INDONESIA TOURISM INVESTMENT DAY

Transcription

INCLUSIVE TOURISM DEVELOPMENT:
PROSPECT AND CHALLENGE IN INDONESIA
DR. Frans Teguh, MA
Director for Infrastructure Development and Tourism Ecosystem
Ministry of Tourism, Republic of Indonesia
Manila, Philippine, 18 February 2016
1
OUTLINE
A. Strategic Situation Analysis
B. Strategy Formulation
C. Implementation
D. Controls
2
Strategic
Situation
Analysis
3
A.
Strategic Rationale: World Tourism
Inclusive Tourism Development
9.5%
1
from
US$
1.4
From PDB – Direct
Impact, Indirect Impact,
& Induced Impact (2014)
11 Employment (Jobs)
Trillion In Export
5%
of the World’s Export
(2014)
25
Million of Tourists in 1990
1138
5 Up to 6
Million of tourists in 2014
Billion of Domestic
Tourists
TOURISM IS A KEY FOR DEVELOPMENT, WELFARE
AND HAPPINESS
(TOURISM IS A LEADING SECTOR)
- An ever increasing number of destination world wide
opened, invest , and turning Tourism into Key of
export Revenues, Jobs Creator, Enterprises and
Infrastructure development;
- Tourism has experienced continued expansion and
diversification, Becoming One of the Largest and
Fastest-Growing Economic Sector in the world;
- Despites occasional shocks, International Tourist
Arrival have shown virtually Uninterrupted Growth 
25 million (1950)  278 Million (1980)  528 Million
(1995)  1138 Million (2014).
Sourcer: UNWTO Tourism Highlights, 2014
UNWTO World Tourism Barometer, Jan. 2015
WTTC, Jan. 2015
4
A.
Benchmark Of Global Direct GDP By Industry
• In 2013, Travel & Tourism generated
$2.1 trillion in direct GDP
• This contribution to global GDP is
more than double that of the
automotive industry and nearly 40%
larger than the global chemicals
industry
• The Travel & Tourism sector is
three-quarters the size of the global
education, communications, and
mining sectors
Source : WTTC, 2014
5
A.
Tourism Industry’s Impact On Employment
In terms of employment, the
importance of Travel & Tourism is
even more pronounced. With 98
million people directly employed in
2011, Travel & Tourism directly
employs:
• 6 times more than automotive
manufacturing
• 5 times more than the global
chemicals industry
• 4 times more than the global mining
industry
• 2 times more than the global
communications industry
• A third more than the global
financial services industry )
Source : WTTC, 2014
6
A.
Benchmark Of Global GDP, Contribution To
Employment, And Historic Growth
Source : WTTC, 2014
7
A.
FOREIGN EXCHANGE COMPARISON
PROJECTION OF MAIN SECTORS’ FOREIGN EXCHANGE EARNINGS
IN INDONESIAN ECONOMY
Tourism
Coal
Oil and Gas
Crude Palm Oil
Processed Rubber
Source: Ministry of Tourism, 2014
8
A.
Indonesia Travel And Tourism
Competitiveness Index In The World, 2015
 In 2015, Indonesia travel and
tourism competitiveness index
ranked 50th out of 140
countries
BOTTOM THREE :
3 factors with the lowest tourism
competitiveness index:
1. Tourism Service
Infrastructure
2. Health and Hygiene
3. Environmental Sustainability
TOP THREE :
3 factors with the highest
tourism competitiveness index:
1. Natural resources
2. Prioritization of travel and
tourism
3. Price competitiveness
Source : Travel and Tourism Competitiveness Report WEF, 2013
9
Indonesia Travel And Tourism Competitiveness
Index In The World
A.
