HSDPA a Bridge Too Far?

Transcription

2006-08-3
2006.8.11 10:49 AM
페이지1
001 채널맥(3443-0701)
Korea’s No.1 Information Technology Journal
August 2006 / Vol. 26
www.ittimes.co.kr
06
20
)
-69
42
MC
es
ag
/ID
ISSN 1739-2950
ep
08
(Se
8,500
ID
U.S. $8.80 / KOR.
Policy Direction (pages 16-21)
Open Korea / Daejeon (pages 22-23)
University / KAIST (pages 24-25)
Interview / Kim Ssang-soo (pages 32-33)
Asia CEO Forum 2006 (pages 40-41)
IM
5 Fl, Hyundai Intellex Bldg, 261, Nonhyeon-dong, Gangnam-gu, Seoul, Korea(135-832) Government registration No. Seoul-Ra-10914 Tel: (82-2)3459-0664~0665 Fax.:(82-2)514--7183
Korea’s Display Strives for Yesterday Glory
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Cover-Page
I
SEE
SDI
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Contents
2006-08-1 2006.8.10 04:7 PM 페이지1
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U.S. $8.80 / KOR.£ 8,500
08
ISSN 1739-2950
18
6
Policy Direction /
Environmental Management
Publisher’s Message
Korea Display Industry’s Rising Sense of Crisis
Potential Synergy Between Bids for Hosting 2014 Asian Games and
2014 Winter Olympics
32
34
8
Editorial
Can Cyworld Succeed in America?
10
12
Opinion
Digital Diplomacy in the Era of $100 a Barrel Oil
Korean Government Goes Blogging!
36
37
14
Expert Column
In Robotics, its Korea vs. Japan
16
18
20
22
Policy Direction
National Assembly: Global Marketing for Mobile Special Zone
Environmental Management: Environmental Synergy Between
IT and ET
Atomic Energy: Stepping Up Overseas Marketing of Korea’s Nuclear
Technology
Open Korea
Daejeon Metropolitan City: Daejeon Mobilizing for Investment
Attraction
24
University
KAIST: Shaping a World-Leading Science & Technology University
26
Science
Arirang-2 satellite: Korea’s ‘Space Odyssey 2010’
28
30
4
Special Report
Olympic Winter Games PyeongChang 2014: A Second Try for Winter
Gold
Asian Games Incheon 2014: Korea Seeks to Host 17th Asian Games in
Incheon in 2014
_ August 2006 KOREA IT TIMES
24
22 Open Korea28/ Exhibition & Conference
Daejeon Metropolitan City
38
39
40
42
45
46
48
50
52
54
56
58
Interview
Kim Ssang-soo, Vice chairman of LG Electronics: Adapting to
New Challenges
Design
KIDP: Designs on the World!
Mobile
HSDPA: Realizing the Dream of HSDPA
SK Telecom Succeeds in Commercialization of Handset-based
HSDPA
KTF Launches 3.5 Generation HSDPA Service in 50 Cities
HSDPA phone of LG Electronics selected as ‘Gadget of the
Week’ by Time
Exhibition & Conference
Asia CEO Forum 2006: Korea to Host Asia’s Top Global
Exhibition Industry Leaders Event
Cover Story: Display Korea@IMID/IDMC2006
Overview: Korea’s Display Industry Facing Stormy Seas
Welcoming speech for IMID/IDMC’06: ‘Let’s Share Display
Technologies & Information”
IMID/IDMC 2006 Interview: Gateway to Globally Competitive
Display Industry
New Growth Engine Display Center: Localization of Display
Parts a Priority for Korea
Information Display R&D Center: 21st Century Korea Needs
Original Materials and Technology
Opinion: Whither Korea’s Display Industry?
Samsung Electronics: All Set for 8th Generation Production Line
LG PDP Division: World’s Largest PDP Maker Sharpens
Competitive Edge
Merck: A 20th Century Pioneer of Liquid Crystal Technologies
& Materials
60
University /
KAIST
66
68
Samsung SDI: Pioneering Challenge of AM OLED Next-Generation
Display
Interview: Price-competitiveness and Quality are Key
JUSUNG Engineering: Stellar Growth in Semiconductor & TFT-LCD
Field
GRACEL: R&D’s Vital Role for Core Technology
DE&T: Unlimited Competition Era for Display Industry
70
Country Report
India: Strong Bonds of Friendship Based on Ancient Ties
72
74
On the Scene Report
Kotra Taipei: Vigilance Toward an Island Neighbor
iPark Boston: Linking Boston with Korean IT
62
64
76
78
Essay
From Silk Road to Digital Road!(Part-II): Emerging as a ‘Blue Ocean’
for Korea
Making Joint Ventures Work in Korea(Part-II)
81
People & Events
KITA Plans to Complete the Ubiquitous Trading Platform ‘u-TP’ by
2007
LG Telecom Appoints Jung IL-jae as New CEO
82
Hotel Spotlight
Fraser Place: New Services Apartments Star Rises in Seoul
84
Game & Contents
G-Star 2006: Korea’s International Marketplace for Games
86
Photo News
80
88
Real-Time News Online
89
KDC Developing Network Robot With Human-like Eyesight
Exhibition: Secrets of 50 Inventions of a Polymath
www.ittimes.co.kr
Innovative Technology / Hampex (pages 22-23)
Open Korea / APCICT (pages 24-25)
Congratulatory Messages (pages 26-35)
Software / MS Korea (pages 36-37)
Chairman & Publisher
Executive Advisor
Publisher & Editor- in- Chief
Kim Tae -sub
Han Kon- ju
Monica Jung Younboo
Supplement Director
Managing Editor
Senior Editor
Editorial Director
Kim Joo-hyung
Yeo Hong-il
Peter W.Strydom
Lee Kyung-hwan
IT Industry Editors
Business Editor
Senior Reporter
Contributing Writers
Lee Chung-moo
Lee Kang-soon
Jeffrey D. Bohn
Koo Won-hum
Staff Reporters
Internet Manager
Kang Joo-young
Yeon Choul-woong
Lee Suk-woo
Bluellet Choi
Shin Sung-won
Jude Kim
Kim In-ki
Cho Hee-sang
Ryu Mi-ja
Bok Dong-kyu
Business Manager
Circulation Manager
Administration Manager
PR Manager
Sales & Marketing Manager
Publication Team Manager
Kim Chang-ho
Park Mi-jung
Kim Si-hwan
Kim Rae-ho
Yoon Jong-jin
Yoon Hee-joo
Financial Auditor
Financial Team
Choi Eun-kyung
Cheon Hong-joo
Correspondents
N.America
Europe
Southeast Asia
Far East
China
Oceania
SW Asia
M.East
James Joo young-hoon
Choi Young-zun. Lee Sung-ki
Lee Jin-bok
Kim Moon-soo
Chun Jong-sung
You In-kyung
Choi Duk-hee
Chung Jung-ja
Photographer
Advertising Manager
Art Director
Designers
Overseas Sales/Distribution Agents ( Reference: www.ittimes.co.kr)
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2006-08-3
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Publisher’s Message
* Korea Display Industry’s Rising Sense of Crisis
* Potential Synergy Between Bids for Hosting Asian Games 2014
Incheon and Olympic Winter Games 2014 PyeongChang
The 2006 IMID/IDMC, beginning on Aug. 22, will provide Korea with a good
opportunity to examine what it must do to maintain international competitiveness
in the display industry. As Taiwanese and Japanese advances have been growing
more conspicuous in recent years, in both the LCD and PDP fields, a sense of crisis
is emerging in Korea’s display industry.
In order for Korea to maintain technological superiority, we believe that the
importance of localization of equipment parts and material in addition to the
independence of the core technology, plus nurturing of skilled human resources,
must not be overlooked.
Kim Tae-sub
Among several special edition articles related to ‘Policy Direction,’ we would
Chairman and Publisher
like to draw attention to Rep. Lim In-bae’s remarks, as new chairman of the Science
Technology Information and Communication Committee of the National Assembly, that the
government should create a more favorable environment for IT firms and start-ups to help them
compete with large enterprises on an equal footing.
On the national front, digital diplomacy with African nations, whose digital power is still inferior,
although these nations are regarded as a huge new source of oil, can be a way out for Korea in the era
of $100 a barrel oil as president & CEO of KADO, Sohn Yeon-ki, pointed out. The exploitation of oil
resources in the United States have already almost reached their limit, while Russia, too, which is
enjoying a brisk market these days, is likely to see its fortunes turn by 2015. The member nations of
OPEC, too, are highly likely to be on a downhill track starting from 2025.
Moreover, with the postponing of the decision on the host city for the 17th Asian Games to be held
on 2014 to the second half of next year as an impetus, we expect that the Asian Games 2014 Incheon
as well as the Winter Olympic Games 2014 PyeongChang could be attracted to Korea next year
simultaneously. In fact, if Incheon is selected as the host city for the Asian Games 2014 during the
25th OCA General Assembly in December this year in advance, there will be also a possibility that it
could affect the decision on the hosting of the Winter Olympic Games 2014 Korea’s resort city of
PyeongChang is bidding to host it.
Likewise, we expect that the design-related articles would serve as an opportunity to allow
associated business circles to be awakened to the fact that corporations that don’t consider design, will
inevitably be weeded out from global competition. As Apple’s iPod success example shows, only
enterprises that elicit deep emotions from customers and can draw on the senses, are able to grow as
global enterprises.
Kim Tae-sub
6
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2006-08-3
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페이지8
001 채널맥(3443-0701)
Editorial
Can Cyworld Succeed in America?
Korea’s biggest social networking Web site, Cyworld, recently took the industry by
surprise by announcing its decision to launch its service in the U.S. market, starting
with a public beta version, after some major U.S.-specific customization. It plans to go
into head-to-head competition with a similar American version, called MySpace
The service, owned by SK Telecom, Korea’s biggest telecom firm, has about 18
million Korean members, or more than one-third of the country’s entire population.
About 90 percent of all Koreans in there 20s have reportedly signed up to Cyworld,
more than penetration in the United States.
Cyworld’s revenue in Korea comes mainly from the sale of virtual items worth
nearly $300,000 a day, or more than $7 per user per year. By comparison, ad-heavy
MySpace makes an estimated $2.17 per user per year. This year Cyworld expects to
contribute $140 million in sales, with virtual items accounting for 70 percent.
SK plans to invest about $10 million into the U.S. launch, and Cyworld hopes to
attract 2 million American members by the end of next year.
Although the store will open with more than 5,000 virtual items for sale, Henry
Chon, who is the CEO of Cyworld USA expects to make more money in the United
States from advertising than from the sale of virtual money.
Essentially, how Cyworld works is that each user has a “mini-hompy” - a pixelled room that can
be decorated with furniture, wallpaper and other items. All these items must be paid for in
Cyworld’s virtual currency, dotori (Korean for “acorn”). Users can buy virtual currency using their
cellphones, or purchase vouchers in real-world shops. It comes as no surprise that this has been very
profitable for Cyworld. Business Week reported in September last year that Cyworld was making
“$12.5 million on sales of $110.4 million”.
Judging by the information on the site, Cyworld U.S. will be virtually the same as the original
Cyworld, but even though Korea’s “mini-hompy” has become a “mini-room,” the premise remains
the same. And while MySpace allows users to integrate external services into their pages, Cyworld
is a closed platform that charges for most additional items.
But it may prove more successful than the U.S. networks in one crucial aspect: profitability.
Monetizing social networks is a tough challenge, and the internal economy may be a real bonus for
Cyworld. What’s more, by targeting the youngest possible demographic, Cyworld has a good excuse
to keep the system closed.
CyWorld’s parent company SK Communications has reportedly set up a 30-person office in San
Francisco, spent around $10 million on launching the U.S. version and pledges to spend whatever it
takes to be successful in the new market. Still to come are a mobile play and music sales through
CyWorld. The company already has localized versions in Japan, China and Taiwan. Localization for
many other parts of the globe is said to be in the works, and even if it does not succeed in achieving
dominance of the United States, it will be valuable experience in a highly sophisticated market.
It remains to be seen whether CyWorld can translate its success in one country elsewhere,
especially to a massive market like the United States. Whatever, the outcome, it will be an excellent
test case concerning the challenges of localization in the social networking space. Moreover, it is
very encouraging to see a Korean software company spreading its wings globally.
8
2006-08-3
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001 채널맥(3443-0701)
Opinion
Digital Diplomacy
in the Era of $100-a-Barrel Oil
rich nations one after another.
The stakes were huge. China succeeded in
clinching strategic relations with most of the
major oil producing countries, such as Nigeria
and Angola, and won a large-scale oil
he grim prospect of oil hitting 100 dollars a
development project. Even though China had to
barrel, something that we had never imagined,
pour in 4 billion dollars of investment, China
is now right before us. The melancholy sound
National Petroleum Corp. was awarded with a
of sirens warning us of the oil price breaking 100
priority to bid for the development of four oil
dollars a barrel by year’s end keeps ringing.
wells in Nigeria.
Whether there is a Middle East crisis or not, the
Japan’s investment in Africa, too, is colossal.
price of oil hitting 100 dollars is something waiting
During the 13-year period from 1993 to 2005,
to happen. The oil resources in the United States
Japan has provided a total of 10 billion dollars to
have already reached the limit, while Russia, too,
Africa as gratuitous grants. Under the belief that
which is enjoying a brisk market these days, is
this is still inadequate, the country plans to
forecasted to see its fortunes turn by 2015. The
Sohn Yeon-ki
increase the grant to 1.4 billion dollars a year
member nations of OPEC, too, are highly likely to
President & CEO, KADO
starting next year.
be on a downhill track starting from 2025.
Our report card, on the other hand, is unutterably miserable.
For this reason, Africa has emerged into the limelight. When
In 2005, the nation’s financial aid to Africa was less than 30
I see leaders of great powers rushing in to take great care of
million dollars. With such background, the government has
Africa, it makes me cast doubt as to when Africa had been a
recently posted a legislative notice of its plan to revise a law so
continent of crisis.
that airline tickets on international routes will be levied with one
In the diplomacy with oil rich nations of Africa, great powers
thousand won each to procure an
are not picky to save their faces.
assistance fund for developing
When Angolan President Jose
countries including African
Eduardo dos Santos paid a visit
nations. Even if the law is
to Washington, D.C. in 2004,
enforced, however, the fund will
U.S. President George Bush
amount to only about 13 million
accorded the Angolan President,
dollars, approximately onewho had been in power for 25
hundredth of Japan’s annual
years at the time, with a present
grants to Korea, since there are
of publicly announcing that the
about 13 million travelers
United States is supporting the
leaving Korea every year.
incumbent government of
Under such circumstances, it
Angola. Soon after the
will be quite difficult for us to
announcement, the U.S. oil
get a red carpet welcome in
company Chevron Texaco
Africa. Moreover, we are
succeeded in signing a contract
situated in very unfavorable circumstances to contend with such
prolonging its oil production in Angola for 20 more years.
powers as China and Japan in the diplomacy for energy.
In the case of China and Japan, too, the story is no different.
At any rate, however, there seems to be no other choice. We
For this year alone, key leaders of the Chinese government, such
cannot just sit idly by and only watch the strong powers stroll
as Foreign Minister Li Zhaoxing, President Hu Jintao, and
ahead. If we fail to find an alternative, it will be most evident
Prime Minister Wen Jiabao have all made visits to Africa’s oilThe writer of this article is Sohn Yeon-ki,
President & CEO, Korea Agency for Digital
Opportunity & Promotion (KADO)... Ed.
T
what outcome this would bring to our future generations.
Then, where can we find an alternative? An incident that
happened in Mexico last June gives us a hint. A Korean
delegation of energy committee members who had wished to
meet with the leaders of Mexican ministries concerned wasn’t
able to talk with them despite our showing of hospitalities. In
contrast to this, however, dozens of government officials from
Mexico have gathered at an event hall where Korea was
introducing “e-government” at about the same period. They
listened attentively, and with astonishment, to what Korea can
offer through IT technologies.
Likewise, the IT industry is the field of our operations that
we are best at and that we have gained recognitions from
countries around the world. As a case backing this point, the
International Telecommunications Union (ITU) announced on
July 5 that Korea has once again topped the list of 180 countries
included in its study of Digital Opportunity Index in succession
to last year, thus reconfirming Korea’s stature as an information
society leading the IT industry of the world.
Under such background, we have to utilize “Digital
Diplomacy.” This may attract less interest than China’s
overwhelming strength to provide 10 billion-dollar credits to
Africa for the next three years. Moreover, it may also require
more restraint and perseverance. But, what other alternatives can
there be?
What’s fortunate, however, is that African leaders, too, are
well aware of IT’s importance and the seriousness of problems
that may arise from the unequal access to information. At the
World Summit on the Information Society held in Tunisia last
November, African leaders strongly asked for assistance from
advanced countries to resolve the information gap existing in
their respective countries.
The assistance in the form of handing over dollars to Africa
is like directly giving fish to its peoples. However, the
technological assistance in laying down a digital infrastructure
and the successive resolving of the information gap is like
teaching fishing techniques. At this right moment, it may be true
that people’s eyes may rest on the dollars first. Still, there will
come a day soon when people will be awakened to the fact that
the resolving of information gap through digital service takes a
precedent.
For our part, we have to prepare for this very task. It is time
to devise a digital assistance project for nations in Africa and
other energy-rich countries around the world. This is the very
way we can secure our survival because the days of spending
spree and high economic growth due to cheap oil prices have
come to a close.
“The assistance in the form of handing
over dollars to Africa is like directly
giving fish to its peoples. However, the
technological assistance in laying down
a digital infrastructure and the
successive resolving of the information
gap is like teaching fishing techniques.”
1 0 _ August 2006 KOREA IT TIMES
KOREA IT TIMES August 2006 _ 1 1
2006-08-3
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페이지12
001 채널맥(3443-0701)
Opinion
Korean Government Goes Blogging!
Ministries reach out to Netizens on Cyworld’s mini-homepages
By Park Chan-kook
R
ecently, many Korean government
ministries and offices have
announced that they would enhance
online advertising and campaigns through
mini-homepages, blogs, and Internet-communities in leading Internet portals, in
addition to their official homepages.
Last year alone, more than 40 government ministries and government-supported
organizations established mini-homepages
in “Town,” the business oriented cyberspace offered by the Internet portal
“Cyworld.”
Government officials who have
launched blogs in leading portals assert
that using a personal blog in leading portals
is a more efficient way to advertise government policies and events and get public
attention compared to traditional homepages because it provides a way of getting
closer to “Netizens”. Besides the advertisement effect, the use of blogs by the
government has the latent power to activate
policy discussion and enforce a participatory democracy. Thus, blogs can be a significant means of policy marketing for the
government.
Blogs are effective for the policy marketing in terms of four characteristics.
Firstly, policy marketing using blogs
allows the general public to become more
familiar with public policies. Policy issues
are delivered to people through free and
enjoyable images in a familiar cyberspace.
This advantage can enhance the favorable
image of ministries and offices and
decrease the disapproval of policy at the
same time.
Direction for managing
governmental blogs
The current management situation of
governmental blogs is highly dependent on
the leading portal sites. The strong point
depending on the leading portal sites is that
there is a high possibility that many people
will visit the blogs. But on the other hand,
the weak point is the lack of discretion in
managing the blogs. The main reason why
governmental blogs highly depend on the
leading portal sites in Korea is that the portal sites maintain a closed policy for sharing contents with other portal sites. Many
people use blogs on the leading portal sites,
however, they can not simply share their
contents with blogs in other portal sites.
Recently, portal sites decided to change
their management principle into one that
allows for sharing with each other in line
with the trend of web 2.0. Governmental
organizations should be gradually independent of portal sites as the trend matures,
even though they depended on the leading
portal sites at the first stage. Governmental
blogs need to be differentiated with continuous evolution and obtain discretion in
management.
Besides, deliberative discussion should
be enhanced by operating the blogs for policy marketing. In order to do that, continuous
development of contents is necessary. The
contents should be related to policy issues
and easily understandable. They should also
have the power to induce people to participate in deliberative discussions. The advertisement effect of blogs is considered high
and people actively visit the events that government departments hold in their blogs.
However, this effect could come near to just
gathering people for events.
To avoid any undesirable result, the policy marketer should always pay attention to
two-way communications. The trackback
function plays an important role here. The
function makes up for the weak points of
comments and bulletins and gives people
opportunities to suggest their opinions in
an open way. In this sense, the budget
needed to foster trackback use, filter out
profanities and encourage active users,
should be emphasized in budgetary allocations.
Korea is one of the most developed
countries in Internet-use in the world.
Many countries will benchmark the activities of the Korean government in online
policy marketing. Currently, Korea’s governmental blogs are at the first stage and
have been evaluated positively in policy
advertisement effect. However, there is little discretion in management, and some are
focused too much on events and others are
still too formal and bookish. Korea’s
online policy marketing has arrived at the
stage where it must overcome these
teething problems and become a fullfledged e-Government.
-----BS in Public Administration, Kookmin
University, Korea,
2002.2
Completion of a Specialist Course in
Technology Transfer, Korea Technology
Transfer Center,
2004.3
MA in IT Business, Graduate school of IT
Business, Information and Communications
University,
2005.2
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2006-08-1 2006.8.10 04:7 PM 페이지1
Open New Vistas to the IT World
001 채널맥(3443-0701)
Advantages of blogs
in policy marketing
Secondly, blogs make an
ier way, and enable governissue of public policy very
mental organizations to effecquickly. Information is easily
tively advertise their missions
diffused through communities
and policy programs. In this
and blogs because people have
sense, blogs have particular
easy access to each other in
advantages in terms of policy
cyberspace-they can spread
advertisement. Visitors to the
the contents of one blog to
blogs as well as governmental
another blog quite simply.
organizations have evaluated
Thirdly, in contrast to
the blogs as a new and striking
existing homepages on which
marketing means.
Park Chan-kook
it is difficult to upload images, ITthinknet, research fellow
However, there remain
sound, flash, multimedia, and
some problems to solve.
etc., blogs offer a variety of
Firstly, all governmental blogs
types of expression. Existing homepages
are built on huge portal sites such as
use bulletins that are text-oriented in order Cyworld, Naver, Daum, etc. Therefore, it
to give people opportunities to share their is difficult for governmental organizations
opinions. However, when using blogs, the to analyze web logs and insert new funcextra bulletin is not necessary because tions whenever required for policy marketblogs can communicate with each other ing. In order to ensure discretion in the
without the extra space.
management of their blogs, they should
Fourthly, blogs enable a deliberated dis- install their own blogging programs on
cussion in cyberspace. There is a function their web servers.
called “Trackback” which essentially proSecondly, governmental blogs mainly
vides a means whereby different web sites focus on events and are not used actively
can post messages to one another not just for policy discussion (news.go.kr, Nov. 2,
to inform each other about citations, but 2005; Donga Ilbo, Nov. 10, 2005). Until
also to alert one another of related now, certain activities of governmental
resources. Through this function, we can organizations, such as posting of events
determine whose blogs have posted com- and policy information, and advertising of
ments to our blogs, and visit those blogs organizations, etc., have been aggressively
with one click. In this sense, the function
offered since the beginning. However, blog
reduces the side effect of anonymity in users are not much active in deliberative
cyber space and provides autonomy of discussion on policy issues. They upload
expression.
comments in an active way compared to
trackbacks. However, expression by means
of comments is very limited in that it is
Governmental blogs appeal
text-oriented and difficult to express delibto younger generation
Governmental blogs in Korea give the eratively long sentences. Moreover, proInternet-savvy younger generation oppor- fanities are prevalent owing to the
tunities to get policy information in an eas- anonymity of cyberspace.
In Korea’s governmental blogs, there is
overall a lower degree of participation in
trackbacks compared to comments. In
unpopular blogs such as the FTC (Fair
Trade Commission) and FSC (Financial
Supervisory Commission), the number of
comments is even small. Besides, since
almost governmental blogs belong to
Cyworld’s blog, discussion through the
blogs does not happen frequently.
Cyworld’s blog was not originally intended
to be used for the purpose of discussion but
for advertising or the sharing of individual
information.
www.ittimes.co.kr
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Phone: 82-2-3459-0628, E-mail: [email protected]
2006-08-3
2006.8.11 10:49 AM
페이지14
001 채널맥(3443-0701)
Expert Column
In Robotics, its Korea vs. Japan
The following is the first part of a contributory article by Kim Jong-hwan, professor at
KAIST, to be carried in the August &
September issues....Ed.
O
Kim Jong-hwan,
professor at KAIST
ne way to raise Korea’s national power is
the uplifting of our capabilities in science
and technology. Hence, I shall look into
the hard facts and capabilities of Japan in the
field of robotics, in which I am involved at the
Korea Advanced Institute for Science &
Technology (KAIST). When speaking of
robots, it is Japan that comes first to mind. But,
could this still be true in the 21st century? Let
us examine our potential.
Recently, the development of robot technologies (RT) centering on humanoid robots
has been in full swing in Japan. Enough to be
called as the paramount leader in robotics,
Japan boasts the world’s highest level in robotics and their commercialization beyond that of
the United States. Not resting on its laurels
attained so far, Japan is undaunted and has an
ambition to lead the robotics age of the 21st
century that is based on humanoid robots.
Leading corporations in Japan, like Sony,
Honda, and Toyota, are pushing ahead with
projects to dominate the world market with
humanoid robots stamped with ‘Made in
Japan’ in succession to transistor radios, TV
sets, videos, semiconductors and game
machines.
With respect to the commercialization of
robots, Japan has the know-how and experience that is one step ahead of the United States
since its history of robot development began
long ago.
The word robot comes from the Czech word
robota, meaning forced labor of serfs, and the
term “robots” first appeared in Karel Capek’s
science fiction play, Rossum’s Universal
Robots, in 1921. The Capek play tells of a
story how robots made by a scientist and doing
difficult jobs in place of humans revolt against
their human masters and ultimately rule the
world.
In 1962, 40 years after the advent of the
play, the U.S. automaker General Motors introduced the world’s first industrial robots to its
manufacturing lines for raising productivity.
With this as a starter, industrial robots began to
be aggressively introduced in the manufacturing processes from the welding, assemblage
and coating of automobiles to electronic goods.
Today, there are about one million industrial
robots supplied worldwide and the number is
expected to grow much more in the days to
come.
Still, and since these industrial robots were
made to perform relatively simple and repetitive works, their outward forms were far from
resembling human appearance, and with no
intelligence to speak of, too. However, intelligent robots resembling humans are now making their debuts one after another. This robot,
which is called ‘humanoid’ comprised of a
head, two arms and hands, a trunk of the body
with two arms and feet just like a human, can
work in place of humans by imitating the intelligence, actions and interactions of humans or
render services through cooperative operations
with humans. In this very field of humanoid
robots, Japan has the world’s most competitive
edge.
Japan leads
industrial robots market
Even though Japan had fallen behind the
United States in developing robots, it succeeded in commercializing them ahead of the
United States. During the introduction period
of industrial robots in the 1970s and 80s, Japan
led the industrial robots market worldwide.
Japan, which displayed the world’s best technologies in such fields as automobiles, electronics, and semiconductors, raised big profits
by developing intricate industrial robots based
on this and introduced them to markets at
home and abroad.
Presently, it is widely thought that about
half of all the industrial robots supplied around
the world are made in Japan. Not to be content
with such a feat, Japan has been heavily Japanese are in the process of slowly meet- tles between humans and aliens from the
investing in robotics in recent years under ing in actuality the iron-armed ‘Atom’ and space.
The characters of Atom that had never
the appraisal that robot technologies (RT) ‘Mazinger Z’ that they were glued to when
lost a smile on its face and remained faithis a high value-added industry of tomorrow they were kids.
ful as a companion to kids cheered up
together with IT (information technoloJapanese reeling from the ashes of a war.
gies), NT (nano technologies) and BT (bio
‘Atom,’ savior
Not only had Japan overcome the pains
technologies). Japan forecasts that the RT of robot industry in Japan
market, whose market size stood at 500 bilJapan has been clinging to the job of from a war lost and grown to become an
lion yen in 2000, will grow to an 8 trillion making robots resembling humans with all economic giant of the world but also sucyen market by 2025, and emerge as a para- its capacities. The humanoid robots devel- ceeded in introducing and industrializing
mount industry.
oped in Japan, all with charming and famil- robots ahead of any others around the
If it had been the automobile industry iar looks, make humans pleasant and com- world. And yet, the robot characters that
that sustained Japan in the 1970s and 80s fortable. Such an image of a kind robot have appeared in comic movies since Atom
thanks to its economic spin-off effects, it is cooperative to humans all began from the lost warm hearts and personalities.
forecasted that the robot industry will play “ron-armed Atom.”
the same role in the years to come.
Even though ‘Atom’ was an animation * Focusing on the development
Since last year, the Ministry of character, the influence it had on Japan’s of humanoid robots
Economy, Trade and Industry of Japan has robotics industry in fact was an immense
With an aim to give rebirth to Atom as a
been carrying out a project involving one. There is no objection to speak of on character not only of Japan but of the world
industries, academies and
on the 40th anniversary of
research centers under the
the 1963 series on April 7,
name of “Robot Challenge
Tezuka Productions in 2003
Initiative in the 21st
had undertook the “Atom
Century” for the advanceDream Project.” By investment of the robot industry.
ing a total of 10 billion won,
Moreover, the government
a new ‘Atom’ animation
has also been pushing forcomprised of 52 episodes
ward with the ‘Human Robot
was produced with the effect
Project (HRP)’. Above all,
of raising 200 billion won in
all the efforts made by the
the sales of goods alone
Japanese government, industhrough license agreements
tries and related research
with
80
companies.
centers are focused on the
Moreover, it is forecasted
development of robots,
that the size of the market
specifically humanoids that One way to raise Korea’s national power is by raising its capabilities in
related with the character
could be utilized in various science and technology, such as with robots.
‘Atom’ could well approach
fields of people’s daily lives.
nearly 500 billion yen (about
Aided by the wholehearted cooperation the view that it is nothing but ‘Atom’ that 5 trillion won) in the next three years.
among the three parties of the government, had been modeled after by all the
The reason behind the all-out efforts
industries and academic institutions, the
humanoid robots, including Honda’s being made by Japan for humanoid robots
robot industry of Japan is fast advancing humanoid robot ‘ASIMO’. Quite a number is not confined to the Atom’s image. As
into the age of humanoid robots that are of people leading Japan’s robotics industry Japanese firms account for 60 percent of
centered on everyday life, from today’s these days had been building up their the industrial robots market, Japan stands
industry that is focused on robots for indus- dreams of becoming a robot scientist dur- in a class by itself in the robotics industry.
trial use to that of robots for everyday use ing younger years while watching ‘Atom.’
However, the industrial robot market
like robots for amusement as pets, for nursbegan to show limits in its growth since the
The iron-armed Atom started life as a
ing patients, and for chatting. The emerg- comic strip in a kid’s monthly in 1951 by 1980s. As robots had been deployed to
ing designs and functions of robots are Osamu Tezuka who is also known as the most manufacturing lines, the robot market
becoming so much more diverse and intri- ‘God of Comics’ in Japan. In Korea, the became saturated. Since then, Japan, with
cate that it could not have been imagined in anime character was first broadcast in the government, industries and research
the past. Still, these robots can be said to be 1963. The robot Atom, discarded for not
centers all combined, began to dedicate
at the very initial stage of robot develop- being fully grown in shape even though it itself to the development of humanoid
ment in comparison to the one that had same emotions as humans, displayed robots.
appeared in the movie I, Robot. However, loyalty to humans by fighting hard in bat(to be continued in September issue)
2006-08-3
2006.8.11 10:49 AM
페이지16
Policy Direction
001 채널맥(3443-0701)
/ National Assembly
Global Marketing
for Mobile Special Zone
Stronger support, human resources needed for Korea’s IT venture firms
T
he government should create a more
favorable environment for IT firms
and start-ups to help them compete
with large enterprises on an equal footing,
according to Rep. Rim In-bae, new
chairman of the Science Technology
Information and Telecommunication
Committee of the National Assembly.
He said that the domestic IT and
venture companies have experienced
unbalanced growth, which means that the
qualitative growth is insufficient compared
with qualitative growth.
In an interview with the Korea IT
Times, he said, “In the course of
unbalanced growth led by the game and
manufacturing industries, the sectors that
led the existing growth have reached
saturation point. On the other hand, they
are facing many difficulties in creating
new demand.”
In particular, Korea’s IT and venture
companies lost price competitiveness in
the low-price market owing to the rapid
growth of Chinese companies.
Accordingly, their profitability in the
future is uncertain and their fresh
investment has been dampened.
As a result, the government needs to
create an environment where domestic IT
and venture companies facing serious
difficulties to compete with large
companies on an equal footing, he said.
At the same time, it should actively
foster creative small and medium start-ups
that can create high value-added through
active financial support and improve the
M&A environment for such smaller startups.
In particular, as the domestic market
has already reached saturation point,
Rim In-bae, chairman of the Science
Technology Information and
Telecommunication Committee of the
National Assembly
Korea’s IT and venture companies should
strengthen global marketing and
concentrate their energy on creating new
demand.
As part of such efforts, the mobile
special zone as a test bed is expected to
fulfill an important role related to global
marketing.
Along with this, it is important for
value-added of software to be connected
with that of manufacturing again for new
growth engines. As a result, the
government should seek to implement
policies to support this.
Of course, as a prerequisite, investment
in basic technology should be expanded.
“If these efforts are made, the
committee will spare no efforts to extend
active assistance and support to IT and
venture companies facing serious
difficulties. I am confident that these
companies will become the nextgeneration growth engine,” he said.
Asked about the mobile special zone
promoted by the government, Rim said, “I
have a somewhat negative view of the plan
as the Ministry of Information and
Communication has pushed ahead with the
project in a way different from earlier
expected. Some people suspect that the
government hurriedly announced the plan
aiming at the May 31 local elections and is
trying to pass the plan after the election.
Related to this, I cannot help but think that
former Minister of Information and
Communication Jin Dae-jae used it as one
of his election pledges, while running for
the governor of Gyeonggi Province as the
candidate of the governing Uri Party.”
He went on to say, “The special zone
should have a clear conception and
standards for establishment. However, the
government hastily announced that it
would cost a total of 1 trillion won,
boosting heated competition among local
governments to attract the zone. It is the
main reason behind the criticism that it
was a pork-barrel project aimed at the
local elections after all.”
Moreover, the ministry is reportedly
receiving reports on the surveys on
demands for the mobile special zone and
mobile-related infrastructure situation of
each local government. Some people
regard this as the ministry’s intention to
set up the special zone in a metropolitan
area.
In this regard, the MIC minister
apologized at the standing committee of
the Science Technology Information and
Communication Committee of the
National Assembly for causing confusion and
excessive competition by announcing the plan
without concrete and detailed contents. He also
said the government would come up with concrete
plans, including an idea on the change of the title
of the mobile special zone, around August.
