Central Mexico Manufacturing Tour
Transcription
Central Mexico Manufacturing Tour
Central Mexico Manufacturing Tour November 5-7, 2013 HOUSTON Texas FRESNILLO Zacatecas LEON Guanajuato IRAPUATO Guanajuato Entrada’s 3-day, 3-state tour of strategic manufacturing locations QUERÉTARO Queretaro 1WAVE 2WAVE 3WAVE “Near-shore” “Off-shore” “Off-shore” Manufacture as close as possible China manufacturing with a primary emphasis on low-cost ST ND RD vs. “Near-shore” Alternatives to China manufacturing USA USA USA MEXICO (focus on border) CHINA Pros: Proximity, same time zone Cons: Lack of supply base, “burdensome border” Pros: Established supply base, minimal regulation in free trade zones Cons: Increasing costs of labor and freight, appreciating currency CENTRAL MEXICO VIETNAM 2 Open Economy / Free Trade Agreements 44 # of Countries 20 A fundamental issue for choosing off-shore locations is the ease in which a country does business abroad. Mexico has advantageous Free Trade Agreements and transparent export-import procedures. 12 12 Brazil 2 Colombia 2 13 13 Korea 5 India 8 # of FTA’s 15 USA 11 China 10 *Mexico 12 Source: Ministry of Foreign Affairs *Including Economic Partnership with Japan Mexico’s network of 12 major agreements covers 44 countries on four continents. This is a unique opportunity for international commerce and investment because it gives strategic access to a potential market of over one billion consumers which represents close to 60% of the world’s GDP. Mexico’s free trade pacts span 44 countries on four continents 3 Population and human capital / A country of young people Mexico had a registered population of almost 107.5 million inhabitants in 2009, 55% of whom were under 30 years of age. A COUNTRY WITH QUALIFIED LABOR There are over 750,000 engineering and technology students. Close to 90,000 new engineering and technical students graduate each year from Mexican universities. In 2009 the country’s registered Economically Active Population (EAP) was made up of 46.2 million people, which exceeded the number of registered people in 2008 by 800,000 people. The Mexican Higher Education System is made up of 2,539 institutions which offer educational services and, of course, international exchange opportunities. The economically dependent population is forecast to be 46.1% in 2025 – a historical low. It is estimated that in the next three decades, the number of individuals of working age in Mexico will reach 101 million, and that the economically active population will reach 62 million. Higher education in Mexico reaches a total enrollment (school and non-school) of almost 3 million students. MEXICO’S DEMOGRAPHIC BONUS 1950–2050 Number of dependents for every 100 individuals between 15 and 59 years old 140 120 Total 100 80 Children & Youth Demographic Bonus Source: CONAPO 60 40 20 0 1950 Seniors 1960 1970 1980 1990 2000 2010 2020 2030 2040 2050 4 Industrial Strengths A country with experience. Mexico has become a leading destination for global aerospace, automotive, medical device and electronics firms, which use it as a manufacturing platform for the global market due to strengths such as: TRANSFER OF QUALITY METHODOLOGIES According to the “2009 Manufacturing Costs Index” study carried out by the consulting firm AlixPartners, Mexico is the country with the lowest manufacturing costs for industrial components among the main emerging economies (Brazil, China and India). MANUFACTURING – OUTSOURCING (cost index) United States, Brazil, Mexico, India, China SUPPLIER DEVELOPMENT PROGRAMS MANUFACTURING STANDARDS CERTIFICATION 110% 105% 100% BRA USA 95% CHN 90% HUMAN CAPITAL AVAILABILITY OF QUALIFIED LABOR