View PDF - Street Marketing
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View PDF - Street Marketing
2008 RECAP Green Street Fair was founded to help educate and inform people of all ages about the benefits of green, organic, and eco-friendly products and services. To promote global interest and personal wellbeing, the Green Street Fair reached out to approximately 90,000 "Green Curious" consumers on May 3 and May 4, 2008 on the streets of downtown Plymouth, Michigan. By blending companies, non-profit organizations, artists, entertainers, and speakers together in a friendly and family-oriented outdoor environment, the Green Street Fair accomplished their mission in educating consumers about the small steps that they can take to have a softer footprint on the planet. Highlights of the Green Street Fair included: • THE WHOLE FOODS MARKET VILLAGE • OVER 150 EXHIBITORS • THE GREEN SPEAKERS SERIES • SWAP-O-RAMA-RAMA • MOUNTAIN FILM ON TOUR • THE ALTERNATIVE HIGHWAY • LITTLE SPROUTS KIDS AREA • ORGANIC COOKING DEMONSTRATIONS • GREEN BOX CITY • ARTS AND SCRAPS • GREEN CAREERS • THE STEP IT UP MURAL • HEALTH AND WELLNESS AREA • THE ORGANIC HOME • THE YOGA MAT FEATURING FITNESS DEMONSTRATIONS • THE ECO-BEATS ENTERTAINMENT STAGE • ORGANIC FOOD • STREET PERFORMERS • INTERACTIVE DISPLAYS • A ROCK CLIMBING WALL • ARTISTS • ORGANIC GARDENING • ORGANIC COOKING DEMONSTRATIONS • TWELVE (12) MEDIA PARTNERS ON-SITE Thank you for partnering with us on The First Annual Green Street Fair. This event could not have happened without you! 2008 GREEN STREET FAIR PUBLICITY OVERVIEW Reached over 1.93 million viewers on the local TV stations through the 60+ news stories airing on WDIV, FOX 2, and WXYZ. (See attached Video Monitoring Service report.) Fourteen (14) on-air interviews with Green Street Fair representatives on local radio stations leading up to the event. Stations include: • WJR 760 AM-The Warren Peirce Show • WJR 760 AM-Come to the Table • WJR 760 AM-The Car Show • WJR 760 AM-Travel Michigan • WDET 101.9 FM-Detroit Today Show • WDET 101.9 FM-All Things Considered • WRIF 101.1 FM • WDVD 96.3 FM • WMGC/MAGIC 105.1-Sunday Brunch with Jim Harper • WMGC/Magic 105.1-Adam Helfman Show • RADIO DISNEY 910 AM • WTVB-Coldwater, Michigan • WKQL/Ann Arbor's 107.1 FM-The Martin Bandyke Morning Show • WKQL/Ann Arbor's 107.1 FM-Live Broadcast from the event • WJR 760 AM-Live Broadcast from the event Local and national articles written about the Green Street Fair. (See included press/web clippings.) 1.2 million listeners exposed to the Green Street Fair promotional spots with our seven (7) radio partners. 396,000 readers through the circulation of our three print partners. WJR Live Broadcast from the event on Saturday, May 3. Ann Arbor's 107.1 Live Broadcast from the event on Saturday, May 3 and Sunday, May 4. Monitoring Report [CC]=Derived from Closed Captioning; I=Interview; GR=Graphic; PC=Press Conference; R=Reader; SI=Studio Interview; T=Teaser; TZ=Teased Segment; V=Visual GREEN STREET FAIR 04/26 to 05/04 1630288 North American Markets 1. The C.A.R. Show WJR-AM 760 (ABC) Detroit 04/26/2008 09:00 AM - 10:00 AM DMA: 11 00:32:00 There's a special event going on in Plymouth, We're going to be at the Green Street Fair today, Teri O'Brien, one of the co-founders of Green Street Fair joins us this morning...This is the first annual Green Street Fair. It is a free event, and anyone who is interested about learning to be green should come out. Every time you turn on the TV, everybody is talking about being green, our kids are so educated on this, and are bringing it home to their parents. There will be a speaker series there, and a lot of people who have green products. We have about 150 exhibitors that will be on the street, This is presented by Whole Foods Market, and people throughout the country know about them... 00:39:59 00:48:00 Next week and we will be in Plymouth Michigan at the Green Street Fair... 00:49:59 00:56:00 We announced that we will be in Plymouth for this Green Street Fair ...The last two special guest will talk about the Greenhouse Effect. 00:57:59 2. Detroit Today WDET-FM 101.9 (NPR) Detroit 04/28/2008 10:00 AM - 11:00 AM DMA: 11 00:06:03 We'll hear about the coming Green Street Fair. Companies, Non-profit, Artisans, Live Music and more. 00:07:03 01:02:46 And also coming up in the next hour we're talking about the Green Street Fair that is coming up this weekend. 01:05:40 QuickView video is available for 21 days from airdate. Material supplied by VMS may be used for internal review, analysis, or research only. Any editing, reproduction, publication, rebroadcasting, public showing, public or internet display is forbidden and may violate copyright laws. Any audience data contained in VMS reports are the copyrighted property of Nielsen Media Research, Inc. Media Values are based on the value of 30 seconds of time for TV and 60 seconds of time for Radio as measured by SQAD. (VMS searches the contents of Internet blogs for information that falls within the scope of specific requests. Blogs are uncensored, however, and the coverage that VMS may return after a blog search may contain material that could be considered crude, inappropriate or offensive. Information delivered from a blog search does not represent the views or opinions of VMS.) (c) Copyright 2008 VMS. All rights reserved. 