The mobile special zone that will lead the
global mobile market with advanced technology
and services should be decided not by the influence
of the central government or a political logic but
by efficiency and an economic principles, said
Lim.
On the recent trend of avoiding the science and
engineering sector, he said that the 21st century is
a knowledge-based era where knowledge creates
value added, widely different from the capitalbased economy of the 20th century.
In the knowledge-based era, securing excellent
manpower in the science and technology sector
sways the fate of a country and its importance will
exceed such material factors as capital and
technology.
In particular, such competitors as China and
Taiwan armed with active investment in the
science and technology field have been chasing
Korea.
Considering the reality that the nation’s
technology gap with the competitors is narrowing
and a growing number of Korea’s manufacturing
companies are moving their factories to foreign
countries, the core strategy to cut out their chase
and catch up with advanced countries is the
development of science and technology.
Unfortunately, however, the exodus of talented
people from the science and technology sector has
been accelerating, so it is urgent to employ strategic
measures to secure high-quality manpower in the
science and engineering field, he said.
Concretely, we should seek ways to expand
tailor-made education at companies and
universities and set up a manpower-mediating
center in the science and engineering field.
Secondly, retired researchers can be used at
small and medium-sized enterprises and the
government can support job activities of female
manpower.
Thirdly, it is need to revamp the state
examinations for higher officials in technology and
promote the successful candidates of the state
examinations to a responsible post.
Fourth, enterprises need to expand the ratio of
executives in charge of science and technology and
offer various incentives to those engaged in basic
science and technology sectors.
The following are excerpts from the interview with Rep. Rim In-bae,
new chairman of the Science Technology Information and
Telecommunication Committee of the National Assembly:
Q: Would you give your impressions of being appointed as the
chairman of the Science Technology Information and
Telecommunication Committee of the National Assembly and
introduce activities of the committee?
First of all, I think it is my great honor to have a chance to contribute
to the development of Korea’s science technology and information and
telecommunication fields that will sway the nation’s future.
As the chairman of the Science Technology Information and
Telecommunication Committee of the National Assembly, I will collect
various opinions from the committee members and play a coordinating
role, while keeping an unbiased position.
In particular, the committee is dealing with advanced industries and
fields that cannot avoid fierce competition with major advanced
countries.
As the committee chairman, I will go all-out to accelerate the
development of the nation’s advanced industry through rapid decision,
progress and prompt budget assistance.
The committee is in charge of development of science technology and
national informatization through screening of bills related to science
technology and information technology, inspection of administration
affairs, and investigation activities.
Q: What do you think is the most urgent problem facing the
nation’s science sector?
There are many problems in the nation’s science technology and
information & telecommunication fields. Among them are convergence
of broadcasting and communication, the crisis of the domestic
communication industry related to the Korea-U.S. FTA, loss of growth
engine of IT-related startups and avoidance of entering the science and
engineering sector.
Along with this, I can cite the problem in the course of implementing
science technology budgets as the most urgent matter to be solved.
It is desirable to concentrate all energy on core technologies through
active investment in basic technologies. To this end, securing excellent
manpower is essential, so we should map out tangible and intangible
measures to support the science and engineering sector.
Q: Would you introduce the future plans of the Science
Technology Information and Telecommunication Committee of
the National Assembly?
Korea, which was a barren ground for the electronics industry several
decades ago, has changed to a proud country exporting such state-of-theart products as semiconductors, automobiles, handsets, PDP and LCD.
The main reason behind the successful change is endless efforts of
talented people. Our committee will make best efforts to active foster and
support outstanding talents to create a more powerful and dynamic
country in the future.
2006-08-3
2006.8.11 10:49 AM
페이지18
001 채널맥(3443-0701)
Policy Direction / Environmental Technology
Environmental Management Corp.
Environmental Synergy
Between IT and ET
“Clean SYS” chimney remote observation system being promoted as global brand
E
nvironmental Technology (ET) and
Information Technology (IT) are being
grafted together in Korea, with the
locally developed “Clean SYS,” a chimney
remote observation system now being
recognized in terms of its technology both
at home & abroad. At the same time, the
(www.emc.or.kr) is being reborn as an
innovation brand creation institution,
nurturing it as a global brand.
In the past, the Corporation used to
analyze pollution material discharge
density by extracting a sample ore
irregularly. But the new ‘Clean SYS’
measures seven items’ air pollution
material density and emissions around the
clock such as nitrogen oxides which are
discharged from around 360 places of
business, & 870 large-sized discharge
systems like power plants, iron works and
incineration facilities.
As a cutting-edge remote observation
system, Korea’s IT technology, the highest
level globally and measurement
technology are grafted, its function is
forecast to be strengthened continuously as
remote observation and control are enabled
by utilizing mobile equipment like PDA in
step with the Ubiquitous environment for
the future.
In conjunction with this, chairman Son
Joo-suk, Environmental Management
Corp., who took office early in May, this
year, said that the Corporation has plans to
make ‘Clean SYS’ a representative
innovation brand of the Ministry of
Son Joo-suk, Chairman
Environment as well as its Corporation,
adding that Clean SYS is contributing to
technology’s localization as well as export.
Management by Walking
Around (MBWA) practice
In order for the Environmental
Management Corp. to be able to rise again
as a corporation which is admired by the
nation even more with the Corporation’s
20th Anniversary next year as an impetus,
Son emphasized: “First off, the
Corporation will propel itself by
establishing a new Purple Ocean
management strategy so that its
Corporation phase will be able to
enhanced by boosting business’ efficiency
and by digging out new growth engine
business.”
What Son stressed second, was that
imperial marketing capacity needs to be
strengthened to boost the value of the
Environmental Management Corp. so that
the Corporation could discharge its pivotal
role in improving the nation’s environment
technology’s level and quality.
Thirdly, Son said that Environmental
Management Corp. would continuously
maintain creative collaboration relation by
beefing up bilateral communication so that
it can be reborn as a public institution
whose value is recognized by the people,
the government and environment industry
business circles by pursuing the
maximization of customer satisfaction.
In its innovation process to cope with
management environment change
effectively and swiftly and to bolster its
existence foundation, he has fourthly
committed himself to doing Digilog
sensibility management in which all can
join spontaneously and pleasantly.
Along with materializing ‘Justice
Management’, the chairman underlines
that he would ‘Management by walking
around: (MBWA) so that the Corporation
can practice pending question tasks as
soon as possible.
Internationally recognized
Clean SYS
As regards Korea’s environment level
in the field of the atmosphere, the quality
of water, and scrapped material etc., Son
admits that life waste recycling rate is good
than advanced countries in terms of envi-
ronment index, but to accomplish
advanced country level’s environment
level, it is the actual reality that there are
many fields to have to be improved such as
the quality of water goal accomplishment
rate by a waterhouse section, benefit population ratio accompanied by the public
sewage processing facility, and nitrogen
oxide density among the atmosphere in the
region around the capital.
He explains: “To date, environment policy has been propelling with priority given
to pollution media control like the atmosphere, the quality of water, and soil, but the
paradigm’s conversion is happening
toward a direction to keep the people’s
health as the people’s expectation about
agreeable environment and health becomes
higher”.
For this’ full-scale propulsion, Son said
he understands that the government is
establishing the ‘Environment Health 10
Years Plan’, regarding 2006 as the first
year of this environment health plan.
The chairman emphasized that the people everyone’s environmental-friendly
behavior is necessary along with the efforts
of the government so that Korea can
accomplish an environment level suitable
to an “advanced environment nation where
mankind and the nature live together.”
The environment industry is by all
means necessary for sustainable development and it is rapidly growing as the people’s demand for an agreeable environment
is on the rise and international environment
regulations are being reinforced, Son
points out. In addition, he assesses that
environment industry holds considerable
potential as an export industry too with
China, India as well as Asia market as its
object in which industrialization are being
attained rapidly.
Nevertheless, the domestic environment
industry has been making inroads into
overseas market in earnest since 2001, but
it is a real condition that the major part of it
are short in terms of capital, information
power and marketing ability as trifling
smaller companies.
In particular, he pointed out that it is the
actual reality that cutting-edge technology
like ‘Clean Production’ lags behind
advanced countries greatly though domes-
Chairman Son (center) makes an inspection of associated environment facilities.
tic environment technology possesses comparatively competitiveness in the field of
post treatment in the technical side.
In actual reality where advanced countries restrain to deter latecomer country’s
advance into their countries market by
arming themselves with advanced environment technology, Son insisted: “In order
for Korea to develop into an environment
industry power in the 21st century, we
should pitch ourselves into nurturing environment technology as well as environment industry by reinforcing environment
management capability which can cope
with environment demand in a pan-national dimension”.
CDM (Clean Development
Machinism) introduction
With regard to the Corporation’s
innovative major projects, Son mentioned
that as technology development’s trend is
convergence between fields in recent
years, Environmental Management Corp.
also has successfully carried out the
quality of water measurement network
management system and chimney remote
observation system through Convergence
between technology fields.
He said that ‘Nakdong River Water
System Land Purchase Management
System Construction Project’ also is a new
project, which is being propelled by grafting location information technology plus
environment technology and information
telecommunication technology with the
goal of its completion on Dec. this year.
Besides, the chairman explained: “The
Corporation is introducing CDM (Clean
Development Machinism) too to enhance
corporations’ confrontation power accompanied by the Climate Change Convention
and to activate a new market CDM market”.
The Environmental Management Corp.
is composing an expert team to assist policy so that our government can embrace the
Climate Change Convention and CDM
market’s trend continuously and further see
wise policy directions, according to Son.
Second, the Corporation is providing
local autonomous entities or private enterprises with education consultation service
that wants to support correct decision-making for the sake of CDM business activation at home.
Thirdly,
the
Environmental
Management Corp. is preparing internationally authorized CDM DOE (Designed
Operational Entity) designation as well as
its operation about environment part CDM
business.
Son concluded: “Given that so far it has
been a learning experience regarding CDM
business, from now on is a time prudent
business propulsion should be attained
considering profitability in earnest as well
as conformity of national policy direction.”
2006-08-3
2006.8.11 10:49 AM
페이지20
Policy Direction
001 채널맥(3443-0701)
/ Atomic Energy
Stepping Up Overseas Marketing
Of Korea’s Nuclear Technology
By Yeon Chul-woong, staff reporter
S
ince establishing the “Atomic Energy
Technology Export Support Team”
Korea’s Ministry of Science &
Technology (MOST) has been proactively
lending its full support to linking domestic
nuclear energy technology to exports.
The Ministry has meanwhile been pursuing external atomic energy projects with
priority given to policy as well as technological collaboration, but plans to reinforce
supportive activities for export of products
and services related to atomic energy
through systematic assistance and management on export corporations for the future.
Director General Lee Mun-ki of the
Atomic Energy Bureau, MOST, explained
in an exclusive interview with The Korea
IT Times: “Considering the huge scale of
the nuclear energy industry, it is important
to link our technological competence with
export”, adding that the Bureau would
invigorate export business of domestic
industries through an exclusive organization for the future.
Best efforts for active
export business talks
Regarding the background of the
establishment of the Atomic Energy
Technology Export Support Team, Lee
said: “Our country is propelling
commercialization of nuclear technology
through a large-sized national R&D
practicalization project as well as nuclear
energy R&D projects and simultaneously,
driving forward export of products which
we attained through these projects”.
Since the government’s systematic
support is crucial in developing atomic
Lee Mun-ki, Director General of
the Atomic Energy Bureau, MOST
energy technology as well as in expanding
the non-generation field, based on our
country’s excellent atomic energy
technology and experience of independent
development, this Atomic Energy
Technology Export Support Team was
established within Atomic Energy Bureau,
MOST, he explained.
In regard of this team’s operational
direction, the Director General noted that
MOST already is constructing an
assessment system on the enormous scale
of our country’s atomic energy industry
through research on actual conditions of
the atomic energy industry as well as a
realistic research on the radiation use.
Accordingly, he pointed out the
importance of identifying the potential
enterprises or promising items for export
from domestic materials secured through
such system and of securing analysis
technology as well as know-how which
can pioneer market from overseas
materials.
“First off,” Lee said, “to map out
strategies suitable to each field, the Atomic
Energy Technology Export Support Team
is looking forward to carry out a research
on the actual conditions of atomic energy
export performances to date, profile of
existing atomic energy technology export
items, and a survey on promising items.”
Through overseas market surveys, the
team is scheduled to excavate nations and
buyers which make up the potential client
base for export, he remarked, adding that if
necessary, MOST will support to initiate
the active export business talks through
roadshows or overseas marketing
programs.
Energy collaboration
agreements with 18 countries
According to Lee, Korea has concluded
atomic energy collaboration agreements
with 18 countries to date and on these
bases, is holding atomic energy joint
committees with 12 countries.
Lee emphasized, “Considering that
policy decision-maker’s influence is of
paramount importance to export of atomic
energy technology, we are publicizing our
country’s technology by utilizing channels
between governments such as invitations
of foreign governments’ high-ranking
officials and will further reinforce such
activities.”
The Atomic Energy Technology Export
Support Team further is due to secure competitive advantages by supporting necessary feasibility study and manpower nurturing for the purpose of introducing atomic energy plants to developing countries.
At the same time if necessary, Atomic
Energy Technology Export Support
Delegation can be operated, being composed of the government, associated companies as well as experts in the interests of
organic cooperation system separately
from The Atomic Energy Technology
Export Support Team within the government, Lee said.
For reference, Korea has concluded
atomic energy collaboration agreements
with 18 nations including the United
States., Canada, Spain, Australia, Belgium,
France, Germany, Japan, England, China,
Argentina, Vietnam, Turkey, Russia,
Czech, Egypt, Brazil and Romania.
More conspicuously, in efforts to
expand the bilateral cooperation with these
countries, Korea has been holding regular
atomic energy joint committees with 12
nations: the United States, Canada,
England, France, Australia, Japan, China,
Russia, Chile, Kazakhstan, Vietnam and
Thailand.
Addressing a forum on Korea-U.S. Nuclear Cooperation in Seoul.
sixth output in the world”.
Korea has been actively promoting
independence of atomic energy technology
since the 1960s for the purpose of energy
independence and by propelling development of 1,000MW notch’s Korea standardmodel nuclear OPR-1000 at the end of the
1980s, currently six nuclear power plants
of which are in successful operation.
In addition, by commencing APR-1400
“40% of the national electricity production is supplied
by nuclear energy and particularly, coefficient of
utilization for Korea’s atomic power station far
exceeds the global average of 79% by over 90%,
posting the sixth output in the world”.
Decisive role of policy
decision-maker for nuclear
introduction
As regarding Korea’s atomic energy
technology assessment, Lee explains:
“40% of the national electricity production
is supplied by nuclear energy and particularly, coefficient of utilization for Korea’s
atomic power station far exceeds the global
average of 79% by over 90%, posting the
development, 1,400MW notch new model
light-water reactor, since 1992, this got
standard design approval from MOST on
May, 2002, according to Lee.
The Director General stressed that
Korea’s nuclear technology level has thus
been raised to a considerable level, adding
that moreover, in developing countries,
Korea is being recognized as a country
which accomplished economic growth successfully and experienced self-reliance of
nuclear energy technology.
In that context, Lee emphasized that it is
very important to publicize our several cutting-edges to countries which are considering introduction of nuclear power plants.
Lee, who explained that the degree of
favorable feelings toward Korean products
is high in foreign countries today, says that
the prevailing view in Vietnam,
Kazakhstan, and as well as Europe, is that
Made-in-Korea product including Korea’s
Samsung, LG and Hyundai Motor
Company is high in the light of its quality.
As the value of Korean IT brands is ever so
high, its fame seems to be of help to
nuclear field too, he said.
What we should lay more emphasis for
the development of nuclear energy industry, is rightly constructing infrastructure,
he insists, referring to the fact that as a
matter of fact, Korea is in a state, in which
its know-how now was not sufficiently
accumulated and the role between the government and the private is not well classified alike.
Lee maintains that the connection
between the government and the private
companies is by all means necessary, citing
the example of Japan, if a nuclear power
plant is built, large companies in which
took part, take charge of its maintenance
and repair. In this regard, the Director
General concluded with the remark that for
Korea, it is a new beginning for overseas
nuclear marketing.
2006-08-3
2006.8.11 10:49 AM
Open Korea
페이지22
001 채널맥(3443-0701)
/ Daejeon Metropolitan City
Daejeon Mobilizing
for Investment Attraction
Teaming up with MOCIE and KOTRA for Overseas IRs
Daejeon Metropolitan City is
moving ahead with strong
determination in the City’s strategy
regarding investment promotion and
IT activation.
In the light of its investment
environment, Daejeon Metropolitan
City is convenient in terms of
location than another city or
province. However, it is true that
Daejeon is in a disadvantageous
position in that the city is
inconvenient in terms of airport
access in comparison with Seoul or
Gyeonggi Province and furthermore
it remains far from the Seoul
Mayor Park Seoung-hyo,
Metropolitan area, the hub of
Daejeon Metropolitan City
politics, administration and finance.
Daejeon Metropolitan City’s officials involved in
its investment activity admit: “It is true that there have
been many difficulties for Daejeon to lure foreign
enterprises because factory land price is more
expensive than domestic metropolitan provinces, to
say nothing of the fact that Daejeon can’t compete
with cities in Southeast Asia, including China, since
factory land prices are high.”
Taskforce operation plus
one-stop service
With priority given to investment attraction activity
unfolding with cutting-edge technology possession
enterprises as its priority object, these officials said:
“To lure foreign enterprises with high-degree
technology such as the most cutting-edge IT, BT, NT
etc. in an investment complex for foreigners, whose
construction is under way within Daeduk Techno
Valley, Daejeon Metropolitan City plans to unfold
more aggressively investment attraction activity by
mobilizing a variety of means like investment
attraction briefings at home, dispatching investment
delegations overseas, Agent utilization, Taskforce
team composition, and One-Stop service offering etc,
becoming conscious of Daejeon’s handicaps
mentioned above.
As regarding such diverse means to mobilize for the
purpose of investment attraction, domestic investment
attraction briefing can be mentioned comprising an
investment explanation meeting for foreign enterprises
CEOs & executives as well as figures of foreign
economic institutions at home, and diplomats of
foreign embassies serving in Korea.
With regard to overseas investment delegation
dispatch, Daejeon City plans to dispatch investment
attraction delegations to countries holding investment
attraction possibilities as its object by teaming up with
MOCIE (the Ministry of Commerce, Industry &
Energy) as well as KOTRA.
Mayor Park Seoung-hyo, Daejeon Metropolitan
City added: “By serving foreigners in foreign
companies, executives or staffs of foreign economic
bodies in Korea, and institution or figures holding
business bonds with foreign companies or economic
bodies with agents when conducting investment
attraction for our city, we plan to launch effective
investment attraction activity.”
Bold investment incentives
In conjunction with the strong investment attraction
desire of Daejeon Metropolitan City, the Mayor said
that Daejeon will Put in place systems to offer bold
investment incentives by revising the city’s investment
support laws and regulations plus investment attraction
publicity to foreign embassies in Seoul, foreign
economic bodies in Korea, KOTRA overseas networks
and Korean embassies abroad.
In particular, he explained: “Daejeon Metropolitan
City will do its best to forge a supporting system
which will alleviate any difficulties for investment by
teaming up with associated bodies like Daeduk Special
Zone Support Headquarters, KOTRA, Daeduk Techno
Valley etc. plus providing One-Stop
service which supports the entire
process of investment from business
consideration stage to business
commencement.”
Mayor Park has committed
himself to doing his utmost to ensure
that Daejeon Metropolitan City can
expand employment opportunities for
local residents and boost the local
economy by attracting foreign blue
chip companies.
Especially, he said that Daejeon
Metropolitan City plans to attract
state-of-the-art research-based
enterprises proactively by teaming up
with Daeduk R&D Special Zone
Support Headquarters, considering
that Daejeon can take advantage of
research capabilities of nationalpolicy laboratories clustered together
in Daeduk research complex. Because this investment
alternative location for foreigners is located within
Daeduk R&D Special Zone the government promotes
commercialization of research performance of Daeduk
research complex.
Foreign investment complex
designation
Regarding past promotion content, the Mayor
explained that Daejeon City has been pursuing policies
with priority given to large-sized SOC (Social
Overhead Capital) facilities like Daejeon City Railway
as well as Daejeon riverside city highway.
Daejeon City has succeeded in luring private capital
of 297.3 billion won (around $310 million) in a total of
seven sectors such as vehicle purchase, unmanned fare
aggregation and operation system construction of
Daejeon City Railway No.1 line, thereby contributing
greatly to allow the No.1 line to be operated
successfully at the moment.
In addition, Park mentioned that by attracting
foreign capital as well as private capital of 167.5
billion won (around $176 million) for the first stage of
its riverside city highway project, the City was opened
to traffic since 2004, allowing at the same time to be
opened smoothly to traffic flows into Daeduk Techno
Valley under way at present.
With regard to investment complex’s progress to
date for foreigners, Park said that at the year-end,
foreigner investment complex preparation construction
of around 46,000 pyeong (about 151,000m2) would be
completed.
To break through difficult investment environment
Signing ceremony of MOU on FDI with INEXIM & Playfield.
of Daejeon City, this foreigner investment complex
has been commencing the complex preparation
construction since April last year, working out its
development plan within Daeduk Techno Valley
industry complex in past 2001.
As a result that the City has been devoting efforts
for foreigner investment attraction since long time ago,
Daejeon Metropolitan City has concluded an MOU
(memorandum of understanding) with Japan’s two
cutting-edge IT corporations in early 2004.
On Aug. 1, this year too, Daejeon Metropolitan
City has agreed MOU with the two U.S. corporations
INEXIM and Playfield concerning building factories
to manufacture the most cutting-edge organic
chemistry textiles by investing a total of $14 million in
Daeduk Techno Valley foreigner investment complex.
With this MOU as an impetus, Park said that
Daeduk Techno Valley foreigner investment region
designation is expected to be accelerated, adding that
the City plans to apply for foreigner investment region
designation to MOCIE (the Ministry of Commerce,
Industry & Energy) by adding around 2~3 foreigner
investment MOUs during the course of the second half
this year.
It is said that foreign companies that has investment
consultation under way with Daejeon Metropolitan
City, are five companies including Germany’s auto
parts company B company and Japan’s chemistry
product manufacturer M company. In case that these
foreign companies’ investment attraction MOU will be
successful, Daeduk Techno Valley foreigner
investment complex’s designation will be concreted,
Park concluded.
2006-08-3
2006.8.11 10:50 AM
University
페이지24
001 채널맥(3443-0701)
/ KAIST
Shaping a World-Leading Science & Technology University
Suh Nam-pyo, President of the Korea
Advanced Institute of Science & Technology
The following article was contributed
by Suh Nam-pyo, president of the Korea
Advanced Institute of Science &
Technology... Ed.
I am indeed very honored and
privileged to be standing here today as the
13th President of KAIST, grateful to have
this opportunity to work with the faculty,
trustees, students and staff to make KAIST
one of the premier institutions of the 21st
century. I promise to do my very best to
achieve this goal. I ask all of you here to
support the efforts of the faculty, students
and administration of KAIST as together
we work hard to live up to the expectations
and aspirations of the Korean people, who
are the proud owner of this illustrious
institution.
Our long-term vision and the current
focus for KAIST is no less than achieving
the following ultimate goal: KAIST will
become one of the best scientific and
technological universities in the world, and
as such, the region around KAIST will
become a major hub for high technology
industries in Korea and the world.
I believe there are three major goals for
KAIST. The first is to produce the next
generation of leaders for society, industry,
and academia. The second is to build the
knowledge base and create technologies
that will shape the future of humankind.
The third goal is to provide public service
that will change our world for the better.
If we achieve these goals, in the years
to come, KAIST will be the place where
innovative, new ideas and concepts are
created that change the way people think
and approach challenging issues.
KAIST must emphasize research at the
two ends of the research spectrum. At one
end is fundamental research that generates
basic principles, laws, and paradigms. At
the other end, we must emphasize
technological innovation. We must
demonstrate
how
cutting-edge
technologies, when applied effectively,
can make a great impact on society.
History has demonstrated that the most
important advances are often made at the
boundaries between different intellectual
disciplines. KAIST therefore must foster
institutional mechanisms that facilitate
collaborations across many disciplines.
In addition, KAIST must encourage
pioneering work and intellectual risktaking on the part of our faculty and
students. KAIST researchers should be
leaders, not followers. In the future, new
disciplines will emerge — either through
the convergence of existing disciplines or
through new scientific discoveries or
technological innovations. KAIST must be
at the forefront of these new disciplines. It
is easier - and more exciting - to be the
leading institution in new fields, to be the
“thought leader” rather than the follower.
As they say, the view is better as the head
sled dog!
In the past, KAIST has made
contributions to Korea by generating
graduates who have made Korea a net
exporter of high-technology goods and
manufactured consumer goods. Future
graduates of KAIST must have the ability
to work in a global economy. They should
be trained and exposed to the cultures and
customs of other nations so that they can
operate globally in technical and
managerial fields.
An equally important issue is attracting
more women students and faculty. They
are important intellectual resources, who
should be fully engaged in science,
technology and management.
Finally, KAIST must secure solid
financial resources. Simply put, we will
need much more money than KAIST has
now, and we must also use the funds we
have wisely by investing in the ideas,
people and resources that will yield the
most return. I believe that the budget of
KAIST must increase substantially to
compete with the best universities in the
world; we need to double the KAIST
budget during the next four years. This
will require the support of everyone here
and all the people in Korea. I am confident
that the investment in KAIST will
contribute to the future growth of the
Korean economy and provide a better
quality of life for everyone in this country
and elsewhere. A significant investment in
science, technology, education and
research will help guarantee a vibrant
economy and prosperous nation in the 21st
century and beyond.
We in the KAIST community must
work harder than anyone else - and do so
with vision, passion and a strong belief in
what we can achieve. To be the second
best is difficult but not impossible to
achieve if we learn what others have done
and try to do it better. However, to be the
very best requires sacrifice, diligence,
creativity, imagination, a culture of
collaboration, and respect for the
intellectual accomplishment of our
colleagues and students.
All members of the KAIST community
also must demonstrate the highest ethical
standards. We must honor truth, trust one
another, and respect the privacy and
integrity of others. Without this basic
human decency, KAIST cannot function as
a community of scholars and teachers, nor
can we effectively prepare our graduates to
be future leaders of society.
President Suh (left) applauds with former president R. Laughlin.
the most critical global problems,
including the integration of the global
economy, as well as critical issues
surrounding energy resources, the
environment and healthcare.
As a global university in a global
world, KAIST will play a pivotal role in
supporting Korea’s efforts. For example,
“KAIST will be the place where innovative,
ideas and concepts are created
that change the way people think
and approach challenging issues.”
The 21st century already has witnessed
complex economic and social challenges.
It is becoming increasingly clear that one
nation alone cannot address these
challenges adequately; they must be
addressed by the global community.
As it has done in the past, Korea will
play an important role in working with
other leading countries to solve some of
with an increasing demand for energy by
China, India and other developing nations,
as well as developed ones, the use of
alternative energy sources, nuclear power,
and hydrogen-propelled transportation
systems will become more of a necessity and a reality - in the future. KAIST can
help prepare for the post-petroleum era by
investing in research and development of
alternative energy sources.
As the President of KAIST, I promise
several things to my faculty colleagues and
students.
I will listen carefully to your opinions
and concerns. I will do my best to further
your good ideas and innovations. I will
support the efforts of every faculty
member so that each of you can become
even more respected as scholars,
engineers, and scientists, nationally and
internationally. I will work with the
faculty and staff to create the infrastructure
necessary to nurture cutting-edge research
in important and emerging fields and, as
part of this, will seek the help of the
trustees and faculty in raising funds for
education and research. Working together
as a team, I will foster a culture of
excellence, a culture of constructive
competitiveness, and a culture of creative
thinking. Together, we will create the ideal
environment for learning, teaching and
research.
I wish to conclude my remarks with a
personal note. I have been extremely
fortunate to have had unique opportunities
as an engineer, educator and as a person. I
have met many excellent people who were
extremely helpful and kind to me
throughout my life. I would like to thank
them all.
2006-08-3
2006.8.11 10:50 AM
Science
페이지26
001 채널맥(3443-0701)
/ Arirang-2 satellite
Korea’s ‘Space Odyssey 2010’
By K.H. Lee
Plans to launch four more satellites within next five years
Hong-yul, president of Korea
Following the successful
Aerospace Research Institute
launch of the multi-purpose
(KARI), which orchestrated
Arirang-2 satellite on July 28,
the Arirang-2 project. The
Korea will be launching four
following are excerpts from the
additional satellites by the year
interview:
2010.
The Ministry of Science &
Technology (MOST) said on July
Q: What went through
31 that it plans to add four more
your mind when you found
satellites to the list of nine
out that the rocket had been
satellites currently in operation. In
successfully launched?
the process, the government
When I watched the flames
hopes to build up Korea’s abilities
bursting at the tail of the rocket
to develop low-orbit satellites on
heading skywards, tears
its own, secure the capabilities to
suddenly came to my eyes.
process and utilize data and
Usually, eight out of 10 rockets
images from satellites, and make
are a success, while the rest
inroads into the world’s satellite Paik Hong-yul, president of Korea Aerospace Research Institute (KARI) end up in failure. In the
imagery market.
circumstances we were in, a
In the first place, the government plans major player in aerospace industries. In failure could have resulted in the
to make history by launching a small contrast to Arirang-1 that can only suspension of the space project. So, we at
satellite weighing 100 kilograms on a distinguish objects with a size of 6.6
the research team did everything we could
Korean launch vehicle at the Goheung meters in length and width, Arirang-2 can on the technological side. However, I think
Space Center to be constructed in 2007. identify objects with a size as small as one the reason we could prevent the 20 percent
When this task is completed with meter in length. Currently, there are only
chance of our program ending in failure
successful results, then Korea will have seven countries in the world possessing can be attributed to the wholehearted wish
entered a new stage of developing both satellites with such high-resolution by all our researchers.
satellites and launch vehicles with its own cameras.
technologies.
Q: What was the most difficult task
After that, Arirang-5, mounted with an KARI Focuses on Developing
in developing the satellite?
all-weather observation camera, will be Key Satellite Technologies
Developing the multi-spectral camera
launched in 2008 followed by Arirang-3 in
to be mounted on the satellite had been the
Since Korea first embarked on a most difficult job. We had to ask for
2009, with a surveillance camera able to
distinguish objects with a diameter of less satellite development project in earnest a assistance from abroad since we did not
than 1 meter. In addition, the nation’s first decade or so ago, the country has made
have this technology. The terms of
stationary satellite COMS-1, to be phenomenal progress. Korea has not only cooperation were not met with the United
mounted with the world’s first participated in the whole process of States and France. Moreover, when we
Geostationary Ocean Color Imager, will be building the Arirang-2 satellite, from embarked on the development project
designing to assembly and testing, but has jointly with Israel, there had been much
launched in 2008.
The satellite Arirang-2, made primarily also developed core parts of the satellite’s controversy as to whether or not we should
by Korean engineers, has successfully remote control system.
have pulled out our researchers due to the
Against this background, the Korea IT outbreak of the Iraq War in 2002. In the
been launched. As a result, Korea has
taken one step further into becoming a Times conducted an interview with Paik end, our researchers decided to stay and
continued to work, even wearing gas
masks from time to time.
Q: Can the satellite Arirang-2 be of
use when a flood hits the nation?
When heavy rain falls, it is of no use
since it is impossible to take pictures
through the clouds shielding the ground
below. But, it will be of great assistance
when rain stops and recovery efforts are
under way. Since it can calculate the
heights of the ground in addition to taking
pictures, it can find out regions where the
damage has been most severe and where
the urgent recovery is needed.
Q: Please tell us about the Arirang3 and 5 to be launched in the future.
The Arirang-5 will be launched first in
2008. There were plans to mount optical
cameras on Arirangs 1, 2 and 3 that cannot
take pictures in cloudy days or at nights.
However, Arirang-5, which will be
mounted with a Synthetic Aperture Radar
(SAR), can take pictures under any
conditions. When these pictures are
combined with images from the optical
camera mounted on Arirang-2, their uses
will multiply. In contrast to Arirang-2 that
takes pictures from a fixed angle, Arirang3 is currently being designed so that it can
take pictures from different angles.
Q: What progress has been made
with regard to the building of a space
center on Woenaro Island in Goheung
and the development of a rocket?
My interest has now been shifted from
Arirang-2 to KSLV-1 to be launched next
year. KSLV-1 is the nation’s first satellite
launching vehicle to the space. In contrast
to the science rocket KSR that simply was
launched skywards soon to fall back to
Earth again, KSLV-1 is intended to place a
satellite in orbit in space. Currently, there
are eight countries around the world
capable of sending launch vehicles into
space. If we succeed in launching a
satellite vehicle next year, Korea will
make its way into the group of less than 10
countries with space technology.
Q: Is there a special reason why
Korea should have its own space tech-
Korea multi-purpose Arirang-2 Satellite
nologies?
Satellites are basically controlled by
national governments. Even though there
are commercial satellites, we cannot get
the right images we want when the need
arises at the national level. In the case of
North Korea’s recent launch of missiles,
for example, we stayed far behind in
obtaining the necessary information.
Contracts stipulate that commercial
satellite service may be stopped in times of
national crises. In the case of the United
States alone, the country had stopped the
distribution of satellite images during the
Iraq war in 2002.
Q: How important is the space
development project?
The space development project has
three main goals. First, it is necessary as a
national strategy. Second, it enhances the
quality of life in a nation. Thirdly, it is a
high-value-added industry as a source of
income. When calculated in terms of
weight, automobiles and computers are
priced at US$30,000 and US$1 million per
ton, respectively. In the case of a satellite,
on the other hand, it is worth US$10
million per ton, almost equal to the price
of gold with the same weight. In the past,
we have satisfied our needs by purchasing
satellites from advanced nations. In the
future, however, Korea will become a
country exporting satellites.
Q: In what field of the space industry does Korea have a competitive
edge?
If we are to compete with the United
States and Russia, the industrialization of
aerospace businesses in general won’t play
the magic. Rather, we have to benchmark
Israel. By employing Blue Ocean
technologies we can make and sell small
high-performance satellites at the right
prices. In addition, we should develop core
technologies on our own and make
satellites, rockets and airplanes that can
compete with other nations. Only then can
the industrialization be a success.
Q: Lastly, what message do you
wish to send to the Korean people?
There is always a 20 percent chance of
failure in space development.
Nevertheless, it is an industry we must
promote. Even though we have succeeded
in two previous challenges, we can fail in
the future. If that happens, I hope that
Korean people do not discourage the
researchers in the forefront. It is necessary
to have the support from the general public
for us to make advances and become a
strong power in space-related
technologies. Like the motto of our
research institute says, we will send
“Korea into the sky, to the universe, and to
the future.”
