2010 | THE RUSSIAN FILM INDUSTRY | Review

Transcription

PUBLISHERS
EDITOR IN CHIEF
Metropolitan E.R.A.
Xenia Leontyeva
Bldg. 10, 5 Nizhniy Susalny lane,
Moscow, 105064 Russia
Phone: +7 (495) 783-76-57
www.planeta-inform.ru
www.kinometro.ru
CONTRIBUTORS
Sergey Averin,
Igor Kalistov,
Eleonora Kolyenen-Ivanova,
Xenia Leontyeva,
Nevafilm Company
Desislava Medkova,
33-2B Korablestroiteley st.,
Hanna Mironenko,
St. Petersburg, 199397 Russia
Svetlana Polikarpova,
Ph.: +7 (812) 449-70-70,
Irina Reger,
fax: +7 (812) 352-69-69
Elizaveta Sezonova,
e-mail: [email protected]
Zinaida Shumova,
www.nevafilm.ru
Kirill Tabachenko
www.digitalcinema.ru
TRANSLATION & PROOFREADING
Eclectic Translations
DESIGN & LAYOUT
Irina Shmidt,
Dmitry Ivlyanov
COVER DESIGN
Kino Husky
ADVERTISING
Konstantin Aleksandrov
PUBLICATION DIRECTORS
Oleg Berezin and Dmitry Litvinov
The Ministry of
Culture of the Russian
Federation
STATE SUPPORT FOR THE FILM INDUSTRY
4
FILM AND TV PRODUCTION:
22
FILMS 22
TV SERIES AND TV FILMS 28
FILM PRODUCTION INFRASTRUCTURE 36
FILM AND TELEVISION DISTRIBUTION MARKETS:
40
THEATRICAL DISTRIBUTION 40
VIDEO DISTRIBUTION
56
VIDEO ON DEMAND 64
TV DISTRIBUTION 68
INTERNET PIRACY 72
THE RUSSIAN FILM FESTIVAL MARKET 74
FILM EDUCATION 86
EXHIBITIONS, CONFERENCES AND FORUMS
90
FILM AND
TV PRODUCTION
STATE
SUPPORT
FOR THE FILM INDUSTRY
Igor Kalistov, Desislava Medkova,
Irina Reger, Xenia Leontyeva
State support for the film industry
The Russian government’s sponsorship of
cinema production and distribution was
reformed in 2010. Federal budget money
allocated for cinema goes through two
channels: the Ministry of Culture of the
Russian Federation, and the Federal Fund
for the Social and Economic Support of
National Cinematography, also known as
the Cinema Fund.
The overall amount of state support (not
including capital investment and money
spent on film education) reached RUB 4.9
billion in 2010 (EUR 122.7 million1), 56%
higher than that of 2009 (RUB 3.16 billion,
or EUR 74.1 million2). Furthermore, in 2011
the total amount of funding going to the
support of cinema decreased to RUB 4.6
billion (EUR 114.8 million3).
The Ministry of Culture of the Russian
Federation
In 2010 the Ministry of Culture allocated
RUB 1.592 million (EUR 39.6 million) for the
domestic production of so-called ‘national
cinema’ i.e. films produced in Russia; this
number was 35% higher in 2009 (RUB
2.445 million, or EUR 55.3 million).
Nevertheless, over the course of the year
635 films were released (including 54 fulllength features, 6 newsreels, 439 documentaries, and 136 animated films) – 14.4%
more than in 2009, when there was a total
of 555 films: 66 full-length features, 12
newsreels, 151 animated films, and 326
documentaries).
In supporting the 54 full-length features
in 2010, the Ministry of Culture spent RUB
819.6 million (EUR 24 million – 51.5% less
than the RUB 1.7 billion (EUR 38.2 million)
spent in 2009). Twenty-three of the films
funded by the Ministry of Culture have
been released in Russia (17 in 2010 and 6
in the first quarter of 2011). According to
data from Booker’s Bulletin, the box office
returns for these films came to RUB 85.4
million (EUR 2.1 million). The Ministry of
Culture’s financial support of Russian cinema
is currently 10 times the box office returns
that the films produced earn in theatres.
1
The average exchange rate used here and throughout for 2010 is RUB 41.22 per EUR.
2
The average exchange rate used here and throughout for 2009 is RUB 44.20 per EUR.
3
The average exchange rate used here and throughout for January 1 to April 20, 2011 is RUB 40.08 per EUR.
4
The division of authority between the Ministry of Culture of the Russian Federation
and the Cinema Fund
Funding source
The Ministry of Culture of the Russian
Federation
Cinema Fund
Methods of financing
– procurement of government contracts
that are part of the 'Culture of Russia
(2006-2011)' federal targeted programme;
– subsidies (since 2010)
– procurement of government contracts
that are funded by portions of the federal
budget earmarked for 'Events supporting
and promoting the advancement of cinema' (not a federal targeted programme);
– subsidies for cinema organizations
(programme began in 2010)
Goal of financing
– the financial support of the production
and distribution of films for children
and young people, the production and
distribution of debut films. artistic and
experimental films, newsreels, documentaries, educational films, and animated
films (subsidies);
– financial support of the promotion of
domestic cinema, including promotion
at international festivals and film markets
(federal targeted programme);
– the purchase of imported films;
– research and experimental studies in the
field of cinema.
– financing and/or the reimbursement of
expenses related to the production, distribution, promotion. and screening of full-length
feature and animated films (programme
starting in 2011) and films from the leading
domestic producers;
– financing the production of films with
socially responsible subject matter;
– the support of film companies that create
films of artistic and cultural significance
for which the theatre audience exceeded 1
million viewers (only in 2010);
– financing and (or) the reimbursement
of expenses relating to the Russian films
appearing at film festivals and film markets
(starting in 2011).
5
FILM AND
TV PRODUCTION
STATE
SUPPORT
State support for cinema, excluding capital investment and expenditures
on film education, millions of roubles (millions of euros*)
Cinema Fund (subsidies)
Ministry of Culture (subsidies)
Ministry of Culture (non-federal targeted programmes)
Ministry of Culture (federal targeted programmes)
4,936.5 (133.9)
4,642.1 (115.8)
2,860.9 (71.1)
3,156.7 (74.1)
2,860.9 (71.4)
850.0 (21.1)
2,227.4 (50.4)
771.0 (19.2)
361.3 (9.0)
929.3 (21.0)
2009
440.3 (11.0)
864.3 (21.5)
569.9 (14.2)
2010
2011
Sources: The Ministry of Culture of the Russian Federation, Cinema Fund
* Using the following average currency exchange rates:
2009 – 44.20 roubles, 2010 – 40.22 roubles, 2011 (01.01. – 20.04.) – 40.08 roubles
The Ministry of Culture spent RUB 52.8
million on the support and promotion
of Russian cinema in distribution in 2010
(EUR 1.3 million), which is 42% less than
in 2009, when the Ministry spent RUB 91
million (EUR 2.1 million).
State support totalling RUB 51.5 million
(EUR 1.3 million) went to the distribution of
23 films, including the children’s comedy
series Eralash and two full-length animated
films. In 2009, there were twice as many –
48 – including two full-length animations
and Eralash. Furthermore, the overall takings
from theatrical distribution of all of these
films4 in 2010 came to RUB 498 million
(EUR 12 million) which means the government’s participation in the distribution of
17 'national films' comes to 8% of their
box office earnings.
4
Not including the data for several films (Vorobey [Sparrow], Vse v poriadke, mama! [Mama, Everything is Fine!], Dom Solntsa [The House of Sun], Chelovek s
bulvara Kaputsinok [A Man from Boulevard des Capucines], and the children’s series Eralash; excluding these films, total state support for cinema came to RUB 41
million (EUR 1 million).
6
TV series and TV films
7
FILM AND
TV PRODUCTION
STATE
SUPPORT
Russian full-length features completed in 2010 with the support
of the Ministry of Culture
… continued
No. Title
(working title)
No. Title
(working title)
Distributor
Release
date
17 The Irony of Love [Ironiia liubvi]
Karoprokat
25.03.10
18 Kadentsii [Cadences]
—
—
Distributor
Release
date
No.
Box office returns
Total
copies from distribution, admissions,
millions
millions
RUB
1
EUR*
A za Oknom Shel Sneg Snow was
Falling Outside the Window]
—
2
Bagi
—
—
never went into distribution
3
Bez muzhchin (Labirint)
[Without men (Labyrinth)]
—
—
—
4
Viski s Molokom [Whisky with Milk] —
—
5
Vorobei [Sparrow]
Gelvars
25.11.10
6
Vse v poriadke, mama!
[Mama, Everything is Fine!]
Profit
10.03.11
7
Gamlet XXI vek [21st Century Hamlet] —
—
8
God Belogo Slona
[The Year of the White Elephant]
—
—
9
Gospital' (Zona miloserdiia)
[Hospital. Place of Mercy]
—
—
10 Den' zveria [Day of the Creature]
—
—
2
n/a
n/a
11 Detiam do 16… [Children Under 17...] Nashe Kino
16.09.10
250
25.05
0.62
0.16
12 Another Sky [Drugoe Nebo]
Metronome
Films
28.10.10
2
0.06
0.001
0.001
13 Living [Zhit’]
Gelvars
09.12.10
24
0.36
0.01
0.002
14 Zolotaia rybka v Gorode N [The
Golden Fish in the City of N]
—
—
15 I ne bylo luchshe brata [No Better
Than My Brother]
—
—
16 Ivanov
Ruscico
10.03.11
8
No.
Box office returns
Total
millions
millions
n/a
19 Kotorogo ne bylo [That Wasn’t There]
20 Krasnyi led. Saga o khantakh
Iugry (Bozh'ia Mater' v krovavykh
snegakh) [Red Ice. The Saga of
Khanti Yugry (The Holy Mother in
Bloody Snow)]
517
RUB
EUR*
120.52
3.00
0.70
10.03.11
n/a
—
—
21 The Legend of Dvid Island
[Legenda ostrova Dvid]
Panorama
15.04.10
22 Letit [It Flies]
—
—
23 Lubov-Morkov [Lovey-Dovey]
20th Century
Fox CIS
03.03.11
1079
238.77
5.96
1.32
24 Moscow, I Love You
[Moskva, ia liubliu tebia]
Central
Partnership
02.09.10
221
35.97
0.89
0.17
25 Na kryuchke! [Hooked!]
Nashe Kino
03.02.11
485
58.91
1.47
0.34
26 Na oshchup [By Touch]
Karoprokat
02.09.10
82
3.40
0.08
0.02
27 Nad Gorodom [Over the City]
—
—
28 Ne obmani (Bol'shaia mechta)
[Don’t Cheat (the Big Dream)]
—
—
29 Nochnoi Taverny Ogonek
—
—
30 Noch' dlinoiu v zhizn' (Zinka) [A
Night That Lasts a Lifetime]
—
—
31 Reverse Motion
[Obratnoe dvizhenie]
Mikhail Kalatozov Fund
17.03.11
82
3.96
0.10
0.06
n/a
9
FILM AND
TV PRODUCTION
STATE
SUPPORT
… continued
… continued
No. Title
(working title)
Distributor
Release
date
32 Odnoklassniki [Classmates]
Nashe Kino
11.03.10
33 Pervyi dom [First Building]
—
—
34 Peremirie [Truce]
Studio Slon
26.08.10
35 Pechorin (Taman')
—
—
36 Posledniaia igra v kukly
[The Last Game of Dolls]
—
—
37 Pokhishchenie (Neznakomka)
[Abduction (of an Unknown Girl)]
—
—
38 Priklyucheniya v Tridesyatom Tsarstve [Adventures in Another World]
Panorama
28.10.10
30
39 Pro lyuboff [About Luff ]
Nashe Kino
30.09.10
317
40 Propavshii bez vesti (Podpiska o
nevyezde) [Gone Without a Trace]
—
—
41 Razlomy [Splits]
—
—
42 Rita (Neplokhie rebiata) [Rita]
—
—
43 Varenie iz Sakury [Sakura Jam]
—
—
44 Slon (Prazdnik, kotoryi vsegda bez
tebia) [Elephant (the Holiday That
You Always Miss)]
—
—
45 Smert v Pensne ili nash Chekhov
[Death Wearing Pince Nez, or Our
Chekhov]
Paradise
01.07.10
46 Tresk [Rumble]
—
—
47 Tri zhenshchiny Dostoevskogo
[Dostoevsky’s Three Women]
—
—
10
No.
Box office returns
Total
millions
millions
31
11
31
RUB
EUR*
2.21
0.05
0.53
0.01
0.01
0.003
0.99
0.02
0.01
38.70
0.96
0.21
1.20
0.03
No. Title
(working title)
Distributor
Release
date
No.
Box office returns
Total
millions
millions
RUB
EUR*
48 Tulpan
STV
18.11.10
1
0.05
0.001
0.0002
49 Burnt by the Sun 2: Exodus
[Utomlennye solntsem 2]
Central
Partnership
22.04.10
1079
217.50
5.41
1.14
50 Ushel i ne vernulsia [Left Forever]
—
—
51 The Devil’s Flower [Tsvetok d'iavola] Karoprokat
16.09.10
52 Iuzhnyi kalendar’
[Southern Calendar]
—
—
53 Ia vas zhdu [I’m Waiting for You]
—
—
54 Yaroslav
20th Century
Fox CIS
14.10.10
TOTAL
475
552
58.79
1.46
0.35
47.21
1.17
0.30
854.17
21.24
4.80
Source: The Ministry of Culture of the Russian Federation, Booker’s Bulletin
* Using the average exchange rate for 2010 – 40.22 RUB
0.01
11
FILM AND
TV PRODUCTION
STATE
SUPPORT
Russian full-length feature films that received support in distribution from the Ministry
of Culture of the Russian Federation in 2010
… continued
No. Title
No. Title
Distributor Disbursement,
millions
RUB
1
Release
date
No.
