direct access to the perfect demographic

direct access to the perfect demographic
over 300 wines & live music performed daily.
MEDIA PLAN – 2015 SCHEDULE
P R E S E N T E D
Media partners of the Windy City Wine
INTERNET
Festival will assist in communicating
• Metro Mix: metromix.com
Festival details to our target audience.
•W
indy City Wine Festival:
Sponsors will see benefits from our
B Y
comprehensive marketing effort that
will leverage their brand across multiple
september 11-12, 2015
friday, 4:30pm to 10:00pm
media. Media partners have included:
LOCATION
Buckingham Fountain, Grant Park
Chicago, Illinois
Chicago Tribune
TimeOut Chicago
Red Eye
Gay Chicago
The Reader
Daily Herald
Windy City Times
The Onion
$35 in advance, $45 at the gate
WGN(720 AM)
WXRT (93.1 FM)
EXPECTED ATTENDANCE
WLS (890 AM)
WLIT (93.9 FM)
12,000
WNUA (95.5 FM)
WZZN (94.7 FM)
WBBM (780 AM)
WTMX (101.9 FM)
WJMK (104.3 FM)
WILV (100.3 FM)
55+
Years Old
45-54
Years Old
Male
Other
Asian
Hispanic
$34,000
Black
$49,000
<
$34,000
$50,000
$75,000
High
School
Some
College
Post
Grad
Degree
& include a link to our website
windycitywinefestival.com
•C
hicago Tribune: chicagotribune.com
• inPLAY EVENTS will send
multiple e-mails to a qualified
RADIO
Grant Park Conservancy
•C
hicago Scene: chicago-scene.
list of names promoting the Festival
TICKETS
CHARITY
timeoutchicago.com
com will send e-mails to a qualified
PRINT
saturday, 2:30pm to 8:00pm
windycitywinefestival.com
•T
imeOut Chicago:
list of 35,000 names
•L
incoln Park Young Professionals eBlast
list of 150,000
PUBLIC RELATIONS CAMPAIGN
Press releases distributed to print,
TELEVISION
broadcast, food & wine, travel, and online
ABC, CBS, NBC & FOX
media outlets. Content contributions
on social media platforms, Facebook &
Twitter.
35-44
Years Old
KemperLesnik has been contracted to
25-34
Years
Old
AGE
Female
GENDER
White
$75,000
+
College
Grad
create an extensive Public Relations
campaign.
ETHNICITY INCOME EDUCATION
average wine festival demographics
www.windycitywinefestival.com
ENTERTAINMENT STAGE
SPONSORSHIP
HOSPITALITY SPONSORSHIP
OFFICIAL SPONSORSHIP
INVESTMENT: $9,500 for 2 days
INVESTMENT: $6,500
INVESTMENT: $10,000
or $7,000 for 1 day
• Exclusivity in product category
• Partner name or logo included in all
• Entitlement of Stage including signage
exclusivity (i.e. signage identifying stage as
Partner Entertainment Stage)
•P
artner name or logo included in all
advertising and on sponsor page of
the Festival program
•P
artner name or logo included in
press releases, collateral materials and
social media conversations
• Five (5) 3’x5’ banners displayed
throughout Festival grounds (Partner to
supply banners)
• One (1) 10’x10’ tent/display space to
activate on-site marketing programs
•O
ne hundred (100) entry passes to
the Festival
•O
pportunity to conduct two (2)
print advertising
• Partner recognition on sponsor page
of the Festival program
•P
artner name or logo included in
press releases & collateral materials.
•F
ive (5) 3’x5’ banners displayed
throughout Festival grounds (Partner to
supply banners)
•O
ne (1) 10’x10’ tent/display space to
to the Festival and your private
hospitality area (75 per day)
•P
rivate hospitality area reserved to
entertain Partner’s clients (catering and
The Festival offers wineries, restaurants,
• Opportunity to sample wine
• One (1) 8’ covered table
• Two (2) chairs
• Ten (10) entry passes to the Festival
• Four (4) staff badges
• Booth sign with vendor name
•L
isting in Festival program distributed to all
attendees
•B
asic power and lighting included
• Partner logo with hotlink included on
Festival website
banners)
•O
ne (1) 10’x10’ display space to
activate on-site marketing programs
• Fifty (50) entry passes to the Festival
Festival website
WINE VENDORS
• One (1) 10’x10’ covered display space
media conversations
• Partner logo with hotlink included on
EXHIBITOR/VENDOR
OPPORTUNITIES
receive:
releases, collateral materials and social
• Festival will provide a private tented
lighting, buffet, bar, tables and chairs
exhibitors/vendors will
•P
artner name or logo included press
beverage expense additional)
by white picket fence. Interior to include
sales at the Festival.
print advertising
Festival grounds (Partner to supply
by Partner and Festival producers)
promote products through sampling and
•P
artner name or logo included in all
•O
ne hundred fifty (150) entry passes
stage (topic/subject to be mutually agreed upon
distributors and retailers the opportunity to
of the Festival program
activate on-site marketing programs
environment with a patio surrounded
Festival website
• Partner recognition on sponsor page
•T
hree (3) 3’x5’ banners displayed on
presentations/demonstrations on the
•P
artner logo with hotlink included on
• Exclusivity in product category
FEE: $450
(maximum of 6 wines per booth)
• Opportunity to sell your wine on-site
through Mariano’s and to distribute
company literature & promotional items
RESTAURANT VENDORS
FEE: $500
• Opportunity to sell your food products &
RETAIN ALL PROFITS!
• Opportunity to perform a cooking
demonstration on the Entertainment
Stage.
EXPO BOOTH VENDORS
FEE: $1,000
• Opportunity to sell your products and
distribute company literature, coupons
and promotional items.
CONTACT
scott janess
[email protected]
847-382-3270
www.windycitywinefestival.com