Paula Young | UX Designer

Curriculum Vitae
PAULA YOUNG
User Experience (UX) Designer
PERSONAL DETAILS
Full Name
Email
Mobile
LinkedIn
Paula Jaclyn Young
Website
[email protected]
Location
+61 40 205 5683
https://au.linkedin.com/in/paulajyoung
paulajyoung.com
South Yarra, Victoria, Australia
PERSONAL SUMMARY
I am a UX Designer who designs memorable and satisfying experiences for people, specifically by employing
user research to understand people’s behaviours and uncover user and business requirements.
By employing the skills I have learned during the immersive UX Design course at General Assembly and
those I have obtained working with OurSay, I am able to gain insights that enable me to design rough lofidelity prototypes to show simply how a site or feature could work, as well as high-fidelity prototypes in
Axure. During usability testing, I am able to reflect on user feedback and recommend and iterate design
changes to the prototypes for a better user experience.
I am looking for a User Experience position that enables me to apply all the skills and knowledge I have
gained so far. I want to gain a better understanding, and develop my skill base further in a multi-varied role
where I can be exposed to many different projects to assist in my own personal development and learn from
experience.
CORE SKILLS
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User Experience – team collaboration; flexibility and adaptability to different UX components;
empathy for users
User Research - competitive analysis; facilitating user and stakeholder interviews; synthesizing key
insights to create empathy maps, personas, and user flows
Content Strategy – Information architecture, taxonomy and defining relationships of content;
conducting site audits and SEO, sample content writing
Prototyping - designing modular rapid paper prototypes, high fidelity prototypes, wireframes, and
using interactive tools ie. Axure & Sketch
Usability Testing - creating test scripts, user tasks, and facilitating usability testing
Delivery – report writing, presentation of process, SEO excel spreadsheets
EMPLOYMENT HISTORY
11/2015-12/2015
OurSay
Freelance UX Designer
Melbourne, AUS
OurSay is a company that provides an engagement platform for use by all levels of government to
MOBILE +61 40 205 5683 • E-MAIL [email protected]
SOUTH YARRA, VICTORIA, AUSTRALIA
Curriculum Vitae
communicate with their communities via the use of online forums. I operated as the Research Lead on this
project that was initiated during the immersive program at General Assembly, before leading to contract work
for implementation of the website pages.
The original project brief was to re-design the homepage for the company, as they believed this was inhibiting
their sales for web-generated leads. After some initial research and current state analysis, we discovered that
the problem was not so simple and we drafted a return statement of work. This required the re-design of 4 of
the web pages for their website.
The problem statement was that the lack of product information, bad information architecture and SEO
optimization of their site led to zero web-generated sales leads. The solution was a content strategy and
Information Architecture based resolution of the redesign of 4 pages of the website. This would lead to
increased web-generated sales leads, and would allow the website to act as an information support base for
the sales team during the initial seeding stage of the sales process.
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Current state analysis of the website
Conducting a competitive analysis of direct competitors of OurSay
Conducting a site audit for OurSay using the Screaming Frog tool
Facilitating face-to-face stakeholder interviews and over the phone
Facilitating target user phone interviews and face-to-face
Affinity diagramming
Synthesizing insights for persona development, user flows, sitemap generation
Creating usability testing scripts and tasks, facilitating usability testing in-person with target audience
Using un-moderated online testing tools such as www.usertesting.com
Content strategy and sample content writing, SEO optimization recommendations, keyword research
Facilitating a design thinking workshop
Ideation and design solutions based on user feedback from testing
Presentation to OurSay Stakeholders
09/2015-12/2015
General Assembly
UX Designer
Melbourne, AUS
During the immersive User Experience program at General Assembly, we worked on multiple projects solo
and in teams. These projects were crafted on real-world problems using current up-to-date technologies and
tools. One of the main projects I was part of was on a team of 3. Our project brief was to design a printing
feature for Instagram to help them diversify their revenue stream. Our solution was to create a feature that
would allow users to select, manage, print and then have the images delivered all within the Instagram app.
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Conducting an online screener survey using Google forms and recorded phone interviews
Comparative analysis of online printing companies, online social platforms and online shopping apps
Affinity diagramming, persona development, journey mapping, user flows, scenario creation and
storyboarding
Full report writing – User research report and Comparative Analysis Report
Wireframe sketches and interactive prototyping in Axure
Final presentation
MOBILE +61 40 205 5683 • E-MAIL [email protected]
SOUTH YARRA, VICTORIA, AUSTRALIA
Curriculum Vitae
07/2014-09/2015
MIS Implants Australia
Administration Assistant
Melbourne, AUS
MIS Australia is a branch of a global company that provides dental implants and components to dental
clinicians within Australia and New Zealand. My time at MIS provided the senior management with a stable
and reliable support base, where they could ensure that the day to day running of the office and orders were
in my capable hands. I was able to build good relationships and trust with the customers and management.
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Assisting the stakeholders with ad-hoc duties
Order processing through MYOB and preparation for shipment
Sales and technical customer service
Coordinating the administrative needs of courses that were run through the training academy
Coordination of the MCentre Lab
Training, assisting and supervising new administrative staff
12/2013-02/2014
Panorama Mountain Village
Panorama, BC, CA
Greathall Guest Attendant
Panorama Mountain Village is a ski resort in Canada. I was employed at the main cafeteria within the resort.