Box office returns
Total
millions
millions
EUR*
RUB
Distributor Disbursement,
millions
EUR*
RUB
EUR*
Panorama
2.00
0.05
15.04.10
Central
Partnership
1.49
0.04
5.00
17 Silent Souls [Ovsyanki] April MIG
Pictures
EUR*
82
3.96
0.10
0.06
02.09.10
221
35.97
0.89
0.17
0.12
15.04.10
321
73.04
1.82
0.43
1.00
0.02
28.10.10
37
12.64
0.31
0.07
18 One War [Odna voina] Cascade
Film
2.00
0.05
08.04.10
40
1.16
0.03
0.01
n/a
19 Peremirie [Truce]
Studio Slon
1.00
0.02
26.08.10
11
0.53
0.01
0.003
n/a
20 The Last Station
Nashe Kino
[Poslednee voskresenie]
4.00
0.10
11.11.10
12
0.46
0.01
0.003
21 The Phobos [Fobos]
Art Pictures
Media
3.00
0.07
25.03.10
218
17.27
0.43
0.12
Profit
3.00
0.07
08.07.10
51.46
1.28
Karoprokat
5.00
0.12
18.03.10
578
183.80
4.57
1.11
2
Bankrot [Bankrupt]
Panorama
1.50
0.04
19.08.10
37
0.82
0.02
0.01
3
Vzroslaya doch, ili
test na... [The Adult
Daughter]
Paradise
1.50
0.04
15.07.10
174
21.34
0.53
0.12
4
Vorobei [Sparrow]
Gelvars
1.00
0.02
25.11.10
n/a
5
Vse v poriadke,
mama! [Mama,
Everything is Fine!]
16 Hooked 2. Next
Level [Na igre 2. Novyi Karoprokat
uroven']
Profit
1.50
0.04
10.03.11
n/a
6
The Ugly Duckling
[Gadkii utenok]
Argument
Kino
3.00
0.07
16.09.10
7
Eralash, children’s
comedy series
Eralash
3.50
0.09
—
8
Dom Solntsa
[The House of Sun]
Leopolis
1.47
0.04
01.04.10
9
Evropa-Aziya
[Europe-Asia]
Argument
Kino
1.50
0.04
04.02.10
30
1.18
0.03
0.01
10 Zolotoe Sechenie
[The Golden Mean]
Argument
Kino
1.50
0.04
10.06.10
58
2.01
0.05
0.01
11 The Irony of Love
[Ironiia liubvi]
Karoprokat
3.00
0.07
25.03.10
517
120.52
3.00
0.70
Volga
3.00
0.07
01.04.10
105
17.91
0.45
0.09
1.50
0.04
26.08.10
30
0.23
0.01
0.001
12 How I Ended This
Summer [Kak ia
provel etim letom]
0.13
0.04
14 The Legend of Dvid
Island [Legenda
ostrova Dvid]
15 Moscow, I Love You
[Moskva, ia liubliu
tebia]
22 Chelovek s bulvara
Kaputsinok [ A Man
from Boulevard des
Capucines]
TOTAL
13 Kitayskaya babushka Sound-MF
[Chinese Grandma]
12
5.14
No.
Box office returns
Total
millions
millions
RUB
Space Dogs [Belka
i Strelka. Zvezdnye
sobaki]
120
Release
date
n/a
2,591
497.98
12.38
2.95
* Using the average currency exchange rate for 2010 – 40.22 RUB
13
FILM AND
TV PRODUCTION
STATE
SUPPORT
Cinema Fund
In 2010, the Federal Fund for the Social
and Economic Support of National
Cinematography allocated subsidies for
the production of 60 'national films', that
is, films considered Russian products,
of which seven were released over the
course of the past year).
The Fund’s investments were determined
in March 2010 by eight major Russian
production companies:
1) STV (Sergei Selyanov, producer);
2) Direktsia Kino (Anatoly Maksimov,
producer);
3) Tri-Te (Nikita Mikhalkov, Leonid Vereshchagin, producers);
4) Central Partnership (Ruben Dishdishian, Aram Movsesian, Sergei Danielian,
producers);
5) Igor Tolstunov Production Firm (Igor
Tolstunov, producer);
6) Art Pictures (Fyodor Bondarchuk, Dmitri Rudovsky, producers);
7) Bazelevs (Timur Bekmambetov, producer);
8) Rekun Cinema (Ilya Neretin, producer).
The total subsidies that went to these leaders in film production in 2010 came to
14
RUB 2 billion (EUR 49.7 million) with RUB
250 million (EUR 6.2 million) going to each
company. Before the end of 2010, they
spent this government money on the production, distribution, and exhibition of 36
films, of which six were released in 2010.
An additional area of Cinema Fund activity
is in the production of socially significant
films, on which a total of RUB 710.9 million
was allocated in 2010 (EUR 17.7 million).
From March to September 2010, the Cinema Fund received 109 applications from
potentially socially responsible projects, of
which the Fund’s Expert Council selected
33 of these for recommendation. By the end
of the year, the Fund’s board of trustees
chose 17 of these films for production
support totalling RUB 675.9 million (EUR
16.8 million), while two projects were
chosen for distribution support amounting
to RUB 35 million (EUR 0.9 million). One
film was chosen for support both in production and in distribution.
Lastly, in 2010, the Cinema Fund’s budget
came to RUB 150 million (EUR 3.7 million),
allocated for debut film companies with
artistic and cultural significance, with a total
15
FILM AND
TV PRODUCTION
STATE
SUPPORT
Films chosen by the Cinema Fund’s board of trustees as socially responsible,
31 December 2010
Film companies receiving the Cinema Fund’s financial support in 2010
for films with audiences of over 1 million between 2008 and 2009
Name
No. Name
Studio
1
Geograph Globus Propil [Geographer Drank Away His Globe]
Red Arrow
2
Ivan Poddubny
Red Arrow
3
Elena
Non-Stop Production
4
Brest Fortress [Brestskaia krepost]
Central Partnership
5
Svyatitel’ Aleksy [Saint Aleksy]
Orthodox Encyclopedia
6
Proekt Osetiia [Operation: Ossetia]
Glavkino
7
Liubliu i tochka [I Love You. Period.]
Skobelev
8
Tikhaya Zastava [The Quiet Outpost]
Art Media Group, Yukon
9
Gagarin. Pervyi v kosmose [Gagarin. First in Space]
Title
DAGO studio Admiral
Distributor
20th Century
Fox CIS
Release
date
Total
Total disburseadmissions, ments, 2010,
millions
millions
RUB
EUR *
Box office
returns from
distribution,
millions
RUB EUR **
09.10.08
5.4
30.0
0.75
876.15
24.04
Non-Stop
Production
Obitaemyy Ostrov:
Karoprokat
film pervyi
[The Inhabited Island]
01.01.09
3.7
21.6
0.54
644.22
14.58
Non-Stop
Production
Obitaemyy Ostrov:
Central
Skhvatka [The Inhab- Partnership
ited Island 2]
02.04.09
3.8
6.7
0.17
575.27
13.02
Kremlin Films
Real Dakota Lubov-Morkov 2
[Lovey-Dovey 2]
Karoprokat
23.12.08
3.0
30.0
0.75
517.67
14.20
Red Arrow
Central
Partnership
25.12.08
2.9
16.7
0.42
487.55
13.38
Walt Disney
Company
CIS
29.10.09
2.2
15.9
0.40
316.44
7.16
Rok
Walt Disney The Book of Masters
Company
[Kniga Masterov]
CIS
15 Siberia, Monamour
Tundrafilm
Ark film
Taras Bulba
Karoprokat
23.04.09
1.2
19.1
0.47
204.88
4.64
16 Dikoe schast'e [Brutal Fate]
Vtoroe prodiuserskoe pravlenie Sverdlovskoi Film
studios [Second producers’ board, Sverdlovsk studios]
А1 Kino
Video
My iz buduschego
[We Are From the
Future]
Nashe Kino,
Karoprokat
21.02.08
1.3
10.1
0.25
196.98
5.40
23.6
150.0
3.73
10 Vasilisa Kozhina
Russian World Studios
11 Paren iz nashego goroda [Lad from Our Town]
Kinoburo
12 Ohota na krokodilov [Crocodile Hunting]
Eurofilm
13 Kalachi [Kolaches]
Aleksandr Litvinov Production Company
14 Sorok sem’ [Forty-seven]
17 Sokrovishcha ozera Kaban [The Treasure of Lake Kaban]
AnnoDomini
18 Iskuplenie [Redemption]
Kinomir
Hipsters [Stilyagi]
TOTAL
3,819.16 96.41
Source: Booker’s Bulletin
audience of over 1 million viewers in
2008-2009: The Cinema Fund’s board of
trustees decided on a list of eight films,
16
the authors of which received the Fund’s
financial support for the creation of new
'national film'.
** Using the average currency exchange rate from the year of the film’s release: 2008 – RUB 36.44, 2009 – 44.20 RUB
17
FILM AND
TV PRODUCTION
STATE
SUPPORT
Distribution certificates issued
for theatrical release, 2010
Distribution certificates issued
for video release, 2010
Foreign films
Foreign films
Russian films (domestic)
Russian films (domestic)
356
2,452
248
1,919
2,411
781
531
1,630
108
32
18
14
Features
Animation
44
11
Non-feature
(documentary, etc)
Source: The Ministry of Culture of the Russian Federation
The National Film Registry
In 2010, 5,826 distribution certificates were
issued for audiovisual works, including
both film and video. 2,515 of these went
to domestic films (including 122 new films)
and 3,311 went to foreign films (of which
240 went to new films).
18
533
33
312
219
Features
Animation
Non-feature
(documentary, etc)
Source: The Ministry of Culture of the Russian Fede
The majority of foreign films that received
distribution certificates for theatrical or
video market release were films from the
United States, which accounted for more
than 55% of the titles. The next highest
share went to European films (France,
Great Britain, Germany, and so on).
19
FILM AND
TV PRODUCTION
STATE
SUPPORT
Country of origin for foreign theatrical releases receiving
Russian distribution certificates in 2010
Germany
Great Britain
France
9%
11%
Number of Films Certified as 'National Films', 2010
Films from the collection
Films having completed production
5
%
Italy
Films still in production
4
%
Spain
Canada
2
South Korea
6
%
3%
People’s Republic of China
1
%
Sweden
Other (13 countries)
%
2%
1%
55
483
USA
56
%
735
41
603
118
649
96
Features
Documentaries
31
Educational
Country of origin for foreign video releases receiving
Russian distribution certificates in 2010
Great Britain
9%
7%
5
In 2010, 2,955 films were certified as 'national films', meaning they can be considered a domestic product5. Most of these
were feature films and documentaries.
%
Italy
4%
Canada
India
2
Sweden
8%
57%
Animation
France
Germany
124
4%
%
Japan
1
%
Other (38 countries)
Ukraine
1%
USA
2%
There was a significant development in
the area of international cooperation. All
through 2010, much work went into efforts
to join the Eurimages European Support
Fund for the co-production and distribution
of creative cinematographic and audiovisual works, and this hard work paid off in
March 2011. Now Russian producers can
receive financial support from Eurimages
for co-productions with European countries, and distributors and exhibitors can
cofinance Russia’s transition to digital
projection technology.
5
20
It’s worth noting that one film might be certified as a ‘national film’ several
times over before production is completed, as titles change or as different artists
join the project.
21
FILM AND TV PRODUCTION
Svetlana Polikarpova, Irina Reger,
Xenia Leontyeva
FILMS
Most Russian films do not make money
at the box office: only 9 of 46 films pulled
in box office earnings across the CIS (not
counting Ukraine) that exceeded their production budgets. The most popular films
in 2010 were Our Russia: The Balls of Fate
[Nasha Russia. Yaytsa sudby], produced by
TNT and Comedy Club, which earned 11
times its own budget, and the Bazelevsproduced Six Degrees of Celebration [Yolki],
which collected six times its budget in
takings, and Black Lightning [Chernaya
molniya], with earnings 2.5 times higher
than its budget. Other extremely successfulprojects were Kvadrat Studio-produced
What Men Talk About [O chyom govoryat
muzhchiny], which pulled in six times its
budget, and Love in the Big City 2 [Lyubov
v bolshom gorode 2] from Leopolis, which
6
collected four times its budget. Films that
made double their own budget were
Kandaghar, co-produced by Rossiya TV,
Krasnaya Strela Studio, Fawzi Video, Magic
Picture, and Zurbagan Prod., and The
Irony of Love [Ironiya lyubvi], produced by
Interfest and Kazakhfilm.
Meanwhile, A1 Kino Video-produced We
Are from the Future [My iz Budushchego]
and Space Dogs 3D [Belka i Strelka. Zvezdnye sobaki], Russia’s first-ever 3D animated
feature, shot by the Centre of National Film,
these films did not quite break even. It
should also be noted that 2010 saw two
Russian 3D films in distribution. The
second film – the live action feature Dark
World (Temnyy mir), produced by Central
Partnership – came out in addition to the
animation feature on Russia’s screens.
Based on the number of films in distribution
in 2010, the leaders of Russian cinema distribution were Central Partnership with six
releases, STV with four, and Paradise Productions with three. The highest box office
returns in the country belonged to Central
Partnership, Bazelevs, and Comedy Club.
Correlation between the known budgets of 46 films and their
box office receipts in 2010
25
20
Six Degrees of Celebration [Yolki]
Box office receipts (EUR, million)
Russian film production
Action! Magazine calculates that approximately 70 domestic productions were in
Russian distribution in the 2010 calendar
year6. Budgets for Russian productions vary
between RUB 3 million to RUB 1 billion (EUR
75 thousand to EUR 26 million), averaging
out at RUB 124 million (EUR 3.1 million).
Our Russia: The Balls of Fate
[Nasha Russia. Yaytsa sudby]
15
Black Lightning
[Chernaya molniya]
Kandagar
10
What Men Talk About
[O chyom govoryat muzhchiny]
Love in the Big City
[Lyubov v bolshom gorode]
Burnt by the Sun 2: Exodus
[Utomlyonnye solntsem 2]
Back in Time/We Are from the
Future [My iz budushchego]
5
Space Dogs 3D [Belka
The Edge [Kray]
i Strelka. Zvezdnye sobaki]
Brest Fortress
The Irony of Love
[Brestskaya krepost]
[Ironiya lyubvi]
The Priest [Pop]
0
5
The Last Station
10
15
20
25
Budget (EUR, million)
Source: Action!, Booker’s Bulletin
Co-production
Ten co-productions between Russian and
foreign companies were in distribution in
2010. Last year, the most active Russian
producers worked with colleagues from
Germany, France, and Italy.
Budget information is available for 46 of these films.