Indonesia Travel And Tourism Competitiveness
Index In 2013 & 2015
The Increase Of Indonesia Travel And Tourism
Competitiveness Index
World
Ranking
Increase
Ratings
International Openness
55
+59
15
Business Environment
63
+30
6
19
Air Transport Infrastructure
39
+15
Cultural Resources and Business Travel
38
25
Cultural Resources and Business Travel
25
+13
Air Transport Infrastructure
54
39
Tourist Service Infrastructure
101
+12
Human Resources and Labour Market
61
53
Ground Port and Infrastructure
77
+10
International Openness
114
55
Human Resources and Labour Market
53
+8
Business Environment
93
63
Price Competitiveness
3
+6
Ground Port and Infrastructure
87
77
Prioritization of Travel and Tourism
15
+4
Safety and Security
85
83
Health and Hygiene
109
+3
ICT Readiness
87
85
Safety and Security
83
+2
Tourist Service Infrastructure
113
101
ICT Readiness
85
+2
Health and Hygiene
112
109
Environmental Sustainability
134
-9
Environmental Sustainability
125
134
Natural Resources
19
-13
PILLAR
2013
2015
Price Competitiveness
9
3
Prioritization of Travel and Tourism
19
Natural Resources
Top Three
PILLAR
Bottom Three
10
A.
PRIORITIZATION OF TOURISM MARKET
No
Pasar
Kuantitas
Share Pasar
Growth
Devisa
Share Devisa TOTAL %
1
Singapore
1.634.149
18,57%
4,39%
1049,41
10,44%
33,39%
2
Malaysia
1.430.989
16,26%
7,15%
1002,53
9,97%
33,38%
3
Australia
997.984
11,34%
3,78%
1470,89
14,63%
29,75%
4
Tiongkok
807.429
9,17%
17,57%
810,79
8,06%
34,80%
5
Japan
491.574
5,58%
9,07%
558,85
5,56%
20,22%
6
Korea, Rep.
343.627
3,90%
10,27%
381,83
3,80%
17,97%
7
Philippines
246.497
2,80%
7,26%
206,31
2,05%
12,12%
8
Taiwan
245.288
2,79%
13,28%
231,09
2,30%
18,36%
9
United States of
America
234.134
2,66%
10,00%
349,20
3,47%
16,13%
10
United Kingdom
228.679
2,60%
7,82%
363,91
3,62%
14,04%
11
India
201.009
2,28%
19,52%
221,62
2,20%
24,00%
12
France
190.853
2,17%
12,24%
316,26
3,15%
17,55%
13
Germany
168.110
1,91%
13,48%
251,54
2,50%
17,89%
14
Netherlands
158.181
1,80%
7,91%
280,64
2,79%
12,49%
15
Thailand
141.349
1,61%
-5,62%
139,10
1,38%
-2,63%
16
Saudi Arabia
123.702
1,41%
29,92%
178,73
1,78%
33,10%
17
Hong Kong
112.785
1,28%
24,54%
119,47
1,19%
27,01%
18
Russian
96.543
1,10%
0,85%
191,97
1,91%
3,85%
19
New Zealand
66.484
0,76%
19,03%
82,80
0,82%
20,60%
20
Italy
63.043
0,72%
30,30%
105,19
1,05%
32,07%
Source: Data and Information Centre, Ministry of Tourism and Central Statistic Bureau, 2014
11
SI: PORTOFOLIO PRODUK PARIWISATA: KONTRIBUSI WISATAWAN
MANCANEGARA BERDASARKAN PORTOFOLIO PRODUK
A.
(PRODUCT PORTFOLIO TOURISM & INTERNATIONAL TOURIST
CONTRIBUTION
PER PRODUCT PORTFOLIO)
1. WISATA BAHARI (MARINE TOURISM) (35%)
Great Bali
Alam (Nature) (35 %)
PRODUK UTAMA
(MAIN PRODUCTS)
Budaya (Culture) (60 %)
2. EKOWISATA (ECO TOURISM) (45%)
3. WISATA PETUALANGAN (ADVENTURE TOURISM)
(20%)
1. WISATA WARISAN BUDAYA DAN SEJARAH
(HERITAGE AND PILGRIM TOURISM) (20%)
2. WISATA BELANJA DAN KULINER
(CULINARY AND SHOPPING TOURISM) (45%)
3. WISATA KOTA DAN DESA (CITY AND VILLAGE
TOURISM) (35%)
1. WISATA MICE (MICE & EVENTS TOURISM) (25%)
Buatan Manusia (Man Made)
(5 %)
Source: Passenger Exit Survery, 2014
2. WISATA OLAHRAGA (SPORT TOURISM) (60%)
3. OBJEK WISATA TERINEGRASI (INTEGRATED
AREA TOURISM) (15%)
12
MIKRO
MAKRO
A.
