Polska Belgia FINAL_ANG_20090112

Transcription

Qualifying match for the Rugby World Cup
Poland – Belgium
Co-operation offer
Warsaw, 30 May 2009
Agenda
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About rugby
The match
Event
What next?
Sponsorship offer
About us
Contact
Warszawskie Towarzystwo Rugby Barbarians
www.polskabelgia.pl
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About rugby
www.polskabelgia.pl
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About rugby
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Rugby is one of the most popular
sports on the planet, and is always at
the top in terms of spectators and
players.
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The TV transmission from the World
Cup in France was viewed by a record
number of 4bn viewers worldwide, this
can only be compared with the
Football world cup and the Olympics.
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Rugby is a sport that is different, with
a specific and fascinating aura. Rugby
was created in the nineteenth century
and till this day is perceived as a sport
for the elites.
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In the last two years the perception of
rugby has grown, even in Poland. It is
regularly presented on Eurosport,
Polsat Sport, Canal Plus, SportKlub.
www.polskabelgia.pl
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About rugby
rugby
rugby
rugby
rugby
is
is
is
is
a sport that develops character
a noble sport for everyone
entertaining for families
not only a sport, but also a lifestyle
Rugby is an entertaining sport in which the
players are lead by fair play rules; it is
popular; attractive for marketing
purposes; it doesn’t need much in terms
of facilities and equipment.
www.polskabelgia.pl
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The match
www.polskabelgia.pl
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The match
• The match Poland – Belgium:
May 30th 2009, Warsaw
• The Poland – Belgium game will be
the biggest sports event of a Polish
national team in Warsaw in the first
half of 2009
• No other event will be promoted and
broadcasted by local and national
media in such a way as this event
www.polskabelgia.pl
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The match
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The game will be played at Polonia
Warszawa stadium, ul. Konwiktorska 6
The stadium is one of the most modern
stadiums in the country
The stadium capacity is 6000 seats
It is fully roofed
It has a comfortable stand for VIP’s
It has appropriate facilities for
surrounding events of the match
www.polskabelgia.pl
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www.polskabelgia.pl
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The match
The patrons of the match are expected to be as follows:
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Marshal of the Polish Sejm Bronisław Komorowski
President of Warsaw Hanna Gronkiewicz - Waltz
Marshal of the Mazowsze parliament Adam Struzik
President of the Polish Olympic Committee Piotr Nurowski
Ambassador of Belgium Jan Luykx
Ambassador of New Zealand
Ambassador of Great Britain
Ambassador of France
Polish Ministry of Sport and Tourism
www.polskabelgia.pl
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Event
www.polskabelgia.pl
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Event
• The game and its sport rivalry are not the only attractions
of the day
• There will be many attractions prepared at the stadium for
the fans, that will guarantee fans coming from outside
Warsaw …
• Our aim is…
www.polskabelgia.pl
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Unique
Atmosphere
www.polskabelgia.pl
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Event
before game
Before the game there will be intensive
communication with the media such as:
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The weekend before the match there will be an open
training session of the Polish national team at the Pola
Mokotowskie (in a form of a picnic)
A teaser in the form of a rugby ball, will be sent out to
journalists and VIP’s, saying „Poland in the Rugby World
Cup, New Zealand 2011, watch the qualifier PolandBelgium at the Polonia Stadium”
An organised press conference with coaches from both
teams, sponsors and celebrities (on a floodlit pitch of the
stadium)
A rugby knowledge FAQ supplement will appear in one
of our press patrons newspapers, also press info about
the event will be sent out
Outdoor campaign
www.polskabelgia.pl
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Event
before the game
We will communicate with the fans by:
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Open training session at the Pola Mokotowskie with the Polish Rugby team,
invite residents of Warsaw to join in
A tent that will have information about rugby clubs were you can train will be
open during this training
A multimedia platform advertising the match placed on a IVECO truck will
drive around the most important parts of the city
Handing out pamphlets informing about the match in certain places of the
city and in chosen pubs/clubs
Handing out a few thousand rugby balls that will be an open invitation to the
game
Advertising campaign in shopping centre’s and fast food chains (Coffee
Heaven, KFC)
www.polskabelgia.pl
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Event
Media patrons
The Poland – Belgium game besides
communicating with all media,
cooperates with four media
partners that guarantee permanent
updates on the event on TV, press
or internet
• Polsat
• Polska The Times