LOW OPERATING COSTS 85% 80% IND 75% MEX 70% * The target market for the analysis is the United States 2005 2006 2007 2008 Source: AlixPartners 5 Promising Future PROSPECTIVE GDP IN 2050 (Billions of 2006 dollars) $70,000 $35,000 $30,000 5th Largest economy in the world $25,000 $20,000 $15,000 $10,000 $5,000 0 China U.S. India Brazil Mexico Russia Indonesia Japan U.K. Germany Source: “The N-11: More than an Acronym,” Goldman & Sachs Global Economics Paper, March 2007 6 Size of the Economy (GDP) (Mexico: $250 billion in 1995) 2012 billion dollars 1 United States- 16.2 6 United Kingdom- 2.4 11 Canada- 1.8 2 China- 8.2 7 Brazil- 2.2 12 Australia- 1.5 3 Japan- 5.9 8 Russia- 2.0 13 Spain- 1.3 4 Germany- 3.4 9 Italy- 2.0 14 Mexico- 1.1 5 France- 2.6 10 India- 1.8 15 South Korea- 1.1 Source: International Monetary Fund, 2012 7 Mexico’s Main Exports 1982 2012 Agriculture Agriculture Manufacturing Manufacturing Oil Oil Source: SE, Banxico 8 Mexico: The high-profit alternative Mexico has a better manufacture costs profile than countries such as China, India and Brazil AVERAGE COST ADVANTAGE / DISADVANTAGE RELATIVE TO THE U.S. (27 input items applied to 12 industries) 16.8% 14.3% 1. Mexico has a business cost advantage of 20.5% average (of 12 industries) relative to the U.S. 0.0% 0.2% 3.6% 7.1% 7.3% 7.9% MANUFACTURING COST INDEX RELATIVE TO THE U.S. MANUFACTURING COST INDEX RELATIVE TO THE U.S. (2005) (2008) 100% 100% 96% Brazil 82% 82% Mexico India Germany Japan Italy Netherlands U.K. Australia -20.5% France -.6% Canada Mexico 2. Advantages in industrial construction, land, rent, labor costs and taxes. U.S.A. Competitiveness findings: 112% 94% 74% China Brazil 75% 80% Mexico India Note: Index includes raw materials, labor, overhead (energy costs, plant and equipment, taxes), freight, duties, inventory, and exchange rates. Source: AlixPartners China 9 Central Mexico – Our Visits DAY 1 DAY 2 DAY 3 ZAC. FRESNILLO HOUSTON ZACATECAS HOBBY - INT. AGENDA AT A GLANCE Day 1: Houston / Querétaro Day 2: Irapuato / Léon Day 3: Zacatecas / Houston GTO. GUANAJUATO SILAO IRAPUATO CELAYA QRO. QUERETARO 10 Querétaro What the State of Querétero can offer you... Thanks to its proximity to Mexico City and major sea ports, Querétaro has developed into an important industrial hub. It sits at the junction of Mexico’s road, rail and telecommunications network, strategically situated along the so-called “NAFTA Highway.” Querétero boasts the first and only university in the country dedicated 100% to aeronautics, while also attracting other manufacturing and service industries, including automotive and electronics. For their expat executives and accompanying families, foreign manufacturers appreciate Querétero’s extensive foreign community and wealth of international schools and cultural centers. Capital: Querétaro Municipalities: 18 Population: 1,935,393 inhabitants % of national population: 1.7 Territorial surface: 11,684 km2 % of surface of the country: 0.6 % share in national GDP: 1.9 Sector with the highest distribution to the state GDP: Manufacturing (25.6%) POPULATION Querétaro’s population accounted for 1.7% of Mexico’s total population in 2012. Concept Querétaro Total (A) National % over National Total (B) A/B Total Population (TP) 1,935,393 115,639,915 1.7% Population under 14 years of age 497,464 29,558,300 1.7% Working Age Population (WAP) 1,437,929 86,081,615 1.7% Economically Inactive Population (EIP) 681,579 35,388,309 1.9% Economically Active Population (EAP) 756,350 50,693,306 1.5% Active population 710,319 48,203,851 1.5% Inactive population 46,03 2,489,455 1.8% Source: INEGI, National Survey of Occupation and Employment, last