2006-08-3
2006.8.11 10:50 AM
페이지28
Special Report
001 채널맥(3443-0701)
/ Olympic Winter Games PyeongChang 2014
A Second Try for Winter Gold
(14,000 rooms) will be built, he said.
“Dream Program”
Korean city in tight race to win bid for 2014 Olympic Winter Games
W
ith the selection of Korea’s ski
resort PyeongChang as an official
candidate city for the 2014
Olympic Winter Games by the
International Olympic Committee (IOC),
the 2014 PyeongChang Olympic Winter
Games Bid Committee is preparing
actively for the final selection that will be
decided in Guatemala in July 2007.
Currently, the final selection prospects
among the three bidding cities including
Salzburg, Austria and Russia’s Sochi is
very close. Accordingly, the 2014
PyeongChang Olympic Winter Games Bid
Committee has committed itself to starting
everything from “zero” anew since the
hosting city decision will be decided by
IOC committee members’ votes.
Since PyeongChang was recognized
officially in terms of its Olympic Winter
Games hosting capability
with IOC’s official
bidding city confirmation,
the 2014 PyeongChang
Olympic Winter Games
Bid Committee plans to
continuously publicize
and persuade international
sports circles of its
distinctive
features
differentiating it from
other competing cities.
realize the spirit of the
Olympic movement in
terms of athlete-centered,
game-oriented Olympic
goal accomplishment, the
of winter sports in Asia
spread, its and contribution
to the promotion of peace
in the Korean Peninsula
and common prosperity
through
regional
development.”
Han has committed
himself to promoting the
Realization of
Chairman Han Seung-soo of the
2014 PyeongChang Olympic
2014 Olympic Winter
Olympic spirit
Winter Games Bid Committee
Game for PyeongChang by
In this competitive and
positive spirit, Chairman Han Seung-soo more precisely providing information to
global
community
with
of the 2014 PyeongChang Olympic Winter the
Games Bid Committee stressed: PyeongChang’s vision and all-round
“PyeongChang is a place which can best capabilities.
A bird’s-eye-view of Alpensia Skijump and main stadium
Publicity event for PyeongChang’s Olympic bid.
To achieve this, he is doing his best to
publicize proactively PyeongChang’s
distinctive features by constructing a
support system with related organizations
as well as institutions such as the
government, the National Assembly, and
KOC (Korea Olympic Committee).
He said: “The 2014 PyeongChang
Olympic Winter Games Bid Committee
will do its best to provide enough
information on PC to IOC committee
members in order to help them make
positive dicision for PC.
Making progress
in infrastructure
As regards the IOC’s assessment
analysis about the three official candidate
cities, Han assesses that basically the three
bidding cities are recognized as being
equipped to host the Winter Olympic
Games.
In comparison with competing cities,
he explained: “PyeongChang is confident
that the city will be able to attract the 2014
Olympic Winter Games as it has improved
evenly in each field as evidenced in the
IOC’s assessment.
According to the IOC’s official
assessment analysis, PyeongChang
received the highest marks in terms of
governmental support, legal issues, public
opinion and lodging and got above average
marks in the remaining items such as basic
infrastructure, game facility, and
transportation concept in comparison with
other competing cities.
In relation to infrastructure expansion
like arena facility as well as surrounding
traffic and lodging etc., the 2014
PyeongChang Olympic Winter Games Bid
Committee pointed out: “Infrastructure
was supplemented much more than at the
time of the 2010 bid and moreover the
planned parts are progressing well.”
As regards transportation infrastructure,
a convenient and safe multi-mode and
multi-path transportation service will be
attained, Han said, adding that solid
Han praised Gangwon province’s
efforts to promote winter sports. For
example Gangwon province has launched
the “Dream Program” that was presented
to the IOC during the 2010 Winter
Olympic Bid, since 2004.
Through this Dream Program, in which
328 young people from 78 countries
already took part over three years since
2004, Gangwon province helps spread the
spirit of the Olympic movement by means
of winter sports training, culture exchange
as well as friendship furtherance.
Gangwon province’s “Alpensia Resort’
project is a new concept for a complex
resort project to be used as a base facility
for the 2014 Olympics.This Alpensia
Resort project will be facilitated by being
divided into two sections such as Winter
Olympic area (1km2) and resort area on a
scale of 4.92km 2 . With construction
expenses amounting to 1.2699 trillion won
(around $1.33 billion), the Winter
Olympics area will coutain ski jumps,
biathlons, a cross-country stadium, all
sorts of subsidiary facilities, rural-model
pension construction and so on. The other
resort area will be comprised of a resort
village, ski resort, and golf area etc. If the
Alpensia Resort is completed as planned,
“Infrastructure was supplemented much more than at
the time of the 2010 bid and moreover the planned
parts are progressing well.”
connection transport network will be
constructed with air, roads, and railways as
its transportation axis from Incheon
International Airport and Yangyang
International Airport, entry airports,
providing easy access to all venues.
In terms of accommodation facilities
too, PyeongChang offers diverse options,
with 1,400 lodging facilities such as tourist
hotels, condos, motels, and pensions and
by 2010, an additional 60 lodging facilities
the 2008 Biathlon Worldcup and the 2009
World Championship will be held there.
Chairman Han emphasized that the
National Assembly Special committee on
2014 PyeongChang Olympic Winter
Games Bid has been very active in
supporting the aims and activities of the
Bid Committee. They held two meetings
on the site in PyeongChang to show the
determination of the National Assembly to
support the bid effort.
2006-08-3
2006.8.11 10:50 AM
페이지30
Special Report
001 채널맥(3443-0701)
/ Asian Games Incheon 2014
Korea Seeks to Host 17th Asian Games in Incheon in 2014
More cutting-edge compared
with New Delhi
Possessing know-how to upgrade
Asian Games to Olympic Games level
With the postponing of the decision on
the host city for the 17th Asian Games to
be held in 2014 to the second half of next
year, the 2014 Incheon Asian Games
Bidding Committee now has more time to
prepare.
But if Incheon is selected as the host
city for the 2014 Asian Games during the
25th OCA General Assembly in December
this year in advance, there is also a
possibility that it could affect the decision
on the hosting of the 2014 Winter Olympic
Games, slated to be in Guatemala in July
2007. Korea’s resort city of PyeongChang
is bidding to host the Winter Games in
2014.
Hence, with this postponement decision
as an impetus, the 2014 Incheon Asian
world and so forth.
Fifty-fifty bid possibility
As regards the Committee’s bid success
possibility on the forthcoming 2014
Games, chairman Shin Yong-suk, 2014
Incheon Asian Games Bidding Committee
said in an exclusive interview with The
Korea IT Times in his Seoul office,
located in the Koreana Hotel, that it is
fifty-fifty from the current standpoint,
adding that at first, Incheon was slightly
disadvantaged in comparison with India’s
New Delhi in that India holds its stakes in
Asian Games historically or realistically,
but the shoe is now on the other foot with
Korea’s fifty-fifty chance.
About the background why India was
“Incheon is committed to holding a perfectly
organized event by establishing a sports program that
is the largest, and best, in terms of the number of
participating countries, athletes, sporting and other
events, and by drawing-up detailed operational plans
for each and every event.”
Games Bidding Committee plans to
convert its strategy to get votes from
established direct lurement activity with
OCA or NOC members as its object to
comprehensive meaning’s citizens’
sympathy plus getting support from the
central government, the academic world,
the press, the economic world, the sporting
so advantageous at first, Shin explains:
“Since India regards the 2014 Asian
Games as a rehearsal for hosting the 2016
Olympic Games
India is launching the 2014 Asian
Games bidding activity pan-nationally and
enthusiastically.”
In comparison with such India’s
Chairman Shin Yong-suk,
2014 Incheon Asian Games
Bidding Committee
enthusiastic pan-national movement, the
Committee chairman bemoaned the fact
that the pan-national full mobilization
movement for bidding the 2014 Asian
Games in Incheon, Korea is becoming
weaker.
Shin is concerned that Incheon may be
disadvantaged in the decision of the
hosting city for the 2014 Asian Games
because Korea’s PyeongChang is bidding
for the 2014 Winter Olympics alike.
However, chairman Shin who was a
veteran in the press, points out: “New
Delhi is not high in terms of city
awareness degree rather than Korea in the
light of the fact that Korea has
accumulated much experience from
hosting the Seoul Asian Games in 1986,
the Seoul Olympics 1988 and the Busan
Asian Games plus the FIFA World Cup in
2002,” adding that such accumulated
experience will serve as a solid foundation
of strength for Korea as it hosts the 17th
Incheon Asian Games 2014.
He further points out regarding India’s
vulnerable points, by saying that India
doesn’t hold any experience to have hosted
international games since the 1980 Asian
Games. In particular, he said that it is
much skeptical also on whether India will
be able to really lead large-scale
international sports events by grafting IT
into the Asian Games’ proceeding.
In that regard, he has committed to
upgrading Asian Games’ level to the
league of Olympic Games by utilizing the
most cutting-edge Korea’s IT technology
power, introducing that Incheon City is
equipped with a cutting-edge ICT
infrastructure. It has furthermore vast
experience, from hosting international
sporting events, in utilizing state-of-the-art
technology, operated by highly-trained
technicians, to support mass media and
communications for global broadcasting of
the Incheon Asian Games 2014, Shin
notes.
Especially, Shin keeps an eye on the
fact that Korea holds manpower to be able
to operate Asian Games on a par with
Olympic Games as seen in the Seoul
Olympics 1988 and the Busan Asian
Games in 2002 plus a host of volunteers
who have experienced scores of
international sports events, differently
from India.
Besides, chairman Shin is proud to say
that Incheon International Airport is
located within 30 minutes from any sports
stadium venue too including the Athletes
Village and central Games areas in
Incheon area, an unparalleled cutting-edge
in comparison with New Delhi, India.
On the whole, he concludes that it is
only Korea that can upgrade Asian Games
to the level of Olympics in terms of both
hardware and software.
By Yeo Hong-il
Commitment to hold a
perfectly organized event!
With regard to sports ground facilities,
the chairman underscores that the 2014
Incheon Asian Games Bidding Committee
will do its best to reduce excessive
investment and dual investments.
It is said that Incheon is preparing for
the 2014 Asian Games with 33 (20
existing facilities, three under
construction, 10 will soon be constructed)
of the world’s highest-quality stadiums
such as Incheon Munhak Sports Complex,
which will be used as the main stadium,
according to Shin.
As these facilities will all be built to
provide leisure activities, host cultural
events, and offer space for relaxation, the
chairman said he is confident that Incheon
will develop the highest-quality worldclass facilities.
Once again, he stressed that Incheon is
committed to holding a perfectly organized
event by establishing a sports program that
is the largest, and best, in terms of the
number of participating countries, athletes,
sporting and other events, and by drawingup detailed operational plans for each and
every event.
2006-08-3
2006.8.11 10:50 AM
Interview
페이지32
001 채널맥(3443-0701)
/ Kim Ssang-soo, Vice Chairman of LG Electronics
Adapting to New Challenges
LG Electronics wins coveted Red Dot Design Awards
presided over by Kim Ssang-soo, vice
Following a recent business trip to China,
chairman of the company, with the
Kim Ssang-soo, vice chairman of LG
participation of key figures in the management
Electronics, disclosed his thoughts in his
and all the 120 executives in the R&D
homepage as regards to LG’s market strategy in
business.
China.
At the convention, LG organized nine
“During my recent business trip to China,”
subcommittees based on the company’s
Kim wrote, “I was able to confirm that our
technology classification system that includes
premium strategy we have been seeking for the
key technology fields such as signal
past two years or so is being placed on a firm
processing and software in addition to core
footing.”
technologies selected by the company’s
“Under such circumstances,” he added, “a
project headquarters. At the meeting, LG also
springboard for LG to make new advances in
selected a total of 54 experts whose knowledge
the Chinese market seems to have been
in their respective fields is the company’s best
prepared.”
in 53 technology fields.
Pointing out that times have slipped by so
The company said TEC will be in charge of
quickly since LG had set its feet on the Chinese
Kim Ssang-soo,
vice chairman of LG Electronics
the development of state-of-the-art
market nearly 13 years ago, Kim said that there
technologies at their extremes and play the
were times when LG had to pay the price of
advisory role on technology-related issues for major projects. In
producing results lacking in substance due to the company’s
addition, the council will be formulating technology-related
one-sided policies focused on growth.
policies for the future, and make proposals for new projects
As a result, Kim added that this made him have second
while assuming the role of counseling for the company’s top
thoughts as to whether LG had overdone in its ventures in the
management and disseminating technology-based knowledge.
Chinese market as if China had been Korea’s backyard.
Through this event, LG Electronics confirmed its
“On the other hand,” Kim continued, “if there had not been
determination to attain the vision in the R&D sector with TEC
such a process, we could not have learned the ‘market’ and there
playing the central role.
must have been difficulties in raising our brand name.”
In addition, LG Electronics has decided to set the course of
“In the case of microwave ovens,” he explained, “LG sold
its R&D activities and resolve corresponding issues in a close
over 2.5 million microwave ovens in 2003 alone, contributing
tie-up between the recently launched TEC with the company’s
much to publicizing LG’s brand name. However, the general
cooperative bodies such as the display and mobile phone forums
products including microwave ovens are not what we aim for.
operated by the company’s headquarters.
As the corporate system and organization lineup are in a stable
“As the best group of technicians at LG as a whole,” Kim
state for the sales of premium products, we have to lead the
Ssang-soo, vice chairman of LG Electronics, said, “TEC, a core
premium market and maximize our performance.”
group of brains on R&D for achieving the ‘Global Top R&D’ in
the year 2010, will be the vanguard of R&D innovations for not
Technology Expert Council (TEC)
only maximizing today’s corporate performance but also
On a global level, at the heart of LG Electronics’ aim to
discovering the future engine of growth setting the company’s
become a top player in the field of R&D in the electronics and
path in the next 10 years.”
telecom markets by 2010, lies the recent launching of the
“Based on the pride and sense of duty of a top expert,” Kim
Technology Expert Council (TEC).
added, “I call for all the TEC members to step forward in
On July 6, LG Electronics held the “2006 TEC Convention”
making technological advancement and actively take part in
resolving not only technological matters but also corporate
issues as a whole and make the most of a technician’s expertise
for raising the R&D operations to the global top.”
In line with such an aim, LG Electronics plans to expand the
number of top technology experts to account for about 2% of its
total R&D workforce by 2010. At the same time, the company
has set a timetable to provide opportunities to foster talents in
educational institutions in advanced countries and academic
societies while offering exceptional rewards for achievements.
In the early part of last year, meanwhile, LG Electronics
announced its vision for the “Global Top R&D in 2010” in
which the company has underscored its will to focus on creating
“No. 1” products that are “best selling” at “most expensive
prices” and are “the first on the market.”
LG Wins “Design Team of the Year” Award
recipient of the award from the previous year.
Dr. Peter Zec, initiator of the red dot design award and head
of ICSID (International Council of Societies of Industrial
Design) praised highly of LG’s feat and said that LG, having
placed the concept of design of its own on a firm footing, sets
the trends in design, as in the case of wall mounted projector. He
applauded that LG is creating a new culture through innovative
technology and design in addition to what consumers need in
today’s digital age.
The ‘Design Team of the Year’ award is one of the world’s
most coveted awards in design bestowed to a company that has
made conspicuous achievement through innovative design. By
winning the award, LG now joins the group of such notables as
Apple, Adidas, Mercedes-Benz, Nokia, Audi, and Sony that
have won the award since it was instituted in 1989, and became
the second Asian company to have won the Red Dot’s ‘Radius’
trophy.
In the meantime, LG broke industry records by winning the
most Red Dot Design awards. Including two ‘Best of the Best’
design awards. Aside from the “Design Team of the Year’
award, LG won Red Dot Design awards in 20 categories with
the company’s dual-core wide screen notebook T1 series and the
world’s first wall-mounted projector winning the ‘Best of the
Best’ awards. In addition to these, other products that drove the
company to win the awards were, among others, 50-inch plasma
TV, 42-inch LCD TV, the Chocolate phone, notebook PCs ‘S1’
and ‘TX’, LCD monitors ‘LX60’ and ‘LX70’, the home theater
‘XH-760TA’, MP3 players, DVD recorders, digital home PC
‘AV Center’, microwave oven ‘LB-672098S’, washing
machines and the robot vacuum cleaner ‘V-R4000’.
At this year’s competition, more than 5,000 products from
over 40 countries made their entries. These include auto
products, lighting and office supplies, as well as stationeries in
addition to electronic products. In the meantime, LG’s awardwinning products will be exhibited at the Red Dot’s Design
Museum until next year’s award ceremony.
In further developments, LG Electronics has demonstrated its
global strength in design as the company became the first
Korean firm bestowed with the Red Dot Design’s “Design Team
of the Year” award, one of the world’s most coveted awards for
achievement in innovative design.
In an award ceremony held on June 26 at
the Aalto Theatre in Essen, Germany, the
prestigious German design institute Design
Zentrum Nordrhein Westfalen selected LG
Corporate Design Center as the “Design
Team of the Year”.
At the ceremony, where more than 1,000
guests from design and other industries have
gathered, the symbolic challence cup
“Radius” was presented by Stefan Dietrich,
director of footwear design at the Adidas
Design Team, to Shim Jae-jin, president of
the LG Corporate Design Center.
The “Radius” trophy, inscribed with the
names of previous winners from 1989, was
LG is creating a new culture through innovative technology and design, in addition to
presented to the award’s new winner by the what consumers need in today’s digital age, according to industry insiders.
2006-08-3
2006.8.11 10:50 AM
Design
페이지34
001 채널맥(3443-0701)
/ KIDP
Designs on the World!
Consolidate Industry
Design Promotion Law
By Yeo Hong-il
KIDP actively supporting Korean designers’ global expansion
Boosted by the inauguration of its dynamic
new president, the Korea Institute of Design
Promotion (KIDP) is poised to take off as the
leading design service institution in the world
within 2~3 years.
KIDP’s new president & CEO Lee Il-Kyoo
who says that now is an era for design to
assume leadership of industry innovation,
pointed out: “Corporations which don’t consider
design, will inevitably be weeded out from
global competition.”
As Apple’s iPod success example shows,
only enterprises that elicit deep emotions from
customers and can draw on the senses, are able
to grow as global enterprises, he opined.
In particular, he stressed that the core
strategy for surviving competition with China
etc. depends on original design development.
Design level 80% compared
with advanced countries
About the present direction of Korea design, the new KIDP
president elaborated by saying, “At that time when I took office
as the first chief of the industry design department at the
Ministry of Commerce, Industry and Energy (MOCIE) in 1996,
our country’s design level was no more than 60~70% the level
of that of advanced countries. Moreover, the consolidation of
related laws for design industry development was also
insufficient.”
He recalls that MOCIE toughened the systematic framework
for design development such as design support service for
smaller companies through the enactment of the industry design
promotion law at that time. In addition by drawing up the
‘Industry design handbook’ for the first time, MOCIE has
contributed greatly to promoting understanding of design as
well.
President Lee said that he believes these efforts have led to
brisk design support for smaller companies, larger companies’
design investment enlargement, and wider understanding of
national design.
KIDP’s new president & CEO Lee Il-Kyoo
As a result, at the moment in the case of some items such as
IT, household appliances, and cellular phones etc. these
products have reached the level where they can lead design
trends worldwide. On the whole items such as medial
equipment, textiles, toys including living supplies, Korean
design is assessed to have reached the 80% level of advanced
countries, Lee commented.
As regards KIDP’s new policy direction as well as future
plans, Lee stressed that he is eager to play an important role in
developing Korea into an advanced design country and at the
same time to carry out the core function of world design circles.
He added that he wants to adjust business scope and content
to be more customer-oriented, helping businesses in
understanding user demand and consolidating boldly through
business adjustment committees comprised of internal/external
expert groups.
Lee particularly plans to finish business restructuring by the
middle of August, adding that he is eager to accomplish 100%
user satisfaction both in business circles and the academic
world, as well as nationwide by promoting innovation.
Asked about whether he planned a revision of the Industry
Design Promotion Law, the new president explained: “There is a
necessity to consolidate Industry Design Promotion Law anew
in consideration of changing circumstances of the times
compared with 10 years ago.”
In conjunction with this, Lee pointed out that at that time 10
years ago, the present Industry Design Promotion Law was
enacted in a direction to enhance design competitiveness such as
smaller companies design support in real conditions the legal
framework to develop the fragile design field was urgent.
First of all, he noted that the concept consolidation about
design is necessary to promote design effectively. At the
moment, the design industry at large is described as ‘Industry
design,’ but this is available in product design alone. In addition,
as ministries promote design support policy, the efficiency falls,
he said.
For more effective policy execution by resolving such
concerns, Lee said he plans to include clauses that construct a
system to adjust design policy by ministry synthetically, into
law revision.
The ultimate goal during his tenure is to forge KIDP as the
top design service institution in the world, Lee emphasized,
adding that for this, he prepared five practice strategies.
The five concrete practice strategies are to forge an
organization holding vital power through behaving innovation
activity, customer-oriented business execution as well as
reinforcing service function, new business development for the
general good, as the core businesses’ propulsion, and forging
Korea as a globally reputed design
center.
By practicing these five strategies by
all means during his tenure, Lee once
again stressed that he is eager to make it
possible for Korea to carry out the core
function to usher in a design-advanced
country.
renowned design laboratories as well as institutions.
Separately from such exchanges, Lee reveals that KIDP has
projects for carrying out the core function of world design
circles under way, such as DISKO (Design Information Service
Korea) project which aims to forge a base of high grade
information’s production and dispatch associated with design.
As regards the domestic market’s potential for nurturing
international designers and making inroads onto the world stage,
the president affirms that Korea is the best in the world
quantitatively in terms of producing designers.
However, he pointed out that the gap between education and
corporate demand acts as a stumbling block to cultivating the
ability to be able to compete with designers worldwide.
Accordingly, he insists that practical affairs-centered design
education based on an educational-industrial collaboration
should be attained, as shown by Western European countries
advanced in design.
Lee furthermore said that KIDP is enforcing pivotal projects
by which universities and enterprises can connect like ‘credit
exchange type educational-industrial cooperation project
business’ and ‘Home doctor projects’ to induce university
educational exchange with business.
In recent years, Korean designers who are launching brisk
activities on the world stage, are on the rise. Lee concluded the
interview by saying that to accelerate such activity, KIDP is
unfolding user-tailored support through ‘next-generation
designer leader nurturing projects,’ And KIDP plans to help
Korean designers make overseas inroads through joint
workshops with globally reputed design laboratories as well as
new business, like intern support.
Network construction
with global design centers
With regard to the plan for network
construction with a worldwide design
center as well as research, education
institution, Lee has committed himself
even more firmly by developing diverse
joint projects like the CEO education
program. He added that KIDP is
currently continuous workshop hosting
and seminar activity with Piedmont state,
Italy and England’s Central Saint Martin
etc., explaining that already KIDP has
been exchanging with worldwide
KIDP building in Bundang, Gyeonggi Province, Korea
2006-08-3
2006.8.11 10:50 AM
Mobile
페이지36
001 채널맥(3443-0701)
/ HSDPA
Realizing the Dream of HSDPA
<High-Speed Dounlink Packet Access >
T
he newly emerged turbocharger, High-Speed Downlink
Packet Access (HSDPA), offers peak downlink data rates of
up to 14 Mbps for consumers, translating into shorter service response times, less waiting time and faster connections.
Wireless users can now talk on the phone while simultaneously
downloading packet data. Most important, they can use their
wireless handsets to download Web pages, audio or video at
speeds well above the performance they are accustomed to with
landline-based DSL or even cable Internet connections.
Moreover, it boosts download speeds between five and eight
times and doubles network capacity.
Last May, SK Telecom Kicked off HSDPA service in some
regions of the nation. That company is propelling commercialization of HSDPA service dubbed “3G+.” It evolved from WCDMA
under a revolutionary motto “the frontier of new generation of
telecommunication.”
As is well known, 3.5G telecommunication HSDPA is a handset-based service. Korea already had stepped up to realize its
dream. But we have to pay attention to the shade side of this memorable event, as there are still remaining various problems such as
shortage of contents and high service charges that are burdens to
subscribers.
Why we should pay attention
to the 3.5G Telecommunication Service?
HSDPA mobile standard shows a theoretical maximum speed
of 14.4 Mbps and its real life end-user speed will be at least in the
range of 2 to 3 Mbps that traditional landline broadband delivers.
Their downloading velocity is 7 times faster than existing wireless
services such as June (SKT) Fimm (KTF) and Ez-i (LGT).
However, lots of people cannot distinguish between WiBro
By Kang Joo-young, staff reporter
(wireless broadband Internet) and HSDPA, but the most significant
difference of them is their basements. In the case of WiBro, it has
been developing, based on the Internet and strengthening its mobility, but for HSDPA, it has superiority in voice & visual while it has
been developing, based on phone lines.
There are many expectations about the upcoming keen competition between HSDPA & WiBro to hold the next generation leader’s
title.
Some experts are pessimistic over the outlook for HSDPA service because the service is in a supplementary relationship with
Wireless Broadband Internet, or WiBro. Due to its original technology, WCDMA’s low grade, some experts predicted that the service
could not attract popularity as it is hard to differentiate itself from
1x EV-DO service and they think HSDPA even inferior to WiBro
in terms of frequency allocation.
And while WiBro is strictly limited to data, HSDPA can easily
handle both voice and data, allowing manufacturers to churn out
commercially viable terminals. HSDPA is already available in
many parts of the country, and its data transmission capability and
coverage are reliable.
KT and KTF are destined to struggle to take the top position in
the next generation telecommunication field even though they are
“blood brothers.” But furthermore, SK Telecomm has to prepare
more severe competition between other divisions of the company
because one division is propelling HSDPA project and another
division is propelling WiBro.
Don’t ask why people shut their minds
to the HSDPA
HSDPA is not so prevalent in the nation yet. SKT only secured
2000 customers for that service.
First of all, customers are unconvinced about the
relatively expensive service charges though its services are provided to only some limited regions and
offer sparse mobile contents
Moreover, HSDPA service users are annoyed
about a requirement- customers should change their
existing cellular phone numbers to new ones according to the government’s policy.
Due to these weaknesses, experts express their
concerns about the bright future of 3.5G-telecommunication service.
But SKT continually asserts that they will provide this service to 48 cities in the nation by
August. And will expand that service to 84 cities in
the nation by upcoming December to secure
almost 20,0000 service subscribers. But there is
also a circuit problem, which needed to be
improved. For example, although two months has already passed
since it was kicked off, HSDPA handsets are rarely displayed in
the shops. And it is hard to purchase the HSDPA series on the
roads. According to a sales manager who works for SKT, this
problem is caused by insufficient supply from Head Office.
To promote commercialization projects faster than now, related
suppliers should pay more attention to revising circuit routes.
But the fact that new HSDPA cellular phone handsets’ designs
and functions are inferior to existing ones is what makes that sluggishness worse. And except for videophones, there are no remarkable features, despite its service fee being double the average.
And even though some people want to communicate via
screens its only possible among limited people who have 3.5G
phones.
It also makes people to hesitate to sign up for subscriptions.
Japan, which has a similar standard of mobile technology, had
launched visual phone service earlier than Korea. In that country,
3G phones are widely used by ordinary Japanese people-as many
as 90%. So it can sbe said that videophone had already infiltrated
that country. But due to its high charges, users who speak over
screen are rarely seen there. Even though 3G phones are briskly
prevalent in Japan owing to Japanese people’s individualistic
tendency, but it makes users prefer e-mail and Internet through
phones rather than videophone over screen.
So we should realize that people’s tendency and interest are
essential to raise the HSDPA boom.
SK Telecom Succeeds in
Commercialization of
Handset-based HSDPA
SK Telecom introduced the HSDPA (high-speed downlink
packet access) terminal to the market on May 16 and launched
the HSDPA service in Korea for the first time in the world.
At the same time, it launched the new brand 3G+ (3G Plus)
service to help customers make easy access to the HSDPA service with which it succeeded in commercialization for the first
time in the world.
The world’s first commercialization of the HSDPA by SK
Telecom means that Korea has begun to launch high-speed databased new service, converting the market from subscriber competition to service competition.
Considering that WCDMA (wideband code division multiple
access) is the mainstream of the 3-generation mobile telephone
technology, Korean companies are also able to accelerate their
advancement into foreign markets by preoccupying the world’s
HSDPA market.
To be crowned as the next generation telecomm
in the world.
To gain the No.1 telecommunication powerhouse position in the
world, first of all, domestic telecommunication companies should
strive to provide more attractive additional services, such as lowering the costs of subscription and verifying its contents that are in
visual phones.
And a totally new suggestion such as integrated visual phone
techniques with a messenger service that is prevalent in the nation
and supports e- mail and Internet service is worth considering.
Except for the above problems, experts generally point out that
several factors why Korea will succeed in the HSDPA field are:
The dexterity of Korean people, advanced infrastructure, industry
and success experience help the nation emulate to the global hothouse of the next-generation wireless applications.
Korea is actually a perfect fit as a test-bed of new mobile technologies owing to its state-of-the-art networks both for wire line
and wireless as well as trend-conscious users. SKT and KTF said
they would ceaselessly develop the commercial-type HSDPA service to commercialize a successful model faster than other foreign
competitors. HSDPA significantly enhances W-CDMA with little
hardware investment. HSDPA features fully address customers’
needs for improving network quality as well as reducing the cost of
network deployment and operations. HSDPA’s incremental
upgrade and dramatic performance benefits will serve as the best
stepping stone to 4G for many operators. We also expect ongoing
improvements to boost its network efficiency for users.
With the success of
SK Telecom, Korea
became the first nation
to start a commercial
HSDPA, a new mobile
phone technology that
provides clearer and
smoother phone-tophone video calls and
enables a multiple-user
video chatting service.
SK Telecom, the
nation’s largest mobile
HSDPA as one of the nation’s strategic
carrier, said that it is
industries along with WiBro
now launching the service in 25 major cities nationwide, including Seoul, Incheon,
Busan, Daegu, Daejeon and Jeju. The service will be expanded
to 84 cities in the latter half of this year.
By the end of this year, SK Telecom plans to increase the
number of HSDPA subscribers to 300,000.
Often referred to as 3.5G, HSDPA is a wireless technology
that bridges present third-generation systems, WCDMA, and
fourth-generation platforms that have yet to be commercialized.
2006-08-3
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Mobile
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/ HSDPA
The HSDPA phones can download voice, video or other multimedia data at 1.8 megabits per second (Mbps), which is about
five times faster than existing 3G handsets. SK Telecom said that
it will improve the data transmission speed to 14.4 Mbps by
2008.
The new handsets also can display video images three times
clearer than existing 3G platforms, the company said.
The smooth supply of terminals is a prerequisite to activate
the HSDPA service. In addition to the handset-type Samsung
W200 introduced to the market this time, a total of four or five
terminals, including LG SH-100 terminal slated for June, are
expected to debut within this year.
The factory price of the slide-type W200 terminal with 2 million pixels based on satellite DMB is around the middle of the
700,000 won level.
However, SK Telecom said that its subscribers would receive
a 300,000 won subsidy when they purchase the HSDPA handsets, regardless of the subscription period. Accordingly, customers can buy the HSDPA handsets at around 400,000 won.
3G+ refers to the 3.5-generation mobile communication service that offers better services, including the image telephone
call and super-speed data transmission services, than the existing
3-generation mobile communication service.
Major services offered by 3G+ of SK Telecom are high-quality image telephone call, high-speed data service and convenient
global roaming service.
The high-quality image telephone call, “3G+” is expected to
develop the future mobile communication service from the
“listening call” to the “seeing call.” It also offers a variety of
additional services, including image chatting, image color ring
and image mail box services.
SK Telecom plans to expand the objects of the image
telephone call from the existing “phone to phone” to “web to
phone” and the “linkage with Internet phone” in the future.
In the meantime, SK Telecom has been actively pushing for
developing life infrastructure service, which loads
transportation, membership and coupon on the subscriber
certification card USIM Card, and the financial infrastructure
service, which loads the M Bank of SK Telecom and MSTOCK.
The government and the telecommunication industry have
been developing the HSDPA as one of the nation’s strategic
industries along with WiBro, a wireless Internet technology, and
DMB, or digital multimedia broadcasting.
KTF Launches 3.5
Generation HSDPA Service
in 50 Cities
third generation WCDMA, allowing the use of not only video
phones but also the wireless Internet at higher speeds and quality
in any place around the world.
Even though the mobile phones put on the market alongside
the HSDPA service support only the maximum downloading
speed of 1.8Mbps, the wireless Internet, the company forecasts,
will be dramatically improved to accommodate 7.2Mbps by
2007. Moreover, the company noted that since the uploading
speed will be increased from 384Kbps to 5.8Mbps in the latter
half of 2007, a wide variety of applied services can be developed
in addition to two-way data communications that enables the
sharing of high-capacity files among users.
In the meantime, KTF said that it plans to expand the HSDPA
service to all the 84 cities around the nation to cover 91% of the
nation’s population, thereby allowing almost all the customers in
the nation to enjoy the HSDPA service by the year’s end.
Furthermore, the company said that as global roaming through
HSDPA is possible with a handset, the virtual coverage of
HSDPA can be extended to cover almost all the nations around
the world that have adopted HSDPA or GSM technologies.
According to a timetable set by KTF, the HSDPA coverage
will be extended to 25 countries in Asia and Europe by the end of
this year. This includes Japan, Singapore, and Australia where
global roaming between HSDPA networks is possible. As for
GSM serviced regions where HSDPA is not yet available, the
company plans to give shape to GSM automatic roaming by the
end of this year so that customers in more than 90 countries can
freely use audio and video services in addition to SMS, MMS
KTF, a Korean telecom operator, launched the commercial
HSDPA (High Speed Downlink Packet Access) service on June
30 in 50 cities around the nation, including the Seoul
Metropolitan region and six metropolitan cities.
With the launching of HSDPA service, the company said that
about 80 percent of the nation’s population is now able to benefit
from the new service. KTF said that, in addition to the two new
models of mobile phones that have been placed on the market, it
will display a new brand dubbed “World Phone View” to
embrace a new level of HSDPA service that centers on videos
and global roaming. The company said that the new brand can be
used in any parts of the world for identical telecom services as in
Korea.
The newly commercialized HSDPA service, KTF added, will
be a technology of tomorrow and play a predominant role in the
world’s mobile telecom market. Due to the enormous size of the
global market, the company explains, the HSDPA service will be
available at a more reasonable price than today’s with a variety
of services and mobile phones. Moreover, KTF expects HSDPA
will become the main network for the company’s next generation
services since it is a more evolved form of technology than the
and wireless data. In relation to this, KTF said that the company
is in the midst of developing specialized services for overseas
users by expanding the regions under the HSDPA global roaming in cooperation with the Asia Pacific Mobile Alliance inaugurated in April this year and strategic tie-ups with telecom operators such as NTT DoCoMo of Japan.
