interactive design study

Transcription

INTERACTIVE DESIGN STUDY
CLUSTER LEVEL REPORT
AKHTIYARPUR DOGHARA CLUSTER
MSME SCHEME 2014
submitted by : Amrita Gupta
AMRITA GUPTA
[1]
[2] NEED ASSESSMENT STUDY (NAS) AKHTIYARPUR DONGHRA | MSME 2014
AMRITA GUPTA
[3]
The needs assessment survey was followed by a
fruitful ten day workshop from 6th - 10th June
2014. The workshop had representatives from
artisans & craftsman from Vaishali district.
Workshop was held Akhityarpur Doghara,
Bhartipur, Baligao, at discussions related to
various issues, concerns and opportunities
identified during the need assessment survey were
addressed during the workshop.
The survey consist of the NAS from 1st -5th June
followed by the workshop was conducted for five
days 6th -10 June with each day having a definite
schedule and plan .As the duration of the workshop
was only 4-5 days, a limited variety of products
were developed. The artisans participating in
the workshop were from Doghara villages and
had the required skill set In art of making Lac
bangles craft. A number of lac bangles ranging
from higher end to fast moving lower end lac
bangles along with few lifestyle ceremonial utility
products were conceptualized and prototyped during
the workshop.
Aknowlegment
We express our sincere gratitude to the Ministry of Micro, Small and Medium
Enterprise (MSME) , Government of India for initiating the Design Clinic
Scheme for MSME in India.
We are thankful to the National Institute of Design (NID), Ahmedabad,
the premier Design Institute in India for this initiative to promote design
awareness amongst the MSMEs thereby developing competitiveness and
entrepreneurship.
Report of Design Clinics Workshop
of Design Awareness Programme for
Lahatti Cluster, Akhityarpur Doghara,
artipur, Baligao,
We feel grateful for the opportunity given by NID to be part of the
national drive to promote design awareness and leverage on Design for the
development of MSMEs.
Distt:Vaishali under Design Clinic
Scheme
We are grateful to the Government of Bihar for providing all the support
during the Need Assessment Study. Last but not the least we thank all those
who supported us to make this endeavour successful.
Funded by: MSME, Development
Institute Ahmedabad & Upendra
Maharathi
Silp
Anushandhan
Sanshtha,Government of Bihar
Submitted by:Amrita Gupta [Lifestyle
Accessory Design]
Mr. Ashok Kumar Singh
Asst. Director, MSME-DI, Patna, Bihar
Mr. Shashank Mehta,
Head, Design Clinics Scheme, NID
Mr. Ramesh Sharma
Udyog Mitra, Govt of Bihar
Ashok Mondal
Coordinator (East & North-East Zone),Design Clinic Scheme
Kurup P S V
Manager, DCS, NID
AMRITA GUPTA
[5]
About MSME
The President under Notification dated 9th May 2007 has amended the
Government of India (Allocation of Business) Rules, 1961. Pursuant to this
amendment, Ministry of Agro and Rural Industries (Krishi Evam Gramin
Udyog Mantralaya) and Ministry of Small Scale Industries (Laghu Udyog
Mantralaya) have been merged into a single Ministry, namely, “MINISTRY
OF MICRO, SMALL AND MEDIUM ENTERPRISES (SUKSHMA
LAGHU AUMADHYAM UDYAM MANTRALAYA)”
Worldwide, the micro small and medium enterprises (MSMEs) have been
accepted as the engine of economic growth and for promoting equitable
development. The major advantage of the sector is its employment potential
at low capital cost. The labour intensity of the MSME sector is much higher
than that of the large enterprises. The MSMEs constitute over 90% of total
enterprises in most of the economies and are credited with generating
the highest rates of employment growth and account for a major share of
industrial production and exports. In India too, the MSMEs play a pivotal
role in the overall industrial economy of the country.
In recent years the MSME sector has consistently registered higher growth
rate compared to the overall industrial sector. With its agility and dynamism,
the sector has shown admirable invectiveness and adaptability to survive
the recent economic downturn and recession. As per available statistics (4th
Census of MSME Sector), this sector employs an estimated 59.7 million
persons spread over 26.1 million enterprises. It is estimated that in terms of
value, MSME sector accounts for about 45% of the manufacturing output
and around 40% of the total export of the country.
Introduction
About Design Clinic Scheme (DCS)
Scheme description
The Design Clinic Scheme (DCS) is an initiative of the Ministry of Micro,
Small and Medium Scale enterprises (MSME) and India’s premier Design
institute namely National Institute of Design. Launched under the National
Manufacturing Competitiveness Programme (NMCP) on February 17th,
2010 in New Delhi, the unique and ambitious design intervention scheme
proposes to benefit 200 industry clusters to create a dynamic platform to
provide expert solutions to real time Design problems, and in that add value
to existing products.
For easy percolation of design thinking and philosophy and maximum
benefit for MSME units the Design Clinic Scheme is divided at 3 broader
levels. These activities are helpful in smooth transition in to several levels of
design intervention in industrial and business activities of MSMEs. Design
Awareness Seminar The design sensitisation seminar is aimed to create a
platform for MSME units to improve the manufacturing competitiveness.
The seminar will help MSME participants to interact with design experts/
speakers to understand design methodology and benefits of design to MSME
in their business, product, process, service and operations. To take design
to a higher level of manufacturing functions, it is very important to develop
an understanding of the design scenario and environment at an early stage
of conception.
Purpose
To increase awareness about the value of design and establish design
learning in MSMEs. To increase competitiveness of MSME products and
services through design.
Objectives
To create a sustainable design ecosystem for the MSME sector through
continuous learning and skill development.To promote use of design by
MSMEs for developing products and services that are market led. To focus
on building the design capability of MSMEs to enable them to improve
business performance as well as compete in the global market.
Key principles
Adopting a rigorous, yet applicant friendly, process. Promoting and
disseminating design concepts in regional or local languages understood
by the MSMEs. Establishing benefits without overwhelming the MSME.
Learning from other successful design-support programmes. Establishing
systematic processes for design and product development in MSMEs.
Design Awareness Programme
The design awareness programme is focused on exploring industrial
functions and activities to develop a holistic map of MSME clusters and
units. The design expert/s will generate design information about products,
market scenario, technology, communication, research and development,
and various industrial functions along with human factor study for
ergonomics, safety, convenience, learning and skill up gradation through
design research. The programme will also provide design remedies for
identified opportunities through the design clinic workshop. The design
awareness programme is conducted in two stages.
-Need Assessment Survey -Design Clinic Workshop
AMRITA GUPTA
[7]
Design Projects
Design projects are identified during the need assessment survey and
discussed during the design clinic workshop. Project, which requires
intensive design observation and interventions can be taken up as design
projects with the help of design experts. The project can be related to design
intervention in area of product/process /strategic areas where design can help
in generating solutions and value for individual or group of MSMEs. The
initiatives are expected to inculcate an innovative and futuristic approach
towards Product Development, In the long term, the effort is expected
to accrue cost effective solutions and equip with the ability to identify
opportunities for enhancing existing product value. The skill level achieved
by beneficiaries of the Design Clinic Scheme is anticipated to equip them
with the capability of offering competitive and breakthrough solutions for
the MSME sectors and in that switching the production mode from Original
Equipment Manufacturing to Original Design Creation and hence Original
Brand Manufacturing.
Contribution to MSME Ahmedabad and Upendra Maharathi
Shilp Anusandhan Sansthan Govt. of Behar for Lac Bangle
Lahatti Cluster
The DCS for the Lac Bangle Lahatti Cluster is supported and implemented
by the east zone office of DCS for MSMEs, Ahmedabad in association with
Upendra Maharathi Shilp Anusandhan Sansthan. Patna, Bihar.
In total, 28 units (38 craftsmen) were interacted which represented the
Lahatti Cluster in Akhityarpur Doghara, Bhartipur,Baligao, Distt- Vaishali
for Need Assessment Survey (NAS) under DCS for MSMEs.
The units representing the Lahatti Cluster that are not registered as MSMEs
units with the Government of India. According to definition of MSMEs,
all the representing units of the Lahatti Cluster are classified as micro
enterprises, since their investments in tools, plant & machinery does not
exceed 25 lakh Rupees.
DAP is aimed to create design awareness within the Lac Bangle Lahatti
Cluster members with cluster centric design information and participatory
workshop for better understanding the role and benefits of design.To
create more insights relating to cluster craftsmen, work place, products,
operations and market scenario, technology, communication, research
and development, design diagnosis and remedies the DAP is divided in 2
segments:
1. Need Assessment Survey (NAS)
2. Design Clinic Workshop (DCW)
In order to understand the design issues and design need of the Lac
Bangle Lahatti Cluster, the expert designer was appointed to conduct an
intensive design research to develop a holistic map the present scenario
and opportunities for design intervention in the clusters through interactive
learning, guidance and training.
1. Analysis of the current
This aims to serve, as to identify the area as a craft cluster as a base to address
the general design needs of the Brass-Lac Bangle Lahatti and working out
design solutions in the following Design Clinic Workshop (DCW) with the
units of the Lac Bangle craft in the following DCW with the units of the Lac
Bangle Lahatti Cluster.
2. Analysis of challenges
- Location
- Present condition of the cluster.
- The product and service developed by the cluster.
- The holistic system, of concept to customer approach of the cluster.
- Lac Bangle Lahatti business approach.
- Craftsmen, shopkeepers, buyers, and other important individuals who
involved.
- In context to process and production.
- Moral values of the products.
Need Assessment Survey (NAS)
The Need Assessment Survey (NAS) which was conducted for 5 days
for the Lahatti Cluster in Akhityarpur Doghara, Bhartipur,Baligao, DisttVaishali as part of the DAP done under the DCS and was being followed
by Design Clinic Workshop (DCW). In the interactive DCW that will be
conducted by the design experts, the cluster members learn the creative
problem solving techniques/design process to explore opportunities and
develop breakthrough solutions. Through interactive discussions and
workshop activities, remedial solutions are generated. The workshop could
be for 1-5 days depending upon the need for the clusters in the area and the
number of units covered under NAS.
3. Recommendations for addressing those challenges.
- The future direction for the cluster development
- Awareness of modern trends and market need.
- Improvement in existing skills.
4. To Identify hard intervention to be undertaken in terms of
- Improvement in the product quality, process and technology.
- Cost competitiveness.
- Diversification in the product portfolio.