1 3. Detroit Today WDET-FM 101.9 (NPR) Detroit 04/28/2008 11:00 AM - 12:00 PM DMA: 11 00:02:46 And also coming up in the next hour, we're talking about the Green Street Fair. That is coming up in Plymouth this weekend ... Lots of bands, non-profits, and companies are all coming together to talk about a sustainable food future ... 00:05:40 00:13:01 It's a big event going on next weekend in Plymouth ... It Is the Green Street Fair ...My guest in studio is Terry O'Brien with the Green Street Fair. Good Morning ...Also, we have Lisa Forsley with the Detroit Zoological Society, who will be presenting at the Green Street Fair. Also Karen Patterson with the Institute for Humane Education. Hello, welcome to you. Quite a diverse sort of panel we've got going on for this Green Street Fair ... It seems that we have an opportunity with gas prices, people are starting to think about a lot of these things. Gas Prices have this amazing way to change. Getting back to the point, the younger generation is much more conscious about what we do to our planet. I think this is truly a global change. If people want information about the Green Street Fair, go to GreenStreetFair.com. It will be held this weekend in Downtown Plymouth. 00:25:53 4. Local First News Today WDIV-TV CH 4 (NBC) Detroit 05/01/2008 06:00 AM - 07:00 AM DMA: 11 Spot Cost: $476 Est. Audience: 79,263 Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard 00:15:40 TZ; Going Green: Wyandotte is using alternative energy sources. V; students at Wilson Middle school. V; Solar panels at Wilson Middle. I; Rep. Carolyn Cheeks Kilpatrick, MI., speaks about helping with alternative energy. I; Melanie McCoy, Wyandotte Municipal Services, speaks about the case. I; students speak about their use of solar panels. I; Robert Kulick, Kulick Enterprises, speaks about the solar panels. V; Windmill. GR; Going Green Fair information. Paula Tutman reporting. 00:20:33 00:51:22 Going Green: The Green Street Fair is this weekend. GR; Green Street Fair. 00:51:41 5. Local First News At Noon WDIV-TV CH 4 (NBC) Detroit 05/01/2008 12:00 PM - 12:30 PM DMA: 11 Spot Cost: $535 Est. Audience: 76,329 Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard [CC] 00:25:49 And if you are looking for help going Green you can learn all you need to know in Downtown Plymouth this weekend, the Green Street Fair kicks off Saturday. Learn everything from how fuel efficient your car is to new Green career opportunities. The event runs Saturday, May 3rd 10:00 to 7:00 and Sunday, May 4 from 10:00 to 5:00 and Local 4 is a proud sponsor of the events to look at what else you can see at the Fair go to the find it button on our peb page, clickonDetroit. com, the key word is Green Street. 00:27:46 QuickView video is available for 21 days from airdate. Material supplied by VMS may be used for internal review, analysis, or research only. Any editing, reproduction, publication, rebroadcasting, public showing, public or internet display is forbidden and may violate copyright laws. Any audience data contained in VMS reports are the copyrighted property of Nielsen Media Research, Inc. Media Values are based on the value of 30 seconds of time for TV and 60 seconds of time for Radio as measured by SQAD. (VMS searches the contents of Internet blogs for information that falls within the scope of specific requests. Blogs are uncensored, however, and the coverage that VMS may return after a blog search may contain material that could be considered crude, inappropriate or offensive. Information delivered from a blog search does not represent the views or opinions of VMS.) (c) Copyright 2008 VMS. All rights reserved. 2 6. Local First News At 4 PM WDIV-TV CH 4 (NBC) Detroit 05/01/2008 04:00 PM - 04:30 PM DMA: 11 Spot Cost: $485 Est. Audience: 61,162 Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard [CC] 00:12:59 The one Green thing you need to know before you plant your garden this season. And local 4 is a proud sponsor of Green Street Fair. That's going to kick off this Saturday. And you can learn everything there from the fuel efficiency of your car to new Green career opportunities. 00:14:06 7. Local First News At 6 PM WDIV-TV CH 4 (NBC) Detroit 05/01/2008 06:00 PM - 06:30 PM DMA: 11 Spot Cost: $1,217 Est. Audience: 167,558 Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard [CC] 00:16:50 Local 4, by the way is, a proud sponsor of the Green Street Fair, and you can learn a lot of things there from the fuel efficiency of your car to the new Green career opportunities. That event runs this Saturday from 10 to 7 and then on Sunday from 10 to 5. So we'll see you there. I would say, we did buy some of the reusable bags and I never remember to take them with me. Have to get in the habit. Chuck steps in and things are going to get Green. I mowed the lawn today and the rain will make it grow. 00:18:20 8. Local First News At 11 PM WDIV-TV CH 4 (NBC) Detroit 05/01/2008 11:00 PM - 11:35 PM DMA: 11 Spot Cost: $3,570 Est. Audience: 259,624 Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard [CC] 00:20:58 Speaking of planning are you considering going Green these day? You can find