direct access to the perfect demographic

direct access to the perfect demographic
over 300 wines, cooking demonstrations by area
chefs & live music performed daily.
MEDIA PLAN – 2013 SCHEDULE
Media partners of the Naperville
INTERNET
Wine Festival will assist in
•N
aperville Wine Festival:
communicating festival details to our
presented by
target audience. Sponsors will see
benefits from our comprehensive
I N V E S T M E N T S
at
marketing effort that will leverage their
august 23-24, 2013
brands across multiple media. Media
friday, 4:00pm to 10:00pm
partners have included:
LOCATION
CityGate Centre
multiple e-mails to a qualified
list of 30,000 names
PUBLIC RELATIONS CAMPAIGN
Press releases distributed to print,
Naperville Magazine
broadcast, food & wine, travel & online
$29 in advance, $35 at the gate
media outlets. Content contributions
EXPECTED ATTENDANCE
RADIO
8,000-9,000
WGN(720 AM)
WXRT (93.1 FM)
WLS (890 AM)
WLIT (93.9 FM)
WNUA (95.5 FM)
WZZN (94.7 FM)
WBBM (780 AM)
WTMX (101.9 FM)
WJMK (104.3 FM)
LV (100.3 FM)
CHARITY
Naperville Area Humane Society
Years Old
Male
Black
•D
aily Herald: dailyherald.com
Chicago Tribune
Sun-Times
TICKETS
45-54
•C
hicago Tribune: chicagotribune.com
PRINT
Naperville Sun
Naperville, IL 60563
Other
Asian
Hispanic
Bureau: visitnaperville.com
Daily Herald
2155 City Gate Lane,
55+
•N
aperville Convention and Visitors
• inPLAY EVENTS will send
saturday, 3:00pm to 9:00pm
Years Old
napervillewinefestival.com
<
$34,000
$34,000
$49,000
$50,000
$75,000
High
School
Some
College
Post
Grad
Degree
on social media platforms, Facebook &
Twitter.
HY Connect has been contracted to
create an extensive public relations
campaign.
TELEVISION
ABC, CBS, NBC, Comcast and FOX
35-44
Years Old
25-34
Years
Old
AGE
Female
GENDER
White
$75,000
+
College
Grad
ETHNICITY INCOME EDUCATION
wine festival demographics
www.inplayevents.com
ENTERTAINMENT STAGE
SPONSORSHIP
HOSPITALITY SPONSORSHIP
OFFICIAL SPONSORSHIP
INVESTMENT: $7,500 for 2 days
INVESTMENT: $6,000
INVESTMENT: $10,000
or $5,500 for 1 day
• Focal point of the festival
• Partner name or logo included in all
• Exclusivity in product category
• Entitlement of Stage including signage
exclusivity (i.e. signage identifying stage as
Partner Entertainment Stage)
•P
artner name or logo included in all
advertising and on sponsor page of
the Festival program
•P
artner name or logo included in
press releases, collateral materials and
social media conversations
• Five (5) 3’x5’ banners displayed
print advertising
• Partner recognition on sponsor page
of the Festival program
•P
artner name or logo included in
press releases & collateral materials.
•F
ive (5) 3’x5’ banners displayed
throughout Festival grounds (Partner to
supply banners)
• One (1) 10’x10’ tent/display space to
activate on-site marketing programs
•O
ne hundred fifty (150) entry passes
throughout Festival grounds (Partner to
to the Festival and your private
supply banners)
hospitality area (75 per day)
• One (1) 10’x10’ tent/display space to
activate on-site marketing programs
•O
ne hundred (100) entry passes to
the Festival
•O
pportunity to conduct two (2)
of the Festival program
•P
artner name or logo included in
press releases, collateral materials and
social media conversations
• Partner name or logo with hotlink
included on Festival website
•T
hree (3) 3’x5’ banners displayed on
Festival grounds (Partner to supply
banners)
• One (1) 10’x10’ tent/display space to
activate on-site marketing programs
• Fifty (50) entry passes to the Festival
entertain partner’s clients (catering and
beverage expense additional)
• Festival will provide a private tented
environment with a patio surrounded
by white picket fence. Interior to include
stage (topic/subject to be mutually agreed upon
lighting, buffet, bar, tables and chairs
•P
artner logo with hotlink included on
• Partner recognition on sponsor page
•P
rivate hospitality area reserved to
presentations/demonstrations on the
by Partner and Festival producers)
• Exclusivity in product category
• Partner logo with hotlink included on
Festival website
Festival website
EXHIBITOR/VENDOR
OPPORTUNITIES
WINE VENDORS
The Festival offers wineries, restaurants,
• Opportunity to sample wine
distributors and retailers opportunities to
promote products through sampling and
sales at the Festival.
Exhibitors/vendors
FEE: $450
(maximum of 6 wines per booth)
• Opportunity to sell your wine on-site
through Peterson Spirit & Fine Wines
and to distribute company literature and
promotional items
will receive:
RESTAURANT VENDORS
• One (1) 10’x10’ tented display space
FEE: $500
• One (1) 8’ skirted table
• Opportunity to sell your food products &
• Two (2) chairs
• Ten (10) entry passes to the Festival
• Four (4) staff badges
• Booth sign with vendor name
•L
isting in Festival program distributed to
all attendees
•P
ower and lighting included
RETAIN ALL PROFITS
• Opportunity to perform a cooking
demonstration on the Entertainment Stage.
EXPO BOOTH VENDORS
FEE: $850
Opportunity to sell your products and
distribute company literature, coupons
CONTACT
scott janess
[email protected]
847-382-3270
and promotional items
www.inplayevents.com