My role involved providing customer service to staff and guests who frequented the cafeteria. I assisted on
the cash register, processed meal orders, and waited and served customers during formal dining events.
04/2013-10/2013
Fairmont Hot Springs Resort
Guest Services Attendant
Fairmont Hot Springs, BC, CA
Fairmont Hot Springs was a Hot Springs and Golf resort in Canada. I was an employee at the 3 golf courses.
I mainly provided exceptional customer service to guests on arrival and departure to the golf courses, and
ensured they were provided with the correct equipment and gear before they proceeded onto the course. The
friendly service helped provide the customers with a welcoming and enjoyable experience, and helped to build
rapport with the members of the courses.
09/2011–02/2012
Professional Investment Services
Office Coordinator/Receptionist/Practice Support Officer
Melbourne, AUS
PIS is a company with a network of financial advisors and accountants. They provide business development,
and training services to their network.
Practice Support Officer Role:
§ Providing administrative support and assistance to the Practice Development Manager and State
Manager
§ Answering general inquiries from financial advisers to assist them with their business development
§ Event coordination – coordinating invitations and RSVP’s for workshops and seminars, organizing
catering for the sessions, room and event preparation
§ Generating reports for financial advisers regarding the breakdown of their businesses
MOBILE +61 40 205 5683 • E-MAIL [email protected]
SOUTH YARRA, VICTORIA, AUSTRALIA
Curriculum Vitae
Office coordination:
§ General reception duties and customer service, first point of call for clients
§ Ensuring invoices are coded correctly, signed off by the State Manager, and sent to head office for
payment
17/1/2011-29/4/2011
Hendry Administration Pty Ltd
Administration Assistant
Melbourne, AUS
Hendry Administration is a building surveyors services company.
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Data Entry - Inputting sign offs of essential services from fire contractors
Generating Letters and emails – Sending out letters of reminder via post and email to obtain essential
safety sign offs and to obtain contractor details for various building sites
Handling Customer Enquiries – phone and email queries related to this position
Training – Assisting with the training of a new employee for this position, and helping others in the
team as and when required
30/5/2005-24/10/2008; 11/10/2010-24/12/2010
Mediterranean Shipping Company (Aust.) Pty. Limited
Export Documentation Officer
Christchurch, NZ
MIS Australia is part of a global container shipping company. I was the backbone support to my supervisor
and manager during my time at MIS. I helped them with the training and support of other staff within the
team, and assisted other staff when I had time to spare, to ensure all documentation was completed within
the tight deadlines so as to alleviate the pressure on the whole team.
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Preparing Export Documentation - looking after one of the largest ports on largest service ex. NZ in
terms of container numbers
Database Entry - inputting data in company database ‘MSC link’ upon receipt of shipping
instructions from clients via fax, email, or ‘Intra’ database
Customer Service & Inbox Management - fielding 50+ calls and emails daily in customer enquiries,
building relationships with own client base
Working as Part of a Team - assisting when required i.e. problem solving, providing experience and
knowledge of systems & procedures when able, training new employees
Attention to Detail - in regards to compliance issues to produce export documentation
Reporting & Meeting Deadlines - on completion of vessel reports run to check weights, currencies
and manifests to reduce errors
12/2008-6/2009
University College London
Accounts Payable Clerk
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London, UK
Database Entry - use of software Oracle E-Business Suite: Financial Information Systems, and
inputting batches of financial documentation into the system i.e. invoices, IDT’s, credit notes, foreign
payments
Checking Audit Reports and booking in Batches into the system spreadsheet
MOBILE +61 40 205 5683 • E-MAIL [email protected]
SOUTH YARRA, VICTORIA, AUSTRALIA
Curriculum Vitae
EDUCATION
0 9 / 2 0 1 5 -1 1 / 2 0 1 5
G e n e ra l A s s e m b ly
§ Immersive User Experience Course
M elb o u rn e, A U S
2 0 0 1 -2 0 0 4
U n iv e rsity o f O ta g o
§ B Sc., Pharmacology
D u n ed in , N Z
VOLUNTEER/COMMUNITY WORK
06/2012
Pisco Sin Fronteras
Pisco, PERU
Volunteer
§ Assisting in projects as required for the rebuild and benefit of Pisco
§ Building wooden frames, doors and windows for modular houses
§ Learning new skills and teaching learned skills to new volunteers when required
§ Basic carpentry and painting for current projects on offer
§ Teaching English to local Peruvians on a basic level and helping with pronunciation
§ Assisting in supervising local children at an after school centre, interaction in basic Spanish, and
playing games with the children
REFEREES/REFERENCES
Magaret Hanley
UX Instructor
General Assembly
§ Phone: +61 413 099 576
§ Email: [email protected]
Guy Gilmore
Chief Financial Officer
MIS Implants Australia
§ Phone: +61 401 516 611
§ Email: [email protected]
Ella Moradi
Practice Development Manager
Choice Home Loans (NAB Group) [Formally my PDM at Professional Investment Services]
Perth, Australia
§ Phone: +61 401 314 099
§ Email: [email protected]
MOBILE +61 40 205 5683 • E-MAIL [email protected]
SOUTH YARRA, VICTORIA, AUSTRALIA