some good ideas to help you get there in Downtown Plymouth this weekend, a Green Street Fair takes place Saturday and Sunday. You can learn all about fuel-efficient cars and find Green career opportunities. To learn more about the Green Street Fair and our web site, go to clicko clickonDetroit.com. 00:21:21 9. Local First News Today WDIV-TV CH 4 (NBC) Detroit 05/02/2008 05:00 AM - 06:00 AM DMA: 11 Spot Cost: $137 Est. Audience: 43,691 Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard 00:41:08 Plymouth: A look at the Plymouth Green Street Fair. The event will have fuel efficient cars and a job Fair. 00:41:48 10. WWJ Newswatch WWJ-AM 950 (CBS) Detroit 05/02/2008 06:00 AM - 07:00 AM DMA: 11 Spot Cost: $370 Est. Audience: 58,300 00:28:00 Green Street Fair has several Streets shut down in Downtown Plymouth... 00:29:59 QuickView video is available for 21 days from airdate. Material supplied by VMS may be used for internal review, analysis, or research only. Any editing, reproduction, publication, rebroadcasting, public showing, public or internet display is forbidden and may violate copyright laws. Any audience data contained in VMS reports are the copyrighted property of Nielsen Media Research, Inc. Media Values are based on the value of 30 seconds of time for TV and 60 seconds of time for Radio as measured by SQAD. (VMS searches the contents of Internet blogs for information that falls within the scope of specific requests. Blogs are uncensored, however, and the coverage that VMS may return after a blog search may contain material that could be considered crude, inappropriate or offensive. Information delivered from a blog search does not represent the views or opinions of VMS.) (c) Copyright 2008 VMS. All rights reserved. 3 11. WWJ Newswatch WWJ-AM 950 (CBS) Detroit 05/02/2008 07:00 AM - 08:00 AM DMA: 11 Spot Cost: $370 Est. Audience: 58,300 00:58:00 Green Street Fair has several Streets shut down in Downtown Plymouth... 00:59:59 12. Fox 2 News Morning WJBK-TV CH 2 (FOX) Detroit 05/02/2008 08:00 AM - 09:00 AM DMA: 11 Spot Cost: $703 Est. Audience: 117,065 Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard 00:14:58 TZ; Moms: Anoa Gollman, CEO of Sheago Cosmetics, is in the studio. SI; Anoa discusses Sheago Cosmetics products as gifts for Mother's Day, their products are available at Whole Foods Market, and this weekend at Green Street Fair, their web site is www.sheago.com. V; Sheago Cosmetics products including after-shower splashes, cologne. GR; Sheago Cosmetics info. 00:18:49 13. WWJ Newswatch WWJ-AM 950 (CBS) Detroit 05/02/2008 08:00 AM - 09:00 AM DMA: 11 Spot Cost: $370 Est. Audience: 58,300 00:28:00 Green Street Fair has several Streets shut down in Downtown Plymouth... 00:29:59 00:58:00 Green Street Fair has several Streets shut down in Downtown Plymouth... 00:59:59 14. Local First News At 4 PM WDIV-TV CH 4 (NBC) Detroit 05/02/2008 04:00 PM - 04:30 PM DMA: 11 Spot Cost: $485 Est. Audience: 61,162 Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard [CC] 00:24:04 And local 4 is a proud sponsor of the Green Street Fair that starts tomorrow in Plymouth. Learn everything about your car and career opportunities. It's 10 A.M. To 7 P.M. And Sunday 10 A.M. To 5 P.M. 00:25:08 15. Fox 2 News At 5:30 PM WJBK-TV CH 2 (FOX) Detroit 05/02/2008 05:30 PM - 06:00 PM DMA: 11 Spot Cost: $521 Est. Audience: 65,658 Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard 00:10:51 TZ; Green city: A Plymouth class builds an earth friendly city. V; Model, East Middle School. I; Students, says they learned about solar panels, heating and resources. I;Jan Coratti, East Middle School, comments on the lesson. I; Glen LeRoy, Lawrence Tech Dean of Architecture and Design, says kids can come to better decisions than adults can. The model will be shown at The Green Street Fair in Plymouth. Robin Schwartz reporting. 00:12:46 QuickView video is available for 21 days from airdate. Material supplied by VMS may be used for internal review, analysis, or research only. Any editing, reproduction, publication, rebroadcasting, public showing, public or internet display is forbidden and may violate copyright laws. Any audience data contained in VMS reports are the copyrighted property of Nielsen Media Research, Inc. Media Values are based on the value of 30 seconds of time for TV and 60 seconds of time for Radio as measured by SQAD. (VMS searches the contents of Internet blogs for information that falls within the scope of specific requests. Blogs are uncensored, however, and the coverage that VMS may return after a blog search may contain material that could be considered crude, inappropriate or offensive. Information delivered from a blog search does not represent the views or opinions of VMS.) (c) Copyright 2008 VMS. All rights reserved. 