentenced to more than 11 years in prison for cooking meth; Snyder was the last of 42 people indicted in the meth making scheme; Jan. 2015 o Six in custody after bank robbery on Gay Street; two schools were on lock down during the incident; Jan. 2015 o Roane County sex offender spent four years in prison after raping two children; he was released in 2012 and then convicted of raping two more in 2015; he was armed with a knife; Jan. 2015 o Police chase in Roane County led to shooting and ramming of police cruiser; Feb. 2015 o Eight UT students accused in dorm robbery; Mar. 2015 • Politics o Wine wins on election night; voters in Knoxville approved win sales in grocery stores; Nov. 2014 o Governor offers own plan in place of Medicaid expansion; Dec. 2014 o Tennessee lawmaker proposes traffic camera device ban; Jan. 2015 o Hundreds rally for women’s rights at State Capitol in Nashville; Jan. 2015 o Lawmakers convene special session to debate Insure Tennessee; Feb. 2015 o House “pre-meetings” questioned; the public questions lawmakers’ honesty; Mar. 2015 • Weather o Winds up to 90 miles per hour wreaked havoc and destroyed homes; Aug. 2014 o Winter storm warning in effect; more sleet, less snow for valley; Feb. 2015 o Ice storm warning in effect; Feb. 2015 o Tips for driving in severe winter weather; Feb. 2015 o Crews struggling to restore power to area after winter storms; shelters opened up for those left in the cold without electricity; Feb. 2015 o Weather claims at least three lives in latest storm in Tennessee; Mar. 2015 o Ice, sleet, snow expected Thursday morning; Mar. 2015 l a u n th An 10 “Mission: Mammography” In honor of National Breast Cancer Awareness Month, WIVK teamed up with Knoxville Comprehensive Breast Center (KCBC) to host the 10th Annual “Mission: Mammography” event to provide free mammograms to 150 uninsured women. WIVK gave the first 107 women in line a free t-shirt, too. WIVK promoted the event through website presence, liners on-air, interviews, and eblasts. The Morning Show broadcast live at Knoxville Comprehensive Breast Center, and the free mammograms were funded by the non-profit Kim Rowden Breast Cancer Memorial Fund. Each year WIVK sponsors the Great Knoxville Rubber Duck Race to benefit the Boys and Girls Clubs of the Tennessee Valley. Through on-air announcements, PSAs, website exposure, social media posts, and remotes, WIVK encourages listeners to “adopt” rubber ducks, which raised over $100,000 for the nonprofit! Wivick the Frog and Jimmy from the Morning Show emceed the “duck drop” that took place at World’s Fair Park. Duck adoptees won prizes if their duck was one of the first to cross the finish line. Coats for the Cold Coats for the Cold has been a Knoxville tradition for over 25 years. WIVK started the campaign when a news story broke that a homeless man froze to death on the streets of Knoxville one cold winter’s night. Since then, Coats for the Cold has struck a powerful chord each year within the volunteer spirit of East Tennessee. WIVK encourages listeners to donate new or gently used coats. A local dry cleaning business cleans the coats, and Knox Area Rescue Ministries distributes them to those in need. Over 11,000 coats were donated in 2014. October November December February January March April Teacher of the Month WIVK teams up with Shoney’s Restaurants to encourage students to nominate their favorite teachers. Students, with the help of their parents, submit stories on WIVK.com about teachers who have inspired them, believed in them, and positively impacted their lives. One teacher was chosen each month during the 2014-2015 school year. The teachers and students received a surprise visit to their classroom by Wivick the Frog, Gunner, Shoney Bear, and a character from the Titanic Museum. Teachers received dinner for four and a Teacher of the Month medallion. The student who nominated the teacher also received dinner for four at Shoney’s and all students in the class received a coupon for a free Shoney’s kids meal. St. Jude Radiothon On March 10th, WIVK broadcast live from 6:00 a.m. to 7:00 p.m. from the St. Jude Radiothon headquarters. Our personalities, including Andy & Alison, Colleen, and Gunner, teamed up to interview patients and patient families, talking to listeners who donated in honor of someone, and thanking sponsors. Local celebrities including UT players and news anchors joined us throughout the day to answer phones and raise money for a great cause. $265,576 on March 10, 2015! WIVK listeners raised Give thanks. Walk. for St. Jude Children’s Research Hospital WIVK is proud to be the exclusive radio sponsor of the St. Jude “Give thanks. Walk.” fundraiser event, which is held annually at the Knoxville Zoo. Families were encouraged to raise money by getting donations and then walking on November 22, 2014 in an effort to find a cure for cancer and ensure that no child’s family ever has to pay for treatment. WIVK employees are members of the Knoxville St. Jude board, which secures walk-day entertainment, incentives, food, and more. WIVK promotes through on-air PSAs and liners, web presence, social media, and the Morning Show broadcasts live from the event. St. Jude Partner in Hope Appreciation Concert To thank our listeners who pledged on March 10th to become Partners in Hope, meaning they will give $20 each month to St. Jude Children’s Research Hospital, we held a private appreciation concert featuring the Swon Brothers on April 7th. We auctioned a guitar signed by over 30 country stars to raise money for the hospital. WIVK Station Awards CRS/Country Aircheck Station of the Year: 2015 Tennessee Radio Hall of Fame Station of the Year: 2014 CMA Radio Station of the Year: 2012, 2010, 2008, 2006, 2004, 2001, 2000, 1999, 1987 ACM Radio Station of the Year: 2009, 2006, 2004, 2002 NAB Marconi Station of the Year: 2007, 2006, 2003, 1989 Radio and Records Station of the Year, Markets 51 - 100: 2008 CRB Promotion of the Year: 2007, 2004, 2002 CRB Humanitarian Award: 2011, 2009, 2008, 2007, 2006, 2001 CRB Community Service Award: 2007, 2002, 2001