25th anniversary

25TH ANNIVERSARY
Toronto LGBT
Film Festival
2015 SPONSORSHIP
Toronto LGBT Film Festival
1
The Festival
The Festival
The Inside Out Toronto LGBT Film Festival is the premiere cultural event in Toronto’s LGBT (Lesbian, Gay,
Bisexual and Trans) communities. Inside Out presents the third largest film festival in Toronto and ranks
among the top five LGBT film festivals in the world. The Festival has developed an international reputation
among audiences, film industry professionals and the media, receiving widespread acclaim for its commitment
to showcasing the best and most diverse LGBT film and video from Canada and around the world. Festival
screenings take place primarily at the state-of-the-art TIFF Bell Lightbox, which has quickly established itself as
an internationally renowned venue for the exhbition of film in Toronto.
When
The Inside Out Toronto Lesbian and Gay Film and Video Festival takes place over 11 days each May, serving
as a rite of spring for the LGBT community and the unofficial start of the summer Pride season in Toronto.
The 25th Annual Festival takes place May 21st to May 31st, 2015.
Inside Out’s marketing begins early in the Spring with excitement over the upcoming Festival continuing to grow
in April with our official Festival Launch fundraiser and press conference. The anticipation builds through the
opening of our advance box office at the beginning of May and culminates with the arrival of Opening Night.
Attendance
Over 11 days, the Festival draws crowds close to 35,000 to screenings, artist talks, panel discussions,
installations and parties that highlight the diversity of the LGBT communities. Although Inside Out’s target
audience is the LGBT community in the Greater Toronto Area, the Festival attracts guests from the film industry
in Canada and around the World. The Festival also appeals to film-lovers of all persuasions attracting cinephiles
from the general population interested in local and international cinema. Our audience is split fairly evenly
between men and women representing diverse cultural backgrounds.
Toronto LGBT Film Festival
2
Our Audience
With the value of the ‘pink dollar’ conservatively estimated at $75 billion, Inside Out provides a
demographic profile composed of upper income, well-educated consumers with high disposable
incomes who are brand loyal.
• 53% are male, 45% are female
• 47% of attendees are 36 to 55 years old followed by 42% between the ages of 24 to 35.
• 38% have an undergrad degree (compared to 11% of the Canadian population)
• 26% have a post-graduate degree (compared to 3% Canadian population)
• 36% have household incomes of $100,000 or more
• 77% ACTIVELY support brand, products or services that sponsor Inside Out
The Films
Inside Out programs approximately 200 films and videos presented in 70 screenings. The Festival screens
feature-length and short narratives and documentaries from more than 30 countries, representing the spectrum
of genres from mainstream date movies to international art house cinema and everything in between.
Highlights include Gala premieres, the International Focus, the Canadian Showcase, our popular Icon
Documentary Series, as well as special free and discounted screenings for youth, students and families. Homegrown talent is showcased and celebrated with the Local Heroes shorts screening and party.
Our Mandate
Challenging Attitudes. Changing Lives.
Inside Out is a not-for-profit charity that exists to challenge attitudes and change lives through the promotion,
production, and exhibition of film and video by and about Lesbian, Gay, Bisexual and Trans (LGBT) people of all
ages, races and abilities.
Through a variety of initiatives, we are committed to nurturing and supporting new and established artists yearround while creating a supportive, inclusive environment for audiences to view the best and most diverse work
of interest to the LGBT community.
Bronze
Sponsor $5,000
Silver
Sponsor $10,000
Gold
Sponsor $15,000
3
Platinum
Sponsor $20,000
Presenting
Sponsor
Sponsorship Levels
LOGO PLACEMENT
Festival Tickets
✓
Audience Award Ballots (35,000)
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
Festival Postcards
Festival Print Ads
Festival Volunteer T-Shirts
Festival Print Ads - Xtra! and NOW
Festival Poster
Festival Prescreening Trailer
Festival Program Guide
Festival Website with link
Festival Venue Signage
Festival Pullout Guide
Name
✓
✓
✓
✓
✓
✓
✓
Name
Name
✓
✓
✓
✓
✓
✓
✓
✓
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ADVERTISING AND RECOGNITION
Sponsor 30 second trailer
✓
✓
✓
✓
✓
✓
✓
✓
Opening
2
1
✓
✓
✓
✓
Back
Cover
2 pg.
colour
Full
colour
Full
B&W
✓
✓
✓
✓
✓
Opening Night Gala
12
8
6
4
2
Centrepiece Gala
6
4
2
2
2
Closing Night Gala
6
4
2
2
2
General Ticket Vouchers
10
8
6
4
2
Sponsor signage at venues
Banner ads on insideout.ca
Written recognition in press release
Naming opportunity
Verbal recognition at all screenings
E-newsletter inclusion
Screening sponsorship
Pre-screening slide
Program Guide advertisement
Placement of items in gift bags
(partial list)
RBC Royal Bank
Xtra!
TD Canada Trust
Toronto Star
Via Rail Canada
NBC Universal
NOW Magazine
Urban Source
Catering
Autoshare
Charles Street
Video
Showcase
CIBC
Deluxe
Town Inn Suites
Whole Foods
OUTtv
Pizza Pizza
Precision Transfer
Here!
