The Video - DreamHack Valencia

DreamHack Valencia
September 16-17th 2011 Valencia, Spain
The Venue
VELES E VENTS
Home and heart of the 32nd and 33rd America’s Cup, Veles
e Vents is an extraordinary building by british architect David
Chipperfield.
With its 10.000 m², and the 100.000 m² of the surrounding
park, it marks the transition between the modern and high
paced Valencia and the more quiet and traditional beach area.
Its placement offers a complete view over Valencia’s Juan
Carlos I Royal Marina and the Seafront Promenade and Beach
“Malva-rosa” and “El Cabanyal-Arenas”. During the Grand Prix
of Europe it offers its unique emplacement inside the Valencia
Formula 1 Street Circuit to the teams and spectators.
The Video
In a short 69 second video the Zerg will try to invade Valencia
starting their attack right at Veles e Vents while the Terran
forces deploy siege tanks and marine squads overlooked by
battlecruisers, banshees and vikings.
This short piece of art received more than 40.000 views in
the first weekend, achieving 100.000 visits in just one month.
Comments from all over the world praised the artistic quality
of the production as well as the thrill and hype it raised before
the event.
The video has been selected as one of the three winners of
Blizzcon 2011 Movie Contest.
100.378
1,948 likes
http://www.youtube.com/watch?v=-CwaSXbneXE
The Players
DreamHack invited some of world’s best
StarCraft II players to fight over the grand
prize of 100 000 SEK. We picked players
with huge fan-base and a special relation
with the community.
Attending players
HuK
Protoss
DongRaeGu Zerg
NaNiWa
Protoss
IdrA
Zerg
ThorZain
Terran
Rain
Terran
LucifroN
Terran
HerO
Protoss
Results
Round of 8:
HuK vs. ThorZain 1-2
HerO vs. IdrA 2-0
Rain vs. NaNiWa 2-1
DongRaeGu vs. LucifroN 2-0
Round of 4
ThorZain vs. HerO 2-0
Rain vs. DongRaeGu 0-2
Grand Final
ThorZain vs DongRaeGu 2-3
Canada
South Korea
Sweden
USA
Sweden
South Korea
Spain
South Korea
STAGE + HOSTS
DreamHack stage
The Stage was built with 2 Player Booths and a branded table for
Commentators. Audience could see all the action with 3 big screens: 1 big in front and 2 in the
back.
Hosts + Commentators
DreamHack had eSports celebrity and DreamHack-veteran James
“2GD” Harding as the main host along with Hailey Bright, an american ‘Tech Geek’ famous from
Coin-op TV and Spike TV. They interviewed players, introduced matches and entertained the
audience. Professional shoutcasting was done by DreamHack-caster Shaun “Apollo” Clark from
Dignitas and John “TotalBiscuit” Bain.
An event for fans
Hundreds of Starcraft II fans visited the Valencia Invitational event
on September the 17th. With all tickets sold out a week before
the event, and hundreds of late petitions, the atmosphere was
special and filled with excitement and happiness.
”The most important vision we had with the Invitational
Tournaments was to make eSports an audience experience and
spectator sports similar to any sports or music concert. We’re
very happy with the result”
Tomas “greykarn” Hermansson, Head of eSports - DreamHack
Fan meetings
DreamHack hosted two open Fan meetings during the day –
fans could meet 4 Stars at each time and players had so sign
autographs for 30 minutes before going back to the tournament
computers.
Barcrafts
Barcrafts are the new trend in event streaming. Fans organize
meetups all over the world to gather and follow Starcraft II events.
DreamHack Valencia Invitational was followed by several Barcrafts:
Stockholm / Uppsala / Boston / Athenes / Vienna / London
DreamHack
South Europe
Regional Finals
Best players and teams from Spain, France, Portugal and Italy gathered to be the first South
European Champions and win an autoberth fro DreamHack Winter 2011’s grand finals
Over 150 players offered two days of eSports at its best in the most amazing venue possible.
Thousands of fans joined the show and shared the experience of the best european Counter
Strike 1.6, Starcraft II and Super Street Fighter IV Arcade Edition players.
Counter Strike 1.6
Teams
x6tence
DN-Gaming
redByte
3DMAX!
defining stars
K1ck
Spain
Spain
Italy
France
Portugal
Portugal
Bracket results
Round of 4:
x6tence - K1ck 0-2
DN - defs 2-1
Grand Final
K1ck - DN 2-1
K1ck offered the crowds a great
performance as its allstar player Fox won the
last round of the last map against DN in a
spectacular fashion.
