Opportunities to solve the mass-hiring challenge

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Opportunities to solve the mass-hiring
challenge
Feb 2015
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▪
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The recruitment process in the INR 7k-25k segment is hugely inefficient
and clearly does not fulfill needs of either the jobseeker or the employer
Current situation
▪
~1 million Jobseekers ready to join workforce every
month. Many are remote and unable to signal their
presence to employers in commercial centres
▪
Apart from skill deficit, an inefficient marketplace leads
to poor placement of jobseekers
▪
Existing job portals are not effective for these jobs.
Requires an assisted model for both jobseekers &
employers
▪
Creating a clearing or pre-screening mechanism
to address this challenge, at scale
▪
Handholding and facilitating candidates through
job application process can make the difference
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MeraJob has unique approach to solve this mass hiring challenge
Challenges
for Jobseekers
▪
▪
▪
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Some get
disproportionate
focus while others (in
remote locations) go
un-noticed
MeraJob bridges
this gap
▪
Inability to create an
effective resume
Exploitation by
unscrupulous agents
Over dependence on
friend referrals and
local recruiter.
© Mera Job India Private Ltd.
▪
▪
Pre-screens
candidates for Fit &
Intent for entry level
& lower end frontline
roles
Pre-screens using
proprietary online
tools and telerecruiters
Interview setup as
value added service
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Challenges
for employers
▪
Resumes do not carry
enough info to
shortlist the best-fit
candidates resulting
in significantly
inefficient funnels
▪
Drop-outs at
interview attendance
& joining. No Intent
assessment tools
▪
Out of date resumes
on job portals
▪
High cost if
consultant is hired for
the job
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MeraJob’s Unique Value Proposition for Better Livelihood
Enables remote jobseekers to keep updated on job opportunities using their mobile phones & apply (be selected)
more effectively, using pre-screening & matching tools and Smart Profile ™
Online Job View
▪
▪
▪
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Job seekers view
jobs online or on
their mobiles
Call tele-recruiters or
login online and
answer simple prescreening questions
Smart Profile is also
created or updated
in the process
Profile is constantly
curated & updated
Jobseeker can also
check status of
application/ receive
updates
MeraJob Professional
Recruiter Center
▪
▪
▪
© Mera Job India Private Ltd.
Professional
recruiters available
ü 14 hours a day
ü 7 Days a week
ü 365 days
Pre-screen
candidates against
eligibility and desired
attributes.
Combining data and
recruiter judgment to
find candidates who
with “intent” & “fit”
Handholding up to
interview stage
Smart Profile
▪
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▪
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Smart Profile is
curated and contains
behavioral
information
ü Commute
ü Fit Score
ü Comparison with
peer
ü Preferences
ü Analytical checks
Voice/ video
recording for remote
hiring
CVs, documents
attached
Past behavior on
interviews attended
etc.
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Pre-screening
▪
▪
▪
Identifying
candidates with high
fit and intent.
Answers to
questions on
eligibility
ü Education
ü Communication
ü Language
proficiency
ü Expertise
ü Assessment
Interview date/ time.
Ticket & locations
Interview tips etc
automated &
triggered by CRM
Job Offered
▪
▪
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Online application
tracking system for
Employers. Also
provides updates to
job seekers
Feedback loop on
rejected & accepted
candidates
Used for further
updating Smart
Profiles
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SmartProfiles™ vs. CV: enabling job seekers to find and connect with
better opportunities, based on their skills, preferences and past behavior
SmartResume Profile™
Commute
Fit Score based on skill,
exp. & knockout questions
Comparison with peers
Candidate’s preferences
Analytical checks to detect
inconsistencies in profile
Discriminating questions
and skill assessment
▪
▪
SmartProfile™ captures essential parameters that used for selecting candidates but are usually
missing from a conventional resume.
Lead time to find the right candidate is significantly reduced due to a large database of updated
SmartProfiles™
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Case study : Hired 74 candidates in a day for a leading Bank
ü
Requirements:
ü
ü
Field sales Executive
CASA products
Graduate;.
ü
ü
ü
Up-to 7 years work-experience
Good English skills
Max 35 Years
Our approach
to hire in bulk
▪ Marketing driven inbound calls to
Banks approach which increased
hiring effectiveness
1877 leads filtered
recruiters
▪ Multi-channel approach to attract
JS to apply
– 150K Emails
– 100K SMS
– FB, LinkedIn posts
▪ High intent JS kept continuously
engaged
– Interview tips mailers
– “Interview ticket” sent via
email/SMS for convenience
▪ Highly engaged customer with
streamlined process
▪ Clear understanding of
requirement
Contacted
1400
Interview Set-up
370
▪ No change in requirement
▪ High engagement
▪ All rounds conducted the same
day
▪ Offer letters given the same day
Walk-in
136
Selected
74
– 3 interview location set-up
– On spot offer
Resulted in 74 Hires in a day
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Multichannel Sourcing
- Social media, Missed call platform, Inbound, Recruitment center and online
Facebook Ads
Google ads
LinkedIn
Missed call/ Inbound center
011-42010000
011-42010015
9266622422
9266622522
180030003399
8030636003
Online pre-screening
Inbound No's
Virtual No's
Missed call No's
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Pay for pre-screened profiles or pre-screened candidates interviewed
SmartProfile Model
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Pre-screening to assess fitment &
intent
Skill assessment eg: communication ,
selling skills, language proficiency
Job seekers preferences and skills
Prescreened profiles available to
employers online and through
MeraJob Relationship manager
Pre-screening interview model
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•
•
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Pre-screening to assess fitment &
intent
Skill assessment eg: communication ,
selling skills, language proficiency
Job seekers preferences and skills
Interview setup for employers
Pricing to hiring up to 20 staff in salary range between Rs.15-24Kk
Mera Job India offering
SmartProfile Model
Pre-screening interview Model
Per Unit: 10 SmartProfiles
Per Unit : 5 walk-ins
Price per unit: Rs.4250
Price per unit = Rs.9,000
No. of units you need to buy=20
No. of units you need to buy =20
Total cost – Rs. 85000
Total cost – Rs. 1,80,000
Traditional Hiring
Consultants would charge you
Rs.,300,000 – 5,00,000
For more details on pricing and to check different scenarios, please click http://www.merajobindia.com/employers/plan-and-pricing
Key Clients
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Appendix
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Employers can access Smart Profiles online: Simple and Convenient
Review JD and sign off
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Can track candidates progress
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Online access for Job Seekers as well – Candidates are directed online to
the most relevant jobs based on location, income, preference and skills
View jobs online
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Detailed Job description
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Pre-screening done by MeraJob recruiters and online –
Candidates can also respond to pre-screening questions
online and review profiles before applying
Review profile before applying
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Pre-screening questions
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MeraJob India targets high intent candidates to pre interview
with tele recruiters
Inbound no’s where
job seekers
can call us anytime
from 8am to 8pm,all
7 days a week.
011-420100036
011-420100005
09266622522
09266622722
Skill assessment and
numerical questions
which are rated by
tele recruiter
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