half the fat.

2
New!
half the fat.
twice the menu appeal.
By switching to Hellmann’s® ½ the Fat mayonnaise-type dressing,
you’ll get the Hellmann’s® flavour your customers love, plus
big nutrition advantages1
The great Hellmann’s® taste you love
50% less fat and 50% fewer calories1; low in cholesterol
Starts with Canadian-sourced ingredients including free-run
eggs from Canadian farmers
Simplified recipe supports Hellmann’s® commitment
to real ingredients
Canadians Want
Real Food!
Research shows:
2
89%
of Canadians prefer
to support the real food
system in Canada
92%
of Canadians prefer
products made with real,
natural ingredients
89%
Chicken Salad Sandwich
by Chef Chuck Hughes

of Canadians prefer
products from companies
who support real food
Hellmann’s® Real Food Study 2010
conducted by Ipsos Canadian Online Omnibus
1
Hellmann’s® ½ the Fat mayonnaise-type dressing contains ½ the fat and calories of Hellmann’s® Real Mayonnaise.
.com
2
Contains a small amount of EDTA to protect quality.
Outstanding flavour with
operational advantages:
Resists weeping in high-moisture bound salads
SAUCE STYLE
Double-whipped emulsion delivers a rich taste
and texture using less oil than Real Mayonnaise
Delivers Hellmann’s® taste and performance
Calories / Calories 40
Fat / Lipides 4 g
6%
Saturated / saturés 0.3 g
2%
Polyunsaturated / polyinsaturés 1 g
Omega-6 / oméga-6 0.7 g
Omega-3 / oméga-3 0.3 g
Monounsaturated / monoinsaturés 2 g
Cholesterol / Cholestérol 5 mg 2%
Sodium / Sodium 135 mg
6%
Carbohydrate / Glucides 1 g
1%
Protein / Protéines 0 g
Not a significant source of trans fat, fibre, sugars,
vitamin A, vitamin C, calcium or iron.
Ne constitue pas une source importante de
matières grasses saturées ou trans, de fibres, de
sucre, de vitamines A ou C, de calcium ni de fer.
water, canola oil, modified corn & potato starch,
liquid whole egg, sugar, salt, vinegar,
concentrated lemon juice, sorbic acid, spices
(contains mustard), colour, natural flavour,
calcium disodium EDTA, sugar
Hellmann’s® is a brand your customers trust
Now available in convenient
single-serve portion packs!
Portion-control packs are the
clear choice for how consumers
prefer their mayonnaise served
at QSR restaurants.3
The ½ the Fat
difference...
Examples of improved nutrition facts when
switching to Hellmann’s® ½ the Fat mayonnaisetype dressing from traditional mayonnaise.
Front-of-house Hellmann’s® branding pays off. The proof is in the research:
Drives Traffic: 53% of Canadian consumers say that offering Hellmann’s®
Mayonnaise will increase the likelihood that they will visit an establishment.3
Drives Consumer Satisfaction: 73% of Canadian consumers think their
favourite item would taste better if made with Hellmann’s® Mayonnaise.3
Drives Profitability: 40¢ is the average price increase an operator
can command featuring Hellmann’s® Mayonnaise.3
Gourmet Egg Salad Sandwich
by Chef Chuck Hughes

Grilled Chicken Sandwich
with mayonnaise
43%13%
less fat
fewer calories
Egg Salad Sandwich
40%24%
less fat
fewer calories
Coleslaw
63%50%
less fat
fewer calories
Hellmann’s® ½ the Fat
2/4 L
10063350062033
Hellmann’s® ½ the Fat
Bib 1/20 L
10063350062071
Hellmann’s® ½ the Fat
Pail 1/20 L
10063350062040
Hellmann’s® ½ the Fat
PC 204 7/16 oz.
10063350123109
Hellmann’s® ½ the Fat
Pouch 4/2 L
10063350061081
Find product information and enticing recipes using
Hellmann’s® ½ the Fat mayonnaise-type dressing at:
unileverfoodsolutions.ca/halfthefat
3
NPD Hellmann’s® Brand Study 2009.
©2011 Unilever Food Solutions. Trade-mark owned or used under licence by Unilever Food Solutions, Toronto, Ontario, M4W 3R2. 33223 4/11