22
Films
Films
23
Countries participating in co-productions with Russia, by number
of films in Russian distribution in 2010
Italy
Germany
3
5
France
3
8
Other (8 countries)
Russian co-productions in Russian distribution in 2010
Title
Distributor Release
date
Number
of prints
RUB
EUR*
Brest Fortress [Brestskaya
krepost]
The Irony of Love [Ironiya lyubvi]
Central
04.11.10
Partnership
Karoprokat 25.03.10
542
0.76
135.95
3.38
Russia, Belarus
517
0.7
120.52
3
The Last Station
My Widow’s Husband
[Muzh moey vdovy]
The Weather Station
[Pryachsya]
Ten Winters
Nashe Kino 11.11.10
115
0.02
4.06
0.101
Top Film
01.04.10
Distribution
Nashe Kino 15.04.10
122
0.025
3.60
0.089
70
0.015
2.93
0.073
Paradise
25.02.10
6
0.002
0.48
0.012
Russia,
Kazakhstan
Germany, USA,
Great Britain
Russia, Ukraine,
Lithuania
Russia,
Germany
Russia, Italy
Le Concert
Ruscico
21.10.10
4
0.002
0.22
0.005
A Family [Semya]
Karoprokat 25.02.10
19
0.001
0.12
0.003
The Dust of Time
LeopArt
2
0.001
0.07
0.002
Leningrad. The Man Who Sings
[Muzchina, kotory poyot]
KoBura Film 21.01.10
12.08.10
* Using the average currency exchange rate for 2010 RUB 40.22
24
Films
Number
Box Office
of viewers (millions)
(thousands)
No data
Countries
of production
France, Russia,
Italy, Belgium,
Romania
Russia, France,
Germany
Greece,
Italy, Germany,
France, Russia
Russia,
Germany
Films
25
Top 20 Russian production companies, 2010 7
… continued
No. Production
Company
No. Production
Company
1
Central Partnership
Number Number
Box Office Box office Films in distribution in 2010**
of prints of viewers (RUB,
(EUR,
(thousands) millions) millions)*
2,663
5,881.5
1,052.4
26.17
Number Number
Box Office Box office Films in distribution in 2010**
of prints of viewers (RUB,
(EUR,
(thousands) millions) millions)*
1. Tambourine, Drum [Buben, baraban]
2. The End of the World [Schastlivyy konets]
3. Our Russia: The Balls of Fate [Nasha
Russia. Yaytsa sudby]
4. Soundtrack of Passion [Fonogramma
strasti]
5. Dark World [Temnyy mir]
6. Brest Fortress [Brestskaya krepost]
12
Centre of National
Film
578
1114
183.8
4.57
1. Space Dogs 3D
[Belka i Strelka. Zvezdnye sobaki]
13
Rock Films
793
874.8
159.5
3.97
1. The Edge [Kray]
2. Live! [Zhit]
14
Teleshow
769
872.4
159.1
3.96
1. The Edge [Kray]
15
Interfest, Kazakhfilm
517
700.7
120.5
3
1. The Irony of Love [Ironiya lyubvi]
2
Bazelevs Production
2,057
5,444.1
976.7
24.29
1. Black Lightning [Chernaya molniya]
2. Six Degrees of Celebration [Yolki]
16
Profit
932
520.6
92.2
2.29
1. The Alien Girl [Chuzhaya]
2. Pro lyuboff [All About Love]
3
TNT, Comedy Club
1,053
3,943.8
660.8
16.43
1. Our Russia: The Balls of Fate
[Nasha Russia. Yaytsa sudby]
17
Karo Production
340
429.9
73.2
1.82
4
Rekun Cinema
789
2,705.2
453
11.26
1. Pickup [Pikap: sem bez pravil]
2. Detyam do 16... [PG-17]
1. A Family [Semya]
2. Hooked 2. New Level
[Na igre 2. Novyy uroven]
18
Paradise Productions
831
369.8
65.4
1.63
5
Rossiya TV Channel
807
2,692.3
452.7
11.26
1. Kandaghar
2. The Weather Station [Pryachsya]
6
Fawzi Video, Magic
Picture, Zurbagan
Prod.
737
2,676.8
449.7
11.18
1. Kandagar
7
Kvadrat Studio
564
1,824.3
358.8
8.92
1. What Men Talk About
8
Leopolis
868
1,664.9
306.3
7.62
1. Love in the Big City 2
[Lyubov v bolshom gorode]
19
Krasnaya Strela
302
188.6
28.3
0.7
1. Alenushka and Erema’s New Adventures [Novye priklyucheniya Alenushki
i Eremy]
2. Smert v pensne ili nash Chekhov
[Death Wearing a Pince-nez or Our
Chekhov]
3. Vzroslaya doch, ili Test na...
[The Adult Daughter]
4. Compensation (Kompensatsiya)
1. Pickup [Pikap: sem bez pravil]
2. Kandagar
9
Shaman Pictures
892
1,133.7
248.3
6.18
1. Dark World [Temnyy mir]
20
STV film company
450
121.3
21
0.52
10
A1 Kino Video
716
1,445.5
246.7
6.13
1. We Are from the Future 2
[My iz budushchego 2]
11
Tri-Te
1,079
1,136.3
217.5
5.41
1. Burnt by the Sun 2: Exodus
[Utomlyonnye solntsem 2]
7
Companies with more than one release in distribution in 2010, and/or films with total box office receipts of over RUB 100 million in the calendar year; films
produced by several companies.
26
Films
1. The Weather Station [Pryachsya]
2. A Yakuza’s Daughter Never Cries
[Doch Yakudzy]
3. A Stoker [Kochegar]
4. Nosferatu. Uzhas nochi [Nosferatu:
Terror of the Night]
* Using the average currency exchange rate for 2010 - RUB 40.22 per EUR
** 2009 releases are in colour
Films
27
Zinaida Shumova
TV SERIES AND TV FILMS
2010 was a year of positive stability in
the television industry. Russian television
channels increased their orders for series
and film premieres by a third, compared
to 2009. For example, the television channel Rossiya (which traditionally leads the
feature film buying market), along with TNT,
increased their volume of broadcast
premieres by 100%, while the volume of
first-run broadcasts by Channel One and
NTV increased by 50%. CTC Media, which
owns the CTC, DTV, and Domashniy TV
channels, kept volumes at the same levels,
but shifted its buying focus: in 2009, only
CTC, the company’s flagship station,
broadcast series premieres, while 2010 also
saw premieres on the company’s other
channels. The channel TV3 began commissioning series, as did REN TV, which
had virtually halted broad-casting of feature
film premieres over the last two years due
to a change of ownership and changes in
its positioning.
Series producer
The top 12 producers of series premieres
receive approximately 75% of all broadcast
orders. Four out of the five largest companies comprise of major holding companies.
For example, Russian World Studios – the
2010 market leader in television premiere
broadcasts – is part of Sistema, which also
owns oil resources along with other assets.
Swedish company Zodiak Television is
owned by TeleAlliance Media Group,
LEAN-M is part of the Sony Corporation;
and Costafilm belongs to CTC Media
Holding. Their large working capital allows
these companies to develop and diversify
their business, as is particularly the case
with the market leader, Russian World Studios. Star Media is the only independent
company among the top five production
studios. 99% of its business is concentrated in production and sales of television
series and films.
Major series production studios (Russian
World Studios, Star Media, LEAN-M, Amedia
strive to work with a large number
of channels and create both short and
ongoing series.
28
Numbers of series and TV-film premieres broadcast
on ten national television channels in 2010
1,496
Number of series
Number of producers
Number of episodes
763
631
437
255
156,5
93
81
67
57
59
45
37
17
Rossiya
17
Channel One NTV
10
CTC
5
13 10
REN TV
5 4
TNT
38
14
3 3
2 1
Domashniy DTV
4 4
TV 3
6
TV Centre
Sources: television schedules, company data, data gathered from Kino-Teatr.ru
29
Rating of first-run series producers, by volume of broadcasts
on ten national television channels in 2010
Number
of episodes*
Number Clients
of series
Rating of producers of ongoing series (over 26 episodes),
by volume of broadcasts on national television channels in 2010
No.
Company
Share, by number of
broadcast episodes
1
500
13
Channel One, Rossiya, REN
TV, Domashniy
12.8%
2
Star Media
456
13
Rossiya, NTV, CTC
11.7%
3
TeleAlliance Media Group
424
4
Channel One, DTV
10.9%
4
LEAN-M
387
6
Rossiya, CTC, TNT, REN TV
9.9%
5
Costafilm
315
5
CTC, DTV
8.1%
6
Pyramid
138
6
Rossiya, NTV
3.5%
7
DIXI TV
124
4
NTV, REN TV
3.2%
8
Forward Film
112
9
Rossiya, NTV
2.9%
9
Amedia
101
3
Channel One, TV3, REN TV
2.6%
10
Profit
92
3
Channel One
2.4%
11
Telenovella
92
2
Rossiya
2.4%
12
YBW Group
83
3
CTC
2.1%
Other companies (48)
1,070.5
78
OVERALL
3,894.5
149
27.5%
No.
Company
1
TeleAlliance Media Group
395
2
15.9%
2
388
4
15.6%
3
LEAN-M
387
6
15.6%
4
Star Media
315
2
12.7%
5
Costafilm
315
5
12.7%
6
Pyramid
96
2
3.9%
7
Telenovella
92
2
3.7%
8
Amedia
79
1
3.2%
9
Comedy Club Production
70
2
2.8%
10
DIXI TV
64
1
2.6%
283.5
10
11.4%
2,484.5
37
100.0%
Other companies (9)
OVERALL
Number
of episodes*
Number
of series
Share, by number of
broadcast episodes
100.0%
30
31
Rating of producers of short series (4 to 26 episodes),
by volume of broadcasts on national television channels in 2010
No.
Company
1
Star Media
141
11
10.3%
2
112
9
8.2%
3
Forward Film
112
9
8.2%
4
DIXI TV
60
3
4.4%
5
57
4
4.2%
6
Art-Bazar Studio
48
3
3.5%
7
YBW Group
43
2
3.1%
8
Pyramid
42
3
3.1%
9
BFG Media
40
3
2.9%
10
Profit
32
2
2.3%
683
63
49.9%
1,370
112
OVERALL
Number
of episodes*
Number
of series
Share, by number of
broadcast episodes
100.0%
* In the case of companies which produce series with standard 40- to 50-minute episodes, as well as sitcoms
(20-25 minutes), two sitcom episodes were counted as one regular episode. In grouping sitcoms into short and ongoing
projects, a standard number of episodes was taken into account.
32
33
TV-film producers
In 2010, two television channels – Rossiya
and NTV – were the main buyers of TV-film
premieres. Their main competitor, Channel
One, continued to give preference to
domestically produced shows and foreign
films in its weekend schedule. Approximately
50% of all TV-film premieres were produced
by three companies: Russkoe, Star Media,
and 3X Media Group. Unlike series producers, TV-film producers often work exclusively with one buyer. It is also of note that
this production sector is less consolidated:
54 of 101 episodes (overall number of TVfilm episode premieres) were produced by
28 companies.
Rating of producers of TV-film premieres (1-2 episodes),
by volume of broadcasts on six national television channels in 2010
No.
Company
Number
of episodes
Number
of titles
Clients
Share, by number of
broadcast episodes
1
Russkoe
18
12
Rossiya
17.8%
2
Star-Media
16
15
Rossiya, NTV, TV Centre
15.8%
3
3X Media Group
13
13
NTV
12.9%
4
Rekun Cinema
6
5
Rossiya
5.9%
5
Novaya Studio
5
4
Rossiya
5.0%
6
Gamma Production
4
4
NTV
4.0%
7
Weit Media
4
2
Rossiya
4.0%
35
27
Channel One, Rossiya, NTV,
REN TV, TV Centre, TV3
34.7%
101
82
OVERALL
100.0%
34
35
Range of services provided by film studios and leading service companies
Sergey Averin
Mosfilm has a firm grip at the top of the
market (both in terms of sound stage size
and the variety of services offered). Its 15
sound stages, ranging from 200 m2 to
1,800 m2 and totalling nearly 12 hectares,
include two chroma key studios and three
location sets, and even a custom-built
Church set measuring 120 m2. Media City
occupies second place, with recently built
sound stages putting its total number on
a par with Mosfilm. The studio focuses
its activity on sound stages ranging from
400 m2 to 800 m2, and owns one location
lot. With 11 sound stages, most of them
small, My Studio has the third largest total
Based on the range of services provided,
in addition to state-run studios (Gorky Film
Studio, Lenfilm, Sverdlovsk Film Studio,
the Centre of National Film, St. Petersburg
Documentary Film Studio), the top ten
leaders in the sector include the privately
owned Russian World Studios, Television
Creative Association, and Media City.
At the same time, all service companies
are privately owned. First place among
them belongs to Izarus-Film, which offers
services at the filming and post-production stages.
The majority of Russian film production
facilities offer their services to outside companies. In 2010, the only companies that
produced their own projects were Russian
World Studios, Media City, Lenfilm – with
6 to 12 projects each – and Television
Creative Association, Izarus-Film, and the
Centre of National Film, each with one film.
Telecine
Digital mastering,
DCP, KDM
No. Film studios and service companies
1 Mosfilm 2 Gorky Film Studio
3 Lenfilm
4 Russian World Studios (St. Petersburg)
5 Television Creative Association (TV-Film)
6 Sverdlovsk Film Studio
7 Centre of National Film
8 St. Petersburg Documentary Film Studio
9 Russian World Studios (Moscow)
10 Media City
11 Yugra-Film
12 Izarus-Film
13 Telemost
14 Territoriya Kino
15 Salamander
16 Lennauchfilm
17 Way Film
18 Cinelab
19 Rentacam
20 Magic Film
21 Donskaya 32 (Pavilion Production)
22 Bogdan i Brigada
23 BS Graphics Production
24 X-ray
25 IMT Group
26 Kinofabrika No.2
27 AST
28 Cinelex
29 Cinemateka
30 Nevafilm (Moscow, St. Petersburg)
31 Central Productions International Group
32 TeleCity
33 My Studio
Film printing
Computer graphics
Film editing
Recording studio
Props
Set design
Transport
Light
Sound
Film processing
sound stage area. Each of the three leaders in the sector owns more than 10 hectares of sound stage area, while other film
studios own less than 6 hectares each.