Starcraft II
Players
LucifroN
LoLvsxD
NaRa
sYz
Diogo24
Orion
SarenS
Terran
Protoss
Protoss
Zerg
Terran
Protoss
Terran
Spain
Spain
Spain
Portugal
Portugal
Italy
France
Bracket results
Round of 4:
LucifroN - Orion 2-0
SarenS - sYz 2-0
Grand Final
LucifroN - Sarens 3-0
LucifroN rushed the tournament as a warm
up for his participation in Valencia Invitational.
He showed his great form and granted
himself a spot at DreamHack Winter 2011’s
Grand Finals.
Super Street Fighter IV: Arcade Edition.
Players
Coungster
Chocolo
HellTPM
Daz
Saku
Nofre
Energy
Jay_Killah
France
Spain
Spain
Spain
Spain
Spain
Spain
Spain
Final Results
1. Coungster
2. HellTPM
3. Chocolo
The presence of French ‘Honda’ player Coungster
left an outstanding record of 6 victories to 0 loses,
before winning the Championship. Regarding
spanish players, the tournament saw the first big
disappointing result from Chocolo, his former team
mate HellTPM managed to beat him twice in the
bracket stage of the tournament.
Attendance 4.500
Veles e Vents’ 3rd floor received thousands of fans of
eSports during the weekend. With a crew of 50 and
around 150 of the best proplayers of the world, the
audience found several activities to enjoy and different
tournaments to follow live.
Summary:
Invitational audience: 350
General audience: 4.000
Guest List: 50
Press: 50
Crew:50
Mainstream media impact
DreamHack Valencia Invitational has been the first eSports event in a Spanish
mainstream TV station like Canal+. More than 8 hours of live coverage streamed in
three languages: English via Twitch.tv, Swedish via aftonbladet.se and Spanish via
plus.es and Canal+ Xtra.
20minutos
ADN
Canal9
Diario Crítico
El economista
El Periodic
Europa Press
La Vanguardia
La Información
Las Provincias
Qué
Te interesa
Valencia Plaza
Vilaweb
Yahoo Noticias
ABC
El mundo
El país
Hello Valencia
TotGrau
Levante-EMV
RTVV
Antena 3
RTVE
Tele5
cuatro
EFE
Radio Nacional
Cope
Intereconomía
Aftonbladet
Menéame.net
Digg.com
Community Buzz
+800.000 views and + 10.000 comments
in one single forum post at teamliquid.net
Team Liquid
World’s most popular forums for Starcraft II
http://www.teamliquid.net/forum/viewmessage.php?topic_id=266093
http://www.teamliquid.net/forum/viewmessage.php?topic_id=241664
http://www.teamliquid.net/forum/viewmessage.php?topic_id=252477
http://www.teamliquid.net/forum/viewmessage.php?topic_id=265209
& multiple news, forum posts, etc.
GosuGamers
One of world’s largest communities and news portal for RTS
games.
http://www.gosugamers.net/starcraft2/news/16935-dongraegu-sweeps-dhvalencia-invitational
http://www.gosugamers.net/starcraft2/news/16655-idra-and-infi-todreamhack-valencia
& multiple news, forum posts, etc.
Coverage:
www.destructoid.com
www.goodgame.ru
www.fragbite.se
www.rakaka.se
www.onlinegamer.se
www.sweclockers.com
www.sc2sverige.se
www.ctrlaltelite.se
www.complexitygaming.com
www.esfiworld.com
www.team-dignitas.net
www.esreality.com
www.readmore.de
www.fragster.de
www.sk-gaming.com
www.esportsfrance.com
www.teamaaa.com
www.mediavida.com
www.arenazero.net
www.primalgamers.es
Social media:
www.reddit.com
www.wellplayed.org
www.facebook.com
www.twitter.com
Live Streaming
English SC2 Invitational
Spanish SC2 Invitational
Swedish SC2 Invitational
Spanish SSF Regional Finals
Unique viewers: 225.000
Total views: 580.000
Average viewing time: 78 minutes
Countries List
United States
Germany
Sweden
France
Canada
United Kingdom
Spain
Netherlands
Norway
Finland
Videos + VODs + Pictures
Promotional Videos
http://www.youtube.com/watch?v=-CwaSXbneXE - DreamHack Valencia
http://www.youtube.com/watch?v=mGvZT14dUzo - Starcraft according to Valencia
Entire show (english)
http://www.twitch.tv/dreamhacktv/b/295296872
YouTube-videos
Uploaded by DreamHack and other community based sites. 163 results.
http://bit.ly/obXasI
Pictures
During the whole event a lot of pictures were made and uploaded to flickr:
http://bit.ly/nNb2xB
Statistics summary
150 Professional players
4.500 People at the event
225.000 unique live views
580.000 total live views
Over 60 hours of live streaming in 3 languages
Sponsors & Partners
Media partner
Regional partner