4 16. Local 4 News Morning WDIV-TV CH 4 (NBC) Detroit 05/03/2008 06:00 AM - 07:00 AM DMA: 11 Spot Cost: $78 Est. Audience: 12,993 Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard [CC] 00:27:09 This morning our going Green coverage, we're just getting going. Especially right now local 4's Art Edwards is live with more on what is coming up. We're in Plymouth right now where we'll have the first annual Green Street Fair. Vendors are getting set up and exhibitors show us how we can be environentally friendly. We'll have that story coming up. 00:27:26 [CC] 00:30:33 This morning it is all about going Green. A live look at Downtown Plymouth where a big event being set up right now. 00:32:09 [CC] 00:32:13 This morning if you're looking to save Green, you might want to try going Green, big event happening today that could help you out. The Green Street Fair kicks off in half an hour and learn how fuel efficient your car is to career opportunities. Art in jury room. Good morning, they have everything all blocked off in Downtown Plymouth and the tents up and everyone getting themselves ready for the first Green Fair. Huge event going on this weekend and the hope is it will be an event we'll see for many years to come. She is one of the organizers of this event. Thanks for coming out and meeting with us this morning. Let's talk about what we have going on. What are people going to see when they come out here today? They're going to learn to have a softer footprint on the planet. We have garden areas, home areas, organic clothing, food, Whole Foods is here with 20 of their exhibitors and they're going to be handing out free samples of different foods. There are automobiles, there is a Green box sitting in the park and tons of things to do and activities for kids too. When you talk about having a softer footprint what do you really mean by that. There are things all of us can do to make a different than those and Green can be fun. A lot of people think it is challenging and don't know, do it. It is as simple as turning your dishwashers off on the drying cycle or turning your washing machine to cold water versus warm water can save energy and we can all make a different than those. When you talk about things that you can do, it means you can save money. Absolutely and the cost of gas prices right now, everyone is looking to save money. There is a lot of Michigan-based businesses, too, we can help support local businesses that are not transporting their products from across the world. Appreciate your time. The event will be all day out here in Plymouth in the Downtown area and getting everything all set up right now so you can get out here and see al the events going on, music and exhibitors and really get a chance to learn some interesting things and find out that, as terry said, it is really not all that difficult to do some things that are a little bit different to go Green. So everything is going be happening out here in Plymouth a little bit later on today. Art eDwards, local 4. Thank you very much for that. Again if you want to check out the Green Street Fair, head to Downtown Plymouth. The event runs from 10 to 7 and tomorrow until 10 to 5. 00:35:09 17. Local 4 News Morning WDIV-TV CH 4 (NBC) Detroit 05/03/2008 07:00 AM - 08:00 AM DMA: 11 Spot Cost: $253 Est. Audience: 42,129 Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard [CC] 00:17:39 And this morning our going Green coverage is just getting gone. The Green Street Fair kicks off to help metroDetroiters to learn about going Green. 00:17:44 [CC] 00:23:23 And, of course, the Green Street Fair in Plymouth. 00:25:09 QuickView video is available for 21 days from airdate. Material supplied by VMS may be used for internal review, analysis, or research only. Any editing, reproduction, publication, rebroadcasting, public showing, public or internet display is forbidden and may violate copyright laws. Any audience data contained in VMS reports are the copyrighted property of Nielsen Media Research, Inc. Media Values are based on the value of 30 seconds of time for TV and 60 seconds of time for Radio as measured by SQAD. (VMS searches the contents of Internet blogs for information that falls within the scope of specific requests. Blogs are uncensored, however, and the coverage that VMS may return after a blog search may contain material that could be considered crude, inappropriate or offensive. Information delivered from a blog search does not represent the views or opinions of VMS.) (c) Copyright 2008 VMS. All rights reserved. 5 [CC] 00:26:10 Good morning, the first Green Street Fair is going to be happening in Plymouth today. We'll show you one of the coolest exhibits here at this Fair. That is coming up. 00:26:45 [CC] 00:31:06 Well, a great oportunity this morning for families looking to save cash by going Green. The Green Street Fair kicks off in just a few hours and is targeted at helping you get into a Green lifestyle. Local 4's is more with on, that good morning, Art. Good morning, there is going to be a lot of wonderful things out here in Downtown Plymouth, the is very first they've had but it looks like they have a great lineup of things going on. Everyone getting set up right now. The activities starting to heat up. One of the most interesting things we saw so far this morning was the Green Box city. It is something put together by students along with the help of students from Lawrence Tech . A lot of little details like basketball court I saw in there. That's right. Those kidst must have spent a lot of time puting that together. Thank you so much. Again if you want to check tout Green Street Fair, head to Downtown Plymouth. The event runs from 10 until 7 and tomorrow from 10 until 5. Local 4 is a proud sponsor of the event. 