Operating equipment
Russia’s film production capacities in 2010
grew to include more than 100 sound
stages with a total area of 83,000 m2. Fewer
than ten location sets belong to film
studios, as many as chroma key studios
(both fixed and collapsible). Virtually all
film studios also offer camera, sound, and
lighting rentals, along with a selection of
sets, costumes, and props. Service companies, on the other hand, focus on providing services in one area of film production
only: the post-production stage.
Stages
FILM PRODUCTION INFRASTRUCTURE
Cameras
Production stage
Post-production stage
Total number
of services
15
13
12
12
11
10
10
10
9
8
8
8
7
7
7
6
6
5
5
4
4
4
3
3
3
2
2
2
2
2
2
1
1
Sources: сompany data, open source publication
36
Film production infrastructure
37
Film studios and service companies rated by total number of projects in 2010
Film studios and service companies rated by total number of projects in 2010
169
144
External projects
In-house projects
51
45
36 33
21
2
3
4
5
6
7
140
144
138
Features
Series
51
40
45
29
16
14
12
9
1
19
169
1. Mosfilm
2. Cinelab
3. Rentacam
4. Media City
5. Russian World Studios (SPb)
6. Nevafilm (SPb, Moscow)
7. Bogdan I Brigada
8. Lenfilm
9. Cinelex
10. Russian World Studios (Moscow)
11. Gorky Film Studio
12. Television Creative Association
13. Izarus-Film
14. Centre of National film
15. Donskaya 32 (Pavilion Production)
8
13
8
6
9
7
10
5
11
3 2 1 3 2
1
12
13
1
14
1
15
2
19
16
11
6
1
9 33
36
8
25
3
4
5
6
7
8
9
14
8
Sources: company data, open source publications
In addition, when it comes to specializing
in series or feature film production, the
market is sharply divided along production
capacity lines: companies such as Mosfilm,
Cinelab, Rentcam, Nevafilm, Cineflex, Gorky
Film Studio, and the Centre of National
Film focus on feature films, while the main
focus of the remaining companies is on
television series.
38
Construction of new film studios has
increased in Russia in recent years. In 2010,
most attention was focused on four such
projects: Glav-kino in the Moscow Region,
Telefabrika and Lenfilm XXI in St. Petersburg,
and the animation studio at Mosfilm. Since
construction of Glav-kino was announced
in 2008, the press has reported that the project has been put on hold, and that the studio lost one of its co-founders – VTB Bank.
However, if the project’s creative directors
13
6
8
1
9
10
7
5
6
11
3
12
3
13
1
1
14
15
Sources: company data, open source publications
Fyodor Bondarchuk and Konstantin Ernst
are to be believed, construction is moving
forward, and is scheduled for completion by
early 2012. Construction of the Telefabrika
film studio on Vasilievsky Island has been
temporarily suspended. The stumbling
block in this instance is the historical significance of the site staked out by developers. However, construction on the Lenfilm
XXI studio is scheduled to begin in St.
Petersburg in the summer of 2011. Its main
feature will be the planned 2000 m2 sound
stage (the largest in Europe) equipped
with a water tank. In addition, Russia will
gain a new animation studio, Angel Anima.
The project is currently spearheaded by director and producer Aleksandr Atanesyan,
director of the Angel Film studio located
on the territory of Mosfilm.
39
TV PRODUCTION
STATEAND
SUPPORT
FOR THE
FILM INDUSTRY
FILM
TELEVISION
DISTRIBUTION
MARKETS
Xenia Leontyeva,
Eleonora Kolyenen-Ivanova
Theatrical distribution
Once Russia’s construction crisis abated and
new shopping malls began to go into commission again at something approaching
their pre-crisis rate, the Russian film exhibition market began to show significant
growth. Digital technologies remain the
driving force behind Russia’s film exhibition
and cinema distribution markets. 2010 was
the year Russian distributors fully adapted
to the digital format. Forty four percent of
releases in 2010 – a quarter of all prints in
Russian cinemas that year – were digital.
A further boost came with the augmentation of the repertoires of digital screens
with the addition of alternative content
films from independent producers.
Modern cinemas in Russia
Cinemas
Screens
of which cinemas with digital screens
2,436
of which digital screens
2,133
Cinemas
As at 31 December 2010, Russia had 2,436
modern screens in 868 cinemas, an average
of 2.8 screens per cinema. The modern
cinema market’s annual growth averaged
14.2% in 2010. More than 60% of Russia’s
modern cinemas (close to 40% of Russian
screens) are equipped for digital projection. Major players in the sector are large
cinema chains bolstered by support from
the major studios, and small, independent
cinemas vying for first-run theatre status.
There are now 942 digital screens in 530
cinemas, and 938 of these can project 3D.
2010 was also the year IMAX entered the
Russian market. Last summer the IMAX
Corporation announced several major deals
at once, signing agreements with the
Monitor cinema chain (for one screen in
2011), Formula Kino (two screens in 20102011), and Cinema Park (14 screens by 2012).
Eight more screens were added in March
2011, scheduled to be ready by 2013. By
the end of 2013, the country is expected
to have about 35 IMAX screens.
IMAX screens in Russia
35
IMAX screens
1,897
of which digital IMAX screens
1,570
30
942
868
1,327
803
22
760
685
627
12
271
3
2006
28
3
2007
32
71
2008
348
530
4
81
2010
Source: Nevafilm Research
40
2
1
2009
2006
3
2007
2008
11
1
2009
2010
2011F
2012F
2013F
41
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There was little change among the top
five Russian film exhibitors. Karo Film, Cinema Park, Kinomax, and Kronverk Cinema
held on to the top four spots, while the
Luxor chain took fifth, squeezing KinoStar
out of the top five. Overall, the top ten
major cinema chains own 38.8% of the
country’s modern screens and 40% of the
country’s digital screens. The upgrade to
digital was the first priority for each and
every leader of the Russian film exhibition
market in 2010.
Top 10 largest cinema chain operators in Russia,
as at 31 December 2010 (including franchises and repertory cinemas)
Rank
Rank Cinema
in 2010 in 2009 operator
Cinemas Screens Cinemas
with
digital
screens
Digital Percentage Percentage
screens of cinemas of digital
with digital screens in
the chain
screens
Head Office
Market
share by
number
of screens
1
1
Karo Film
33
170
30
60
90.9%
35.3%
7.0%
Moscow
2
2
Cinema Park
19
160
19
74
100.0%
46.3%
6.6%
Moscow
3
3
Kinomax
25
112
19
24
76.0%
21.4%
4.6%
Moscow
4
4
Kronverk
Cinema
16
105
12
28
75.0%
26.7%
4.3%
St. Petersburg
5
6
Luxor
18
97
18
44
100.0%
45.4%
4.0%
Moscow
6
5
KinoStar
6
75
6
57
100.0%
76.0%
3.1%
Moscow
7
7
Formula Kino
12
72
12
41
100.0%
56.9%
3.0%
Moscow
8
8
Premier-Zal
40
55
18
19
45.0%
34.5%
2.3%
Yekaterinburg
9
9
Paradise
9
50
9
21
100.0%
42.0%
2.1%
Moscow
10
12
Cinema Star
9
47
8
12
88.9%
25.5%
1.9%
Moscow
Total for these
cinema operators
187
943
151
380
80.7%
40.3%
38.7%
Total in Russia
868
2436
530
942
61.1%
38.7%
100.0%
42
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Film distribution
During the 2010 calendar year (from 31
December 2009 to 29 December 2010),
400 new releases went into Russian distribution. Distributors released 164 films in
digital format, 45 of them exclusively in
digital. This means digital releases controlled
41% of Russia’s market. The number of
releases in last year’s popular 3D format
reached 31. Thirteen of these were released
exclusively in 3D, and 11 played on IMAX
screens.
Further proof that Russia’s distributors have
adapted to the new format is the fact that
last year, over a quarter (26%) of prints in
CIS distribution (excluding Ukraine) were
digital copies, up from less than 7% in 2009.
Central Partnership (including its art house
subsidiary, CP Classic) took the lead in CIS
totals for 2010. The company, which represents Paramount on the CIS market, took
home nearly a third of Russian box office
returns. Walt Disney Studios Sony Pictures
Releasing took second place with 20% of
the market. Karo (whose Karo Premier is
the official representative of Warner
Brothers, and whose Karoprokat focuses
primarily on domestic productions) came
in third with 15%, and 20th Century Fox
CIS comes in fourth with 13.5% of the box
office. Together, the top ten CIS distributors
pulled in more than 95% of 2010 box office
returns, while the remaining 29 companies
earned less than 5%.
Number of films and prints in Russian distribution in 2010
Films
Films in distribution
456
89,105
400
85,972
New digital releases
164
22,005
Only digital
45
4,871
3D releases
31
12,392
IMAX releases
11
61
Total films in New
Prints
distribution releases
Admissions, 2010 Box office Market share
millions
receipts, million by box office
RUB
EUR*
1
Central Partnership / CP
Classic
43
39
20,785
45.32
8,732.2
217.1
27.4
2
Walt Disney Studios,
Sony Pictures Releasing
29
26
12,287
32.49
6,347.0
157.8
19.9%
3
Karo Premier / Karoprokat
27
25
12,181
25.05
4,848.0
120.6
15.2%
4
20th Century Fox CIS
20
18
11,509
19.90
4,286.5
106.6
13.5%
5
Universal Pictures
International
14
14
6,185
10.84
1,956.6
48.7
6.1%
6
West
14
12
3,424
8.65
1,520.5
37.8
4.8%
7
Paradise
24
23
5,518
5.89
1,123.6
27.9
3.5%
8
Cascade Film
17
15
2,918
3.51
693.8
17.3
2.2%
9
Leopolis
5
5
1,856
2.64
481.9
12.0
1.5%
10
Luxor
15
14
2,956
2.401
440.3
12.0
1.4%
Total for these distributors
208
191
79,619
156,685
30,430.3 757.7
95.5%
Total in CIS
(excluding Ukraine)
456
400
89,105
164,786
31,860.5 792.2
100.0%
No. Distributor
Number of prints
New releases
44
Top 10 Russian distributors in 2010 (31 December 2009 – 29 December 2010)
When it comes to the showing of foreign
films in the CIS, the market is dominated by
titles from the USA and Europe (including
European films financed by Hollywood
studios), which account for 35-44% of
releases. A large share – around 70% –
of film distribution revenue goes to North
American films. Russian films accounted
for 16% of overall box office figures. European films garnered only 5% of Russian box
office receipts in 2010.
45
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Box office returns for films in Russian distribution, by country of production, 2010
Number of releases in Russian distribution,
by country of production, 2010
North America
Europe
4.6%
79.0%
Others
0.1%
Europe
34.8%
Average ticket prices soared in 2010,
increasing by 15% in rouble terms (26% in
euro), with the average ticket price reaching RUB 193 (EUR 4.8). The main reason
for this drastic growth in ticket prices was
the increasing number of 3D screenings.
2010 saw 3D rise due to the broadening
reach of the digital cinema network and
an increase in the number of digital 3D
releases.
Others
4.3%
Attendance and box office returns in the CIS (except Ukraine) 2007-2010
16.3%
Russia
43.5%
17.5
%
Russia
North America
Attendance, millions
Box office, RUB, billions
792.24
Box office, EUR, millions*
554.79
Among European productions, French films
enjoy particular success in Russia. France
leads in the number of films in CIS distribution (40 releases in 2010), as well as in box
office returns (RUB 468.6 million, or EUR
11.7 million8). Germany takes second place
in the number of European films in Russian
distribution with 33 releases, followed by
Great Britain with 24, and Italy and Spain
round out the European top five with 14
each. In terms of box office returns, aside
from French films, box office leaders include
Great Britain (total box office earnings –
RUB 354.2 million, or EUR 8.8 million),
Germany (RUB 276 million, or EUR 6.9
million), Italy (RUB 117 million, or EUR 2.9
million), and Belgium (RUB 75 million, or
EUR 1.9 million).
542.73
432.98
164.8
142.5
Booker’s Bulletin estimates total box office
receipts for the CIS countries (excluding
Ukraine) in the 2010 calendar year to be
RUB 31.9 billion (EUR 792.2 million). The
number of cinema tickets sold in the
Russian Federation was estimated at RUB
164.8 billion – 15.6% more than in 2009.
135.4
112.9
2007
2008
31.9
24.0
20.2
15.2
2009
2010
2007 – RUB 35.03, 2008 – RUB 36.45, 2009 – RUB 44.20, 2010 – RUB 40.22
8
The exchange rate used here and throughout is the average exchange rate for
2010, RUB 41.22 per EUR 1.
46
47
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Average ticket price in the CIS (excluding Ukraine) 2007-2010
3D cinema in Russia continues to go strong.
According to Booker’s Bulletin, the same titles
collect 2.7 times higher box office returns
from one digital screen in 3D format than
from a regular screen (except Avatar, the 3D
box office for which was 2.4 times higher).
Average ticket price, EUR*
Average ticket price, RUB
Seven of the ten highest-grossing films
of 2010 were released in 3D: Avatar, Shrek
Forever After, Alice in Wonderland, Clash
of the Titans, Tangled, How to Train Your
Dragon, and Megamind.
2007 – RUB 35.03, 2008 – RUB 36.45, 2009 – RUB 44.20, 2010 – RUB 40.22
193.35
Russian box office returns per screen for 3D releases in 2010
8.1
147.3
Box office returns per 3D screen, thousands of EUR
168.32
Difference between 3D box office and 2D box office, per
screen, in multiples
149.31
4.10
3.81
3.7
48
3.7
2.9
1.5
7.5
Tangled
1.6
4.0
Animals United
6.0
MegaMind
10.5
2.5
2.0
11.9
Winx Club
7.8
Dark World 3D
Shrek Forever After
5.8
2.3
2.1
2.2
The Owls of Ga’Hoole 3D
6.8
2.2
Resident Evil: Afterlife
2.0
13.2
3.4
Clash of the Titans
Space Dogs
How to Train Your Dragon 3D
2010
Avatar
2009
Alice In Wonderland
2008
1,9
1.8
8.9
4.6
The Chronicles
of Narnia:
Tron: Legacy
2.6
2.6
1.7 16.9
4.3
2007
2.7
Cats and Dogs:
Revenge of Kitty Galore 3D
22.2
3.3
39.5
39.0
Step Up 3D
3.3
Despicable Me in 3D
3.3
The Last Airbender
3.84
Toy Story 3
134.37
4.81
49
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Top 50 films in CIS distribution in 2010 (31 December 2009 – 29 December 2010)
No.
