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SPONSORSHIP PACKAGE
WWW.THEBEATLESFESTIVAL.COM
SEPTEMBER 23 – SEPTEMBER 25, LONDON ONTARIO
“LADIES AND GENTLEMEN, THE BEATLES!”
With that famous line from February, 1964, Ed Sullivan officially introduced The Beatles to North
American audiences; things have never been the same.
The Beatles went on to become pop idols and the most influential musical group of all time. These
legendary icons of pop culture influenced our lives, gave inspiration to musicians, artists of all
description and even now continue to bring joy to fans of all ages.
Produced by TBF (London) Inc.
Contact: Paul Rivard - Festival Director
380 Wellington St., Tower B 6th Floor, London ON, N6A 5B5
[email protected]
Tel: 519.434.9700 Fax: 1.888.463.2058
WHO IS THE BEATLES FESTIVAL (LONDON)?
The Beatles Festival (London), is a not-for-profit corporation founded
by Steve Burchell (an event promoter for over 35 years) and Paul
Rivard (of London based Ticketwindow.ca). Together they have
assembled a dedicated committee whose members represent key
business partners and associations within London.
OUR
PROFITS
OUR
MISSION
Partial proceeds from the Festival will be
donated to our Partner charity The Brain
Injury Association (London & Region).
Our mission is to bring people of all ages
together to share in the magic and music of
the worlds most influential musical group.
OUR
GOAL
THE
VISION
The Beatles Festival, Activities and Attractions
Our goal is to become the premier
Beatles Festival in North America. Not
only will The London Beatles Festival
recreate the phenomenon and
experience that was The Beatles, we
will recognize and award the top tribute
artists from around the world.
The festival will be jam packed with
performances by top international tribute
bands on our feature stages as well as by
local musicians paying homage in their
own styles. There will also be a host
of interactive opportunities for festival
goers to enjoy.
2 | The London Beatles Festival
Sponsorship Package
WHAT’S HAPPENING?
ON
STAGE
FESTIVAL
VENUES
• Beatles tribute bands and artists
• Local artists paying tribute to the Beatles
• Popular Beatles films
• Dundas Street closure with outdoor stage
• Wolf Performance Hall
• Downtown partner venues
INTERACTIVE
FEATURES
THE MARKET
PLACE
• Beatles Trivia
• Beatles Rockband
• Karaoke
• Photo ops (green screen): Abbey Road
Picture Studio
• Vendor market offering all types of
merchandise and food
3 | The London Beatles Festival
Sponsorship Package
THANKS TO OUR PARTNERS
4 | The London Beatles Festival
Sponsorship Package
The Beatles continue to sell millions of dollars worth of records,
memorabilia, merchandise and memories. From streaming music to stage
plays, touring performing groups and much more, The Beatles remain an
influential force in pop culture.
This vast appeal offers a fantastic opportunity for you to partner with
what is a universal marquee name. As a sponsor you will reach not only
thousands of potential clients attending the festival itself but thousands
more who will see your logo on advertisements throughout the city as well
as via our multi channel media campaign.
“Connect with
an instantly
recognizable
marquee name!”
As a sponsor, you will be able to appeal to a demographic that crosses
generations, cultures and backgrounds to increase brand awareness,
showcase your company culture and connect with not only our local
community but the greater S.W. Ontario region and beyond!
5 | The London Beatles Festival
Sponsorship Package
42 MILLION
2.9 MILLION
175 WEEKS AT
NUMBER ONE
NUMBER ONES
FOLLOWERS
FOLLOWERS
15
WAS MOST
HELP WAS THE FIRST
EVER ALBUM TO DEBUT AT
NUMBER 1.
1,278
TOTAL WEEKS ON CHART
POPULAR
BETWEEN 18
AND 25 YEAR
OLDS.
45 WEEKS AT THE TOP OF ALBUM AND SINGLES CHART AT THE SAME TIME.
DAYS
7
OVER 200
WORLDWIDE
FESTIVALS
SMALLER ONE DAY
EVENTS AVERAGE
1000 ATTENDANCE
LARGER 2-3
DAY EVENTS AVERAGE
WEEK LONG EVENTS
20,000 TO 40,000 20,000 TO 80,000
LONGEST RUNNING EVENT STARTED IN 1974 AND IS STILL RUNNING.
1.6 MILLION 177MILLION 600MILLION
THE NUMBER OF SINGLES
SOLD IN THE U.S.
THE NUMBER OF ALBUMS
SOLD WORLDWIDE
THE NUMBER OF ALBUMS
SOLD IN THE U.S.