00:34:25 [CC] 00:55:35 As you're waking up this morning, big plans are taking off to house over a dozen movie productions right here in Michigan. Our reporting partners say filmmakers were loren to our state by huge tax incentives, some producers will get subsidies up to 42% for costs incurred n Michigan. Many of the movies expected to be produce here are feature films with modern budgets. You can learn to go Green and save Green today at the Green Street Fair here in Downtown Plymouth. You can see organizers were out early this morning getting everything set up. Event runs today from 10 until 7 and then tomorrow from 10 until 5 and local sfour a proud sponsor. Also in metro Detroit it iseet your best friend at the zoo day. It is the beginning of the nation's largest often site animal adoption program where you can find a new pick at the Detroit zoo. Dogs and cats will be all up for adoption. 00:56:24 18. Warren Pierce WJR-AM 760 (ABC) Detroit 05/03/2008 08:00 AM - 09:00 AM DMA: 11 00:48:00 Let's take a look at traffic...We have graduations going on, the Green Street Fair going on ... So a lot of things are going on in Detroit... 00:49:59 19. The C.A.R. Show WJR-AM 760 (ABC) Detroit 05/03/2008 09:00 AM - 10:00 AM DMA: 11 00:08:00 We are in Downtown Plymouth, Michigan ... for the Green Street Fair ... We are broadcasting our show today from the Historic Theater in Downtown Plymouth and We're glad to be here ... And as you might suspect based on the title here the 2008 Green Street Fair is all about Being Green ... We welcome Rachel Roark, who is one of the co-founders of Green Street Fair. Welcome to our show Rachel. We're going to give you tips on being green... 00:13:59 00:14:00 We come to you from Plymouth Michigan, the site of the 2008 Green Street Fair, we've got more to come. 00:15:59 00:18:00 We come to you live from the 2008 Green Street Fair. They are in Downtown Plymouth, Michigan 00:19:59 00:24:00 We come to you from Plymouth, Michigan at the two thousand the Green Street Fair. The QuickView video is available for 21 days from airdate. Material supplied by VMS may be used for internal review, analysis, or research only. Any editing, reproduction, publication, rebroadcasting, public showing, public or internet display is forbidden and may violate copyright laws. Any audience data contained in VMS reports are the copyrighted property of Nielsen Media Research, Inc. Media Values are based on the value of 30 seconds of time for TV and 60 seconds of time for Radio as measured by SQAD. (VMS searches the contents of Internet blogs for information that falls within the scope of specific requests. Blogs are uncensored, however, and the coverage that VMS may return after a blog search may contain material that could be considered crude, inappropriate or offensive. Information delivered from a blog search does not represent the views or opinions of VMS.) (c) Copyright 2008 VMS. All rights reserved. 6 event is featuring a speakers series which is going to take place here. If you go to GreenScreenTheory.com... They're actually going to be screening the series of speakers. 00:25:59 00:32:00 We come to you live from the 2008 Green Street Fair. They are in Downtown Plymouth, Michigan 00:33:59 00:42:00 We come to you live from the 2008 Green Street Fair. They are in Downtown Plymouth, Michigan... 00:43:59 00:48:00 We come to you live from the 2008 Green Street Fair. They are in Downtown Plymouth, Michigan. We will be featuring some of the guests who will participate in the Speaker Series here at Penn Theater. 00:49:59 00:54:00 We broadcast live from the Green Street Fair. For more information, visit the website GreenStreetFair.com. We continue another hour live from the 2008 Green Street Fair in Plymouth Michigan ... 00:57:59 20. WWJ Newswatch WWJ-AM 950 (CBS) Detroit 05/03/2008 09:00 AM - 10:00 AM DMA: 11 00:08:00 Green Street Fair has several Streets shut down in Downtown Plymouth, be on the lookout for possible traffic tie-ups near that event. 00:09:59 21. The C.A.R. Show WJR-AM 760 (ABC) Detroit 05/03/2008 10:00 AM - 11:00 AM DMA: 11 00:10:00 As we had mentioned earlier, the show is all about Green. One of the underwriters for this event is Whole Foods Market. We have Susan Bellinson with us. When it comes to Whole Foods Markets, is that it started in Austin, TX. And I thought it would have been started in California or something. It was founded in 1980, and we have made acquisitions, and we have more than 270 locations in the US and Canada. What is Whole Foods Markets all about? We carry all natural and organic products. We have a set of quality standards, so essentially we are doing the label for you...You have a Whole Food Markets Village. We are the presenting Sponsors of the Green Street Fair. We are offering lots of samples. 00:13:59 00:16:00 We come to you from the 2008 Green Street Fair in Plymouth Michigan from the historic Penn Theater ... 00:17:34 00:28:00 We come to you from the 2008 Green Street Fair in Plymouth Michigan from the historic Penn Theater ... 00:29:59 00:42:00 We come to you from the 2008 Green Street Fair in Plymouth Michigan from the historic Penn Theater ... 