Title
Distributor
Prints*
Release date
Total Digital 3D
Box office returns (RUB million)
Box office returns (EUR million)**
For the 2010
calendar year
Admissions, millions
For the entire
distribution
period
For the 2010
calendar year
For the entire
distribution
period
For the 2010
calendar year
For the entire
distribution
period
1
Avatar
17.12.09
1,641
684
8.02
14.04
2,171.6
3,585.7
54.0
86.0
2
Shrek Forever After
Central Partnership
20.05.10
1,250
495
7.83
7.83
1,579.5
1,579.5
39.3
39.3
3
Alice in Wonderland
Walt Disney Studios
04.03.10
736
426
5.24
5.24
1,253.5
1,253.5
31.2
31.2
4
The Twilight Saga: Eclipse
West
30.06.10
1,085
359
5.05
5.05
823.4
823.4
20.5
20.5
5
Harry Potter And The Deathly Hallows: Part I
Karo Premier
19.11.10
1,134
371
4.34
4.34
798.6
798.7
19.9
19.9
6
Clash of the Titans
Karo Premier
08.04.10
921
491
3.17
3.17
729.6
729.6
18.1
18.1
7
Tangled
Walt Disney Studios
25.11.10
836
616
3.33
3.44
708.9
728.8
17.6
18.1
8
How to Train Your Dragon
Central Partnership
18.03.10
819
399
3.35
3.35
686.9
686.9
17.1
17.1
9
Megamind
Central Partnership
28.10.10
943
648
3.30
3.30
676.6
676.7
16.8
16.8
10
Prince Of Persia: The Sands Of Time
Walt Disney Studios
27.05.10
910
156
3.97
3.97
667.6
667.6
16.6
16.6
11
Nasha Russia. Yaytsa sudby
[Our Russia: The Balls of Fate]
Central Partnership
21.01.10
1,053
98
3.94
3.94
660.8
660.8
16.4
16.4
12
Inception
Karo Premier
22.07.10
895
182
3.42
3.42
660.5
660.5
16.4
16.4
13
Resident Evil 3D: Afterlife
Walt Disney Studios
10.09.10
873
660
2.51
2.51
611.8
611.8
15.2
15.2
14
The Last Airbender
Central Partnership
08.07.10
870
520
2.69
2.69
567.3
567.3
14.1
14.1
15
The Chronicles Of Narnia:
The Voyage Of The Dawn Treader
03.12.10
1,284
743
2.56
2.77
562.5
600.1
14.0
14.9
16
Black Lightning [Chernaya molniya]
Universal Pictures International
31.12.09
1,082
83
3.14
3.35
551.5
595.3
13.7
14.7
50
51
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TELEVISION
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… continued
No.
Title
Distributor
Release date
Prints*
Total Digital 3D
For the 2010
calendar year
For the entire
distribution
period
For the 2010
calendar year
For the entire
distribution
period
For the 2010
calendar year
For the entire
distribution
period
17
Sherlock Holmes
Karo Premier
31.12.09
808
55
2.49
2.49
500.9
500.9
12.5
12.5
18
Kandagar
Central Partnership
04.02.10
737
52
2.68
2.68
449.7
449.7
11.2
11.2
19
Iron Man 2
Central Partnership
29.04.10
915
179
2.41
2.41
431.9
431.9
10.7
10.7
20
The Expendables
Central Partnership
12.08.10
855
2.35
2.35
425.6
425.6
10.6
10.6
21
Six Degrees of Celebration [Yolki]
Bazelevs
16.12.10
975
209
2.30
3.74
425.2
700.9
10.6
17.5
22
The Sorcerer's Apprentice
Walt Disney Studios
15.07.10
873
203
2.51
2.51
415.7
415.7
10.3
10.3
23
Step Up 3D
West
12.08.10
645
434
1.83
1.83
371.3
371.3
9.2
9.2
24
What Men Talk About
Central Partnership
04.03.10
564
1.82
1.82
358.8
358.8
8.9
8.9
25
Robin Hood
12.05.10
931
130
1.93
1.93
356.3
356.3
8.9
8.9
26
Despicable Me
08.07.10
772
460
1.89
1.89
346.1
346.1
8.6
8.6
27
Salt
Walt Disney Studios
29.07.10
704
223
1.78
1.78
324.8
324.8
8.1
8.1
28
Love in the Big City 2
Leopolis
25.02.10
868
66
1.66
1.66
306.3
306.3
7.6
7.6
29
Piranha 3D
Central Partnership
26.08.10
591
591
1.16
1.16
290.2
290.2
7.2
7.2
30
Skyline
Central Partnership
11.11.10
891
330
1.60
1.60
287.7
287.8
7.2
7.2
31
Guardians Of Ga’Hoole 3D
Karo Premier
30.09.10
667
490
1.19
1.19
267.5
267.5
6.7
6.7
32
Dark World [Temnyy mir]
Central Partnership
07.10.10
892
628
1.13
1.13
248.3
248.3
6.2
6.2
52
53
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… continued
No.
Title
Distributor
Release date
Prints*
Total Digital 3D
33
We Are from the Future 2 [My iz budushchego 2] Central Partnership
For the 2010
calendar year
For the entire
distribution
period
For the 2010
calendar year
For the entire
distribution
period
For the 2010
calendar year
For the entire
distribution
period
18.02.10
716
62
1.45
1.45
246.7
246.7
6.1
6.1
992
673
0.93
2.39
245.5
649.6
6.1
16.2
34
Tron: Legacy
Walt Disney Studios Sony Pictures
23.12.10
Releasing
35
Knight & Day
24.06.10
951
102
1.34
1.34
242.3
242.3
6.0
6.0
36
Due Date
Karo Premier
04.11.10
543
82
1.18
1.18
230.1
230.1
5.7
5.7
37
Percy Jackson And The Olympians:
The Lightning Thief
11.02.10
843
190
1.47
1.47
229.9
229.9
5.7
5.7
38
Red
Paradise
14.10.10
608
100
1.14
1.14
226.2
226.2
5.6
5.6
39
Legion
Walt Disney Studios
28.01.10
602
108
1.31
1.31
223.2
223.2
5.5
5.5
40
Sex And The City 2
Karo Premier
03.06.10
658
100
1.12
1.12
221.5
221.5
5.5
5.5
41
Burnt By The Sun 2 [Utomlyonnye solntsem 2]
Central Partnership
22.04.10
1079
177
1.14
1.14
217.5
217.5
5.4
5.4
42
Toy Story 3 in 3D
Walt Disney Studios
17.06.10
714
525
1.15
1.15
206.1
206.1
5.1
5.1
43
Predators
08.07.10
704
64
1.20
1.20
201.6
201.6
5.0
5.0
44
Cats And Dogs: Revenge Of Kitty Galore
Karo Premier
29.07.10
685
431
1.07
1.07
195.9
195.9
4.9
4.9
45
Grown Ups
Walt Disney Studios
05.08.10
432
191
1.09
1.09
195.4
195.4
4.9
4.9
46
The Bounty Hunter
Walt Disney Studios
18.03.10
445
38
1.01
1.01
186.3
186.3
4.6
4.6
47
Space Dogs 3D [Belka i Strelka. Zvezdnye sobaki] Karoprokat
18.03.10
578
249
1.11
1.11
183.8
183.8
4.6
4.6
48
A Nightmare On Elm Street
Karo Premier
06.05.10
527
77
1.01
1.01
174.7
174.7
4.3
4.3
49
Paranormal Activity 2
Central Partnership
21.10.10
413
68
1.01
1.01
169.8
169.8
4.2
4.2
50
Saw VII
Cascade Film
28.10.10
411
328
0.67
0.67
165.1
165.1
4.1
4.1
* Based on the maximum number of prints in distribution at any one time
54
** Using the average exchange rate for 2010 – 40.22 RUB
55
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Xenia Leontyeva, Eleonora Kolyenen-Ivanova,
Kirill Tabachenko
Video distribution
After the DVD market saw a drop in sales
volumes in 2009, 2010 saw a period of
recovery, with 5.1% market growth. At the
same time, the Russian market is gaining
momentum in a new media sector –
Blu-ray disks (BD). Unfortunately, Russian
market researchers have yet to start tracking BD sales. This video market segment
can only be assessed using estimates
from Screen Digest data, which show that
BD consumption in Russia was likely to
double in 2010, accounting for 1.9% of all
DVD sales.
The post-crisis recovery is also manifesting
itself in the number of releases from Russian
video distributors. Analyses of video release
catalogues conducted by Videomagazine
and Video Market Bulletin show that in 2010,
their number grew by 37% (after falling by
16% in the previous year), while the number
of Blu-ray releases grew by 98%.
Russia’s licensed video market sales volume (million copies) in 2006-2010
DVD
BD
0.219
1.519
0.750
0.025
83.8
76.4
80.3
0
67.4
41.7
2006
2007
2008
2009
2010
Source: Videomagazine, Screen Digest
56
Video distribution
Video distribution
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The clear market leader in 2010 was Avatar
(regular and collector’s editions released in
both DVD and BD formats). The top-ten list
of most popular DVD titles in Russia9 included primarily new offerings released on
video after 2009-2010 cinema distribution.
The only exception is the animated series
Masha and the Bear [Masha i Medved].
Leaders in the Blu-ray release sector10 not
only include the latest cinema releases, but
also films from back catalogues (Braveheart,
Gladiator, Fight Club) and documentaries
(Oceans and Planet Earth). It should also be
noted that the top five BD leaders include
The Expendables and Oceans, which were
positioned as DVD releases and included
BD as a bonus (unlike Avatar, where the main
disk was in Blu-ray format, and the DVD disk
came as an extra) – prices for these releases
reflected the differences in their formats.
Number of licensed DVD and Blu-ray releases in Russia (2006-2010)
DVD releases
342
BD releases
Top 10 licensed DVD titles by sales in Russia (2010)
No. Title
Theatrical Country
release year of production
DVD distributor in Russia
1
Avatar
2009
USA, UK
2
Twilight Saga: New Moon
2009
USA
West Video
3
22 Bullets
2010
France
Starline/Novy Disk
4
2012
2009
USA, Canada
VideoServis/Sony Pictures
5
What Men Talk About
2010
Russia
Misteriya Zvuka
6
Masha and the Bear: First Contact
[Masha i Medved: Pervaya Vstrecha]
—
Russia
Misteriya Zvuka
7
Kandagar
2010
Russia
Flagman Trade
8
Sherlock Holmes
2009
USA, Germany
Universal Pictures Russia
9
Inglourious Basterds
2009
USA, Germany
10
Alice in Wonderland
2010
USA
Walt Disney Company CIS
94
Source: Videomagazine, Nevafilm Research
174
0
2,176
1,588
1,498
1,580
2006
1,899
20
2007
2008
2009
2010
According to Videomagazine, which rates
distributors based on their share of the
total volume of weekly DVD sales in Russia,
in 2010 Universal Pictures Russia maintained
its market lead for the fifth year in a row,
while its traditional competitor, CP Digital,
fell from second to fifth place. The situation
may change this year however. On January
01, 2011, the Russian leader lost distribution
rights to Warner Bros. films, which passed
into the hands of CP Digital, placing the
company among the official Russian distributors of Hollywood majors.
Source: Informkino, Videomagazine, Video Market Bulletin, Nevafilm Research
9
Ratings compiled by Videomagazine on the basis of individual sales ratings provided by large retail chains
10
Ratings compiled on the basis of individual sales ratings provided by five retail chains and two wholesale companies (video distributors)
58
Video distribution
Video distribution
59
TV PRODUCTION
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FILM
TELEVISION
DISTRIBUTION
MARKETS
Top-10 licensed BD titles by sales in Russia (2010)
No. Title
Theatrical
release year
Country
of production
DVD distributor in Russia
1
Avatar (BD+DVD)
2009
USA, UK
2
The Expendables (DVD+BD)
2010
USA
Novy Disk
3
Braveheart
1995
USA
4
Oceans (DVD+BD)
2010
France, Spain,
Switzerland
Novy Disk
5
2012
2009
USA, Canada
VideoService/Sony Pictures
6
Sherlock Holmes
2009
USA, Germany
7
Gladiator
2000
USA, UK
8
Alice In Wonderland
2010
USA
9
Fight Club
2000
USA, Germany
10
Planet Earth (BBC series, 4BD)
—
UK
Soyuz Video
Source: Video Market Bulletin, Nevafilm Research
Top 10 DVD distributors by retail volume
Rank in 2010 Rank in 2009 Distributor
1
1
2
4
3
3
VideoService
4
—
Novy Disk
5
2
CP Digital
6
9
Misteriya Zvuka
7
6
8
7
West Video
9
10
Soyuz Video
10
5
Flagman Trade
Source: Videomagazine
60
Video distribution
Video distribution
61
TV PRODUCTION
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SUPPORT
FOR THE
FILM INDUSTRY
FILM
TELEVISION
DISTRIBUTION
MARKETS
Largest DVD and Blu-ray retailers in Russia
Type of chain
Speciality
retail chains
No.
Name
Total
number
of stores
1
Soyuz
51
29
22
Number of
cities in which
the company
is present
1C-Interes
42
15
27
25
3
Hitzona
37
24
13
15
4
Nastroenie
37
37
—
1
5
Delikatesi stereo
31
31
—
1
6
Purpurny Legion
5
4
1
4
7
CD-Land
5
1
4
3
Sezon Multimedia
Type of chain
16
2
8
Household
appliance retail
chains
Number of stores Number of
in Moscow and
stores in the
the Moscow
regions
region
Brand-name
outlets for
video distributors and rights
holders
No.