Targets
2013
2014
2015
2016
2017
2018
2019
9,2% or
equivalent to
Rp. 841,4 M
9,3% or
equivalent
to Rp. 946,9
M
10%
11%
13%
14%
15%
110,5
133,9
144
172,8
182
223
275
Contribution to
Employment
(million)
9,6
9,8
11,3
11,7
12,4
12,7
13,0
Tourism Competitiveness
Index (WEF)
#70
n.a
#50
n.a
#40
n.a
#30
International Tourist
Arrivals (million)
8,8
9,4
10,4
12
15
17
20
Domestic Tourist Trips
(million trips)
250
251
255
260
265
270
275
Contribution to National
GDP
Foreign Exchange
(trillion Rp)
13
“Archipelago
Country along the
Equator with
various Ethnics ”
300 kinds of ethnics diversity
and 742 language and dialect.
More than
17.100 island,
6000 among those are inhabited.
More than
land width 1,9 juta km2,
and 3,1 juta km2 are oceans
Indonesia are the largest archipelago
country, and the 4th hugest number of
population
(± 237 million people)
8 World Heritage Cultural Sites
Spread out 5.120 km from east to west,
1.760 km from north to south
Exihibition and Festival Event
and large Creative Industry potential
Rank 39 on Cultural Heritage from 139
Strong
Countries by WEF
14
16% of reptiles and amphibian animals
Mega Biodiversity
35 primate species, 25% endemic
17% of world wide birds
26% endemic
121 Butterflies species
44% endemic
12% Mammals from all around
the world
36% endemic
Especially Papua,
percentage of endemic
flora reach 60-70%
Natural Resources
Competitiveness
rank 19/139 Negara (WEF)
Largest Tropical Forest,
51 National Parks, and
Top 3 mega biodiversity
after Brazil and Zaire
59% of lands in Indonesia are tropical
forest that equals to 10% from total world forest
coverage (Stone, 1994).
There are 110 million hectare Indonesia’s
forest are listed as protected forest where is 18,7
million hectare are conservation area.
15
A.
ISSUES AND CONCERNS
Gender
Sustainable
Development
Goals Agenda
Climate
Changes
Middle Class
Income
Tourism
Resources
and
Endowment
Poverty
Alleviation
and Reduction
Local People
Engagement
in Tourism
16
A.
Policy Support
Tourism Law No. 10/2009
1. Obligation of central and local government
2. Liabilities tourism businesses
Reduction of
unemployment
Poverty
alleviation
Equality
Inclusive
Tourism
source: Paparan Dr. Ir. Budi Faisal, M.A.U.D., M.L.A (2015)
17
A.
AIMS AND OBJECTIVE INCLUSIVE TOURISM: COUNTRY’S PERSPECTIVE
1.
2.
3.
4.
5.
6.
STAKEHOLDER ENGAGEMENT AND BUILDING
TOURISM ECOSYSTEM
PARTNERSHIP AND LOCAL ECONOMIC GROWTH (NEW
ECONOMIC GROWTH CENTER)
GENDER EQUALITY
BALANCING ECONOMIC, SOCIAL AND
ENVIRONMENTAL DRIVEN
ELEVATING DISADVANTAGES REGIONS AND REMOTES
AREAS
CREATING NEW ECONOMIC VALUES IN TOURISM
18
Strategy
Formulation
19
SF : FORMULASI STRATEGI
(STRATEGY FORMULATION)
Kerangka Strategi (Strategy Framework)
• GREAT SPIRIT
• Indonesia Bekerja – Wonderful Indonesia
National
Level
• GRAND STRATEGY
• Directional Strategy: Sustainable Competitive Growth
• Portfolio Strategy: Integrated e-Tourism Ecosystem
• Parenting Strategy: Government Support – Industry Led
• BUSINESS STRATEGY
Industry
Level
• Comparative Strategy
• Competitive Strategy
• Cooperative Strategy
: Industry Champion
: Focus, Speed, and Differentiation
: Public Private Partnership
20
B.