Purpose of Lac- Bangle Lahatti Cluster NAS report:
In order to contribution in the development of DCS strategy for Lac Bangle
Lahatti craft, the NAS of the current and possible stakeholders in Lac Bangle
Lahatti Cluster in Akhityarpur Doghara, Bhartipur,Baligao, Distt- Vaishali
was carried out. This report seeks to put forward the efforts and activities of
individuals involved in the Lac Bangle Lahatti Handicraft makers Cluster
initiatives through three deliverable:
AMRITA GUPTA
[9]
Scope of NAS for Lahatti Lac Bangle Cluster:
NAS Duration:
The NAS will conduct a value mapping assessment to better understand the
limitation and design opportunities for the Lac Bangle makers in Akhityarpur
Doghara, Bhartipur,Baligao, Distt- Vaishali .This value mapping analysis
will build on the study of the Local and global market place for Lac Bangle
makers Cluster and will clarify:
The initial survey started on 1st - 5th June 2014. Interaction with the
artisans, visit to the individual workshops and manufacturing units along
with photo-graphic study was a part in this survey. From 1st June to 5th
June 2014 was reserve for Design Clinic Workshop for Lac Bangle Cluster
members.
•Competitiveness strategy (focused on improved efficiency, improved
quality/differentiation, or changes in demand)
• The limitation and opportunities along the value mapping, especially in
light of internal conditions in Akhityarpur Doghara, Bhartipur,Baligao,
Distt- Vaishali
• The design interventions required benefiting the cluster including the
workflow processes.
Deliverable:
Based on design exploration and research, interactive design study report
must be submitted by design Expert to the concerned regional centre before
the commencement of design clinic workshop. The report will highlight
key information, issues and opportunity areas for design intervention in the
cluster and help participating MSMEs to explore benefits of design expert
help during the design clinic workshop.
Upendra Maharathi Silp Anushandhan Sanshtha
Government of Bihar.
Established in 1956
by the Department of Industries, Government of Bihar.Upendra Maharathi
Shilp Anusandhan Sansthan is aimed to preserve,research and promote
the various forms of Bihari handicrafts. The institute is continuously
working on growth and development of crafts sector and craftsmen in an
integrated manner by generating requisite knowledge, training programme
and workshops for upgradation of relevant skills. The Institute conducts
product development, research and training activities and also attempts to
safeguard the languishing crafts of the state.
AMRITA GUPTA
[11]
Contents
[1] Introduction
[4]MSME Audit [PART-1]
[a] Nawada [Bihar]
[b] How to reach Nawada
[c] About Nawada
[d] Language
[e] Demographics
[f] Religion
[g] Culture
[h] Lifestyle
[i] Arts & Craft
[2]Cluster process
[a] Bangle Making Process
[b] Tools
[c] Existing Products
[d] Packaging
[3]Conclusion
[a] Opportunities Area for design Intervention
[b] Vision
unit-1
[a] The Process
[b] Existing products
[c] Category map
[d] Proposed Recommended products
[e] Diversified products
[f] Visual Identity and Branding
[g] Research and Development
[h] Visual communication
[i] Technology modernization, design collaboration
[j] Process innovation
[k] Workstation and Tooling design
[l] Market for design Advantage and distinction
[m] Need for training and skill up-gradation
[n] Ergonomic and Environmental factor
[o] Packaging and Logistics
[p] Exhibition design
[q] Study of Infrastructure
unit-2
unit-3
unit-4
unit-5
unit-6
unit-7
unit-8
unit-9
unit-10
unit-11
unit-12
unit-13
unit-14
unit-15
unit-16
unit-17
unit-18
unit-19
unit-20
unit-21
unit-22
unit-23
unit-24
unit-25
unit-26
unit-27
unit-28
unit-29
unit-30
unit-31
unit-32
unit-33
unit-34
unit-35
unit-36
unit-37
unit-38
unit-39
[5]MSME Design clinic Workshop
[a] Day -1
[b]Day -2
[c] Day -3
[d] Day -4
[e] Day -5
[6]Cataloggus
AMRITA GUPTA
[13]
Main Village Name : Akhtiyarpur Doghara
Ponchayat: Chakjado
Block Name : Patepur
District : Vaishali
State : Bihar
Division : Magadh
Language : Maithili and Hindi, Urdu
Introduction
Vaishali District
Akhtiyarpur
Doghara
From Patna
HOW TO REACH
Akhtiyarpur
By Rail
Udwant Nagar Halt Rail Way Station , Jagjivan Rail Way Station are the
very nearby railway stations to Akhtiyarpur. Charpokhari Halt Rail Way
Station (near to Arrah) , Piro Rail Way Station (near to Arrah) are the Rail
way stations reachable from near by towns. How ever Chhapra Rail Way
Station is major railway station 36 KM near to Akhtiyarpur
Ara Rail Way Station 6 KM near
Karisath Rail Way Station 8 KM near
Kulharia Rail Way Station 17 KM near
Bihiya Rail Way Station 20 KM near
By Road
Samastipur , Muzaffarpur , Lalganj , Hajipur are the nearby by towns to
Patepur having road connectivity to Patepur and Akhityarpur Doghara as
well.
Near By Air Ports
Near By Tourist Places
Near By Cities
Near By District
Patna Airport 53 KM near
Gaya Airport 101 KM near
Varanasi Airport
198 KM near
Gorakhpur Airport 202 KM near
Behea
Jagdispur
Arrah
Maner
19 KM near
23 KM near
32 KM near
33 KM near
Patna Vaishali Sasaram Bihar Sharif Nalanda Bhojpur Vaishali Arwal Jehanabad
60 KM near
79 KM near
97 KM near
108 KM near
108 KM near
4 KM near
31 KM near
31 KM near
56 KM near
AMRITA GUPTA
[15]
About Akhtiyarpur Donghar
Akhityarpur Doghara, Bhartipur,Baligao is near to the small city Patepur.
Patepur is a Block in Vaishali District of Bihar State, India. It belongs
to Tirhut Division . It is located 45 KM towards East from District head
quarters Hajipur. It is a Block head quarter with Pin code is 843114 and
postal head office is Patepur .
Agrail Khurdh ( 7 KM ) , Raghopur Narsanda ( 7 KM ) , Chakfaiz ( 8 KM ) ,
Maudah Chatur ( 8 KM ) , Bardiha Turki ( 8 KM ) are the nearby Villages to
Patepur. Patepur is surrounded by Sakra Block towards west , Tajpur Block
towards East , Chehrakala Block towards west , Morwa Block towards East
.
Samastipur , Mahnar Bazar , Muzaffarpur , Dalsinghsarai are the nearby
Cities to Patepur and village Akhityarpur Doghara.
This Place is in the border of the Vaishali District and Muzaffarpur District.
Muzaffarpur District Sakra is west towards this place .
Language:
Maithili and Hindi, Urdu, Bhojpuri
AMRITA GUPTA
[17]
Demographics of Akhtiyarpur Doghara
Akhtiyarpur Doghara is the part of Vaishali District of Bihar State, India.
Akhtiyarpur Doghara is the smallest village situated nearby Patepur block
on the main road of Samastipur.
Akhtiyarpur Doghara village has in total about 38-40 families. There is a
major dependency on Lahathi handcraft and some of vallegiou seasonly
work on agriculture. Earlier mostly craft person earning in Jaipur,Delhi
and Kolkata on the month bases. Lahathi craft are their major occupation
and they gradually develop themselves small scale industry on demand of
local market diversification. Indian festive session [All Hindu occasions &
festival time]is the favorable time for Lahathi cluster.
Religion
The major population of the village includes Mohammedan & in minority
are the Hindus. The Lahatti cluster is dominated by the Muslim community
and the craft is intrigal art of their religious belief, during their work
they live their work stations for the 5 time for offering prayer to the god
(nawaz).A few significant religious spots within the village are Mosques
and the small Hindu shrines of goddess Durga and god Hanuman can be
seen while entering the village.
AMRITA GUPTA
[19]
Culture
The Lac Bangle community of Akhityarpur Doghara, follow the customs,
culture and festivals of their (Hindu & Muslims) region. The surprising
element that we discovered during the research was that, the craft practiced
by the Muslim community is totally dependent on the Hindu festive occasions
and ceremonies like Hindu marriage occasion, durga pooja, diwali, chaat
puja etc. This means that although the lac bangle craftsmen are Muslims but
their business is totally depended on the Hindu festivals and celebrations.
So its their business that compels them to celebrate these festive occasions
also and this spreads the communal harmony in the village.
In the Hindu culture it is a custom for wearing lac bangles during the festive
occasions, it is believed that the new bride or a female makeup is incomplete
without wearing the beagles made of lac.
Life-Style
The villagers celebrate different kinds of religious and social festivals
together. The festivals and marriage events are the social occasions, that
always have been an essential part of the village lifestyle. This acts as a
platform for social communication and source of entertainment for the
locals. The people live in great communal harmony in the village but due
to the local political influences, their lifestyle gets effected and it break
apart the village into two different community which not only effects the
efficiency of the craftsmanship but it also disturbs the local environment of
the village and the marketing of the craft products also.
The lifestyle is confined to meet the basic necessities, so the community is
still fighting to fulfil their basic needs. The village do not have the proper
road and electricity so they are grappling with day to day problems. They
are dependent on the water hand pumps and nature for the cultivation of
crops.
AMRITA GUPTA
[21]
Art & Craft
The artisans of Akhityarpur Doghara, Bhartipur,Baligao have been very
skilful in creating ornamental Lac Bangle using local materials sourced
from the near by local market chiknautta 10km and regional market at
Muzaffarpur 46km. The villagers are the traditional Lahatti Lac Bangle
maker, the making of products on the daily basis can be easily seen in their
homes. Except these the villagers are good in bamboo weaving for their
daily house hold work like husk storing for the cattails and making bamboo
fencing for their house hold. The art of traditional Palm leaves hand fan can
be seen in the village.
Most of craftsmen have received their training from the Jaipur, Kolkata,
Delhi, Hyderabad, Lackhnow and Muzaffarpur, they use to work for others
in their small scale factory’s after 4-5 year of time they came back to their
native village because they have seen the glimpse of profit in the market and
so they started their own workshop in their home. But few of them are still
working outside.
The variety of lac bangle products are being made for local bridal market
and for the daily use only. The craft person don’t make any other decorative
items. They generally take orders in the from of pre-made sample from the
local market or merchandiser and they mass producers the same at their
home. The innovation in the product do not happens to, too much extent
because their is a risk that, their products may or may not sell in the local
market. So they make according to the requirement of the local consumers.