Name
1
Pervaya Videokompaniya
2
3
4
1
5
5
—
1
TOTAL
213
146
67
66
1
Euroset
4,000
400
3,600
1,300
2
Svyaznoy
833
288
545
20
3
Eldorado
627
23
604
466
4
M-Video
220
48
172
90
1
5
TechnoSila
124
20
104
59
6
Belyi Veter Tsifrovoy
101
60
41
31
7
Media Markt
30
9
21
14
8
Prosto
15
—
15
10
9
Ulmart
14
5
9
10
TOTAL
5,964
853
5,111
2,000
Book
superstores
Number of stores Number of
in Moscow and
stores in the
the Moscow
regions
region
2
2
MC Entertainment
1
Lenfilm
1
Number of
cities in which
the company
is present
—
1
1
—
1
1
—
1
Novy Disk
1
1
—
1
TOTAL
5
5
0
4
138
36
102
40
Bookvoed (+ Novy
Knizhny, Chitai-Gorod)
2
Moskovsky Dom Knigi
40
40
—
1
3
Respublica
10
10
—
1
Bookbuster
8
8
—
1
Biblio Globus
2
2
—
1
TOTAL
208
106
102
52
Pyaterochka
969
484
485
177
2
Dixy
322
166
156
126
3
Perekrestok
269
147
122
61
4
Karusel
67
11
56
24
5
Familia
53
41
12
17
6
O’KEY
53
1
52
15
7
Metro
52
n/a
n/a
n/a
8
4
5
Supermarkets
Total
number
of stores
Auchan
45
26
19
10
9
Lenta
38
—
38
20
10
Real
TOTAL
16
4
12
16
1,884
880
952
466
Source: Company data, open source publications (Internet), Nevafilm Research
62
Video distribution
Video distribution
63
TV PRODUCTION
STATEAND
SUPPORT
FOR THE
FILM INDUSTRY
FILM
TELEVISION
DISTRIBUTION
MARKETS
Хenia Leontyeva,
Video on demand
In 2010, Russia’s video on demand market
began to develop at a particularly fast rate.
By early 2011, the market had grown to
approximately 40 operators of various media,
offering VoD services to their subscribers
using a range of technologies. Most of these
companies operate in the Internet services
(54%) and cable television sector (IPTV –
30%); mobile and satellite services remain
less popular for the time being (8% of operators each).
Cable networks have been developing similar services since 2005, spearheaded by
Comstar, which unveiled its STREAM.Kino
sevice (part of the MTS Group since 2009
and began operating under the Mobile TV
brand in 2011). Today, video on demand is
also offered by the IPTV networks AKADO,
Central Telegraph, the Svyazinvest holding
company (under a variety of brand names
across every federal district), Vimpelkom,
and ER-Telecom. Since 2008, Russian viewers
have been able to access satellite VoD,
primarily as part of the NTV Plus network.
In late 2010, NTV’s main competitor –
Tricolor TV – began offering pay-per-view
services to its subscribers under the
KinoAkademia brand.
Finally, the most interactive medium – the
Internet – offers the highest number of
video on demand services. In the period
between 2006 and 2009,
VoD services, by delivery method* (as at the early 2011)
Cable networks and IPTV
Satellite signal
8%
32%
8%
Mobile networks
Internet
52
%
*not counting local networks (hotels, transportation)
64
Video on demand
Number of subscribers to cable, satellite, and IPTV operators who offer VoD and PPV
services (as at the early 2011)
5,360,000
2,700,000
2,000,000
1,060,000
705,300
100,000
KinoAkademia
Tricolor TV
MTS Cable TV
Kinodrom
NTV-Plus
Domashniy
Video on
Kinozal AKADO Demand from
Svyazinvest
90,000
Video rentals
VideoteQa
from Beeline TV from QWERTY
4,000
Satellite films
StarBlazer
Source: Nevafilm Research (based on company data)
legal sites like the fee-based getmovies.ru,
kinodrom.ntvplus.ru, video.ru, and omlet.ru,
and the advertising-based tvigle.ru, cccp-tv.ru,
and uravo.tv, began offering their services.
Last year, the number of internet services
on offer soared: sites like ivi.ru and zoomby.ru
got the support of large content providers
and television channels, offering viewers
free content which includes advertising,
much like tvzavr.ru, while the number of
fee-based services (cinema.mosfilm.ru,
imobilco.ru, ayyo.ru, fidel.ru) also increased.
March 2011 also saw the launch of now.ru,
a new subscription-based site. The only
foreign video on demand service legally
operating online in Russia is mubi.com,
which sells films on pay-per-view and sub-
scription bases. In addition, virtually all feebased sites offer catalogues of free films.
The video on demand market on the
Russian Internet is currently led by sites
based on an advertising business model,
whereby viewers don’t pay for content,
but are shown commercials before each
film. At the same time, it’s difficult to assess
the real popularity of these websites in
Russia. In the first three months of 2011,
panel monitoring conducted by LiveInternet
(webomer.ru) put IVI in first place, based
on the number of Russian users, with the
nationwide rating of websites putting it in
380th place, while according to international monitoring from Alexa.com, the
Video on demand
65
TV PRODUCTION
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FILM
TELEVISION
DISTRIBUTION
MARKETS
Rating of Russia’s online video-on-demand services as at the beginning of 2011
No.
Title
URL
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
IVI
Tvigle
TVzavr
Videomore
Now.ru
Video.ru
Getmovies
Imobilco
Omlet
Molodejj TV
Fidel
Cinema.Mosfilm
Zoomby
USSR-tv
Uravo Cinema
MUBI
VideoteQa
AYYO
www.ivi.ru
www.tvigle.ru
www.tvzavr.ru
www.videomore.ru
www.now.ru
www.video.ru
www.getmovies.ru
www.imobilco.ru
www.omlet.ru
www.molodejj.tv
www.fidel.ru
www.cinema.mosfilm.ru
www.zoomby.ru
www.cccp.tv
www.uravo.tv
www.mubi.com
www.movie.qwerty.ru
www.ayyo.ru
Rating: all sites,
Alexa Traffic
January-March 2011 Rank in RU
webomer.ru
380
520
958
1,197
1,225
1,727
2,758
2,845
3,374
8,147
16,345
50,286
71,088
76,450
197,859
201,816
293,707
481,782
437
855
1,752
1,899
287
4,323
11,071
2,186
2,279
3,421
10,208
n/a
476
n/a
n/a
18,604
n/a
n/a
Business model
advertising
advertising
advertising
advertising
subscription
pay per view
pay per view
subscription
pay per view
advertising
pay per view
pay per view
advertising
advertising
advertising
subscription
pay per view
pay per view
Sources: Alexa.com, Webomer.ru, Nevafilm
top spot belongs to the new Now.ru
service, at 287th place among Russian sites.11
We have noted that beginning in 2010,
copyright holders have been more willing
to work with video-on-demand providers,
including those operating on the Internet.
More and more often, the press are repor-
ting deals between copyright holders,
such as Russia’s largest television channels (Channel One, VGTRK, REN, Channel
Five, CTC, TV3, TNT), and film producers
(Lenfilm, Central Partnership, STV, Disney,
Paramount, Warner Bros., RWS, Lions Gate,
and Universal).
11
The Zoomby service is the most controversial. Most likely, Webomer doesn’t reflect Russia’s true ratings situation: LiveInternet’s site traffic monitoring, which doesn’t
use the panel model, places Zoomby fifth on the list of ‘film sites'. However, the lack of comprehensive information on the resources that are of interest, along with the
study’s confidentiality policy, makes it impossible to rate all sites based on this alternative monitoring method.
66
Video on demand
67
TV PRODUCTION
STATEAND
SUPPORT
FOR THE
FILM INDUSTRY
FILM
TELEVISION
DISTRIBUTION
MARKETS
Xenia Leontyeva,
TV distribution
Broadcast channels, by audience share*, from January 01 to December 31, 2010
17.9
16.2 15.2
* Share: number of viewers of the channel, expressed as %
of total viewers in Russian cities with populations of over
100,000 people. Audience: all those over the age of 4
7.1
2x2
Rossiya 24
MTV
1.0 1.0 0.9 0.8
0.7
Muz-TV
Zvezda
Rossiya K
DTV
Rossiya 2
Channel Five
Domashniy
TV3
TV Centre REN TV
TNT
CTC
NTV
Rossiya 1
Channel One
4.3 3.3
2.4 2.2
1.9 1.9 1.9 1.8 1.7
Semerka
8.4
Source: TNS Russia
68
TV distribution
Cartoons
TV series
Theatrical performances
Documentaries
6,000
4,800
3,600
2,400
1,200
In 2007, a trend emerged in the market
where channels would not only show a film,
but also preface or follow the screening
with studio commentary. This is especially
true for art house films that call for seriousminded viewing. However, despite their
high ratings, these categories don’t have
regular time slots.
In addition to terrestrial channels, television
content is also offered by approximately
230 cable, satellite, and IPTV networks in
Russia. Of special note among the country’s
non-terrestrial channels are channels (domestic productions and foreign content
adapted for Russian viewers) which specia-
Rossiya 24
2x2
Muz-TV
MTV
Rossiya 2
DTV
NTV
REN TV
TNT
Rossiya K
Channel One
Domashniy
Rossiya 1
CTC
TV3
0
TV Centre In trying to create a loyal viewer base, the
terrestrial channels have established permanent time slots for feature films, often
grouping them into specialized categories.
Feature films
7,200
Channel Five
Terrestrial TV channels are the largest consumers of audiovisual content on the digital distribution market. The total volume
of film content broadcast on 19 national
television channels in Russia in 2010 was
Volume of film programs on Russia’s broadcast TV stations (in hours),
from 01 January to 31 December 2010
Semerka
around 76,939 hours (an average of 11
hours per day per channel). According to
TNS Russia, the highest volumes of feature
films in 2010 – more than eight hours a day
on each channel – were broadcast by
Zvezda, Semerka, and Channel Five. But
the top spot in terms of the amount of film
programming (most of it consisting of
animation series) belonged to 2x2, with
more than 19 hours a day.
Zvezda
In 2010, Russia’s national broadcast television network included 20 channels which
claimed to have nationwide reach. According to TNS Russia, when it comes to the
popularity of specific terrestrial channels
among Russia’s population, in 2010 Channel
One, Rossiya 1, and NTV had the largest
audience share. The other channels lagged
behind considerably.
Source: TNS Russia
lize in feature films and TV series. According
to TNS Russia, there are around 30 such
channels, led by TV1000 Russkoye Kino.
Based on the results of 2010, when it comes
to feature films, film broadcasts on networks
with the widest reach in the country, Rossiya 1, Channel One, and NTV, traditionally
occupy top spots in the ratings. The majority of films attracting high ratings are broadcast on weekends (Saturday, Sunday) or
during holidays. The most 'televisionfriendly'
holidays are the 10-day New Year break,
International Women’s Day, Victory Day, and
Unity Day. Domestic films and series dominate the list of top-rated productions.
TV distribution
69
TV PRODUCTION
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FOR THE
FILM INDUSTRY
FILM
TELEVISION
DISTRIBUTION
MARKETS
Top 20 feature films on Russian terrestrial networks
between January 01 and December 31, 2010 *
Top 20 TV series on Russian terrestrial networks
between January 01 and December 31 2010*
No. Title
Country of
production
1
2
3
4
5
6
7
8
Russia
USA
Russia
Russia
Russia
USSR
Russia
Russia
2007
1990
2010
2008
2010
1947
2009
2010
14.3
10.9
10.5
10.2
10.0
9.8
9.6
9.5
36.0
28.5
29.2
30.1
26.2
31.9
28.3
26.0
Russia
Russia
Russia
Russia
Ukraine
Russia
Russia
2008
2008
2010
2010
2010
2010
2006
9.4
9.1
9.0
8.9
8.9
8.7
8.7
31.3
24.3
25.2
34.4
24.9
23.8
28.6
9
10
11
12
13
14
15
16
17
18
19
20
The Irony of Fate 2
Pretty Woman
Dan
Klyuchi ot Schastya [The Keys to Happiness]
Morozko [Morozko]
Zolushka [Cinderella] (colour version)
High Security Vacation
Kogda Zatsvetet Bagulnik
[When the Ledum Blooms]
Na Krayu Stoyu... [I’m Standing on the Edge]
Nastoyashchaya Lyubov [True Love]
Terapiya Lyubovyu [Love Therapy]
Tuman [The Fog]
Mama Naprokat [Rent-a-Mom]
Ishchu Tebya [I'm Looking for You]
Doyarka iz Khatsapetovki
[The Milkmaid from Khatsopetovka]
Operation Y & Other Shurik's Adventures
Ot Serdtsa k Serdtsu [Heart to Heart]
The Chronicles of Narnia: Prince Caspian
Posledniy Kordon [The Last Border]
Vopreki Zdravomu Smyslu
[Against All Common Sense]
USSR
Russia
USA, Poland,
Czech
Republic,
Slovenia
Russia,
Ukraine
Russia
Year of
TVR, Share TV channel
production Rating
1965
2010
2008
2009
2008
8.6
8.6
8.5
8.4
8.3
24.6
25.7
21.7
23.0
22.1
No. Title
Country of
production
Channel One
Channel One
NTV
Rossiya 1
Rossiya 1
Channel One
Channel One
Rossiya 1
1
Glukhar. Vozvrashchenie [Glukhar Returns]
Russia
2010
10.1
30.3
NTV
2
Brak po Zaveschaniu [Marriage Under the Will] Russia
2009
9.3
26.5
Channel One
3
Glukhar. Prodolzhenie [Glukhar Continues]
Russia
2009
7.8
23.6
NTV
4
Dyshi so Mnoi [Breathe with Me]
Russia
2010
7.7
26.2
Rossiya 1
5
Medvezhy Ugol [The Bear's Corner]
Russia
2010
7.6
20.3
NTV
6
Bratany 2 [Buddies 2]
Russia
2010
7.5
22.2
NTV
7
Russia
2009
7.4
20.2
NTV
Channel One
Rossiya 1
Rossiya 1
Channel One
Rossiya 1
Rossiya 1
Rossiya 1
8
Ulitsy Razbitykh Fonarey. Menty 9
Streets of Broken Lights: Cops - 9]
Brat za Brata [Brother for Brother]
Russia
2010
7.2
21.1
NTV
Karmelita: Tsyganskaya Strast
[Karmelita: Gypsy Passion]
Morskiye Dyavoly 4 [Sea Devils 4]
Russia
2009
7.1
24.3
Rossiya 1
Russia
2010
7.0
21.5
NTV
Russia
2010
6.9
19.9
NTV
12
Ulitsy Razbitykh Fonarey. Menty 10
[Streets of Broken Lights: Cops - 10]
Glukhar
Russia
2008
6.7
23.8
NTV
13
I vse-taki ya lyublyu... [And Still I Love...]