As the two new models of HSDPA mobile phones introduced
to the market recently by Samsung (SPH-W2100) and LG
Electronics (LG-KH1000) are accessible through both the
HSDPA and CDMA networks, KTF said CDMA service can be
provided without any interruptions in areas not covered by
HSDPA. The SPH-W2100 above all is operable for the terrestrial
DMB and other diverse functions despite its slim design with a
thickness of 21.1mm that is about the same as other mobile
phones already on the market. In the case of LG-KH1000, the
duo-slide model which has adopted the Bluetooth technology is
capable of freely tapping video phone and chatting services.
In the meantime, KTF plans to expand the number of models
and types of services it provides to its customers in order to
invigorate the HSDPA market. To this end, the company has
already taken preparatory steps to introduce by the end of this
year two or three additional standard type mobile phones along
with specialty phones for tele-monitoring and data cards usable
in any place around the world.
Cho Young-chu, president and CEO of KTF, explains, “The
launching of HSDPA service is truly meaningful. It not only provides multimedia services of high-quality at high speeds in a
stylish manner, but also offers a momentum for the domestic
competition among mobile operators to be elevated one step
higher and stay in a normal track, allowing latecomers in the
mobile market to compete under equal terms using same frequencies.”
Under such circumstances, Cho said that KTF is striving to
launch unrivaled services at right times. These include videobased services such as video mail boxes and other extras currently on their way for development alongside high-definition VODs
and high-quality MMS that have utilized the traits of high-speed
data transmissions. In addition, SVD and global roaming, too,
are said to be progressing smoothly as scheduled.
Explaining that the first impression of a person is important in
personal encounters among people, Cho added, “I think it very
worthwhile to newly unveil the HSDPA service to our customers. In order to imprint KTF’s image as the best HSDPA
provider, I will personally examine any progress made in all
fields of business, from the laying down of a network to its operations, services, and marketing and find out what the problems
are and make remedies on them.”
HSDPA Phone of LG
Electronics Selected as
‘Gadget of the Week’ by ‘Time’
Cingular promises to
complete much of its
high-speed network
expansion by the
year’s end.
Cho Joon-ho, vice
president of the MC
business headquarters
of LG Electronics
said, “The favorable
response to our
HSDPA phone in the
North American market reflects LG
Electronics’ advanced
technology level in LG HSDPA phone showing its advanced
technology level in mobile phones.
mobile phones. Based
on our excellent technology and design, we will continue lead the next-generation
mobile communication market in the North American market.”
The Time magazine has been selecting one model among various state-of-the-art digital equipments, including handsets, digital cameras and MP3 players, as the “Gadget of the Week” every
week, introducing characteristics and functions of the selected
product.
HSDPA phone (Model name: LG-CU500) of LG Electronics
has been selected as the “Gadget of the Week” by the U.S. Time
magazine on July 26.
The magazine said the CU500 may well be LG’s most attractive model yet with its matte and glossy black finish and hints of
chrome and brushed aluminum. Its look and high-tech innards
definitely suggest that it is geared toward a fashionable male
audience.
Like most phones, it plays MP3s loaded onto a memory card.
There’s a sweet program called MusicID that magically names
almost any tune it hears through its microphone - even stuff playing on your car radio.
Cingular’s MobiRadio program is there. The CU500’s
Bluetooth wireless system lets customers connect to wireless
headphones, a feature found on only the latest phones.
It’s fun to connect a wireless stereo headset. It is only available if customers live in a city with HSDPA coverage. Some
cities like New York have only spotty coverage, although
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Exhibition & Conference / Asia CEO Forum 2006
Korea to Host Asia’s Top Global
Exhibition Industry Leaders Event
By Peter Strydom, senior editor
Asia CEO Forum 2006 promises to raise Korea’s profile in global exhibition industry
F
ollowing last year’s highly successful
inaugural meeting in Seoul, Korea, of the
Asia CEO Forum 2005, attended by 150
delegates from 17 countries, the 2nd Asia
CEO Forum 2006 will be held August 29-31
at the Sheraton Grand Walkerhill Hotel in
Seoul. Major supporters such as, IAEM, UFI,
AUMA, SISO and more than 200 senior
executives will be getting together for global
networking on matters concerning the global
display industry.
The “Asia CEO Forum 2006,” coorganized by IPR Forum and IAEM, will once
again bring the exhibition giants together to Korea. According to
Steven Hacker, CAE President of the International Association
for Exhibition Management (IAEM) “The International
Association for Exhibition Management (IAEM) represents
members in more than 50 nations around the world. None of the
markets in which our members operate is more exciting or
dynamic than that of Korea. The traditions of a free market
economy, entrepreneurship, and a vibrant exhibition industry
have converged to create a unique and exciting environment.
We look forward to the Asia CEO Forum as a unique
opportunity to share big ideas and big plans for the years
ahead.”
The conference will start off with a
cocktail reception, providing participants
with a chance to interact with the other
attendees. On the second day, there will be
presentations and panel discussions in
regards to some of the important issues such
as, potential opportunities and challenges in
the Asian market. Panel discussions will be
held to acknowledge and discuss the market
trends and other important elements of the
exhibition industry. During the whole
convention, the attendees will be exposed to
many diverse aspects of the exhibition industry with related
business experts and professionals.
This three day conference will be a great opportunity for both
Korean and foreign companies to share ideas and acquire up-todate information in a face-to-face environment.
With the 2nd Asia CEO Forum (ACF2006) taking place in
Seoul soon after the FIFA World Cup season. ACF is designed
exclusively for providing both a global vision about the
exhibition & convention industry from the perspective of
renowned speakers and a golden opportunity to meet with
leading global exhibition industry players in the face-to-face
environment.
The Asia CEO Forum has been introduced in “Tradeshow
Week”, a professional paper for the exhibition industry
published in California, which listed ACF 2006 as the only
international event in Asia related to the exhibition industry.
Mr. Thomas Hagen, chairman of AUMA (Association of
German Trade Fair Industry), Germany will visit Korea on
August 29, 2006 to take part in the second Asia CEO Forum as
one of speakers.
In his congratulatory message to ACF secretariat prior to his
first visit to Korea, he had some
important things to say about the
conference:
“Within the scope of the
world economy, the markets of
Asia are becoming increasingly
important and thus, also the trade
fair markets. Increasing numbers
of exhibitors and visitors, but
also trade fair organizers from
Europe and America are showing
an interest in the region. Trade
between Asian countries is also
growing rapidly. The number
and size of the trade fairs and
exhibition centers are therefore
increasing significantly. The
result is new challenges for all
concerned. The second Asia CEO Forum in Seoul on August
29-31, 2006, therefore offers an outstanding chance to discuss
the future development of Asia’s trade fair market. This event
offers all the leading global players in our industry, in particular,
trade fair organizers and venue owners, an excellent opportunity
for networking. Numerous sessions with top-class speakers will
provide you new ideas for your business. So, take advantage of
the Asia CEO Forum to get to know new business partners and
to further develop existing contacts.”
Meanwhile, Mr. Sandy Angus who took part in the first Asia
CEO Forum that was held in April, last year as one of the
speakers, and who will be assuming the chairmanship of IAEM
(International Association for Exhibition Management), Dallas,
USA and that of Montgomery Exhibitions, England
concurrently from this year, sent a message saying:
“The eyes of the world are on Asia to take advantage of the
exciting opportunities in that part of the world. The Asia CEO
Forum is an ideal place to meet the movers and shakers with
whom joint ventures and strategic alliances can be struck.”
Mary Beth Rebedeau, Executive Director of SISO (The
Society of Independent Show Organizers) said in her message
ahead of the conference that it is a great pleasure and privilege
for SISO to participate as a
Naming Sponsor for the Asia
CEO Forum 2006.
She added, “SISO’s 200
company members produce
3000+ events around the
world. This international
gathering provides an
excellent opportunity to
network, to discuss strategic
possibilities, to discover
synergies, and to possibly
establish strategic. SISO
supports the goals and spirit of
ACF 2006. As we all search
for ways to collaborate
internationally, SISO members
look forward to meeting and
exploring the opportunities for prosperity and success with other
C-level colleagues in the exhibition industry from around the
world.
According to Korea’s Chris Maeng, CEO & President and
Asia CEO Forum Organizer, the pendulum of the global
economy continues to shift from West to East and the world’s
trade is moving towards Asia. The Asia CEO Forum will thus
undoubtedly contribute to the development and globalization of
exhibition industry by means of networking among the world’s
trade show organizers, development of new business, joint
venture and mutual co-operation and exchange of latest trends
and information.
“The traditions of a free market economy,
entrepreneurship, and a vibrant
exhibition industry have converged to
create a unique and exciting environment.
We look forward to the Asia CEO Forum
as a unique opportunity to share big
ideas and big plans for the years ahead.”
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/ Overview
Display Korea@IMID/IDMC2006
K
orea held the No. 1 position for four years in
the World LCD industry field. But recently,
due to aggressive competition from rivals like
Japan and Taiwan whose display development
technology levels are on par with ours, the position
is continuously unstable, with China now also
threatening Korea’s reputation. To retain our
position in the field, we have to focus on localizing
the key components for display panel and pay
efforts to upgrade our core display technologies.
What is the global outlook for leading
display-producing countries?
Korea’s Display Strives
for Yesterday Glory
Focus on * Price Competitiveness
* Boosting R&D
* Equipment Localization
By Kang Joo-young, staff reporter
Korea must strive to overcome the present
difficulties. To break that deadlock, raising
competitiveness through collaboration is essential.
In the case of Japan who already has taken over the
valued No. 1 LCD industry position held by Korea,
the country began to attack technology development
with determination to retake the LCD powerhouse’s
reputation by teaming up with 20 LCD companies
such as Sharp & Hitachi, etc.
Taiwan also has been supporting TFT LCD as
one of the three main high-tech industries that were
propelled by the government. In similar vein the
government provides associated business circles
with building sites free of charge, reduces those
kinds of companies’ corporate tax and supports
training courses for professionals.
For China, the government began to put much
emphasis on OLED as a top project among some
Next Generation Display Industry Projects and has
been providing favorable support as much as it
possibly can.
Recognizing the importance of the display
industry, the Korean government has been
promoting ‘The New Growth Engine Display
Center’ and has been fulfilling its frontier projects
since early on, in a bid to strengthen the country’s
competitiveness in the world market. But
nevertheless, cooperation between divisions is
rarely performed.
Souk Jun-hyung, executive vice president of
Samsung Electronics, who developed 40 inch LCD
panel initially in the world, flatly commented that
the standard of Korea’s LCD technology could not
catch up Japan’s level and also Korea still lags
behind some other advanced countries in terms of
basic component manufacturing techniques. Japan’s
display core technology is worth 100 points and
Korea only 90 points out of 100, according to his
evaluation,
Thanks to Japanese people’s artisan spirit, which
is usually illustrated as stubborn adherence to its
principles and patient devotion to develop its own
display technology, Japan is rapidly advancing its
own core technology. But in terms of a
commercialization technique, Korea and Japan are
now neck and neck in the world market. However
some people are holding a different view about
Japan’s pre-principle attitude since it could hamper
its own development. In similar vein, Samsung
Electronics, Korea’s most prominent display
company, credits its success to its efficiency and
creativeness.
Is Korea really ready to go into combat
in the global market?
Currently, Korea has to compete with other
countries due to the overcapacity in the display
industry, which has led to pricing competition. It is
hard to anticipate the outcome of this big match,
because Japan, Taiwan and China, the rivals, are
running neck and neck at present. Especially, Souk
praised Taiwan, as it has been a success story in that
field and Souk assessed that Taiwan is likely to get
80 points out of 100 in core technology and
deserves to get 85 points out of 100 in
commercializing techniques.
Commenting about Taiwan’s low interest rates
and wages and ardent support from the government,
he expressed a yearning for matching Taiwan’s
LCD manufacturing system. In Taiwan, six LCD
companies receive their components from only one
supplier, which are needed for LCD panel assembly.
Thanks to this system, Taiwan didn’t suffer any
problem to lower components’ costs and to nurture
domestic companies. We have to make those kinds
of manufacturing system as a model for the
domestic system. But under the current situation,
setting aside favorable cooperation between
domestic companies, they do not even want to share
components that are needed to manufacture LCD
Panel due to their exclusiveness.
Actually, Korea’s self-reliance level in the
components industry is not so high.
To complete all assembly processes, the role of
seven key components is very important. And those
key components account for 80% of hundreds
components that are needed for LCD panels. But
Some Japanese and American companies
monopolize the polarizer & optical film
manufacturing.
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/ Overview
Where are the Korean display
industry’s stepping-stones?
Technically, the characters of the components &
material industries are very different from any other
IT merchandizing field. If there is no support from
the government and major companies, no
remarkable advances can be expected.
Most of all, long-term policies for nurturing
components and material companies are required. If
Japan, the big rival in display LCD shipments,
someday announces that they will stop exports of all
display components, Korea’s LCD industry would
be paralyzed.
Outline of Past IMID Conferences
IMID2001
Conference A total of 235 papers from seven countries were presented
(Including 34 foreign papers)
Total number of participants 836 (including 38 foreigners)
Exhibition
IMID2002
139 booths set up by 48 companies from 3 countries
Total number of visitors was 6,560.
Conference
Presented 259 papers from 11 countries
Total number of participants was 1,210 (including 65 foreigners)
Exhibition
93 booths set up by 51companies from 8 countries
Total number of visitors was 7,237 people
IMID2003
Conference Presented 296 papers from 14 countries
(including 67 foreign papers)
Exhibition
IMID2004
126 booths set up by 57 companies from five countries
Total number of visitors was 9,426.
Conference
Presented 352 papers from 18 countries
Total number of participants was 1,582
(including 268 foreigners)
Exhibition
139 booths set up by 114 companies from seven countries
IMID2005
Conference Presented 441 papers from 19 countries
Exhibition
406 booths set up by 133 companies from eight countries
IMID2006
Conference Total number of submitted papers is 518 papers from 18 countries
The total number of selected papers is 441 papers
from 18 countries plus 37 Workshops & eight Business Forums
Exhibition
361 booths will be set up by 137 companies from 10 countries
Some people are consistently calling for breaking
the rigid and vertical supply systems such as
Samsung Electronics’ ‘Supporting Star Association’
and LG Philips. LCD’s Friends Club etc. But other
experts are opposed to this, as the conservative and
exclusive system has been acting as a means to
protect Korea’s own components companies.
However, more and more experts are trying to
break the safety net as part of an effort to develop
domestic SMEs’ competitiveness.
These days domestic companies are struggling to
gain a foothold in the global OLED market. They
are striving for core equipment and manufacturing
techniques and steadily trying to produce largesized OLED panels of the future-oriented over 4Gtype. University laboratories inventions have lately
been put to practical use.
The OLED materials industry requires high
standard techniques to reinvigorate its effectiveness,
durability and brightness.
Domestic companies have a strong willingness to
make inroads into the OLED industry and have been
trying to secure capital for further investment. As
time goes by, the gap between Korea and advanced
display countries has narrowed, and also the burden
of costs shrank. However, to promote Korea’s
technical take-off, first of all relevant companies
must try to settle the pending questions such as
durable & panel oversize techniques. We should not
cease our developments and researches for a
brighter future for the industry.
For example, AM OLED (Active Matrix OLED)
called: “A Dream of the Next Generation” is almost
1,000 times faster in terms of response velocity,
etc., than LCD which has made Korea an IT
powerhouse.
Thanks to AM OLED’s superiority in reaction
velocity, thickness, color, style, field of vision and
electricity consumption etc, unlike LCD it can emit
light for itself even without backlight. So it can be
said that new generation OLED has great merits in
weight and thickness.
The technology will be adopted in various items
such as cellular phones, DMB phones, WiBro
phones, PDAs, PMPs, etc. Already many global
companies are plunging into the cutting-edge
display industry. Samsung Electronics, LG Philips
and Samsung SDI in Korea also took part in the big
match round.
What should be the beacon
for Korea’s “display ship”?
Fortunately, Korea’s advanced display
technology is highly evaluated in the world.
And Korea has been attracting display experts’
attention worldwide, since they consider Korea as a
kind of test-bed for OLED. Similarly, Samsung SDI
and LG Philips LCD announced recently their
ambitious projects regarding mass productions of
AM OLED at the latter half of the year and the first
half of next year. If these companies make a great
coup in the industry, this accomplishment will serve
as a stepping stone for Korea’s success in the
display industry’s future and apparently this will be
a golden opportunity to domestic OLED
components and equipments companies since no one
wants to rely on foreign companies abroad for
components and materials like now.
But despite the companies’ strenuous efforts to
raise their competitiveness in the world market, the
government’s policy doesn’t seem to show any signs
of keeping pace with businesses’ development and
furthermore even seems to be slackening its pace.
For example, our big rival, Taiwan has been
giving exemption from corporate tax for display
companies, and they are receiving plant sites gratis,
plus other benefits. But as for Korea, the
government just exempts tax for the shares of
foreign investment and only exempts tax for those
who buy the plant sites for themselves. Clearly,
specific and adaptable long-term policies are
required for Korea’s display industries and also
Korea should carefully examine regulations to
decide whether they hamper the development of
Korea industry or not.
Welcoming speech for IMID/IDMC’06
Let’s Share Display Technologies & Information
By Whang Ki-woong, general chair of IMID/IDMC 2006
It is my great pleasure to welcome you
at the IMID/IDMC 2006.
As you know, we now have the 6th event
this year. In particular, it is a more
meaningful event as we jointly organized
this event with International Display
Manufacturing Conference.
Although IMID has a short history, the
number of theses announced every year
and the number of companies participated
in this exhibition have been persistently
growing since 2001 when we held the first
event.
For this year, more than 440 theses
from 18 countries will be announced and
over 130 domestic and foreign companies
will display their up-to-date display
equipment, relevant parts, materials and
other equipment at more than 360 booths.
As there are a lot of new products
enough to attract your attention, I am
confident that you will not be disappointed
with the MID/IDMC’06.
Ladies and gentlemen! With the debut
of such flat display as LCD and PDP, the
display industry has expanded the scope of
its application from small-size mobile
application to 100-inch wide-screen TV,
enjoying a high annual average growth of
30 percent.
It is a very dynamic industry in which
new devices carrying new principle such as
OLED and Flexible Display are making
debut endlessly.
To help this new industry requiring
various and high-level technologies grow
up persistently, technologies should not be
possessed by any single country or
enterprise.
I firmly believe that the display industry
will grow persistently and have ability to
produce devices consumers want only
when a number of people can exchange
information actively and make easy access
to materials and equipment necessary for
technology and production.
Accordingly, I am concerned about the
recent trend of being reluctant to reveal
information or protectionism appeared
between countries or companies in the
display industry.
I’d like to say that such nationalism or
protectionism is a shortsighted policy,
which will be of little help for them from a
long-term viewpoint.
Related to this, we have made best
efforts to make the IMID/ IDMC’06 a place
where technology and information are
opened between states and companies and
attendees can engage in brisk discussions.
In particular, South Korea with a
relatively short display-related R&D
history received direct and indirect help
from advanced countries in terms of R&D
in the initial development stage. While
bearing this in mind, we are organizing
this conference with an attitude to actively
contribute to the successful hosting of this
event.
Ladies and gentlemen! I sincerely hope
this event will be of great help for your
business and offer good opportunities to
you. Welcome to this international event
once again. I wish you will enjoy this
event.
2006-08-3
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IMID/IDMC 2006
Interview Highlight
Gateway to Globally
Competitive Display Industry
By Yeo hong-il
Prof. Whang Ki-woong of Seoul National University and
chairman of IMID/IDMC 2006
IMID/IDMC 2006 in Daegu paves
way toward fully-fledged global
academic conference
T
he IMID/IDMC 2006 (The 6th International
Meeting on Information Display & The 5th
International Display Manufacturing Conference)
which will be held on Aug. 22~25, 2006 in EXCO,
Daegu, Korea, is expected to provide Korea with a
good opportunity to examine what it must do to
maintain international competitiveness in the display
industry.
Korean display manufacturers have been taking the
fight to their foreign competitors in the meanwhile.
However, in recent years Taiwanese and Japanese
advances are conspicuous in both the LCD and PDP
fields.
According to Prof. Whang Ki-woong of Seoul
National University and chairman of IMID/IDMC
2006, such fierce competition with foreign
manufacturers allows Korea the chance to assess what
Korean manufacturers must do for Korea to maintain
its No. 1 position,
First off, as to the environment and trends at home
and abroad related to this IMID/IDMC 2006,
Taiwanese companies advanced by capturing the
small size monitor market with 5~6G lines, aimed to
capture the large-sized TV market with 7~7.5G lines.
In the case of PDPs as well, Japan’s Matsushita
snatched the No.1 position from Korea by carrying
out bold investments, Whang explained, adding that
this shows there is no eternal first place.
No shortcuts to developing core
technology
Accordingly, Whang pointed out that in order for
Korea to maintain technological superiority, a national
long-term plan and support are indispensable in the
light of this industry’s importance, explaining that
currently in the information display field, competition
is intensifying with cost reduction and technology
innovation as a popular topic of conversation.
In particular, the professor stressed the importance
of localization of equipment parts and material in
addition to the independence of the core technology
plus nurturing of skilled human resources. Whang
maintained that the government should for instance
carry out as national-policy projects the R&D fields
with large hazard burdens or where development time
takes too long.
In relation to the core technology particularly,
Whang said that the core technology cannot be
accomplished in a day, pointing out that even though
we start its nurturing from now on, it is never too late,
given the relative importance of the core technology.
Furthermore, he underscored that without the core
technology, it would be difficult to maintain
competition, adding that Korea must invest in core
technology since the Korean industry’s phase is
became higher internationally.
He said he is saddened by the fact that there is no
value-added since Korea’s dependency on foreign
countries is considerably high in terms of processing
equipment or major parts. In that regard, he asserts
that the government must strive to improve on this
issue, recognizing such problems.
The prime mover to further
international collaboration
As for neighboring competing countries’
circumstances, the professor says that China is still
insufficient in terms of LCD technology power,
explaining that China cannot realistically become a
major player for the time being since it will not be
able to raise the level of its LCD industry if Korea,
Taiwan or Japan do not provide China with
technology.
As regards collaboration with them, Whang
cautioned that it is necessary to develop with a joint
goal by all means with a view to covering weak
points, explaining that there is a competition between
devices too, such as which is better between LCD and
PDP, like a competition between countries.
About the direction display will be proceeded in
future, the professor explains: “In terms of display’s
performance, established CRT is tipped as an ideal
display, but it does not satisfy today’s diverse needs
because display’s volume is big, weighty and its
electricity consumption also is great.” Accordingly,
the research that wishes to develop next-generation
large-size displays which are thin, light and whose
electricity consumption like flexible display is low, is
under way all over the world, he said.
He added that IMID/IDMC wishes to hold an
international academic rally successfully which is
great not only in terms of its contribution degree of
science development in the fields of display,
information expression, next-generation PC, portable
terminal and DMB, but also can secure national
competitiveness.
For the future, he forecasted that this IMID/IDMC
academic conference would be transformed anew into
a fully-fledged global academic conference, thereby
increasing exchanges between an educationalindustrial complex and laboratories based on such
ripple effects at home and abroad and become the
prime mover to expedite international collaboration
through personal exchanges.
IMID/IDMC as an international
academic conference
Concerning the necessity of international meetings
and conferences like 2006 IMID/IDMC, Whang
explained: “By holding international academic
conferences autonomously, we can reduce our
dependence on overseas international academic
conferences and make globalization of our domestic
information display industry a reality earlier.”
In the past, it was a fact that there were many cases
for domestic small parts material as well as equipment
manufacturers not to seize the opportunities to
publicize their products worldwide, as it is due to
invisible barriers to global advances like huge
exhibition operation costs. By hosting IMID at home,
which concurrently operates an academic presentation
rally of international scale and exhibition by
participating companies, has proved that this
international conference can solve such existing
difficulties sufficiently, Whang said.
Especially, Whang is keeping a watchful eye on
the fact that the U.S. Society of Information Display
(SID) has requested joint hosting from last year since
IMID/IDMC is taking root as an international
academic conference as its registration persons and
presentation papers are increasing greatly year after
year.
Second, Prof. Whang predicted: “By attracting
global experts to Korea, IMID/IDMC would be able
to contribute to the global display industry as well as
technology development and enhance Korea’s
technology, thereby allowing Korea to secure the
world display industry’s opinion leadership position
through a variety of programs such as LCD
standardization, workshops regarding display
intellectual property right and LCD market analysis
conferences.”
Thirdly, he drew attention to the fact that by
hosting it in a provincial city like Daegu, IMID/IDMC
would be able to contribute to small manufacturers
parts material industry’s national balanced
development associated with display.
2006-08-3
2006.8.11 10:50 AM
Cover Story
페이지48
001 채널맥(3443-0701)
/ New Growth Engine Display Center
Localization of Display Parts
a Priority for Korea
Lagging behind Taiwan’s technology development
and industry structure innovation
University Prof. Kim Yong-bae, New Growth Engine
Display Center Director, diagnoses: “When comparing
process technology innovation with a competing country like Taiwan, Korea is way behind, considering
efforts and capital power Korea invested to date.
Taiwan is adapting a smaller-spending industry structure. Japan is initiating Taiwan with its technology
power ceaselessly and actively. As a result, latecomer
Taiwan came to outrun Korea within a short period.”
Prof. Kim added that it is a fact that Japan is strong
in terms of parts too and accordingly, for Korea whose
localization is still difficult, it is disadvantaged by far
in terms of the price-level.
Tough task to deter Taiwan’s pursuit
Prof. Kim Yong-bae of Konkuk University and Director of
New Growth Engine Display Center
T
he reason why Korea, which until recently had
remained a first-rate power in the field of display,
has fallen behind Taiwan, lies in the fact that
Taiwan is manufacturing display at competitive prices
that Korea cannot match.
Korea is also still not making its mark in terms of
process technology innovation. Furthermore, Korea
holds not only a large quantity’s production facility,
but also display manufacturers at home are burdened
by excessive stock.
Hence, today Korea’s temporary competitiveness
loss phenomenon is happening. In conjunction with
such competitiveness forfeiture phenomenon, Konkuk
In that regard, an invisible goal of the New Growth
Engine Display Center can be to secure competitiveness to obstruct Taiwan’s pursuit in antagonistic circumstance among Korea, China and Japan.
Kim explained that the majority of projects his
New Growth Engine Display Center promotes already
their basic framework, adding that technology development to develop products is the main goal. As production process technology development, part material
development to be able to reduce the unit cost of production and equipment development suitable to it, gear
each other, these three elements form system each
other and carry out technology development.
The Director said that the New Growth Engine
Display Center helps companies develop growth
engine display module and produce parts material as
well as production equipment necessary for this.
Kim explained: “Now, Korea’s display industry is
going toward a system of a united form with user companies”. Accordingly, he insists that those who
research display technology must devise parts local-
ization as soon as possible by joining efforts with these
user companies.
In particular, he advised that what is necessary for
Korea is a close collaboration between larger companies and smaller companies.
In the case of Korea, one or two titan companies
like Samsung or LG are assuming leadership of the
display business whereas in the case of Taiwan, smaller companies’ capability is excellent. Kim said: “Such
Taiwanese smaller companies reduce export price by
teaming up with larger companies and pioneer a means
of escape for export continuously”.
Above all, Korea has to attempt a way to be able to
reduce cost in orderly fashion, the Director asserted. In
that context, Kim advised that Korea must attempt
ceaseless improvement in terms of technology development and industry structure innovation.
Frankly speaking, Taiwan focuses on just selling
the country’s products unconditionally abroad much,
but Korea is different. Because Korea has always preferred the highest quality products and has been doing
marketing as well as technology development suitable
to it, time and money are spent double.
Reduce cost by simplifying
production process!
The Director, on one hand, pointed out that up to
now, the brands of larger Korean companies have not
become globalized, explaining that these brands didn’t
consolidate their location as a worldwide brand.
In such a vortex, overseas purchasers select the
more recognizable Sony if each companies’ products
are marketed with similar prices. No matter how hard
we may explain that there is a difference in its technology power, from the standpoint of non-expert is seen
as exactly alike product. Thus, the U.S. wholesale
dealers or distributors hope that Korean products
would be tailored to match the low prices offered by
Taiwan.
Director Kim noted that this is the core problem
which influences Korea’s export capabilities.
The reason why price is brought up like this, lies in
that most countries’ technology power became similar.
To solve this problem, the New Growth Engine
Display Center was formed, Kim said, adding that this
period came too early than expected.
He noted that now we want to compose systems,
adding that larger companies, smaller companies and
material, equipment & parts companies must forge
cluster in one united body and devise cost reduction by
allowing this cluster to operate.
The other aspect needing attention is enhancement
production technology power. The Director said that
this must be carried out not by just the nation, but also
by module companies, explaining that the efforts to
enhance product quality and production technology
power directly is a task to which not only domestic
larger companies, but also all enterprises should
devote themselves.
Display’s role of paramount importance
As regards manpower nurturing, Kim said that
there are many human strength programs in our
country at the moment, citing BK21 project for
graduate school students as its example.
The New Growth Engine Display Center made an
education program for junior and senior students in
league with The Next-generation Mobile
Communication Center as well as up to the
Consortium of Semiconductor Advanced Research,
which educates display technology to junior and
senior students by selecting 5 universities nationwide
as part of regular curriculum.
Kim went on to mention that the Center plans to
educate 300~500 people from this September,
expecting that the first display manpower will be
produced on Feb. 2007.
In the New Growth Engine projects, the role of
display is really of paramount importance, he
maintained, explaining that display is expected to lead
Korea’s export as an export leading industry of Korea.
In a nutshell, he summarized by saying, “Unless
Korea reduces costs by simplifying manufacturing
processes to the maximum, developing the core
technology, and devising parts localization, we won’t
catch up with Taiwan in terms of price
competitiveness.”
Model showing
latest display
product Samsung
PAVV LCD TV
2006-08-3
2006.8.11 10:50 AM
Cover Story
페이지50
001 채널맥(3443-0701)
/ Information Display R&D Center
21st Century Korea Needs
Original Materials and Technology
Next-generation information display frontier technology development
promoted by Information Display R&D Center
Park Hee-dong, Director
of Information Display R&D Center
I
n the 21st century, also known as the knowledge
industry century, the government should focus its
policy on actively fostering technology and industry, according to Dr. Park Hee-dong, Director of the
Information Display R&D Center:
“It goes without saying that the semiconductor
industry, which is regarded as one of Korea’s key
industries, is very important. The display field is also
very important. However, Korea brings in most technologies and equipment related to semiconductors
from foreign countries. Accordingly, it is very urgent
for the nation to develop original materials and technology,” said Park.
“At present, only seven companies, 22 schools and
five research centers have manpower for development
of our frontier business. The price of the 40-inch LCD
TV has dropped by about half from the time when it
was introduced to the market for the first time. The
price is expected to go down to the 2 million level at
the end of this year, and further to 1.5 million won
next year,” he said.
In an era of the so-called “Three LCD States”Taiwan, Japan and Korea-the government of each
country has a great desire for investment and development of manpower in the LCD field. However, relevant companies are pursuing short-term profits, so it is
difficult to map out a development plan from a macroscopic viewpoint.
“After the LCD field takes a superior position in
competitiveness as part of the government-led businesses, however, Korea’s LCD could have more powerful competitiveness than any other competitor,” he
said.
Korean scientists should develop new materials and
technologies endlessly. Although it takes much time to
develop new materials and technologies, we should
concentrate our all energy on developing basic technologies. Without such strenuous efforts, Korea’s science cannot develop further, said Park.
“In line with this, the next-generation information
display technology development center is focusing its
projects on technology transfer in the future. I think
the results of these projects will be visualized in a positive direction,” he said.
Noting that Korea suffers from shortages of manpower, especially talented people, Park said, “It is
good for the government to map out policies for technology development and growth engine businesses.
However, the government should revamp the effective
operation system network to carry out such projects
successfully.”
Park said, “The portion of display to the nation’s
total R&D expenses is still small. Until now, Korean
companies have been doing very well in an earnest
manner. Accordingly, the government should spare no
efforts to extend active support to the fields where
Korean companies need help.”
The information display technology development
center has been exerting all-out efforts for development of advanced basic technologies in the next-generation display technology field with new conception.
The next-generation information display frontier
technology development project was launched in 2002
for creation of new industry in an era of post-growth
engine.
The second-phased technology development project of display frontier largely consists of three fields.
First is the All Organic Display (AOD) field that studies core technology for implementation of flexible display.
Second is the Advanced System Display (ASD)
field that constitutes panel and drive circuit part in a
single unit.
Third is the High Definition Television (HDTV)
field that needs persistent investment, even though it
has been already commercialized like Liquid Crystal
Display (LCD) and Plasma Display Panel (PDP).
technology development project is a large-scale staterun project, which will pour a total of 175 billion won
(100 billion won from the government and 75 billion
won from the private sector) during the 10-year period
from June 2002 to March 2012.
Through the propulsion of the first-phased project
(2002-2004), 708 academic presentations, 233 papers
and 480 applications for patents were made, showing
great results in the development of basic technologies
in the display field.
In particular, advanced display technologies whose
commercialization is expected in the near future, such
as the 15-inch organic-LCD panel of Samsung
Electronics and driver embedded Organic Light
Emitting Diodes (OLED) panel of Samsung SDI, were
developed.
By propelling the second-phased project (20052007), we are expecting to secure state-of-the-art technologies of Flexible Display and single unit system
display, he said.
In 2012 when the third-phased project will be completed, Korea is likely to occupy over 45 percent of the
world’s display market estimated to reach more than
$120 billion, boasting of its position as the world’s No.
1 producer.
By securing and developing the core technologies
of the next-generation display technology, Korea will
grow up to the world’s No. 1 display country actually,
Park forecast.
technology development project, promoted by director
Park Hee-dong, will mobilize a total of 220 billion
won (100 billion won from the government and 120
billion won from the private sector) during the period
from 2002 to 2012.
The project is designed to create new markets and
new jobs by making the best use of display carrying
new functions.
It also aims at preoccupying the world’s large
screen flat display market, he said.
Meanwhile, the strategy to propel the secondphased display frontier project is to
develop competitive basic technologies by effectively coping with
rapid change in technology environment.
Under the second-phased project, the portion of AOD and ASD
to total business expenses will
increase from 49 percent to 82 percent.
It is also designed to strengthen
the industrial base through fostering of core R&D manpower and
bolster the partnership among academia, industries, research centers
and the government, as well as link
road map of industrial technology.