• Radio RMF FM
• Wirtualna Polska
www.polskabelgia.pl
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Event
Media patrons
Polsat
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Cooperation begins in May (TV spots
announcing the game)
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Live coverage and replays of the game
(Polsat Sport)
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Highlights of the event on TV4
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Reports from the event will appear on all
info services of the Polsat group
www.polskabelgia.pl
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Media Partners
Polska The Times
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National campaign informing about
the event
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Report from the event
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Organising competitions
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Special guest: Jeremy Clarkson
www.polskabelgia.pl
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Event
Media patrons
Radio RMF FM
Wirtualna Polska
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Advertising campaign according to
a described media plan
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Banner campaign that will use
standard and non-standard
advertising methods
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Reports from the event
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Journalist-broadcasting activities
Journalist support from the web
service sport.wp.pl
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Organising competitions
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Putting up links, photos and boxes
on the main page of the domain
sport.wp.pl
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Presence of a journalist who will
report from the event
www.polskabelgia.pl
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publicity
www.polskabelgia.pl
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Event
match day
Activities before the game:
• Mini concert
• Show for kids
• Medieval tournament
• Belgian Day, organised together with the
Belgian Embassy. The special guest will be
Włodzimierz Lubański (ex-Polish football star)
who lives in Belgium
www.polskabelgia.pl
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Event
Match day
Theme tents:
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Exhibition – Polish and world rugby – history and presence
Rugby knowledge competition
Virtual rugby – a few stands with rugby video games
Meetings with Polish rugby stars – discussion panels,
autograph sessions, photos
• Fan shop with gadgets and rugby gear
• Sponsors tents
• Catering tents
www.polskabelgia.pl
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Event
after the game
• After the match there will
be a concert of a Polish
music star*
*Currently we are negotiating with Kayah
and Kult
www.polskabelgia.pl
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Event
after the game
The finale of the event will be a special banquet :
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A party that has a lifestyle and media attractive
character, that will allow itself to live on the mouths of
the press
A Banquet in a top hotel in Warsaw
Invited guests – players, representatives of the city,
politicians, VIPs, Media, Celebrities, Diplomatic Core and
Sponsors (In total 200 - 300 people)
www.polskabelgia.pl
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What next ?
www.polskabelgia.pl
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What next ?
We promote rugby
• The Poland – Belgium match is the perfect
opportunity to officially begin the ambitious project to
promote rugby in Poland
– „Rivals on field, friends for life” – a programme run
for a decade promoting and developing rugby
– „Join the All Blacks, Poland in New Zealand 2011”
is the first part of the programme
– The Programme plans to create youth rugby teams all
around Poland and organise tournaments for them
–The prize for the best teams will be a trip to see the
World Cup in New Zealand 2011
www.polskabelgia.pl
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What next ?
Expected results
• Building a positive image about rugby in Poland,
showing it as a healthy sport in which there is a
sports rivalry taking place on the field, presenting a
sport popular around the world that can be played
by anyone regardless of age or sex
• Promoting rugby amongst potential fans and
players in Poland
• Announcing Poland participation in the Rugby
World Cup 2011 in New Zealand
• Encourage Poles to support the national team
• Lobbying for the Polish rugby team to play the
opening game of the National Stadium in
Warsaw in 2011
www.polskabelgia.pl
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What next ?
Our target market
We are targeting our activities
towards many people:
• rugby fans
• people who could potentially play
rugby: children, teens and all running an
active lifestyle
• local governments
• NGO’s
www.polskabelgia.pl
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What next ?
Who is with us ?
• The programme will be run together with the cooperation of the
Polish RFU, the Ministry of Sport and local bodies
• Some celebrities have shown support an eagerness to help us in
our project:
Mariusz Pudzianowski, Włodzimierz Lubański, Tomasz Putra,
Mariusz Czerkawski, Ryszard „Peja” Andrzejewski, Krzysztof
Materna, Sylwester Latkowski
www.polskabelgia.pl
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What next ?
The program is a further step.
