the event presentation pdf

Barolo & Friends Event
rd
3
edition
GENEVA
TH
26
may 2014
CAMPAIGN FUNDED ACCORDING THE EC REGULATION N. 1234/07
WITH THE SUPPORT OF
Previous Editions
Amazing success of the previous two editions of Barolo &
Friends in Geneva:
Both in 2012 and 2013, there were some twenty wine
producers and four food farming producers; both
editions were visited by some 400 visitors, including trade
professionals and wine lovers.
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MAY 2014
Location
Restaurant La Fumisterie: renowned restaurant of Carouge (the Italian
neighbourhood of Geneva), managed by a Piedmontese chef. It boasts an
important wine list with a big number of Piedmontese labels. The environment
is modern and cosy.
Inside the location, there will be a set design dedicated to Piemdont where a
maxi screen will be projecting a video featuring the most beautiful pictures of
the region.
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GENEVA 26
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MAY 2014
Event Programme
26th May 2014
2.30pm-5.30pm
Session open only to the wine and food sector
professionals
5.30pm-9.00pm
Session open to the public of wine lovers
Side Events:
5.30pm-6.15 and 6.45-7.30pm
Two laboratories of taste “Wine & Food Moments” open to the
public, to present the pairings between Piedmontese top
quality food products and wines, with four wines and four food
products, different from those already presented in the
location.
5.30pm-6.15 and 6.45-7.30pm
Laboratory of taste “Wine & Food Moments” Academy of
Italian Cuisine reserved.
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GENEVA 26
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MAY 2014
Event Programme –
26th May 2014
SESSION DEDICATED TO PROFESIONALS
Workshops for professionals, meetings between
producers and importers
2.30pm-5.30pm
•Opening to selected professionals (importers,
dealers, journalists)
•Wine presentations
•Corner with attending consortia
•Forecasted more than 100 professionals
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GENEVA 26
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MAY 2014
Event Programme –
26th May 2014
SESSION OPEN TO THE PUBLIC
Session open to wine lovers and final consumers
5.30pm-9.00pm
• An authentic “Casa Piemonte”
• Forecasted more than 300 participants including
wine lovers and enthusiasts
• Tables with the producers of the great DOC and
DOCG labels
• Food area with Italian producers and Swiss
importers of Italian products
• Tourist presentation of Piedmont
5.30pm, 6.45pm and 8.00pm
• 3 laboratories of taste entitled “Wine & Food
Moments”, to present the pairings between the very
best of Piedmontese wine and food products
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GENEVA 26
TH
MAY 2014
Ethic Lottery: Adopt a
Food Garden in Africa
Among the features of the 2014 edition, there is the
Ethic Lottery: Adopt a Food Garden in Africa, a
contest with prizes which will give contestants the
opportunity to win holidays in Piedmont, various
food and wine products, Slow Food publications,
free tickets to Salone del Gusto, the Torino taste
fair, and design objects Alessi, who supports the
project with the Consortium.
Tickets will be sold during the session open to the
public and part of the revenue will be given to the
Slow Food Foundation for Biodiversity to support
the project “10,000 Food Gardens in Africa”, a
tangible model of sustainable agriculture in the
African continent
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GENEVA 26
TH
MAY 2014
Tourist Promotion
• Promotional desk during the entire event with
presentations of visit proposals, featuring the
WiMu (the Wine Museum in Barolo), travel
proposals and tourist packages
• Extraordinary occasion for tourist promotion for
the Langhe area and the entire Piedmont
• Extremely innovative and incisive event
compared to the traditional tourist fairs and the
promotion of traditional printed press
• Moment dedicated to final consumers with the
presentation of Piedmont as top quality tourist
destination
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GENEVA 26
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MAY 2014
Attending Producers:
WINE PRODUCERS:
Conterno Franco - Monforte d'Alba (CN)
Bussia Soprana Az. Agr. - Monforte
d'Alba (CN)
Scarzello Giorgio e Figli - Barolo (CN)
Cantina del Nebbiolo sca - Vezza d'Alba
(CN)
La Baretta - Fontanile (AT)
Cascina Galarin - Castagnole Lanze (AT)
Produttori di Govone SAC - Govone (CN)
Gigi Rosso - Castiglione Falletto (CN)
Cordara di Cordara Claudia - Castel
Boglione (AT)
Casetta Fratelli - Vezza d'Alba (CN)
Tenuta Roletto - Cuceglio (TO)
Adriano Marco e Vittorio - Alba (CN)
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Gomba S.S. Agricola - Barolo (CN)
Le Strette - Novello (CN)
Cordero di Montezemolo - La Morra (CN)
Castello di Gabiano - Gabiano (AL)
La Source - St. Pierre (AO)
La Crotta di Vegneron Coop. Agr. Chambave (AO)
FOOD PRODUCERS:
Latteria di Cameri - Novara (NO)
Emozioni Italiane GmbH - Volketswil (CH)
Consorzio per la Tutela del Robiola di
Roccaverano D.O.P. - Roccaverano (AT)
Az. Agr. Luigi e Carlo Guidobono Luchini Casalbeltrame (NO)
Casamadaio - Castelcivita (SA)
GENEVA 26
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MAY 2014
Partner
Italian Chamber
of Commerce
for Switzerland
Agency of marketing
services
and territory
development
Restaurant managed
by a Piedmontese chef
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Academy of the
Italian cuisine
Consortium for the
Protection of cheese
"Robiola di
Roccaverano DOP"
Italian
manufacturer of
design objects
GENEVA 26
TH
MAY 2014