docFrom Highly Processed to Clean Label
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From Highly Processed to Clean Label
Processed Foods Demonized in the press of negative news stories Consumers petition for change Companies are listening! Lots Theresa Cogswell BakerCogs, Inc. March 3, 2014 Kraft Agrees to Take Yellow Dye Out of Mac and Cheese Oct. 31, 2013 4 Most Harmful Ingredients in Packaged Foods • Trans fats • Refined grains • Salt • High-fructose corn syrup http://www.rd.com/health/diet-weight-loss/4-most-harmful-ingredients-in-packaged-foods/ 1 Food Babe Blog Reports Subway Bread includes Azodicarbonamide February 4th, 2014 Subway under fire. People reacted on Twitter today: http://www.nbcnews.com/nightly-news/just-time-lunchwhats-really-your-subway-sandwich-n23626 Subway to remove ‘dough conditioner’ from bread February 6, 2014 2 Subway Takes Chemical Out of Sandwich Bread After Protest Feb 5, 2014 Kraft Singles To Lose Artificial Preservatives February 10, 2014 http://bigstory.ap.org/article/kraft-singles-lose-artificial-preservatives 3 TSUMNI Effect - • • • How Defined? Is it Possible ? Will the Consumer Pay the Price? “The media frenzy has created the Tsumni of inquiries for clean label alternatives”, ingredient supplier. CLEAN Shoppers will regard it with suspicion if: Sounds like a “chemical” Is not available in the kitchen cupboard Something they do not know "When you look at the ingredients, if you can't spell it or pronounce it, you probably shouldn't eat it," said Hari. Ultimately - Defined by your customer and consumer. Clean Label Bread Aisle Challenges: Preservatives • Calcium Propionate Dough Conditioners SSL Ideally Clean Label Ingredient Legend: Whole wheat flour Water Honey Soybean Oil Salt Yeast Enzymes Natural Preservatives Raisin Juice Concentrate Vinegar Citric Acid Natamycin Cultured Products Mono and Diglycerides wheat starch and wheat flour Azodicarbonamide whey and dry acid whey DATEM corn syrup solids, dextrose and maltodextrin Ethoxylated Mono 4 Nature’s Own Nature’s Own… Has no artificial preservatives**, colors, or flavors Contains no HFCS Has no trans fats or cholesterol Is low fat Offers varieties with whole grain, higher fiber, lower calories, and omega 3 Nature’s Own HEALTHY MULTI GRAIN – INGREDIENT LEGEND WHOLE WHEAT FLOUR, WATER, WHEAT GLUTEN, YEAST, BROWN SUGAR, SUGAR, WHOLE ROLLED WHEAT, HONEY, CONTAINS 2% OR LESS OF EACH OF THE FOLLOWING: YELLOW CORN MEAL, WHOLE RYE NUGGETS, DEGERMED YELLOW CORN GRITS, ROLLED OATS, SALT, RAISIN JUICE CONCENTRATE, SOYBEAN OIL, WHOLE RYE FLAKES, WHOLE TRITICALE FLAKES, CULTURED WHEAT FLOUR, VINEGAR, PARBOILED BROWN RICE, WHOLE BARLEY FLAKES, WHOLE MILLET, DOUGH CONDITIONERS (CONTAINS ONE OR MORE OF THE FOLLOWING: SODIUM STEAROYL LACTYLATE, CALCIUM STEAROYL LACTYLATE, MONOGLYCERIDES &/OR DIGLYCERIDES, CALCIUM PEROXIDE, CALCIUM IODATE,DATEM, ETHOXYLATED MONO- AND DIGLYCERIDES, ENZYMES) DEFATTED SOY GRITS, CALCIUM SULFATE, FLAXSEED, SOY LECITHN, WHEAT STARCH, TOPPED WITH WHITED HULLED SESEME SEED, BLACK NATURAL SESEME SEED AND POPPY SEEDS. **excludes English Muffins and Sandwich Rounds Orowheat – healthfull Dave’s Killer Bread Ingredients: Organic whole wheat (organic whole wheat flour, organic whole cracked wheat), water, organic dried cane syrup (sugar), organic vital wheat gluten, organic oat fiber, organic expellerpressed canola oil, organic molasses, yeast, sea salt, organic cultured wheat. 10 Grain: Ingredients WHOLE WHEAT FLOUR, UNBLEACHED ENRICHED WHEAT FLOUR [FLOUR, MALTED BARLEY FLOUR, REDUCED IRON, NIACIN, THIAMIN MONONITRATE (VITAMIN B1), RIBOFLAVIN (VITAMIN B2), FOLIC ACID], WATER, WHEAT GLUTEN, WHEAT FIBER, YEAST, INULIN (CHICKORY ROOT FIBER), CELLULOSE FIBER, SUGAR, SUNFLOWER SEEDS, WHEAT, POLYDEXTROSE, RYE, MOLASSES, SALT, WHEAT PROTEIN ISOLATE, GROUND CORN, CULTURED DEXTROSE AND MALTODEXTRIN, RAISIN JUICE CONCENTRATE, BUCKWHEAT, DATEM, MONOGLYCERIDES, BROWN RICE, OATS, TRITICALE, CITRIC ACID, BARLEY, FLAXSEED, MILLET, STEVIA EXTRACT (A NATURAL SWEETENER), CALCIUM SULFATE, GRAIN VINEGAR, ETHOXYLATED MONO- AND DIGLYCERIDES, SOY LECITHIN, CALCIUM CARBONATE, NUTS (WALNUTS AND/OR HAZELNUTS AND/OR ALMONDS) , RICE PROTEIN, WHEY, SOY FLOUR, NONFAT MILK. Corporate Approach to Clean Label: Easier to accomplish on a “new” product Department Expectations ○ Management Commitment & Understanding Ingredient Supplier Quote on Clean Label ○ Marketing Target audience ○ R&D Ingredient Options & Price Bowl Cost Expectations ○ Operations/Plant Production New Ingredient Inventory Dough Handling Challenges ○ Sales Will the customer pay the price 5 Clean Label – Here to Stay? 6
