mars chocolate - Oser Communications Group

Tuesday, June 28, 2011
MIDWAY IMPORTING, INC.
FOCUSES ON HISPANIC HEALTH
& BEAUTY CARE MARKET
Chris Hartmann, CEO of Midway
Importing, Inc., discusses his company’s
strength in the Hispanic HBC market.
Oser Communications Group
TRINITY LABORATORIESʼ
PALOXIN®LS DELIVERS
REVOLUTIONARY PAIN RELIEF
Boston
FORMULATED FOR RESULTS:
DERMA E NATURAL BODYCARE
FOR HEALTHY, BEAUTIFUL SKIN
CH: Midway is the only company in the United States
that is focused on the Hispanic Health and Beauty Care
market with a comprehensive distribution and marketing
program. Midway currently services most national retailers, but there are still some strong regional players that we
would like to service. As the Hispanics “spread” across
the country, something the 2010 Census proves, we
Trinity
Laboratories
introduces
Paloxin®LS, the most powerful pain
relief available over-the-counter. Trinity
is a biotechnology company specializing
in the development of pharmaceutical
products for the treatment of human disease and advanced delivery technologies
that enable biopharma innovation.
Trinity has developed Paloxin®LS, an FDAapproved capsaicin-based topical cream for pain relief,
with a capsaicin concentration of 0.25 percent.
Paloxin®LS provides relief by blocking the transmission
of pain signals, and its unique formulation does not
produce the burning sensation at the site of application
typically associated with capsaicin-based creams. This
allows the capsaicin to be delivered in a much higher
For more than 27 years, derma e®
Natural Bodycare has been developing effective and affordable natural
skincare solutions for healthy, beautiful and younger-looking skin.
With more than 90 natural skincare
products rich in antioxidants, vitamins, minerals and
botanicals, derma e offers award-winning, anti-aging
facial care products and treatment products that help
resolve common problem skin conditions.
derma e products are formulated with scientifically
proven, effective, natural anti-aging ingredients such as
powerful antioxidants Astaxanthin and Pycnogenol®, skinfirming DMAE, wrinkle-fighting peptides and
ultra-hydrating hyaluronic acid. Additionally, all treatment
products utilize nutritious oils, botanicals, vitamins and
AMERIFIT AND I-NUTRITION
MERGE TO FORM I-HEALTH, INC.
AT DSM NUTRITIONAL PRODUCTS
PREVAL HEALTHʼS ACTIFADE®
SURPASSES SALES IN SKIN
BRIGHTENING CATEGORY
GOT ATHLETIC BOYS?
PRO-ATHLETICSʼ STINKY
BOYZ TO THE RESCUE!
CDM: Midway has experienced significant growth over the last decade. Tell us
a little about your company and what
makes it different.
Continued on Page 29
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Continued on Page 29
What do you get when you combine the world’s leader in vitamins and nutrients with a U.S.
leader in consumer OTC &
dietary supplements? Answer: a dynamic, innovative
powerhouse of consumer brands known as i-Health, Inc.
This newly formed company combines DSM’s recently
launched consumer group, i-Nutrition, with the wellestablished Amerifit Brands. i-Health, Inc., will have
sales exceeding $125 million and will command some
of the strongest brands in dietary supplement and
OTC categories:
• Estroven®—#1 in menopausal relief
• AZO®—#1 in UTI treatment and prevention
• Culturelle®—#2 probiotic dietary supplement
• i-cool®—#2 in menopausal relief
ActiFade® may not have a celebrity
like Carrie Underwood promoting it
or the advertising dollars of other
skincare giants, but, through the years,
it has proven to be a success in the
fade bleach categories at points of distribution. And this year, ActiFade partnered with WOW! Creations to produce a red carpet-style
Oscar’s Gifting Lounge on Rodeo Drive this past
February. With celebrities like Sofia Milos, Jaala
Pickering and Diedra Hall all in attendance, the show was
a huge achievement for the ActiFade line.
ActiFade gradually fades dark brownish pigments
in the skin, such as age spots, liver spots, freckles and
blotches, while providing targeted toning balance for
sensitive areas of the skin. It’s thorough yet gentle
Stinky Boyz is a sports-theme hygiene
line for young boys founded by Marie
C. Gelin. The concept for Stinky Boyz
was birthed in 1990 when Marie had
only daughters, but watched as her
twin sister struggled to get her active
boys in the shower. At that time,
Marie’s sister looked at her and said, “These boys come
home from practice and refuse to clean up or sometimes
go to bed without even showering! There has got to be
something that can get them to understand the importance
of good hygiene.” At that moment, Marie came up with
the concept for Stinky Boyz.