quarter of 2012 11 Querétaro Primary sector 3% Secondary sector Tertiary sector ECONOMY GDP 2011 The Gross Domestic Product (GDP) of Querétaro exceeded 260 billion pesos in 2011, and contributed 1.9% to Mexico’s national GDP. Tertiary sector, which includes trade and real estate services, contributed 59% of the state´s GDP in 2011. Querétaro Total (A) National % over National Total (B) A/B Total 260,688 13,843,758 1.9% Primary sector 6,523 477,813 1.4% Agriculture, forestry, fishing & hunting 6,523 477,813 1.4% Secondary sector 99,356 5,051,709 2.0% Mining, quarrying, oil & gas extraction 7,790 1,441,490 0.5% EMPLOYMENT Utilities 2,186 170,979 1.3% Querétaro recorded 710,000 workers during 2012, mainly in other services and in the manufacturing industry. In respect to the national level, the state represented 1.4% of the workers in other services and 2.1% in the manufacturing industry. Construction 22,426 928,967 2.4% Manufacturing 66,955 2,510,274 2.7% Tertiary sector 154,808 8,314,236 1.9% Wholesale and retail trade 50,641 2,280,631 2.2% Transportation and warehousing 24,343 960,350 2.5% Information 6,784 397,461 1.7% Finance and insurance 4,398 486,836 0.9% National % over National Total (B) A/B Real estate and rental and leasing 20,788 1,334,523 1.6% Professional, scientific, technical svcs. 6,855 418,295 1.6% Mgmt. of companies and enterprises 72 54,345 0.1% Employees by branch of economic activity 2012 Concept Querétaro Total (A) Total Active Population 710,319 48,203,851 1.5% G&A and waste mgmt. & remediat. svcs. 4,672 326,476 1.4% Agriculture 70,177 6,893,742 1.0% Educational services 12,261 678,252 1.8% Mining, Electricity and Water 4,877 429,329 1.1% Health care and social assistance 7,144 408,696 1.7% Manufacturing 157,134 7,431,599 2.1% Arts, entertainment, and recreation 1,001 50,457 2.0% Construction 71,210 3,517,161 2.0% Accommodation and food services 5,274 304,257 1.7% Commerce 124,048 9,335,904 1.3% Other services (except Public Admin.) 3,922 323,911 1.2% Other Services 282,395 20,278,146 1.4% Public Administration 8,881 591,206 1.5% Non Specified 478 317,970 0.2% Financial intermediation services* -2,228 -301,461 0.7% Source: INEGI, National Survey of Occupation and Employment, last quarter of 2012 Source: INEGI | Facts: Millions of pesos | *Indirectly Measured 12 Querétaro Industrial Map San Luis Potosí 132 mi San Miguel de Allende 42 mi Industrial Park Areas 1. Parque Industrial Querétaro Hotel Fiesta Americana Querétaro H Industrial Park Areas 1 1. Parque Industrial Querétaro Hatch Stamping - www.hatchstamping.com/ Hotel Aerospace Park 3. Querétaro Fiesta Americana 4. AeroTeck Industital Park 5. FINSA Querétaro Park Elica Aira Nuovo - www.elica.com Querétaro 6. Parque Tecnológico Innovación Valeo Sylvania - www.valeosylvania.com/ San Luis Potosí 132 mi 57 Rymsa S.A. de C.V. - www.rymsa.net/ 2. Parque Industrial Marques 1 Hatch Stamping - www.hatchstamping.com/ 57D 500 3. Querétaro Aerospace Park 57 4. AeroTeck Industital Park 5. FINSA Querétaro Park 6. Parque Tecnológico Innovación N 0 Rymsa S.A. de C.V. - www.rymsa.net/ 57D 500 57 5 45 0 200 200 45 N 0 10 15mi 4 N 6 2 5 4 8 10 100 57 45 15mi Mexico City - Terminal 2 132 mi 3 57 45 5 Celaya 33mi 5 3 57 45 45D Celaya 33mi 45D 200 200 H H Historic Downtown Area 2. Parque Industrial Marques 111 111 H Elica Aira Nuovo - www.elica.com Valeo Sylvania - www.valeosylvania.com/ Historic Downtown Area Querétaro Intercontintal Airport 57 San Miguel de Allende 42 mi Querétaro Intercontintal Airport 6 2 8 100 57 45 Mexico City - Terminal 2 132 mi 5 10 15mi 13 Guanajuato What the State of Guanajuato can offer you... Guanajuato is hands down one