During festive season like Hindu & Muslim marriages, chatt pooja,
holi,diwali,deshera, karwa chauth and local festivals etc the crafts persons
earnings get doubled they make lac bangle more glittery, blinky and
embellished in brightly colors with the hundreds of mix and match chines
beads and sequences.
AMRITA GUPTA
[23]
Cluster Process
Bangal Making Process
The lac used for making bangles is natural lac which is colored using
colored lac by heating it. Melted colored lac is rubbed over normal lac until
it absorbs the color. The lac is pressed and stuck on the brass metal bangles.
The Process of making Lac Bangle is of two types
1. Hot Process.(Garam Ka kam)
2. Cold Process. (Thanda Ka Kam)
Raw Materials:
[1] Lac (chappra):
Lac is red’s brown or dark brown in colour and are brital in touch, these is
a natural material procured from the forest and then goes through several
steps of refinement to be finally used in making the products. These are
soured from the market are available in the different variety. These are also
called chappra in the local language of the village.
1. Hot Process (Garam Ka kam)
AMRITA GUPTA
[25]
[2] Titanium powder (raajan):
Titanium powder is a white powder like talcum powder which homogeneous
in shape, is used as a binding agent while preparing lac for the bangle
making during the hot process. It acts as a catalyst which makes the lac
mixture more fluid, elastic and it adds glaze in the raw material during the
bangle making process.
[3] Stones and beads:
Stones and beads of different colours are used to embellish the bangles.
These are sourced from the market in different shape, size, colour and
material.
[4] Coal (Koila):
The coal is as row material sourced locally is used to burn in the small mud
furnace while bangle making. The coal is only use because the heat can be
controlled and the heat in the coal lasts for a longer time.
Tools:
Tools used in making bangles are simple and available in local market.
[1] Coal burner(Chulla/ bhatthi):
This is a small mud furnace used for burning coal for heating and melting
of the lac during the process. The furnace is only used in the hot process
of lac bangle making, because the lac get cool very rapidly while rolling
and placing it over the metal base.
[2] Iron Plate (Silli):
The 10mm heavy iron casted plate is used for placing and rolling the
bangles over the plate. The silli is used during the both hot and cold
process of bangle making.
During the hot process the plate is half placed near on the furnace so
that the heat can dissipate and can keep the iron plate warm. The heat
transmission from the lac to silli remains controlled as a result the mass
production of the lac bangles become possible.
AMRITA GUPTA
[27]
[3] Tweezers (Chimtta):
The stainless steel tweezer is use during the both hot and cold process for
picking the small delicate sequences and beads during embellishment. The
tweezer is also use for design development by squeezing and pinching
process over the heated lac during the hot process and also for giving final
finishing to the bangle.
In hot process tweezers also use as new pattern creating tool.
[4] Flat wooden tool (Hattha):
This is a small wooden piece which has a flat base and a wooden handle
over the top. This is used during the hot process & cold process for pressing
and shaping and coiling the marbel rasin mixture gava (cold process) and
the lac mixture (hot process) while maing the bangles.
[5] Round wooden rod(Fallia):
The hand tool is made of wood which is truncated tapper cylindrical in
shape. In the hot process two fallia’s are used one is use for making lac thin
cylindrical lac pieces by adding lac over the tapered end for making and the
other one for rezin and finishing metal bangle base at the end.
[6] Shallow vessel (Kadhai):
The kadhai is use to boil natural lac with the titanium powder at 100 degree
centigrade over the coal furnace.
[7] Waste cloth (Kapra):
The waste thick cotton cloth is used in the hot process of bangle making for
handling the hot bangle during final finishing.
AMRITA GUPTA
[29]
Raw Materal Preparation - Hot Process :
The natural lac are sourced from the local market and a small amount of
water is added to make the lac dilute the mixture is boiled at the temperature
of 100 degree centigrade, the titanium powder is added to the lac and water
mixture. The boiled lac is extracted in a flat or shallow container. This
becomes the raw material for the hot process of bangle making.
During the hot process of bangle making the required amount of lac is taken
and it is heated gently over the silli, so that it can melt and can be placed
over the fallia for adding colours and making cylindrical lac threads batti.
The mixture maid can be stored for 2-3months.
Colour Making:
The lac pieces are heated in a small bowl with a double the amount of water
added to the colour powder. The mixture is boiled over the oven and then is
collected over the plastic or in a sallow container. The mixture is allowed to
cooled and is gently heated and is squeezed for 15-20min on the iron plate.
Then the mixture is squeezed and mixed properly and at last a colour square
blokes are maid and is washed with water. At the end the lac colour block
is heated and is sticked to the small wooden piece by heating and melting
process, so that the wooden piece can become handy to be used during the
process of bangle making.
The products maid in the hot process are more colourful and are brittle in
nature.
Colour Making Prosess:
AMRITA GUPTA
[31]
Making Prosses
[1] Coiling (batti):
The coiling process in the hot lac making is very different from the cold
process. This process requires two person master and helper is a person one
who mass produce the colourful cylindrical coils and other who make the
final finished lac bangles.
[2] Coil Placing over the brass base ring (Chadana)
The process of applying lac coils(batti) over the brass bangle is called
chadana in their local language.
[3] Embellishments (Chappna):
The process of embellishment(beads, mirrors etc) is done over batti with the
lac at the semi solid heated molten stage is called chappna.
[4] Finishing Process (Thokna ka baithana)
When the process of embellishment is over the bangle place over the fallia,
is beaten with the twizer to resize the bangle bass.
The products made of the hot process are more colourful, less embellished
light in colour and their is no use of glitter as compared to the cold process.
But the major drawback of the hot process is that the bangle’s made with
this process are more brittle and do not resists much were and tier.
AMRITA GUPTA
[33]
2. Cold Process. (Thanda Ka Kam)
Raw Materials:
[1] Marble dust:
The marble dust is white powder which is procured from the local market
in a gunny bag. This is used as a replacement of lac in the cold process of
bangle making.
[2]
Resin Chamical:
[a] Hardener component A[Chemical]:
Is a resin which is available in the market in the liquid form under the name
of brand Marco A, use for mixing it with the marble dust to make the marble
mixture hard.
[b] Softener component B:
Is a resin which is available in the market in the liquid form under the name
of brand Marco B, use for mixing it with the marble dust to make the marble
mixture soft.
[3] Thinner:
The thinner is a volatile liquid, use to apply on the hand palms while making
bangles so that the lac pieces do not get stick to the hand during the bangle
making process. It is also use to clean the brass metal rings.
But due to the non availability of thinner in the local market they use
kerosene oil(mitti ka tel) .
[4] Stones and beads:
Stones and beads of different colours are used to embellish the bangles.
These are sourced from the market in different shape, size, colour and
material.
In cold process they used maximum varity of scquences
[5] Chain:
This is also a important embellishment material. The craft-person use it for
corner finishing and making new pattern in the bangal too.
[6] Zari Power :
It use for givin the finish and fine look in the end of cold banbal making
process.
AMRITA GUPTA
[35]
Tools:
Tools used in making bangles are simple and available in local market.
[1] Iron Plate (Silli):
The 10mm heavy iron casted plate is used for placing and rolling the bangles
over the plate. The silli is used during the both hot and cold process of
bangle making. during the cold process the silli need not to be heated, here it
acts as a flat surface for rolling the coils of gava and finishing while making
bangles.
[2] Tweezers (Chimtta):
The stainless steel tweezer is use during the both hot and cold process for
picking the small delicate sequences and beads during embellishment. The
tweezer is also use for design development by squeezing and pinching
process over the heated lac during the hot process and also for giving final
finishing to the bangle.
[3] Flat wooden tool (Hattha):
This is a small wooden piece which has a flat base and a wooden handle
over the top. This is used during the hot process & cold process for pressing
and shaping and coilling the mmarbel rasin mixture gava (cold process) and
the lac mixture (hot process) while maing the bangles.
[4] Round wooden rod(Fallia):
The hand tool is made of wood which is truncated tapper cylindrical in
shape. In the hot process two fallia’s are used one is use for making lac thin
cylindrical lac pieces by adding lac over the tapered end for making and the
other one for rezing and finishing metal bangle base at the end.
[5] Stainless steel mesh (Chalni):
Chalni is a tool made of iron or steel body with a steel mesh at the base,
which is use to separate unwanted particles from the homogenise substance.
It is use to remove dirt or stones from the gritters(jari).
AMRITA GUPTA
[37]
Raw Material Preparation - Cold Process :
[1] Mixture Making(Gava):
Mixture of marble dust and resin is called Gava in the local terminology of
village.
This mixture is made in two parts
Mixture 1 - Mixture of Marble dust with the Hardener chemical A.
Mixture 2 - Mixture of Marble dust with the rezine softener chemical B.
The combination of both is called gava which is understood as a combination
of mixture for in the bangle making in local terminology of village.
[2] Mixing (gava)Process :
The mixtures are stored separately so that they can stay for the long duration
even if they are not in use. While bangle making both the masala mixture 1
& mixture 2 are mixed in equal amount with the help of marble powder over
the iron plate. The mixture is mixed by squishing process till it become non
sticky, which will help in making the smooth coils of the mixture.But this
mixture cant stay more then half an hour.
Making Process
[1] Coiling (batti):
When the mixture is mixed properly the coils of mixture(gava) are made
according to the bangle circumference and width. Mixture coils are called
gava in their local language in the village.
[2] Coil Placing over the brass base ring (Chadana)
The process of applying lac coils(batti) over the brass bangle is called
chadana in their local language.
[3] Embellishments (Chappna):
The process of embellishment is done by placing the brass bangle base over
the fallia (cylindrical wooden dumble tool). The brass bangles are normally
embellished over the (batti) with pearls, semi-precious stones, mirrors,
beads etc. For applying the stones, beads, mirrors etc They are picked up
one at a time and stuck on the bangle. The process of applying bead stones,
mirrors etc as embellishment is called chappna in there local language,
which requires great precision. Majority mens do the embellishments but in
some houses women members of the artisan’s family do contribute for the
embellishments.
AMRITA GUPTA
[39]
[4] Beating Process (Thokna):
When the process of embellishment is over the bangle place over the fallia,
it becomes easier to resize the bangle bass with the help of tweezer.
]5] Adding Glitter (Zari lagana):
When the embellishing is finish the bangle is dipped in the glitter, during
this process the gava of the bangle remain soft so it become easier to apply
the glitter over the bangle.