A few years later after having her first son, Marie
began to experience the same struggle with his hygiene.
Marie says, “He would pretend to be in the shower by
Continued on Page 24
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MARS CHOCOLATE: SEASONAL
STRATEGIES FOR THE CANDY AISLE
4
Tuesday, June 28, 2011
From Halloween treats to stocking
stuffers, drug store shoppers will be
searching for exciting new items in the
fall. In fact, fall is the most crucial time
to hone merchandising in the candy
aisle as the Halloween season represents 23 percent of annual candy
sales—the largest share of any selling
season, according to the National
Confectioners Association.
To help drug retailers capitalize on
seasonal candy sales, Mars Chocolate
offers a cornucopia of offerings.
“Retailers can maximize their shelf set’s
performance by carrying an assortment
of seasonal items from Mars Chocolate,”
explains Tim Quinn, Vice President of
Trade Development for Mars Chocolate
North America. “Mars items have the
fastest on-shelf turn in the industry, averaging three times the shelf turn over the
category average.”
The candy experts at Mars offer seasonal merchandising tips to ensure success:
In-Store Signage: Shoppers are
strapped for time and the holidays are
stressful, so make your store easy to shop
by using in-aisle signage. Research
shows that 83 percent of Halloween consumers decide in-store which candy
brands to purchase for trick-or-treating.
The colorful, new Mars dump-bin will
create excitement in store and remind
consumers that you have their favorite
GOPICNIC LAUNCHES INNOVATIVE
LINE OF READY-TO-EAT PRODUCTS
TO MEET EXPLODING NEED FOR
GLUTEN-FREE MEAL SOLUTIONS
GoPicnic®, the Chicago-based leader in
great-tasting, flavorful ready-to-eat
meal solutions, will introduce four allnatural and four deli shelf-stable grab &
go meals that are compact, convenient
and require no refrigeration or preparation at NACDS Marketplace, booth
1742. GoPicnic offers convenient
menus with an extended shelf life, all
with fewer than 500 calories per meal.
Four of the seven meals are gluten-free,
making them easy and safe on-the-go
meal options for consumers with gluten
sensitivity. New meals being introduced
Chain Drugstore Marketplace
brands in the candy
and seasonal aisles.
Dish:
Candy
Showcase
your
“candy dish” items
together in their own
section; this includes
candy for decorating,
snacking and parties.
Stock your shelves
with a variety of
items that will create a festive candy
dish in autumn colors or holiday hues.
Must-haves include a variety of
M&M’S® brand candies in a Harvest
Blend of red, gold and brown or a
Holiday Blend of red and green. The
new flavor to join both the fall and holiday line-ups is M&M’S® brand peanut
butter chocolate candies. Peanut butter
Continued on Page 24
at Marketplace include:
Three new Classic Deli Meals:
• Salami + Cheese: A balanced meal
featuring beef salami slices, organic
crackers, Asiago cheese spread, fruit &
nut mix and an organic dark chocolate
sandwich cookie.
• Turkey
Pepperoni
+
Cheese
Continued on Page 24
Lee M. Oser
CEO and Editor-in-Chief
Steve Cox
Kate Seymour
Senior Associate Publishers
Kim Forrester
Lyle Sapp
Associate Publishers
Lorrie Baumann
Editorial Director
Jennifer Miller
Keith Cooper
Dirk Deppey
Associate Editors
Valerie Wilson
Art Director
Yasmine Brown
Graphic Designer
Selene Pinuelas
Traffic Manager
Gabrell (Gabby) Felix
Paul Harris
Kevin Jones
James Martin
Bill Morris
Deborah Yarbrough
Account Managers
Enrico Cecchi
European Sales
Chain Drugstore Marketplace is published by
Oser Communications Group ©2011,
All rights reserved.
Executive and editorial offices at:
1877 N. Kolb Road, Tucson, AZ 85715
520-721-1300/Fax: 520-721-6300
www.oser.com
European offices located at
Lungarno Benvenuto
Cellini, 11, 50125 Florence, Italy.
SMARTMOUTH OFFERS PHARMACY
EDUCATION PROGRAM TO BENEFIT
RETAILERS AND CONSUMERS
Chain Drugstore Marketplace
The
American
Academy
of
Periodontology estimates that an alarming 75 percent of Americans suffer from
gum disease, the leading cause of tooth
loss in adults. Numerous studies have
also reported links between periodontal
disease and other systemic conditions,
including diabetes, stroke and heart disease. One might conclude that good oral
hygiene is good for the entire body!
Dentists have historically recommended brushing, flossing and using an
antibacterial mouthwash. Unfortunately,
none of those mouthwashes provide
fresh breath longer than one hour. So it
has been impossible to fight gum disease
and have long-term fresh breath.