2006-08-3
2006.8.11 10:50 AM
Cover Story
페이지52
001 채널맥(3443-0701)
/ Opinion
Whither Korea’s Display Industry?
By Jang Jin
Korea need to revise its strategies on R&D to remain competitive
play technologies. In the case of TFTs, Samsung and
LG Philips have adopted identical technologies while
different methods are used for producing crystal liquids. Such differences are expected to have a great
influence on their businesses as time passes by. In the
case of LCDs and PDPs alike, the manufacturers are
exerting every effort to lower the production cost
based on the view that this will affect their very existence. In the display market, Korean manufacturers are
in stiff competition with foreign companies; “ competing in LCDs with companies in Taiwan and with
Matsushita of Japan regarding PDPs. The final victory
in this kind of competition can unexpectedly be awarded to a company that secures special materials and
equipment ahead of others.
The rivalry between LCDs and PDPs
Jang Jin, Professor in the Department of Information
Display & Director of Advanced Display Research Center
at Kyung Hee University
Evolution of Korea’s
Flat Panel Display (FPD) business
T
FT-LCDs began to be produced for the first time
in Korea in 1995 by Samsung Electronics and LG
Philips for notebook PCs. After 11 years since
then, the FPD market has grown into a 50 trillion won
industry by 2006. This includes the 25 trillion won
market for LCD modules and the 14 trillion won market for parts and materials, while the rest is accounted
for by applied products. The core of TFT-LCD business is related to TFT arrays, liquid crystals, and dis-
Last year, PDPs occupied about 90% of the 40-inch
television market. However, LCDs and PDPs have
begun to take up almost an equal share of the 40-inch
TV market since the German World Cup. Of course,
PDPs account for more than 90% of the 50-inch or
more TV market. Since the competitive edge of LCDs
in the large display market will be strengthened as
time passes by, LCDs are forecasted to account for
about an equal share of the 50-inch TV market three to
four years from now. In the case of the 60-inch TV
market, too, LCDs are expected to take up about half
of the market seven to eight years from now. However,
PDP manufacturers are continuing to invest in PDPs as
the growth rate of the global PDP market is expected
to exceed that of LCDs. Since the average size of TVs
in homes continues to grow, the PDP market also continues to expand. The point is that the winners of the
war between PDPs and LCDs are not the suppliers but
consumers in general.
What chance of survival of OLEDs?
Since OLEDs are in their initial stage of development, the OLED market is a relatively smaller market
than that of its rival display devices. In 2003, the
OLED market stood at about US$250 million due to
the rise in sub-display use of PM OLEDs in the mobile
phone markets of Korea, Taiwan and North America.
Still, the market has accounted for only less than 1%
of the total FPD market since 2003, too. In a way, it
can be said that the future of OLEDs depends on
Samsung SDI. This is because SK Display and Sony,
the producers of AMOLEDs, all failed to acquire production technologies. If Samsung SDI fails too, then it
may be difficult for AMOLEDs to be used as component parts in mobile products. This is because the timing of market entry by a product is key to the commercial success of displays.
Can FED/SED TVs be available at home?
FED is an advanced display with most merits since
its weight and volume can both be reduced, while
keeping intact the superior display qualities of
existing cathode-ray tubes. FEDs have various merits
such as thin shapes, power-saving, low processing
costs, excellent temperature traits, and high-speed
operability. However, the popular use of the product
is in question since its mass production is difficult. In
order to materialize FEDs, trial products centering on
metal tips, are being developed and demonstrated.
Even so, and as metal tips have shown limits in panel
size and price, the research on CNT-FED, which has
adopted CNT emitters and thick film processing techs,
has been on the center stage of FED research. In the
midst of this, Toshiba and Canon recently announced
that they would jointly develop SEDs and put them
into TVs for commercial use. However, the timing for
implementing this plan has continuously been
delayed, much to the regret of FED researchers. The
most difficult aspect of the FED/SED business is that
it will be placed in a more disadvantageous position in
its competition with LCDs and PDPs, since the market
entry of FEDs and SEDs continues to be delayed.
When can the mobile phones mounted with
flexible displays be available?
A flexible display is the most ideal choice to be
used as a mobile display. However, it has to overcome
the weakness that its production is difficult due to
technological reasons as in the case of AMOLEDs
and FEDs. Accordingly, the future of flexible displays
all depends on how one secures manufacturing
technologies. As flexible displays are differentiated
from existing glass displays, the product has its
unique status on the market. Electric papers are
expected to be supplied within two to four years from
now since they are the easiest to make on plastic
boards. However, a considerable period of time is
thought to be required to produce LCDs and OLEDs
with flexible boards.
Could the production base
for displays move to China?
Today, the production base for TFT-LCDs is
limited to three countries, namely Korea, Japan and
Taiwan. The market leadership, too, has been shifted
from Japan to Korea, and then to Taiwan as in the
same order of their market entries. In the midst of this,
the technological development and manufacturing
expertise of Taiwan have reached the same level as
those of Korea. In addition, China, which already has
two TFT-LCD plants, is constructing one additional
plant. Since China is similar to Taiwan in terms of
culture, language, and business skills, it can quickly
learn production technologies from Taiwan. The
business fields where the three countries have the
most competitive edge today are mobile businesses in
the case of Japan, monitors and notebooks for Taiwan,
and TVs for Korea. Given this business mix; it
becomes quite a difficult task to forecast how this will
have changed by China’s entry and excessive
production facilities. In the midst of such tide of
change lies Korea’s future. With Japan standing at the
center, display firms have initiated strategies to
acquire Blue Ocean businesses by equipping
themselves with materials and equipment of their
own. Only when Korea revises its strategies on R&D,
at both the national and private levels, can it remain as
a leader in the display field.
2006-08-3
2006.8.11 10:50 AM
Cover Story
페이지54
001 채널맥(3443-0701)
/ Samsung Electronics
Interview Highlight
All Set for 8th Generation Production Line
Samsung aims to stay global No.1
through stable mass production system for LCD TV panels
Standardization of large TV
size
Samsung Electronics is a leading
company in the supply of 40-inch and
46-inch TV LCD panels.
Its efforts to standardize LCD TV
size started from October 2003 when
the company began the construction of
Cooperation with Sony
the 7th-generation Line 7-1 and continSamsung Electronics sought a
ue through the 8th-generation mass
joint venture with Sony to keep the
production plan it recently announced.
lead in the rapidly growing LCD TV
Suck Joon-hyung, executive vice
It has already equipped itself with a
industry.
president of Samsung Electronics
stable mass production system to meet
Under the joint venture, Samsung
rising demand for 40-inch LCD TV panels or larger
has secured a stable buyer of LCD panels for TV and
ones. Based on such stable production capacity,
Sony can purchase LCD TV panels at a proper time.
Samsung has been leading a standardization movement
With the joint venture between the world’s No. 1
by securing such excellent customers, including Sony,
LCD supplier Samsung Electronics and the traditional
Suck said.
TV superpower Sony, the two companies are able to
The key reasons behind Samsung’s success of stanlead the standardization of the world’s LCD size.
dardization of the 40-inch panel for LCD TV were its
The joint venture, named S-LCD Corp., produces
exact future-forecasting ability and bold investment, he
said.
7th, 8th-generation LCD production line of Samsung Electronics
“Samsung will also carry out investment in the 8thProduction line
Substrate size
Capacity (month) Operation timing
generation LCD without fail, dominating the 50-inch
L7-1
1,870X2, 200mm
90,000 substrates Jan. 2007
LCD TV market also,” he said.
In mass production
60,000
April 2005
Ways to secure global competitiveness
Samsung’s 57 inch full HD LCD TV
S
amsung Electronics, the world’s largest provider
of TFT-LCD panels, plans to secure a stable mass
production system for LCD TV panels in order to
meet rising demand.
“At its 7th generation Line 7-1, Samsung now can
produce 75,000 substrates per month. However, we will
expand the production capacity to 90,000 substrates by
early next year,” said Suck Joon-hyung, executive vice
president of Samsung Electronics.
At the same time, Samsung plans to expand the production capacity of its Line 7-2 from the present 45,000
substrates per month to 45,000 substrates by the latter
half of this year, he said. Combining Line 7-1 and Line
7-2, Samsung will have the production capacity of
180,000 substrates per month or 2.16 million substrates
a year, said Suck.
It means that Samsung is able to produce 1.44 million panels for 40-inch TVs per month, or 17.28 million
panels a year.
It also indicates that the Samsung’s production will
account for about 24 percent of the world’s total LCD
TV panel shipments in 2007 standing at 72.52 million
based on the survey of the Display Search.
Accordingly, Samsung Electronics can produce one-
falling behind Korean companies in
terms of new technology development and the number of patent registration, but they have been growing at
a rapid pace.
Samsung plans to create high
value added-oriented new markets
and products through active investment and pursue differentiated cost
competitiveness in the future, he said.
fourth of the world’s total LCD TV
panels independently by 2007, Suck
said.
In the world’s LCD market, fierce competition is
under way among Korean companies, which hope to
keep the leading position, Japanese enterprises, which
are trying to recoup the top rank they had lost, Taiwan
firms, which are expanding their market volume rapidly under the government’s active support, and Chinese
companies, which newly leaped into the stiff competition.
In the future, LCD companies are expected to be
classified into three categories according to their technology level. Currently, Korean companies are securing the top position in terms of large-size LCD technology and production capacity.
Meanwhile, Japanese companies that commercialized LCD for the first time in the world possess merits
in the small and medium-size LCD field.
Although Samsung engaged in the small and medium-size LCD field in 2001, it has been catching up
with their Japanese counterparts at a rapid pace and is
developing new competitive technology, he said.
Taiwan and Chinese companies have been still
15,000
90,000
45,000
1st phase (in mass production)
2nd phase
45,000
8th-generation
About 2,200X2, 500mm 50,000
L7-2
Additional investment
July 2006
Jan., 2007
April 2006
In the latter half of 2006
Fall 2007
LCD substrate size and number of acquisitions
Classification
40-inch
46-inch
52-inch
57-inch
5th-generation
6th-generation
7th-generation
8th-generation
1,100X1, 300
1,500X1, 850
1,870X2, 200
about 2,200X2, 500
2
2
1
4
3
2
2
8
6
3
2
8
8
6
3
Status of Samsung-Sony LCD production line joint venture
Production Line
Substrate size
L7-1 (2.1 trillion won)
1,870X2, 200mm
In mass production
Additional investment decided (100 billion won)
Additional investment decided (220 billion won)
8th-generation (1.8 trillion won)
2,200X2, 500mm
Capacity (month)
90,000
60,000
15,000
15,000
50,000
Ramp-up timing
April in 2005
April in 2005
In the latter of 2006
Early 2007
Autumn in 2007
Samsung Electronics LCD general results
Classification
Samsung LPL
AUO
Total sales
11,190
9,912
6,731
(Display Search report in the 4th quarter of 2005, Unit; $million)
CMO
4,725
CPT
2,402
QDI
1,877
2006-08-3
2006.8.11 10:50 AM
Cover Story
페이지56
001 채널맥(3443-0701)
/ LG Electronics
the 7th-generation glass substrates. Its CEO is Chang
Won-ki and CFO is Hitomi Masatoshi.
Top managers of Samsung Electronics and Sony
are participating in the directors’ meeting of S-LCD as
members, extending full support for the successful
joint venture, he explained. The two companies had
earlier forecast that the market demand for 40-inch
LCD TV or larger ones would soar from 2005 and
their prediction hit the mark, said Suck.
Accordingly, they invested actively in the 7th-generation panels, surpassing the 6ht-generation and could
gain good results, he said.
Both Samsung and Sony appraised S-LCD as a
successful joint venture. S-LCD started the 7thgeneration LCD line on April 19 last year for the first
time in the LCD industry and its capacity reached
60,000 substrates in October in the same year.
Based on such favorable results, the two
companies decided to make additional investments in
the Line 7 and the 8th-generation joint project.
Infrastructure of R&D manpower
in LCD field
As fostering manpower is the key for the development of the LCD industry, Samsung concluded cooperation agreements with prominent universities,
including the University of Kent, Pohang University
of Science and Technology and KAIST for securing
talents.
By actively securing and fostering excellent manpower, Samsung has been maintaining its top competitiveness in terms of the next-generation display technology, technology for mass production and cost saving. Samsung, which now has 300 researchers with
doctoral degrees and 700 with master’s degrees in the
LCD field, is planning to expand the professional
manpower further.
At the same time, Samsung has been actively supporting its subcontractors to help them strengthen
international competitiveness through financial assistance for localization of equipment and parts and facility investment.
Interview Highlight
World’s Largest PDP Maker
Sharpens Competitive Edge
LG Electronics trumps competitors by rolling out 71 inch PDPs
B
y outperforming its competitors, based on its
processing technology advantage, LG Electronics
was the first to begin mass-production of its 71
inch PDP, the largest size PDP screen in the world, in
the 4th quarter of 2004. The firm was the global leader
in terms of PDP panel sales volume as well as PDP
sales during the first half of the year.
The company posted sales of $1.1 billion with a
market share of 30.6%, plus sales of 1.45 million
sheets.
In this regard, Director Yoo Eun-ho, PDP Research
Lab. PDP Division, LG Electronics, explained the
reasons for this success, saying, “LG Electronics’
price competitiveness starts from Single Scan
technology’s enlargement that applied to products for
the first time ever, and from Clear Filter technology
that substituted Glass Filters.”
In the case of Single Scan technology, LG
Electronics mass-produced it by applying it to
42”XGA and 50”XGA and Clear Filter technology
was applied to 42-inch for the first time in Korea,
according to Yoo.
In the interests of profitability security, its PDP
Division is planning to enlarge the relative importance
of HD notch as well as the relative importance of the
premium product group over 50-inch.
LG TFT LCD 100 inch
LG Electronics began in Sept. 2005 to operate the
company’s A3 line, which was designed to be able to
secure the largest production capacity over two years
to come without additional ground security and
factory construction. Additionally, LG Electronics is
scheduled to continue its initiative as the largest
manufacturer in the world by operating an A3-2 line
in the course of the 3rd quarter, 2006, Yoo said.
Comparing Korea with neighboring competing
countries, Yoo added, “In terms of production
capacity, domestic companies such as LG Electronics
and Samsung SDI account for around 55% and in the
years to come too, Korea seems likely to maintain a
superior position to Japan in terms of production
capacity.”
Director Yoo, pointing out that there are no
distinctive differences in terms of PDP’s price and
quality competitiveness among these countries, said
that continuous competitiveness security appears to be
necessary regarding LCD rather than a race among
PDP manufacturers leading to fierce competition with
LCD.
With PDP TV rapidly capturing the 50-inch level
market, PDP TV, projection TV, and LCD TV are
expected to account for 58.7%, 19.7%, and 21.6%
respectively by 2010. Furthermore, PDP TV market
dominance of the large-sized display market is
expected to be reinforced, according to Display
Search, a market survey institution.
Meanwhile, the over 50-inch TV market is
forecasted to increase from 3.76 million TV units last
year to around 14 million TVs by 2010.
In consideration of such market enlargement, LG
Electronics is teaming up with leading universities in
Korea regarding an educational-industrial
collaboration agreement to secure high-grade
manpower of master/doctor degree level, and
recruitment of core manpower overseas is being
pursued continuously.
With regard to the display industry’s development
potential, including PDP, the director noted that the
outlook is also bright for manufacturing equipment as
well as cost-competitiveness of the component market
and domestic PDP business through localization.
2006-08-3
2006.8.11 10:51 AM
Cover Story
페이지58
001 채널맥(3443-0701)
/ Merck Advanced Technologies
entire life cycle of our products from R&D, throughout production to end-of-life recovery resp. recycling
of waste LCDs.
Interview Highlight
A 20th Century Pioneer of Liquid
Crystals Technologies & Materials
Merck, world’s leading manufacturer of LCD materials
T
he following article is the full
text of an interview with Song
Young-kwon,
Managing
Director, Head of LC division,
Merck Advanced Technologies Ltd.
on the occasion of the IMID
Conference....Ed.
Would you briefly tell us
about Merck Advanced
Technologies? How has MAT
contributed to the Korean display industry for continuous
Win-Win success?
Merck in Korea provides products, services and technological
Song Young-kwon, Managing Director,
Head of LC division, Merck Advanced innovation in the fields of Liquid
Technologies Ltd.
Crystals, OLED materials, Organic
Electronics for LCD and other display industry under the name of Merck Advanced
Technologies Ltd. (MAT), as a part of Merck Group,
the oldest pharmaceutical chemical company in the
world.
For 338 years, Merck has followed six values to
remain close to our customers-namely, Customer centric, Respect for people, Integrity, Visionary and
Innovative, Transparency and Delivering ambitious
results. In this year, Liquid Crystals division also
introduced its new brand logo, which is called
“Competence Globe,” with five core competencies:
Expertise, Partnership, Innovation, Quality and
Reliability.
Merch’s headquarters in Korea is located in Seoul,
a vibrant metropolis with more than 10 million inhabitants. In our technical center in the Poseung industrial
complex, we are developing and manufacturing Liquid
Crystals mixtures for the Korean display industry and
China partly. R&D, production and supporting facilities are occupying a floor space of 5,750 m2. Korean
manufacturers are leading the world display market.
Merck has very high market share of Liquid Crystals
mixtures and our facilities in Korea have been
designed to cope with the increasing technical requirements and demand of this fast expanding industry. Our
Poseung site (21,000 m2) is the location of a 3,950 m2
state of the art chemical warehouse. Products are
delivered to any destination in Korea & China within
6-36 hours. Customers order more than 50% of their
demand online.
Merck is the leading manufacturer of LCD materials worldwide and offers Liquid Crystals mixtures for
all-important technologies such as VA (Vertical
Alignment), IPS (In Plane Switching), TN (Twist
Nematic) and STN (Supertwisted Nematic). The materials are found in various applications such as LCD
television sets, PC monitors, notebooks, personal digital assistants, automobile navigation systems, mobile
telephones, indicating panels measuring instruments
and electronic games. Merck supports our customers
from R&D to mass-production and supplies adequate
quantities of products at the right time in Korea.
Merck carries out continuous material innovation at
our research centers and prepare tailor-made mixture
developments for our customers in Korea & China.
Also MAT has been supporting the “Merck
Award” for outstanding scientific contributions to display technologies through the committee of IMID
since 2004. From 2006, it will expand to LC, OLED,
OTFT with Flexible display. As a corporate citizenship, MAT takes care of the environment during the
Would you explain about the 100-year history
of Liquid Crystals within Merck?
Liquid Crystals were discovered in 1888 by
Austrian botanist Frederich Reinitzer. Two years later,
German physicist Otto Lehmann confirmed this new
fourth state of matter. In 1904, they turned to manual
Merck to better understand their discovery. The same
year Merck began selling Liquid Crystals of the highest purity. By the 1920s and 1930s, Liquid Crystals as
a new state of matter were accepted by the scientific
community.
But it wasn’t until 1968 the first prototype of
Liquid Crystals display operating at room temperature
was revealed. The concept of the flat television was
born. It was immediately clear to Merck that displays
were the future of Liquid Crystals.
The principle underlying modern Liquid Crystals
displays, the twisted nematic field effect, was discovered in 1971 and by the end of 1970s Merck was well
established in the domain of Liquid Crystals with new
patents, licenses, and competences in chemical, physical and applications technologies.
The 1980s and 1990s saw tremendous growth and
change for Merck as it branched out beyond supplying
Liquid Crystals to supplying a wide range of components for display industry. The company entered into
joint ventures with its partners to develop components
such as ITO glasses, colored filters and optical films
and also worked on new technologies such as Inplane
Switching, vertical Alignment for LCD video monitors and TVs.
Soon Merck’s partners were able to mass-produce
large flat energy saving LCD television screens. This
technological advance was so significant that in
November of 2003, Merck researchers received the
German Future Prize from the President of Federal
Republic of Germany.
In 2004, one hundred years after our work with
Liquid Crystals began, Merck is the global leader in
liquid crystal market, and inside almost every LCD
made today from super flat television screen to computer monitors, mobile telephones and navigation systems. Together Merck will develop new and even
more amazing liquid crystal displays for the pleasure
and benefit on us all. When we look at the development of the Liquid Crystals Business long-term we
have seen an accelerated growth of the business since
the end of the nineties.
LC-in-testtubes smallsize
What we currently see is a strong development in
the area of LCD-TV and our business consequently
has developed well. From technological perspective
this is largely due to our portfolio of VA and IPS
sophisticated materials.
As very important issues Merck sees the
continuous developments of superior materials as well
as enhanced efforts to improve on the reliability of
materials, especially in large size LCDs. For this a
series of investigations and measures is and will be
taken, including a strong and positive contribution of
MAT’s facilities in Poseung.
Why did MAT start the Merck Award at
IMID?
Merck not only set first quality standards in areas
like reagents, pharmaceutical raw materials and
analytics as early as back in the 19th century. Already
100 years ago, in 1904, we developed and
manufactured the first Liquid Crystals. Since the
discovery of the first LC Displays in 1967 our
company succeeded to be at the leading edge of
technology developing new Liquid Crystals
generations.In Korea, the history of the Merck Liquid
Crystals Division dates back to the beginning of the
1990s, when Merck decided to set up a technical
support center in the form of an application laboratory
for the emerging LCD industry in Korea.
2006-08-3
2006.8.11 10:51 AM
Cover Story
페이지60
001 채널맥(3443-0701)
/ Samsung SDI
As little know-how was available in Korea at that
time on Liquid Crystals for AM-LCD application,
Merck managed to build up excellent relations to key
engineers through technical advices and practical
supports and gradually gained the reputation of loyal
supplier with innovative products for the Korean
market.
Later, Merck have continuously expanded our
activities and infra-structure and consequently have
successfully maintained the status of first supplier of
advanced liquid crystal materials to the Korean LCD
makers, who in the last five years became world
market leaders in the area of AM-LCD for notebooks,
monitors and lately also for LC-TVs.
As a market leader in Liquid Crystals it is our
intention and duty to stimulate innovation in the area
of liquid crystal technologies. Thus, Merck
continuously looks for cooperating opportunities to
improve the quality of Liquid Crystals Displays. At
that time, MAT noticed that IMID conference has
rapidly grown to a major international LCD
conference, reflecting the importance of the Korean
LCD industry worldwide. Therefore, the IMID
conference started to provide an excellent platform for
Merck to express its appreciation to developments in
Liquid Crystals technologies and with this also
confirms MAT’s continuous commitment to the LCD
industry in public through the Merck Award since
2004.
During this year, the scope of Merck Award
enlarged from Liquid Crystals display technology to
FPD (e.g. OLED/OTFT & PDP) along with young
scientists with doubled amount.
Interview Highlight
Pioneering Challenge
of AM OLED Next-Generation Display
As a QVGA (240x3640) notch
the beginning of next year.
super precision high-resolution
CEO Kim Soon-taek, Samsung
product plus brightness 250 canSDI, emphasized: “Our pioneering
dela (cd/m 2 ), Samsung SDI
challenge about AM OLED was initiated from absolute confidence
showed unlimited possibility of
regarding AM OLED success by
AMOLED, which is called as a
securing independent technology on
next-generation display, they said.
the basis of research development,
In the 44th SID too, held in
accumulated through PM OLED.”
San Francisco, the company
Following high-resolution mobile
opened 4.3 inch AM OLED to the
3D display development by utilizing
public for the first time that mateAMOLED for the first time in the
rialized WQVGA notch high resoworld in June this year, Samsung
lution.
SDI is attracting attention once
Samsung SDI officials note
again by developing the thinnest 2.0
that the company is putting spurs
inch Dual-Slim product one after
to technology development for 3D
another by using AMOLED in July
image materialization of notebook
this year.
PC, monitor, and TV with the goal
Kim Soon-taek, CEO of Samsung SDI
The birth of the thinnest 2.0 inch
of 4.3 inch 3D AM OLED comDual-Slim product was made possible by ‘Top
mercialization on the upcoming 2007. CEO Kim is
Emission’ technology as well as the slimmest design
underscoring that with the optimal mass-production
technology, AMOLED technology that only Samsung
system construction, Samsung SDI will settle as the
SDI holds independently, the firm’s spokesperson
strongest AM OLED corporation in the world.
explained.
Samsung SDI spurring technology development for 3D imaging
B
y grafting the PM OLED success myth on AM
OLED (Active Matrix-Organic Light-Emitting
Diodes) business, Samsung SDI (www.samsungsdi. co.kr) is poised to consolidate the company’s
phase as the No.1 display corporation in the world
both nominally and virtually.
As interest about AM OLED heightens, entering
the spotlight as a next-generation display, the company
drew interest of display business circles all over the
world by announcing a mass-production investment
plan for 4G LTPS (Low Temperature Poly-Silicon)
mode AM OLED for the first time in the world on
Nov. last year.
By building LTPS mode AM OLED exclusive production line of 13,800 pyeong (around 45,540m2) in
its Cheonan business place, Chungnam, with a total of
465.5 billion won (around $490 million) investment, it
is said that Samsung SDI will dash into pilot mass-production system in Nov. this year, according to
Samsung SDI officials involved in its AM OLED business.
Prior to this, the company is making a full massproduction preparation by holding a ceremony to
launch facilities for the sake of AM OLED mass-production line construction on past April 2006.
Starting from this ceremony, Samsung SDI officials said that the company would install LTPS facility
as well as OLED facility including the most cuttingedge automation facilities in its A1 line.
This company aims to produce over 100 million
AM OLED from 2008 by enlarging market to DMB,
PMP (Portable Media Player) and game machine, etc.,
after penetrating the market through QVGA notch
middle/small-sized OLED, starting mass-production at
2006-08-3
2006.8.11 10:51 AM
Cover Story
페이지62
001 채널맥(3443-0701)
/ Korea Display Equipment Material Industry
Price-Competitiveness
and Quality are Key
Display Association chief calls for new approach to government support
O
and process methods with its subcontracver the past decade, the
tors, Sharp has been securing basic techgovernment’s
policy
for
nologies related to new materials, while
development of the domestic
keeping its top position in the world’s
display equipment material industry had
display equipment, parts and material
been focused on funding assistance and
markets.
development of basic technologies.
Accordingly, the domestic panel
Thanks to the government’s active
industry is required to place the first prisupport, most of the nation’s top 30 disority on securing basic technologies
play equipment makers possess globalthrough joint development of parts for
level technology. However, none of them
equipment, Moon said.
is included in the list of the world’s top
Secondly, government support should
10 display equipment material compabe focused on development of competinies.
Sun-mok, senior executive
tive equipment for mass production,
Accordingly, the government needs to Moon
director of Korea Display
Equipment Material Industry
parts and materials, away from the deep
shift the focus of its support policy for
Association
attachment to development of basic techdisplay equipment material makers to
nologies, he said.
enhancement of price competitiveness
The biggest task to be solved by the nation’s disand improvement of quality, said Moon Sun-mok,
play industry is “cost reduction,” which decides marsenior executive director of the Korea Display
ket competitiveness. Namely, reformative changes for
Equipment Material Industry Association.
cost reduction are required through improvement of
Firstly, the focus of the policy should shift away
processing and change of paradigms of the present
from the market preoccupation and cost-saving
panel production process.
method through new investment in large lines, exceedHowever, domestic panel companies, equipment,
ing the 6th-generation.
parts and material firms can do it independently. They
Instead, what is needed is to enhance price competcan secure basic technologies independently, but the
itiveness and improve quality through development of
competitiveness in mass production should be verified
new processes and methods and securing basic techin the mass production line of panel manufacturing
nologies, Moon said.
companies.
While operating the 8th-generation line in the
As a result, panel companies and equipment and
fourth quarter of 2006 for the first time in the world,
parts makers should jointly develop technologies for
Sharp of Japan employed a new method and succeeded
mass production and more opportunities for joint
in reducing cost drastically through close cooperation
development with large companies that will become
networks with its equipment, parts and material busibuyers of the products later should be offered, he said.
ness partners.
Thirdly, it is necessary to identify items with high
Through joint development of new technologies
potential for survival in the market on a long-term
basis and localize the selected items, avoiding the past
practice of blindly expanding the number of items for
localization.
For instance, such parts as gauges, valves and controllers have been dominated by some world-famous
brands as they sell them at a low price through mass
sales.
Accordingly, even if Korean companies have
secured basic technologies for gauges, valves and controllers, it is difficult for them to secure price competitiveness in these fields.
Fourthly, government support, which focused on
R&D sector and small and medium-sized companies
in the past, should shift to marketing, securing patent
competitiveness and market information, Moon said.
Related to this, the Korea Display Equipment
Material Industry Association has been promoting the
“semiconductor display patent consortium,” where
small and medium-sized semiconductor and display
equipment makers and large companies jointly create a
patent consortium to effectively cope with possible
patent disputes since December 2004.
Besides, the association has persistently offered
information about strategic advancement into China,
Taiwan and Hong Kong, participation in overseas
exhibitions and domestic and foreign display industries to its members.
However, the government’s assistance in this field
is very fragile compared with that in the R&D sector
and the cooperation with large companies in this field
is also insufficient.
Introduction of equipment makers
that succeeded in localization
At the Korea Display Conference (KDC) 2006 held
at COEX in Seoul on July 6-7-jointly organized by the
Korea Display Equipment Material Industry
Association and Display Bank-LG. Philips LCD introduced an equipment-maker that succeeded in enhancing technology and mass production through joint
development with it.
KC-tech succeeded in mass production of spinless
coaters that can save the existing spin-method coating
processing raw materials by over 90 percent. It was
selected as the next-generation’s top product.
PECVD of Jusung Engineering is supplying 5th to
7th-generation equipment to foreign countries, including Taiwan and China, owing to its independent technology and confidence in mass production in the
equipment market, which has been dominated by AKT
of the United States.
Top Engineering successfully developed a dispenser and localized the product since the 5th-generation up to 100 percent.
Besides, ADP Engineering succeeded in developing dry etcher for the first time in the country and
entered mass production, whereas Avaco is near to
make a success for localization of the 7th-generation
sputter equipment.
Future tasks of Korea Display
Equipment Material Industry
Association
Among the major tasks to be pursued by the association are improvement of systems, including tariff,
assistance to the local equipment material industry,
and the setup of the Display Industrial Association,
Moon said.
Firstly, the 8% basic tariff has been imposed on
parts of equipment at present, even though there is no
tariff on imports of display core equipment under the
international agreement, generating tariff imbalance
between equipment and parts and causing reverse discrimination between imported equipment and domestic equipment.
To settle this problem, the Ministry of Commerce,
Industry and Energy and the Ministry of Finance and
Economy are currently engaging in close negotiations.
Secondly, the association plans to actively support
Korean equipment material makers’ advancement into
overseas markets by consolidating cooperation with
the government and large companies.
Along with this, it will make a strong push for the
semiconductor display patent consortium project,
strategic assistance for Korean companies’ advancement into China, Taiwan and Hong Kong, operation of
the Korean Pavilion at Finetech Japan and offering of
market statistics on display.
Thirdly, Korea is striving to establish the Display
Industrial Association that will actively seek ways for
the development of the display industry.
As the economic conditions have deteriorated and
the chase by competitors has intensified, it is urgent to
set up such an association in order to lead the global
display market, Moon said.
Korea Display Equipment Material Industry
Association, established in 2003 to represent common
interests of domestic display makers, now has 113
member companies, including 67 equipment makers
and 38 material manufacturers.
2006-08-3
2006.8.11 10:51 AM
Cover Story
페이지64
001 채널맥(3443-0701)
JUSUNG Engineering
Stellar Growth in
Semiconductor & TFT-LCD Field
JUSUNG Engineering wins praise from prominent overseas clients
J
USUNG Engineering (www.jseng.com)
is showing remarkable growth in the
field of semiconductors and TFT-LCDs
through continuous management
innovation and R&D (research &
development). Since its inception in 1995,
the company has been leading growth in
this sector with an eye to joining the top
ranks in the world of semiconductor and
display equipment.
JUSUNG is assessed to be in the
vanguard of technology innovation through
CVD equipment development that can be
regarded as semiconductor and displayHwang Chul-joo, CEO of
related core technology and particularly, on
JUSUNG Engineering
the background of differentiated technology
power, JUSUNG is expanding its market
gradually through a successful soft landing in the
LCD market.
By developing super-first-rate products
continuously through innovative and aggressive
technology development, JUSUNG is now presenting
its own original technology’s equipment such as
ALD, SDCVD, LPCVD, Dry etcher, HDPCVD, and
PECVD equipment for LCD etc., according to CEO
Hwang Chul-joo.
Preceding investment pays off
Especially PECVD equipment for LCD, armed
with JUSUNG indigenous patent technology
accumulated as a result of ceaseless R&D, has
completed the development of an 8G facility in 2005,
following 6G, 7G LCD PECVD facilities’
development as well as mass production application,
starting from 5G equipment supply since the end of
2002.
By making inroads into the high-price PECVD
market one U.S. company has been supplying
exclusively to the entire world due to several
technological boundaries in the meanwhile, JUSUNG
is gaining public favor from scores of overseas client
companies by being recognized for its technology
power in competition with major competing
corporations all over the world, Hwang commented.
As regarding product R&D that the LCD
equipment market demands, Hwang explained: “The
equipment market is demanding same stability and
productivity given its small size in the past. Hereupon,
JUSUNG’s research staffs concentrated on technology
power to overcome physical boundaries and as a
result, we were able to succeed in developing superior
8G equipment like 8G PECVD equipment (TIV:
Technova In-line Vacuum System) by securing a host
of patent technologies.”
establishment in 2004.
To preoccupy superior position technologically in
a race with global No.1 companies today, the CEO
said that JUSUNG is proceeding ceaseless with R&D,
adding that R&D to secure differentiated technology
and to preoccupy market is under way not only in
semiconductor process equipment as well as display
equipment market, but also in Solar Cell, LED,
OLED, and ADPS markets, next-generation
equipment market.
As of the end of July 2006, JUSUNG possesses a
total of 798 patents at home & abroad and this enables
to develop innovative and original concept’s
equipments, Hwang said. JUSUNG is also a company
which possesses the most patents among KOSDAQ
listing corporations and as a result which continued
ceaseless R&D, based on such patent competitiveness,
the company’s HSG, ALD, PECVD equipment etc.
were selected as the world first-rate product by
MOCIE (the Ministry of Commerce, Industry &
Energy, Republic of Korea).
Powerful management innovation
With regard to its powerful management
innovation activity, Hwang explained, “Through
continuous and powerful innovation activity,
JUSUNG aims to rise to global No.1 in terms of not
only technology power, but also in terms of both
company confidence degree and brand awareness
degree, finishing system construction, consciousness
reform work etc. within this year.
The company displays scores of placards such as,
“There is no No.1 without mindset change” at the
headquarters of JUSUNG, research building and its
new factory, showing that these all contain
JUSUNG’s powerful innovation will.
