ONE DAYTONA Welcomes First P.F. Chang`s to Daytona Beach

NEWS RELEASE
Contact: Gentry Baumline-Robinson
International Speedway Corporation
386.681.6222, (cell) 386.631.2243
[email protected]
February 15, 2016
ONE DAYTONA Welcomes First P.F. Chang’s to Daytona Beach
Development Announces Select-Service Hotel Brand, Name for Autograph Collection® Hotel,
Residential Units in Phase One, and New Retailer and Food and Beverage Tenant
DAYTONA BEACH, Fla. – ONE DAYTONA, the planned mixed-use and entertainment destination
across from Daytona International Speedway set to open in 2017, welcomes P.F. Chang’s. Shaner
Hotels and Prime Hospitality Group (PHG) also announced the name of the new Marriott Autograph
Collection® hotel – The DAYTONA®, and the flag for their select-service hotel – Fairfield Inn & Suites
by Marriott. Prime Group also serves as the developer for an approximate 268-unit residential
apartment community, originally planned for a later phase and now part of the initial phase of ONE
DAYTONA. Additional new regional retail and national food and beverage tenants will include Hy’s
Toggery and Kilwins Confections. Located directly across from Daytona International Speedway, ONE
DAYTONA also welcomes DAYTONA Rising Founding Partners: Toyota, Florida Hospital, Chevrolet
and Sunoco as Inaugural Partners.
Its first location in Volusia County, P.F. Chang’s will become part of ONE DAYTONA’s high-energy
Victory Circle with an approximately 5,500-square foot space featuring indoor and outdoor upscale
dining. With dishes and flavors inspired by the intersection of history, food and culture across Asia, its
scratch kitchen menu serves fresh ingredients made by hand for lunch and dinner, alongside a
progressive wine list, innovative cocktails, house-made ginger beer and freshly brewed loose-leaf teas.
“We’re thrilled to enter the growing Daytona Beach market and believe ONE DAYTONA is an ideal
location,” said Wayne Jones, President / COO, P.F. Chang’s. “We are excited to welcome new guests
to experience our unique Asian-inspired cuisine and will be a committed partner to the surrounding
community.”
“P.F. Chang’s is in the upper echelon of the casual restaurant category and a key tenant for ONE
DAYTONA,” said ISC CEO Lesa France Kennedy. “We welcome them to the community with open
arms.”
The 144-room Marriott Autograph Collection® hotel will be known as The DAYTONA®, a property
designed with motorsports in mind, but exactly like nothing else. Shaner Hotels and PHG announce
Fairfield Inn & Suites by Marriott as the flag for their approximately 105-room select service hotel, also
opening with the first phase of ONE DAYTONA.
"The Fairfield Inn & Suites is an amazing complement to The DAYTONA,” said Prime Group CEO Larry
Abbo. "The property will offer premium rooms, facilities and amenities to help travelers maintain
momentum and stay balanced while traveling. With smart spaces and health conscious options, we will
provide an upbeat, stress-free experience. We are excited about our free Wi-Fi, large sun deck and
swimming pool, fitness facilities, free daily breakfast and the established, affordable performance of
Marriott and Fairfield Inn & Suites.”
-more-
ONE DAYTONA New Retail Page 2
Prime Group will also serve as the developer for approximately 268 luxury apartment rental units.
Following an extensive request for proposal process, ONE DAYTONA chose the Florida developer
based on their command of market demographics, development experience and expert property
management systems. Prime Group, known for its sustainable real estate construction, development
and management, is planning a four-story midrise campus, and lakefront garden style apartments on
the east side of the property and within walking distance of the new 12-screen Cobb Theatre and all the
exciting shopping, dining and entertainment offerings at ONE DAYTONA.
Also entirely new to the Daytona Beach area, ONE DAYTONA adds premium retailer Hy’s Toggery,
along with food and beverage tenant Kilwins Confections. Hy’s Toggery, located in Pier Park, a
premium open-air shopping center in Panama City Beach, is family-owned and specializes in the finest
clothing and footwear brands. Owners Gary and Josh Wakstein will design their custom storefront
alongside three of their most popular national retailers – Guy Harvey, Columbia Sportswear, and
Southern Tide.
Planned for the ground level of The DAYTONA, Hy’s Toggery will feature more than 12,000 square feet
of retail space focused on the southern lifestyle. Known for their outerwear, performance wear and
modern classics, customers can find their favorite brands including Costa, Vineyard Vines, TOMS,
Olukai, Yeti, Patagonia, North Face, Kuhl, Southern Marsh, Tommy Bahama, and Southern Shirt,
among others.
“We are beyond thrilled to enter the Daytona Beach market,” said Gary Wakstein, Owner, Hy’s
Toggery. “I have had my eye on this destination for many years and ONE DAYTONA is ideal with its
close proximity to the Speedway and unique environment being created centered on enjoyment and
excellence.
Our national brands will resonate with residents and visitors who are fans of an active outdoor lifestyle.”