[6]
Drying Process (sukhana):
After the process of adding glitter is done the bangles are picked gently
because they are still soft and are placed over the bamboo, this process is
called sukahana. The hollow bamboo piece are hanged over the thatched
roof so that no body touch it and it takes 15min to beome hard in hot weather
and maximum 30 min if the weather is cooled. Each bamboo pieces contains
100- 130 bangles.
Existing Products
Existing Bangle Sets and Sizes
Name of Bangle Sets
These generic local names are the name of the bangle brass metal, which
help to identify their quality of materials that has being used in the used in
bangles.
Kada kangan C-Patla
M-Patla
kargil
dhoom kada
churi
leharia
bullet
dulahan set
khapa
chingal
00 bangle
super deluxe
bomblast
chuda set
kngan set
Example - C-Patla & D- Patla are the cheapest bangle base. These are use to
make the local bangles that are use in the daily basis.
Example - Super deluxe, dhoom & bullet are the costliest brass bangle base
material that are used to make lac bangles of very high quality for the higher
end market.
AMRITA GUPTA
[41]
Existing Products
AMRITA GUPTA
[43]
Existing Bangle Sizes
Big Sizes: For Adult
1.
2.
3.
4.
5.
6.
2.10”
2.8”
2.6”
2.4”
2.2”
2.0”
AMRITA GUPTA
[45]
Small Sizes: for kids
1. 14cm
2. 12cm
3. 10cm
Packaging
The Lac Bangle products are generally packed in the clear plastic with a
fluorescent orange paper inside it to increase the visual look of the product
for packing, or if not then the a normal daily new paper are used for packing
are in the common practice. They makes a set of 12 -12 bangle locally called
darzan in local and in language English dozen.
These sets are packet separately in plastic or in new paper as a primary
packing and then these goes in a corrugated box. Inside the box they are
arranged or piled up properly and then finally packed with the jute cords for
transportation.
AMRITA GUPTA
[47]
Conclusion
Opportunity Areas for Design Intervention
RESEARCH AREA
The cluster is place in a rural village
so it has a very basic working place
setup, the skills of the craftspersons are
getting nurtured with the time and the
craftmenship is passing on to the next
generation regularly. It defiantly seems
that with the time they are not only getting
saturated by making the same designs
which their fore fathers have made in the
past. They also feels that they are getting
intelligent in making and selling the lac
bangles and The craft skill is still in the
same condition where it was 15 years
back. The glimps of inovation is hardly
can be seen.
But due to their products regular demands
in the market,their products sells well and
sebsiquently they are not realizing that the
quality of the product is getting degraded.
So it was essential to condut an audit for
the MSME.
Research on Raw Material
The research on extraction of natural lac and the knowledge about its best
quality can help the bengal makers to use the different variety of lac for the
different purpose. So we feel that the permutation & combination on the lac
process can help the villagers to get a very good quality of lac through the
government help.
Tool:
Tools design using local available resources. More techniques that can be
used for the cold and hot process of bangle making.
Furnace:
They generally use natural wood charcoal or natural coal for burning the
furnace (chulla), which is not only expensive but it is also not available in
the market for most of the time.
So the “Heat controlled electric furnace” for bangle making process can be
introduced, for the hot process.
Market:
The products maid by the crafts persons are sold in their local market only,
so we can provide them a platform which will give them an opportunity to
exabit their products in the below given platforms.
1. Local Consumptions
2. National Consumptions (Upper & Higher-end market)
3. International Consumptions
AMRITA GUPTA
[49]
OPPORTUNITY IN TECHNOLOGY
Currently these artisans are not using any machinery or mechanical hand
tools for the production of the products.
The introduction of mechanised tools and their training will largely benefit
the community. The work get done faster and in a better way. There are
many common techniques which the artisans find really difficult to carry
out like, bangle finishing, using lac in a very different form for different
purposes.
There are various machines available for doing heavy duty jobs in the market
or can be imported from other countries. As the production increases there
will be a need to increase the variety of designs of the products. Few of the
commonly available machines which can be sourced are :
* Marble powder and resin mixing machine.
* Controlled electric furnace for bangle making in hot process.
* Ring sizing machine to finishing the bangle base rings.
* Shrink Wrap machine for individual and bulk packing.
* Corrugated pinning machine for making customize corrugated box.
* Drying machine for bangle to be used in bad weather conditions.
Market:
The products maid by the crafts persons are sold in their local market only
and the village craftsmen has never done marketing through the means of
any modern technology, neither any organisation have taken the initiative
to do soo. So we think that the below said points can help them to do the
marketing very well using modern technology.
1. Banners, Poster & Pamphlets
2. Advertisements through electronic media & Print media.
3. Social networking Channels.
4. National & International Trade Fair & Expo market.
OPPORTUNITY IN PROCESS INNOVATION
We noticed that the cluster is still using age old techniques and process of
lac bangle making. There is an urgent need to introduce better processes
throughout the value chain for example they need to reposition the lac, using
lac material mixing in different proportions, for new quality innovation. In
order to create a new variety of lac products using hand building techniques
in addition to orientating and embellishing the craft.
OPPORTUNITY IN SKILL UPGRADATION
The units only know how to make typical traditional local lac bangles
for the local consumers, however in lot of other cluster craftsmen also
incorporate hand building techniques to add value to their products. One
feels the need for skill up-gradation not only for learning new techniques of
bangle making, but also to have the sensibility of embellishing the bangle
to create the new variation of shapes,by using surface decorations using
appropriate materials in the current process.
Making of better mouleds to make new forms and shaping products etc .
The chemical analysis of the row material can help the craftsmen to remove
the existing brittleness of the product. This will not only improve the luster
of the product but it will also make the product aesthetically opulent.
If the temperature difference between furnace and the lac is controlled during
the process of making, then there is an ample possibility of generating new
products.
New embellishing tools and techniques can be helpful in creating new
surface & textures, ornamentation & decoration.
So their is a need, to develop design sensibility with in them so that they
can become self sufficient to sustain in their craft work for their feature
endeavour.
The knowledge of new form generation techniques and hand skill up
gradation will help them to come up with new range of innovative products.
Sensibility to create new small hand tools according to the design
requirement.
Mould making hand skill will also help them to repositioning the craft in a
new way to the world.
AMRITA GUPTA
[51]
OPPORTUNITY IN WORKSTATION &
TOOLS DESIGNING
As mentioned earlier the setup for work is very basic , the units operate from
their homes itself . However the same as noticed is unorganized , lack of
basic infrastructure for storage and for drying. The units work for particular
duration and hence do not think it is important to have fixed and dedicated
space . For better efficiency and production the units would require better
infrastructure as mentioned here.
Material Handling:
• The products hanged in the bamboo plank to the roof of the hut are some
time mishandled, as a result of that the plank falls and all the bangles left
to dry on the plank gets damage. So their is a need of proper drying set up
which not only ensure the safety of the product while hanging it, but also for
drying them properly during the adverse nature condition.
• Lots of bangle gets damaged during the storage, so their is a need of proper
storage place where storage and handling of products are taken care off.
• Their workstation is not ergonomically made to work for longer duration,
so it has to be maid egonomicaly sound so that they can expand their work
space when ever required.
• The number of tools and equipment are found very limiting, so it has to be
increased.
Vision
The small village of 40 families, which was never known for its art of
making traditional lac bangles were suddenly bought into lime light. When
the people from the village started to migrated to Jaipur, Delhi and other
places in search or work. These people had their relative in these places
and advice them to learn work and this work was art of making ornamental
lac bangles. The poor family condition in their native village force them to
come back and few of them took the initiative to start the lac bangle work
of their own in there small village. They started making quality products
targeting local consumer and the local market. They slowly stared to get the
bulk orders and suddenly they got famous for their art of making wonderful
lac bangle. Looking at them the village got motivated and others also tried
to follow them to learn the process of making bangles. Daily increases in
their product demand consequently increased their productivity. But due
to negligence of government these people where never got identified as a
traditional bangle makers. It was the power of hand that forced the local
news paper to write an small article on them and they got identified for the
first time and that’s how government identified them as a traditional bangle
makers, but never taken them seriously. But people never stopped making
bangles they are still on their faith.
The product are being still maid,so the project needs to develop a unique
brand of products for local consumption, one of the strategy most suitable
would be to collaborate with Akthiyarpur Doghara cluster and develop new
range of products with material integration.
The women are kept hidden in their home being a Muslim community
so they can be focused for teaching the hand building techniques and can
be trained well for the new product range developments like lac jewelry
products, home decor decorative products for Indian marriages etc
The younger generation wants to learn the craft but some were due to poor
financial condition they are losing their interest in its traditional skill and at
the same time not studying after primary school. The younger generation
needs training in entrepreneurship and marketing and build their capacity
to take responsibility for marketing , Online networking, local marketing to
shops and bazaars etc .
The main objective should be to help the cluster become self dependent and
self sustaining in years to come and to dream about their own faith for the
feature to come & also to keep alive the spirit of the craft longevity.
Because of this situation all they have now started to migrate again to the
other states to take up other occupation. As mentioned in the above section,
the village need to be identified as a “Cluster” first.
AMRITA GUPTA
[53]
MSME Audit
AMRITA GUPTA
[55]
UNIT-1
Family members – 11
Skill learning from - Kolkata
Name of Owner – Reyaz Ahmed
Education – 12th
Products Manufactured – Lahathi [ Chudi set , Cangan set, Chuda set,
Patla]
Age-34 years
Year of Setup – from 20 years. Craftsman since childhood.
Experience – 20 Years
No. of Employees - 5 family members + 5-10 helper
Phone – +91 9934919172
Current Monthly turnover – Rs 20,000-.50,000
Material Used – Marbal power, Chapda, Resin, Hardener, Colours,
Decorative elements
Process used – Cold
Machines or Hand tools - Hand tools.
Reyaz Ahmed is the young senior craftsmen and highly skilled lac bangle
maker of the community with a work experience of 20 years. He hold the
expertise in cold process of making all types of bangle products. He have his
own small workshop at his home, where he practice and teach the craft to his
family members and to the villagers as well. He is well known in the village
for the good quality work & design innovation. He run his production unit
and business with the help of his brothers and cousin brother who works
together with him round the year.
Point of Sales - From home & Delores
Current Marketing Method – Sell on regular bases/ accordingly order
Loan Taken – Nil
Trade Fair – No
Government Authorization – No
Process
These processes are generally followed throughout in all MSME Units. But
some of the units have minimal change according to product’s category.