00:43:59 00:48:00 We come to you from the 2008 Green Street Fair in Plymouth Michigan from the historic Penn Theater .... 00:49:59 QuickView video is available for 21 days from airdate. Material supplied by VMS may be used for internal review, analysis, or research only. Any editing, reproduction, publication, rebroadcasting, public showing, public or internet display is forbidden and may violate copyright laws. Any audience data contained in VMS reports are the copyrighted property of Nielsen Media Research, Inc. Media Values are based on the value of 30 seconds of time for TV and 60 seconds of time for Radio as measured by SQAD. (VMS searches the contents of Internet blogs for information that falls within the scope of specific requests. Blogs are uncensored, however, and the coverage that VMS may return after a blog search may contain material that could be considered crude, inappropriate or offensive. Information delivered from a blog search does not represent the views or opinions of VMS.) (c) Copyright 2008 VMS. All rights reserved. 7 22. Fox 2 News At Ten WJBK-TV CH 2 (FOX) Detroit 05/03/2008 10:00 PM - 12:30 AM DMA: 11 Spot Cost: $2,106 Est. Audience: 112,809 Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard [CC] 01:58:38 The City of Plymouth is going Green all weekend. This exhibit, the Green Box City, assembled by local students is just one of many on display. 8th Graders built the city which is jam packed with lessons about protecting our environment. We have learned how solar panels, heating, how to use the natural land around you. How we can make the best of our resources, how to not be a sprawling city, but looking at future cities. The exhibit is on display through tomorrow night at 5:00 P.M. In Downtown Plymouth. The Green Street Fair also features art, musics and workshops. 02:00:41 23. Weekend Action News WXYZ-TV CH 7 (ABC) Detroit 05/03/2008 11:00 PM - 11:30 PM DMA: 11 Spot Cost: $2,413 Est. Audience: 175,294 Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard [CC] 00:08:49 First, want to have fun and make a world of difference? We'll take to you a Street Fair where the focus is going Green. 00:08:54 [CC] 00:11:21 Downtown Plymouth is going green. The Green Street Fair is blending non-profit organizations, music, workshops and speakers to help visitors learn the benefits of going Green. Some of tomorrow's events feature organic cooking... 00:11:27 24. Local 4 News Morning WDIV-TV CH 4 (NBC) Detroit 05/04/2008 06:00 AM - 07:30 AM DMA: 11 Spot Cost: $101 Est. Audience: 16,728 Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard [CC] 00:22:47 Good morning. If you're headed tout the Green Street Fair from 10 A.M. To 5 P.M. Today you'll have to make sure you know something about Ann Arbor. The trail will be closed between Fourth and Union and Main Street and that is because of that Fair that is going on there. Don't worry, you could still get there. Those ramps are closed. 00:24:12 [CC] 00:40:57 56 Degrees at lunch time, a good day to go over to the Green Street Fair in Plymouth. 63 will be the high there. 55 Degrees by Dinnertime this evening. 00:42:23 [CC] 00:44:17 The first Green Street Fair continues today in Downtown Plymouth. This is video from Saturday when dozens of people took part in learning how to live a Greener life. This event features live music, rock climbing and various exhibits. People who attended Saturday says it is a great way to protect the environment. I think we can all do our part to help the environment. We all live on Planet Earth, we should all help it out. The Fair runs from 10 AM to 5 PM, and Local 4 is a proud sponsor of this event. You can find more information about the Green Street Fair on our web site, just enter the key word Green Street. 00:46:08 [CC] 01:12:19 Good day to get outdoors over to the Green Street Fair. Temperatures in the 40s later tonight. Fair skies continue, temperatures down 45. Sunset will be at 8:36 and winds out of the northwest at around 5 to 10 miles per hour. 01:13:23 QuickView video is available for 21 days from airdate. Material supplied by VMS may be used for internal review, analysis, or research only. Any editing, reproduction, publication, rebroadcasting, public showing, public or internet display is forbidden and may violate copyright laws. Any audience data contained in VMS reports are the copyrighted property of Nielsen Media Research, Inc. Media Values are based on the value of 30 seconds of time for TV and 60 seconds of time for Radio as measured by SQAD. (VMS searches the contents of Internet blogs for information that falls within the scope of specific requests. Blogs are uncensored, however, and the coverage that VMS may return after a blog search may contain material that could be considered crude, inappropriate or offensive. Information delivered from a blog search does not represent the views or opinions of VMS.) (c) Copyright 2008 VMS. All rights reserved. 8 25. Morning News Weekend WJBK-TV CH 2 (FOX) Detroit 05/04/2008 07:00 AM - 08:00 AM DMA: 11 Spot Cost: $523 Est. Audience: 87,099 Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard [CC] 00:16:48 This exhibit, look at this. It's the Green City assembled by local students. It's just one of many on display. 