In addition, in all gates of JUSUNG all buildings
tabular statements that compared productivity per
worker in comparison with competing companies are
being attached to endow JUSUNG employees with a
motivation about innovation by comparing competing
company’s turnover per man, R&D investment
efficiency, and business profit.
The CEO said that the goal of such innovation is to
achieve technology development’s innovation, cost
reduction’s innovation, and speed improvement’s
innovation, starting from internal waste removal.
Thanks to ceaseless R&D as well as TFT LCD’s
successful market penetration, JUSUNG has
converted from cumulative losses to black letters with
turnover 166.9 billion won (around $176 million) and
net profit 34 billion won (around $36 million) in
2004.
Before 2003, JUSUNG was a company whose
annual turnover was about 50 billion won (around $
53 million), but the company has since then developed
to a level whose turnover approaches to the middle of
100 billion won.
In 2006, its turnover and net profit all are forecast
to be improved as semiconductor equipment sales
increase is expected.
Semiconductor equipment CYCLONE PLUS
Superior 8G equipment development
In the light of research & development as well as
the present status of patents, Hwang emphasizes that
JUSUNG is different from others though any
corporations also stress the importance of R&D
investment.
It is said that the company has invested KOSDAQ
public subscription funds in past 1999 on almost all
R&D and only R&D investment was ceaselessly
increased, according to JUSUNG’s officials, although
the company reduced every expenses as cumulative
losses over three years from 2001 exceed 120 billion
won (around $126 million).
Hwang noted that such proceeding investment to
look the future became a stepping stone for the
company’s recovery and as a result, JUSUNG was
able to accomplish the largest performance since its
2006-08-3
2006.8.11 10:51 AM
Cover Story
페이지66
001 채널맥(3443-0701)
Gracel Display
R&D’s Vital Role for Core Technology
Gracel Display Inc. producing OLED material with world-leading
light emission and radiance efficiency
W
ith IMID/IDMC 2006 as
an impetus, the growth
of Gracel Display Inc.
(www.graceldisplay.com),
which aims to become the
world’s best supplier of OLED
(organic light emitting device)
material, is being highlighted.
In fact, Gracel Display Inc.
(GDI) is considered to be one of
the few companies that has
succeeded in mass-production
of material that is actually
possible to commercialize.
The
company’s
CEO/president Park Young-shin
who previously led the Internet
Business Division at Dacom,
Park Young-shin,
said in an interview, “Our
CEO & president, Gracel Display Inc.
company already possesses
OLED core material of the
highest level in the world, but with an eye to
competitive new material development in preparation
for full-scale OLED panel manufacturing demand
after 2~3 years, we are deploying 70 percent of the
entire workforce of our company into research &
development (R&D).” Among the total of 42, there
are six Ph.Ds, 17 master degree holders, and 16
bachelor degree holders.
He expressed confidence that he would help GDI
grow into the best OLED material company in the
world by securing the core technology of nextgeneration display, not to mention contributing to
OLED material’s localization.
70% is R&D manpower
In radiance material, the two core traits are the
lifetime problem on how long light of a certain
amount is emitted, and radiance efficiency to show
the degree which emits light.
Park introduces that at present, GDI is reaching to
the highest level in the world in the light of radiance
efficiency as well as lifetime in the case of red color
as well as green radiance material. It is said that in the
case of blue color radiance material also, its
development is being raised to the level which is
possible to commercialize, according to Park.
The CEO went on: “OLED radiance material can
be divided into fluorescence material and
phosphorescence material. Fluorescence material is
being applied to small-sized PM model OLED panel.
Since phosphorescence material holds better traits
four times in comparison with fluorescence material,
it is forecast to be applied to middle & large-sized
AM OLED panel, but it is true that there are still tasks
to be overcome, such as high price and low
productivity.”
In that regard, by developing red color as well as
green phosphorescence material of the highest quality
in the world at the moment and by overcoming the
point at issue of mass production stage, GDI has come
to develop production processes to a level where it is
possible to commercialize, according to Park.
He further underscored that in preparation for AM
OLED’s full-scale commercialization in the future,
GDI is planning to construct a mass production
system for phosphorescence material.
New momentum
of OLED industry activation
Gracel Display Inc. was established on Oct. 26,
2000 with an eye to localization of OLED core
material as an OLED material development &
manufacturing company.
By concentrating on research and development in
the meanwhile through superior research manpower
of diverse specialty such as chemistry, physics and
electronic engineering etc. since the early days of its
establishment, GDI applied for a patent on scores of
high-efficiency OLED core organic material including
high efficiency RGB radiance material, Park noted.
As national policy projects, GDI is taking part in
‘Organic EL core parts technology development’ and
‘Non-Laser TFT based 4G notch AM-OLED Module
development for HDTV’. Furthermore, GDI has been
providing chief panel corporations in Korea and
abroad with material for mass production in earnest
since last year.
Park pointed out that the fact that Gracel is
supplying major panel corporations with material for
mass production proves that the company is
contributing to localization of OLED core material
considerably.
CEO Park, an IT field veteran having led the
Internet Business Division at Dacom, took office as
president of Gracel last March. When Park joined
GDI, it may have been a big loss to information &
telecommunication business circles. However,
industry insiders observe that based on R&D
performance Gracel has accumulated in the meantime,
Park will add new momentum to OLED industry
activation, not to mention an epoch-making
development of the domestic parts material industry.
GRACEL
Display’s
research scene
LGE Takes Top Position in 2Q’06 OLED Panel Shipments
LG Electronics leaped to the top in worldwide OLED panel
shipments for a short term after falling into third place in the
first quarter of 2006.
Displaybank (CEO Peter Kwon), a display market research
institute, said that LG Electronics shipped a total of 4.5
million OLED panels in the second quarter of 2006, while
Samsung Electronics, which maintained the lead in
shipments, posted roughly 4 million units, followed by
Taiwan’s RiTdisplay with 3.7 million units, Univision with 2.2
million units, and Japan’s Pioneer with 1.8 million units.
Korean OLED manufacturers, which were caught by
Taiwanese firms last year, have been widening the gap with
Taiwan again, buoyed by LG Electronics’ rapid growth.
Korean vendors’ shipments amounted to almost 9 million
units in the second quarter of 2006, while Taiwan’s results
were less than 7 million units.
LG Electronics recorded 1.55 million units in April, 1.45
million units in May, and 1.5 million units in June 2006,
adding up to the second-quarter shipments of 4.5 million
units. These are the only figures registered by Samsung SDI
and Taiwan’s RiTdisplay in the third and fourth quarter of
last year, and are equivalent to LG Electronics’ combined
shipments for the full year of 2005.
LG Electronics is expected to achieve shipments of more
than 1.8 million units on the back of the seasonal pickup in
demand this summer, while fighting for the first and second
place in overall shipments for 2006. The OLED panel maker
is considering a transfer of the OLED business to LG.Philips
LCD and LG.Philips LCD is also making preparations for
mass production of AMOLED panels. These moves are
predicted to bring the biggest results and news to the OLED
industry this year.
1H 2006 OLED Panel Shipment Share
[2Q 2006 OLED Panel Shipment Share]
(Unit: thousand units)
Maker
Q1’06
Shipments
Q2’06
Share Shipments
QoQ
Share
LGE
1,421
11.1%
4,471
23.2%
SDI
2,876
22.5%
4,087
21.2%
214.6%
42.1%
RitDisplay
2,276
17.8%
3,712
19.2%
63.1%
19.5%
Univision
1,875
14.7%
2,241
11.6%
Pioneer
1,733
13.6%
1,768
9.2%
2.0%
941
7.4%
1,204
6.2%
27.9%
8.7%
TDK
Others
Total
1,662
13.0%
1,806
9.4%
12,784
100.0%
19,289
100.0%
2006-08-3
2006.8.11 10:51 AM
Cover Story
페이지68
001 채널맥(3443-0701)
DE&T
Unlimited Competition
for Display Industry
which mass-producing investment is under way for
the first time at home, DE&T is entering an FPDrelated inspection, and specialized repair company,
both nominally and virtually, Park said.
On the top of that, it is said that the company is
concentrating its efforts on securing prior technology
as well such as InkJet technology, Lithography
application technology, and Vision application
technology through technology collaboration with
advanced companies like NANOINK, AZORES,
BASLER and so forth at the moment.
On the basis of such developed technology, DE&T
will be reborn as a representative FPD as well as
semiconductor equipment manufacturer to be able to
lead related business circles, Park concluded.
LG, Samsung Attack Digital TV Market With Large PDP Panel
“To innovate processes, equipment localization is essential”
W
ith such a focused goal, DE&T
(CEO:
Park
Chang-hyun
http://www.i-det.com) is a
representative special company that has
been carrying out core process equipment
development based on strategic tie-ups
with corporations possessing advanced
technology differently from other
companies.
In a special interview with The Korea
IT Times on the occasion of
IMID/IDMC2006 which will be held
toward the end of August, this year in
Daegu, Korea, DE&T CEO Park ChangPark Chang-hyun, CEO of
hyun explained: “In the meanwhile,
DE&T
domestic equipment manufacturers have
been doing production, developing
equipment with priority given to inspection process as
well as module/logistics process.”
He further said that the present display industry
circles are entering an unlimited competition era such
as equipment unit cost reduction, process number
curtailment through similar process unity and
competition companies’ emergence accompanied by
equipment industry nurturing.
In conjunction with equipment localization efforts,
the CEO explains: “To cope with such internal &
external environments organically and proactively,
DE&T has been actively participating in equipment
localization project of module companies and
localization of some core process equipment is paying
off through tangible performance improvement.”
By supplying domestic module companies with
localization about Cell Prober, Mac/Mic, and PDP
Prober that depended on Japanese manufacturers in
the past, DE&T is contributing to the competitiveness
improvement of customer company plus being
recognized in terms of technology power at the same
time, according to Park.
Park added that DE&T is exporting Stepper-related
module developed in concert with oversea technology
collaboration partner and is scheduled to expand the
chief items of export gradually. In addition, it is said
that DE&T supplies display-associated companies
with Probe Unit, & Probe Card etc., the core part
entering Prober the company delivers in great
quantities, by localizing them.
Regarding the present status of the most cuttingedge display technology development at home, Park
stressed that DE&T is developing important factor
technologies to provide Set companies with products
fittable for their process needs in collaboration with
advanced companies overseas or through industryuniversity-laboratory cooperation.
In particular, DE&T’s technology power is being
widely recognized by delivering Mac/Mic inspection
equipment the whole quantity by localizing it when
Samsung Electronics invested LCD 7 & 8 G while
acquiring KT authentification, a new product
authentification, from MOCIE at the same time.
Furthermore, Park mentioned that DE&T has
delivered exclusively PDP Prober when Samsung SDI
invested PDP 3 term by developing it with Samsung
SDI, whose Tact Time is faster than a competing
company H company and is scheduled to supply for 4
term Line as well.
Moreover, by supplying indispensable inspection
& repair equipment for AM-OLED process too in
To meet rising demand for large digital TVs, LG
Electronics and Samsung SDI plan to expand the 50-inch
PDP panel lineup and increase their shipments in the latter
half.
LG Electronics plans to expand the portion of 50-inch or
larger TV products to the maximum 30 percent of the total
products by the end of this year.
Shipments of digital TVs by LG slightly reduced from
730,000 units in the first quarter to 716,000 units in the second quarter, but the portion of 50-inch or larger products
increased by 8 percentage points from 17 percent of the total
to 25 percent during the corresponding period.
“The portion of 50-inch or larger PDP panels increased
from around 10 percent of the total in 2005 to 20 percent in
the first half of this year. The portion is expected to reach 2530 percent for the whole of the year,” a spokesperson for LG
Electronics said.
Meanwhile, Samsung SDI plans to introduce new 50-inch
and 58-inch PDP panels to the market in the latter half,
strengthening its lineup for products with larger than 50-inch
panels.
In particular, Samsung SDI projects to develop 50-inch
full HD (FHD)-class PDP panels and 58-inch HD (FHD)class panels.
The shipments by Samsung SDI increased by a mere 1.8
percent from 550,000 units in the first quarter to 560,000
units in the second quarter. However, the portion of 50-inch
or larger PDP panels expanded by 13 percent points from 15
percent in the first quarter to 28 percent in the second quarter.
Kim Duck-yeon, executive director of Samsung SDI said,
“In 2005, the volume of the 50-inch PDP panel market
amounted to 860,000 units, accounting for 12 percent of the
total global market. However, the volume is expected to
increase to 3 million units this year, accounting for 27 percent of the total. As customer demand for larger products is
expanding, Samsung plans to persistently increase the portion of 50-inch or larger products.”
LG Philips LCD Gets Upper Hand In Patent Dispute
LG Philips LCD said that the U.S. Delaware Wilmington
Federal Court recently recognized that Tatung Co. of Taiwan,
its subsidiary Chunghwa Picture Tubes (CPT) and
ViewSonic Corp. of the United States have infringed the
patent technology of LG Philips LCD.
Ahead of this, an arbitration panel in New York also
decided in favor of LG Philips LCD in a dispute over
technology ownership with CPT.
The panel ruled that LG.Philips LCD holds exclusive
ownership rights for its side-mounting patents, over which
CPT filed for arbitration in July 2004.
This ruling is expected to give the company an advantage
in its patent dispute with CPT that is currently pending.
The company initially filed a patent suit against the
Taiwan-based CPT, alleging infringement of its sidemounting technology patents, in August 2002.
Despite the countersuit CPT filed in June 2004, claiming
ownership of LG.Philips LCD’s patents, the arbitration panel
recently denied all of CPT’s relief.
Separately, the company filed patent infringement suits
against CPT in federal court in California for patent
infringement, including those for its side-mounting
technology. The new case is scheduled for trial in October.
2006-08-3
2006.8.11 10:51 AM
페이지70
Country Report
001 채널맥(3443-0701)
/ India
Strong Bonds of Friendship
Based on Ancient Ties
India Celebrates its 60th Anniversary of Independence Day
The following article was contributed by N. Parthasarathi,
ambassador of India, on the occasion of the 60th anniversary of
India Independence Day on Aug. 15 ...Ed.
Today, on 15th August, India celebrates its 60th
Independence Day. For us it is not only a day of jubilation but is
also a day to reflect on our achievements during the past six
decades and to learn from our experience to work for a happy
future for all our citizens. It is a happy coincidence that, on the
same day, people of the Republic of Korea also celebrate their
Liberation Day. We are happy to share this joyous occasion with
the Government and the people of the Republic of Korea
Although India and Korea are geographically distant, there
have been historic and cultural contacts between our two peoples
dating back to ancient times. Over the centuries significant
exchanges especially in arts, architecture, technology, costume
and musical skills have taken place through the ‘Silk Road’. The
enduring philosophy of Buddhism which has influenced the lives
and thoughts of our peoples has also provided a strong link
between our two countries.
During the last century, resistance movements against the
colonial rule in both countries revived our contacts. The First
March Movement of 1919 in Korea, Swadeshi Concept of
Mahatma Gandhi and inspirational support extended to people of
Korea by Nobel Laureate Rabindranath Tagore added considerably to strengthen our bonds.
Three years ago, India and Korea celebrated the thirtieth
anniversary of the establishment of our diplomatic ties. President
Roh Moo-hyun’s State Visit to India in October 2004 proved to
be a milestone in expanding our relations. Following the State
Visit of our President Dr. A.P.J. Abdul Kalam to the Republic of
Korea in February 2006, India-Korea relations have entered into
a new vibrant phase. During the two presidential visits, a number of new initiatives were taken to further expand and consolidate our bilateral cooperation, which today encompasses several
fields. India-Korean bilateral trade has more than tripled over
the last ten years to US$6.7 billion in 2005 and a Joint Task
Force is continuing their negotiations to conclude a
Comprehensive Economic Partnership Agreement between India
and Korea. This agreement will go beyond a Free Trade
Agreement and we are hopeful to conclude these negotiations by
2007.
Today, India projects a vibrant economy as its growth is on an
ascending trajectory. The current economic growth is around 8
percent and we hope to achieve a 9-10 percent sustainable
growth in the coming years. The new resurgent India can be
seen through the youth of India. They are bubbling with the cando spirit and they are making India a land of unlimited opportunities. Similarly Republic of Korea has emerged as an important
economic force in this globalize world.
Our first Prime Minister Jawaharlal Nehru had the foresight
to prophesize “emergence of Asia in world affairs will be a powerful influence for the world peace”. The reality of Asia’s significance in today’s global economy reveals that the balance is
decisively shifting to Asia, as half the growth in world output
now comes from Asia. As Asia has changed in the last decade,
India too has changed. We pay tribute to the success of countries
such as Republic of Korea whose achievements have shaped
India’s thinking. Our country’s “Look East Policy” launched in
1992 marked a strategic shift in India’s vision of the world and
India’s place in the evolving global economy. It was about
reaching out to our civilizational neighbours in the region as we
understand, India’s destiny is interlinked with these countries.
India’s participation, last year, in the East Asia Summit held in
Kuala Lumpur is a vindication of our look East Policy.
A prosperous and stable East Asia is vital for the long-term
prosperity in Asia and the world. Based on our shared desire to
develop closer and more extensive cooperation, both our countries established a “Long-term Cooperative Partnership for Peace
and Prosperity”. India has always stood for resolution of conflicts through dialogues. India would continue to extend her
unstinted support and cooperation to the Republic of Korea for a
peaceful resolution of the North Korea issue. We appreciate the
N. Parthasarathi, ambassador of India
positive contribution of South Korea in taking forward the SixParty Talks and particularly their current efforts for resumption
of the next round of these talks. We hope the process would culminate in bringing long lasting peace to the region and increase
the prosperity of people of the Peninsula.
India is no more a new destination for Korean businessmen.
They have established an irreversible and enviable presence in
the Indian market. Their acumen and foresight in investing early
in India has brought rich dividends for both our countries.
Samsung, LG, Hyundai are all household names in India and
their products are known to offer ‘Good value for money’. The
Korean steel giant POSCO is implementing a huge US$ 12
Billion integrated steel project in the State of Orissa in India.
There are a large number of areas where Korea and India can
work together. Korea has the cutting edge technology and huge
foreign exchange reserves and India has large human resources,
a stable and conducive environment to invest. India also provides a large market and serves as a hub to reach out to markets
in neighbouring countries and in the Middle East. There is a
large untapped potential for investment and trading in automobile, pharmaceuticals, petrochemicals, shipping, construction
and various other sectors. I am confident that the momentum
that has been generated in recent years would grow stronger and
stronger to make our relations more comprehensive and intensive in future
Let me take this opportunity to wish all Indians in Korea a
happy Independence Day.
2006-08-3
2006.8.11 10:51 AM
페이지72
001 채널맥(3443-0701)
On the Scene Report
/ KOTRA Taipei
Vigilance Toward an Island Neighbor
Korea’s challenged by Taiwan IT industry’s adaptability
By Ok Yeong-jae
T
aiwan’s IT market scale is forecast to
grow by 3.8% annually over the period
2003~2008, with a scale rising from
$18.3 billion in 2004 through $20.49 billion on the forthcoming 2008.
As of 2004, the relative importance of
Taiwan in the Asia-Pacific region as well
as the world IT market, is 5.6% and 0.7%
respectively. With 4.8% and 0.7% respectively in 2008, Taiwan’s relative importance is forecast to decline slightly in the
Asia-Pacific region.
Taiwan hardware field accounts for
16.3% of the entire Taiwan IT market with
a scale of $2.98 billion in 2004, according
to Gartner’s latest report, an IT influential
survey institution. Taiwan’s hardware field
is forecast to grow, up 5.8% in 2005 in
comparison with the preceding year. On
the other hand, the hardware industry is
forecast to reach $3.1 billion by 2008,
growing annually by an average 2.2% from
2003 to 2008.
The IT service field appears to account
for 8.0% in the entire Taiwan IT market
with a scale of $1.47 billion in late 2004. In
2005, Taiwan’s IT service field is forecast
to be $1.57 billion, up 6.8% in comparison
with the preceding year. The IT service
part is forecast to reach $1.92 billion by
2008, growing annually by an average
6.9% from 2003 through 2008.
The software field accounts for 1.5% in
the total Taiwan IT market with a scale of
$270 million in 2004. In 2005, it is forecast
to reach to $300 million by growing 10.9%
in comparison with the preceding year. As
the highest growth rate annually averaging
10.5% during the period of 2003~2008 is
expected, Taiwan’s software field is forecast to reach to $410 million by 2008.
The telecommunication field’s relative
importance is the largest as it accounts for
74.2% in the total Taiwan IT market with a
scale of $13.58 billion in
2004. In 2005, it is forecast to reach $13.97 billion, growing 2.9% compared with the preceding
year. On one hand, as it is
seen to grow annually by
an average 3.6% over the
period of 2003~2008,
Taiwan’s telecommunication field is forecasted to
reach $20.49 billion by
2008.
global IT industry.
Western companies
could not generate big
profits through Taiwan in
those times so they outsourced simple manufacturing alone. For instance,
even Motorola and SonyEricsson, which are outsourcing over 70% of cellular phones fought hard
due to market share and
profitability aggravation
from 2001 through 2003,
Ok Yeong-jae, Director-General,
the early days of their outTaiwan IT
Korea Trade Center, Taipei
sourcing.
industry’s change
This on one hand proand our challenge
vided Korean cellular phone manufacturers
equipped with mass production systems
1. Change pattern: from OEM to ODM
Influential global IT corporations from development to production with a
regarded the 1980s~1990s as a transforma- momentum to be able to enlarge market
tion period to change their business model control as they launch state-of-the-art prodwith a form to sell factories in their country uct in advance.
In the case of the cellphone industry,
and to concentrate on R&D and sales due
product lifecycle was short and at that time
to a boundary of cost competitiveness.
In this process, Taiwan fostered growth premium market came to lead industry
growth. Early launching of new products
into production specialized enterprise by
taking advantage of low personnel expens- was linked directly to corporate perfores and by getting a ride on the trends of the mance and manufacturers who launched
times. These efforts came to be able to play cellular phone applying new technology
an axis as a production OEM manufactur- and design in advance, were able to coning base. Though China is rising rapidly, struct high-grade image while gaining
such elements became a background for profit with high sales price. In contrast,
Taiwan to still exercise its influence on latecomers who launched new product later
than competing companies came to absorb
global IT product manufacturing.
As much as 72% of global notebook the burden of price decline and stock
PCs, 79% of PDAs, and 68% of LCD mon- increase. This became directly an element
itor appear to be produced by Taiwanese to allow Korea to emerge rapidly in this
corporations, according to Business Week. industry rather than Taiwan by far.
Besides, over 30% in the case of digital
Combination of Taiwan IT corporation
cameras, servers, cable modems, etc. as
well, appear to be produced by China fac- and Western brand
Taiwan IT corporations that faced such
tories of Taiwan corporations. Hence,
Taiwan’s influence is considerable in the issues began to construct business models
allied with Western brands in recent years.
Such efforts by Taiwan business circles
started to appear from 2003. As ODM’s
relative importance increases in the case of
Motorola and Sony-Ericsson since 2003
and their performance also are improved,
this is forecast to become a blueprint of
Taiwanese IT industry for the future.
As emerging low price markets like the
Middle East, Africa, and India are growing, the importance of Taiwan ODM companies grew larger. Motorola utilized outsourcing actively from its development
stage in the case of low-priced cellular
phones, a key product for this market.
Taiwan companies such as Compal, etc.,
carry out the major part of it.
By contrast, its premium phone RAZR
was thoroughly internalized from development to its production. As a result,
Motorola is equipped with a company
structure that can cope with a polarized
market effectively as the company’s development cost and production complexity
diminishes and its product lineup is beefed
up.
Like this, Taiwanese companies are fast
becoming a source of Western enterprise
development innovation, moving away
from simple manufacturing outsourcing.
It was general even two~three years ago
that Western enterprises take the initiative
of product development and design and
Taiwanese companies concentrate on just
product assembling. However, in recent
years Western enterprise’s business model
is evolving into a mode that sells by attaching their brand to Taiwanese company’s
product.
2. Changed background: low-priced
superior human resources
The background to why Taiwanese
corporations came to grow as the most
optimal partner for Western IT
enterprises by securing development
capabilities, is the supply of low-priced
superior R&D human power.
The annual salary of an engineer for
Taiwanese corporations is one-third in
comparison with a U.S. engineer and is
said to be two-thirds of Korea’s. Yet,
these Taiwanese engineers’ real abilities
are not assessed to be inferior to Korean
or Japanese engineers.
A copy of Korea IT large corporation growth history
In recent years, Taiwanese corporations have been attempting an evolution
of their business model by enlarging their
scope up to brand business. Taiwanese
corporation’s development process, which
is linked to R&D capability security and
brand business enlargement for itself,
starting from an assembling base, resembles the growth history of large Korean IT
corporations.
As the most representative company of
such a phenomenon, BenQ can be cited as
an example. BenQ, the largest cellular
phone manufacturer in Taiwan, acquired
the cellular phone business division of
Siemens, Germany’s worldwide cellular
phone company, in late June. BenQ side
made clear that the company would
strengthen brand business for itself, judging that BenQ is faced with a boundary of
its growth with OEM business alone.
Acer, Taiwan’s representative PC
manufacturer, also is widening the company’s brand location ceaselessly. Acer,
which emerged as one of the five largest
PC makers globally by pushing Toshiba
out for the first time, rose to No. 4 manufacturer globally with 4.4% in terms of
market share in the second quarter, 2004.
Accordingly, Acer is being assessed as the
fastest emerging PC brand in the world
from the capital market.
On the negative side, Taiwan’s IT corporations are already putting spurs to
brand business. Already with current performance alone too, they threaten Korea’s
IT corporations because their design capability and speed are high-level. However,
there are many negative opinions also that
it would be premature to assert Taiwan
corporations’ leap into global major
brands based on present performance
alone.
Their application technology as well as
design ability are excellent, but there is a
shortage of core technology and at present
brand business’ performance also is limited to China as well as Taiwan market for
the most part.
If we look back on Korea’s case which
grew rapidly thanks to bold marketing
investments in an IT industry’s revival
period including cellular phones after
preparing its take off while accumulating
R&D capability for itself, starting from a
manufacturing base of global companies
at first, it seems not to be impossible that
Taiwan corporations would leap into
becoming global companies.
Thus, if we examine Korea IT corporations’ growth process from a positive
standpoint, it is not easy to ignore the possibility that Taiwan corporations would
rise into global companies. Since Taiwan
corporations also have already sufficiently accumulated production as well as
design experience plus soft capabilities
like marketing as well as meeting customer demands, it is not distant for
Taiwan corporations to leap into global
companies.
Suggestions for Korean companies
In recent years, Taiwan IT corporations’ fighting admirably is forecast to
become a bigger burden for Korean corporations. It is no exaggeration to say that
Taiwan IT corporations’ high growth is
acting already as a big threat to Korean
companies and thus, securing fundamental competition superiority is necessary
for Korean companies to shake them off.
First off, as Taiwan corporations act as
an R&D resource for Western enterprises,
global IT corporations’ competitiveness
will be even more strengthened. If so, our
corporations also are likely to propel
active outsourcing by taking advantage of
Taiwan corporations. Yet, clumsy
outsourcing must be cautioned since
global corporations were able to secure
their profitability thanks to firm
superiority about the core technology and
brand power while increasing market
share through outsourcing.
In case that Korean corporations’
revealing weaknesses in such segments
separates development and production,
Korean corporations ability to launch
premium product in advance, which is
deemed to be existing cutting edge for us,
has a high hazard to fall considerably.
2006-08-3
2006.8.11 10:51 AM
페이지74
001 채널맥(3443-0701)
On the Scene Report
/ iPark Boston
Linking Boston with Korean IT
Assisting Korean firms promoting products and building U.S. partnerships
The Korea IT Times is pleased to insert
an interview with CED Cho Yoon-hong,
iPark Boston....Ed.
What has iPark Boston done or
achieved regarding industrial cooperation in the software sector between
Korea and the United States?
We have been seeking cooperative
industrial relations in software business
among governments, related agencies and
corporate entities.
As for intergovernmental cooperation,
iPark Boston is promoting exchanges of
ideas and policies with both the General
Services Administration of the United
States and ITD of the State of
Massachusetts. With its capital in Boston,
Massachusetts has actively adopted and promote the Open Source Policy, iPark Boston
has undertaken activities that link businesses of U.S. counterparts with domestic industries through benchmarking and understanding of the business fields where cooperation
with domestic industries are possible.
Furthermore, iPark Boston has continued
its search for cooperation with local software and IT-related agencies, too. With
regard to such related agencies as Mass
Network Communications Council
(MNCC) and Mass High Tech, iPark, as
their member, has followed the steps of
making continued exchanges as a bridge
builder with Korean IT businesses.
The cooperative relationships among
corporate entities have also been under way
through such means as seminars, consultations and the signing of partnerships
between corporate entities and market channels in the United States with Korean software and IT companies.
In the future, iPark Boston plans to continue building on the cooperative relationships with local agencies and companies in
consideration of policy guidelines of
Korea’s IT industry.
iPark’s assistance programs for the localization
of Korean IT companies
Where does iPark
can be divided into largely
Boston currently stand
three parts.
in its endeavor to search
Firstly, iPark supports
market channels in the
the establishment of local
United States and concorporations or branches.
nect them with Korean
We at iPark provide assisbusinesses?
tance in making necessary
iPark Boston has been
preparations for Korean
engaged in the job of
companies wishing to set
unearthing local market
up corporations in the
channels through IT exhibiCED Cho Yoon-hong,
United States.
tions and conferences such
iPark Boston
Secondly, iPark assists
as RFID World and VAR
pre-sales operations of corporations. If any
Vision. So far, iPark has been operating a
database of over 150 market channels clas- Korean company wishes to sell its products
in local markets, information on the compasified by industry fields. Also, iPark has
been providing information on market chan- ny and its products written in manuals, spec
nels needed for Korean companies to build a sheets and brochures must be well-arranged
marketing ground in the United States. and delivered to customers. Moreover, it is
Moreover, iPark Boston is directly involved necessary to choose proper language and
in making contacts and arranging business contents suitable for the local customs and
consultations on behalf of Korean compa- circumstances. We at iPark Boston provide
nies wishing to conclude partnerships with assistance to Korean companies wishing to
local market channels in the United States. make inroads into the U.S. market by means
We also provide assistance in the signing of of consulting in preparing manuals and
brochures.
NDAs when it becomes necessary.
Thirdly, we provide assistance in recruitIn addition, iPark Boston holds one-toone consultations during the SoftExpo/DCF ing the local workforce. When it comes to
exhibition for effectively linking Korean recruit manpower in the case of establishing
businesses with market channels iPark has local corporations, we provide assistance by
uncovered. Included in the list of market means of utilizing employment related web
channels that have so far participated at such sites and headhunting firms. In the case of
meetings were Channel Sources, Graymar, recruiting Korean workforce, we have been
IT Security, SoftMart, and X2M. In the working closely with Korean student unions
future, iPark Boston plans to prepare for the at Harvard and MIT so that highly-skilled
future market by raising the ratio of our workforce can be hired.
Fourthly, we have been providing speoperations related with market channels in
cialized referral services at the local level
new technology fields.
including the services of attorneys, law
What kind of assistance does iPark firms and accountants. Through such
offer for the localization of Korean IT means, we have facilitated Korean firms
companies doing business in the United doing business in the local market to have
an easy access and a good grasp of informaStates?
tion on reliable companies providing specialized services.
Lastly, we also provide assistance by
opening our facilities to Korean companies
wishing to hold meetings and find reference
materials whenever necessary.
In addition, we at iPark Boston plan to
strengthen our localization services in the
future. For this purpose, we are currently
studying measures to utilize local channels
in a network in support of Korean companies localizing their businesses.
research centers at leading universities such
as MIT and BU.
In order to further expand cooperative
ties with related agencies from various
countries, iPark Boston plans to build new
ties with specialized agencies such as Mass
Technology Leadership Council and
enhance partnerships between Korean firms
and such agencies by inviting experts from
universities, research centers and local companies for holding seminars jointly with
Korean companies.
How does iPark Boston intend to
promote Korean IT industry in the
United States?
Which fields of operation is iPark
Boston focusing on for the second half
of 2006?
As part of iPark’s “Country Marketing,”
we have been actively engaged in PR campaigns promoting Korea’s IT industry in the
U.S. market. This includes PR efforts made
through the Web site “Internetnews.com”
and the IT magazine “Telephony Update”
through which Korea’s IT industry and government policies regarding IT839 project
have been publicized.
In the future, too, we plan to continuously
develop ties with the local media and make
the best use of newsletters of academic institutions nearby for promoting Korea’s IT
industry. Furthermore, we plan to make
information on Korea’s IT industry more
easily accessible to the local businessmen
and students alike by unfolding programs
introducing Korea’s IT industry on a regular
basis.
iPark Boston is currently concentrating
on the following three major projects. The
first is the building of a partnership in the
IT sector in the federal supply services in
the United States. By linking business
channels in the United States with Korean
companies, we hope to provide the U.S.
government side the opportunities to find
competitive solutions with respect to quality and technology and Korean IT companies the opportunities to take part in supply
services of the U.S. government.
Even though Korean companies possess
high-quality IT products, it is true that
information on government operations in
the United States gathered by Korean firms
and the understanding thereof is still insufficient.
With this mind, iPark Boston held the
“Seminar on U.S. Government Operations
in the IT Field” in December 2005 and
“Consultation with U.S. Government
Business Channels” on June 15-16 this
year. Presently, we are setting up a plan to
assist Korean companies promote their
products and build partnerships with business channels in the United States in the
latter half of this year.
Secondly, we are concentrating on
building cooperative ties in the fields of
new technologies. Since Boston corresponds to a source of new technologies in
the United States, the city stands as a guiding light through which Korean IT companies can make assessments as to the direction they should follow in the future.
Also, we are currently preparing measures to link Korea’s IT industry with such
How does iPark Boston plan to
strengthen cooperative ties with agencies from different parts of the world?
As a member of Mass Network
Communication Council, the members of
which are leading telecom companies in the
state of Massachusetts, we have been beefing up cooperative ties with those agencies
that have set sails in the U.S. market,
actively taking part in IT-related events such
as Annual Investors Conference and
Network 2010.
Moreover, we are currently pushing
ahead the building of a linkage system
through which Korean industries in the
fields of new technologies, such as USN and
robotics, can establish cooperative ties with
not only business consortiums but also
latest technologies as USN and robotics.
The aim of such an effort after all is to
bring about active exchanges and cooperative relationships between Korea’s ITrelated agencies and associations with local
research centers and consortiums. Such
efforts in the long run will assist Korea’s
IT industry join hands with the United
States and play a partnership role in setting
the industry standards and developing markets in new industry fields.
