History book 125 years

125th Anniversary
Introduction from the President
In conjunction with all 2007 celebrations marking the 125th anniversary of the
founding of the Cuervo y Sobrinos watch brand in Havana, we are pleased to
offer this book showcasing the history and philosophy of luxury that this brand
has cultivated for many years and still reflects today.
Our exclusive collection of watches is not merely distinctive and meticulous in
design. Each piece truly fulfills its destiny as an ambassador of that special luxury
lifestyle.
A special thanks to all our distributors and retail partners who will pass this information to their select clientele.
Marzio Villa
President
Table of Content
La Habana 1882
- History
18
- Escape and Refinement
24
- Cuervo y Sobrinos: A renowned family business
32
- The Watches of Cuervo y Sobrinos:
symbol of a unique lifestyle and personality
- Latin Time: time in Havana has a different rhythm
38
42
A Swiss Watch
- Manufacturing
50
- The Continuous Quest for Innovation
54
- Aesthetic Balance
60
Timeless Timepiecess
- A Symbol of Elegance and Latin Time
66
- Espléndidos
68
- Prominente
72
- Robusto
76
- Torpedo
80
- Humidors for “Habanos”
84
- Chronology 1882 – 2007
86
La Habana 1882
125 Years of History with a Latin Beat
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17
La Habana 1882
125 Years of History with a Latin Beat
History
In order to enter and understand the world of Cuervo y Sobrinos, one must first
imagine a world remote and apart…
A world far removed from the pressing daily routine that resulted from the rapid
growth and industrialization of western society in the late 1800s.
In the spirit of preserving a better quality of life, the Cuervo family founded their
boutique “La Casa” in the spring of 1882 on the prestigious Quinta Avenida of
Havana.
Numerous international personalities from the worlds of literature, science, film
and politics visited the shop whenever they were on the island as evidenced by the
guest book and photographs found only a few years ago in the basement rooms of
the old shop.
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19
In a place beyond the sea,
another time …another rhythm
The pursuit of adventure and an aristocratic lifestyle lured a circle of intellectuals,
One hundred years later, in a world even more characterized by stress, many still
travelers, businessmen, adventurers and bon vivants to the Havana of that era.
reject the chaos and seek to once again find a better quality of life while embra-
While fully aware of the inevitable and rapid changes around them--brought
cing the old values.
about by “progress”--this unique mix of individuals maintained a certain distance
from the chaos. They understood that the obvious remedy was to “cultivate the
spirit”. They embraced the true satisfaction derived from knowing oneself and
savoring the pleasures of another time.
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125 years of history
At the end of the 19th century, Armando Rio y Cuervos and his brothers worked
diligently to expand the jewelry and watch-making business founded by their uncle
Ramon; hence the name “Cuervo and Sobrinos”. In less than half a century, the
brand’s combination of fine quality and Latin spirit conquered the Americas.
(Manuela—I suggest a shorter version than the Spanish for following):
The enterprise quickly became so famous that Cuervo
y Sobrinos decided to expand its production
network by opening three other outlets in
strategic European nerve centers. Successful operations were quickly established in
Pforzheim, Germany and on rue Mezlay
in Paris. Soon their third new site was
opened at la Chaux-de-Fonds, at the very
heart of Swiss watch-making.
The brand was greatly damaged by the political
events that occurred on the island A part of the Cuervo family
fled Havana for exile in Europe, and the brand lay dormant for 40 years.
In 2002, Marzio Villa, the current president of Cuervo y Sobrinos, officially relaunched the brand in Europe. Now, 125 years after its inception, the brand is
represented in 25 countries and its fabrication is entrusted to renowned watchmakers in the Jura region of Switzerland.