8Th graders built this city. It's jam packed with lessons about protecting our environment. We have learned how solar panels, heating, how to use the natural land around you. How we can make the best of our resources, how to not be a sprawling city, but looking at future cities and looking at conserving space. The exhibit is on display through today at Five o'clock in Downtown Plymouth. The Green Street Fair is talking about environmental issues 00:18:20 [CC] 00:53:23 So tell me a little bit about what happens for this festivity starting today? Starting today, we start at noon and run until five. 'Re going to have music and all kinds of wonderful things where you can purchase snacks and all of that good stuff. Food? Yes, we have a traditional taco truck out there. Oh, great. So you can pick up whatever you like. We'll have that here. And the parade today will wrap up at clark park, right? That's right. That also begins at 12, noon. And it runs east and ends up at clark park. Jason: all right, great. So let's do this, there's lots to see and do here today. We'll continue to do that. There's also the Green Street Fair going on in Plymouth today. I spent a little time there yesterday to give you a little more information about that fun event. Take a look. 00:54:13 [CC] 00:54:15 The co-founder is with us. How are you? I'm good. How many times have we done this already? This is our first event. So you and I have worked before, but this is the first Green Street Event. Absolutely. Isn't it great when an idea comes together like this? It really is. Let's talk about it. Why should people come down to Plymouth to see it? Well, everybody has the opportunity to learn a little bit of everything, whether it's Toyota that's here or gardening or your homes or clothing. Just about anything. It's an opportunity for people to learn how they can have a softer footprint on the planet. We're taking a look right now with some of the Streets and people arriving and having a good time. What are the hours from Sunday? From ten to five. Okay. So come on out to Plymouth and have some fun. As a matter of fact, in a little while, we're going to see our friends from Bosch and also will have some great organic cooking when we come back. 00:55:26 26. Local 4 News Morning WDIV-TV CH 4 (NBC) Detroit 05/04/2008 08:00 AM - 09:00 AM DMA: 11 Spot Cost: $334 Est. Audience: 55,492 Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard [CC] 00:34:57 In Plymouth, the first Green Street Fair continues today. The Fair runs today from 10:00 A.M.'til five a. Local 4 is a proud sponsor of the event. You can find more information about the Green Street Fair on our web site, click on Detroit. Com. The keyword is Green Street. And if you're looking for a Fair of a different kind. The hope for the ministry is holding a job Fair to help the unemployed and or those looking for a job change. It will have on site workshops. The Fair is tomorrow at the City Temple 7th day church in Detroit. 00:36:25 QuickView video is available for 21 days from airdate. Material supplied by VMS may be used for internal review, analysis, or research only. Any editing, reproduction, publication, rebroadcasting, public showing, public or internet display is forbidden and may violate copyright laws. Any audience data contained in VMS reports are the copyrighted property of Nielsen Media Research, Inc. Media Values are based on the value of 30 seconds of time for TV and 60 seconds of time for Radio as measured by SQAD. (VMS searches the contents of Internet blogs for information that falls within the scope of specific requests. Blogs are uncensored, however, and the coverage that VMS may return after a blog search may contain material that could be considered crude, inappropriate or offensive. Information delivered from a blog search does not represent the views or opinions of VMS.) (c) Copyright 2008 VMS. All rights reserved. 9 27. Morning News Weekend WJBK-TV CH 2 (FOX) Detroit 05/04/2008 08:00 AM - 09:00 AM DMA: 11 Spot Cost: $767 Est. Audience: 127,638 Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard [CC] 00:19:35 We've got a busy first weekend in May. Cinco de Mayo is tomorrow. Plymouth is going Green this weekend. 00:20:41 [CC] 00:20:42 We have the Green Street Fair going on today. If you want to get a little Green in Plymouth. Look, Bosch clean, diesel power. I have to mention this. I've been test driving this weekend, a bmw five series that runs on diesel. Absolutely. And it came right over from Germany. 00:21:37 [CC] 00:22:52 If only 30% of Americans drove diesel, we'd save 1. 