Fortunately, a new mouthwash that has
just hit national retail shelves has finally
provided the solution.
SmartMouth® Advanced Clinical
Formula (ACF™) is the first and only
mouthwash to combine advanced germkilling—including anti-plaque and antigingivitis benefits—with 12 hours of
fresh breath! ACF contains an FDAapproved active ingredient that helps prevent plaque that leads to bleeding gums
and gingivitis. Like SmartMouth®
Original Formula, ACF also provides
fresh breath for at least 12 hours. Rinse
with ACF in the morning, get fresh
breath all day; rinse at night and wake up
without bad breath … no morning breath!
It sounds unbelievable, but it has been
clinically proven and independently verified by the Better Business Bureau’s
National Advertising Division (NAD).
After a thorough review of all scientific
information and clinical studies, including
all relevant studies identified by the
American Dental Association, the NAD
also confirmed that no other mouthwash
provides fresh breath longer than one hour.
Digital Gadgets, a leading manufacturer of
consumer electronics, announces the release
of its exciting new line of iSmok “Zero”
Electronic Cigarettes. The iSmok “Zero”
product line contains no nicotine, no tobacco, no tar and creates no harmful second
hand smoke. This disposable electronic cigarette is a fresh new alternative to smoking.
ISMOK “ZERO”: EXCITING NEW LINE
OF ELECTRONIC CIGARETTES
Tuesday, June 28, 2011
SmartMouth’s great
news will be shared with
millions of customers as
ACF joins its already successful national television
advertising and publicity
campaigns. Dr. Susanne
Cohen,
CEO
and
spokesperson
for
SmartMouth, has become
a nationally recognized
bad breath expert and has
appeared on The Today Show, The
Apprentice with Donald Trump, The View,
Fox News and more.
Notably, unlike most mouthwashes,
ACF provides advanced germ killing
without the use of alcohol. Alcohol is a
drying agent, and a dry mouth can cause
or worsen bad breath. In addition, dry
mouth and its ensuing bad breath are
symptomatic side effects of more than
100 widely prescribed everyday drugs.
These and many other facts are important for pharmacists to know, which is why
SmartMouth has implemented an outstanding educational program to retail pharmacists. SmartMouth’s pharmacy education
program provides these important
9
educational facts along with On The Go
(single-use) packets for the pharmacists
and a select number of their trusted customers to sample. Knowledgeable
pharmacists can then provide solutions
to their customers by making appropriate recommendations. In this way, pharmacists can help create and maintain
loyal, repeat customers. A similar pharmacy education program last year (1800
independent pharmacies) resulted in a
300 percent sales increase!
According to David Biernbaum,
industry consultant and business development advisor to SmartMouth, “ACF
customers will be trading up from lowmargin and highly-discounted brands to
margin and profit-rich ACF. It’s actually
incremental to retailer category sales.”
ACF is effective for both common
and persistent bad breath and is safe for
diabetics. Diabetics are among the millions of consumers who appreciate retailers who carry SmartMouth.
Please visit Dr. Susanne Cohen,
CEO and Andrew Burch, President of
SmartMouth, at the Emerson Group
booth 717 to discuss how SmartMouth
can support your strategic initiatives.
iSmok “Zero” comes in a variety of flavors
besides the classic taste, including menthol,
cherry, vanilla and more. In addition, the
design of the iSmok “Zero” can be created
to your liking with many exciting new patterns and images to choose from.
For more information, please contact
Christine McCartney at SRC Sales at
508-420-1700.
DR. HOʼS ASKS: WHY TAKE A
PILL WHEN YOU CAN CHOOSE A
CHOCOLATE FOR WEIGHT LOSS?
22
Tuesday, June 28, 2011
Chain Drugstore Marketplace
Diet product by ECRM and is now
launched at major retail locations including Rite Aid, Walgreens and GNC.
Developed with an all-natural
approach in mind, the active ingredient in
Slimmies is proven to promote weight
loss, delay absorption of fat and cholesterol, help one feel fuller so that less
calories are consumed, and promotes a
positive metabolic effect.
In clinical studies with the
University of Connecticut over a fourweek period, the active ingredient in
Slimmies, called Konjac Glucomannon,
showed an average weight loss of 12
times more than the placebo!
While other diet supplements have
made promises, Slimmies delivers
results. Best of all, they taste like real
chocolate because they are made with
real chocolate. There
is no longer any reason to put up with
unwanted
side
effects of dieting like
jitters, sleep deprivation, headaches, loss
of energy or feeling
hungry all the time.