of the fastest growing manufacturing centers in Mexico. In close proximity to “the golden triangle” (Mexico City-Guadalajara-Monterrey) where 60 percent of Mexico’s population lives, Guanajuato has the largest workforce in the region, with 30,000 engineers alone. The state features 70 percent of Mexico’s international trade and 70 percent of the country’s automotive industry. Additionally, Guanajuato is a powerful logistics center thanks to its excellent roads, railroads and international airport. This transport network ensures direct connections to the U.S., the Pacific Ocean and the Gulf. Capital: Guanajuato Municipalities: 46 Population: 5,672,299 inhabitants % of national population: 4.9 Territorial surface: 30,608 km2 % of surface of the country: 1.6 % share in national GDP: 3.9 Sector with the highest distribution to the state GDP: Manufacturing (30.2%) POPULATION Guanajuato’s population accounted for 4.9% of Mexico’s total population in 2012. Concept Guanajuato National % over National Total (A) Total (B) A/B Total Population (TP) 5,672,299 115,639,915 4.9% Population under 14 years of age 1,474,977 29,558,300 5.0% Working Age Population (WAP) 4,197,322 86,081,615 4.9% Economically Inactive Population (EIP) 1,716,080 35,388,309 4.8% Economically Active Population (EAP) 2,481,242 50,693,306 4.9% Active population 2,341,687 48,203,851 4.9% 139,555 2,489,455 5.6% Inactive population Source: INEGI, National Survey of Occupation and Employment, last quarter of 2012 14 Guanajuato Primary sector 5% Secondary sector Tertiary sector ECONOMY GDP 2011 The Gross Domestic Product (GDP) of Guanajuato exceeded 537 billion pesos in 2011, contributing 3.9% of national GDP. Tertiary sector, which includes trade and real estate services, contributed 57% of the state´s GDP in 2011. Guanajuato National % over National Total (A) Total (B) A/B Total 537,704 13,843,758 3.9% Primary sector 25,647 477,813 5.4% Agriculture, forestry, fishing & hunting 25,647 477,813 5.4% Secondary sector 203,173 5,051,709 4.0% Mining, quarrying, oil & gas extraction 1,983 1,441,490 0.1% EMPLOYMENT Utilities 4,560 170,979 2.7% Guanajuato recorded 2.3 million workers during 2012, mainly in other services and the manufacturing industry. With respect to the national level, the state represented 4.1% of the workers in other services and 7.2% in manufacturing. Construction 34,217 928,967 3.7% Manufacturing 162,413 2,510,274 6.5% Tertiary sector 308,884 8,314,236 3.7% Wholesale and retail trade 87,379 2,280,631 3.8% Transportation and warehousing 42,208 960,350 4.4% Information 9,099 397,461 2.3% Finance and insurance 9,981 486,836 2.1% Real estate and rental and leasing 52,095 1,334,523 3.9% Professional, scientific, technical svcs. 23,984 418,295 5.7% Mgmt. of companies and enterprises 51 54,345 0.1% Employees by branch of economic activity 2012 Concept Guanajuato National % over National Total (A) Total (B) A/B Total Active Population 2,341,687 48,203,851 4.9% G&A and waste mgmt. & remediat. svcs. 6,996 326,476 2.1% Agriculture 247,697 6,893,742 3.6% Educational services 22,432 678,252 3.3% Mining, Electricity and Water 15,650 429,329 3.6% Health care and social assistance 15,381 408,696 3.8% Manufacturing 534,060 7,431,599 7.2% Arts, entertainment, and recreation 8,030 50,457 15.9% Construction 165,719 3,517,161 4.7% Accommodation and food services 9,576 304,257 3.1% Commerce 529,299 9,335,904 5.7% Other services (except Public Admin.) 