Key Distributor Report

Key Distributor Report
September 2010
Icono is a distributor of high quality kitchen products,
bathroom accessories, glassware, tableware and space
organization products, constantly seeking new and
innovative products.
Website: www.icono.com.mx
1.
Contact Information
(buying office)
Icono Comercial
Puebla No. 18, Col. Progreso Tizapan San Angel
Mexico City, D.F. 01080
Mexico
Miguel Mesinas; General Director
Tel: +52 55 56161500
Email: [email protected]
Shamin Golbarg; Foreign Trade Affairs
Tel: +52 55 56161500
Email: [email protected]
2. Background Information
The Company Is:
Distributor
Wholesaler
Year Established: 1997
Warehouse Location: Tlanepantla, Estado de Mexico
Warehouse Size: 3,700 m² (40,000 sq ft)
Port of Entry: Nuevo Laredo, Veracruz Port, Manzanillo Port,
Mexico City Airport
Territory: Throughout Mexico.
Services Provided: Spanish labeling, general import/export
assistance, trade show participation assistance, legal advice
for foreign suppliers that wish to establish a physical
presence in the country.
Channels Sold into:
• Department Store 50%
• Drug/Supermarket/Convenience 15%
• Independent Specialty 5%
• Mass Merchant/Chain 5%
• Hotels/Restaurants/Caterers 10%
• Warehouse Club 15%
(Continued on back)
3. Companies and Products Represented
Current Suppliers and Company Brands Represented (examples):
Oxo Good Grips, Totally Bamboo, Green Pan, Gourmet Settings,
Culinary Institute of America, Kela, Wenko, Lodge Cast Iron, Culin
Home, William Bounds, Zwilling Henckels, Staub, Demeyere
Home/Housewares Product Categories Represented:
• Cook & Bakeware 30%
• Gourmet/Specialty Food 5%
• Kitchen Tools & Accessories 30%
• Bath & Shower Products 15%
• Lawn & Garden/Outdoor Living 5%
• Space Organization & Clothing Care 10%
• Home Healthcare 5%
Criteria for Possible New Companies/Brands to Represent: Products to be
considered have to have innovative design or concept.
Pricing Strategy: Competitive prices are a plus.
Quality/Design/Branding Strategy: Looking for leading brands in their country of
origin.
Key Marketing Tools & Promotions: TV advertising; ads in leading department stores'
printed catalogs (i.e. Liverpool's & Palacio de Hierro's); brand-specific marketing
campaigns depending on support received from supplier.
Trade Shows Participated as an Exhibitor:
Present: Antad Trade Show, March each year, Guadalajara, Jalisco.
In the past: Amfar Gift Show, January and August each year, Mexico City.
4. Supplier Expectations/Requirements
Supplier Expectations Regarding
• Products: In general, Icono expects to develop strong, solid and trustful business
partnerships with its suppliers to work together to establish a strong presence in
the local market.
• Pricing: Competitive prices
• Promotions: Financial support for marketing purposes is appreciated/desirable
5. Top 5 Retail Customers to Which the
Company Distributes Products
•
•
•
•
•
Palacio de Hierro
Liverpool
Walmart Mexico
Sam’s Club
Costco
The Icono Comercial profile created by:
IHA Mexico Office
Lourdes Ramirez
Tel: +52 55 5286 9002
Email: [email protected]