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Escape and refinement
It was during this golden age that Havana was known, at least in Europe, as the
“Pearl of the Caribbean”. In this paradise, even the climate encouraged lingering outdoors in opulent gardens, strolling along the avenues, or enjoying the
beautiful ocean and beaches. The social life enjoyed by international visitors was
unique, as all reveled in the best Havana offered. Glorious parties in magnificent
homes, luxury hotels, gleaming new cars, casinos, outdoor bars and piazzas full
of enchantment all enhanced the magical existence of this fortunate and worldly
group.
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Women and men dressed elegantly for dinners that would last until the early hours
of the morning. Time took on a different dimension. Gentlemen relaxed sipping
exotic cocktails and smoking delightfully aromatic cigars, discussing literature, politics and the economy. The Pearl of the Caribbean was an escape and a panacea
for the urgent pace of life brought on by the progress of the early 20th century.
Legend A passion for beautiful objects.
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Architecture, furniture design, sleek
automobile silhouettes and the use of
rare and precious materials marked
this as a unique period in history. It
was a time of avant-garde elegance.
Inspired by these extraordinary times
and stylistic sensibilities, Cuervo y
Sobrinos today remains faithful to the principles that underscore a style capable of
resisting both time and changing fashion. Still following its own path towards that
luxurious standard of living, the brand reproduces in each watch the unmistakable
perfume of Havana.
At the time, the island was considered a meeting place for famous people from
all walks of life. Although the visitors had very different backgrounds, they had
one trait in common. Each indulged a taste and an appreciation for the beautiful
things in life.
Famous architects were encouraged to display their imagination and exuberance
in the intricate and opulent buildings that even today stand as a testament to
excellence and innovation in the world of design.
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Cuervo y Sobrinos:
A Renowned Family Business
During this era Cuervo y Sobrinos sold, in addition to its own line, the most
important timepieces in the world.
Over the years the brand earned such a level of prestige that leading clock and
watch manufacturers engraved its name along with their own on the dials of the
watches sold in the boutique, just like Tiffany in New York and Cartier in Paris.
Thus the Cuervo y Sobrinos name became more renowned and even more sought
after.
Several of these original antique watches
Don Ramon y Cuervo in the exclusive boutique La Casa on 5th Avenue in Havana
have reached us today thanks to the
passion of collectors who seek out these
rare, valuable co-branded models.
The Cuervos, a family of inventive jewellers and watchmakers
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Over the years, the watch-making family continued to strive for mechanical
perfection and innovative design. Originally conforming to the taste and style of
the various eras, they eventually imposed their own ideas and style into the lines.
Throughout their history, Cuervo y Sobrinos has produced and sold watches
prized by watch connoisseurs and collectors as examples of the finest in watchmaking craftsmanship.
These watches are classics with a style and character capable of resisting the
passing of time and ever-shifting fashion trends.
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La Casa, Luxury Jewelry and Watches
As a result of bold designs and a discriminating selection of products, the
Building on its success, the brand became as renowned as the great luxury jewelers
boutique quickly distinguished itself as a point of reference for all of America.
in New York, Paris and Rome. It soon became necessary to open 3 new branches
in Europe. The branch in La Chaux-de- Fonds was truly the creative center for
the watches. It was there that the components required in the manufacturing
process were made and the watches assembled. In this region all luxury brands
conducted their business and secured important distribution arrangements with
prestigious jewelers throughout the world.
In our investigations into the history of the brand, we have uncovered tantalizing
rumors that a Cuervo y Sobrinos manufacturing center existed in the 1930s in
that region.
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The Watches of Cuervo y Sobrinos:
Symbols of a Unique Lifestyle and Spirit
By the late 1940s, the Cuervo y Sobrinos name had become one of the most
important brands in the Americas. The boutique became an obligatory
destination for some of the most illustrious visitors to Havana during that era.
Einstein, Caruso, Churchill, Hemingway, Gable, Eleonora Duse, Pablo Neruda
--all are names noted in the Cuervo y Sobrinos “golden book”, the historic record
kept by the staff at La Casa.
Throughout more than 100 years of activity, Cuervo y Sobrinos has had the pleasure and honor of recording in
their book the names of famous people from all walks of life: scientists, artists, writers and film stars.