10,447 323,911 3.2% Other Services 840,981 20,278,146 4.1% Public Administration 17,235 591,206 2.9% Non Specified 8,281 317,970 2.6% Financial intermediation services* -6,012 -301,461 2.0% Source: INEGI, National Survey of Occupation and Employment, last quarter of 2012 Source: INEGI | Facts: Millions of pesos | *Indirectly Measured 15 Guanajuato Visits Guanajuato Toll to GM Plant Instituto Politécnico Nacional - Main Campus 3, 4, 5 Leon Guanajuato International Airport 110 Industrial Park Areas 1. Parque Industrial Amistad Bajio 2. Parque Castro del Rio 3. Guanajuato Inland Port 4. Parque Santa Fe I and II 5. Instituto Politécnico Nacional 6. Los Colinas Industrial Park 6 Summit Polymers - www.summitpolymers.com 45D Guanajuato Toll to GM Plant Instituto Politécnico Nacional - Main Campus 3, 4, 5 Leon Instituto Politécnico Nacional - GM campus Silao Guanajuato International Airport 110 6 Summit Polymers - www.summitpolymers.com Silao to Irapuato 24 mi 2 45D Instituto Politécnico Nacional - GM campus Silao Industrial Park Areas 1. Parque Industrial Amistad Bajio 2. Parque Castro del Rio GETRAG - www.getrag.com BOS Automotive Products - www.bos.de/ 3. Guanajuato Inland Port 45D 4. Parque Santa Fe I and II 5. Instituto Politécnico Nacional 6. Los Colinas Industrial Park Irapuato Irapuato to Celaya 40 mi Silao to Irapuato 24 mi N 2 45D GETRAG - www.getrag.com BOS Automotive Products - www.bos.de/ 0 5 10 1 Salamanca 45D Querétaro Toll 32 mi Celaya 15mi 45 45 Querétaro Free Irapuato Irapuato to Celaya 40 mi N 1 Salamanca N 0 5 10 10 15mi 15mi 45D Querétaro Toll 32 mi Celaya 45 45 Querétaro Free 16 Zacatecas What the State of Zacatecas can offer you... Zacatecas is at the heart of Mexico’s fast-growing manufacturing industry, serving automotive, aerospace, electronics, recreational manufacturing and medical devices clusters. The state’s highly costcompetitive and stable workforce, mild weather and abundant natural resources offer a favorable environment for businesses, and in particular for small and midsize manufacturers. Burdened labor costs are typically 50% less than those found in traditional manufacturing areas. Capital: Zacatecas Municipalities: 58 Population: 1,517,348 inhabitants % of national population: 1.3 Territorial surface: 75,539 km2 % of surface of the country: 3.9 % share in national GDP: 1.0 Sector with the highest distribution to the state GDP: Mining (29.2%) POPULATION Zacatecas’s population accounted for 1.3% of Mexico’s total population in 2012. National % over National Total (B) A/B Concept Zacatecas Total (A) Total Population (TP) 1,517,348 115,639,915 1.3% Population under 14 years of age 415,485 29,558,300 1.4% Working Age Population (WAP) 1,101,863 86,081,615 1.3% Economically Inactive Population (EIP) 491,293 35,388,309 1.4% Economically Active Population (EAP) 610,570 50,693,306 1.2% Active population 577,455 48,203,851 1.2% Inactive population 33,115 2,489,455 1.3% Source: INEGI, National Survey of Occupation and Employment, last quarter of 2012 17 Zacatecas Primary sector 7% Secondary sector Tertiary sector ECONOMY GDP 2011 The Gross Domestic Product (GDP) of Zacatecas exceeded 134 billion pesos in 2011, and contributed 1.0% to Mexico’s national GDP. Tertiary sector, which includes trade and real estate services, contributed 46% of the state´s GDP in 2011. Zacatecas Total (A) National % over National Total (B) A/B Total 134,794 13,843,758 1.0% Primary sector 9,571 477,813 2.0% Agriculture, forestry, fishing & hunting 9,571 477,813 2.0% Secondary sector 63,346 5,051,709 1.3% Mining, quarrying, oil & gas extraction 39,342 1,441,490 2.7% EMPLOYMENT Utilities 463 1 170,979 0.3% Zacatecas recorded 577,000 workers during 2012, mainly in other services and in the agricultural activities. In respect to the national level, the state represented 1.0% of the workers in other services and 2.4% in the