Steam Whistle
Absolute Vodka
Fido
Famous Players
Navigator
Movieola
Cineplex Media
Digital Fin
Proud FM
Cruiseline
Nella Bella
NFB
Entertainment
Partners Canada
Crest Whitestrips
Chapters
Hershey
Kodak
Starbucks
Alliance Atlantis
Sponsorship Contact
Brad Campbell
Director of Corporate Sales
416.977.6847
[email protected]
1/2 pg.
B&W
SAMPLING
Distribution of promotional materials
Present and Past
Inside Out Sponsors
Inside Out
401 Richmond Street West, Suite 219
Toronto, ON M5V 3A8
P 416.977.6847
F 416.977.8025
insideout.ca
TICKETS
We are happy to discuss
customized packages
that are tailored to your
organizations needs.
Sponsorship Elements
4
We provide an excellent opportunity for businesses to show support for the arts community, the
LGBT communities and to market your product or service to an influential and affluent audience
all at the same time. Inside Out produces the largest film festival of its kind in Canada and the
third largest in the World.
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Program Guide
Website
Pullout Guide
The Program Guide is the
most comprehensive source of
information about the Festival. It is
read cover-to-cover by festivalgoers when choosing their films
and referred to constantly during
the 11 day Festival. Many keep
the guide for reference (film
information, community listings)
long after the Festival is over.
With over 2,000,000 hits during
the month of May, the Inside
Out Festival website is quickly
becoming the most important tool
for communicating with members,
Festival-goers and the filmmaking
community. The Festival website
goes live in April and includes
Festival program guide, event and
party information with an on-line
box office with links to trailers
and reviews. Post–Festival award
announcements, submission
information, press releases and
screening/event invitations keep
the site active throughout the year.
The Festival Pull-out guide
appears in Xtra!, Toronto’s Lesbian
and Gay Biweekly in the weeks
leading up to the Festival. The
Pull-out guide is the centrespread
of the eight-page HOT &
BUTTERED supplement, which
includes film reviews, feature
stories and director profiles.
22,500 copies are distributed
to strategic locations in the
downtown core beginning the
last week in April and continuing
until the end of the Festival. The
Guide is also mailed to Inside Out
members, donors and a range
of business and community
leaders who support the Festival.
Sponsorship Elements
5
Screening Slides
Volunteer t-shirts
VIP party invites
The pre-screening slides display
sponsor advertising on the screen
as audience members enter the
theatre. Slides are in full view for
15 to 30 minutes before every
Festival screening (70 separate
screenings over 11 days).
The Festival relies heavily on our
volunteers to ensure the smooth
flow of traffic in and out of the
theatres and to assist with other
front-of-house duties. As part
of the volunteer T-shirt design,
sponsor logos are constantly
visible to all audience members
as they enter (often waiting in
line) and leave the theatres over
the course of the 11 days.
Opening Night and Filmmakers’
Brunch are among two of the
Festival parties where exclusive
invitations are issued to Festival
VIP’s, sponsors and industry
guests. The Presenting Sponsor
is recognized on all party invites.
Festival Trailer
Each year the Festival engages
a Toronto filmmaker to create a
45-second trailer that engages our
audience, builds excitement and
promotes the Festival sponsors.
The trailer is played before every
Festival screening (70 separate
screenings over 11 days).
Festival Signage
Large signage with the Festival
Identity and sponsor logos are
positioned for maximum visibility
at all Festival parties and events.
Festival Print
Advertisements
Xtra! and NOW Magazines Sponsor logo placement on
advertisements in both Xtra! and
NOW magazines begin in April and
run throughout the month of May
to keep the Festival top-of-mind
with their culturally active readers.
Posters
Posters are distributed three
weeks before the Festival and
include indoor and outdoor
placement in the downtown core.
They are designed to add an
inescapable layer of awareness
to our advertising campaign.
E-newsletter
During the year Inside
Out produces a bi-weekly
e-newsletter informing audience
members, patrons, partners
and supporters of year-round
activities and upcoming events.
The e-newsletter reaches
close to 6,000 people.
Postcards
Several print runs of Festival
postcards are distributed
throughout the city as an initial
reminder of the upcoming
Festival and to promote
the many highlights.
Festival Tickets
Over 35,000 tickets are sold
annually to the Festival with many
screenings sold out well before
the actual day. Logo exposure on
the front of tickets is an exclusive
benefit of the presenting sponsor.
Audience Award
and Ballots
Close to 35,000 ballots are
handed out to all audience
members at every screening to
vote for their favourite films, the
Presenting Sponsor’s logo is
on all ballots. Audience opinion
decides the winner of the favourite
feature-length film or video named
after the Presenting Sponsor.
Verbal Recognition
Prior to each Festival screening,
the Presenting Sponsor and
the screening sponsor will
be acknowledged in the
introductory speeches.
Trailer
The opportunity to have your
organizations 30-second
commercial played before
all 70 screenings during the
11 days of the Festival.
Gala, Screening, and
Party Sponsorships
All sponsor packages are
customizable to ensure your
marketing objectives are met. In
addition, your sponsor elements
are available to purchase on their
own, independent of sponsor level.