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Breeding and Elegance
The watches of Cuervo y Sobrinos have achieved their classic appeal through
decades of dedication and attention to the elegant characteristics that ensure a
style that transcends passing time and fashion.
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41
Latin Time: Because Time in
Havana Has a Different Rhythm
Time in Havana almost seems to swell, to lose the frenzied preoccupation with
tasks that must be done. In Havana everyday routine was a pleasure to savor…
With this in mind, we believe that a special type of time is encased in the watches
of Cuervo y Sobrinos. Caribbean time. This sublime rhythm is measured slowly.
This is the rhythm of old Havana. This is the essence of elegance and true
refinement.
In this languid culture of “el tiempo lento” where time gently flows in the heat of
the tropics, the individual is able to fully appreciate the luxury of time. Time is the
most precious gift. Every second counts. Every distinct perfume and each event is
significant.
This culture was –and still is– the matrix, the foundation and the very essence of
Cuervo y Sobrinos from 1882 until today. It is in this passionate celebration of the
Caribbean culture combined with the profound reverence for the watch-making
craft that Cuervo y Sobrinos again takes the stage with the world’s most famous
watch-producing houses.
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These “new period watches” are not replicas of the original models. Instead they
are the natural heirs, evolved but true in every sense to the spirit that built the
brand.
A few limited examples–movements of the original era that were never mounted,
projects, designs and sketches–have been found intact in the shop’s “caveau”. All
of these materials are of priceless value for the continuation in time of the Cuervo
y Sobrinos identity.
TIME THAT MOVES
SLOWLY...
Because time in Havana has
a different rhythm
EL TIEMPO LENTO...
Porque el tiempo en La Habana
tiene otro ritmo
Cuervo y Sobrinos – Habana, Via Greina 2, CH-6901 Lugano, Switzerland, Phone +41 91 921 27 73/74, Fax +41 91 921 27 75, www.cuervoysobrinos.com, [email protected]
For further information please contact The Drove Consultancy on 01962 761635 or by email: [email protected]
CYS-Ins_06-_CH-UK.qxd 1
The Luxury
of Time
Cuervo y Sobrinos - Habana - C.so Elvezia, 14 Lugano - TI - Tel: 091 921 27 73/4 Fax: 091 921 27 75
www.cuervoysobrinos.com e-mail: [email protected]
10.3.2006 12:45:07 Uhr
Since the relaunch of the brand in 2002, Cuervo y Sobrinos remains faithful to the standards of timeless elegance
and to the Latin philosophy of life in its advertising layouts.
The old watch-maker’s shop on Havana’s Fifth Avenue, located in one of the
capital’s most distinctive sections, returns to life proud to again offer beautiful
The allure of Havana rediscovered through Swiss Watchmaking mastery.
Espléndidos Dualtime
timepieces to the world at large. More importantly, the brand again returns after
50 years as an emblem of the elegance and refinement unique to a special time in
history.
Via Greina, 2 - CH-6901 Lugano - Switzerland
Phone +41 91 921 27 73/74 - Fax +41 91 921 27 75 - www.cuervoysobrinos.com - [email protected]
The renaissance of this legendary brand and the re-launching on a worldwide
scale of its watch line will once again delight collectors. True to Cuervo y Sobrinos’
past high standards and demanding precision, the new collections are characterized
by the style and quality that were always the hallmark of the brand.
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Based on this material our collection of watches has taken life, designed and
produced with meticulous care and skill. Our legendary name has been given to
this new watch collection which maintains the spiritual and historical bonds with
Havana. Even as we rush and hurry through our modern days, the excellence of
the brand and the remembrance of a languid time remain with us. The world of
grand purists knew how to appreciate so many aspects of life: time and taste, tranquility and intimacy, real life and idealized life–all sensations continuously evolving
to arrive at a balance.