Since the Slimmies chocolate has
such positive effects, there is no need to
change one’s lifestyle or foods. Instead, the
Slimmies chocolate’s will allow one to feel
fuller, and therefore naturally consume less
calories, making it easier to lose weight.
The word diet will never be the
same, because the Slimmies weight loss
chews is no ordinary diet. There is no
starvation involved, no unnatural side
effects, and, since the Slimmies chocolates taste great, it’ll be easy to forget one
is even trying to lose weight. It’s the easiest way to lose weight, naturally.
For more information about
Slimmies weight loss chews, visit Dr.
Ho’s, maker of Slimmies, at booth 1442
and www.drhonow.com.
Still battling with your children to take
their temperature? Fever-Bugz® makes
temperature-reading fun and easy,
instead of a chore!
This innovative fever indicator
allows parents to visually monitor their
child’s temperature for up to 48 hours
with NO FUSS. Fever-Bugz are fast, safe
and effective, hypoallergenic, accurate to
within one degree Fahrenheit and latexfree. Best of all, kids love to wear them!
Fever-Bugz Stick-On Fever Indicators
use encapsulated liquid crystal
technology to indicate the user’s body
temperature in two-degree Fahrenheit
increments. Application is fast, safe and
gentle. A parent simply peels off the
plastic strip backing and applies the
fever indicator directly to the child's
skin. Within seconds Fever-Bugz fever
indicators will light up and indicate N
(for normal), 99, 101, 103, 105. The
correct temperature reading corresponds
to the highest figure which appears
green. When continuous monitoring is
no longer necessary, Fever-Bugz is
simply removed and
discarded.
Fever-Bugz is a
member
of
the
PhysioLogic® family
of
thermometers.
PhysioLogic
is
devoted to making
accurate and reliable
home
monitoring
products with leading-edge technology.
PhysioLogic
has
earned market recognition for its complete range of high quality and affordable
home monitoring solutions: thermometers, blood pressure monitors and scales.
Learn more by visiting booth 1148 at
the NACDS Marketplace show or
www.fever-bugz.com.
Crunchies Food Company, LLC
(www.crunchiesfood.com), the leading
producer of all-natural, freeze-dried vegetable and fruit snacks, announces plans
for some great new additions to the
Crunchies line of all-natural, freeze dried
fruit and veggie snacks!
Crunchies will be introducing the
newest fruit flavors: Strawberry Banana
Crunchies® and Cinnamon Apple
Crunchies®. Each serving of Strawberry
Banana Crunchies and Cinnamon Apple
Crunchies are a complete daily recommended serving of fruit and are high in
fiber, full of vitamins and minerals, all-natural, with absolutely no additives or preservatives, are suitable for people with an intolerance for wheat or gluten or for those who
consume only raw food, and are kosher.
Crunchies will also be introducing the
new single-serving packaging for some of
its most popular Crunchies flavors. This
convenient Munch Pak makes fitting in
the recommended five servings of fruit
and vegetables easy as crunch. These
individual-serving pouches of all-natural,
freeze-dried fruit are perfect for a snack on
the go and are available in six varieties:
Strawberry, Mixed Fruit, Mango, Pear,
Cinnamon Apple and Pineapple and will
be shipping just in time for back to school.
The new line of Veggie Crunchies®
are also on the way. These great new veggie flavors are the perfect savory replacements for high calorie nuts and chips—
without sacrificing that much-needed
crunch. The new line of Veggie Crunchies
includes Buttered Power Veggies and
Herbed Spiced Power Veggies, flavorful
blends of corn, edamame, peas, carrots,
vegetable oil, spices, flavoring and sea
salt. Three edamame flavors are also joining the line: Edamame, Salted Edamame,
and Grilled Edamame with Wild Rice.
Incredibly wholesome, Veggie Crunchies
are also rich in fiber, protein, isoflavones
and contain relatively little fat. These
Veggie Crunchies also provide a nutritional
burst of energy from edamame that’s
available anywhere, anytime, thanks to
Crunchies’ convenient resealable pouches.
Veggie Crunchies are also being
About Crunchies Food Company, LLC
Founded in 2005, Crunchies Food
Company, LLC has created a nationally
distributed line of freeze-dried fruits and
vegetables that are redefining healthy
snacking for the 21st century. Free of
additives, chemicals, preservatives or
unhealthy ingredients, Crunchies are
truly “Nature’s Ultimate Snackfood.” For
more information, please visit booth
1746 and www.crunchiesfood.com or
call 888-997-1866.
The diet pill is from the days of the past.
The newest revolution in weight loss
does not contain ephedrine, caffeine or
any of those former flame-outs that
promised so much and provided little to
no results, except a whole bunch of
unwanted side effects. Gone are the days
of starving and fasting, of no carbs, no
fats, no fun. It’s time to throw away those
old ideas and have a bite of chocolate.
