Electric Forest Announces Return to Rothbury, Michigan June 23

FOR IMMEDIATE RELEASE
November 12, 2015
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Electric Forest Announces Return to Rothbury, Michigan
June 23-26, And Brand New Video Series
Electric Forest’s debuts four part, Once Upon The Forest, leading up to
2016 tickets on sale in December.
Watch part one of the Once Upon The Forest video series, Awakening, HERE.
Rothbury, Mich. – Today, Electric Forest (EF) announced the return of the 6th annual music
and camping festival to the legendary Double JJ Ranch in Rothbury, Michigan on June 2326, 2016. In conjunction with the announcement, EF released the first video of a brand new
four part series titled, Once Upon The Forest: Awakening. This beautiful video series will in
culminate December, when fans will give fans the first chance to purchase tickets to EF16.
EF’s Once Upon The Forest video series celebrates the qualities that spark love for Electric
Forest in its community – the invitation to consider our oneness, the exploration of music,
and the depth of creativity.
The first video, Once Upon The Forest: Awakening - explores the pull we feel to awaken to
our connectedness with each other and to intentionally contribute to an experience bigger
than ourselves. Watch Once Upon The Forest: Awakening HERE. Additional videos in the
series will follow in the coming weeks – sign up for release alerts HERE.
Last year, Electric Forest welcomed tens of thousands of fans to the Double JJ Ranch, with
tickets selling out in record time. For advanced notice regarding EF16 ticket details and on
sale info, all are encouraged to sign up for the mailing list HERE, and to follow the EF
YouTube channel at https://www.youtube.com/user/TheElectricForest.
Stay tuned for 2016 ticket info and on sale date coming soon. Wristbands and lodging
packages will go on sale in December.
“[at Electric Forest] no matter who you are, where you're from, what music tickles your fancy,
or whatever bizarre image and outrageous message you dangle from upon a giant staff,
when you hear it—you know you're home” – Thump/VICE
“A must see festival.” - RollingStone
“Among the 10 Best Festivals” - USA Today
“One of our favorite music festivals in the world.” – ThisSongisSick.com
“Among the 10 Best Festivals” - USA Today
“One of our favorite music festivals in the world.” – ThisSongisSick.com
“Electric Forest is a masterpiece of a festival” - Fest300
To stay up to date on all Electric Forest news, please visit www.electricforestfestival.com and
the official Facebook, Instagram, Twitter and YouTube pages.
Electric Forest is produced by Insomniac and Madison House Presents.
About Electric Forest
Each summer, just as anticipation for the sold-out Electric Forest reaches fever pitch, tens of
thousands of fans - traveling from all parts of the country, and the world, gather at the Double
JJ Ranch in Rothbury, Michigan for the music & camping adventure of a lifetime.
Entering its sixth year, Electric Forest is known for bringing together a passionate group of
fans whose shared community spirit makes the festival a truly unique experience. The
festival incorporates the natural beauty of the venue into carefully crafted art pieces and
creatively themed environments, while colorful interactive characters and storylines blend
with eclectic performing artists and musicians.
With its astonishing and unparalleled integration of music, art and community, Electric Forest
delivers “The ultimate festival experience.” From the carefully curated musical lineup, to the
jaw-dropping Sherwood Forest, to the festival’s unprecedented participatory spirit, to the
site’s incomparable features and amenities - Electric Forest creates a vibe so thick with
“camaraderie and freedom…it must be experienced to be appreciated.”
Electric Forest’s GOOD LIFE VIP experience offers unrivaled amenities and perks - from
camping and RV spots, to log cabins and homes, to resort hotel-style suites – all located
directly on the festival grounds. In addition, patrons can take advantage of the property’s
many amenities including a 60,000 square foot indoor water park, an 18-hole championship
golf course, swimming pools, horseback riding, and more. In 2013, Electric Forest debuted its
hugely popular celebrity chef run pop-up restaurant, the Woodland Kitchen + Bar.
At the heart of Electric Forest is the beloved Sherwood Forest. By day, fans collect among
hundreds of hammocks that drape between the clustered trees. Intricate and earthy artful
touches pop from the Forest’s myriad of installations and gathering spaces. At night,
Sherwood Forest turns electric, showered with state-of-the-art, jaw-dropping light displays,
impromptu “secret” parties, other-worldly characters, and surprises around every turn. “With
no exaggeration at all, [Sherwood Forest is] the most well produced and artistically inspired
area…ever seen at a music festival.”
Known for fully embracing the possibilities of an engaged festival community, Electric
Forest’s Plug In Program deliberately blurs the line between event organizers and attendees.
With this truly unique “open source” fan engagement platform, Electric Forest harnesses the
creativity and passion of its community members, offering real and tangible ways for fans to
participate in and ultimately help shape the Electric Forest experience. This is a big deal,
since for Electric Forest – experience trumps all.
Hailed as "an amazing example of how music and festivals can change one’s outlook on life,"
it’s widely understood that “one of the most important lessons [to be] learned in the Forest is
that we are all together,” and this sense of community is truly “cherished [within the
community] like the incredibly rare find it is.”
In this spirit, in 2014 Electric Forest introduced the festival’s Electric Forces Program, which
extends this authentic expression of community to U.S. military veterans. Using collaboration,
shared experiences and narratives, and the soulful healing power of music and community,
Electric Forest aims to help diminish the civil-military cultural gap in American society today.
Visit www.electricforestfestival.com for details on expansions to the 2016 Electric Forces
Program as they become available.
shared experiences and narratives, and the soulful healing power of music and community,
Electric Forest aims to help diminish the civil-military cultural gap in American society today.
Visit www.electricforestfestival.com for details on expansions to the 2016 Electric Forces
Program as they become available.
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​Find Electric Forest Media Resources HERE.
Download flyer HERE
Video Embed Code for Once Upon The Forest: Awakening <iframe width=“560" height="315" src="https://www.youtube.com/embed/w8A4CTnC5A8"
frameborder="0" allowfullscreen></iframe>
Media Contacts:
For more information about Insomniac:
Desiree Naranjo / [email protected]
For more information about Electric Forest and Madison House Presents:
Carrie Lombardi / [email protected] / 303.413.8308