Also located below The DAYTONA will be Kilwins Confections. Kilwins is recognized instantly by its
sweet smell, and known for original recipe made-in-store fudge, caramel corn and brittle and caramel
apples, its hand-crafted chocolates, and premium ice cream made from the very best ingredients, from
recipes developed in 1947. Their products are presented in a unique, Americana atmosphere by
people who genuinely care for their customers. Kilwins is where people come to celebrate, vacation
and share with family and friends.
About ONE DAYTONA
In addition to P.F. Chang’s, Hy’s Toggery, and Kilwins Confections, lease agreements have been
executed with Bass Pro Shops®, America’s most popular outdoor store, and Cobb Theatres, the highly
respected Southeastern-based exhibitor, as anchor tenants of ONE DAYTONA. The development
boasts approximately 300,000 square feet and a projected investment of approximately $120 - $150
million.
ONE DAYTONA selected Shaner Hotels and PHG as its hotel partners. Shaner Hotels and PHG have
confirmed an exclusive 144-room, full-service Marriott Autograph Collection® hotel, The DAYTONA®,
and an approximately 105-room Fairfield Inn & Suites by Marriott. PHG is the confirmed residential
partner and initial planning is underway for an approximately 268-unit rental apartment community
including a four-story midrise campus and garden style complex.
Inaugural Partners include DAYTONA Rising Founding Partners Toyota, Florida Hospital, Chevrolet
and Sunoco.
-more-
ONE DAYTONA New Retail Page 3
ONE DAYTONA will quickly become synonymous with visitors, meeting and convention
delegates, race fans and residents as the place to live, work, stay and play. The first phase of ONE
DAYTONA, planned to open in 2017, will feature a retail, dining and entertainment district, along with
two hotels, office and residential space.
For more information and the latest updates, visit OneDaytona.com, follow us on Twitter
(@ONEDAYTONA) or Facebook (OneDaytona).
ABOUT P.F. CHANG’S
P.F. Chang’s features a blend of high-quality, Asian-inspired cuisine and American hospitality in a sophisticated,
contemporary bistro setting. As of January 2016, the company owns and operates more than 210 domestic P.F.
Chang’s restaurants in 38 states. In addition, the company has extended the P.F. Chang’s brand to international
markets and retail products, both of which are operated under licensing agreements. For more information on P.F.
Chang’s, please visit www.pfchangs.com and follow us on Facebook, Twitter and Instagram @PFChangs.
ABOUT SHANER HOTELS
Shaner Hotels is one of the foremost owner-operator companies in the hospitality industry. The current portfolio is
made up of 40 properties with over 5,000 rooms, in 17 states and two countries with gross revenues of both
owned and managed properties in excess of $150 million. New properties are constantly evaluated as the division
continues a conservative yet opportunistic approach to growth. Shaner is an approved management company
and franchise of Marriott International Inc., Hilton Hotels Corporation, InterContinental Hotels Group, and Choice
Hotels. Obtaining endorsements from these world-renowned companies is a direct result of the organization's
commitment to quality and an unwavering customer service philosophy adhered to for more than four decades of
hospitality operations. For more information, please visit the company website at www.shanercorp.com.
ABOUT PRIME HOSPITALITY GROUP (PHG)
Prime Hospitality Group offers vertically integrated, customizable hospitality products and services. Perfectly
situated within Prime Group’s professional acquisition, design, construction and management alliances, PHG
employs a range of disciplines and experiences necessary for the efficient development, operation and ownership
of premium brand resorts and hotels. The broad range of the PHG portfolio encompasses brand and boutique
restaurants, retail and professional office space, apartment communities and resort and hotel brands: Marriott
International Inc., Hilton Hotels Corporation, Choice Hotels and Intercontinental Hotels Group.
For more information on Prime Hospitality Group, please visit their website at
www.PrimeHospitalityGroupUS.com.
ABOUT ISC
International Speedway Corporation is a leading promoter of motorsports activities, currently promoting more than
100 racing events annually as well as numerous other motorsports-related activities. The Company owns and/or
operates 13 of the nation's major motorsports entertainment facilities, including Daytona International Speedway®
in Florida (home of the DAYTONA 500®); Talladega Superspeedway® in Alabama; Michigan International
Speedway® located outside Detroit; Richmond International Raceway® in Virginia; Auto Club Speedway of
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Southern California near Los Angeles; Kansas Speedway® in Kansas City, Kansas; Phoenix International
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Raceway® in Arizona; Chicagoland Speedway® and Route 66 Raceway near Chicago, Illinois; HomesteadSM
Miami Speedway in Florida; Martinsville Speedway® in Virginia; Darlington Raceway® in South Carolina; and
Watkins Glen International® in New York.
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The Company also owns and operates Motor Racing Network , the nation's largest independent sports radio
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network, and Americrown Service Corporation , a subsidiary that provides catering services, food and beverage
concessions. In addition, the Company has a 50 percent interest in the Hollywood Casino at Kansas Speedway.
For more information, visit the Company’s website at www.InternationalSpeedwayCorporation.com.
-ONE DAYTONA-