A Slimmies chocolate chew before every
meal is all that is needed to stimulate the
active ingredient, but since it’s a chocolate and not a pill, taking a Slimmies
chew will curb your appetite. It’s easy to
remember, easy to take and ever so easy
to start losing weight.
Made with real cocoa, there is no
longer any reason to deny those chocolate cravings. It has been voted Best New
FEVER-BUGZ STICK-ON
FEVER INDICATORS EASE
TEMPERATURE-MONITORING
THE NATURAL CHOICE SNACK:
CRUNCHIES NOW IN
SINGLE SERVE, MUNCH PAK
offered in the form of Roasted Veggies
and BBQ Roasted Veggies, a tasty blend
of corn, peas, carrots, tomatoes, oil, flavoring, sea salt and red bell peppers
which are freeze-dried just after they
have been roasted to perfection. Two
other flavors, Buttered Sweet Corn and
Sugar Snap Peas, round out the Veggie
Crunchies line.
All of Crunchies’ delicious flavors are
made in the U.S. through a unique freezedrying process in which individually
frozen fruits are placed in a refrigerated
vacuum chamber that removes up to 97
percent of the moisture. This special
process gives Crunchies their crunchy texture and allows them to retain a high percentage of the nutritious enzymes that are
invariably lost through traditional heat drying, making them nutritious and delicious!
24
Tuesday, June 28, 2011
DSM (Con’t. from p. 1)
• i-flex®—#1 non-glucosamine joint
relief supplement
• SlimShots®—#1 clinically proven
appetite controlling shot
In addition, i-Health will leverage the
pipeline of proprietary and clinically
proven new ingredients from DSM to
create new categories and rejuvenate
existing ones with products such as:
Trinity Laboratories (Con’t. from p. 1)
concentration than other products on the
market. Paloxin®LS is up to ten times
stronger than other capsaicin-based competitors.
Paloxin®LS provides relief from
muscle and joint pain associated with
arthritis, simple backaches, sprains, strains
and bruises. Paloxin®LS offers relief in as
Preval (Con’t. from p. 1)
enough to use everyday. It also helps to
leave the skin looking radiant. Rich in
vitamin C—one of the most powerful
antioxidants found in nature—the
ActiFade® Complex promotes a youthful luster in your skin.
This year Preval® Health launched
ActiFade product extensions targeting
the body, face and neck.
ActiFade®:Face helps the appearance
of wrinkles, age spots and blemishes,
while maintaining your skins daily
Stinky Boyz (Con’t. from p. 1)
letting the shower run and sit around or
play video games.” During this time,
Marie was self-employed in the real
estate industry. As the market began to
take a downturn in 2007, she decided to
realize her idea of creating a line of
hygiene products for active boys. She
put together a proposal, found a business
Mars Chocolate North America (Con’t. from p. 4)
candy is growing at over one and a half
times the chocolate category rate, so
shoppers will be looking for it.
Halloween is the second biggest decorating holiday and consumers are eager
to liven up their homes with delicious
décor like DOVE® Brand PROMISES®
in attractive autumn packaging and
popular MINIS MIX™ Miniatures.
Trick-or-Treat: Ninety percent of
consumers hand out chocolate for trick
GoPicnic (Con’t. from p. 4)
(Gluten-Free): A balanced meal featuring
turkey pepperoni slices, multi-seed
crackers, Asiago cheese spread, dried
cranberries & pineapple and Almond
Roca toffee candy.
• Turkey Stick + Crunch (Gluten-Free):
A balanced meal featuring a turkey snack
stick, BBQ-flavor chips, dried apricots,
fruit & nut mix and an organic darkchocolate square.
Four new All-Natural Meals:
• Peanut Butter + Crackers: A balanced
meal featuring natural peanut butter,
Chain Drugstore Marketplace
“Combining these two companies provides a tremendous launch platform for
innovative health and wellness products,” according to Garnet Pigden, SVP
of i-Nutrition Brands. “i-Health will be
able to leverage DSM’s global nutrition
business of $4.5 billion and its annual
R&D investments of more than $150
million. There is no company better positioned and better enabled to grow existing categories, launch new ones and
improve retailer profits.”
“We are delighted to be a part of the
DSM team,” states Amerifit CEO, Wes
Parris. “This new platform will enable us
to further accelerate our strategic goal of
delivering aggressive incremental category growth through new product innovation based on strong scientific support
and consumer acceptance.”