4 Million-gallons of oil a day. People want to get more information, you can go onto our website, myfoxDetroit. Com and keep the things Green and happy. That's what we're all about today. We'll be back. All right. I should mention that today's the lastay for the Green Street Fair in Plymouth. All of the details are on your screen for extensive information. There is no better website than myfoxDetroit. com. 00:23:20 [CC] 00:52:56 This is a really great breakfast. This is the chorizo which comes in pork and beef with eggs and then she's just going to scramble it right in there with the meat. How long before that will be ready? Probably take about ten minutes for everything to get cooked really well. What's on the other side? The product is already cooked. Oh, so that's the All Done Version. You know, Whole Foods isn't really an interview I have to do and ask a lot of questions. I have one by my house and I go to it a lot. When you think about eating healthy, organic is the way to go. Sometimes it's a little more expensive, but definitely worth it. You have to shop carefully. Especially when fresh produce is in season. It can be comparablely priced. With a great event like this going on today and we're thinking about going Green, what is Whole Foods doing in addition to organic to kind of get that message out? Well, today, we are selling vegetable wraps, chicken wraps, turkey wraps, we're also making fresh guacamole. You name it, just a variety of other things. We're sampling them and selling them so people can try them and take them home. You know, one of the thing that is you guys do that I love over in your deli section, I love that roast turkey... 00:55:40 28. WWJ Newswatch WWJ-AM 950 (CBS) Detroit 05/04/2008 08:00 AM - 09:00 AM DMA: 11 00:28:00 We have numerous Downtown streets closed in Plymouth for the Green Street Fair, and those will reopen by tomorrow. 00:29:59 QuickView video is available for 21 days from airdate. Material supplied by VMS may be used for internal review, analysis, or research only. Any editing, reproduction, publication, rebroadcasting, public showing, public or internet display is forbidden and may violate copyright laws. Any audience data contained in VMS reports are the copyrighted property of Nielsen Media Research, Inc. Media Values are based on the value of 30 seconds of time for TV and 60 seconds of time for Radio as measured by SQAD. (VMS searches the contents of Internet blogs for information that falls within the scope of specific requests. Blogs are uncensored, however, and the coverage that VMS may return after a blog search may contain material that could be considered crude, inappropriate or offensive. Information delivered from a blog search does not represent the views or opinions of VMS.) (c) Copyright 2008 VMS. All rights reserved. 10 29. Morning News Weekend WJBK-TV CH 2 (FOX) Detroit 05/04/2008 09:00 AM - 10:00 AM DMA: 11 Spot Cost: $789 Est. Audience: 112,765 Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard [CC] 00:18:04 So, listen, there's a lot more to do all over the Metro Detroit area today including the Green Street Fair which is happening in Plymouth. And we're doing a little cooking there earlier, take a look. Steve, how are you? I'm very well, yourself? All right, details on your screen right now, myfoxDetroit. com if you want to check out today's final day for the Green Street Fair. Everybody working hard today to bring you some nice fun not just tomorrow, but every day. 00:21:01 30. WWJ Newswatch WWJ-AM 950 (CBS) Detroit 05/04/2008 09:00 AM - 10:00 AM DMA: 11 00:48:00 In Downtown Plymouth, we have a lot of the Downtown Streets closed for the Green Street Fair which goes for the rest of the weekend. 00:49:59 31. Action News This Morning WXYZ-TV CH 7 (ABC) Detroit 05/04/2008 09:00 AM - 10:00 AM DMA: 11 Spot Cost: $281 Est. Audience: 40,226 Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard [CC] 00:34:45 One local town is spreading an eco-friendly message. We'll tell you what you can find today at the Green Street Fair. 00:34:58 [CC] 00:43:08 And Downtown is going Green this weekend. The Green Street Fair is a combination of non-profit organizations, music, workshops and speakers all joining forces to help visitors learn the benefits of going Green and protecting the environment. Some of today's highlights will include organic cooking, gardening and preventing air pollution in your home. 00:44:19 32. Sunday Action News Midday WXYZ-TV CH 7 (ABC) Detroit 05/04/2008 12:00 PM - 12:30 PM DMA: 11 Spot Cost: $340 Est. Audience: 48,668 Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard [CC] 00:12:31 Downtown Plymouth is going gen this weekend. The Green Street Fair is a combination of non-profit organizations, music, workshops and speakers all joining forces to help visitors learn the benefits of going Green and protecting the environment. Some of this afternoon's highlights will include organic cooking, gardening and preventing air pollution in your home. 00:12:48 QuickView video is available for 21 days from airdate. Material supplied by VMS may be used for internal review, analysis, or research only. Any editing, reproduction, publication, rebroadcasting, public showing, public or internet display is forbidden and may violate copyright laws. Any audience data contained in VMS reports are the copyrighted property of Nielsen Media Research, Inc. Media Values are based on the value of 30 seconds of time for TV and 60 seconds of time for Radio as measured by SQAD. (VMS searches the contents of Internet blogs for information that falls within the scope of specific requests. Blogs are uncensored, however, and the coverage that VMS may return after a blog search may contain material that could be considered crude, inappropriate or offensive. Information delivered from a blog search does not represent the views or opinions of VMS.) (c) Copyright 2008 VMS. All rights reserved. 11