agricultural activites. Construction 9,732 928,967 1.0% Manufacturing 13,809 2,510,274 0.6% Tertiary sector 61,877 8,314,236 0.7% Wholesale and retail trade 16,433 2,280,631 0.7% Transportation and warehousing 4,100 9 960,350 0.4% Information 1,803 397,461 0.5% Finance and insurance 1,289 486,836 0.3% National % over National Total (B) A/B Real estate and rental and leasing 13,207 1,334,523 1.0% Professional, scientific, technical svcs. 1,025 418,295 0.2% Mgmt. of companies and enterprises 7 54,345 0.0% Employees by branch of economic activity 2012 Concept Zacatecas Total (A) Total Active Population 577,455 48,203,851 1.2% G&A and waste mgmt. & remediat. svcs. 1,399 326,476 0.4% Agriculture 164,482 6,893,742 2.4% Educational services 8,149 678,252 1.2% Mining, Electricity and Water 10,464 429,329 2.4% Health care and social assistance 3,846 408,696 0.9% Manufacturing 52,316 7,431,599 0.7% Arts, entertainment, and recreation 284 50,457 0.6% Construction 34,958 3,517,161 1.0% Accommodation and food services 2,143 304,257 0.7% Commerce 104,295 9,335,904 1.1% Other services (except Public Admin.) 1,655 323,911 0.5% Other Services 207,861 20,278,146 1.0% Public Administration 7,164 5 591,206 1.2% Non Specified 3,079 317,970 1.0% Financial intermediation services* -628 -301,461 0.2% Source: INEGI, National Survey of Occupation and Employment, last quarter of 2012 Source: INEGI | Facts: Millions of pesos | *Indirectly Measured 18 Durango Zacatecas Industrial Map 1&2 Zacatecas - Calera International Airport Pacific Insight - www.pacificinsight.com/ IEC Holden - www.iecholden.com/index.php Axiom North America - www.axiomna.com/ Industrial Park Areas 1. Parque Industrial Entrada Group 2. Universidad Politécnica de Zacatecas-Fresnillo 3. Parque Industrial Zacatecas 45D Zacatecas to Fresnillo 38 mi Fresnillo Durango 1&2 Zacatecas - Calera International Airport Pacific Insight - www.pacificinsight.com/ IEC Holden - www.iecholden.com/index.php Axiom North America - www.axiomna.com/ Industrial Park Areas 45 1. Parque Industrial Entrada Group 2. Universidad Politécnica de Saltillo & Monterrey 24 mi Zacatecas-Fresnillo 3. Parque Industrial Zacatecas 45D Zacatecas to Fresnillo 38 mi Fresnillo H H Calera World Heritage site UNESCO UNESCO World Heritage site Hotels Emporio Hotel Zacatecas 54D Zacatecas to Calera 17 mi Hotels Johnson Electric - www.johnsonelectric.com Emporio Hotel Zacatecas 2 45 Triumph Group - www.triumphgroup.com/ 45D Saltillo & Monterrey 24 mi N H 54D Calera 0 Zacatecas to Calera 17 mi 2 Zacatecas 5 10 49 Guadalupe 15mi 45 45D San Luis Potosí 118 mi Aguascalientes 72 mi Johnson Electric - www.johnsonelectric.com Triumph Group - www.triumphgroup.com/ 45D N H Zacatecas N 0 0 5 5 10 10 15mi 15mi 49 Guadalupe 45 45D San Luis Potosí 118 mi Aguascalientes 72 mi 19 Tour Hosts Paul M. Karon Principal, President Paul is an entrepreneur with 20 years of experience in manufacturing in Mexico both as an owner and management executive in the maquila industry. Before founding the Entrada Group in 2002, he was the US shareholder and CEO of one of the largest shelter companies in the country. Before he chose Zacatecas as the site of Entrada’s first manufacturing park, Paul spent one year looking at and evaluating a myriad of sites in central and northern Mexico that could make a real difference to its future clients competitiveness as Mexico manufacturers. In 2003, Entrada forged a strategic relationship with Gilbarco-Veeder-Root, a Danaher company and has continued to experience steady growth. Today, with the support of its clients and the municipal and state governments, Entrada has grown to be a major employer in the