Thirdly, we are concentrating on utilizing some of the finest Korean students in
the Boston region. Many Korean students,
currently enrolled in first-rate universities
such as MIT, Harvard, BU and BC, are
engaged in research activities in IT-related
fields armed with creative minds. We plan
to link them with Korean companies and
provide assistance to those who have interest in creating new businesses so that their
ventures can be firmly placed as first-rate
companies in local markets.
How does iPark Boston plan to assist
Korean firms sell their products in the
local market?
At iPark Boston, we are providing information on market channels together with
manuals and consulting services to those
Korean companies that have already made
advancements or have interest in making
inroads into the U.S. market. Also, we provide assistance to Korean firms in their business consultations with local firms while
engaging in ‘e-mail marketing’ for the promotion of Korean products.
In an aim to provide assistance to Korean
companies set up marketing strategies, we
have been handing out the ‘In-depth Market
Report” carrying marketing know-how and
local technologies since 2005.
In order to further strengthen marketing
activities of Korean companies in the future,
we also plan to hold product fairs, along
with ‘Focused Seminars’ among potential
partners, customers and Korean companies
displaying top-notch Korean products that
can arouse the interests of U.S. businessmen. Through such means, we will strive to
formulate a market environment where the
interests of local customers coincide with
the competitive strengths of Korean products.
2006-08-3
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001 채널맥(3443-0701)
Essay
From Silk Road to Digital Road !
(Part-II)
Subscribe
Now!
Silk Road draws renewed interest, emerging as a ‘Blue Ocean’ for Korea
2006-08-1 2006.8.10 04:7 PM 페이지1
001 채널맥(3443-0701)
Cho Yong-joon,
Executive director, division
of public relations & projects
of the Korea Agency for
Digital Opportunities and
Promotion
By no means has Eastern Europe been
considered a superior civilization or location than East Asia.
Today, the Silk Road is demanding
new attention. The Silk Road can connect
Moscow and Dubai, UAE through
Mongolia from Busan, Korea.
In essence, the Silk Road could form a
huge economic circle that surpasses the
European Union (EU) or North America
Free Trade Area (NAFTA). In particular,
according to today’s global situation in
which resource wars over oil are being
intensified, the importance of the Silk
Road is growing.
The recent visit of Korean President
Roh to Azerbaijan can also be viewed
within the context of the rich oil
resources that this country possesses.
From now on, we have to be reawakened to the significance of the Silk Road.
The Central Asia region crossed by the
Silk Road is a new ‘Blue Ocean,’ It is
possible to revive the vast simple economic system the Mongol Empire formed
in the past according to operate the Silk
Road and based on this groundwork,
Korea can seek a new way forward.
One of the most auspicious things
among the excellent achievements of the
Mongol Empire’s racial mixture principle
network construction was to allow a key
currency like the dollar currency these
days to be circulated in those days
already, thereby constructing a free trade
region in a vast area.
The Mongol Empire allowed a paper
money, called ‘Jiwon Tonghang Bocho,’
to be circulated in the days of Kublai
Khan. Kublai enforced a very powerful
finance policy as the authorities put to
death anyone who did not accept circulation of this paper currency and would
exterminate three generations of a tribe if
they made forgeries of the currency.
Silk Road-centered pan-global
commerce network
Thus, an economic system by a simple
paper currency could be constructed from
the Pacific Ocean to Eastern Europe from
east to west and north and south from
Siberia to the Persian Gulf. By means of
this economic system, the Mongol
Empire paved the way for groundwork of
Silk Road-centered pan-global commerce
network by forming a simple trade circle
of a powerful influencing power next to
the WTO (World Trade Organization)
system these days.
‘The Washington Post’ has justifiably
chosen Genghis Khan as the most important figure in the history of the past 1,000
years through the newspaper’s
Millennium special feature to look back
on the declining 20th century in last
1995. ‘The Washington Post’ assessed
Genghis Khan’s meritorious services
which connected each civilizations on the
globe scattered like an isolated island
with each other organically and contributed to networking of civilizations
and tribes, to be most important in the
history of past Millennium.
The lessons we can draw from such a
view of history, is none other than the
importance of standardization. The
Mongol Empire beefed up its control by
succeeding in forging a standard of currency and circulating it.
In this context, Korea’s WiBro
(Wireless Broadband) and DMB (Digital
UAE-Korea IT Cooperation Conference, held in Abu Dhabi, UAE.
Multimedia Broadcasting) can be regarded as ‘a digital currency’ to surpass the
Mongol Empire’s ‘Jiwon Tonghang
Bocho’.
It is so in that the two technologies are
a universal technology to allow the general nation to enjoy benefits easily since the
two technologies all are a leading technology, which accomplished the first
commercialization globally, and they can
be commercialized with a reasonable
price all over the world.
Also, Mongolia becomes a good
example. Mongolia covers an area 7.4
times larger than the Korean peninsula.
Moreover, since around 30% of its population of 2.8 million lives in its capital
Ulaan Bator and the rest is scattered here
and there, the telecommunication network in Mongol is more important than
any country.
WiBro & DMB to serve as a digital
currency in Mongolia
However, it is very difficult to connect
wire communication network in its wide
territory in the light of Mongolia’s unique
circumstances. Internet access as well as
the information gap accompanied by the
difficulty of its use are still difficult
national tasks for the government of
Mongolia even though the Government
wishes to solve it with mobile communication.
Yet, Korea’s WiBro can solve
Mongolia’s difficulties easily and further
solve this country’s information gap
problem. In the case of WiBro, Internet
use is possible in passable areas with
headend installation alone even if we do
not launch a satellite into the sky and
don’t pave a high-speed communication
network.
This is a similar principle post houses
were built on and messengers were
allowed to change a post horse by around
30km in the old Mongol Empire days and
accordingly, the communication means
have changed from a horse to a digital
technology.
Mongol horses were fast and flexible
in a battlefield. By taking advantage of
such strong points, Mongol troops were
able to disappear into a steppe swiftly
after making a surprise attack. An agrarian society’s troops had difficulty to chase
such Mongol forces. An agrarian society’s horses were not accustomed to riding and running for long distances and
furthermore were difficult to escape from
their farmland over the long haul. (To be
continued in Part 3 in next month issue)
The following is the second article in
the from ‘Silk road’ to ‘Digital road’
series, contributed by Cho Yong-joon,
executive director, division of public
relations & project of the Korea Agency
for Digital Opportunities and Promotion
(KADO).--Ed.
www.ittimes.co.kr
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2006-08-3
2006.8.11 10:51 AM
페이지78
001 채널맥(3443-0701)
Essay
Making Joint Ventures Work in Korea
Tom Coyner,
president of Soft Landing Korea Ltd.
This essay is the fifth in Tom Coyner’s
series of six articles. Understanding
Korean management can be a full-time
occupation. Tom Coyner briefly explores
one aspect that directly impacts on how
things are done. A fuller exploration of
this and related matters will be published
later this year in a book co-authored by SH
Jang and Tom Coyner on doing business in
Korea....Ed.
PERSONAL RELATIONS
Extra-Curricular Activities
One very important way to develop harmonious working relationships is to share
and develop a common interest outside the
office. A shared interest in some sports
activities like tennis or golf can contribute a
great deal to building understanding, relaxing tension and resolving conflicts. A great
deal of business has been transacted and
negotiations achieved while walking an 18hole course in a relaxed, pleasant atmosphere.
Mutual Family Interest
Showing interest in each other’s families
will go a long way toward easing tensions
and bridging barriers. Sharing discussions
about children and discovering common
problems and concerns elicit empathy and
understanding which will likely transfer to
business relationships.
Mutual Respect
An indispensable ingredient in conflict
prevention is for all partners to have an
unshakeable, mutual respect for each other.
In a business partnership where there are
conflicting interests, it may not always be
easy to maintain that respect. If there is to
be a working relationship, nothing must be
allowed to interrupt this inter-flow of confidence and understanding. If partners start to
slander each other, the effect on the business venture’s operations can be very serious.
As important as personal relationships
are, consideration for the joint venture’s
effectiveness and productivity should
demand the discipline required to maintain
a healthy mutual respect between partners.
When that respect is threatened, begin looking for the positive, strong points in the
other partner, which will begin to outweigh
the weaknesses or shortcomings. From
there, respect can be rebuilt.
Any relationship is bound to encounter
differences in opinion and occasional misunderstandings that could result in conflicts. But many such problems could be
prevented by anticipating possible conflict
areas and by taking preventive measures.
tions is often not desirable. A factual confrontation will only raise the defenses of the
Korean partner, and may even block any
attempt at resolution. Once again, the matter of kibun plays a subconscious role in
conflict resolution. Try to appeal to the
partner’s emotional common denominator.
RESOLVING CONFLICTS
In difficult confrontations, the use of
some give-and-take may prove productive
in resolving conflicts. It may require some
innovation to generate alternative ideas for
achieving a resolution.
A Korean joint venture partner once
agreed to concede the majority share in the
company to the foreign partner on condition
that he be granted veto power over the foreign partner’s appointment of the first executive vice-president. Though perhaps not
ideal, it is an example of such a trade-off.
The “tit-for-tat” procedure may never
create a win/win situation. One wins only
the battle and not the war. However, if a
deadlock arises, a valid solution may be to
consider possible trade-off areas in search
of a compromise.
When there are conflicts, we must find
ways to resolve them, relieve the pressure,
and defuse potentially explosive situations.
Since the circumstances surrounding partner conflict can vary greatly, and since the
personalities of the involved parties play a
major role in the confrontation, there is no
single resolution method. If there is any
advice for resolving the differences, it must
be tailored to the particular situation.
There are, however, some general concepts that may help resolve local environmental conflicts.
Personal Considerations
Western logic alone is not usually sufficient to influence a Korean counterpart.
Referring to the exact contractual stipula-
Control of Emotions
Showing one’s emotions — particularly
anger — can only exacerbate the situation;
the foreign partner must always keep his
own emotions under complete control,
while appealing to the local partner’s emotions.
Just as wise parents go to great lengths
to avoid bickering in front of the children, it
is even more important that the top executives representing the two companies maintain at least a fa?ade of being positive and
pleasant for the benefit of the other employees. They still can - and should - let their
hair down off site or behind closed doors to
get conflicts out onto the table for resolution while they’re still small.
Compromise Diplomacy
Home Office Support
In last month’s article, we covered the
background and relevant cultural issues for
setting up a partnership. This month we will
look at some of the approaches and ideas
needed for a successful joint venture.... Ed.
(Part-II)
knotty problems.
A very important requirement for expatriates representing a foreign company is to
secure the full support of the head office
vis-?-vis the local partner. If such support is
not firm, it will be more difficult to resolve
differences.
Consultation to elicit approval from the
head office has several benefits. First, it
offers the opportunity to receive ongoing
counsel. It can also get the foreign partner
off the hook when things get sticky, since a
proposal will not have been his idea alone.
Finally, head office support strengthens the
foreign partner when presenting his case to
the local partner. The wider the support, the
better one’s position when dealing with
Confidential Negotiations
Korea’s business world is a relatively
small community. Word spreads fast, especially if it is bad news. And the problem of
“blab” is not confined to any one segment
of society. So it is important to keep one’s
mouth shut everywhere when partners are
trying to resolve a conflict. In Korea loose
lips can sink a business partnership.
Neutral Moderator
When the going gets tough in dealing
with the local partners, who in most cases
have a definite advantage as well as a vested interest, it may be wise to seek profes-
sional help from a consultant or a prominent figure, preferably in the local industry.
Often a neutral third party can bring the two
principals to common ground. When a
deadlock resists compromise even after
bringing in a moderator, replacing the moderator with another may lead to a solution.
ADVICE FROM A FOREIGN
JV EXECUTIVE
The following suggestions are from a
very experienced European executive who
has worked most of his career in joint ventures. After representing his company in
Korea for a number of years, he offered
these tips:
Top 10 Pointers from an Experienced Foreign JV Director:
1. Whenever possible, make sure your firm has the CFO
position, and try by all means to avoid giving it up. No matter
how sorely circumstances may tempt you to negotiate away
that position for some other advantage, you will regret it in
the end if you do.
2. The Korean CEO is likely to be a god in the eyes of the
Korean employees. Never underestimate your counterpart’s
power, and be extremely careful not to cause him to lose
face. It is not easy, but you must determine how to walk the
line — to avoid being belligerent without being a pushover.
3. Wrong motivations for entering into a JV in Korea include
forming a partnership simply out of necessity or for ease in
entering the market. There needs to be a genuine, ongoing
and reciprocal interest in maintaining the JV with the Korean
partner.
4. The expatriate director must have a clear-cut mission and
genuine backing from his head office to be successful. Too
often the head office loses interest in the Korean operations,
and the local expat director lapses into an attitude of
resignation for being unable to make a real contribution. This
sort of situation often arises in JVs created out of
convenience rather than a shared purpose with the Korean
firm. When that attitude sets in, it often marks the beginning
of the end of any chance for a successful joint venture.
5. It takes at least 18 months — even for a fairly experienced
and competent foreign director — to become truly effective,
since it so difficult to understand the game.
6. As soon as a new guy arrives to become the foreign JV
representative, the Korean partner will almost certainly try to
restructure the relationship by, for example, eliminating a
number of regular meetings, reports and/or other informationsharing procedures. It’s therefore very important that the
new representative director arrive with a clear statement of
his role and what information he is to receive. There must
also be a clear delegation of authority to approve spending,
corporate investments, etc.
7. Most Westerners want at least a month to ease into a new
job before flexing their muscles. In Korea, one is not
normally given that luxury. Rather, it is much better to
approach the job as representative director with even a
dogmatic sense of authority. Otherwise, the Korean
organization is apt to marginalize the new director, and he or
she will endlessly be trying to chase down critical information.
8. It is essential in Korea to establish your authority
immediately, which means being privy to important - and
particularly negative - information. By culture, Koreans are
loath to speak up - particularly if there is bad news. It must
be made clear from the beginning that one needs — and
welcomes — bad news, rather than waiting until a situation
festers into a full-blown crisis.
9. Networks of relationships are critical. Often the real
communication, including the sharing of secrets, takes place
over beers after work.
10.Consider hiring a bilingual — and if possible, bicultural —
Korean, perhaps an experienced gyopo (overseas Korean)
who is on your payroll alone, but works within the JV. This
person can be much more than an interpreter. A bilingual
Korean with a relevant degree (preferably an MBA) or
experience, for example, could function well beyond his or
her official responsibilities by offering invaluable reports on
what is really happening in the company below the surface,
insights on cultural issues, and advice on how to rebuild
damaged bridges.
2006-08-3
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People & Events
=================
KITA Plans to
Complete the
Ubiquitous Trading
Platform ‘u-TP’ by 2007
On the occasion of the 60th
anniversary of the Korea
International Trade Association
(KITA) on July 31, the Korean
trading arm announced that it plans to complete the
building of an electronic trade platform called the
“Ubiquitous computing trade platform,” or “u-TP” for
short, by the end of 2007.
In addition to u-TP, which will be capable of
performing multilateral networking, according to
chairman Lee Hee-beom of KITA, it will greatly enhance
‘u-services’ such as the real-time information service on
transactions through PDAs and DMBs. Furthermore, it
plans to adopt software solutions for providing SMS
services, such as showing progress being made on edocument proceedings, and expand the database on
companies overseas in linking with Hong Kong’s TDC
and SBF of Singapore and other trade promotion
organizations around the world.
Meanwhile, KTNET, an electronic trade service and
solution provider founded by KITA, said on July 25 that
it plans to invest 35.9 billion won for the construction of
an 8-story e-trade center in Pangyo. The construction
project, to be completed in 2009, was launched to assist
companies reduce their trade related costs, KTNET
added.
Lee Hee-beom,
KITA chairman & CEO
=================
Culture Minister
Kim Stresses
Marketing to Spread
‘Hallyu’
Minister of Culture and Tourism
Kim Myoung-gon said on Aug. 2
that the ministry will strengthen its
overseas marketing activities to spread “hallyu (Korean
wave)” and expand exports of cultural contents.
At the Jeju Agora 2006 Seminar held at Jeju Shilla
Hotel, Minister Kim said, “The hallyu has brought about
great economic ripple effects and promoted national
image. However, there is an “anti-hallyu” or “hatred-hallyu” phenomenon in some countries, emerging as a new
bottleneck to the government’s efforts to spread hallyu.”
To tide over the anti-hallyu phenomenon, the ministry will
expand two-way cultural exchanges with other Asian
countries and bolster overseas copyrights for hallyu to lead
to economic benefits, he said.
Noting that hallyu is the symbol of showing Korean
culture, Minister Kim said, “If we actively foster the culture industry as the nation’s new growth engine, Korea will
be able to enter the ranks of advanced countries as a culture powerhouse of Asia.” As overseas marketing projects,
he also suggested the hosting of large-scale international
events, including G-Star, operation of joint PR pavilions in
major cities in Asia, expanded reform of Korea Center at
overseas cultural centers, establishment of eight new overseas cultural centers and expansion of cultural exchanges
with the Third World countries.
Kim Myoung-gon
MCT Minister
====================================================
New President of IT Advancement Body Named
Lee Sung-ok, 51, former head of the Informatization Planning Office of the Ministry of Information and
Communication (MIC), has been appointed as new president of the Institute for Information Technology
Advancement (IITA).
IITA held a directors’ meeting at Hotel Lotte in Seoul on July 24 and named Lee as its 5th president with a
three-year tenure of office.
The newly appointed president graduated from Cheonan High School and Hanyang University in Seoul.
Lee Sung-ok
IITA president
He also completed the courses of the Graduate School of Administration of the University of Southern
California in the United States in 1993, Korea National Defense University in 1997 and the information, communication and broadcasting policy courses of the Graduate School of Administration of Seoul National University in 1998.
After passing the 21st state examinations for higher officials in administration in 1978, he started his public career. He served as
director of the information-based screening office, the post office financing bureau, the electric wave broadcasting management
bureau of the MIC.
The inauguration ceremony was held at the IITA auditorium on July 25.
=================
LG Telecom Appoints
Jung Il-jae as New CEO
On July 26, LG Telecom
appointed Jung Il-jae, formerly
executive vice president at LG
Corp., as the new CEO to succeed
Nam Yong who had to resign as the
Jung Il-jae
LG Telecom CEO
company failed to meet conditions
set out by the government to start
the 3-G mobile telephony service IMT2000.
The 47-year-old Jung, who joined the LG Economic
Research Institute in 1990, moved to LG Corp. in 2003
and took charge of supervising LG Group’s telecom
business.
=================
New Chairman of the
Korea-U.S. FTA Support
Committee Appointed
To bolster support for the
Korea-U.S. FTA negotiations, the
government has decided to launch
Han Duck-soo
Chairman of the
the Korea-U.S. FTA Support
Korea-U.S. FTA
Support Committee Committee under the President and
named former Deputy Prime
Minister and Minister of Finance and Economy Han
Duck-soo, 57, as the chairman of the committee.
Chung Tae-ho, spokesman of Cheong Wa Dae, said in
a briefing for reporters, “The committee will collect
various opinions about the Korea-U.S. FTA from all
walks of life in the country and seek sound discussions by
explaining the exact situation and providing information
about the FTA to the people.”
“Considering that the Korea-U.S. FTA is a very
important issue to decide the future course of the nation,
President Roh Moo-hyun directly requested former
Deputy Premier Han to assume the chairmanship and Han
expressed his intention to do best for success of the
Korea-U.S. FTA,” Chung said.
Han who also served as head of the trade negotiation
headquarters and Korea Institute for Industrial Economics
& Trade will assume the post for the presidential
secretary for Korea-U.S. FTA, along with the
chairmanship of the Korea-U.S. FTA Support
Committee.
=================
Korea Radio
Promotion Agency
Officially Launched
The Korea Radio Promotion
Agency (KORPA) has now been
officially established to promote the
KORPA CEO
use of radio spectrum and develop
Choi Soo-mann
related technologies and industries.
On July 28, KORPA commenced its operations in
earnest following a ceremony commemorating its official
launch at the IT Venture Tower in Songpa-gu, Seoul.
In consideration of the fast-changing environment of
the telecom industry that had seen the rise of new services
such as WiBro and DMB, the government amended the
Radio Wave Act in December 2005 to promote KORA,
which had been entrusted with the task of inspecting wireless stations, as a specialized agency for the efficient use of
radio spectrum as a key national resource.
In addition, KORPA will be in charge of administering
radio operator qualification exams, granting and regulating
relevant licenses, and training and education of technicians. Also, KORPA is anticipated to play a leading role in
assisting small businesses in the radio wave field and conduct in-depth research on market-friendly policies on
broadcasting.
=================
NIDA Wins Ethics
Management Award
National Internet Development
Agency (NIDA) has won the grand
prize for ethics management at the
2006 Best Korea Awards.
Song Kwan-ho,
The 2006 Best Korea Awards
president of NIDA
are given to enterprises, public
organizations, government agencies
and associations that were picked as the best in terms of
corporate transparency, social contribution, activities for
management reform and practice of ethics management.
NIDA was awarded this time in recognition of its
outstanding efforts for expanding education on anticorruption ethics management.
Song Kwan-ho, president of NIDA said, the agency
would exert its best efforts to become an institution that
can inspire respect and confidence among the people
through ethics management and law-abiding management.
2006-08-3
2006.8.11 10:51 AM
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Hotel Spotlight
001 채널맥(3443-0701)
/ Fraser Place
New Serviced Apartments Star Rises in Seoul
By Peter W. Strydom, senior editor
Fraser Place equipped with state-of-the-art ICT facilities for guests in ideal location
The Singaporean-owned Frasers
Serviced Residences Pvt. Ltd. has opened
its second serviced suites building in
Seoul, which is its 16th in the world since
the company’s launch in 1997.
With the opening of Fraser Place on
July 18 in downtown Seoul, Fraser is
undaunted by the competition in the busy
Seoul market for serviced apartments.
With its ideal location, just a stone’s throw
away from Seoul Station, Fraser Place will
complement its sister property, the Fraser
Suites Insa-dong. Fraser Suites enjoyed
over a 90 percent occupancy rate for the
most of last year. Unlike Fraser Suites,
which caters mainly for family units, the
new building will focus on smaller units
for single businesspersons and travelers
seeking short and long-term accommodation. It is also within walking distance of
Seosomoon Park, Deoksu palace and City
Hall plaza, as well as nearby Namdaemun
Market and well-known department stores
like Lotte and Shinsegae.
The Fraser Place Central Seoul, a 23story property, provides 235 spacious
apartments, ranging from studio to threebedroom and penthouse units. All suites
are furnished with separate living, dining,
kitchen and
bedroom areas,
and
also
includes
a
study area.
All rooms
are equipped
with a gourmet
kitchen and
high-tech
amenities such
as flat-screen
televisions in
the living room
and bedrooms,
state-of-the-art
audio systems,
DVD players,
With a culture of care and
and wireless broadband
attentiveness, Fraser offers an
Internet. The property also proattractive alternative to hotels
vides quality leisure facilities
for business or leisure travelsuch as a fitness club, indoor
ers seeking extended stay
swimming pool, and children’s
accommodation, while providplayrooms and wading pool.
ing a comfortable, warm and
Fraser Place will be
welcoming atmosphere of
equipped with the very latest IT
home.
and multimedia connections
With the opening of Fraser
and equipment according to
Place Central Seoul, Fraser
Mr. Thomas Wong, the
Mr. Thomas Wong,
becomes the biggest Serviced
General Manager: “Guests will
General Manager
Residence brand in Seoul. It
have a choice of either landline
also features a fitness club, including a deor wireless connection for Internet, and
stressing steam room and sauna, an electric
also in the lobby, coffee shop and other
areas are accessible for wireless IT connec- bidet in every apartment, and a BBQ pit on
tion.” What is more, according to Wong, its rooftop. Delivering added convenience
“We have LCD television screens in all the to the business traveler is the award-winrooms, with 20 inch screens in the master ning Retreat facility, catering to meetings
bedrooms and 32 inch screens in the living and intimate seminars.
Fraser Place Central Seoul also offers a
rooms. In fact we are the first to install
such state-of-the-art facilities among ser- collection of innovative, resident-centric
services such as Fraser Friends which orgaviced residences and hotels in Seoul.”
The serviced residence will offer 24- nize activities like Residents’ Night, and
hour reception and concierge services, Fraser Kids’, Club which feature a dedicated play room for children of all ages, fully
daily housekeeping and complimentary
shuttle services to neighboring subway sta- complemented by Fraser’s’ special blend
tions, business and shopping districts, and of intuitive services.
There will be special promotions to
limousine airport transportation.
The trendy-looking Union Square attract guests and raise the profile of Fraser
restaurant serving diverse Asian and west- Place through till the end of this year,
ern cuisine is located near the main according to the Singaporean General
entrance in the same building for the con- Manager, and he is confident that it would
venience of guests, and is already proving soon catch up with the occupancy rates of
its sister residence in Insa-dong. “We are
very popular among guests and locals.
Fraser has within just eight years grown new and we want to raise our market profrom humble beginnings to its current lead- file, so we are offering unbeatable daily
ership position managing an enviable col- rates from 137,000 won to 177,000 won
lection of properties in global cities, (nett of tax) until December 31, 2006,
including Bangkok, Glasgow, London, including various attractive complimentary
Manila, Paris, Seoul, Shenzhen and and discounted facilities in Fraser Place.
Singapore. Fraser has evolved to be one of The General Manager was confident that
the top branded serviced apartment opera- with the growing number of foreign busitors internationally and is a highly awarded nesspersons coming to Korea, including IT
market leader in providing unique person- workers from India, the United States, etc.,
alized and innovative lifestyle oriented res- there was huge potential for Fraser Place in
the serviced apartments market in Seoul.
idences in prime locations worldwide.
2006-08-3
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Game & Contents
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New Aion Game
/ G-Star 2006
Korea’s International Marketplace for Games
NCsoft Prepares to Launch
Blockbuster MMORPG
New Aion game will feature cutting-edge
3D imaging maximizing reality through
imagination
Asia’s Largest Game Event,
G-Star 2006 to be Held at
KINTEX on Nov. 9-12
The Game Show and Trade, All-Round (G-Star
2006) will be held in the Korea International Exhibition
Center (KINTEX) in Goyang City, Gyeonggi Province
on Nov. 9-12.
The international game show, organized by the GStar organizing committee, is supported by the
Ministry of Culture and Tourism (MCT) and the
Ministry of Information and Communication (MIC).
More than 180 domestic and foreign game
companies will introduce their new products and
technologies at 2,000 booths at KINTEX. About
160,000 people, including government officials,
executives and staffs, and experts in the game industry
A creative public booth of the G-star 2005
are expected to visit the exhibition to be held on a lot of
53,541 square meters.
As of July 31, 95 domestic and foreign companies
have already submitted applications for the
international event.
Nexon, NC Soft, SK Telecom, Gravity, MHN,
Hanvit Soft and Windysoft will be among the list of
domestic participants in the event, whereas Sony, Sega,
and France Telecom will be among foreign
participants.
The game show 2006 is an international
marketplace for games, where A to Z games will be on
display. It is a global game show featuring the hottest
and the latest in online and mobile games, which are
expected to become the leading growth sectors in the
game market, a spokesman at the G-Star organizing
committee said.
The international show is also a place where cutting
edge products and services related to the game industry
debut to the world’s most enthusiastic population of
gamers.
The show will cover all game
platforms from arcade and console to PC
games. It will also place special
highlights on online and mobile games,
which are expected to dominate the
future game market.
“In the online and mobile sectors,
Korea is playing an especially important
role as the pioneer and the market
leader,” Chung Moon-kyung, secretary
general of the G-Star organizing
committee, said.
With more than 180 exhibitors from
10 countries, the G-Star 2006 will be the
largest game event in Asia. A premium
event, designed first and foremost as an
international market place where
business transactions can actually occur,
it will be divided into two sections, B2B
ad B2C, he said.
Aion is a massive multiplayer online role-playing
game (MMORPG) currently being put together by
NCsoft game developers at their own studio in Korea.
NCsoft, a global leader in online game trends, has
succeeded in attaining popularization of the online
game and upgrading the game to the rank beyond movie
through Lineage, which successfully suggested combination of game and Internet, and the Lineage 2, which
set a milestone for “game like movie.”
Under the NCsoft’s development philosophy,
“Game is the Next Cinema,” Aion has set the next task
to be challenged by MMORPG as interactive. It is a
core key word of the online game that other cultural
genre cannot achieve. Aion will introduce the new cultural contents world with which players can positively
make their own stories.
Aion, a completion-type MMORPG that strengthened interaction, consists of comprehensive conflict
structures, called the “heavens, devildom and dragon
world.”
Players will be able to experience active exchanges
with Aion’s world based on strategic battles that they
have never experienced.
All activities of players become the strength to
change the world and the changed world affects the
players again. Such a new type interaction will help
players experience the vision of the next cinema that
makes their own stories.
Aion’s world constituted implementing interactivity
and has a comprehensive conflict structure of man to
environment and man to man. Through the comprehensive conflict structure, called the PvPvE, Aion players
can interact, grow and develop with the environment
and experience numerous sensations through various
relations of man to man, called the flower of the online
game.
In the Aion world, players are demanded ability
beyond simple and repeated battles through fights with
various monsters having a sense of connection and
unflinching team spirit. They will be also able to experience dynamic PvP at the “Abyss,” the route connecting
the two antagonistic camps.
The players’ experience accumulated through such
conflicts is to be connected with the fight against the
dragon tribe that threatens the existence of the overall
world. Accordingly, players can experience rapidly
changing play styles.
Through such organic connection between PvP and
PvE, Aion is suggesting the completion type of the
comprehensive conflict structure by supplementing
shortcomings possessed by individual system and generating synergy effects of merits.
Aion focuses on fundamental fun of the RPG. It
aims at helping players feel fun and a sense of achievement at every moment in the course of growing characters and adventure the world.
To this end, NCsoft rechecked basic contents,
including battles, items, skills and level designs, and
has tried to deliver only “fun’ to Aion players.
Aion is the work designed to implement the toplevel 3D image that maximizes the “reality of imagination.” Its biggest purpose is to show the attractive fantasy world to players in realistic image.
NCsoft will make sincere efforts to produce Aion’s
unique characters by refraining from dramatic expression trends of games recently introduced and instead
seeking “new realistic dramatic version.”
To this end, NCsoft has introduced the Crytec
Engine, which is excellent in implementation of actual
image and the background disposal, and succeeded in
generating ample and dynamic natural environment.
Based on vast study on the world’s graphic trend,
NCsoft will create design that all people in the East and
the West can evoke sympathy and be immersed in.
Aion is the work dealing with tribes pursuing different goals in this world and unknown creatures countering them. The Aion’s world is divided into the two
camps-the heavens, the main stage of players, and the
devildom -with the “Tower of Eternity, Aion” at the
center. In addition, there is a dragon world that antagonizes both the heavens and the devildom.
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PHOTO NEWS
Samsung Electronics is
holding ‘Summer House
Package Event’ , from
August 5 through
September 3, teaming up
with Hotel Shilla to
promote its DMB local
anycall phone. During that
event guests who are
registered at the hotel can
use anycall phone
DMB(SCH-B410), double
folder local DMB(SPHB3100) etc, without any
charge.
Korea’s Wibro briskly
spreading worldwide.
Samsung Electronics formed a strategic alliance with Sprint Nextel, Intel and Motorola to
develop and commercialize the next-generation wireless technology based on mobile WiMax.
From left, Sean Maloney, vice president of Intel; Lee Ki-tae, president of Samsung Electronics;
Gary Forsee, president of Sprint Nextel and Edward Zander, president of Motorola. They signed
an agreement on August 9 to adopt WiBro (mobile WiMAX) in the U.S. market.
Samsung’s 19 inch LCD
monitor `collection
(sinkmaster magic
CX913P), expected to
make inroads into
premium LCD monitor
market.
Samsung Ultra Edition6.9(X820) launched in
Middle East
Kang Xi-yong, a
researcher of the
Korea Atomic Energy
Research Institute
who has developed
mutant orchids
‘Dong-iee’ (center)
and ‘En-seol’ (left)
The team at Seoul National University
created a pair of female dog clones
named ‘Bona’ and ‘Peace’
LG Electronics PDP
Panel assembly line in
operation
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Exhibition
Network Robot
KDC Developing Network Robot With Human-like Eyesight
MOU conclusion ceremony regarding network robot development between KDC and KAIST
Innovative Seoul firm
concludes MOU with KAIST
By teaming up with KAIST Intelligent
Robot Research Center, KDC (Korea
Digital Communications Corp.) is
developing a network-model intelligent
robot that can videotape and transmit a
most similar screen image to a person’s
natural eyesight by loading 3D in both
eyes lenses.
Increasingly, 3D cubic screen is
attracting attention as a next-generation
screen technology, as it is a technology
which allows images to be enjoyed on
moving screens with several terminals
(monitor, cellular phone etc.) in no-glasses
mode by videotaping screens with both 2D
& 3D cameras loaded with both eyes
lenses.
This robot development’s focus is
tailored to developing robots for the
preservation of public peace and guard our
property and life instead of humans, and
robots for exploration which carry out
duties of information collection,
investigation and picking by utilizing
robot’s autonomous navigation function,
CCTV camera loaded both eyes camera in
it, sensor, network function, bi-directional
interface function basically.
The development of 3D both eyes
lenses-loaded robots, which will be
attempted for the first time in Korea, is
scheduled to develop a small-sized 3D
camera module that is possible to load into
robots by the end of this year.
A spokesperson for KDC involved in
its development told the Korea IT Times:
“This development will bring important
changes to the security market too at home
and abroad,” adding that the established
screen culture is changing from black and
white, and color, & high picture quality to
3D cubic screen.
He went on to explain, “Spirit &
Opportunity, NASA’s twins investigation
robot for Mars, OFRO which took charge
of security in all parts of Germany World
Cup sports grounds, and dogs & horses
robots to take charge of guarding by
fielding in all parts of the ceasefire line by
2012, these all are a present address of
robots for exploration and guard which
will form the largest market of the robot
industry for the future.”
KAIST Intelligence Robot Research
Center, on the other hand, attracted public
attention by announcing the national robot
‘Mybot’ and the network-based puppy
robot ‘Ritta’ etc.
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Secrets of 50 Inventions of a Polymath
“da Vinci, The Innovator”
exhibition opens to wide
acclaim in Seoul
Leonardo da Vinci’s machines
invented 500 years ago, reveal the true
genius of a man who was an architect,
anatomist, sculptor, painter, engineer,
inventor, geometer and musician.
The “da Vinci, The Innovator”
exhibition, opened at the War Memorial
of Korea, Yongsan, Seoul, and will run
from July 14 through Nov. 5. It is a
fascinating exhibition that reveals the
secret of 50 inventions by da Vinci.
There are more than 60 models in the
exhibition, including bird-wing
machines, gunboats, bridges, an
airscrew, automobile, loading cranes and
excavation engines, all shown as they
were drawn by da Vinci himself in his
notes and sketches. They were meticulously reconstructed through historical
research approved by the National
Museum of Leonardo da Vinci in Italy.