PROCUREMENT
(Local Market)
Cold Process
RAW MATERIAL
PREPARING
Hot Process
Marble + Resin (hardener & softener) = Mixture (Gava)
Setting on Brass
bangle base metal
PROCUREMENT
(Local Market)
PREPARING
Embellishing Material (depending on design)
Lac
Setting on Brass
bangle base metal
Making Coal Furnace Ready
Colour
Dipping in Glitter (Jari)
Embellishing Material (depending on design)
Lac + Colour + Embellishing Material
Finishing
Drying
Packing
Marketing
(Sold in local market)
AMRITA GUPTA
[57]
Existing Products
All the products shown here are used by local people. People from nearby
villages buy these products from Local market for their use .
AMRITA GUPTA
[59]
Category Map
Product Category
After doing information analysis of cluster we have divided the products
into tow categories according to their utility and application .
Personal Adornment
Decorative products
Utility
Products
Personal
Adornments
Decorative
Products
Utility Based
Diversified products •New Revise set of Bangles
•New shape of Bangles
•Highn look bangles
New products
•Hair
clips
•Judda pin
•Finger rings
•Pendent
•Earrings
•Saree pin
•key ring in beats form
•Flower pot
•Wall Hangings
•Photo frames
•Decorative wall clock
•Mask
•Wall decor
•Decorative Tile’s
•Statues/toy
•Money bank
•Candle Stands
•Tea light
•Hanging lights
Worship Products:
Puja thali
Lota
Diya
Ghanti
Gift Items:
Vandhan war
Jewelry box
Set of puja thali
Table top product:
Decorative handle of serving spoons
Spoon+ fork handle
Nob of serving diner set
handle or outer body can be made by it
pen, paper weight, table top accessory
Proposed recomended Products
Description and scope for existing Products, redesign, new product
development and product diversification
New Proposed:
•The new products are designed keeping in mind the local consumption
•New forms and shape could be explored for urban markets
Recommendation: Cluster can collaborate with nearby vaishaly brass
cluster to develop new range of utility and decorative products by using
brass pots as a base materials .
AMRITA GUPTA
[61]
Diversified Products
Need to diversify into different product range by design intervention has
to happen irrespective of the market. A product range of different function
using the same technique has to be developed.
Diversified Products: add ons to enhance the utility as well as
ergonomic improvement.
Value addition: by form, shape ,size, texture , surface As shown below
different profiles of the bangles could be explored.
AMRITA GUPTA
[63]
AMRITA GUPTA
[65]
Visual Identity and Branding
Jaipur
Existing status and opportunity for visual identity, branding and
communication design
Visual Identity:
Urgent Need to position the cluster with its USP. It requires strong branding
within cluster area and develop a visual identity which will be needed as
there is a lack of identity in their existing products.
Haidarabad
Visual Branding:
The products looks very regular without any definite language or features.
The skill being very basic, taking examples of clusters like Mujafarpur,
Jaipur, Delhi, Kolkatta , Firojabad, Hyderabad etc. The cluster needs a
strong brand presence in the local as well outside market.
Mujafarpur
Delhi
Kolkatta
AMRITA GUPTA
[67]
Research & Development for Future Initiative Visual Communications
c) Scope for research and development direction for future initiatives
Research on Raw Material
The research on extraction of natural lac and the knowledge about its best
quality can help the bangle makers to use the different variety of lac for the
different purpose. So we feel that the permutation & combination on the lac
process can help the villagers to get a very good quality of lac through the
government help.
Tool:
Tools design using local available resources. More techniques that can be
used for the cold and hot process of bangle making.
•Communication within the cluster is missing completely.
•Use of media like folk songs, movies, street songs/skit would help to
bridge the gap within the cluster. As they do not communicate internally.
•As a cluster the units are still not united and working together, there can
be a system where these units can work together to use each others strength
and can get chance to shear their work and to have a look as well, so that
they all can be mutually benefited.
•Puppet show, as well as street plays could be used to spread awareness in
addition to group discussions.
Furnace:
They generally use natural wood charcoal or natural coal for burning the
furnace (chulla), which is not only expensive but it is also not available in
the market for most of the time.
So the “Heat controlled electric furnace” for bangle making process can be
introduced, for the hot process.
Market:
The products maid by the crafts persons are sold in their local market only,
so we can provide them a platform which will give them an opportunity to
exhibit their products in the below given platforms.
1. Local Consumptions
2. National Consumptions (Upper & Higher-end market)
3. International Consumptions
•A common facility centre has to be made in the village for their
convenience so that they can mutually exchange their views and can
decide the market related issues.
Independent recognized
artist
Communication
channel missing
Group discussion
Akhtiyarpur Doghara
Brand Missing
market awareness
AMRITA GUPTA
[69]
Technology, Modernization, Design Collaborations
Process Innovations
e) Scope for technology, modernization and design collaborations.
f) scope for operations and process innovation from design perspective
1. The introduction of mechanised tools and their training will largely
benefit the community. The work get done faster and in a better way. There
are many common techniques which the artisans find really difficult to carry
out like, bangle finishing, using lac in a very different form for different
purposes.
The products they make are good but due to the over embellishment and
intentional forceful ornamentation reduces the quality of the product, as a
result they do not get paid well even after using good and costly material.
They do not pre plain their design, as a result they get confused while
making, so during this time period the products keeps on drying and due
to late embellishment, the beads get loosely attached to the bangles which
letter on falls during the packaging.
2. There are various machines available for doing heavy duty jobs in the
market or can be imported from other countries. Few of the commonly
available machines which can be sourced are :
* Marble powder and resin mixing machine.
* Controlled electric furnace for bangle making in hot process.
* Ring sizing machine to finishing the bangle base rings.
* Shrink Wrap machine for individual and bulk packing.
* Corrugated pinning machine for making customize corrugated box.
* Drying machine for bangle to be used in bad weather conditions.
1. The proper knowledge about the design thinking process is required.
2. The idea of pre planing before making design for the bangle is very
essential, which includes making sketches, tying various combination of
embellishing materials etc.
3. Improvement or Innovation in design process will ensure that there are
new products line which can churn out of the cluster very frequently and
can understand the need of the user that they are targeting and can produce
the products based on there need and occasions.
AMRITA
AMRITA
GUPTA
GUPTA[71]
[71]
Work Station and Tooling Design
g) Design opportunity in workstation and tooling design
1. the work space is very much cluttered, so the frequent movement in the
workshop is almost impossible.
2. They share the same work space as a common space for keeping the
cattles also.
3. There workstation is below the average human standrd measurement,so
for prolonged seating leads to the saviour back pain and neck pain.
4. Their workstation is maid in the front face of the house, so that the natural
light can fall to their work place, but due to the presence of trees their
workshop gets shaded, as a result of that they do not get sufficient light even
during the day time, which leads them to suffer from short sightedness.
Work Station:
1. A better ergonomically develop work space will ensure a better productivity and safety of the artisans.
2. Many of the work related elements can be rectified by better work space
design.
3. As the modern machines are taking over the tool design, the workstation needs to be redesigned according to the new system of working to
maximise production in minimum approach.
Tooling Design:
1. Tools should be designed according to the craft process and crafting
technique based.
2. Tool design involves high cost and investment as well as vision of future
as the cost can only be recovered by the investor if the end product does
well.
3. Low investment tooling can also be done for some particular process or
product, which will ensure that the revenue is generated much faster with
investment.
AMRITA GUPTA
[73]
Market for design Advantage & Distinction
h) Details of market and competition study for design advantage &
distinction
The cleaver merchants they show their sample to the individual craftsmens,
and try to bargen the price, the craftmens without knowing the actual price
of the product makes the deal with the merchant for the production. The
craftsmen do not communicate with each other in the village and they work
secretly which leads them to hamper their business and to exploit their work
as well.
The craftspersons sell their products in the local market, without any brand
name, these products are not only of good quality but it also sells well in
the market. The local merchants they repack these products using the fake
brand tags like Jaipuriya etc, which makes the craftsmen hidden and the
mercchant makes good profit, who in retune do not give any profit to the
poor bangle makers.
1. The artisans can get direct contact with the market with the help of rural
development agencies for getting better profit and market feedback for further product development.
2. Superior finish can help them in capturing the niche markets for the same
product range.
Need for Training and skill UP- Gradation
e) Scope for technology, modernization and design collaborations.
1. Better education to the artisans and to the coming youth generations, will
be able to solve these issues.
They need to build up the good hand skills with precession and commitment.
The better finishing techniques with good colour combination and
embellishments will lit up their new ideas.
2. The plenty of product could be designed if the proper design intervention
process for the products happen.
3. The proper knowledge about the machines can make production easy
with less labour. The quality can be controlled easily and the good finished
product will be easy to produce..
AMRITA GUPTA
[75]
Ergonomic and Environment Factors
j) Description of ergonomic and environment factors in MSME premise.
•Prolong seating leads to a back pain & spinal problem.
•The disorganised workstation restricts the movement and mentoring of job
work.
•The hight of the thatched house is so low that the coal fumes do not go
out of the workspace and it makes the workstation unhealthy place to, work
which they do not realise .
•The insufficient light in the workstation lead to the problem of short
sightedness.
•The child of the same family also learn and contribute to the craftmen in
making bangles, but the glitters(jari) sticks to their hand and its goes to their
nose and mouth which leads to the health problem.
Packaging And Logistics
k) Packaging and logistics related design opportunities
Packaging:
1. Proper box packing the products for these conditions will help the
products to reach the buyers safely.
2. Bubble wrapping as well as newspaper filling may ensure certain cushion
is maintained while transporting , but corrugated sheets can be used for
extra protection while packaging.
3. Shrink Wrap machine should be used for individual packing and bulk
packing as well.
Logistic:
1. The village roads has to make proper so that the big and small vehicles
can enter the village
2. Weakly logistic system can be planed so that weakly made products can
be stored at a place, and the cost of transportation can be reduced for the
village. This will not only ensure the safe transportation of the finished
goods but it will also reduce the damage.
AMRITA GUPTA
[77]
Exhibition Display
l) Exhibition /Display design opportunities.
The village itself is unknown for the local people, they don’t even know
that the doghara village is the mass producer of the famous lac bangle. Even
if the outsider reaches the village their is no signege or gimps of bangle
makers, because all craftsmen work inside their house fences, and work
very secretly. So it become very difficult for the outsider to even identify
these craftsmen.
The products maid by the crafts persons are sold in their local market only
and the village craftsmen have never done marketing through the means
of any modern technology for self, neither any organisation have taken the
initiative to do soo. So we think that the below said points can help them to
exhibit their product well, and will do the marketing very well using modern
technology.
