Wissenstransfer Methodik in der Credit Suisse
Transcription
Wissenstransfer Methodik in der Credit Suisse
120minutenHR Präsentation des Anlasses: Wissenstransfer Methodik in der Credit Suisse 7. April 2009 Referent: Benno Ackermann, Senior Knowledge Manager, Global Knowledge Management Competence Center, Credit Suisse © CompanyCenter | 120minutenHR |T. +41 (44) 422 55 55 Nachfolgeplanung für Schlüsselpersonen ohne Wissenslücken Optimierter Wissenstransfer in Theorie und Praxis Company Center, April 2009 IT Private Banking, Methodologies B.Ackermann Agenda Onepager Paradox OECD –CH Institutionalisierter Wissenstransfer Wissenskapital - Finanzkapital Credit Suisse Group Competence Center global IT Knowledge Management Herausforderungen annehmen und Probleme anpacken, Fokus des Referats: Optimierter Wissenstransfer für Schlüsselpersonen (Experten / Führungskräfte) Ausgangslage Moderated Knowledge Transfer: Theorie und Praxis Methodik Moderated Knowledge Transfer: Theorie und Praxis Beispiele aus den jeweiligen Phasen Aufwand und Ertrag / Resourcen pro Phase Q+A Produced by: B. Ackermann Date: March 2009, Slide 2 Onepager Strukturierter Wissenstransfer: Methodik Scope Methodology Moderated service for key persons, leaving their working place: - Keep valuable tacit knowledge in organization - fasten induction time of new employee in key area - build up real deputies - loss of staff, assure ongoing high level results Support Line Management to enable high level results Create more transparency in working area: - Clarify roles and responsibilities - Support handover of 1 role to multiple persons Enable personal development and precise target setting Enable organizational development at working place Assure sustainable increase of organizational maturity on daily work level Number of moderated transfers, key stakeholders 56 successfully realized and reviewed transfer projects in the following areas: IT Region Switzerland Private Banking Human Resources Operational Excellence CFO Moderated knowledge transfer projects and titles: AVP, VP, DIR, MDIR, no title Results Official rollout of moderated service since Sept. 08 Transfer project is only started after an identified potential during Initialisation: ensure transfer success right at the begin / or no go decision Average fastening of induction time for follower per transfer project: 30% (based on evaluated customer feedbacks) Calc. of average org. savings per transfer project (based on IT PL cost rate –so far no rate card for AVP, VP, DIR, MDIR) Calc. of total cost savings by fastening of induction time Not included cost savings due to discharge of Line Management during induction time of new employees: 15-20 PD per new employee Produced by: B. Ackermann Date: March 2009, Slide 3 Paradox: OECD –CH * Paradox in der schweizerischen Volkswirtschaft während den 90er Jahren: im internationalen Vergleich geringstes, wirtschaftliches Wachstum (1,1%) (Wachstumsrate des BIP, Durchschnitt 1992 –2005, OECD Länder: 2,6%) höchster Beschäftigungsgrad von allen OECD Ländern, d.h. tiefste Arbeitslosigkeit (3,6%) (Arbeitslosigkeit, Durchschnitt 1992 –2005, OECD Länder: 7%) Widerspruch zur gängigen Lehrbuch-Ökonomie: geringes Wachstum, Stagnation hohe Arbeitslosigkeit ... und noch eine Zahl: Erwerbsquote CH, Durchschnitt 1994 –2005: 83% (Erwerbsquote, Durchschnitt 1992 –2005, OECD Länder: 66%) * Rudolf H. Strahm, Wirtschaftsbuch Schweiz, 2008 Produced by: B. Ackermann Date: March 2009, Slide 4 Frühe Integration durch Berufslehre bewirkt tiefen Anteil ungelernter Arbeitskräfte tiefere Arbeitslosigkeit * Relativ tiefer Bevölkerungsanteil mit Hochschulabschluss 2005, 25-64-jährige: CH: 28% USA 38%, Finnland 34% Berufsbildungssystem mit rascher Integration von Jugendlichen bewirken tiefe Jugendarbeitslosigkeit, 2004, EU-15, 15-25-jährige: CH: 7,7% Finnland 27,5%, Frankreich 19,5%, Durchschnitt EU-15 16,2% Frühe Integration bewirkt tiefen Anteil an Erwachsenen Berufstätigen ohne nachobligatorische Ausbildung, 2004, EU-15, 15-25-jährige: CH: 9,9% Portugal 69,1%, Frankreich 26,9%, Italien 40,1% Tiefer Anteil an ungelernten Arbeitskräften bedeutet tiefe Arbeitslosigkeit, 2004, EU-15, 25jährige: CH: 4,1% Spanien 10,2%, EU-15 7,6%, Frankreich 7,8% * Rudolf H. Strahm, Wirtschaftsbuch Schweiz, 2008 Produced by: B. Ackermann Date: March 2009, Slide 5 Fazit: Berufslehre als ein Beispiel für erfolgreichen Wissenstransfer * Berufslehre zur raschen, aber nachhaltigen Integration von Mitarbeitern