The exhibition halls are divided into
four zones: Flight, Water, War and
Machinery. Viewers can see the various
talents of da Vinci as an inventor, as it is
easy to discern some of the
fundamentals in the models as basics of
modern technology products such as
cars or cranes.
Da Vinci’s inventions have unique
aesthetic designs even though their scientific principles are also astonishing.
For instance, ‘Tank’, one of the main
exhibition products, had been made with
a concept of a carriage, which can
defend safely against attacks. It was
armed with revolving turrets and moves
as eight persons put the wheels in
motion.
‘Propeller’ praised
by modern scientists
as an ancestor of the
modern helicopter, is
artistic. There are the
wings above and
below which are
geared crossing each
other. This was
designed so that four
people could make it
take off by allowing
the wings to move by
turning a knob.
Moreover, ‘Pedal
boat’, a boat fitted with a pedal wheel of
around 90cm, is a invention that shows
da Vinci’s practical perspective, worrying about speed when sailing. He
mapped out a vessel that could travel at a
faster speed than propelling a boat with
oars.
Besides, an aeroplane and a hang
glider, which are a matter of universal
knowledge and most popular among his
inventions too, da Vinci’s astonishing
imagination is revealed as someone who
looked into the future.
At the opening ceremony of the “da
Vinci Exhibition,” the CEO of
Innodesign Inc., Kim Young-se told the
audience they would be able to feel da
Vinci’s creativity and innovativeness, a
multiplay-model genius if they appreciated these exhibits, adding that Leonardo
da Vinci is a figure still keenly admired
today.
This exhibition is on a world tour
under the auspices of EMS, an Austrian
exhibition-special company, and provides visitors with an opportunity to be
able to hear a briefing about da Vinci’s
works from each nation’s famous
designers.
In the Asia region, such an opportunity was given to CEO Kim Young-se,
Innodesign Inc. who swept overseas
industry design awards by designing
Samsung’s cellular phone, and the MP3
player Iriver.
Kim underscored that Korea has to
equip itself with a cultural & structural
system that can nurture young, able and
creative talent, explaining that what is
necessary for Korea to grow one step
more, is innovation. He points out that in
recent years, the importance of design is
being stressed at home and abroad, but
there seems to be a host of misunderstanding about its true substance.
In conjunction with this, Kim maintains that design has to hold creative and
practical innovativeness in the inside just
as physical beauty.
CEO Kim hosted a design contest
receiving works that reinterpreted da
Vinci works from the modern viewpoint
to share such thoughts with young
prospective designers. In addition, he
plans to hold an oratorical contest during
the period of this exhibition.
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MIC news
Maritime Affairs
Rebound in Mobile Phone Sales Predicted
Korea’s mobile phone manufacturers
are confident that they can recuperate their
sales that fell short of expectations in the
first half of this year.
At a CEO meeting presided by Rho
Jun-hyung, minister of information and
communication, on July 27, corporate
leaders in the manufacturing business said
that mobile phone sales in the second half
of this year will increase, helped by the
appearance of various new models and a
seasonal rise in the demand.
Pointing out that the drop in mobile
phone sales during the first half of this
year was a temporary aberration due in
large part to the appreciation of the Korean
won, industry leaders at the meeting
pledged to make new advances through the
realigning of assembly lines, doubling of
marketing efforts, and the showing of
resilience in a changing environment in
addition to the display of multi-functional
luxury phones.
Stressing that “a company’s internal
competitive strength is more important
than how much market share a company
holds,” Lee Ki-tae, president of Samsung
Electronics, who took part in the meeting
said, “One or two percent drop in our
market share is nothing of a concern to us.
Rather, we are investing more in such
fields as the mobile Internet service WiBro
and HSDPA to prepare for the future.”
Minister Rho, in the meantime, added
that the government plans to build a
mobile field test bed in cooperation with
Taskforce Convenes to Improve
GS Assurance System
The government has embarked on a
mission to improve the Good Software
(GS) assurance system in earnest with the
convening of the first taskforce meeting on
July 27.
For some time, there had been
complaints that, even though GS assurance
system had made contributions to
improving the qualities of domestic
software, it had failed to be an effective
tool in drawing distinctions between GS
accredited products, and there were calls
for the number of target items to be
expanded. Accordingly, the government
plans to devise measures that can
drastically improve the GS system.
To this end, the Ministry of Information
and Communication (MIC) launched on
July 27 a taskforce comprised of eight
experts from related agencies and
businesses. The ministry said that it plans
to shift the GS system to one that can also
differentiate the qualities of software that
belong to a same grade in the GS system.
“In view of the fact that there have been
criticisms that GS system does not make
relative appraisals on qualities,” an MIC
official said, “the government plans to
implement a new GS system starting from
next year after listening to the general
opinions of both the suppliers and
consumers in the software market.”
In the meantime, the government plans
to gradually expand the software fields to
be covered by the GS system to digital
contents, telematics, home networks,
biometrics, and intellectual robots.
mobile phone manufacturers for its joint
use by both large and small firms in the
business.
When the construction of the special
mobile zone is completed, the ministry
added, all kinds of mobile phones in the
world can be tested at home with the effect
of saving about 20 billion won annually.
The basic outline of the plan is scheduled
to be unveiled sometime this month.
MIC Introduces
070 Internet Telephony
Service
As part of its efforts to activate the
Internet telephone market, the Ministry of
Information and Communication (MIC)
has decided to introduce the 070 Internet
telephone for the first time among
government agencies.
The ministry’s decision is expected to
bring about am epoch-making turning
point for the Internet telephony market in
Korea, which has been in a hiatus.
MIC will soon map out a detailed plan
to adopt the 070 services within the
ministry and get a final approval from the
minister in September. It plans to expand
the 070 Internet telephony service to its
affiliates and relevant organizations.
As it is difficult to change all telephone
numbers of the ministry at once, owing to
the inconvenience it would cause to
citizens, MIC is considering using the 070
numbers while maintaining the present
telephone numbers.
Analysts expected MIC’s introduction
of the 070 Internet telephony service to
play a decisive role in activating the
Internet telephone market.
Ceremony for
International Cruise
Terminal
Construction of the international cruise
terminal at Busan Port commenced on
August 3, which will develop the Port of
Busan into the hub of international maritime tourism.
More than 300 people, including Kim
Seoung-jin, Minister of Maritime Affairs
and Fisheries (MOMAF), Heo Nam-sik,
Mayor of Busan Metropolitan City, and
citizens participated in the ceremony at the
construction site of the international cruise
terminal.
By injecting USD 5.6million at the dedicated cruise terminal, BPA will construct
the terminal by the end of this year. The
terminal will be a two-storied building on
the 2,212 square meters of floor space and
accommodate an immigration center, shop-
ping mall, offices and others.
Since the Asian Games in 2002 and
APEC Summit in 2005, Busan has been
emerging as an international city drawing
many cruise vessels at Busan Port. With
the absence of a dedicated cruise terminal,
however, many passengers boarding at the
cruise ships experienced many difficulties.
Prior to constructing the cruise terminal,
Busan Regional Office of MOMAF
already embarked on constructing a dedicated cruise pier with 360m long and 50m
wide in 2003 and the pier will be constructed by the end of this year.
While 22 cruise ships with 9,930 cruise
passengers called at Busan Port in 2002, 29
cruise ships with 24,852 passengers were in
2005 indicating that cruise vessels calling at
Busan Port has increased consistently.
Cha Min-sik, from Port Operation and
Planning Team at BPA said that so far
many cruise passengers had difficulties
when getting on and off at the general piers
and added when the international cruise
terminal is constructed, the status of Busan
Port will be enhanced contributing to
attracting more cruise vessels.
TV animation
BBC to Broadcast Korean Animation “Rocket Boy & Toro”
A Korean TV animation series will be
broadcast on Britain’s BBC for the first
time in Korea’s history.
Imagestone, the producer of the
animation “Rocket Boy & Toro,” said on
July 27 that the company signed a
contract for the broadcasting of the 52episode TV animation series starting
from April 1, 2008.
The winning of the contract is
evaluated to be a testimony to the super
qualities of the Korean company’s
planning and producing of an animation.
Imagestone, with a 51% stake in the
project, will be in charge of planning and
producing, while Jimmy Hiebert, the
writer of the highly
popular animation “Bob
the Build” will write the
script. British production
company Cosgrove Hall,
which is better known as
“Disney of Britain,” will
take charge of postproduction, and Village
Production the music.
With the exception of
the US, the animation is
scheduled to be sold to
countries outside Britain through the
distributor Indigo Film and Television
that has a distribution network covering
more than 100 countries
around the world.
The animated comic
adventure targets children
aged six to eight and
features a series of events
happening when “Dr.
Square,” the super
computer with evil
ambitions to conquer the
universe, decides to send
foolish universe pirates to
find out the secrets behind
the speed of “Rocket Boy,” the fastest
delivery boy in the universe.
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Busan Port Provides
255 Services
Busan Port Authority (BPA) said that
Busan Port, aiming to be the hub port in
Northeast Asia, has provided 255 services
to the world ports, with 71 domestic and
overseas shipping lines calling.
Reportedly, foreign lines offer 139 services out of the total and the world’s top 30
shipping lines have called at the Port of
Busan.
Recently, BPA conducted a survey on
the current status of regular lines calling at
Busan Port and the survey said that as of
July this year, 71 shipping lines, 16 from
domestic and 55 from overseas, have
called at the largest port in Korea.
Compared to the previous survey conducted 4 years ago, the number of vessels
calling at Busan Port increased by 45% and
services by 18%.
Regionally, services with Japan,
Southeast Asia, China, America, South
America, Europe, and Australia were
recorded 60, 44, 39, 36, 19, and 10 respectively.
According to the survey, there was an
increase in the services with Southeast
Asia, the United States and Middle East,
indicating that Busan Port is growing into a
world-class port.
Mr. Boo Won Kang, director of
Marketing Team from BPA said that the
survey highlighted that Busan Port is
assuming a significant position in the maritime logistics between Korea, Japan, and
China, adding that BPA will make more
efforts to expand Busan Port’s services.
Digital Forecast
Digital Weather Forecasts
to be Launched as Reform
Brand
The
Korea
Meteorological
Administration (KMA) has been pushing
for the “digital forecasting service” to be
launched officially in October as a reform
brand.
Under its target to push for the digital
forecast service as one of the government’s
top 10 reform brands, KMA has made a
public notification of its project to develop
the reform brand concerning digital forecasting service and entered full-scale
preparations.
Brain Teaser
A sudoku puzzle
It’s fun. It’s challenging . It’s addictive
(solving time is typically from 10 to 30
minutes, depending on your skill and experience)
Sudoku, also known as ‘Number Place’
or ‘Nanpure’, is a logic-based placement
puzzle. The aim of the puzzle is to enter a
numerical digit from 1 through 9 in each
cell of 9*9 grid made up of 3*3 subgrids
(called regions). Digits are given in some
cells (the “givens”) and each row, column,
and region must contain only one instance of each numeral. Completing the puzzle
requires patience and logical ability. Fill in the grid so that every row every column
and every 3*3 box contains the digits 1 through.
Source: Incheon IT Promotion Agency
Answer on page 93
KMA made the public notice on July 19
and plans to select a final bidder for the
project after receiving applications until
July 25.
Until the end of September, KMA will
finalize the new title of the digital forecast
service and develop new design. At the
same time, it plans to submit the newly
prepared reform brand for the brand competition contest of all administrative institutions slated for the coming autumn as
part of its efforts to be selected as one of
the government’s top 10 reform brands.
An official of KMA said, “We will publicize the digital forecast service, which is
designed to offer weather information even
to the smallest administrative units such as
‘myeon’ and ‘dong’ in the country with
graphics, letters and voice, through new
brand and logo to the people.”
Hotel
The Millennium Seoul Hilton
Chef Awarded France’s
Order of Merit
The Millennium Seoul Hilton has
announced that its Executive Chef Hyo
Nam Park was the latest recipient of the
Ordre du Merite Agricole (Order of
Agricultural Merit).
A special ceremony took place on July
21 at the Millennium Seoul Hilton Hotel.
There, Executive Chef Park was honored
with the Medaille du Merite Agricole, a
prestigious decoration that is presented by
the French government to individuals who
have contributed significantly to the field
of agriculture. This award was first estab-
lished in 1886 by Mr. Jules Meline, the
French Minister of Agriculture at the time.
Executive Chef Park was bestowed this
honor for his decades of devotion and hard
work in the field of French cuisine. He is
acknowledged as one of the driving forces
advancing the level of French gastronomy,
not only in Korea, but also in the international arena. He is the only Korean national to be appointed executive chef in
Hilton’s multi-national hotel chain.
While Executive Chef Park’s duties
span all nine dining outlets of the hotel, his
culinary genius can be truly experienced
during one of his Gourmet Circle dinners at
Seasons, the hotel’s French restaurant.
Offered only four times a year with the
changing of each season, Executive Chef
Park creates an epicurean tour de force,
where each dish of the multi-course dinner
is a culinary triumph.
Exporters
Decline Seen in Electric/
Electronics Exporters
Due to Strong Won
The number of electric and electronics
exporters in Korea has fallen rapidly from
3,363 at the end of 2004 to 2,535 at the end
of June this year and further to 2,466 at the
end of 2005, the Korea International Trade
Association (KITA) said.
It means that 42 percent of Korea’s
electric and electronics exporters have disappeared during the 18-month period.
The number of exporters of electronics
parts reduced by 38 percent from 661 in
2004 to 411 in the first half of this year.
During the same period, exporters of electronics goods for industrial use dropped
sharply from 316 to 163, and those for
home use declined from 98 to 47.
It indicates that Korea’s foundation on
exports of electric and electronics products
has been weakened gradually.
Exports by large-scaled companies still
are brisk, but those by small and mediumsized companies are very poor with some
of them abandoning export activities voluntarily.
The key reason behind the sharp drop in
the number of exporting companies is the
won’s speedy appreciation against the U.S.
dollar. In addition, oil prices and prices of
international raw materials rose sharply,
pulling down the global price competitiveness of small and medium-sized companies
with no specialized items.
Shin Hyun-soo, a researcher of Korea
Institute for Industrial Economics & Trade,
said, “Owing to the persistent appreciation
of the won against the dollar, the export
portion of small and medium-sized companies dropped from 42 percent in 2002 to 32
percent on average in May this year.
Worsening profitability in the wake of the
won’s appreciation has dampened exports
of small and medium-sized companies
sharply, while threatening the stability of
the nation’s overall exports.”
In the first half of this year, Korea’s
exports of digital electronics goods
amounted to $53.7 billion, an increase of
10.7 percent from the same period of last
year.
Although the Ministry of Commerce
and Industry forecast the nation’s digital
electronics exports to exceed the previous
record high of $102.8 billion this year, but
the quality of exports has reached a serious
situation owing to the sharp drop in the
number of exporters and worsened profitability, analysts said.
Brain Teaser
A sudoku puzzle
(See page 92)
KOPEC to Offer Engineering Service to Bechtel
Korea Power Engineering Co.
(KOPEC) concluded a contract with
Bechtel to provide the U.S. company with
engineering services for design of a power
plant in Maryland on Aug. 3.
Under the contract, KOPEC will
dispatch its technicians to the headquarters
of Bechtel and they will participate in the
design work of a nuclear power plant and
relevant facilities to be built in the United
States.
As an initial step, KOPEC dispatched
26 technicians on July 28 and sent 20 to 30
specialists additionally before the end of
this year.
At present, U.S. enterprises are moving
to resume the construction of nuclear
power plants in order to reduce the U.S.
dependency on petroleum amid high oil
prices.
Accordingly, the prospect for Korea’s
exports of design technology and services
related to nuclear power plant to the
United States is becoming bright.
Ahead of this, KOPEC signed a
NuStart project technology service
contract with Westinghouse in October last
year and dispatched its 80 technicians to
the U.S. company for the general design of
the U.S. company’s AP 1000 nuclear
reactor and other facilities.
In addition, KOPEC also dispatched its
technicians to Burns & McDonnell
International (BMI) to offer its up-to-date
design and engineering services in the
thermal power generation sector.
KOPEC President Lim Sung-chun said,
“The signing with Bechtel has a significant
meaning in which Korea’s plant design
technology has been highly appraised by
the global market. We will continue
expanding overseas advancement projects
through strengthening of infrastructure ad
strategic business development.”
2006-08-3
2006.8.11 10:52 AM
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WASHINGTON * (XIAMEN) - Room 2511, Bank Center, Xiahe Road 189, Xiamen, Fujian,
China XIAMEN * (YANGON) - #0902, Sakura Tower, No.339, Bogyoke Aung San Rd.,
Kyauktada T/S, Yangon, Myanmar YANGON * (ZAGREB) - Gunduliceva 22 A 10000 Zargreb, Croatia ZAGREB * (ZURICH) - Claridenstr. 36, 8002 Zuerich, Switzerland ZURICH Korean Consulate General, - 335 East 45th St. 6th Fl. New york, NY 10017
USA20 Hillside Ave. Norwood N.J. 07648 U.S.A
KOREAN EMBASSY -
* House No.34, Street No.10, Wazir Akbar Khan, Kabul, Afghanistan - (9320) 210-2481, (873-76) 272-8479
* 39, Avenue Mohamed Khoudi, El-Biar, ALGER, ALGERIE - (213) 21 79
3400/01/02
* Av. del Libertador 2395 Cap. Fed. (1425) Bs.As. Argentina - (54-11)
4802-8062/8865/9665/ 0923
* 113 Empire Circuit, Yarralumla ACT 2600, Australia - (61-2) 6270-4100
* Level 13, 111 Elizabeth Street Sydney, NSW 2000, Australia - (61-2)
9210-0200, 0201
* Gregor-Mendel Strasse 25, A-1190 Vienna, Austria - (43-1) 478-1991
* 4, Madani Avenue, Baridhara, Dhaka, Bangladesh - (880-2) 8812088/90, 2041
* Chaussee de la Hulpe 173-175, 1170 Brussels, Belgium - (32-2) 6755777
* SEN Av. das Nacoes Lote 14, Brasilia-DF, Brazil CEP: 70436-900 - (5561) 3321-2500
* Av. paulista, 37, 9¢™ and., cj. 91, Cerqueira Cesar, Cep: 01311-902,
Sao Paulo SP Brasil - (55-11) 3141-1278
* No.17, Simpang 462, Kg Sg. Sungai Hanching Baru, P.O.Box 2169,
B.S.B. Brunei Darussalam BC2115 - (673) 2330248, 24330249,
2330250
* World Trade Center, 7A Floor, 36 Dragan Tsankov Blvd, 1040 Sofia,
Bulgaria - (359-2) 971-2181
* No.50-52, St. 214 Sangkat Boung Rain Khan Doun Penh, Phnom Penh,
Cambodia - (855-23) 211-900/3
* 150 Boteler Street, Ottawa, Ontario, K1N 5A6, Canada - (1-613) 2445010
* 555 Avenue Road, Toronto, Ontario, Canada, M4V 2J7 - (1-416) 9203809
* Suite 1600, 1090 West Georgia St. Vancouver, BC Canada V6E 3V7 (1-604) 681-9581
* Av. Alcatara 74, Las Condes, Santiago, Chile - (56-2) 228-4214
* No.3, 4th Avenue East San Li Tun, Chaoyang District, Beijing 100600,
China - (86-10) 6532-0290
* 19F, Paradise Oasis Mansion, No.2, Xia Nan Da Jie Avenue, Chengdu,
Sichuan 610016, P.R.China - (86-28) 8616-5800
* 18F, West Tower, Guangzhou International Commercial Center, Tiyu
Road East 122, Tianhe District, Guangzhou, 510620, P.R. China - (8620) 3887-0555
* 5/6th Fl., Far East Finance Center, 16 Harcourt Road, Hong Kong - (852)
2529-4141
* Qinling Rd. #17, Laoshan District, Qingdao 266061, China - (86-532)
897-6001
* 60 Wan Shan Road, Shanghai, China - (86-21) 6295-5000
* No.37, South 13 Latitude Road, Heping District, Shenyang, Liaoning,
110003 P.R.China - (86-24) 2385-3388
* Calle 94 No.9-39, Bogota, Colombia - (57-1) 616-7200, 8149, 8872
* Av Lt. Col. Lukusa 55, Gombe, Kinshasa, DR Congo - (243) 819820302
* 1 Place Ville-Marie, Suite 2015, Montreal, Quebec, Canada, H3B 2C4 (1-514) 845-2555
* Apartado Postal 838-1007, Oficentro Ejecutivo La Sabana Edificio #2, 3er
Piso, Sabana Sur, San Jose, Costa Rica - (506) 220-3141, 3159, 3160,
3166
* Bld. Botreau Roussel-angle Av. Nogues, Immeuble “LE MANS” 8eme
etage, Abidjan, Cote d\’Ivoire - (225) 2032-2290, 2022-5014
* c/o Korea Trade Center (Zagreb) Gundliceva 22A 10000, Zagreb, Croatia
- (385-1) 4815-101, 102, 104
* Svanem•’llevej 104, 2900 Hellerup, Denmark - (45) 3946-0400
* Av. Anacaona No.7, Esq. Hatuey, Los Cacicazgos, Santo Domingo,
Republica Dominicana - (1-809) 532-4314/5, 534-8320
* The Mission of the Republic of Korea, Avenida de Portugal, Motael, Dili,
East Timor - (670-390) 321-635
* Av. Naciones Unidas y Av. Republica de El Salvador EDIF. Citiplaza Piso
8, Quito, Ecuador - (593-2) 2970-625~8
* 3 Boulos Hanna Street, Dokki, Cairo, Arab Republic of Egypt - (20-2)
761-1234/7
* 5a Calle Poniente #3970, entre 75 y 77 Avenida Norte, Col. Escalon, San
Salvador, El Salvador - (503) 2263-9145
* P.O.Box 2047, Addis Ababa, Ethiopia - (251-11) 3728111/4
* 8th Fl., Vanua House, Victoria Parade, Suva, Fiji - (679) 330-0977, 0683,
0709
* Fabinaninkatu 8 A, 00130 Helsinki, Finland - (358-9) 251-5000
* 125 rue de Grenelle, 75007 Paris, France - (33-1) 4753-0101
* B.P. 2620, Libreville, Gabon - (241) 73-4000, 4186, 1610
* 1 Avenue de l\’Ariana, Case Postale 42, 1211 Geneva - (41-22) 7480000
* Schoneberger Ufer 89-91, 10785 Berlin, Germany - (49-30) 26065-0
* Mittelstr. 43, 53175 Bonn, Germany - (49-228) 943790
* Eschersheimer Landstr. 327, 60320 Frankfurt Am Main, Germany - (4969) 9567520
* 10th Fl., 124 Kifissias Avenue, 115 26 Athens, Greece - (30-210) 6984080/2
* 5 Avenida 5-55, Zona 14, Europlaza, Torre 3, Nivel 7 Apartado Postal
3615 ciudad de Guatemala, Guatemala, C.A. - (502) 2353-0251~6 [
¿”Ω√¿¸»≠ »£] (502) 2382-4051/55
* Via della Mendola 109, Roma 00135, Italy - (39-06) 331-4505, 1695
* 1062 Budapest, Andrassy ut 109, Hungary - (36-1) 351-1179~81
* 9th Floor, Kanchanjunga Bldg. Deshmukh Road(Peddar Road), Mumbai
400 026, India - (91-22) 2388-6743~5, * Mobile Phone : (91) 9820048717
* 9, Chandragupta Marg, Chanakyapuri Extension, New Delhi-110021,
India - (91-11) 2688-5374/6
* Kav. 57, Jalan Gatot Subroto, Jakarta Selatan, Indonesia - (62-21) 5201915
* No.18, West Daneshvar St., Shaikhbahaei Ave., Tehran, Iran - (98-21)
8805-4900~4
* 15 Clyde Road, Ballsbridge, Dublin 4, Ireland - (353-1) 660-8800, 8053,
668-2109
* 38 Sderot Chen, Tel Aviv 64166, Israel - (972-3) 696-3244/7
* Via Barnaba Oriani 30, 00197 Roma, Italy - (39-06) 802461/802462
* 5 Oakridge Kingston 8 Jamaica - (1-876) 924-2731, 4198
* 1-1-3 Jigyohama, chuo-ku, Fukuoka, Japan - (81-92) 771-0461~3
* 5-12, Teppocho, Nakaku, Hiroshima, Japan - (81-82) 502-1151/2
* 1-19-12, Meieki Minami, Nakamura-ku, Nagoya, Japan - (81-52) 5869221/3
* 2 chome, 1-13, Hakusanura, Niigata-city, Niigata, Japan - (81-25) 2303400, 3411
* 2-3-4, Nishi-shinsaibashi, Chuo-ku, Osaka, Japan - (81-6) 6213-1401/5
* Kita 3-Cho Nish 21-Chome, Chuo-ku Sapporo, Japan - (81-11) 6210288/9
* 5-22, 5-Chome, Kamisugi, Aobaku, Sendai, Japan (ÏÌ‹‚œ– ‡ ˜ª„º ÙÏÁ®œ°
flæfl¥5ÔÀŸÕ 5-22, ÈË µ€„˚‹ 980-0011) - (81-22) 221-2751/3
* 1-2-5, Minami-Azabu, Minato-ku, Tokyo, Japan - (81-3) 3452-7611/9
* 118, Yamatecho, Naka-ku, Yokohama, Japan - (81-45) 621-4531/2
* P.O.Box 3060, Amman 11181, Jordan - (962-6) 593-0745/6
* 2/77, Dzharkentskaya Street, Gorny Gigant, Almaty 050059, Kazakhstan
- (7-3272) 53-2660, 2691
* 15th Fl., Anniversary Towers, University Way, Nairobi, Kenya - (254-20)
220000
* Qortoba Block 4, Street 1, Jaddah 3, House No.5, Kuwait - (965) 5339601/3
* Lao-Thai Friendship Road, Ban Watnak, Sisattanak District, Vientiane,
Lao PDR - (856) 21-352-031/3
* 5th Fl., Camelia 3 Bldg., Said Freiha Street, Hazmieh - (961-5)
953167~9
* Abounawas Area Gargaresh St., Tripoli, Libya - (218-21) 483-1322/3
* No.9 & 11, Jalan Nipah, Off Jalan Ampang 55000 Kuala Lumpur,
Malaysia - (60-3) 4251-2336, 5797, 4891, 4904
* Lope de Armendariz No.110, Col. Lomas de Virreyes C.P.11000 Mexico
D.F - (52-55) 5202-9866, 7160
* No.10, Olympic St., Sukhbaatar District, Ulaanbaatar, Mongolia
- (976-11) 32-1548
* 41 Av. Mehdi Ben Barka, Souissi, Rabat, Morocco
- (212-37) 75-1767, 6791, 6726, 1966
* No.97 University Avenue Yangon, Union of Myanmar
- (95-1) 527-142/4, 515-190
* Ravibhawan, Kathmandu, Nepal - (977-1) 4270172, 4270417, 4277391
* Verlengde Tolweg 8, 2517 JV, The Hague, The Netherlands
- (31-70) 358-6076
* 10 Floor, Sofrana House, 396 Queen St., Auckland, New Zealand - (64-
9) 379-0818, 0460
* 11 Floor, ASB Bank Tower Building, 2 Hunter St., Wellington, New
Zealand - (64-4) 473-9073/4
* Plot 934 Idejo Street, Victoria Island, G.P.O.Box 4668, Lagos, Nigeria (234-1) 261-5353, 5420, 261-7262
* Inkognitogaten 3, 0244 Oslo, Norway - (47) 2254-7090
* 2-4, rue Louis-David 75782 Paris, Cedex 16, France - (33-1) 4405-2050
* Way No.3023, Bld. No.1921, Shati Al Qurm, Muscat, Oman (968) 2469-1490
* Block 13, Street 29, G-5/4, Diplomatic Enclave •±, Islamabad, Pakistan,
G.P.O. Box 1087 - (92-51) 227-9380~1, 227-9385~7
* 101, 29th Street(Off, Khayaban-e-Mohafiz) Phase-VI, DHA, Karachi,
Pakistan - (92-21) 585-3950/1, 3426/7
* Calle 51E, Ricardo Arias, Area bancaria, Campo Alegre, Panama,
Republica de Panama - (507) 264-8203, 8360, 269-2257
* P.O.Box 381 POM, Fourth Floor, Pacific MMI Building, Port Moresby,
Papua New Guinea - (675) 321-5822, 5823
* Av. Rep. Argentina Nro. 678 esq. Pacheco, Asuncion, Paraguay - (59521) 605-606, 401, 419
* Av. Principal No.190, Piso 7, Urb. Santa Catalina, La Victoria, Lima-13,
Peru - (51-1) 476-0815, 0861, 0874, 225-0772
* 10th Fl., The Pacific Star Bldg., Makati Avenue, Makati City 1226,
Philippines - (63-2) 811-6139/44
* ul. Szwolezerow 6, 00-464, Warsaw, Poland - (48-22) 559-2900
* Av. Miguel Bombarda 36-7¢™, Lisboa 1051-802, Portugal - (351-21)
793-7200/3
* P.O.Box 3727 West Bay, Diplomatic Area, Doha, Qatar - (974)
4832238/9, 4837611
* Blvd. Mircea Eliade Nr. 14, Sector 1, Bucharest, Romania - (40-21) 2307198
* St. Plyushchikha 56, bldg. 1, Moscow, Russia (Index. 131000) - (7-095)
783-2727
* Pologaya St. 19, 690091 Vladivostok, Russia - (7-4232) 40-2222, 2775,
0130, 2779, 0615, 0316
* Diplometic Quarter, P.O.Box 94399, Riyadh 11693, Saudi Arabia - (9661) 488-2211
* 4eme, Immeuble Faycal, 19 Rue Parchappe, B.P.3338, Dakar, Senegal (221) 821-8658/822-5822
* 32 Uzicka Street, Belgrade, Serbia and Montenegro - (381-11) 3674-225
* 47 Scotts Road, #08-00 Goldbell Tower, Singapore 228233 - (65) 62561188
* Ostravska 17 811 04 Bratislava Slovak Republic(Slovakia) - (421) 25478-8424, (421) 903-740-437
* Greenpark Estates #3, 27 George Storrar Drive, Groenkloof, Pretoria
0181, South Africa - (27-12) 460-2508
* Luis Doreste Silva, 60-1, 35004 Las Palmas de G. Canaria, Spain - (34928) 23-0499, 0699
* C/ Gonzalez Amigo 15, 28033 Madrid, Spain - (34-91) 353-2000
* No.98, Dharmapala Mawatha, Colombo 7, Sri Lanka - (94-11)
2699036/8, 2699180
* House No.31, Block No.12, Al-Riyadh, P.O.Box 2414, Khartoum, Sudan
- (249) 1-8323-9170/3
* Kalcheggweg 38, P.O.Box 28, 3006 Bern, Switzerland - (41-31) 3562444
* Rm. 1506, No.333, Sec. 1, Kee-lung Rd., Taipei, Taiwan - (886-2) 27588320/5
* Plot No.8/1 Tumbawe Road, Oysterbay, - (255-22) 2600496, 2600499,
2668788
* 23 Thiam-Ruammit Road, Ratchadapisek, Huay-Kwang, Bangkok 10320,
Thailand - (66-2) 247-7537/39
* Avenida de Portugal, Motael, Dili, Timor-Leste - (670) 332-1635
* 16, Rue Caracalla, Notre-Dame 1082 B.P. 297, Tunis, Tunisie - (216-71)
799-905, 893-060, 783-231
* Alacam Sok. No.5, Cankaya, Ankara 06690, Turkey - (90-312) 468-4822
* P.O.Box 3270, Abu Dhabi, U.A.E. - (971-2) 443-5337
* 43, Volodymyrska st., 01034, Kyiv, Ukraine - (38-044) 246-3759~61
* 335 East, 45th Street, New York, NY, 10017, U.S.A. - (1-212) 439-4000
* 60 Buckingham Gate, London, SW1E 6AJ, United Kingdom - (44-20)
7227-5500/2
* Av. Luis Alberto de Herrera 1248, Torre II, Piso10(World Trade Center),
Montevideo, Uruguay - (598-2) 628-9374~5
* 229 Peachtree St., Suite 500, International Tower Atlanta, GA 30303,
USA - (1-404) 522-1611/3
* One Gateway Center Suite 251, 300 Washington Street, Newton, MA
02458, U.S.A. - (1-617) 641-2830
* NBC Tower Suite 2700, 455 North Cityfront Plaza Drive, Chicago, Illinois
60611 U.S.A. - (1-312) 822-9485
* 2756 Pali Highway Honolulu, Hawaii 96817, U.S.A - (1-808) 595-6109,
6274
* 1990 Post Oak Blvd., #1250, Houston, Texas 77056, U.S.A. - (1-713)
961-0186
* 3243 Wilshire Blvd., Los Angeles, CA. 90010, U.S.A. - (1-213) 385-9300
* 335 East 45th St., New York, NY 10017, U.S.A , 460 Park Ave., 6th Fl.,
New York, NY 10022, U.S.A. - (1-646) 674-6000
* 3500 Clay Street, San Francisco, CA 94118, U.S.A - (1-415) 921-2251/3
* 2033 Sixth Avenue #1125 Seattle, WA 98121, U.S.A - (1-206) 4411011/4
* 2450 Massachusetts Avenue, N.W. Washington, D.C. 20008, U.S.A. (1-202) 939-5600/3
* 700029 Afrosiab 7, Tashkent, Uzbekistan (998-71) 152-3151/3, 4001, 6501
* Av. Francisco de Miranda, Centro Lido, Torre B, Piso 9, Ofic. 91-92-B, El
Rosal, Caracas, Venezuela - (58-212) 954-1270, 1139, 1006
* 4th Fl., Dae Ha Business Center, Kim Ma Street, Ba Dinh District, Hanoi,
Vietnam - (84-4) 831-5110/6
* 107 Nguyen Du St., District 1, HoChiMinh City, Vietnam - (84-8) 8225757, 5836, 824-3308, 3310
* 3rd Fl., Redbridge, Eastgate Building, 3rd Street/Robert Mugabe Rd,
P.O.Box 4970, Harare, Zimbabwe - (263-4) 756541/3
* Slavickova 5, 160 00 Praha 6-Bubenec, Czech Republic - (420) 234090-411
* Laboratoriegatan 10, P.O.Box 27237, 102 53 Stockholm, Sweden - (468) 5458-9400
* P.O.Box GP13700, No.3 Abokobi Rd. East Cantonment Accra, Ghana (233-21) 77-6157, 7533
2006-08-3
2006.8.11 10:52 AM
페이지98
001 채널맥(3443-0701)

HSDPA a Bridge Too Far?

Transcription

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