1. Banners, Poster & Pamphlets on the main road and main market.
2. Advertisements through electronic media & print media.
3. Social networking Channels.
4. National & International Trade Fair & Expo market.
Study Of infrastructure Setup
m) Study of infrastructure setup from design perspective
They do not have any dedicated space for storing raw materials, like lac,
coal, marble dust and embellishing material because of which there is a
huge wastage during bad weather.
The products and raw material lies cheerlessly in their houses, so the kids
often play with them which leads to the wastage of these costly products
and the chemicals also harms the kids.
Infrastructure development becomes essential for any design community
to go ahead.
1. Common Facility centre with modern machineries can be put up in the
cluster with proper training initiatives to the artisans with workshops as
well as knowledge sharing with in the cluster .
2. Other infrastructure like a workshop with Investment of coal furnish,
work shed and tools will also help in increase of production and better finished products.
3. Common facility may also be a self sustaining model with artisans contributing to its maintenance and development.
4. A common design bank or library should be maid in the village so that
they can get their designs registered & they can see and consult the other
works too.
5. A common retail centre can also be opened in the city/town and also in
the in the village itself where artisans can display there products and sell it
directly to the local and foreign buyers.
AMRITA GUPTA
[79]
UNIT-2
Skill learning from - Jaipur
Name of Owner – Istiyaque Ahmed
Education – 10th
Patla]
Age- 30 years
Year of Setup - 12 years. Craftsman since childhood.
No of Employees - 2 family members + 3-4 helper
Phone – +91 9006973109
Current Monthly turnover - Rs.30,000- 40,000/Material Used – Marbal power, Chapda, Resin, Hardener, Colours,
Decorative elements
Process used – Hot + Cold
Istiyaque Ahmed a lac bangle craftsmen, who work in both hot process/ cold
process, and heaving 8 year of work experience. He have learnt the work
from Jaipur and now he is an entrepreneur have is own small lac bangle
workshop unit at his village home.
Loan Taken – Nil
Trade Fair – No
Government Authorization - No
Workstation
Infrastructure
AMRITA GUPTA
[81]
UNIT-3
Skill learning from – Brother
Name of Owner – Sarfaraz Ahmed
Education – 10th
Patla]
Age-26 years
Phone – +91 9006662033
Current Monthly turnover - Rs.15,000-20,000/Material Used – Marbal power, Chapda, Resin, Hardener, Colours,
Decorative elements
Sarfaraz Ahmed is a lac bangle craftsmen, who work in cold process, and
heaving 10 year of work experience. He have learnt the work from his
elder brother and now he is an entrepreneur have is own small lac bangle
Loan Taken – Nil
Trade Fair – No
Workstation
Infrastructure
AMRITA GUPTA
[83]
UNIT-4
Skill learning from – Brothers
Name of Owner – Ashfak Alam
Education –
graduation]
12th
[perusing
Age- 21years
Phone – +91 9801907590
Patla]
Decorative elements
Ashfaq Alam a lac bangle craftsmen, who work in both cold process, and
heaving 10 year of work experience. He have learnt the work from his brother
and now he is an helping hand at his brothers small lac bangle workshop unit
at his village home.
Loan Taken – Nil
Trade Fair – No
Workstation
Infrastructure
AMRITA GUPTA
[85]
UNIT-5
Skill learning from – Village
Name of Owner – Ashraf Ali
Education – 2nd class
Patla]
Age- 40+
No of Employees – 3 family members + 4-5 helper
Phone – +91 9973162417
Decorative elements
Process used – Hot
Ashraf Ali a lac bangle craftsmen, who work in both hot process, and
heaving 25 year of work experience. He have learnt the work from his village
craftsmen and now he is an entrepreneur have is own small lac bangle
Loan Taken – Nil
Trade Fair – No
Workstation
Infrastructure
AMRITA GUPTA
[87]
UNIT-6
Skill learning from – Husband
Name of Owner – Shahnaj
Education – Nothing
Patla]
Age- 35 years
No of Employees - 2family members + 2 helper
Phone – +91 7250296333
Decorative elements
Process used –Cold
Shahnaj a lady lac bangle craftsmen, who work in cold process, and heaving
5 year of work experience. she have learnt the work from his village and now
he is an entrepreneur and she take production orders from the villagers and
have is own small lac bangle workshop unit at his village home.
Loan Taken – Nil
Trade Fair – No
Workstation
Infrastructure
AMRITA GUPTA
[89]
UNIT-7
Skill learning from - Jaipur
Name of Owner – Fiyaz Ahmed
Education – 2nd class
Patla]
Age- 37 years
Phone – +91 9631166681
Current Monthly turnover - Rs.10,000 – 20,000/Material Used – Marbal power, Chapda, Resin, Hardener, Colours,
Decorative elements
Fiyaz Ahmed a lac bangle craftsmen, who work in both hot process/ cold
from Jaipur and now he is an entrepreneur have is own small lac bangle
Loan Taken – Nil
Trade Fair – No
Workstation
Infrastructure
AMRITA GUPTA
[91]
UNIT-8
Family members –5
Skill learning from - Village
Name of Owner – Mohamed Kalim
Education – 12th
Patla]
Age- 27 years
Year of Setup – 10 years. Craftsman since childhood.
Experience - 10 Years
No of Employees -4 family members
Phone – +91 9135798986
Decorative elements
Mohamed Kalim a lac bangle craftsmen, who work in both cold process, and
heaving 10 year of work experience. He have learnt the work from village
and now he is an entrepreneur have is own small lac bangle workshop unit
Loan Taken – Nil
Trade Fair – No
Workstation
Infrastructure
AMRITA GUPTA
[93]
UNIT-9
Name of Owner -Mohamed Munnaf
Education – Non
Patla]
Age- 50 years
No of Employees – 3 family members
Phone – +91 9955586332
Decorative elements
Mohamed Munnafa lac bangle craftsmen, who work in cold process, and
Loan Taken – Nil
Trade Fair – No
Workstation
Infrastructure
AMRITA GUPTA
[95]
UNIT-10
Name of Owner -Mohamed Kaunen
Education – 10th
Patla]
Age-20
Year of Setup - 1998 - 15 years. Craftsman since childhood.
No of Employees - 4family members
Phone – +91 7779943744
Current Monthly turnover - Rs.10,000 – 12,
Decorative elements
Mohamud Kaunena lac bangle craftsmen, who work in both hot process/
cold process, and heaving 5 year of work experience. He have learnt the work
from village and now he is an entrepreneur have is own small lac bangle
Loan Taken – Nil
Trade Fair – No
Workstation
Infrastructure
AMRITA GUPTA
[97]
UNIT-11
Skill learning from -Delhi
Name of Owner–
Mohamed Kamare Alam
Education – 2 class
Age-40 years
Phone – +91 9199033914
Patla]
No of Employees - 1 family members
Decorative elements
Mohamed Kamare Alam a lac bangle craftsmen, who work in hot process
and heaving 20 year of work experience. He have learnt the work from Delhi
Loan Taken – Nil
Trade Fair – No
Workstation
Infrastructure
AMRITA GUPTA
[99]
UNIT-12
Family members –15
Skill learning from – Jaipur
Name of Owner –Devendra Shahani
Education – 8th
Patla]
Age-28 years
No of Employees - 2 family members + 2 helper
Phone – +91 9162479187
Decorative elements
Devendra Shahani a lac bangle craftsmen, who work in both hot process &
cold process, and heaving 15 year of work experience. He have learnt the
work from Jaipur and now he is an entrepreneur have is own small lac bangle
Loan Taken – Nil
Trade Fair – No
Workstation
Infrastructure
AMRITA GUPTA
[101]
UNIT-13
Skill learning from – working in Jaipur 14 years
Name of Owner – Mohamed Jahir
Education – 10th
Patla]
Age- 35 years
Phone – +91 9939478153
Decorative elements
Mohamed Jahir is lac bangle craftsmen, who work in hot process and heaving
20 year of work experience. He have learnt the work from Jaipur and now he
is an entrepreneur have is own small lac bangle workshop unit at his village
home.
Loan Taken – Nil
Trade Fair – No
Workstation
Infrastructure
AMRITA GUPTA
[103]
UNIT-14
Name of Owner – MD Mahboob
Alam
Education – 11th [ pursuing 12th]
Age- 20
Phone – +91 8084848450
Patla]
No of Employees – 3 family members + 2-3 helper
Decorative elements
Mohamad Mahboob Alam a lac bangle craftsmen, who work in cold process,
and heaving 3 year of work experience. He have learnt the work from village
Loan Taken – Nil
Trade Fair – No
Workstation
Infrastructure
AMRITA GUPTA
[105]
UNIT-15
Skill learning from – working in Jaipur 16 years
Name of Owner – MD Ashgar
Education – non
Patla]
Age- 45 years
Year of Setup – 9 months. Craftsman since childhood.
No of Employees – 1 family members + 2 helpers
Phone – +91 7546047463
Decorative elements
Mohamad Ashgar a lac bangle craftsmen, who work in both hot process cold
, and heaving 18 year of work experience. He have learnt the work from
Jaipur and now he is an entrepreneur have is own small lac bangle workshop
unit at his village home.
Loan Taken – Nil
Trade Fair – No
Workstation
Infrastructure
AMRITA GUPTA
[107]
UNIT-16
Skill learning from – village
Name of Owner – Mohamed Sagir
Education – 12th
Patla]
Age- 25 years
No of Employees - 3 family members + 2 helpers
Phone – +91 9572819398
Current Monthly turnover - Rs.6,000- 8,000/- , 15,000-20,000/Material Used – Marbal power, Chapda, Resin, Hardener, Colours,
Decorative elements
Mohamad Sagir a lac bangle craftsmen, who work in cold process, and
heaving 2 year of work experience. He have learnt the work from village and
now he is an entrepreneur have is own small lac bangle workshop unit at his
village home.
Loan Taken – Nil
Trade Fair – No
Workstation
Infrastructure
AMRITA GUPTA
[109]
UNIT-17
Skill learning from - Delhi
Name of Owner – MD Faiyaz [2]
Education – non
Patla]
Age- 25 years
Phone – +91 9955037209
Decorative elements
Mohamad Faiyaz a lac bangle craftsmen, who work in both hot process&
cold process, and heaving 10 year of work experience. He have learnt the
work from Delhi and now he is an entrepreneur have is own small lac bangle
Loan Taken – Nil
Trade Fair – No
Workstation
Infrastructure
AMRITA GUPTA
[111]
UNIT-18
Skill learning from – working 5 year Jaipur
Name of Owner – Mohamed
Dariyadil
Education – 12th
Age- 25 years
Phone – +91 9801903599
Patla]
Decorative elements
Mohamed Dariyadil a lac bangle craftsmen, who work in cold process, and
heaving 10 year of work experience. He have learnt the work from Jaipur and
village home.