Stop by booths 1251 (Amerifit) and
1334 (DSM i-Nutrition) at the NACDS
Marketplace to find out more about the
exciting new company, their innovation
pipeline and just how they intend to help
you grow your consumer health business.
moisture. The product helps to hydrate
and moisturize the face while smoothing
and evening the skin tone.
ActiFade®:Necklift is specifically
targeted to the neck to improve the look
of your neck and give you a more youthful look. The product promotes antiwrinkle and anti-sagging of the neck area
and anti-drooping of the jaw line.
ActiFade®:Skin Bumps targets
rough, dry, bumpy skin otherwise known
as Keratosis Pilaris. It smoothes the skin
and eliminates the small bumps that dry
skin can create.
“It’s not about celebrity endorsement; we want to create a customer for
life. It’s a relationship, one we nurture
and grow by constantly demonstrating
our commitment to helping customers
better their own lives with products
that deliver the promised benefits. We
are honored to be asked to participate
in these red carpet events, and our goal
is to play a part in more of these events
going forward to help spread the word
about ActiFade,” says Bernard
Willimann, Director of Marketing of
Preval Health.
Be sure to follow @ActiFade on
Twitter for product updates, deals and more.
Find ActiFade on Facebook to join
the conversation and get exclusive deals
or visit our blog at www.skingossip.com.
Preval Health, ActiFade’s parent
company, is recognized as a progressive
leader in specialty niche marketing and
the maker of category-leading health
products sold in national retail pharmacy
chains such as CVS, Walgreens,
Walmart, online and direct response. For
more information about ActiFade, please
visit booth 717 and www.actifade.com.
partner and has since invested over $1
million into Stinky Boys, which
launched in January 2011.
Marie says, “Currently there are
no hygiene products that cater to
young adolescents.” All they have
available are their father’s soap and
deodorant or some other harsh product
with an overbearing odor.” Stinky
Boyz provides a solution: not only is it
a soap and deodorant but it’s fun and
contains natural products that will
care for boys’ skin. The soaps and
deodorants are shaped as sports balls
with a silicon band for easy gripping.
Stinky Boyz plans on expanding with
toiletry items such as floor mats,
shower curtains, etc. as well as a girl’s
line in the near future.
Since their launch in January,
Stinky Boyz has been featured in
several magazines, newspapers and
online blogs. Just to name a few,
Entrepreneur magazine, the AJC, Parent
Wise magazine, www.2wire2tired.com,
Fox 5 Atlanta and much more. Stinky
Boyz is here to stay!
Please be sure to visit Stinky Boyz at
booth 1929 and www.stinky-boyz.com
for more information about the brand.
or treating and they’ll be looking for the
top brands. New FUN SIZE® offerings
this year include: MILKY WAY® Simply
Caramel, SNICKERS® Brand Peanut
Butter Squared, a bag of three different
SNICKERS brand favorites, and a new
mix with three flavors of FUN SIZE®
M&M’S® brand chocolate candies in
one bag. To answer the call for more
value with the M&M’S Brand, Mars has
put three additional pouches into each
M&M’S FUN SIZE bag and new package graphics highlight the M&M’S
Characters, making the bags more
prominent on shelf.
Holiday Gifting: Two-thirds of
households use candy as a gift—from
stocking stuffers to hostess and Secret
Santa gifts. Shoppers want simple,
unique solutions, and Mars offers a complete line at various price points. Several
new items featuring the iconic M&M’S
characters retail for only $1.99, including
stocking tin ornaments, holiday canes
and a gift box shaped like a colorful
Christmas tree. DOVE Chocolate
introduces several beautiful new gift
items at a $5.99 retail price, each
wrapped with an elegant bow. From 18piece boxes of DOVE Brand PROMISES
in silky smooth milk chocolate, dark
chocolate or peppermint bark, to DOVE
Brand PROMISES packaged in red or
blue cylinders, or DOVE® Chocolate
Truffles in gift boxes.
Give consumers what they want:
Mars Chocolate brands in a variety of
colors and flavors for the fall and
winter holidays.
organic crackers, unsweetened applesauce, cheddar bunny crackers and
gummy bears.
• Tuna + Crackers (Gluten-Free): A balanced meal featuring lemon-pepper tuna,
multi-seed crackers, unsweetened applesauce, fruit & nut mix and an organic
dark-chocolate square.
• Salmon + Crackers: A balanced meal
featuring chili lime salmon, organic crackers, fruit & nut mix, dry-roasted edamame
and an organic dark-chocolate square.
• Hummus + Crackers (Gluten-Free,
Vegan and Kosher): A balanced meal featuring hummus dip, multi-seed crackers,
dry-roasted edamame, fruit & nut mix
and an organic dark-chocolate square.