Russia
2008
6.6
17.9
Channel One
14
Russia
2009
6.5
23.0
Rossiya 1
15
Odnazhdy Budet Lyubov
[Once Love Will Happen]
Liteyny [Foundry]
Russia
2009
6.3
17.6
NTV
16
Vsegda Govori Vsegda-5 [Always Say Always 5] Russia
2009
6.2
18.2
Rossiya 1
17
Vera, Nadezhda, Lyubov [Faith, Hope, Love]
Russia
2010
6.2
19.1
Rossiya 1
18
Verbnoe voskresenie [Willow Sunday]
Russia
2008
6.1
21.0
Channel One
19
Psevdonim Albanets-3
[Pseudonym – The Albanian 3]
Tsyganki [Gypsies]
Russia
2010
5.9
17.9
NTV
Russia
2009
5.9
16.4
Channel One
Channel One
Rossiya 1
Channel One
Rossiya 1
9
10
11
Rossiya 1
20
Year of
TVR, Share TV channel
production Rating
Source: TNS Russia
Source: TNS Russia
* Audience: all those over the age of 4. Russia, nationwide (cities with populations over 100,000). The list is based on the
Share: percentage of television viewers tuned in at the time who watched a specific television event. Selected series were
TV Rating index. Rating: the percentage of the country’s population that watched a specific television event.
broadcast no fewer than ten times. Average indices are currently being analyzed.
70
TV distribution
TV distribution
71
TV PRODUCTION
STATEAND
SUPPORT
FOR THE
FILM INDUSTRY
FILM
TELEVISION
DISTRIBUTION
MARKETS
Xenia Leontyeva,
Internet piracy
Online movie piracy was on the rise in 2010,
particularly in Russia, due to the everincreasing availability of broadband connectivity. This drove rights-holders to increase
the number of services offering free content
online legally. According to Internet Copyright Management, the Russian Internet
has 12 million monthly users of legal video
sites operating on advertising-based or paid
subscription models, while pirate websites
attract 35 million users every month.
Internet Copyright Management also has
data showing that the most popular sources
for unlicensed audio-visual products are
social networking websites that allow films
to be watched online (online streaming
sites). The second most popular method
of obtaining content is to download it from
file-sharing resources; the third is torrents
and peer-to-peer sites. The least popular
were sites that sell illegal copies of films via
SMS. File-sharing is still the most prevalent
File-sharing resources
81%
5%
Online streaming sites
Torrents
Sites accepting payment via SMS
for audiovisual content
0.4%
Source: Internet Copyright Management
72
Internet piracy
88%
vkontakte.ru
video.mail.ru
3%
* percent of direct links from the above social networking
sites as the total number of links to illegal content in the
online video sector.
Source: Internet Copyright Management
form of piracy, as there are six times as many
file-sharing resources offering unlicensed
content as there are online streaming sites.
Number of pirated-file download channels in Russia in 2010 (by type)
14%
Websites with the highest volume of online pirated video in Russia in 2010*
One of the internet services most damaging to rights holders in Russia today is the
social network vkontakte.ru, which allows
users to upload any content for public access and online viewing. This is the most
popular social network in the country,
with 35 million active users monthly. The
number of links to unlicensed content
on vkontakte.ru in 2010 came to 88% of
all illegal content offered on the Russian
Internet. Moi Mir’s video.mail.ru comes in
a distant second to vkontakte, with 18.1
million users per month and a three-percent share of links to illegal video content.
Pirates offer a variety of methods of accessing content. The website nnm-club.ru
offers torrents and accounts for 6% of direct
links to unlicensed content among
peer-to-peer sites. Also offering torrents,
rutracker.org and fre-torrents.org each account for 2% of direct links to unlicensed
content in this segment. File sharing sites
include letitbit.net (with 12% of direct file
sharing links to unlicensed content),
depositfiles.com and vip-file.com (with 8%
and 7% of file sharing links, respectively).
SMS sites, which accept payment via cell
phone for illegal copies of audiovisual
content, include dirmovie.com (6% of direct links to content within this segment),
kinolinks.com (4%) and i-kino.com (3%).
Internet piracy
73
THE RUSSIAN FILM FESTIVAL MARKET
Elizaveta Sezonova, Irina Reger,
Xenia Leontyeva
The Russian film festival market
Russia’s festival movement
In 2010, Russia hosted more than 100 domestic, international, genre, and themebased festivals, galas, and film weeks.
Russia’s festival network covers nearly every
big city in the country, from Moscow to
Vladivostok. The two largest domestic
narrative film festivals are held in Sochi
(the Kinotavr Open Russian Film Festival)
and Vyborg (Window to Europe), while
Russia’s only domestic animation showcase
takes place in Suzdal, and the largest festival
of debut films is held in Khanty-Mansiysk.
On average, almost every festival presents
10 to 15 films in its main competition.
Though out-of-competition programmes
vary in size from festival to festival, their
size has been growing steadily. Additional
specialized programmes have also been
casting a wider net, with retrospectives,
special screenings dedicated to particular
dates and events, video art programmes,
and others. Each festival has between two
and five out-of-competition programmes.
However, participation – or even winning –
at a Russian or international festival, does
not alone guarantee the film’s release in
Russian cinemas, let alone high box office
returns. Not counting documentaries and
short films, two out of five award-winning
films never saw Russian cinema distribution in 2010. The average circula-tionof
films released on the big screen in 2010
was 150 screens, with box office receipts
hovering around RUB 28 million (EUR 660
thousand) per film.
Foreign winners of 2010 European festivals in Russian distribution
Title, director
Country of
production
Festival
Prize
Distributor in
Russia
Release
date
Number of Number
prints
of viewers,
thousands
Box office, Box office,
thousands thousands
RUB
EUR*
The Ghost Writer, Roman
Polanski
Germany, France,
Great Britain
Berlin InternaSilver Bear,
Central Partnertional Film Festival Best Director ship
05.08.10
251
166.8
33,207.6
825.7
On Tour [Tournée],
Mathieu Almaric
France
Cannes Film
Festival
Best directing award
Kino Bez Granits
04.11.10
5
4.5
907.6
22.6
Somewhere, Sofia
Coppola
USA
Venice Film
Festival
Golden Lion
Paradise
18.11.10
120
74.5
16,300.8
405.3
Poetry, Chang-dong Lee
South Korea
Cannes Film
Festival
Best screenplay award
Intercinema
18.11.10
2
0.4
116.0
2.9
A Sad Trumpet Ballad
[Balada Triste de
Trompeta]
France
Venice Film
Festival
Silver Lion,
Kino Bez Granits
Best Director
24.02.10
13
7.9
1,533.5
38.3
Winners of international film festivals in
Russian distribution
The situation with major international festivals is quite similar: far from all European
festival winners reach Russian screens.
Foreign award-winning films also collect
lower box office receipts than Russian
films making an impression on the domestic festival circuit: average circulation
of 2010 releases was 80 screens, while
each film pulled in an average of around
RUB 10 million (EUR 260 thousand).
The Russian distributors who tend to
favour festival films (both domestic and
international) are Paradise and Central
Partnership. Kino Bez Granits, Popular &
Intellectual Films, and Intercinema also
specialize in international festival films,
while Nashe Kino and Panorama Kino
lead in the distribution of Russian festival
projects.
74
75
2010 Russian film festival award-winning films in Russian distribution
Title, director
Country of Festival
production
Prize
Distributor
in Russia
Portugual Lullaby [Portugalskaya Kolybelnaya –
Lullabies of the World series], Elizaveta Skvortsova
Russia
Ten Winters [Dieci Inverni], Valerio Mieli
Open Russian Festival of Animated Film
(Suzdal)
Best series
Panorama Kino 04.12.08
Italy, France
International Debut Film Festival of
Cinematography 'Spirit of Fire' (KhantyMansiysk)
Golden Taiga,
Paradise
Best Debut
25.02.10
Ashberry Waltz [Ryabinoviy Vals], Alyona Semenova,
Aleksandr Smirnov
Russia
Open Russian film festival Amur Autumn (Blagoveshchensk, Amur Oblast)
Grand Prix for
Most Media
best film
29.04.10
Truce [Peremirie], Svetlana Prokurina
Russia
Sochi Kinotavr Open Russian Film Festival
Grand Prize
26.08.10
11
16.09.10
Detyam do 16... [PG-17], Andrei Kavun
Russia
A Stoker [Kochegar]
Russia
Another Sky [Drugoe Nebo], Dmitry Mamulia
Russia
Vyborg film festival, 'Window to Europe'
Silent Souls [Ovsyanki], Aleksei Fedorchenko
Say No Evil [Ne Skazhu], Dmitry Mass
Russia
Russia
Human Rights Film Festival, 'Stalker'
(Moscow)
Baltic Debuts International Film Festival
(Svetlogorsk, Kaliningrad Region)
Vladivostok International Film Festival,
'Pacific Meridian'
Kinoshok Open Film Festival of CIS Countries, Latvia, Lithuania, Estonia (Anapa)
Open Russian film festival, 'Amur Autumn' (Blagoveshchensk, Amur region)
Human Rights Film Festival 'Stalker’
(Moscow)
Live! [Zhit], Yuri Bykov
Russia
Inadequate People [Neadekvatnye Lyudi], Roman Karimov
Russia
Reverse Motion [Obratnoe Dvizhenie], Andrei Stemkovsky
Russia
Kinotavr Open Russian Film Festival
(Sochi)
My Joy [Schastye Moe], Sergei Loznitsa
Kinotavr Open Russian Film Festival (Sochi)
Germany,
Netherlands,
Kinoshok Open Film Festival of CIS
Ukraine
Countries, Latvia, Lithuania, Estonia
(Anapa)
Number of Number of view- Box office,
Box office,
prints
ers, thousands thousands RUB thousands EUR*
4
2.2
117.0
3.2
6
2.2
477.3
11.9
2.6
529.6
13.2
250
160.2
25,049.1
622.9
14.10.10
108
28.7
5,509.2
137.0
28.10.10
2
0.8
58.7
1.5
28.10.10
37
65.8
12,637.9
314.3
Nashe Kino
25.11.10
54
15.5
2,695.3
67.0
Gelvars
09.12.10
24
2.4
360.0
9.0
Paradise
13.01.11
74
95.3
18,637.8
465.0
Studio Slon
Jury Prize, Best
Nashe Kino
Director
Jury Prize, Best
Director
Nashe Kino
Best narrative
film
Best Director Metronome
Film
Best Director
April MIG
Pictures
Best Director
Best Feature
debut
Grand Prix,
Best Debut
Grigory Gorin
Award for Best
Screenplay
Release
date
No data
Mikhail
17.03.11
Kalatozov Fund
No data
Best Director
Best screenplay
Popular & Intel31.03.11
lectual Films
3
1.6
303.8
7.6
76
77
Russian films which won international festival awards in 2010, in Russian distribution
Title, director
Festival
Prize
Distributor in Russia
Release date
Room and a Half [Poltory Komnaty ili
Sentimentalnoe Puteshestvie na Rodinu],
Andrey Khrzhanovskiy
Russian Film Festival in Honfleur as
part of the Year of Russia in France
Best Actress
Paradise
09.04.09
3
Ward No. 6 [Palata N°6],
Karen Shakhnazarov
Tehran International Film Festival
(Iran)
Paradise
03.09.10
Volga
Berlin International Film Festival
(Germany)
How I Ended This Summer
[Kak ya Provyol Etim Letom],
Aleksei Popogrebsky
goEast Festival of Central and Eastern European Films in Wiesbaden
(Germany)
Number of Number of viewprints
ers, thousands
Box office,
thousands RUB
Box office,
thousands EUR*
16.2
2,995.1
67.8
52
20.9
3,679.0
83.2
01.04.10
105
90.6
17,908.6
445.3
Crystal Simorgh Best foreign film
Best Actor
Silver Bear, Best Actor
Silver Bear, Outstanding Artistic
Achievement in Cinematography
Award of the Federal Foreign
Office of Germany
FIPRESCI Prize
Golden Apricot Yerevan International Film Festival (Armenia)
Special Jury Mention
BFI London Film Festival (Great
Britain)
Grand Prize
Cinemascience International Film
Festival in Bordeaux (France)
Grand Jury Award
European Film Academy European
Film Awards
Best Cinematography nomination
One War [Odna Voyna],
Vera Glagoleva
Sofia International Film Festival
(Bulgaria)
Grand Prix for Best Film
Cascade Film
08.04.10
40
9.5
1,161.5
28.9
Burnt by the Sun 2: Exodus,
Nikita Mikhalkov
Havana Film Festival of New Latin
American Cinema (Cuba)
Grand Coral Prize
Central Partnership
22.04.10
1,079
1,136.3
217,495.3
5,408.2
78
79
… continued
Title, director
Festival
Love is Folly International Film
Festival in Varna (Bulgaria)
Prize
Distributor in Russia
Release date
ers, thousands
Box office,
thousands RUB
Box office,
thousands EUR*
Most Media
29.04.10
Nashe Kino
16.09.10
250
160.2
25,049.1
622.9
Central Partnership
23.09.10
769
872.4
159,105.4
3,956.3
Metronome Film
28.10.10
2
0.8
58.7
1.5
Special Jury Prize
Festival Grand Prix
Ashberry Waltz [Ryabinoviy Vals], Alyona
Semenova, Aleksandr Smirnov
Salento International Film Festival
(Italy)
Best Actress
International Television and Film
Forum 'Together' in Yalta (Ukraine)
Grand Prix, Winners in Contest
nomination
Jiangyin International Golden
Rooster and Hundred Flowers Film
Festival (China)
Russian Film Festival in Honfleur
(France) as part of the Year of Russia
in France
Festival Grand Prix
No data
Best Debut
Festival Grand Prix
Detyam do 16… [PG-17],
Andrei Kavun
1st Odessa International Film
Festival (Ukraine)
Viewers’ Choice Award
The Edge [Kray],
Aleksei Uchitel
Russian Film Festival in Honfleur as
part of the Year of Russia in France
Grand Prix, Viewers' Choice
Award
Karlovy Vary International Film
Festival (Czech Republic)
Special Jury Prize
Another Sky [Drugoe Nebo],
Dmitry Mamulia
80
FIPRESCI Prize, Best Debut
Cottbus Film Festival (Germany)
Special Jury Mention
81
… continued
Title, director
Festival
Venice International Film Festival
(Italy)
Prize
Distributor
in Russia
Release date
ers, thousands
Box office, thou- Box office,
sands RUB
thousands EUR*
April MIG Pictures
28.10.10
37
65.8
12,637.9
314.3
Golden Osella Award, Best
Cinematography
FIPRESCI Prize
Silver Astor, Best Director
Silent Souls [Ovsyanki],
Aleksei Fedorchenko
Mar Del Plata International Film
Festival (Argentina)
Best screenplay;
Ecumenical Jury Award for
spirituality
Special Osella Prize
Abu Dhabi Film Festival (UAE)
Black Pearl Award
Tallinn Black Nights Film Festival
(Estonia)
Best Cinematography
Adventures in the Far Away Land [Priklyucheniya v Tridesyatom Tsarstve],
Valeriya Ivanovskaya
Listopad 2011 International film
festival, and the Listopadik 2011 International Festival of Children's and
Youth Cinema in Minsk (Belarus)
Best fairy-tale debut
Panorama Kino
28.10.10
30
13.0
992.7
24.7
Brest Fortress [Brestskaya Krepost],
Alexander Kott
Listopad 2011 International film
festival, and the Listopadik 2011 International Festival of Children's and
Youth Cinema in Minsk (Belarus)
The Together Award of the
Permanent Committee of the
Union State, Best Actor
Central Partnership
04.11.10
542
755.8
135,554.1
3,370.7
Schlingel International Film Festival
for Children and Young Audience
Grand Prize
Wings-2010 International Film Festival of Children’s and Youth Cinema
Panorama Kino
19.11.09
30
11.0
768.9
17.4
Best children’s role
The Twelfth Summer [Dvenadtsatoe Leto],
Pavel Fattakhutdinov
82
83
Russian film awards
Each year, a number of film award ceremonies are hosted in Russia. Among Russia’s
most recognizable awards are Nika, Golden Eagle, White Square Camera, Block-
buster, and Laurel Branch. Award-winning
films usually attract a wide audience and
collect high box office receipts (the Blockbuster Award, for example, is specifically
designed for the highest-grossing films).