Concept
 Inclusive , open to everyone or
limited
to
certain
people
(www.merriam-webster.com)
 Inclusiveness , a concept which
includes
equality
in
the
opportunities,
protection
and
transitional
labor
markets
(Commission on Growth and
Development ,2008)
 Inclusive tourism, is an approach that
emphasizes the development of
sustainable tourism in the approach
to local economic development by
integrating products and services
produced by the poor in a destination
with the tourism industry value chain
so as to increase the incomes of the
poor (www.intracen.org)
 Inclusive tourism is an approach to
local economic empowerment by
integrating the resources of local
communities and the environment with
the value chain of the tourism industry
in order to increase income and the
welfare of society , in particular the poor
, increase appreciation of the tourism
industry to the local potencies , and
strengthen the competitiveness and
sustainability
of
the
tourism
development , taking into account
cultural values , the diversity of people's
social characteristics , as well as the
preservation and protection of natural
resources and the environment.
(Minisitry of Tourism, Indonesia, 2015).
21
B.
TOURISM ECOSYSTEM
Tourism ecosystem :The best effort to
approach the complexity of tourism
resulting
linkage,
value
chain,
interconnectivity and integrate
the
system, subsystem, sector, dimension,
components, subcomponents, level of
coordination and layer of partnership
which creating tourism product and
services, tourism sector enablers, and
tourism system enablers through the
optimum roles of BCGAM (bussiness,
community, government,, academic,
and media) as well as an orchestration
and the assurance of quality of tourism
activities, facilities and services, in order to
provide total quality of experiences of
the destination, yield and benefits values
to community and environment.
Ministry of Tourism, Indonesia, 2015
22
B. FRAMEWORK
1.
2.
3.
4.
POTENTIAL LOCAL
RESOURCES:
NATURE
SOCIAL
CULTURE
ECONOMIC
Poverty Alleviation
INTEGRATION
Unemployment
Reduction
Realize local communities welfare
TOURISM VALUE CHAIN:
1. Production Value
Chain
2. Distribution-marketing
Value Chain
Equality
Increase tourism
industry appreciation
to local potential
Cultural value
Religious norms of community
Social diversity
Increase tourism
industry
competitiveness
Environmental conservation and protection
Source: Ministry of Tourism, Indonesia, 2015
23
:
B. STRATEGY
From Creativity to Business Commercialization (C2C)
Integration
Components
• Natural Resources
• Cultural Resources
• Human Resources
Local
Resources
• Process and production factors
• Process and distribution –
marketing factors
• Financial Access and
Development
• Partnership
• Institutional
• Tourist attraction
• Tourism zone
• Tourist transportation
service
• Tourist travel service
• Food and beverage
• Accommodation service
• Provision of entertainment
and recreation activities
• MICE
• Tourism information service
• Tourism consultancy service
• Tourist guide service
• Water resort tourist
• spa
Tourism
Business
24
Implementation
25
C. Government Support for Tourism Industry
Fiscal & Non Fiscal
Tax Allowance
Government Regulation Number 18 Year 2015 : Income Tax Facilities for Investment in
Certain Business Fields and / or in Certain Regions.
Tourism Sector : Resort
Import Duty
Import Duty Facility Regulation of the Minister of Finance No.176/PMK.011/2012.
Services : Tourism and Culture
One Stop Service (PTSP)
organise licensing services to public in term of business license.
26
C.
Program and Activities
INCLUSIVE
ECONOMIC
DIMENSIONS:
•
•
•
ECONOMIC
BENEFIT
LIFELIHOOD
IMPACT
PARTICIPATION
AND
PARTNERSHIP
TOURISMI INCLUSIVE DEVELOPMENT
• Value chain analysis and tourism
ecosystem
• SMEs Development (Financial for
micro business)
• Development local tourism products
(craft, souvenir, etc)
• Market Access and Networking
• Infrastructures and connectivity
• Governance
• Certification
• Capacity building
• Investment
• Management system
INCLUSIVE
TOURISM AND
ECONOMICTOURISM
BASED
PILOT PROJECT
Guidance, Facilitation and Coordination, Partnership, Technical Capacity Building, Prototyping,
Development and structuring, Impact Monitoring and Control
27
Capability
Unique
Resources
Comparative
Strategy
Comparative
Advantage
Company
Superior Value
Competitive
Strategy
Competitive
Advantage
Advantage
Cooperative
Strategy
Cooperative
Advantage
Positioning
3 CA
Input
3 CS
Proses
3C
Output
Inferior Value
Competition
Strategic
Relationship
Superior Business
Performance
C.