Wissenstransfer von Theorie und Praxis Situation in der Berfuslehre: A Effiziente Einarbeitung B optimierte Unterstützung in der täglichen Arbeit für komplexe Tätigkeiten Analogie im Unternehmen: A Effiziente Einarbeitung von Schlüsselpersonen B Optimierte Unterstützung und Transparenz in der täglichen Arbeit für komplexe Tätigkeoiten C Optmierte Mitarbeiter Nachfolge * Rudolf H. Strahm, Wirtschaftsbuch Schweiz, 2008 Produced by: B. Ackermann Date: March 2009, Slide 6 Knowledge Capital Financial Capital knowledge capital financial capital Produced by: B. Ackermann Date: March 2009, Slide 7 Credit Suisse Group Produced by: B. Ackermann Date: March 2009, Slide 8 Wissensmanagment –eine konkrete Hilfe im Alltag! Knowledge Management Competence Center Services and consulting for IT + other internal customers Actual topics: - knowledge transfer - expert finder - virt. collaboration - lessons learned - best practices - intellectual capital statement for corporate customers Offer real benefits for business line Implementation of services and methods for use as "swimring" to optimize and survive in daily business Think + act Solve peoples problems Todays focus for presentation: Moderated knowledge transfer for employee succession planning: knowledge transfer Produced by: B. Ackermann Date: March 2009, Slide 9 Ausgangslage für die Nachfolgeplanung: Vorgänger Nachfolger Fall A Vorgänger und Nachfolger sehen sich nie - lediglich explizites, dokumentiertes Wissen wird unstrukturiert weitergegeben - Team erledigt anfallende Aufgaben, wenn eine Lücke entsteht Fall B Vorgänger und Nachfolger machen eine Übergabe der wichtigsten Funktionen und Aktionen - Sichtweise des Vorgängers - partielle Übergabe von einzelnen Funktionen, Aktivitäten - meist keine Weitergabe von Erfahrungswissen wie persönliches Netzwerk, Cases, Hintergrundwissen, Best Practices, Verwendung des dokumentierten Wissens Fall C Vorgänger und Nachfolger sehen sich nie - keine Informationen des Vorgängers vorhanden oder übergeben - Zersplitterung der Aufgaben im Team Produced by: B. Ackermann Date: March 2009, Slide 10 Der beste Fall: B Übergabe von Vorgänger an Nachfolger: Produced by: B. Ackermann Date: March 2009, Slide 11 Übersicht der Einzelteile Eigenschaften, Rahmenbedinungen werden klar Sinn und Zweck werden transparenter eigene Aufgabe im Zusammenhang Produced by: B. Ackermann Date: March 2009, Slide 12 Übersicht in der Realität Beispiel einer Wissenslandkarte, 3rd Party Funds Desk, Private Banking Investment Services & Products Wissensgebiete Funktionen/Aktivitäten Prozesse Personen System Fälle Produced by: B. Ackermann Date: March 2009, Slide 13 Wissenstransfer –die Methodik in Theorie und Praxis Was steckt dahinter? Potential in der Credit Suisse Basis bilden bewährte Methoden Methodik der Credit Suisse / Anwendbarkeit in anderen Unternehmungen Praktisches Beispiel: Pensionierung Aufwand Ertrag a) klar quantifizierbar b) nicht klar messbar / Opportunitätskosten Produced by: B. Ackermann Date: March 2009, Slide 14 knowledge Optimierter Wissenstransfer Implizites (tacit) und explizites (explicit) Wissen valuable tacit knowledge valuable explicit, documented knowledge time Produced by: B. Ackermann Date: March 2009, Slide 15 knowledge Optimierter Wissenstransfer Wissensverlust valuable tacit knowledge valuable explicit, documented knowledge time Produced by: B. Ackermann Date: March 2009, Slide 16 Optimized transfer: prevent loss of knowledge minimize organizational knowledge loss predecessor –successor by using knowledge optimized transfer methods valuable tacit knowledge valuable explicit, documented knowledge time shorten induction phase of new employee Produced by: B. Ackermann Date: March 2009, Slide 17 Human Capital –Wissensverlust in der Organisation Organization XYZ, employees 2008: ~ 24'000 10% internal / external job changes ~ 2'400 p.a. 10% key persons with key knowledge ~ 240 p.a. retirement, internal mobility, leaving, contract end of external employees, ... keypersons: experts or managers 480 p.a. potential candidates for optimized knowledge transfer: ensure knowledge is kept in organization / prevent loss of important knowledge shorten onboarding time for follower by 30% increase of efficiency within organization Produced by: B. Ackermann Date: March 2009, Slide 18 Umfrageresultate: Risiko Wissensverlust Situations with high potential of knowledge loss, by importance for company * % reason 76 leaving 64 temporary absence 52 disintegration