Winners of major Russian awards in 2010
Best narrative film
GOLDEN EAGLE
NIKA
BELY SLON
[Kak ya provyol etim letom],
directed by Aleksei Popogrebsky
The Edge [Kray],
directed by Aleksandr Uchitel
A Stoker [Kochegar],
directed by Aleksey
Balabanov
Winners of major Russian awards in 2010, in Russian distribution
Title
Distributor
Release
date
Number
of prints
Viewers,
million
Box office
Box office
returns
returns
(RUB million) (EUR million)*
Space Dogs 3D [Belka i
Strelka. Zvezdnye sobaki]
Karoprokat
18.03.10
578
1.1
183.8
4.6
[Kak ya provyol etim letom]
Volga
01.04.10
105
0.1
17.9
0.4
The Ugly Duckling
[Gadky utyonok]
Argument Kino 16.09.10
120
40,016.0
5,141,730.0
127,853.7
The Edge [Kray]
Central Partnership
23.09.10
769
0.9
159.1
4.0
A Stoker [Kochegar]
Nashe Kino
14.10.10
108
0.0
5.5
0.1
Sources: Booker’s Bulletin
Best Documentary
Viktor Astafyev. Merry Soldier
[Vesely soldat],
directed by Andrey Zaytsev
My Friend Dr. Liza
Outro,
[Moy drug doktor Liza],
directed by Yulia Panadirected by Tofik Shakhverdiev senko
* Using yearly average EUR-RUB
currency exchange rates
2008: RUB 36.45
Best animated film
84
Space Dogs 3D
The Ugly Duckling
[Belka i Strelka. Zvezdnye sobaki], [Gadky utyonok],
directed by Svyatoslav Ushakov directed by Garri Bardin
and Inna Evlannikova
Last Night’s Rain
[So vechora dozhdik],
directed by Valentin
Olshvang
2009: RUB 44.20
2010: RUB 40.22
2011: RUB 40.08
85
FILM EDUCATION
Hanna Mironenko
FILM EDUCATION
State-run education in the film-making
sector in Russia hasn’t changed in decades.
The three main universities which train
film professionals were established in the
Soviet era, and have changed little since.
The number of students is growing (primarily due to the increase in fee-paying
students), the range of offered specialities
mostly remains the same, institutions
change their names (Leningrad Film Engineering Institute became St. Petersburg
State University of Film and Television,
while The All-Union State Institute of Cinematography was granted the status of a
university). But the bottom line remains
the same: The Russian State University Of
Cinematography specializes in training
creative film personnel, St. Petersburg State
University of Film and Television provides
the majority of technical specialists, and
the Higher Courses of Film Writers and Directors Institute trains young people who
already have higher education degrees –
in other words, students who, based on
legislation regulating government support
for career change courses, don’t qualify
for any state funding. Most speciality courses
offered by The Russian State University
86
Film education
Of Cinematography and St. Petersburg
State University of Film and Television take
five years to complete, while the Higher
Courses of Film Writers and Directors
Institute offers a two-year course, which
consists of highly specialized classes and
forgoes general education subjects. The
Higher Courses of Film Writers and Directors
Institute’s achievements in the sphere of
education are valued highly enough to warrant an entry in Russia’s Book of Records
and Achievements.
Performance of Russia’s higher education establishments for film-making across
the 2009-2011 academic years (September to July)
Institutions
VGIK, The Russian
State University Of
Cinematography12
St. Petersburg State
University of Film
and Television13
The Higher Courses
of Film Writers and
Directors Institute14
Indicators / Academic years
2009/10
2009/10
2009/10
2010/11
2010/11
Number of graduates
265
—
1,043
—
96
—
Number of students
2,029
2,064
5,836
5,809
127
128
Number of international students
140
153
143
167
11
17
Number of state-funded students
1,009
1,068
725
749
—
Number of departments
7
Number of specialties
Statistical data from the main film universities reflect the state’s role in training personnel for the film industry: of the 7,992
students enrolled in Russia’s film schools
during the 2009/2010 academic year, only
1,734 (21.6%) paid for their education with
state financing. In addition, the ratio of
fee-paying students to students receiving
state funding varies significantly between
The Russian State University Of Cinematography and St. Petersburg State University
of Film and Television: nearly half of all
students at former pay for their education
with state funding, while at latter, the number barely reaches 13%.
2010/11
8
11
—
3
31
3
Number of postgraduate students
47
53
89
92
—
—
Number of postgraduate degrees
awarded
6
—
17
—
—
—
Paid courses (incl. prep courses)
11
74
—
Sources: universities' data
12
The Russian State University Of Cinematography, Moscow: www.vgik.info
13
St. Petersburg State University of Film and Television, St. Petersburg: www.gukit.ru
14
The Higher Courses of Film Writers and Directors Institute, Moscow: www.kinobraz.ru
When it comes to short courses, government support is even lower. Most of them
subsist on personal investments and
grants, including from private and foreign
financing.
The only short educational program
covered by state funding is the VGIK International Summer School. It’s a travelling
school: in 2009, it was held in Svetlogorsk
(Kaliningrad Region); in 2010 it moved
to Azov (Rostov Region), and in the sum-
Film education
87
FILM EDUCATION
mer of 2011, it will take place in Kazan
(Republic of Tatarstan). Students of the
VGIK International Summer School work in
international teams to create short documentaries. In 2009 and 2010, the Summer
School also included experimental acting
workshops.
Kinoproba International Film School Festival & Workshop, based in Ekaterinburg,
offers two- and three-day courses, and
invites Russian and foreign specialists to
teach a range of master classes. What sets
the workshop apart is that in addition to
adult classes, it offers courses for children,
as part of its children’s animation workshop.
The screenplay workshop offered as part
of Kinotavr, Russia’s main national cinema
festival, underwent many changes as pitching evolved into a workshop with a thorough project selection procedure. Its
main aim is to offer practical courses aimed
at improving the quality of screenplays.
Finally, the Generation Campus is the best
known of the four projects outlined here.
Its programme and teaching methodology
change from year to year, but its aim
88
Film education
remains the same: to prepare young filmmakers enrolled in its classes for working
in the film industry, which, in addition to
being able to devise a project, demands
the ability to skilfully pitch it to potential
investors and producers. In 2010, GC extended its reach, building two soundstages:
one in St. Petersburg, and one in Moscow.
There has been a steady increase in
the number of short-term filmmaking
courses. In 2010 there were four such
programmes, and there will be six in 2011.
The first Russian Human Rights film school
held classes in Petrozavodsk from April 25
to April 29. The programme is designed
to introduce young people to the basic
of elements of law, art, and filmmaking
through lectures on legal issues and the
screening of films that explore themes
related to human rights. Next winter, the
Cinetrain project will be back in action.
Its mobile film workshops were a great
success in 2008-2009, with participants
producing 11 short documentary films.
Private educational programmes in film-making for 2010
Educational programmes VGIK, Generation
Kultburo Screenplay
Workshop Project 17
International
Campus16
Summer School 15
Kinoproba
International Fil
School Festival &
Workshop18
Indicators
Number of participants
42
30
10
140
Number of Russian
participants 30
19
10
140
Number of international
participants
12
11
—
—
Number of workshops
and programs 2
3
1
4
18
7
3
2010 – Azov, Moscow,
2011 – Kazan St. Petersburg
Sochi
Ekaterinburg
free
free
free Reimbursement Moscow-Azov- EUR 300
of transportation expenses
Moscow
Moscow-Sochi-
Moscow
Duration (days)
Location
Participant fee
Reimbursement of food
and lodging expenses
free
Yes
Yes
Yes
3
No
Yes 2010 dates 17 July – 03 August18 – 25 October
05 – 08 June 01 – 04 December
2011 dates
02 – 07 June early December
13 – 30 July18 – 25 October
15
International Summer School, www.vgik.info/international/summer_school
16
Generation Campus, www.generationcampus.ru
17
Kultburo Screenplay Workshop Project, www.kultburo.ru
18
Kinoproba International Film School Festival & Workshop, www.kinoprobafest.com
Film education
89
Elizaveta Sezonova
Exhibitions, conferences and forums
In 2010, Russia hosted six specialized exhibitions (events) and two campaigns aimed
at promoting co-production.
The largest film event – the Russian International Film Market – is already in its third
decade. In 2010, the film market was held
in Moscow (in March and December) and
Sochi (in June). The number of film market
participants grows each year. It includes
representatives of film distribution companies, film studios, cinemas, production
centres, groups pitching films, and firms
offering various cinema services and
equipment.
Kino Expo International Convention & Trade
Fair held annually in St. Petersburg. This
event brings together film industry players
from Russia and around the world. In 2010,
the number of exhibitors reached 90
companies, including manufacturers and
wholesalers of film equipment, and distri-
90
bution, exhibition, and production representatives.
The Cinema Production Service (CPS) is
a specialized exhibition of services for TV
and cinema production held every March.
In 2010, the exhibition showcased six
countries. Of the 51 companies that took
part in the event, 40 were Russian, while
11 came from abroad.
Moscow TeleShow International Broadcast
Content Market is the largest television
market in Russia and the CIS countries.
Twice a year for the last nine years – every
Spring and Autumn – the Moscow TeleShow Market has served as the biggest
venue for Russian media and television
companies, and for organizations based
in neighbouring states. In April 2010, the
total number of companies exhibiting
their work reached 220. In November, this
number was 204.
91
Exhibitions, conferences and forums in Russia
Name
Website Frequency Number of Number of
participants exhibitors
in 2010
in 2010
2011 dates
and locations
Russian International
www.kinorinok.ru Three times Over 1000
Over 50
Film Market
a year
28 February - 3
March 2011, Moscow
6-13 June 2011, Sochi
5-9 December 2011, Moscow
CPS/Cinema Production www.rosinex.ru
Once a year 3000
56
Service, specialized
exhibition of services for
TV-and-Cinema production
15-17 March 2011,
Moscow
Moscow TeleShow
www.teleshow.ru Twice a year 600
61
International Broadcast
682
62
Content Market
11-13 May 2011,
Moscow
23-25 November 2011,
Moscow
Moscow International www.mifmarket.ru Once a year 112
20
Film Market
27-29 June 2011, Moscow
Moscow Co-production www.miffbs.ru
Once a year 200
20
Forum
27-29 June 2011, Moscow
Kino Expo International www.kinoexpo.ru Once a year 1 600
90
Convention & Trade Fair
12-15 September 2011,
Saint-Petersburg
CentEast Moscow: Projects for Tomorrow
film forum, part of
2morrow International
Film Festival
www.centeast.eu
Once a year 110
Natexpo is an international exhibition of
professional equipment and services for
television, radio, new media broadcasting,
and cinema production. This exhibition,
held every November, serves as a forum
not only for manufacturers of technical
equipment and new technologies, but also
for television and radio programming, and
related sectors, including multimedia and
digital cinema.
The second annual Moscow Co-production
Forum was held in 2010 as part of Moscow
International Film Festival’s business program. This commercial venue aims to foster
cooperation in the sphere of co-production
and joint distribution, and to help foreign
companies enter the Russian film and television market. In 2010, the forum gathered
more than 200 participants.
2010 was also the second time 2morrow
International Film Festival presented
CentEast Moscow: Projects for Tomorrow.
One of Russia’s most important forums
introduces films by Russian and Eastern
European directors to film industry professionals, including distributors, representatives of film schools, members of festival
selection committees, and producers.
8 (13 projects) October 2011, Moscow
Natexpo, international www.natexpo.ru Once a year 1 600
150
exhibition of professional
equipment and services
for the television, radio and
new media broadcasting,
and cinema production
23-25 November 2011,
Moscow
Source: company data
92
93
Notes
© 2011 Metropolitan E.R.A., Nevafilm
All rights reserved. No part of this document may be reproduced or transmitted in any form, by any means (electronic, photocopying, recording, or otherwise)
without the prior written permission of the publisher. A link to the source must be provided when reproducing materials.
© 2011 Metropolitan E.R.A., Nevafilm

2010 | THE RUSSIAN FILM INDUSTRY | Review

Transcription

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