Program and Activities : 3 CA’s Model
source: Minister Of Tourism Of Republic Of Indonesia (2015)
FGD 10 Kawasan Percontohan Inclusive Tourism Development
28
C.
IMPLEMENTATION STAGE AND TIMELINE
Year #1
Year #2
Year #3
Creativity and
Endowment Assessment
Incubation
Sustainability
• Mapping-Unique
Resources
• Assessment Initiative
• Advocacy and
Assistances
• Moduls
• Business
Contact/Business
Models
• Business Plan
• Start up Business Model
• Business Development,
Competitive Strategy
• Capacity Building
• Market Acess
• Financial Access
• Networking,
• Value Chain and
Business-ecosystem
• Business Sustainability
and Cooperation
Strategy
• Business Likelihood
• Performance and
Projection
• Entepreneurship Skills
and Professionals
• Innovation and IT Base
Platform (Tourism
Digital- e tourism)
• Welfare and Happiness
Source: Ministry Of Tourism, 2015
29
C.
BUSSINES PROCESS OF THE PROGRAMME
Scaling Up Business Initiatives and
Business Model :
Culinary, Cafe, Homestay, Dive Center,
Souvenir, Local Guide, Village Tourism,
Ecotourism, Local transport, Recycle, Spa,
Heritage, Performing Arts and Culture, etc)
30
C.
10 INCLUSIVE TOURISM PILOT PROJECT
South Nias
North Sumatera
Toba, Samosir
Island. North
Sumatera
Singkawang,
West Kalimantan
Boalemo,
Timini Bay,
Gorontalo
Raja Ampat,
West Papua
Palembang City
South Sumatera
Tanjung Kelayang,
Belitung Island
Bangka Belitung
Kepulauan
Seribu,
Jakarta
Sanur, Bali
Labuan Bajo.
East Nusa
Tenggara
31
C.
Sanur, Denpasar City (Bali)
Tourism Focus: Desa Sanur
Critical success Factors: Financial Infrastructure, Bussiness Model, Value
Chain
Solution: Capacity Building, Financial Acsess, Market Acsess
Item
Geography
Position 08035’31 sd 08044’49 LS and 115000’23 sd 115016’27
BT,
Luas Kota Denpasar 127,78 km2 or 2,18% Bali Province
Demography
population 729.024 (2015)
Infrastructure
• Airpoirt: Ngurah Rai Tuban, Kuta ± 13 km from Denpasar
• Seaport: Gilimanuk at Jembrana (from Java), Padang Bai at
Karang Asem (from NTB), Benoa at South Denpasar, Celukan
Bawang at Buleleng, Amuk at Karangasem (Cruise) and Nusa
Penida at Klungkung (cruise)
• bus station Ubung Denpasar & bus station Mengwi Tabanan
Potential
disaster
Tsunami, fire, flood, volcano, Rabies,
Tourism
product
• (2013) 27 star Hotel and 253 other accommodation.
• Foreign Tourist 210.268, Local 154.054; total 364.322
• Culture and marine tourism
Business
Model and
Incubation
• 3-5 Prototyping Business Model
source: Lampiran III Permen RI No 50 Tahun 2011
source: www.globalnews.id (2015)
source: www.globalnews.id (2015)
Explanation
32
C.
Komodo, West Manggarai (East Nusa
Tenggara)
Tourism Focus: Labuan Bajo
Chain
Item
source: National Geographic Indonesia (2015)
source: National Geographic Indonesia (2015)
Explanation
Geography
position: 08°.14’ LS - 09°.00 LS, 119°.21’ BT –
120°.20’° BT
Temperature: 20° -30° C (2008)
Labor Force: 92 010 (2008)
Demography
population: 209 962 (2008)
Low Income People: 53% (2004)
Infrastructure
1. Airport: Komodo , panjang runway 1.393m
2. Port: 1
3. Bus Station: 3
4. Puskesmas: 12 Unit
Potential
disaster
Flood and landslide, hurricane, earthquake
Tourism
product
• Visitors: 21 766 (2008)
• Cunca Wulang, Gunung Mbeliling, Cunca Ramai, Danau
Sano Nggoang, Pulau Komodo, Batu Cermin, Pulau Bidadari
Business
Model and
Incubation
33
C.