“GoPicnic meals are the ultimate
solution for retailers looking for grab &
go meal options to offer consumers onthe-go,” said Julia Stamberger, CEO and
president of GoPicnic. “With an increasing demand for health and wellness,
GoPicnic offers a new concept in convenient, nutritious, balanced meals that
can be stored, merchandised or eaten
anywhere, including perfect solutions for
consumers requiring special diets like
gluten-free, kosher or vegan.”
GoPicnic partners with top-quality
manufacturers to develop products featured in GoPicnic meals, including Late
July Organics, Old Wisconsin and
Popchips. GoPicnic also features its own
high-quality brands, including Sweet
Perry Orchards and Copper Cowbell. All
GoPicnic meals contain no artificial flavors or colors and no trans fats, highfructose corn syrup or added MSG.
GoPicnic all-natural meals additionally
contain no artificial preservatives. All
GoPicnic meals easily fit into a laptop
bag, backpack or purse.
For more information about
GoPicnic meals and programs, please
visit booth 1742 and www.gopicnic.com,
email [email protected] or call
773-328-2490.
• BrainStrong™—for memory enhancement and cognition benefits
• Ovega™—all natural, vegetarian
omega 3s
• i-build™—for bone health
• i-comfort™—for ease of gluten digestion
little as 30 seconds and lasts as long as 2448 hours. It is non-greasy, does not contain
alcohol and won’t stain clothes.
Paloxin®LS uses capsaicin as its
active ingredient. Capsaicin has been
found to be one of the most effective
pain relievers for arthritis, sore muscles,
joint pain, tendonitis and body aches.
The company’s patented formulation
binds the active ingredient capsaicin to
Palmitate, where it remains until it penetrates the skin surface. This innovative
breakthrough prevents the burning sensation typically associated with capsaicinbased topical analgesics.
Once Paloxin®LS is absorbed into
the skin, moisture beneath the skin triggers the release of capsaicin from the
Palmitate. The capsaicin then binds
to receptors on sensory nerve fibers,
which interrupts the transmission of
pain signals to the brain.
Paloxin®LS is available in twoounce tubes as well as in boxes of ten
convenient travel pouches.
For
more
information
on
Paloxin®LS and Trinity Laboratories,
visit booth 1140 and www.paloxin.com,
or contact Luis deBonoPaula, COO, at
210-366-0006.
HICURAL: WORLDʼS FIRST
OTC HICCUP RELIEF TOOL
Chain Drugstore Marketplace
Tuesday, June 28, 2011
Hicural, a new over-the-counter hiccup
relief tool manufactured and distributed
by a U.S. company in Sacramento, Calif.,
is drawing keen interest and rave reviews
for its potential from consumers and
industry insiders alike.
The company knew it had something
special when the prototype of the product
was first introduced at the CDMA show
in Orlando, Fla., earlier this year. Many, if
not most, of the drug stores and distributors in attendance showed a fair amount
of curiosity and then strong interest.
Some companies even ordered product
well before it was ready to be rolled out.
“We knew we had a unique and innovative product that worked and filled a
consumer need but we were not really sure
what the response would be,” said Hicural
CEO Chuck Ray. But now they do.
Several large distributors have now signed
up to carry the product and Hicural will
soon begin to make its way on to store
shelves in various parts of the country.
The new product is made from
polypropylene and manufactured in a
clean room in Vacaville, Calif. Ray said it
is safe and simple to use and works by
placing it in the mouth, gently biting
down and then drinking a glass of water.
He said it will work literally in seconds
and has never failed to stop hiccups.
Ray believes the product will appeal
to many consumer segments since everyone suffers from annoying hiccups at one
time or another. He said some people do
much more than others, particularly
children. “As most people know, especially parents, hiccups can last for several
uncomfortable minutes or several hours
depending on the individual.”
Ray said doctors tell people causes
range from eating or drinking too much or
too fast, anxiety, stress, excitement, even
pregnancy in women can cause hiccups.
He said home remedies rarely work and, if
they do, not with any consistency. “Our
product has worked on adults and children
Midway Importing, Inc. (Con’t. from p. 1)
important to our overall strategy.
follow them with our distribution models.
By delivering consistent year-after-year
same-store sales increases, often with
double digit growth, Midway has won
the confidence of our customers and is
looked upon as a trusted adviser. Growth
is a natural consequence of performance
and trust.
CDM: Midway takes pride in offering
the top Hispanic brands. What makes a
product Hispanic?