of temp. structures (e.g. project teams) 34 retirement 24 internal job change These results have been confirmed from HR IT as valuable and more or less similar to CS internal research. * Jörg Trojan, 2003, research „ Status quo Wissensverlust und Wissensbewahrung“ , n= 266 enterprises in Germany Produced by: B. Ackermann Date: March 2009, Slide 19 Areas of highest potential for CS The following areas have been located to realize most of the potential for a optimized knowledge transfer job changes, internal employees - retirement - int. job mobility - leaving - illness reduction in induction time for new employee, minimize tacit knowledge loss job changes, external employees - external employee leaving due to max. 2 year contract regulation assure knowledge transfer to internal employees (prevent reverse engineering) offshoring - identification and mapping of knowledge to create reliable base - optimize used methods to assure project success Produced by: B. Ackermann Date: March 2009, Slide 20 Szenarien mit grossem Potential Unterthema (Alle) Thema Mutterschaf tsurlaubsurlaub Anzahl von Nr. (Leer) 35 Wissenssicherung Umstruktuierung System Dokumentation 30 Standortbestimmung Potentieller Abgang Pensionierung 25 Pandemie Plan CH Overload von MA Offshoring 20 Neue Stelle Nahtloser Aufbau CoE Polen Nachfolgeregelung 15 Mutterschaf tsurlaub MA von diesem Fachgebiet schw ierig zu finden MA Abgang 10 Kündigung Krankheit und Pensionierung Konfliktfelder 5 Know How sichern Keine Stellvertetung vorhanden ExA Übergabe 0 ExA Abgang Anderes Nachfolgeregelung Stellvertretung Versicherung cost reporting BCM Kategorie Anstatt 1 Stv nun ganzes Team Anstatt 1 Stv nun 2 Stv Produced by: B. Ackermann Date: March 2009, Slide 21 Scenarios according to employee lifecycle Onboarding Daily work Offboarding - reduce induction time - understand complex working areas - retirement - create job transparency - prepare for longer absences from job - leaving in general - job description vs. reality - minimize loss of staff risk - support change management - external employee leaving due to regulation - create useful and maintainable documentation - create actual job description - build up real deputy - prepare potential leaving - create transparency in offshoring projects Produced by: B. Ackermann Date: March 2009, Slide 22 Knowledge transfer with predecessor present, successor, line manager (team): a base model initialisation precursor line manager successor predecessor knowledge relay transition experts on move moderated methods predecessor and successor line manager and predecessor team and successor Scope: knowledge transfer within context team = moderator benefits identify important knowledge optimize knowledge transfer clarify activities and roles based on Volkswagen, 2007 Produced by: B. Ackermann Date: March 2009, Slide 23 Wissenstransfer: Methodik in der CS Moderated service for persons with key knowledge (internal or external employees) Transfer as much knowledge as needed Shorten induction phase for new employee Increase employee motivation: direct recognition of expertise Init. 1 2 3 identify area with most impact map valuable knowledge transfer a) person to person b) icast transform implicit to explicit knowledge identification identify valuable tacit knowledge identify and archive obsolete knowledge knowledge to be kept, appropriate technique / method of transfer coaching moderation manager or expert replaced by one person several persons / team transfer of implicit knowledge transfer document DMS/CMS support in defining a structure and content lifecycle technical support transformation of knowledge to explicit status Produced by: B. Ackermann Date: March 2009, Slide 24 Deliverable: Phase 1 - Wissenslandkarte example of a knowledge map, created during phase 1 area function/activity person system case Produced by: B. Ackermann Date: March 2009, Slide 25 Deliverable: Phase 2 - icast Example of an icast video created during phase 2 start icast EPLI Ressort Koordination 5' Ausschnitt aus Teil 3 von 6 icasts Sprache: Mundart CH Zusammenarbeit mit Universität St.Gallen, Publikation Produced by: B. Ackermann Date: March 2009, Slide 26 Deliverable: Phase 3 –Transfer Dokument Example of a transfer document created during phase 3 open document Produced by: B. Ackermann Date: March 2009, Slide 27 Praxisbeispiel: Pensionierung Initialisation initialization of knowledge transfer, kickoff, persons attending: Line Manager, Predecessor, Follower, Moderator