PEPECASTELL REPOR MARIDAJE EN LA FINCA PDF ENG OK

A s e n s o r y e x p erienc e pairing the glam our and exc ellence
o f f o o twear with M editerranean fine f ood
MEDITERRANEAN DELIGHTS:
PEPE CASTELL SHOES & LA
F I N C A R E S TA U R A N T
Mediterranean delights. The perfect name for this very special
and very original campaign. It
sums up perfectly the unusual
and sensitive combination of
women’s footwear design and
gastronomy. And they’re both
Spanish through and through,
but first and foremost, they’re
Mediterranean.
Pepe Castell is a brand engaged
in a constant search for originality but not vulgarity, for pragmatic yet exclusive design, for
shoes that women adore because they capture the female form
in an emotional connection that
seems to defy explanation. A
decidedly Mediterranean footwear tradition, proud to be Spanish.
S U S I D Í A Z A N D L A F IN C A,
M E D I T E R R A N E A N C REATIV ITY.
Susi Díaz is one of the most famous Chefs in
Spain and in the world. Her restaurant, La Finca,
is set in the beautiful Elche countryside in the
region of Valencia and has held a Michelin star
for some time. Her creative endeavour enhances
flavours bathed by the Mediterranean Sea with
masterful originality and a delicate touch.
Cutting-edge cuisine rooted in the virtues of the
products and traditions of her homeland, one of
the most remarkable cradles of popular culinary
wisdom in this multifaceted country.
We asked Susi Díaz to help us with a pairing that
would be the first of its kind, of that we were certain. “Pairing”, the term used in gastronomy for
matching food and wine in each course, each
experience...
We wanted to join together in one shoot all the
glamour and appeal of Pepe Castell footwear, so
authentically Spanish, so decidedly Mediterranean, and the visual and sensory magic of La
Finca menu creations.
We knew it would be a difficult challenge, but we
also knew the result would be delicious, sensual,
attractive and, of course, original.
We hope this visual campaign gives you, the Pepe
Castell woman, the sensations that we’ve tried to
capture in each image, pairing each design with
its own dish, seeking out emotions that awaken
your senses. If we succeed in making you fall in
love with them, albeit briefly, we’ll have achieved
our goal.
Mediterranean Delights, a campaign produced in
partnership with prestig ious Chef Susi Díaz in La
Finca Restaurant (1 Michelin Star) in Elche (province
of Alicante, Spain) in December 2013.
http://www.lafinca.es
Idea, project mana gement and Art Director:
Seis Sombreros Crea tivos/Grupo Antón Comunicación.
htttp://www.g rupoanton.es
Photog ra phy:
Víctor Vilches/La Máquina Visual
http://www.lamaquina visual.com
Photog ra phy Assistant:
Daniel Vilches.
Making Of: Susana Cañizares
We’d like to express our sincere thanks to Chema,
Irene, José María, Susi Díaz and the whole team a t
La Finca Restaurant f or their colla bora tion, their
warm welcome, their kindness and the endless wa ys
in which the y made producing this fea ture a real
pleasure.