CH: Midway only considers brands that
are already well known and trusted as
leaders in their country of origin or that
already have brand awareness in the
U.S. Making private label products,
copying an already well-known brand
or simply putting Spanish on a label
does not work in our market. Hispanic
consumers are very brand aware and
loyal at both the brand and the store
level. Culture and tradition play a very
important role. Getting this right is very
derma e (Con’t. from p. 1)
antioxidants to help ease various skin conditions and physical ailments such as
blemishes, age spots, scars and aching
extremities. Not only will you see great
results with these products, all formulas
have a safe, effective delivery system free of
parabens, phthalates, sodium lauryl sulfates,
petrolatum, mineral oil, artificial colors and
are 100-percent vegan and cruelty-free.
Honors
As the three-time award winner for Best
Skin Care Products from Whole Foods
Magazine, derma e continues to receive
multiple awards for categories such as
best anti-aging products, excellent
cleansers and outstanding exfoliators. In
addition to 34 product awards in the last
five years, derma e’s DMAE—Alpha
Lipoic—C-Ester Crème recently achieved
CDM: What are your hottest products?
CH: Moco de Gorila is a relatively new
item introduced over the last couple of
years. In a short timeframe, it has
become the number one brand in
Hispanic hair styling and performs great
with the younger generations. Bedoyecta
Vitamins are also performing very well
and again were a launch we executed
within the last four years. Many of the
brands we have managed over the past
20+ years continue to be strong performers such as Sal de Uvas Picot Antacid,
Vitacilina Antibiotic Ointment, Avena
Lotion, Hinds Creams and many others.
CDM: Why doesn’t Midway provide its
own brands? That’s a strategy that many
companies are using to increase margins.
CH: Midway’s focus is to build our partner’s brands. Copycat brands don’t serve
our partners and are not acceptable in our
model. Midway’s philosophy is to work on
smaller margins and get heavier rotation
the #1 item in facial care within the natural products channel. Additionally, the
brand recently achieved the status of being
#1 in facial lotions and crèmes within the
natural products industry, and is one of the
top-10 natural skin care brands contributing to the majority of growth in this channel for the last three years. derma e is also
proud to be the #2 brand in advertising
SOV in the natural health industry, reaching an audience of approximately 16 million readers per quarter.
Giving Back
derma e constantly strives to lessen their
impact on the environment and improve
conservation efforts within their organization. derma e:
• Uses non-GMO ingredients.
• Includes organic ingredients whenever
possible.
• Supports green business practices as a
29
of all ages. It has never failed and has even
worked in a few cases of chronic hiccups,
although that really is not our emphasis or
target market,” Ray said. Hicural, which is
small enough to fit in a pocket or purse,
will come in a plastic case to stow and it is
Ray’s hope that it will become a fixture in
every family’s home medicine cabinet.
The company is wildly excited about
the response generated by Hicural in such
a short time and hopes the trend continues at the NACDS Marketplace show this
week, where it will debut the product to a
much wider audience. Ray believes the
larger chain drug and grocery stores will
see what others have already recognized
about Hicural.
“I think there is a real opportunity
and unlimited potential with this product
because nothing like it exists, so it will
not compete with or cannibalize existing
categories. Plus, it will give distributors
something new and different to carry
and, at the price point, give retailers a
great consumer impulse buy,” Ray said.
For more information on Hicural,
please visit booth 1240 and www.hicural
.com, email [email protected]
or call 916-706-1083.
by focusing on our partners’ brands with
comprehensive distribution and marketing
programs. Copycat and private label products just don’t get sufficient rotation to
make it worth the retail store’s investment.
CDM: Where do you see the overall
Hispanic marketplace going? The U.S.
Census projects continued population
growth, but what should retailers expect
from Hispanic buyers?
CH: The Census shows growth in the
Hispanic population in all 50 states.
National chains will need to adjust store
counts and locations throughout the
country while regional accounts will
need to keep track on the local trends and
make needed adjustments. The growth
trends are strong for the next 30-40 years.
Midway watches each state, each region
and each neighborhood to make recommendations to our accounts to tailor the
right program down to the store level.
For more information on Midway
Importing, Inc., please visit them at
booth 1047 or call 713-802-9363.
member of Green America.
• Has an in-office conservation and recycling program.
• Uses 100 percent recyclable packaging.
• Manufactures with 100-percent wind
energy.
Additionally, derma e donates to Special
Olympics, the World Wildlife Fund, Heal
the Bay Santa Monica, The Coalition to
End Family Violence, Meet Each Need
with Dignity (MEND) and the Brittany
Foundation. A percentage of all product
sales is also donated to The Paraguay
Project, derma e’s three-tiered charitable
program supporting the people, rainforest
and land of Paraguay.
For more information about derma e
Natural Bodycare, please visit booth
1955 and www.dermae.com, or contact
Jeff Carducci, National Sales Director, at
949-362-5145.