Founders Festival Sponsorship Package

Celebrating 49 years as a summer destination for over a quarter of a million
people each year, the Downtown Farmington Founders Festival is too good to miss!!
Downtown Farmington, Michigan stands at the major commercial crossroads of
Grand River Avenue and Farmington Road. The Farmington area is home to
152,631 Oakland County households. Michigan’s leader in total personal
income. Yet the Downtown Farmington Founders Festival draws people from all
over Southeast Michigan and beyond.
Projected 2013 attendance: 300,000
·
75% of visitors attend the festival regularly
·
Average age: 41
·
Average household income: $61,907
·
Average family income: $75,540
·
67% of visitors are female
·
86% attend with friends and family
·
Nearly 40% attend with children
·
www.FoundersFestival.com
·
DowntownFarmington.org
·
Facebook
·
Twitter
·
Pinterest
¬ Premier logo placement and dominate scale on festival signage,
including:
- Three large banners exclusive to Premier and Associate Sponsors
- Three large banners listing all sponsors by level of support
- Exclusive Premier banner outside main stage area
- Festival posters and promotional signs throughout Farmington area
¬ Premier location booth space
¬ Recognition by MC at the entertainment stage area
¬ Premier logo placement and dominate scale on all festival apparel
¬ 10 free passes to access VIP area at Walkers Tavern Beer Tent
¬ Premier banner ad on festival website homepage for the remainder of
the year with link to your website (Horz. 728x90 or Vert. 126x600)
¬ Exclusive website feature story (avg. 130 words)
¬ Link to your website on festival website (June/July avg. hits: 18K)
¬ Link festival website to DDA website (avg. monthly hits: 5K)
¬ Rotating presence on festival online marketing campaign
¬ Recognition on DDA Facebook (over 5200 likes) and Twitter pages
(75 followers)
¬ Premier placement of logo on cover of official Festival
Guide sent to over 40,000 households (via Observer &
Eccentric—markets of Farmington, Redford, Livonia,
Southfield, Birmingham and Bloomfield)
¬ Premier logo placement in 6 weeks of full color news
print advertising in Metro Detroit Market hitting papers of:
Metro Times, Oakland Press, Farmington Observer,
Woodward Talk, Southfield Sun, Birmingham-Bloomfield
Eagle, Farmington Press, & “Play” and “Go” (Detroit
Media Partnership) (total circulation of 1,431,068)
¬ Premier logo placement on festival direct mail piece
¬ Name listed as sponsor in press releases
¬ Logo on exclusive screen advertisement at the Farmington
Civic Theater
¬ Premier placement of logo on festival screen
advertisement at the Farmington Civic Theater
(attendance for fiscal year 2011-12: 69K)
¬ Feature interview on Farmington TV
¬ Premier logo placement on festival advertisement for
Farmington TV
¬ Full name rights to festival location or event
¬ Entry in the Founders Festival Parade
¬ Radio mention on rotating basis (two stations, Total Value:
$30,000)
¬ Premier logo placement and dominate scale on festival signage,
including:
- Three large banners exclusive to Premier and Associate Sponsors
- Three large banners listing all sponsors by level of support
- Festival posters and promotional signs throughout Farmington area
¬ Prime location booth space
¬ Recognition by MC at the entertainment stage area
¬ Significant logo placement on all festival apparel
¬ 8 free passes to access VIP area at Walkers Tavern Beer Tent
¬ Significant banner ad on high traffic interior page of festival website
for the remainder of the year with link to your website
(Horz. 728x90 or Vert. 126x600)
¬ Festival website feature story with logo connected to your website
(avg. 130 words) June/July avg. hits: 18K
¬ Link festival website to DDA website (avg. monthly hits: 5K)
¬ Recognition on DDA Facebook (over 5200 likes) and Twitter pages
(75 followers)
¬ Significant logo placement on official Festival Guide sent
to over 40,000 households (via Observer &
Eccentric—markets of Farmington, Redford, Livonia,
Southfield, Birmingham and Bloomfield)
¬ Significant logo placement in 6 weeks of full color news
print advertising in Metro Detroit Market hitting papers of:
Metro Times, Oakland Press, Farmington Observer,
Woodward Talk, Southfield Sun, Birmingham-Bloomfield
Eagle, Farmington Press, & “Play” and “Go” (Detroit
Media Partnership) (total circulation of 1,431,068)
¬ Significant logo placement on festival direct mail piece
¬ Name listed as sponsor in press releases
¬ Significant logo placement on festival screen
advertisement at the Farmington Civic Theater