Loan Taken – Nil
Trade Fair – No
Workstation
Infrastructure
AMRITA GUPTA
[113]
UNIT-19
Skill learning from - &-8 years in Jaipur
Name of Owner – Mohamed
Khushdil
Education – 8rth
Age- 38 years
Phone – +91 9771272150
Patla]
Decorative elements
Mohamed Khushdil a lac bangle craftsmen, who work in both hot process
& cold process, and heaving 15 year of work experience. He have learnt the
Loan Taken – Nil
Trade Fair – No
Workstation
Infrastructure
AMRITA GUPTA
[115]
UNIT-20
Name of Owner – Mohan Kumar
Education – 12th
Patla]
Age- 23 years
No of Employees - 2 family members + 1 helper
Phone – +91 7250174773
Decorative elements
Mohan Kumar a lac bangle craftsmen, who work in both cold process, and
Loan Taken – Nil
Trade Fair – No
Workstation
Infrastructure
AMRITA GUPTA
[117]
UNIT-21
Skill learning from – in Jaipur working 5 years
Name of Owner –
MD Gulab
Education – 10th
Patla]
Age-26
Phone – +91 9931101548
Decorative elements
Mohamed Gulab is a lac bangle craftsmen, who work in both hot process
Loan Taken – Nil
Trade Fair – No
Workstation
Infrastructure
AMRITA GUPTA
[119]
UNIT-22
Skill learning from - village
Name of Owner – Mohamed Sitare
Education – 8th
Patla]
Age- 26 years
Experience – 8
Phone – +91 9801602528
Decorative elements
Mohamed Sitare is a lac bangle craftsmen, who work in both hot process
&cold process, and heaving 8 year of work experience. He have learnt the
work from village and now he is an entrepreneur have is own small lac
bangle workshop unit at his village home.
Loan Taken – Nil
Trade Fair – No
Workstation
Infrastructure
AMRITA GUPTA
[121]
UNIT-23
Skill learning from - village
Name of Owner – Mohmed Seraj
Education – 9th
Patla]
Age- 34 years
Experience – 15 years
No of Employees – 2 family members + 1 helper
Phone – +91 9199126546
Decorative elements
Mohamed Seraj is a lac bangle craftsmen, who work in both hot process
& cold process, and heaving 15 year of work experience. He have learnt
the work from village and now he is an entrepreneur have is own small lac
Loan Taken – Nil
Trade Fair – No
Workstation
Infrastructure
AMRITA GUPTA
[123]
UNIT-24
Name of Owner –
MD Soharab
Education – 7th
Patla]
Age- 25 years
Phone – + 91 9661998368
Decorative elements
Mohamed Soharab is a lac bangle craftsmen, who work in both hot process
Loan Taken – Nil
Trade Fair – No
Workstation
Infrastructure
AMRITA GUPTA
[125]
UNIT-25
Family members –9
Skill learning from - Kolkata
Name of Owner –
MD Babalu
Education – 8rth
Patla]
Age- 21 Years
Phone – +91 7654326060
Decorative elements
Mohamed Babalu is a lac bangle craftsmen, who work in both hot process &
from Kolkata and now he is an entrepreneur have is own small lac bangle
Loan Taken – Nil
Trade Fair – No
Workstation
Infrastructure
AMRITA GUPTA
[127]
UNIT-26
Skill learning from – Kolkata
Name of Owner –
MD Chand
Education – 10th
Patla]
Age- 26 Years
No of Employees – 2 family members +4 Helpers
Phone – +91 8294171931
Decorative elements
Mohamed Chand is a lac bangle craftsmen, who work in both hot process &
from Kolkata and now he is an entrepreneur have is own small lac bangle
Loan Taken – Nil
Trade Fair – No
Workstation
Infrastructure
AMRITA GUPTA
[129]
UNIT-27
Family members –7
Name of Owner – Sonu Kumar
sahani
Education – 12th
Age- 24 Years
Phone – +91 7739012760
Patla]
Decorative elements
Sonu Kumaris a lac bangle craftsmen, who work in both hot process & cold
from Village and now he is an entrepreneur have is own small lac bangle
Loan Taken – Nil
Trade Fair – No
Workstation
Infrastructure
AMRITA GUPTA
[131]
UNIT-28
Name of Owner – Lalbabu Sahani
Education – 12 th
Patla]
Age- 20 Years
No of Employees – 1 family members + 3 helpers
Phone – + 91 8292572747
Decorative elements
Lalbabu Sahani is a lac bangle craftsmen, who work in cold process, and
village home.
Loan Taken – Nil
Trade Fair – No
Workstation
Infrastructure
AMRITA GUPTA
[133]
UNIT-29
Skill learning from –Village
Name of Owner –
Jamahir Sahani
Education – 6th
Patla]
Age-23
Experience - 4
No of Employees – 1 helper
Phone – + 91 8621986896
Decorative elements
Jamahir Sahani is a lac bangle craftsmen, who work in both & cold process,
and heaving 4 year of work experience. He have learnt the work from village
Loan Taken – Nil
Trade Fair – No
Workstation
Infrastructure
AMRITA GUPTA
[135]
UNIT-30
Name of Owner – Mohamed Akbar
Education – non
Patla]
Age- 30 Years
Phone – + 91 -------------------
Decorative elements
Mohamed Akbar is a lac bangle craftsmen, who work in hot process, and
heaving 13 year of work experience. He have learnt the work from Jaipur and
village home.
Loan Taken – Nil
Trade Fair – No
Workstation
Infrastructure
AMRITA GUPTA
[137]
UNIT-31
Skill learning from – Delhi
Name of Owner – Mohmed Anwar
Education – 2nd
Patla]
Age- 40 Years
Phone – + 91 9771768617
Current Monthly turnover - Rs.60,000
Decorative elements
Mohamed Anwar is a lac bangle craftsmen, who work in both hot process
Loan Taken – Nil
Trade Fair – No
Workstation
Infrastructure
AMRITA GUPTA
[139]
UNIT-32
Name of Owner – Mohmed Ajam
Education – 11th
Patla]
Age- 20
Phone – +91 9546973987
Decorative elements
Mohamed Ajam is a lac bangle craftsmen, who work in both hot process &
from village and now he is an entrepreneur have is own small lac bangle
Loan Taken – Nil
Trade Fair – No
Workstation
Infrastructure
AMRITA GUPTA
[141]
UNIT-33
Skill learning from – Delhi
Name of Owner –
Munna
Mohamed
Education – 6th
Age- 30 Years
Phone – +91 9572433594
Patla]
Decorative elements
Mohamed Munna is a lac bangle craftsmen, who work in both hot process
Loan Taken – Nil
Trade Fair – No
UNIT-34
Name of Owner – Vinod kumar
Education – 7th
Patla]
Age- 39 years
No of Employees – 1 family members + 1 helper
Phone – + 91 9931039859
Decorative elements
Vinod kumar is a lac bangle craftsmen, who work in hot process , and
village home.
Loan Taken – Nil
Trade Fair – No
AMRITA GUPTA
[143]
UNIT-35
Name of Owner –
MD Salamat
Education – BA 2nd
Patla]
Age- 20 years
Phone – + 91 9798929560
Decorative elements
Process used –
Cold
Mohamed Salamat is a lac bangle craftsmen, who work in cold process, and
village home.
Loan Taken – Nil
Trade Fair – No
Workstation
Infrastructure
AMRITA GUPTA
[145]
UNIT-36
Skill learning from –village
Name of Owner – Mohmed Akhater
Education – non
Patla]
Age- 26 years
Year of Setup – 15-20 years. Craftsman since childhood.
Experience – 15-20 years
No of Employees - ------------
Phone – + 91 --------------------------
Current Monthly turnover - Rs. 6,000- 8,000/Material Used – Marbal power, Chapda, Resin, Hardener, Colours,
Decorative elements
Mohamed Akhtar is a lac bangle craftsmen, who work in hot process and
heaving 15-20year of work experience. He have learnt the work from village
Loan Taken – Nil
Trade Fair – No
Workstation
Infrastructure
AMRITA GUPTA
[147]
UNIT-37
Name of Owner –
MD. Naushad
Education – 8rth
Patla]
Age- 40 years
No of Employees - 6 family members + 3-4 helpers
Phone – + 91 978425202
Decorative elements
Mohamed Naushad is a lac bangle craftsmen, who work in both hot process
work from village and now he is an entrepreneur have is own small lac bangle
Loan Taken – Nil
Trade Fair – No
UNIT-38
Name of Owner – MD Vajira
Education – 2nd
Age- 27 years
Experience – 7 n half
Phone – + 91 8228818163
Patla]
Decorative elements
Mohamed Vajira is a lac bangle craftsmen, who work in both hot process
work from village and now he is an entrepreneur have is own small lac
Loan Taken – Nil
Trade Fair – No
AMRITA GUPTA
[149]
UNIT-39
Name of Owner – Mohamed Kadir
Education – 5th
Patla]
Age- 34 years
Year of Setup - worker . Craftsman since childhood.
No of Employees – -------------------
Phone – + 91 7631796920
Current Monthly turnover - Rs.6,000/Material Used – Marbal power, Chapda, Resin, Hardener, Colours,
Decorative elements
Mohamed Kadir is a lac bangle craftsmen, who work in hot process, and
heaving 18 year of work experience. He have learnt the work from Jaipur
Loan Taken – Nil
Trade Fair – No
SWOT Analysis
After have done the Need Assessment Survey in Akhtiyarpur Doghara i has
reach on a swot analyses, those i has writ down in my below point :
Strength:
•The population of the bangle craftsmen are sufficient in the village &
in near by village.
•One of the craftsmen from every family member have worked in the
Lac Bangle factory of Jaipur, Kolkata, & Delhi
•They have initially received basic training of 5-8yrs from the different
factory’s where they have previously worked.
•The family support system is the strength of every lac bangle craftsmen.
•The craftsmen are entrepreneur at their level.
•The craftsmen are very much passionate about their work.
•The craftsmen are so talented that they are still producing best of their
design in minimal setup.
•The lac bangle makers do not earn well but they know that their is a
good market demand of their product in the market.