We still have
Poland – Belgium
www.polskabelgia.pl
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Sponsorship offer
www.polskabelgia.pl
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Sponsorship offer
• During the Poland – Belgium match and
related events we offer four types of
sponsorship packages:
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General Sponsor
Main Sponsor
Honorary Sponsor
Partner
• We offer in each package a broad set of
benefits in ATL, BTL, outdoor, PR and
hospitality
www.polskabelgia.pl
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Sponsorship offer
general sponsor
As part of the deal the GENERAL SPONSOR will receive the following
benefits
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Possibility to expose company logo during the event (middle of the pitch and try zones, corner
flags, post protectors)
Company logo on the home and away teams shirts
hot-air advertising balloons
Possibility to expose logo at all events connected with the match (to discuss)
Logo on the flags of the Husarz horse troop that will ride before the kick-off
Advertisement on TV, press, radio, internet and outdoor (billboards)
Promotional materials/BTL: logos on all promotional materials (invitations, tickets, lanyards, ID
cards etc.)
The right for a company representative to take active part in official functions (opening ceremnony,
award ceremony etc.)
The possibility to run your own marketing campaign during the event
A promotional stand in the commercial zone fanzone
The right to use the hospitality program, in which the SPONSOR get: a set number of individual
invitations to the VIP sector and to the VIP tent, and also a set number of double invitations to the
banquet
Presents/gadgets
www.polskabelgia.pl
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200 000 zł
Sponsorship offer
main sponsor
As part of the deal the MAIN SPONSOR shall receive following benefits:
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The possibility to present company logo during the event (pitchside, try zone)
Advertising hot air balloons
Advertising in the TV, press, radio, Internet and outdoor (Billboards)
Possibility to present company logo at all events connected with the match (to be discussed)
cards etc.) The possibility to run your own marketing campaign during the event
A promotional stand in the commercial zone and fan zone
The right to use the hospitality program, in which the SPONSOR get: a set number of individual
invitations to the VIP sector and to the VIP tent, and also a set number of double invitations to the
banquet
Presents/gadgets
www.polskabelgia.pl
100 000 zł34
Sponsorship offer
honorary sponsor
As part of the deal the HONORARY SPONSOR receives the following benefits
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Possibility to expose logo during the event (to decide)
Hot air advertising balloon
cards etc.) T
The right to the Hospitality program in which the SPONSOR shall receive: A set number of
invitations to the VIP sector and VIP tent and set number of double invitations to the Banquet
Presents/gadgets
www.polskabelgia.pl
50 000 zł
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Sponsorship offer
partner
As part of the deal the PARTNER shall receive following benefits:
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Promotional materials/BTL: logos on all promotional materials (invitations, tickets, lanyards, ID cards
etc.) T
The right to the Hospitality program in which the SPONSOR shall receive: A set number of invitations
to the VIP sector and VIP tent and set number of double invitations to the Banquet
Presents/gadgets
www.polskabelgia.pl
20 000 zł
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Sponsorhip offer
BTL activities
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Folders
Invitations
Advertising boards
Cases
Team Guides
Tickets
ID cards
Posters
CDs with press info
Parking cards
Lanyards
Gadgets for VIP guests
Gadgets for accredited
journalists
www.polskabelgia.pl
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Sponsorship offer
ATL activities
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Live Screening and replays on POLSAT i POLSAT-SPORT
Announcements and news in the press
Reports in radio stations
Announcement and advertisement of the Event in Polsat
(before)
Advertisement of the event in media:
• National Press,
• Major national weekly,
• outdoor
• National radio station
• Web portal
www.polskabelgia.pl
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Sponsorship offer
miscellaneous
During the event it
is possible for other
types of presence of
our sponsors
www.polskabelgia.pl
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About us
www.polskabelgia.pl
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Warszawskie Towarzystwo Rugby „BARBARIANS”
The Society started in 2008. Its aim is to support and
promote rugby in Poland.
Frogs & Co Warszawa RFC
Since 12 years is the organiser of the biggest amateur
rugby tournament in Central and Eastern Europe – the
Warsaw 10’s. The revenue is donated to charity. In total
Frogs have raised over PLN 250 000. Some of the Frogs
foundation members are managers of foreign companies
that are based in Poland.
www.polskabelgia.pl
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Contacts
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Robert Małolepszy – WTR president, project coordinator
[email protected]
+48 502 499 502
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Jarosław Nowicki – WTR Secretary
[email protected]
+48 600 957 191
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Aleksander Domaradzki – Frogs & Co President, Management board WTR
[email protected]
+48 509 687 301
www.polskabelgia.pl
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Thank you
www.polskabelgia.pl
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Polska Belgia FINAL_ANG_20090112

Transcription

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