Once again we are determined to capture that unique magic with the philosophy
of “el tiempo lento” contained within our watches. It is our hope that each owner
of a Cuervo y Sobrinos timepiece will spend a moment dreaming, while images
and sensations come back from a past where dreams were permitted.
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Swiss Watch
enriched by history
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Swiss Watch
enriched by history
Manufacrure
In a world of global communication and travel, in which time seems to be limited,
Cuervo y Sobrinos still relies on manual skills.
All the watch cases are extracted from a single block of metal by meticulous
artisans. Numerous stages are required to prepare each piece and the frequent
intervention of capable hands presides over these complex operations.
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A Work of Art
Each phase of manufacture passes through continuous and strict quality controls,
The dials, made by specially trained artisans,
where all components are methodically prepared before the watch leaves the
are enameled porcelain. In some cases other
production line. These conditions allow Cuervo y Sobrinos to guarantee that each
materials are chosen by the experts who design
watch has indeed been built as a “work of art”.
the dials and maintain the tradition of suprior
quality and innovative design. Dial materials are selected
with attention to the effects of light or background so that the dials are aesthetically
pleasing–even daring–but always in keeping with classic Swiss tradition.
The array of classic dial colors is frequently supplemented by new hues that
demonstrate the brand’s commitment to style and innovation co-existing with
classic elegance.
Each gold case is then heat-tempered to give it strength and shine, finally ending
with the numbering and engraving. Each steel case receives careful hand-polishing
that gives the case its brilliance and smooth surface.
This fabrication process for the cases is the same procedure that has been used by
a range of classic colors. Again, other materials are also used when appropriate to
Cuervo y Sobrinos for more than a century. It is this old-fashioned craftsmanship
the styling of the watch and, as always, in keeping with tradition.
that affords a high degree of quality control over each item and all its components.
The process scrupulously follows the guidelines mandated in the original designs
discovered in Havana.
52
The strap, made of the finest crocodile skin, is entirely hand-sewn and available in
The clasp, made of 18kt rose gold or steel depending on the case material, is
engraved with the Cuervo y Sobrinos brand emblem.
Some models are available with a metal bracelet.
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The Continuous search for Innovation
Robusto. The Robusto line pays tribute to the 21st century man:
cosmopolitan, elegant and active. Created in 2005, its completely
curved design has lent itself to the development of the brand’s
most important complications.
Esplendidos. The line originates in the heart of the architectural
revolution that characterized the Art Deco years. An example
of extravagant design with pure lines, it reflects the avant-garde
soul of the era.
Prominente. The watch specially made for world travelers.
Adventuresome and sensually masculine, the line was inspired
by one of the greatest cigars ever made.
54
Torpedo. Named after the classic round cigar, this line is
distinguished by its timeless elegance. Its 43 mm diameter
gives it remarkable charisma.
55
Innovative materials – Carbon fiber
Intrepid, thoroughbred and born to conquer. With innovative materials and
traditional craftsmanship, Cuervo y Sobrinos proves its skill in producing watches
of the highest quality. The new integration of carbon fiber gives to the Prominente
and Robusto models a profoundly masculine edge.
Prominente Chrono 125th Anniversary Limited Edition. 125 pieces.
Robusto Chrono 125th Anniversary Limited Edition. 125 pieces.
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A tribute to legacy –
Tourbillon and Perpetual Calendar
The Robusto Tourbillon in rose gold, equipped with the Cuervo y Sobrinos caliber
2854, represents a world first with both its tourbillon carriage and ultra-light
hands made from high-tech silicium. In tribute to its 125th anniversary and to
its watch-making legacy, the brand has adorned this model –issued in a limited
edition of 8 pieces–with a page from its own history. Lending a historical touch to
the plate of the tourbillon movement is an engraved illustration depicting
Don Cuervo in his original workshop.
The CYS 2854 is the brand’s first tourbillon movement.
Featuring a unique innovation, the usually round
carriage of the tourbillon is crafted into an unusual
shape reflecting the Cuervo y Sobrinos crest.