Samosir (North Sumatera)
Tourism Focus: Samosir Island
Chain
Item
Upacara Mangalahat Horbo Bius
source: disparsenibud.samosir (2015)
Explanation
Geography
Letak: 20 24‘ - 20 25‘ LU dan 980 21‘ - 990 55‘ BT
Temperatur: 17° C - 29° C
Demography
population: 130.568 (2005)
labors: 4.407 (2004)
Low Income People: 16,070 (2014)
Infrastructure
Airport: Silangit, Kualanamu, Sibisa
Roads : 774,48 km (2005)
Seaport: 5
Hotel: 79
Hospital: 2 unit, puskesmas: 10 unit , polindes: 43 unit
Potential
disaster
Earthquake
Tourism product
• Visitors: 111.977 (2014)
• Toba Lake, Brastagi, Waterfall
Business Model
and Incubation
34
C.
Seribu Island (DKI Jakarta)
Tourism Focus: Pramuka Island and Tidung Island
Chain
Item
Explanation
Geography
Consist of 342 islands
located on 5010’00” sd 5057’00” LS & 106019’30” sd
106044’50” BT
Demography
population 22.704
Infrastructure
Seaport: Muara Angke/Muara Labu
Quay: 36 Units
Potential
disaster
Tsunami, Volcano, dll
Tourism
product
• Homestay 278 (2013); Restaurant 56; Resorts 8 buah
• Beach, Water Sports,
Business
Model and
Incubation
source: Suku Dinas Pariwisata & Kebudayaan Kabupaten
Kepulauan Seribu (Enjoy Jakarta)(2015)
35
C.
Tomini Bay, Boalemo (Gorontalo)
Tourism Focus: Pulau Cinta
Chain
Item
Geography
Position: 00º23” 55’ LU - 00° 55” 38’ LU, and 122º01” 12’122° 39” 17’ BT.
Demography
population: 129.253 (2013)
Low income people: 30.060 (2013)
Infrastructure
airport: Jalaluddin
seaport: 2 (Gorontalo and Anggrek)
bus station: 3
Roads: 873,28 km (2010)
Restaurant: 29 (2007)
Lodge: 4 (2007)
Hospital: 1 units, Puskesmas 41 Units (2007)
Potential
disaster
earthquake, flood, Tsunami, dan Volcano
Tourism
product
• visitors: 6.808 (2013)
• Beach, Culture, Water Sport
Business
Model and
Incubation
source: travel.kompas.com (2015)
Explanation
36
C.
Tanjung Kelayang, Belitung (Bangka Belitung)
Tourism Focus: Tanjung Kelayang
Chain
Item
Geography
Demography
Infrastructure
Potential
Disaster
Tourism
product
Business
Model and
Incubation
Explanation
position 107°08' BT to 107°58' BT and 02°30' LS to
03°15' LS
population (2013) 164.026
airport Hanandjoedin (Tanjung Pandan)
seaport Tanjung Pandang
flood, hurricane, Fire and dryness
Tanjung Kelayang, Beach, Culture, Culinary
source: Bangka-Belitung.com (2015)
37
C.
Singkawang City (West Kalimantan)
Tourism Focus: Singkawang City
Chain
Item
Explanation
Geography
position 0°44’55,85” - 1°01’21,51"LS 108°051’47,6”109°010’19”BT,
Demography
population 246.306
Infrastructure
1 seaport
Potential
disaster
flood, hurricane, Land Slide
Tourism
product
• Visitors 374.000
• Pantai Pasir Panjang, Sinka Island Park, Sinka Zoo,
Taman Bukit Bougensville, Taman Chidayu, China Town,
Cap Gomeh Event
Business
Model and
Incubation
Pantai Pasir Panjang
source: wisatamu.com (2015)
38
C.