alignment to strategy: Line Manager, Predecessor, Moderator set targets for follower evaluate potential of methodology adapt methods to persons / circumstances decision on further steps concrete next step Resource estimate for customer: 1h Produced by: B. Ackermann Date: March 2009, Slide 28 Praxisbeispiel: Pensionierung Phase 1- Wissensidentifikation, Wissenslandkarte create knowledge map: Predecessor, Follower, Moderator example for a choice of areas to transfer knowledge: Organisation: - Mission statement (client view, main focus) - Organigram - Functions, Roles and Responsibilities, Primary + Deputy - Work Book: Requests, status, prio - Ressort and Employee data Customer view: expectations Productportfolio - Product responsibles and deputy - Product team, organigram personal network of predecessor Issues --> actual problems (focus areas) Reporting Risks --> potential problems Projektportfolio, Budget Scheduled Meetings - fixed meetings, content, outcome Future mandates Budget over all case based scenarios (daily work, emergency...) Resource estimate for moderation and customer: a) retirement of manager / business leader: 2 x 3h b) retirement of expert / RM: 1 x 3h Produced by: B. Ackermann Date: March 2009, Slide 29 Praxisbeispiel: Pensionierung Phase 2- Wissenstransfer according to complexity: choice of appropriate methods to realize efficient knowledge transfer base for transfer: knowledge map with area, expert, scenario example for a choice of areas to touch (according to decisions in step 1 –map valuable knowledge: - paint whole picture of how to fit in organization - story telling - personal network - predecessors strategy planning - map interfaces - processes (how to read and how they are lived) ... Choice of methods, best fit for persons and situation, scope of knowledge transfer moderated knowledge transfer (customized choice of methods from best practice areas of coaching, moderation, knowledge management) not moderated knowledge transfer Resource estimate for moderation and customer: a) retirement of manager / business leader: 4 x 3h b) retirement of expert / RM: 2 x 3h Produced by: B. Ackermann Date: March 2009, Slide 30 Praxisbeispiel: Pensionierung Phase 3 - Transfer Dokument / Wegleitung learn and implement method of transformation implicit to explicit: decide on depth of documentation, implement lifecycle, define structure Resource estimate for moderation and customer: 1 x 3h day Realization of documentation - focus on granularity depth with most impact on result (do not document too many details) - implement life cycle management (actual documentation) - documentation as possible starting point for next knowledge transfer Resource estimate for customer: depends on complexity and granularity of documentation Produced by: B. Ackermann Date: March 2009, Slide 31 Praxisbeispiel: Pensionierung Überblick Resourcen Resource estimate for retirement of manager / business leader - Phase 1 –knowledge mapping - Phase 2 –knowledge transfer - Phase 3 –transform implicit to explicit 2 x 3h 4 x 3h 1 x 3h Total for business leader 7 x 3h (per role) Resource estimate for retirement of expert / RM - Phase 1 –knowledge mapping - Phase 2 –knowledge transfer - Phase 3 –transform implicit to explicit 1 x 3h 2 x 3h 1 x 3h Total for expert / RM 4 x 3h (per role) Produced by: B. Ackermann Date: March 2009, Slide 32 Moderierter Wissenstransfer steigert die Effizienz von wissensintensiven Prozessen erheblich Business benefit % optimization for knowledge intensive processes save time = save money shorten induction phase of follower support efficient change management process (reorg, job rotation, fluctuation...) prevent, minimize loss of knowledge, optimize knowledge transfer from precursor to follower minimize potential of project failure due to loss of knowledge increase employee motivation: direct recognition of expertise Additional benefit take advantage of precursor's network + 30% +30% +20% +20% +10% +15-20% Produced by: B. Ackermann Date: March 2009, Slide 33 Berechnung Einsparungen, 2008 Total benefit of 2082 PD due to optimized knowledge transfer Produced by: B. Ackermann Date: March 2009, Slide 34 Kontakt Credit Suisse Interesse an weiteren Details? [email protected] Wissenstransfer.ch Weitere Informationen zum Einsatz oder zur effizienten Anpassung in Ihrem Unternehmen? Train the Trainer Kurse? [email protected] www.wissenstransfer.ch Produced by: B. Ackermann Date: March 2009, Slide 35