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100 years measured in minutes, the Robusto Perpetual GMT radiates the very
soul of the brand–a true classic down to the smallest details. The rose gold case
houses a mechanical self-winding movement distinguished from customary perpetual
calendar movements by its GMT function. All the functions are adjusted to run
for a century and will require no manual adjustment when the watch is regularly
worn.
The understated cream dial is rich and complex with a woven motif accented by
brown, gold and bronze. This example of extraordinary craftsmanship is issued in a limited edition of 30 pieces.
With its continuous search for perfection in time, Cuervo y Sobrinos
belongs to a select group of great Swiss watch-making houses.
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Aestetic Balance
The very essence of 1940s luxury and refinement, the Cuervo y Sobrinos collections
were inspired by designs, sketches and outlines created by the watchmakers of that
period. The brand, incorporating the personal style of its creators, today reinterprets
the pure, timeless lines of another age. The aesthetic balance is expressed in the
many subtle details that recall the Latin origin of the brand.
The brand’s expertise in the design and creation of the dials is unrivalled. The
result is audacious, original timepieces.
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In a design inspired by a different perception of time and space, Cuervo y Sobrinos’
To create the 5 classic dial colors in its collections, Cuervo y Sobrinos takes
Prominente Convertible watch experiments with the transparency and spatial
inspiration from the essence of an era where subtle tones underscored a time of
volume of the dial. Pure exuberance–strong lines reminiscent of the art deco era
refinement and elegance.
suggest the spirit of freedom that one experiences at the wheel of convertible;
hence the name.
Argenté
Cream
Rose
Tobacco
Black
For the black and silver tone dials, the atmosphere of Havana and vintage
perfume can be appreciated. Through the sultry tones like tobacco, cream,
rosewood–and also indigo blue and strawberry–we are reminded of the tropics.
The polished guilloche detailing finishes the dial with a languid wave pattern
that allows the reflection and luminosity of the colors like the waters of the
warm tropical sea.
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Timeless timepieces
Unforgettable Cuervo y Sobrinos
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Timless timepieces
Unforgettable Cuervo y Sobrinos
The Symbol of
Elegance and Latin Time
The contemporary Latin spirit is not only expressed through the understated,
fluid silhouettes of the watches but also through the names given to each line.
Esplendidos, Prominente, Torpedo and Robusto. These names recall the famous
cigar cuts of Havana and the celebration of time that is required to savor their
intense aromas.
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EsplÉndidos
The 1940s lines and style of these watches reflects the architectural and design
trends of that era.
The original concept of this model was heavily influenced by the avant-garde
movement. This was a period during which architecture evolved enormously. The
sinuous and complex lines of the new building construction imposed an entirely
different aesthetic to the standards of elegance and to the designs of the time.
Havana in this era provided the perfect setting for major architects at the vanguard
of this new wave to put into practice their exuberance in the opulent structures
that are still admired today. These structures stand as monuments to a period of
great innovation and progress in the world of design. The Esplendidos model
possesses all of these characteristics. The result is an elegant watch made entirely
in gold or steel, following the legacy of the designs recovered in the old workshop.
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Mono-pusher Chronograph with subdials and coaxial
detailing. Featuring the proprietary Cuervo y Sobrinos
2450 caliber. Series limited to 28 pieces in rose gold
and 10 pieces in white gold.
Espléndidos retrograde- symbol of
perfect elegance.
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Prominente
The decisive character of the Prominente model has not dimmed since Cuervo y
Sobrinos interpreted it over a century ago. Prominente is the name of one of the
most important classic cigar cuts that exist among the true puros cubanos.
A “prominente” cigar receives the name due to its imposing dimension–it is one
of the biggest in the industry.
The Cuervo y Sobrinos Prominente model is similarly imposing. This is a watch
for great adventurers and travelers. Therefore the generous and slightly convex
case houses 2 separate mechanical movements that allow the wearer to monitor
time in two zones.
