BELGIUM-based company

BVBA
www.allinox.be
Delivering cookware solutions worldwide
BELGIUM-based company
You have a great cookware idea but you
don’t want to rack your brains on questions
such as materials, technical specifications,
certificates, suppliers, prices, packaging, etc.?
We manufacture, stock and distribute your
customized cookware worldwide based on:
✓ Years of experience
✓ Own production & distribution centre
✓ Reliable partners
✓ Wide range of materials
✓ Flexible approach
✓ Category management
Including a full service support before, during and
after production and sales.
BVBA
COMPANY PRESENTATION
BVBA
1949 - BELGIUM
Establishment
of Aluminium
Alva BVBA by
his owner, Mr.
Albert Vandaele.
Building the first
production site.
History
1991
2001
Allinox is founded as commercial entity
for Alva (production)
License agreement was signed between
Allinox and Brabantia, making Allinox
responsible for production, sales,
marketing & distribution of Brabantia
Cookware.
1996 - P.R. OF CHINA
Foundation of
the Xinxing AXA
Stainless Steel
factory
1986
First automatic
machine to slam
sandwich bases,
replacing the
traditional brased
bases.
1990 - 1991
Construction of a new production hall,
with a new workroom for making tools.
Alva makes +/- 10000 pots, 3000 kettles
en 7000 lids a day, implementing latest
technologies.
BVBA
COMPANY PRESENTATION
2000
Allinox buys the German ‘Beka’
Trademark (est.1899). Besides the
trademark, Allinox took over the
German & French offices as well
as the distribution warehouse in
Wittisheim (France).
2004
Since 2004, Allinox has been putting
efforts in the internationalization of the
Beka brand. New distributors are now
operating in most European countries
as well as in Asia, USA and Middle East
regions.
2012
To offer an even better service to all our
worldwide clients the complete handling
was concentrated in a fully renewed and
automated distribution centre in Belgium
in 2012.
BVBA
AXA Xinxing - China (production unit)
Allinox
Beka OEM Production in our own factory AXA
Brabantia
ISO certified
& partnership with other qualified partners
BVBA
COMPANY PRESENTATION
Macy’s 5 star award
BVBA
www.allinox.be
BVBA
COMPANY PRESENTATION
Website
BVBA
Allinox core-business
BEKA BRAND
PRIVATE LABEL PROGRAMS FOR:
(design, manufacturing, marketing & distribution)
CELEBRITY ENDORSEMENT
Marco Pierre White (UK)
(South Africa - 35 stores)
Piet Huysentruyt (Belgium)
(Worldwide - 60 stores)
(The Netherlands - 900 stores)
(UK - 40 stores)
BRABANTIA LICENSE
(The Netherlands - 400+ stores)
(design, manufacturing, marketing
& distribution)
(France - 59 stores)
(USA)
(The Netherlands)
... and many more
BVBA
COMPANY PRESENTATION
Private label for large retailers
BVBA
Manufacturing for worldwide wellknown brands
PRIVATE LABEL FOR LARGE RETAILERS:
(UK - 100 stores)
(South Africa - 200 stores)
(Belgium - 400 stores)
(France)
(Switzerland - 1500 stores)
(TURKEY)
(UK - 300 stores)
(Australia)
(The Netherlands - 240 stores)
(UK - 40 stores)
(France - 126 stores)
(South Africa - 600 stores)
(The Netherlands)
(France)
(Worldwide - 60 stores)
(New Zealand - 90 stores)
(UK - 300 stores)
(France - 135 stores)
(UK - 500 stores)
(New Zealand - 55 stores)
MANUFACTURING FOR WORLDWIDE WELLKNOWN BRANDS:
(USA)
(Germany)
(France)
(Germany)
(France)
(France)
(USA)
... and many more
BVBA
COMPANY PRESENTATION
Brabantia License
BVBA
BVBA
COMPANY PRESENTATION
(Design, manufacturing, marketing & distribution)
Celebrity endorsement - Piet Huysentruyt
BVBA
BVBA
COMPANY PRESENTATION
Piet Huysentruyt (1962) is a Belgian restaurateur, TV chef and the author of a range of bestselling cooking books.
He starred in several popular TV shows, the most famous being SOS Piet, which spawned 5 books. By December
2013, he has sold nearly 2 million copies of his books SOS Piet. In 2013, Piet re-opened his restaurant in the French
Ardeche. Not even 1 year after the opening, he was awarded again with a Michelin star, proving that besides TV
cooking, he still is a first league Chef.
Celebrity endorsement - Marco Pierre White
BVBA
Co-branding with Beka
-8 ranges (stainless steel, aluminum, copper)
-development of all instore POP-materials
BVBA
COMPANY PRESENTATION
Marco Pierre White (1961) is a British celebrity chef, restaurateur and television personality. He is noted for his
contributions to contemporary international cuisine. White has been dubbed the first celebrity chef, the enfant
terrible of the UK restaurant scene and the godfather of modern cooking. White was, at the time, the youngest
chef ever to have been awarded three Michelin stars. He has trained chefs such as Gordon Ramsay and Curtis
Stone.
BEKA Brand = a product for each and everyone!
BVBA
Our greatest asset: a range of products that will impress anyone. Baking and roasting, cooking and blanching, cooking
for parties and special kitchen tools … whatever the cooking technique or occasion, BEKA has a solution. Costconscious students, hobby cooks or true chefs, everybody will find exactly the right tool in the extensive BEKA range.
Whether we are talking about classic frying pans, pots, woks, tajines, stone grills, fondue sets or paella pans: BEKA
created a special cooking instrument harmoniously uniting quality, aesthetics, and state-of-the-art technology.
Depending on the dish to be prepared, BEKA offers cookware in stainless steel, aluminium, eco-hardened aluminium,
cast aluminium, cast iron or 3-ply.
BVBA
COMPANY PRESENTATION