2012 IMSA GT3 Cup Challenge Deck Overview Nov
Transcription
2012 IMSA GT3 Cup Challenge Deck Overview Nov
IMSA GT3 Cup Challenge by Yokohama The IMSA GT3 Cup Challenge by Yokohama Series Overview IMSA GT3 Cup Challenge by Yokohama Series Overview The GT3 Cup Challenge by Yokohama is part of the IMSA family of premier motorsports events. Entering its seventh season, the series provides racers the opportunity to compete in an ultra competitive environment at renowned circuits across North America in the world’s most successful single-make race car, the Porsche 911 GT3 Cup racer. With car counts regularly exceeding 30 entries, the Championship regularly supports the American Le Mans Series at some of the most prestigious venues in North America. IMSA GT3 Cup Challenge by Yokohama IMSA Structure Celebrating its 43nd season in motorsports, IMSA is the premier sanctioning body for road racing in North America. IMSA is one of the eight member clubs of the Automobile Competition Committee of the United States (ACCUS), which is the FIA sporting association for the United States. As such, IMSA is one of just a few organizations in the U.S. authorized to stage competitions based on the International Sporting Code. Each IMSA series provides a unique form of auto racing action through varying levels of driver and manufacturer competition. IMSA GT3 Cup Challenge by Yokohama The IMSA GT3 Cup Challenge Class Structure The Championship consists of 2 different classes: Platinum Cup Class: 2010-2012 Porsche 911 GT3 Cup Gold Cup Class: 2005 ½ – 2009 Porsche 911 GT3 Cup IMSA GT3 Cup Challenge by Yokohama Competition Profile The IMSA GT3 Cup Challenge by Yokohama offers a defined system for drivers to refine their skills allowing them to graduate to the American Le Mans Series GTC class, and ultimately, to the starting grid on the Circuit de la Sarthe at the legendary 24 Hours of Le Mans. The drivers in the series present a unique mix of aspiring young guns and mature drivers who enjoy the competition that 30+ car fields bring. The mature drivers are typically high wealth individuals who comprise a desirable demographic to sponsors as well. The access to these drivers that sponsorship of the series brings is unique in all of motorsports. IMSA GT3 Cup Challenge by Yokohama 2012 Schedule 1 4 2 5 3 6 2 4 3 March 17 Sebring International Raceway Sebring, Florida April 29 Miller Motorsports Park Salt Lake City, Utah May 12 Mazda Raceway Laguna Seca Monterey, California June 10 Formula One Grand Prix du Canada Montreal, Quebec Canada 8 5 July 21 Mosport International Raceway Bowmanville, Ontario Canada 6 August 18 Road America Elkhart Lake, Wisconsin 7 September / October TBA 8 October 20 Road Atlanta Braselton, Georgia 1 IMSA GT3 Cup Challenge by Yokohama 2011 Season In Review – Record Attendance IMSA GT3 Cup Challenge by Yokohama Series Partners With presenting sponsor Yokohama and technical partner Porsche Motorsport North America, the IMSA GT3 Cup Challenge by Yokohama is an excellent marketing platform to activate brand and individual driver awareness. IMSA GT3 Cup Challenge by Yokohama Partner Media Activation Significant commercial partnership elevates the series name recognition through advertising placements in national publications. IMSA GT3 Cup Challenge by Yokohama Fan Profile High Demographic, High Brand Loyalty • • • • 14.5% have net worth of over $1 Million 11% have household income of more than $200,000 Median household income is $125,000: Highest of any regularly televised sport in N. America including ATP Tennis and PGA Golf 52% tend to purchase goods of Series sponsors as opposed to products of non-sponsors IMSA GT3 Cup Challenge by Yokohama Fan Profile • Median household income is $125,000 • Over half (54.2%) are professionals, managers or technical workers Top Occupations: Technical Professional Managerial Sales 19.7% 18.6% 15.9% 11.4% 2008 Custom Telephone Survey IMSA GT3 Cup Challenge by Yokohama Fan Profile 44% = 25 - 49 • A married male, median age 51 • 44% are age 25 – 49 2008 Custom Telephone Survey IMSA GT3 Cup Challenge by Yokohama For more information please contact: Steven Sewell Director, Development Series 1394 Broadway Avenue Braselton, GA 30517 [email protected] 706.658.2120 ext. 248 IMSA GT3 Cup Challenge by Yokohama Additional Resources IMSA GT3 Cup Challenge by Yokohama Social Media: http://www.imsachallenge.com/ http://www.facebook.com/gt3cupchallenge http://twitter.com/gt3challenge IMSA: http://imsaracing.net Porsche Motorsport North America: http://www.porsche.com/usa/eventsandracing/motorsport/pmnabusinessinformation/contact/ Porsche GT3 Cup 997: http://www.porsche.com/usa/eventsandracing/motorsport/racingcars/911gt3cup-997/ Yokohama Motorsports: http://www.yokohamatire.com/motorsports/