A true work of art, the case is made of either rose gold or steel; the see-through
case back is secured with six screws. The dial features stylized numbers typical of
the 1930s and is available in cream, rosewood, black, tobacco or silver.
The (APPLIED?)numbers are color coordinated to complement the dial color.
(?DECALQUE?) HELP MANUELA!!
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Masculine sensuality in the steel Prominente
with diamonds.
Prominente Chrono, with carbon fiber inserts on the
case and the dial
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Robusto
An object of rare elegance, designed for those limited few who cultivate a special
way of life, perhaps distant from our present times.
Borrowing the name of a specific cigar cut and shape, Cuervo y Sobrinos revolutionizes design with this elegant watch in solid gold or stainless steel, dedicated
to the cosmopolitan, elegant and active 21st century man. Designed as a sports
watch by the original Havana craftsmen, the modern version has a more urbane
feel with a slightly sleeker and larger silhouette.
The Robusto model contains the technical elements of the grand watches. The
combination of a sturdy sport watch with the elegance of the gold or stainless
construction follows the philosophy of exalting the genuine in life rather than just
superficial appearances.
Rugged and sophisticated, this is a watch of distinct refinement and understatement for those who value a lifestyle that recognizes the essence of Havana:
el tiempo lento.
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Audacious, the Robusto Chrono features carbon fiber inserts
in the case and dial.
The Robusto Buceador is sporty and reflects the indigo blue
of the Caribbean sea.
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Torpedo
Torpedo is the watch of aesthetic confidence, of beautiful form with excellent
craftsmanship.
Torpedo is named for the classic round cigar. Its substantial dimensions are imposing
without exceeding elegant proportion. This round model is a classic of the Cuervo
y Sobrinos collection. The exquisite manufacturing of the case maintains the
character of the historic model. A deep groove cut around the case circumference
which extends into the four thick brackets reinforces a recurring leit motif of the
brand’s aesthetic. Not for consumers who are slaves to fashion, this classic round
watch offers the consumer an elegant silhouette from yesterday with the superb
quality of production still employed today.
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Ultimate elegance, the classic Torpedo with
diamonds and black sapphires
Torpedo Chrono-Tour de Espana 2006 edition
with tachymeter function characterized by its
yellow dial and bracelet of panama material
(what is this???canvas?) with contrast yellow stitching to coordinate with the dial.
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Humidors for “Habanos”
All the Cuervo y Sobrinos models are very carefully packaged and delivered in a
full-sized humidor expressly made for the brand.
Havana is famous the world over for having invented the cigar. To enjoy a cigar
is a rite, a ceremony of methodical rituals from the first moment in which the
smoker selects the cigar, lights it and begins to savor the experience.
The humidor is made of tropical or Spanish cedar--the traditional material used
to insure the tobacco’s proper conservation. This is the only material (other than
tobacco itself) that, thanks to its distinctive aroma, enriches the cigar’s flavor.
To protect the natural aroma, neither glues nor chemical products are used inside
the box. The hinges and all metal parts inside the humidifier are gold-plated to
prevent any corrosion from humidity.
The perfect conservation and preservation of character follow the same principles
for a cigar as for a watch. Only with an appreciation of the perfect conditions
and legacy can you experience an informed savoring of a cigar or the prolonged
enjoyment of a watch that will outlast the passing of time.
To enjoy a cigar or contemplate the intricacies of a fine watch is to allow oneself
the gift of pleasure. One honors time and celebrates the fullness of life.