Zacatecas community. Paul is bilingual and bicultural, a member of the Arizona Bar Association and a founding board member of the National Law Center for Inter-American trade. Douglas L. Donahue Principal, Vice President of Business Development Possessing true global expertise, Doug brings extraordinary leadership and insight to the forefront. He provides Entrada Group and its client’s with critical offshore manufacturing expertise for their transition to Mexico manufacturing. Prior to joining the Entrada Group, Doug lived and worked in Mexico City for 11 years, most recently as director of Ohio’s Mexico Trade Office. During his four-year tenure, Doug assisted over 250 Ohio manufacturers with their entrance into the Mexican market, as well as with their development of a Mexican supplier base. Before his work in Ohio, Doug was responsible for start-up and management of the Mexican subsidiary of Test-Rite International, a publicly listed Taiwanese trading company. His work included development of supply sources and negotiation of supply contracts with manufacturers throughout Asia, including China and India. Doug has a Master’s degree in International Development from The American University in Washington, D.C. He has served on the Board of Directors of the American Chamber of Commerce in Mexico and was an active participant on their NAFTA Implementation Committee. Doug served as President of the Association of American States in Mexico. 20 Sal Martínez Director of Operations With more than twenty years experience in providing strategy, planning and operations management for international manufacturing companies located in both the US and Mexico, Sal Martínez brings an enormous wealth of knowledge and understanding about manufacturing issues. Sal was most recently a Senior Lean Consultant with Incito Consulting, charged with delivering and deploying rapid, measurable and sustainable lean solutions in manufacturing, logistics and transactional operations across a range of industries. Prior, Sal served as Director of Operations for office products manufacturer Esselte Corporation in Tijuana, Mexico and Vice President & General Manager of Mitsubishi Digital Electronics America, Inc, where he had P&L responsibility and managed logistics, materials, purchasing, manufacturing, engineering, quality, human resources and budget control. Earlier career achievements include roles as General Manager of QTRON, Inc, an electronics contract manufacturer, Manufacturing Operations Manager of Allied-Signal Aerospace Corp, and Quality Assurance Manager of Cincinnati Electronics Corp. John Paul McDaris Entrada Project Manager, Central Mexico John Paul is responsible for the project management, development and implementation of Entrada’s Bajio-region service, which is dedicated to manufacturers interested in establishing operations in central Mexico. In addition, John Paul assists the architectural design, documentation and construction management needs of Entrada’s clients in Central Mexico. He has been living, teaching and working in Mexico for the past three years, and holds BA and Master’s Degrees in Architecture. Cecilia Vía Business Development Manager Cecilia manages and executes Entrada’s marketing and business development programs and initiatives. She has nearly two decades of experience in US/Mexico commercial development, including working one-on-one with more than 250 US companies ensuring their success in the Mexican market. She was Director of the Mexico Trade Office for the state of New York for over a decade. Cecilia holds a bachelor’s degree in Industrial Design from Universidad Iberoamericana in Mexico City. 21