•Every craftsmen has their own small work steup.
•Their kids of age 7 and above help the craftsmen in production of
bangles.
Weakness:
•The is no intercommunication among the craftsmen.
•They do not share their work with the other craftsmen.
•They do not allow the women to contribute in their work.
•The good roads and the electricity conditions are still the basic necessities
which village do not have.
•They do not have the compleat knowledge about their material and its
other possibilities.
•They don’t have knowledge about the good colour combination and
material surface alignments.
•The craftsmen village are not well connect with the main road so it is very
difficult to reach the cluster.
•Government of Bihar do not take responsibility for of developing this lac
bangle community, they do not provide any aid to these craftsmen, they
only run the project and then the villagers are left as they were before.
•They are not paid well for the quality work they sell in the market.
•They don’t know how to do the proper costing & packaging of material.
AMRITA GUPTA
[151]
Opportunity:
Threat:
•Proper light, road and hand tools are the main key area needed to be
improved.
• There work station set up should be strengthened in order to get the quality
work.
•Their work station are in a very bad condition, so the live model of making
good work station, in their village can help them to solve their daily problem
of getting proper sun light and keeping hand tools safely.
•Infrastructure development of the village and every craftsmens home
becomes essential for any design community to go ahead.
• common facility centre may also help them increase the production
quantity.
•Other infrastructure like a workshop with proper hand tools and with
modern machineries can be put up in the cluster with proper training
initiatives to the artisans with workshops as well as knowledge sharing with
in the cluster.
•Investment of coal furnish to make it smoke proof can solve, their health
issues.
•Common facility may also be a self sustaining model with artisans
contributing to its maintenance and development.
•A common retail centre can also be opened in the city/town and also in
the in the village itself where artisans can display there products and sell it
directly to the local and foreign buyers.
•The women power in the village should be motivated and utilised for the
work.
•The villagers produce very similar kind of work so it is very difficult for
any one to identify the particular craftsmen.
•The craftsmen work face a very strong competition in the market with the
products of Jaipur, Hyderabad, Delhi and Kolkata.
•They do not shere their work with each other neither they have fixed rates
of their product in the market, so the vendors take the advantage of this
situation and they try to exploit them.
•The village is divided in two groups, so they hardly communicate with
each other.
•Lack of technical help and support they do not realise that they are making
mistake unintentionally and this effects the finishing of the products.
Future Plan
Culter level
The cluster has very basic setup , skill-set has establish over a period from
last 10-15 years. In order to develop the cluster to a MSME scale it requires
to work in all aspects, from areas like awareness to skill up-gradation to
marketing and introducing new product range strategy.
In order to take the cluster from its current status up to an organized cluster
one needs to work with the cluster for a long time duration the above
mentioned research areas as well other recommendations on following
pages
Long Term Plan:
[1] As we can see the market for finished goods are increasing, it would
be really productive to have machinery to do the repetitive job. Which in
turn will give high yield to the cluster. There are various machines available
for doing heavy duty jobs in the market or can be imported from other
countries. As the production increases there will be a need to increase the
variety of designs of the products. Few of the commonly available machines
which can be sourced are :
•Marble powder and resin mixing machine.
•Controlled electric furnace for bangle making hot process.
•Ring sizing machine to finishing the bangle base ring.
•Shrink Wrap machine for individual and bulk packing.
•Corrugated pinning machine for making customize corrugated box.
•Drying machine for bangle to be used in bad weather conditions.
[2] The proper knowledge about the machines can make production easy
with less labour. The quality can be controlled easily and the good finished
product can be achieved easily.
[3] As the modern machines are taking over the tool design, the workstation needs to be redesigned according to the new system of working to
maximise production and safety.
[4] Display centres and showroom can be established for displaying the
items at the cluster level that can also function as the local design centre as
well as sales address.
[5] The design bank for the village will act as a design library which will
help the community and the next generation to know their past so that they
can refer it in the present scenario.
[6] There is the reason the brands spends money on displaying the items.
Display have power to attract costumers towards the product.
[7] Exhibition or trade fare can be a great opportunity to attract new buyers
as well as business houses towards your product.
[8] Better education to the artisans and for the coming generations will be
able to solve the issues of rough material handling, and tools usage for the
embellishment. of bangles.
AMRITA GUPTA
[153]
Short Term Plane:
•To develop the inter communication between the villagers.
• There could be a production system that could develop the grouping of the
artisans as per skill strength. Which will develop inter cluster communication
and also increase the production of the unit efficiently.
• We will have to develop continuous work for them so that they can become
self sustainable.
• The craftsmen should store a sample of there design being produced and
marketed. So that they can take a over look of the products which he have
made in the past and can refer in present if necessary. It also become easier
to show the buyers and to take orders on the spot.
• A better work space will ensure a better productivity and safety of the
artisans.
• Many of the work related elements can be rectified by better work space
design with mediate effect.
• With good packaging the products can withstand adverse climatic
conditions too. Bubble wrapping can be used for the better protection.
• The shrink wrap packing techniques can also be used for better packing.
• The gift packing and collection wise packing will add value to the product
targeting both national international market.
•A strong brand name can be developed for the cluster associated with the
quality products that can be made.
• A brand name will give a very strong presence in market along with the
quality associated with its production. Brand will also attract the investors
and governing bodies to invest in their development.
•There is an ample opportunity of making new product range targeting
different segments for the different market.
•There should be often market research to be done and the product must be
designed and develop, looking at the parameters like product, need, intensity
and price point gathered from market.
• Tools should be designed according to the craft process and crafting
technique based.
• Tool design involves high cost and investment as well as vision of future as
the cost can only be recovered by the investor if the end product does well.
• A overall system thinking approach is required for investing in tooling.
• Low investment tooling can also be done for some particular process or
product, which will ensure that the revenue is generated much faster with
investment.
Design clinic workshop
AMRITA GUPTA
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DAY:1 - [6/6/2014]
First half- 9am to1pm
1. Inauguration of the Lahatti workshop by Upendra Maharathi Silp
Anushandhan Sanshtha Government of Bihar & DCS MSME. followed by
filling craftsmen reforestation forms.
2. Lecture delivers on the fundamental of the colour theory & importance
of DAP workshop.
3. Asked craftsmen to bring their existing old and new material for the next
day workshop.
4. It was very difficult to get a place to conduct our workshop, and it took
lots of time to convince them to come and work at one place, as the whole
village was devided in two groups, so they were not ready to come. But at
last they agreed to come to our decide venue.
second half- 2pm to 5pm
4. Went to the local market for market survey of the materials and the
products that they sell to the local vendors.
5. Before going to the market, we requested them to make the work place
setup ready at the venue for the next day for the workshop.
AMRITA GUPTA
[157]
DAY:2 - [7/6/2014]
1. Started preparing row material for the both hot process and cold process
of the bangle making.
2. Motivated them to make a new designs, which they feels their best.
3. They made the products by using the existing material which craftsmen
have bought personally.
3. Inspected their work and critically pointed out their mistakes in their
products related to quality issues like uncleaned base surface of the bangle,
forceful filling of the beads etc.
4. We joined the craftsmen of hot process to make new colour palet of lac,
so they made different colours for the whole day because its time taking.
5. End of the day we collected all the products made by the craftsmen,
tagging each and every product in their name in their presence with their
name and tag on each products.
6. We instructed every one to think about their new design which they want
to make next day.
AMRITA GUPTA
[159]
DAY:3 - [8/6/2014]
1. We started the day with their design ideas, and then we discussed their
design in detail and tried to show them how we can play with the embellishing
material before starting work.
2. We developed few drawings on the spot, so that we can motivated them
to make a new designs by drawing and sketching.
3.We also tried to teach them the importance of pre planning before making
any new design and how a form compliments the embellishing material and
colours as a whole.
4. We inspected and got to know the each and every craftsmen straingth
and we gave them our design drawing in order to make a new product on
the spot.
5. We gave them our own sourced material according to the design
requirement.
6. End of the day we collected all the products made by the craftsmen,
tagging each and every product in their name in their presence with their
name and tag on each products.
6. We instructed every one to think about their new design ideas as an
homework for the next day workshop.
AMRITA GUPTA
[161]
DAY:4 - [9/6/2014]
1. Analysing the strength of the craftsmen we gave them our design and
asked them to make it.
2. We gave them our materials too according to the design requirement and
today we convinced them to get the material from the others too, which
was strange event for them but letter on they did. The culture of shearing
material started for the first time in workshop which has never happned in
the past in the villege.
3.We bought few brass products from the market and tried to make some
innovative products like ceremonial plate, lota, sindur dan, brooch, rings,
earring etc.
4.End of the day we collected all the products made by the craftsmen,
tagging each and every product in their name.
AMRITA GUPTA
[163]
DAY:5 - [10/6/2014]
1. Done Photos-hoot of all the products made during the workshop.
2. Done Exhibition of the craftsmen product.
3. Sharing experience & exchanging views and feedback session .
4.Signing the certificate of craftsman and Closing Ceremony.
5.Done group photograph with all craft person.
6.packing the all the products in the name of each and every craft-person
and handed over to the uppendra maharathi patana head office .
second half- 2pm to5pm
AMRITA GUPTA
[165]
Catalogues
New designed bangles
Cold Process of Lac Bangle making
AMRITA GUPTA
[167]
AMRITA GUPTA
[169]
AMRITA GUPTA
[171]
AMRITA GUPTA
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AMRITA GUPTA
[175]
AMRITA GUPTA
[177]
AMRITA GUPTA
[179]
AMRITA GUPTA
[181]
AMRITA GUPTA
[183]
AMRITA GUPTA
[185]
AMRITA GUPTA
[187]
AMRITA GUPTA
[189]
AMRITA GUPTA
[191]
Hot Process of Lac Bangle making
AMRITA GUPTA
[193]
AMRITA GUPTA
[195]
AMRITA GUPTA
[197]
AMRITA GUPTA
[199]
AMRITA GUPTA
[201]
AMRITA GUPTA
[203]
AMRITA GUPTA
[205]
New Product Innovation
AMRITA GUPTA
[207]
Lota - by Cold Process
Hair Back Pin
Lota - by Hot Process
Ring
Key Chain
Earring
AMRITA GUPTA
[209]
Hair Back Pin
Hair Back Pin
Kamandal
Shindur Dan
Shindur Dan
Small Container
Small Container Set
AMRITA GUPTA
[211]
Thank You
AMRITA GUPTA
[213]

interactive design study

Transcription

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