Teluk Dalam, South Nias (West Sumatera)
Tourism Focus: : Desa Bawamataluo, Pantai Lagundri & Sorake
Chain
Item
Explanation
Geography
Position: 10° LU dan 97° 45’ BT,
Consist of 104 Islands
Demography
population: 275.422 (2005)
Infrastructure
Airport: Binaka,
Seaport: Gunung Sitoli
Bus station: 1
Hotel: 25
Restaurant: 31 (2004)
Potential
Disaster
Earthquake, Tsunami
Tourism
product
• Desa Bawomataluo; Lagundri Beach and Soroake Beach
Business
Model and
Incubation
source: klikhotel.com(2015)
39
C. Palembang City, (South Sumatera)
Tourism Focus: : Palembang City
Chain
Item
Explanation
Geography
Position: 2°59′27,32″LU 104°45′23,68″BT
Demography
Population: 1,708,413 (2012)
Infrastructure
1. airport: Sultan Mahmud Baddarudin II
2. seaport: 1 unit
3. bus station: 3 units
4. Roads: 903,4 Km
Potential
Disaster
flood and landslide
Tourism
product
• visitors: 365.992 (2012)
• Museum Negeri Balaputradewa, Monument Perjuangan
Rakyat, Bukit Siguntang, Kerajaan Sriwijaya Garden, Punti
Kayu, Kuto Besak fortress, Sultan Mahmud Mosque,
Ampera Bridge, Kemaro Island
Business
Model and
Incubation
source: trijayafmplg.net(2015)
40
C.
Raja Ampat (West Papua)
Tourism Focus: :Arborek Village, Waisai Island
Chain
Item
Geography
Consist of 610 islands (only 35 islands inhabited)
Demography
population 30.374
Infrastructure
Explanation
Potential
disaster
Tourism
product
Business
Model and
Incubation
Airport: Domne Eduard Osok, Sorong
Seaport: 1
Tsunami
• Coral Triangle, Beach, Culture, Diving
source: Indonesia.travel(2015)
41
Control
42
D.
No
Indicators
Indicator
Parameter
1.
Involvement of Local Communities or the Poor and Women in Business Tourism
Local Employmen and Local
Business entities (number)
2.
The linkage of Local Products with the Tourism Industry (Tourism Value Chain in
Destinations);
absorption of local tourism
commodities (number)
3.
Scaling up Local Businesses Through Systematic Stages (Shareholder).
4.
Increased Revenues for Small and Medium Business Enterprise / partnering with
Large Business
5.
Business Opportunity For Low-Income Communities
6.
Improvement of Human Resources Quality of Local Tourism (Certification &
Standardization)
7.
Contributions of Local Manufacturers To The Chain of Production and Distribution of
Tourism Industry;
8.
Linkages Between Communities and Local Products With Tourism Market
9.
Tourism Growth and Tourism Magnitude (Number of Visit, Tourism Multiplier (income
generation, employment and entrepreneurs in tourism business)
entrepreneurial skills improvement
(scale up)
Increasing Income (%)
Scale Up bisnis (number)
Certification and Standardization
of local human resource (number)
share of the local market in the
tourism industry (%)
Local people participation in
Tourism Indusrtry (%)
Growth (%)
43
D.
CHALLENGES AND SOLUTIONS FOR INCLUSIVE TOURISM:
LESSONS LEARNT FROM INDONESIA
 Local Stakeholder Awareness (Sense of Ownership And Responsibility)
 Financial Access Scheme (Bankable and Non Bankable TreatmentCooperation Agreement with BNI and other Bank)
 Market Access and Incentives
 Tourism Value Chains – Linkage/Supply Chain Of The Product And Market
 Product Development-characters/Uniqueness, Differentiation And
Diversification of The Product, Servqual, Standard-Accreditation and
Certification)
 Human Resources Capabilities and Skills Sets (Soft and Hard Skill including
Communication, Information and Technology)
 Social Infrastructure Support and Community Based Tourism
 Sustainability Growth (Tourism Magnitude : size, sustainability and
spread)
44
Creating a masterpiece in Inclusive Tourism,
“See the unseen with love, and make it seen”,
Dr. Arief Yahya, MSc.
Minister of Tourism, Indonesia.
MARANGIN SALAMAT
TERIMA KASIH
THANK YOU
45

INDONESIA TOURISM INVESTMENT DAY

Transcription

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