(attendance for fiscal year 2011-12: 69K)
¬ Significant logo placement on festival advertisement for
Farmington TV
¬ Naming rights to festival one time event or activity
¬ Radio mention on rotating basis (two stations, Total Value:
$30,000)
¬ Highlighted name recognition on festival signage, including:
- Three large banners listing all sponsors by level of support
- Festival posters and promotional signs throughout Farmington area
¬ Prime location booth space
¬ Highlighted name recognition on all festival apparel
¬ 6 free passes to access VIP area at Walkers Tavern Beer Tent
¬ Tile banner ad on interior page of festival website for the remainder
of the year with link to your website (Horz. 728x90 or
Vert. 126x600)
¬ Recognition on DDA Facebook (over 5200 likes) and Twitter pages
(75 followers)
¬ Link festival website to DDA website (avg. monthly hits: 5K)
¬ Listing on Founders Festival website for the remainder of the year
with link to your website (June/July avg. hits: 18K)
¬ Highlighted name recognition on official Festival Guide sent
to over 40,000 households (via Observer &
Eccentric—markets of Farmington, Redford, Livonia,
Southfield, Birmingham and Bloomfield)
¬ Highlighted name placement in 6 weeks of full color news
print advertising in Metro Detroit Market hitting papers of:
Metro Times, Oakland Press, Farmington Observer,
Woodward Talk, Southfield Sun, Birmingham-Bloomfield
Eagle, Farmington Press, & “Play” and “Go” (Detroit
Media Partnership) (total circulation of 1,431,068)
¬ Highlighted name recognition on festival direct mail piece
¬ Name listed as sponsor in press releases
¬ Highlighted name recognition on festival screen advertisement
at the Farmington Civic Theater
(attendance for fiscal year 2011-12: 69K)
¬ Highlighted name recognition on festival advertisement for
Farmington TV
¬ Prominent placement on festival way-finding signage
¬ Name recognition on festival signage, including:
- Three large banners listing all sponsors by level of support
- Festival posters and promotional signs throughout Farmington area
¬ Name recognition on all festival apparel
¬ 4 free passes to access VIP area at Walkers Tavern Beer Tent
¬ Recognition on DDA Facebook (5200 likes) and Twitter pages
(75 followers)
¬ Listing on Founders Festival website for the remainder of the year with
link to your website (June/July avg. hits: 18K)
¬ Link festival website to DDA website (avg. monthly hits: 5K)
¬ Name recognition on official Festival Guide sent to over
40,000 households (via Observer &
Eccentric—markets of Farmington, Redford, Livonia,
Southfield, Birmingham and Bloomfield)
¬ Name recognition placement in one (1) ad of full color
newsprint advertising in Metro Detroit Market hitting papers
of: Metro Times, Oakland Press, Farmington Observer,
Woodward Talk, Southfield Sun, Birmingham-Bloomfield
Eagle, Farmington Press, & “Play” and “Go” (Detroit
Media Partnership) (total circulation of 1,431,068)
¬ Name recognition on festival direct mail piece
¬ Name listed as sponsor in press releases
¬ Name recognition on festival screen advertisement at the
Farmington Civic Theater
(attendance for fiscal year 2011-12: 69K)
¬ Name recognition on festival advertisement for
Farmington TV
¬ Recognition on festival way-finding signage
¬ Name recognition on festival signage, including:
- Three large banners listing all sponsors by level of support
- Festival posters and promotional signs throughout Farmington area
¬ Name recognition on all festival apparel
¬ 2 free passes to access VIP area at Walkers Tavern Beer Tent
¬ Name listed on festival website for the remainder of the year
(June/July avg. hits: 18K)
¬ Link festival website to DDA website (avg. monthly hits: 5K)
¬ Name recognition on official Festival Guide sent to over
40,000 households (via Observer &
Eccentric—markets of Farmington, Redford, Livonia,
Southfield, Birmingham and Bloomfield)
¬ Name listed as sponsor on press releases
¬ Name recognition on festival screen advertisement at the
Farmington Civic Theater
(attendance for fiscal year 2011-12: 69K)
The purpose of this document is to provide an initial insight into how your company’s
sponsorship of the Downtown Farmington Founders Festival could be leveraged. We would love
to meet with your team to discuss some of these concepts in more detail and how a sponsorship
would best meet your company’s objectives.
Janet Bloom
Events Planner
Farmington Downtown Development Authority
33316 Grand River Avenue,
Farmington, MI 48336
248.473.7276
[email protected]
248.615.1279 Fax
www.DowntownFarmington.org