SPONSORSHIP OPPORTUNITY
Competition Sponsor x3
Band Sponsor
Special Guest Sponsor
Community Partner
Festival Supporter
Festival Friend
BENEFITS
PRE-EVENT RECOGNITION
Radio Impressions in Competition spots
Prominent placement in Competion Promotions
Prominent logo on Promotional Materials
Logo and listing on thelondonbeatlesfestival.com
Newspaper impressions
Inclusion in all Band/Guest Promotions
Placement in Competition section of website
Listing on TheBeatlesFestival.com
Logo on video presentation on YouTube and TV
Logo on Select promotional materials
ON-SITE RECOGNITION
Sponsor recognition at Competition Locations
Guest Judge on Competition Panel
Competition Award Presenter
VIP Table at Beer Tent during Competition Finals
10 x 10 Booth in the Penny Lane Marketplace
Logo on festival T-Shirts
Video presentation at film screenings
Logo on video at live event screens
Prominent half-page ad in festival program
Quarter-page ad in festival program
Business card ad in festival program
Logo placement on event program
Company logo on Festival Promo Vehicle
Drink coasters with company branding
Insert of promotional materials in take-away bags
Banner on surrounding fence for outdoor venue
Opportunity to introduce Special Guest or Band
HOSPITALITY BENEFITS
4 VIP reserved seats at a Wolf Hall Performance
6 Passes to select satellite venues
2 passes to select satellite venues
4 Festival T-shirts
2 Festival T-shirts
10 Tickets to Sponsored Band Performances
(2) VIP Passes to Awards and Appreciation Night
7 | The London Beatles Festival
Sponsorship Package
BAND
SPONSOR
$1,000
COMPETITION
SPONSOR
$2,500
(Karaoke, RockBand, Trivia)
As one of three unique sponsors, your
company will interact directly with
festival participants during the weeks
leading up to the festival as well as
having a prominent place on the
festival weekend. Enjoy recognition
and promotion on stage, a VIP table
near the street stage as well as first
rights to sponsor the 2017 festival.
SPECIAL GUEST
COMMUNITY
SPONSOR
SPONSORSHIP LEVELS
Our band sponsors will have the
opportunity to select the band they wish
to support, and receive placement on
all of the promotional materials relating
to that band, including placement on
tickets where available. In addition to
promotional perks, you and nine others
will have special reserved seating for all
of your bands performances, and the
opportunity for an on-stage introduction.
$1,000
PARTNER
Special Guest sponsors will have the
opportunity to meet the guest back
stage, as well as have prominent
placement on all promotional materials
and tickets. Our sponsor and nine
guests will have special reserved seating
for all performances and the opportunity
for an on-stage introduction.
Everyone in the community is an
important partner in the production of
The Beatles Festival. Every one of you is
integral to a successful production.
FESTIVAL
FESTIVAL
$500
$250
$1,000
FRIEND
SUPPORTER
Your valued support is truly appreciated.
Your contribution will not go unnoticed,
and comes with a nice festival packet to
boot!
10%
Event Logistics; includes volunteers, security
15%
Your participation is important to our
success. We know you will enjoy the
shows.
30%
Talent, Bands, Entertainment 30%
Administration / Insurance / Box Office
20%
Live Production Costs 20%
25%
Promotional, Media Campaigns
8 | The London Beatles Festival
Sponsorship Package
CUSTOM
PACKAGES
For organizations who require that special ‘something different’ ...let our
sponsorship director put together the ultimate London Beatles Festival
Package that is right for you and your brand. Treat your staff and spoil your
customers with a corporate package which includes preferred seating at
selected shows.
9 | The London Beatles Festival
Sponsorship Package
PROMOTIONAL, MEDIA CAMPAIGNS
Facebook, Twitter
Posters, flyers, distributed to retailers, clubs
MAKE THIS FESTIVAL A SUCCESS!
Press releases, regional distribution, full colour ads
AM and FM partnering stations throughout Ontario
10%
30%
Event Logistics; includes volunteers, security
Talent, Bands, Entertainment 30%
YouTube, 14515%
Tim Hortons TV Locations for 8 days
Administration / Insurance / Box Office
20%
25%
Live Production Costs 20%
Zoomer markets (35 plus) in London, Kitchener, Waterloo, Guelph, Hamilton,
Burlington, Windsor and the GTA.
Promotional, Media Campaigns
All media campaigns will target local population.
Income
$70,000
Audience by Age
GEOGRAPHIC ORIGIN
Age 55+
Canada
(50% in GTA)
Age 35 - 54
$34,000 -
Age 25 - 34
$70,000
Age 18 - 24
Less than
Age 17 &
$34,000
under
USA and
elsewhere
60% of Ontarians attended a concert by professional musicians at least once a year. Of
those who did, 74% described this activity as being “very important” to them. Source:
Wolf Brown, Ontario Arts Engagement Study, 2011.
Google shows 109,000,000 results when you enter “The Beatles”.
10 | The London Beatles Festival
Sponsorship Package
SPECIAL
INVITATION TO
APPRECIATION
AND AWARDS
NIGHT.
As a top level sponsor of the festival, you and a guest will be invited to a
special VIP evening. Presenting, Stage and Venue sponsors will be joining
featured artists of the festival, and media partners. Enjoy an exclusive evening
of entertainment, with refreshments catered by Moxies. This evening event is
to say thank you for making this festival a reality. We will also be recognizing
Beatles tribute artists from around the world.
11 | The London Beatles Festival
Sponsorship Package