Athleta NEW

Fit Style
“We have amazing athletes that we work with who model for our catalogues, but women want to see
our products on a range of different kinds of women and someone they can relate to.” — Michelle Bushneff, Social Media & Online Marketing at Athleta
CHALLENGE
Athleta, a popular sportswear brand and authority on
wellness, wanted to highlight the fusion of fitness and
fashion. The brand launched a community-driven campaign
to showcase the street-style transformations of their athletic
wear.
SOLUTION
Drawing from our 60,000+ network, we worked with Athleta
to pick the brand-relevant influential creators for the Fit Style
campaign. The fashionistas were excited and quick to
create personal and passionate content that showcased
street-sale, transformative, and fashionable workout looks
with Athleta wear.
RESULTS
Athleta’s new influencer network offers the brand a
combined reach of well over 200,000 people. The bloggers
generated tens of thousands of views (nearly 10,000 on
several individual posts) and hundreds of shares on
Facebook and Twitter. The dynamic, authentic content and
high-quality photography from bloggers all around the
country made each post unique, relevant to user lifestyle,
and interesting in its own right.