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Chronology 1882-2002
1882
1890 - 1900
1950
Ramon y Cuervo, master watchmaker/jeweller,
The Cuervo y Sobrinos brand is founded. Ope-
The family enterprise considerably reduces its
The quest begins to reestablish the brand’s inter-
opens the first atelier/luxury shop on prestigious
ning of three sales- and production outlets in
activities during the political upheaval taking
national reputation. New corporate Headquarters
Avenida Quinta in the centre of Havana. His
European nerve centres: Pforzheim (Germany)
place in the country. A part of the Cuervo family
are established in Lugano, Switzerland by the
nephews, including Armando Rio y Cuervo, join
for precious metals and stones, Paris (France) for
leaves Cuba for exile in Europe. The brand is dor-
new owner Marzio Villa.
him in the family enterprise.
jewellery and La Chaux-de-Fonds (Switzerland)
mant for more than 40 years.
for watches.
1997
2002
The Cuervo y Sobrinos brand is officially relaunched in Europe. The new styles are based on original drawings found in the Cuervo y Sobrinos
boutique in Havana.
1900 - 1950 For more than half a century, the “La Casa”
jewellery and watch shop enjoys international
success. Many famous people, such as Ernest
Hemingway,
Winston Churchill, Enrico Caruso, Gary Cooper,
Clark Gable and Albert Einstein regularly stop by
“La Casa” to buy jewellery and timepieces.
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Chronology 2003-2007
2003
2004
2005
2007
Creation of the official “Latino Internácional”
Expansion of the distribution network with the
Presentation of the first calibre exclusively develo-
Paying tribute to its brilliant heritage in watch-
prize on the occasion of the first anniversary of
opening of new markets, including in the USA,
ped for Cuervo y Sobrinos, the CYS 2450. This
making, Cuervo y Sobrinos exhances the collec-
the new enterprise, Cuervo y Sobrinos Habana
South America, Russia and Germany.
chrono movement is the heart of the Esplendidos
tion with its first Tourbillon caliber, the CYS
LLC. Spanish filmmaker Pedro Almodovar is the
Cuervo y Sobrinos Habana LLC awards the
model single pusher series, limited to 199 pieces.
2854. The Robusto Tourbillon in rose gold,
Only ten timepieces are produced each month.
limited to 8 pieces, reveals a watch industry first.
Launching of the Robusto line, dedicated to the
This Tourbillon carriage is made out of the
cosmopolitan man. Opening of the Japanese
lightest material ever used: silicium. Another
market.
novelty in the Robusto family is the new
first to be awarded the prize, which annually pays
homage to Latin figures having achieved an international level in their fields of excellence.
In the same year, Cuervo y Sobrinos Habana
second “Latino Internácional” Prize, given this
year to Cuban actor Andy Garcia.
“Perpetual Calendar GMT.”
LLC participate for the first time in the Baselworld Trade Fair in Switzerland. The company
125 Years of
Cuervo y Sobrinos
presents three lines: Prominente, Esplendidos and
Torpedo.
Cuervo y Sobrinos celebrates its 125th anniversary.
To duly honour it, the brand produces two limited
series of 125. Like a bridge between classical
craftsmanship of 1882 and watchmaking of
2007, the brand combines in the Prominente
Chronograph and the Robusto Chronograph the
features of traditional movements and innovative
materials.
2006
The main new models at the 2006 Baselworld
Fair are: the Esplendidos “Grande Date”
Dualtime, the Prominente Convertible, and
the Robusto moon phase. The expansion of
Cuervo y Sobrinos continues: the brand now
has an international distribution network.
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Publisher
Cuervo y Sobrinos
Via Greina, 2
CH-6900 Lugano
Switzerland
Phone +41 (0)91 921 27 73/74
Fax +41 (0)91 921 27 75
[email protected]
www.cuervoysobrinos.com
Concept and Design
emmezeta
Josefstrasse 20
CH-8005 Zürich
Switzerland
Phone +41 (0)44 440 62 14
[email protected]
www.emmezeta.ch
Printing
Offsetdruck Goetz AG
Steinhaldenstrasse 22
CH-8954 Geroldswil
Switzerland
Phone +41 (0)44 747 85 00
[email protected]
www.offset-goetz.ch
Copyright ©2007 by Cuervo y Sobrinos. All rights reserved.